Join the 1500 companies using G2 Track to manage SaaS spend, usage, contracts & compliance.

Best Publisher Ad Server Software

Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.

To qualify for inclusion in the Publisher Ad Server category, a product must:

  • Be able to create and manage ad units on websites
  • Integrate with third-party ad networks and exchanges, and/or offer access to its own proprietary ad inventory offerings
  • Automate processes for trafficking and managing ads
  • Track ad conversion and audience demographic information
G2 Grid® for Publisher Ad Server
Leaders
High Performers
Contenders
Niche
Momentum Leaders
Momentum Score
Market Presence
Satisfaction
content
Star Rating

Publisher Ad Server reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Publisher Ad Server Software

Results: 108
G2 takes pride in showing unbiased ratings on user satisfaction. G2 does not allow for paid placement in any of our ratings.
Results: 108
Filter Results
Filter by:
Sort by
Star Rating
Sort By:

    Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo's pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventory.

    Talon. One is the most powerful API-based Promotion Engine.

    TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

    Vibrant Media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what people care about in that very moment. Vibrant's products lead the industry with viewability and are delivered across devices, within safe, high-quality editorial - reaching over 450 Million monthly unique users Globally.

    WebSpectator Ad Exchange Network is the worlds first and only MRC Accredited real-time ad viewability solution that creates a live audience by measuring the actual time spent viewing ads, videos or any multimedia element.

    YuMe for Publishers (YFP) is a multi-screen programmatic platform providing publishers a full suite of awareness-driven monetization solutions.