Publisher ad servers, commonly referred to simply as ad servers, help website publishers earn money from their website through online advertising. Selling ads on their site allows publishers to generate revenue from the content they produce, while keeping that content free for their audiences. Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets. Ad servers are counter parted by advertiser campaign management software used by marketers to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through ad networks, which package ad units from multiple publishers together to sell to advertisers. Publisher ad servers commonly function as supply side platforms (SSPs) as well, and many products in the Ad Server category are also in SSP. SSPs allow publishers to make their inventory available in advertising exchanges which serve as a marketplace where ads are bought in sold in real time, impression by impression, instead of in a bundled package. Publisher ad servers may also provide functionality for mobile app monetization.
To qualify for inclusion in the Publisher Ad Server category, a product must:
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Brightcom is a publisher side platform whose compass proprietary technology and teams of trusted advisers across the globe turn Brightcom into an entry point for all the best the programmatic world has to offer. The company's focus on the needs of publishers allows to offer advertisers premium traffic, quality assurance and exclusive media opportunities.
CampaignRunner is a comprehensive and fully integrated campaign management platform. Our powerful and easy to use applications simplify the challenges marketers face everyday, and automate their most difficult tasks, giving them more time to focus on their core business. All made possible with our metadata-based platform.
ClearPier is Canada’s Leading Premium Performance Marketplace. Our mission is to bring efficiency, transparency, and quality back into the ad-trading ecosystem. We offer advertisers a robust programmatic and performance trading solution through our premium supply. As the exclusive representative of a diverse portfolio of the world’s top comScore publishers with premium Canadian audiences, advertisers get expansive reach, superior viewability rates, and complete trading transparency. Established in Canada in 2010 with an international support team, ClearPier is a global organization. Our innovative team hails from the world’s leading exchanges and trading platforms, and has years of experience in media buying, performance, and publisher monetization. As a team, we are redefining the ad trading ecosystem by returning transparency and accountability to buyers and sellers alike. Visit www.clearpier.com to learn more.
Perion delivers data-driven online advertising and search solutions to brands and publishers. Our high-impact advertising division, Undertone, helps brands capture consumer attention via beautiful creative and proprietary ad formats served across top-tier publishers. Our search division, CodeFuel, enables developers to optimize search traffic and generate incremental revenue. Our social advertising platform, MakeMeReach, drives marketing campaigns and demand generation at scale across Facebook, Twitter, Instagram and Snapchat. Our ‘owned and operated’ consumer apps division delivers powerful and engaging mobile and desktop apps direct to consumers.
The ConvertMedia PACT sell-side platform (SSP) enables publishers to manage Revenue Per Session for multiple instream and outstream units via a single tag. Publishers can easily configure ConvertMedia’s Breakthrough Video Units and choose which ad experience best integrates with their site, taking into account revenue goals alongside the user experience.
Collect, admin, analyse and act on your audience data. iGaming Audience Platform helps you to better understand your audience behaviour so you can become more effective in your advertising and communication, whether you want to grow your business with new or existing customers. This is the platform where you collect and administer website data, CRM and third-party data. You can create detailed audience segments and target groups based on all the data in the platform. Expand these groups with twin profiles and act on the segments by buying ad impressions. Use the platform yourself or let our dedicated team take care of everything.
Nativo is the leading advertising technology platform for brand advertisers and publishers to distribute, optimize, and measure native advertising. Nativo arms brand advertisers with a comprehensive catalog of native formats and the ultimate content advertising platform that combines automation and insights with highest-quality reach. For media companies, Nativo provides an integrated native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 600 brands and 400 publishers converge on the Nativo platform to power the new paradigm in digital advertising. Learn more at www.nativo.com.
In the world of customer acquisition, risk is created by unverified, non-compliant, and poorly-priced leads. The PX platform removes that risk. It gives you a one-stop marketplace for hundreds of vetted sources, plus an array of automated and predictive tools, so your effort to acquire leads is rewarded by converting those leads into customers. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results
Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to: Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions; manage and run campaigns for multiple advertisers, and from ad exchanges and ad networks, all at once, via an easy to use interface Define rules for delivery of campaigns and ads, including frequency capping, URL targeting, geo-targeting; track and report campaign performance, including impressions, clicks, click-through rates, conversion rates, revenue, eCPM, and conversion details, like basket value and number of items purchased.
SmartyAds WLS Ad Exchange is a highly customizable and scalable programmatic trading marketplace where demand and supply partners integrate DSPs and SSPs of their choice in order to ensure purity and relevance of traffic, quality of filtered bid requests and responses, and reduced costs for server maintenance. SmartyAds WLS Ad Exchange represents a new level of interaction freedom between advertisers and publishers. This an unbiased direct marketplace that is free from intermediaries and inflated service commissions. For advertisers and publishers SmartyAds WLS Ad Exchange offers more options to filter custom parameters, since they’re developed individually, in accordance with desired media-trading goals you plan to achieve. These are the key features of SmartyAds WLS Ad Exchange which easily distinguish solution from other standard platforms: - Ready-to-implement, rapidly deployed and customized - Saves costs for research, designing, and developing own programmatic platform - Enables programmatic partners selection - Deeply rooted into programmatic network - Shapes up your traffic needs with innovative throttling system - Adjusts media buying or selling according to business objectives - Integrates with other ad tech solutions for measurement and analysis - Scales up to various business blueprints Engage with strategic buyers and sellers of your choice and create a customized, meaningful marketplace for long term partnerships that never fail to deliver the best advertising ROI.