# Best Publisher Ad Server Software - Page 3

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ADvendio (+8.33%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-14T00%3A22%3A43Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3FhsCtaTracking%3D9e42cb12-ab03-4d8e-aa37-ae8cce8d3649%257Ce49f7d24-5a26-4c13-abe8-1ab9b1bfacda%26page%3D3&secure%5Btoken%5D=739db6367292f9fe74c90c3ec752fbd21271889227fbe52a1554131ca9370e8b&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

### [AdGlare](https://www.g2.com/products/adglare/reviews)

AdGlare Ad Server is known for its reliability and scalability, serving ads in over 45 countries for publishers, advertisers and media agencies. It lets you easily manage, deliver, and track all your online advertising campaigns in one place. AdGlare is trusted by 8000+ mid-sized companies and global enterprises worldwide since 2013. With AdGlare, you can serve display, video, and native ads across your websites and apps with enterprise-grade speed and reliability. The platform includes real-time reporting and analytics, helping you monitor ad performance and optimize campaigns. Whether you run a small website or a global network, AdGlare gives you the tools to control your ad delivery, improve targeting, and grow your revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate AdGlare?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdGlare?

- **Seller:** [Stephen](https://www.g2.com/sellers/stephen)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AdGlare?

**["Exceptional Support and Seamless Ad Management with AdGlare"](https://www.g2.com/survey_responses/adglare-review-12432503)**

**Rating:** 5.0/5.0 stars

_— Jeff L._

[Read full review](https://www.g2.com/survey_responses/adglare-review-12432503)

**["User-Friendly and Reliable, Though Prefer the Old Design"](https://www.g2.com/survey_responses/adglare-review-11865489)**

**Rating:** 5.0/5.0 stars

_— András K._

[Read full review](https://www.g2.com/survey_responses/adglare-review-11865489)

#### What Are G2 Users Discussing About AdGlare?

- [What is AdGlare used for?](https://www.g2.com/discussions/what-is-adglare-used-for)

### [AdPlayer.Pro](https://www.g2.com/products/adplayer-pro/reviews)

Founded in 2016, AdPlayer.Pro is a global provider of advanced SaaS video advertising tech solutions, specifically developed to address a series of industry challenges and dramatically improve the current video advertising landscape. AdPlayer.Pro provides publishers, brand advertisers & agencies, and enterprise clients with an ecosystem of innovative outstream video ads solutions, including: \>\> Robust ad-enabled video player technology \>\> Video ad server and ad management platform \>\> Fully customizable white label ad server, and more.

**Average Rating:** 4.5/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate AdPlayer.Pro?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdPlayer.Pro?

- **Seller:** [AdPlayer.Pro](https://www.g2.com/sellers/adplayer-pro)
- **Year Founded:** 2016
- **HQ Location:** Kyiv, Kyiv
- **Twitter:** @AdPlayer\_Pro  
56 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9b6828b0cf4d422e2c2bd904b949553f46972361e2b1076a67a14095f4fac732&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F26999004%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Are Recent G2 Reviews of AdPlayer.Pro?

**["It is good platform for ad management."](https://www.g2.com/survey_responses/adplayer-pro-review-8008506)**

**Rating:** 5.0/5.0 stars

_— Bernard A._

[Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-8008506)

**["Simple and effective video Ad platform"](https://www.g2.com/survey_responses/adplayer-pro-review-9131757)**

**Rating:** 4.0/5.0 stars

_— Verified User in Consulting_

[Read full review](https://www.g2.com/survey_responses/adplayer-pro-review-9131757)

#### What Are G2 Users Discussing About AdPlayer.Pro?

- [What is AdPlayer.Pro used for?](https://www.g2.com/discussions/what-is-adplayer-pro-used-for)

### [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Brand+ Marketplace (formerly Smaato)?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Brand+ Marketplace (formerly Smaato)?

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6eed8112a0f36cb97ba53d662ecafb7ef66a294f57a0742c05a5ace0fecb6e18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvervegroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
534 employees on LinkedIn®
- **Ownership:** STO: VER

#### Who Uses This Product?

- **Company Size:** 46% Medium, 23% Small

#### What Are Recent G2 Reviews of Brand+ Marketplace (formerly Smaato)?

**["Good partners!"](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)**

**Rating:** 4.0/5.0 stars

_— Natalia S._

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)

**["One of the best demand sources for Banner ad format"](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)**

**Rating:** 5.0/5.0 stars

_— Phạm Thạch N._

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)

#### What Are G2 Users Discussing About Brand+ Marketplace (formerly Smaato)?

- [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) - 1 comment
- [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) - 1 comment
- [Is smaato a DSP?](https://www.g2.com/discussions/is-smaato-a-dsp)
- [What is smaato?](https://www.g2.com/discussions/what-is-smaato) - 1 comment

### [sovrn](https://www.g2.com/products/sovrn/reviews)

Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York, London and San Diego. With thousands of customers deploying advertising, affiliate marketing, and data products across 50,000 websites, Sovrn reaches over 400 million active consumers across more than 20 billion page views every day. Sovrn has been a leader in online publisher technology since its founding and has been recognized by IAB, JICWEBS, and TAG for its role in combating fraud and promoting pro-transparency initiatives. Sovrn is dedicated to helping content creators do more of what they love, and less of what they don't.

**Average Rating:** 3.7/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate sovrn?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind sovrn?

- **Seller:** [sovrn Holdings](https://www.g2.com/sellers/sovrn-holdings)
- **Year Founded:** 2014
- **HQ Location:** Boulder, US
- **Twitter:** @sovrnholdings  
6,090 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a65b58e26cc913f508af1999a6c21399c1c61e215017bd5eb24d153aa9be5b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsovrn-holdings-inc-&secure%5Burl_type%5D=linkedin_company_website)  
185 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of sovrn?

**["SOVRN for website monetization"](https://www.g2.com/survey_responses/sovrn-review-4206217)**

**Rating:** 4.0/5.0 stars

_— Desislava D. D._

[Read full review](https://www.g2.com/survey_responses/sovrn-review-4206217)

**["I referred a lot to a great way online to market strategize and make passive to a lot cash online."](https://www.g2.com/survey_responses/sovrn-review-6638634)**

**Rating:** 5.0/5.0 stars

_— Marcus D._

[Read full review](https://www.g2.com/survey_responses/sovrn-review-6638634)

### [Sulvo Surge](https://www.g2.com/products/sulvo-surge/reviews)

Sulvo is an ad server, a marketplace and a pricing engine in one. Sulvo's pricing tools help publishers discover the true value of their inventory so they can prevent underselling valuable ad inventory.

**Average Rating:** 3.4/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Sulvo Surge?

- **Ease of Admin:** 5.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 4.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 4.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Sulvo Surge?

- **Seller:** [Sulvo](https://www.g2.com/sellers/sulvo)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @SulvoX  
282 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1857c9f35575d4d93b5d5cc8244972998fa6e099a40171f14a747b247d5f3fb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3184659&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Sulvo Surge?

**["Best Ad managment platforms that offer no ad serving fee upto 250M ad impression"](https://www.g2.com/survey_responses/sulvo-surge-review-5157809)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/sulvo-surge-review-5157809)

**["Really efficient, effective & easy ad management platform."](https://www.g2.com/survey_responses/sulvo-surge-review-5450591)**

**Rating:** 4.5/5.0 stars

_— Pranjal P._

[Read full review](https://www.g2.com/survey_responses/sulvo-surge-review-5450591)

#### What Are G2 Users Discussing About Sulvo Surge?

- [What is Sulvo Surge used for?](https://www.g2.com/discussions/what-is-sulvo-surge-used-for)

### [Adform Publisher Edge](https://www.g2.com/products/adform-publisher-edge/reviews)

Pure performance driven technology for results oriented publishers. Publisher Edge allows you to close the loop, connecting all aspects of your business by solving your everyday challenges. At the heart of our approach is enabling your ability to monetize. This means creating individual products, connected through a unified dashboard, which work seamlessly to identify threats and opportunities. Once identified, we give you the essential tools needed to nurture new revenue streams regardless of channel or demand source. Ideal for medium to large enterprises in local or global markets.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Adform Publisher Edge?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.8/10)
- **Ease of Setup:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adform Publisher Edge?

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5713c729010898bcb4f4d4f9066d193ba31493ff7ce068ba92f14fbf2cdf7174&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadform&secure%5Burl_type%5D=linkedin_company_website)  
871 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Adform Publisher Edge?

**["Great platform and easy to use"](https://www.g2.com/survey_responses/adform-publisher-edge-review-8912874)**

**Rating:** 5.0/5.0 stars

_— Michael L._

[Read full review](https://www.g2.com/survey_responses/adform-publisher-edge-review-8912874)

**["adform "](https://www.g2.com/survey_responses/adform-publisher-edge-review-1699701)**

**Rating:** 4.5/5.0 stars

_— Mehmet Emrah O._

[Read full review](https://www.g2.com/survey_responses/adform-publisher-edge-review-1699701)

#### What Are G2 Users Discussing About Adform Publisher Edge?

- [What is Adform Publisher Edge used for?](https://www.g2.com/discussions/what-is-adform-publisher-edge-used-for)

### [AdSpeed](https://www.g2.com/products/adspeed/reviews)

AdSpeed Ad Server combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate AdSpeed?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AdSpeed?

- **Seller:** [AdSpeed](https://www.g2.com/sellers/adspeed)
- **Year Founded:** 2000
- **HQ Location:** San Jose, US
- **Twitter:** @adspeed  
86 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cea145d81d4b0911f643484140efa782945e2a0fd391e24a87b6f4533fefa89b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadspeed-adserver&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of AdSpeed?

**["Equipped Ad Manager Solution"](https://www.g2.com/survey_responses/adspeed-review-8482719)**

**Rating:** 5.0/5.0 stars

_— Keith D._

[Read full review](https://www.g2.com/survey_responses/adspeed-review-8482719)

**["Very good and easy to use platform"](https://www.g2.com/survey_responses/adspeed-review-8541068)**

**Rating:** 5.0/5.0 stars

_— Eduardo X._

[Read full review](https://www.g2.com/survey_responses/adspeed-review-8541068)

#### What Are G2 Users Discussing About AdSpeed?

- [What is AdSpeed used for?](https://www.g2.com/discussions/what-is-adspeed-used-for)

### [Automatad](https://www.g2.com/products/automatad/reviews)

Automatad is a digital media products co, that provides a suite of programmatic monetization solutions that drives efficiency and superior monetization at scale. Using our platform digital publishers can create, monetize and optimize for the best ad experience.

**Average Rating:** 4.5/5.0

**Total Reviews:** 28

#### How Do G2 Users Rate Automatad?

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.6/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Automatad?

- **Seller:** [Automatad](https://www.g2.com/sellers/automatad)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @AutomatadX  
293 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1809a5383b65abc4d6a97b2e8a9c2d9f11647a609b8ee4d601b71df6600bdd0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fautomatad%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 33% Medium

#### What Are Recent G2 Reviews of Automatad?

**["Automatad is a fully featured Publishing And Subscriptions Software designed to serve SMEs, Startups"](https://www.g2.com/survey_responses/automatad-review-6969803)**

**Rating:** 4.5/5.0 stars

_— Verified User in Management Consulting_

[Read full review](https://www.g2.com/survey_responses/automatad-review-6969803)

**["Comprehensive Solutions and User-Friendly Interface"](https://www.g2.com/survey_responses/automatad-review-9670502)**

**Rating:** 5.0/5.0 stars

_— Sai Prasanth T._

[Read full review](https://www.g2.com/survey_responses/automatad-review-9670502)

### [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews)

MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.

**Average Rating:** 4.2/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate MAX by AppLovin?

- **Ease of Admin:** 7.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.8/10)
- **Ease of Setup:** 7.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind MAX by AppLovin?

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin  
18,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
531 employees on LinkedIn®
- **Ownership:** NASDAQ: APP

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 29% Small

#### What Are Recent G2 Reviews of MAX by AppLovin?

**["Great tool for ad quality and monetization"](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)**

**Rating:** 5.0/5.0 stars

_— Ryan M._

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8108589)

**["Amazin ad medation platform"](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)**

**Rating:** 5.0/5.0 stars

_— Chris M._

[Read full review](https://www.g2.com/survey_responses/max-by-applovin-review-8624725)

### [OnAir](https://www.g2.com/products/onair/reviews)

TV Ads Trafficking, Billing and Sales supporting any Sales Model in a Single Integrated Platform

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate OnAir?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind OnAir?

- **Seller:** [SintecMedia](https://www.g2.com/sellers/sintecmedia)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of OnAir?

**["Onair review"](https://www.g2.com/survey_responses/onair-review-9497746)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/onair-review-9497746)

**["User-friendly application"](https://www.g2.com/survey_responses/onair-review-9639590)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/onair-review-9639590)

### [Passendo](https://www.g2.com/products/passendo/reviews)

Passendo is the leading European platform commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide with over 4000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel, reaching new audiences that unlock new opportunities. Our email ad server reduces manual work by up to 80 percent, helping clients improve and optimise their workflows, booking their own sold campaigns across their own inventory, while continuing to build trust and understanding towards their subscribers. Passendo works with in-email inventory - we make email relevant again for tomorrow’s ad formats. One of the key advantages with this is that the users opt-in to receive newsletters from a specific publisher or brand - they are expecting to hear from them - so are very loyal to them. Within this, you have the luxury of dedicated time, alongside serious editorial content, with none of the distractions you face with other channels. Our unique inventory, delivered in real time, results in higher click rates, higher conversion rates and higher time on site (TOS) in newsletters.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Passendo?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Passendo?

- **Seller:** [Passendo](https://www.g2.com/sellers/passendo)
- **Year Founded:** 2016
- **HQ Location:** Copenhagen, DK
- **Twitter:** @passendo1  
582 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f1540738abe342688d803d9437ac1978c94f878f9d09e9d47b179dc1c9c1e17&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpassendo&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Are Recent G2 Reviews of Passendo?

**["Great platform and fantastic customer service"](https://www.g2.com/survey_responses/passendo-review-5406383)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/passendo-review-5406383)

**["A very neat ad server"](https://www.g2.com/survey_responses/passendo-review-6851949)**

**Rating:** 4.5/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/passendo-review-6851949)

#### What Are G2 Users Discussing About Passendo?

- [What is Passendo used for?](https://www.g2.com/discussions/what-is-passendo-used-for)

### [Publift](https://www.g2.com/products/publift/reviews)

Publift is a programmatic advertising technology partner that helps digital publishers grow ad revenue with cutting edge tech and dedicated service focus.

**Average Rating:** 4.9/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate Publift?

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Publift?

- **Seller:** [Publift](https://www.g2.com/sellers/publift)
- **Year Founded:** 2015
- **HQ Location:** Dublin, IE
- **Twitter:** @PubliftHQ  
332 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a61bdca2ead6891f108f5793c1a64b68404882ade274718c09bf24525d4d824f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpublift%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Publift?

**["Publift’s Expertise and Follow-Up Drove Significant Revenue Growth"](https://www.g2.com/survey_responses/publift-review-13159190)**

**Rating:** 4.5/5.0 stars

_— Ruben W._

[Read full review](https://www.g2.com/survey_responses/publift-review-13159190)

**["Fantastic Support That Brings Creative Ideas and Covers Blind Spots"](https://www.g2.com/survey_responses/publift-review-13041544)**

**Rating:** 4.5/5.0 stars

_— Verified User in Airlines/Aviation_

[Read full review](https://www.g2.com/survey_responses/publift-review-13041544)

### [TripleLift](https://www.g2.com/products/triplelift/reviews)

TripleLift is a native advertising and technology company that helps brands tell engaging stories through the use of visual content.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate TripleLift?

- **Ease of Admin:** 5.6/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.8/10)
- **Ease of Setup:** 7.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind TripleLift?

- **Seller:** [TripleLift](https://www.g2.com/sellers/triplelift)
- **Year Founded:** 2012
- **HQ Location:** New York, New York
- **Twitter:** @TripleLiftHQ  
2,061 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2247403ce5d6a42ae837f74757e9236b267cb871f6c2a98942cb53ee50fce291&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2513413%2F&secure%5Burl_type%5D=linkedin_company_website)  
361 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 62% Medium, 31% Large

#### What Are Recent G2 Reviews of TripleLift?

**["Triple lift the best Advertisement platform"](https://www.g2.com/survey_responses/triplelift-review-5028358)**

**Rating:** 5.0/5.0 stars

_— Murdock A._

[Read full review](https://www.g2.com/survey_responses/triplelift-review-5028358)

**["Great Previews - Easy to Use"](https://www.g2.com/survey_responses/triplelift-review-5025946)**

**Rating:** 4.0/5.0 stars

_— Seth M._

[Read full review](https://www.g2.com/survey_responses/triplelift-review-5025946)

#### What Are G2 Users Discussing About TripleLift?

- [What is TripleLift used for?](https://www.g2.com/discussions/what-is-triplelift-used-for)

### [Voiro](https://www.g2.com/products/voiro-technologies-voiro/reviews)

Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile advertising revenue, all from a single, real-time source of truth. As retail media scales into one of the fastest-growing advertising channels, and media and OTT businesses face increasing pressure to grow direct revenue with transparency, Voiro provides the infrastructure needed to operate at speed, scale, and confidence. What Voiro Enables 1. Purpose-built for retail media and enterprise media operations Voiro connects seamlessly across ad servers, commerce systems, sales tools, finance platforms, and data warehouses, consolidating fragmented data into a unified view of inventory, campaigns, and revenue. This allows retail media networks and media businesses to manage high volumes of advertisers, SKUs, formats, and campaigns without increasing operational overhead. 2. Faster, aligned decision-making across revenue teams Voiro makes accurate, real-time revenue information accessible to Sales, Ad Operations, Finance, and Leadership — all within the same platform. With shared visibility across teams, organisations can respond quickly to demand signals, optimise pricing and delivery, and reduce friction between functions. The result is faster deal execution, smoother campaign operations, and clearer accountability across the monetisation lifecycle. 3. Complete revenue transparency — from booking to billing Voiro’s intelligent reconciliation engine delivers confidence in revenue at every stage. We reconcile revenue across direct and programmatic channels, accounting for delivery events, custom billing rules, and third-party data sources. This ensures consistent, accurate revenue reporting across dashboards, forecasts, and financial systems — without manual effort or errors. Trusted at scale across retail, digital & OTT Voiro is trusted by leading retail, digital, and OTT businesses globally, including Zee, Paytm, Flipkart, Myntra, MAF, and DStv. Our platform supports some of the largest advertising moments in the world — from major live sports and entertainment to high-velocity retail media events — handling thousands of campaigns, advertisers, and data points in real time. For over a decade, Voiro has been a core part of enterprise monetisation stacks, powering sales operations, campaign execution, revenue insights, and financial accuracy at scale.

**Average Rating:** 4.3/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Voiro?

- **Ease of Admin:** 8.8/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Voiro?

- **Seller:** [Voiro Technologies](https://www.g2.com/sellers/voiro-technologies)
- **Year Founded:** 2014
- **HQ Location:** Bangalore, IN
- **Twitter:** @VoiroTech  
129 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b5420ebac026948abea59ee67660450c67180afd4205645cc8725632a614df1f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvoiro&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 38% Large, 38% Medium

#### What Do G2 Reviewers Say About Voiro?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Voiro, finding it intuitive and fast for seamless integration.
- Users value the **flexibility** of Voiro, which enhances integration and streamlines workflows for effective decision-making.
- Users value Voiro's **helpful support and flexibility** in managing complex revenue operations and order systems effectively.
- Users value the **ease of integration** with various applications, enhancing collaboration and streamlining workflows effectively.
- Users praise Voiro for its **exceptional business support** that ensures seamless order management and effective revenue reporting.

##### Cons

- Users find **limited customization** options in Voiro, making it challenging to meet specific client requirements effectively.
- Users feel that Voiro's **time-consumption** could be improved with more automation and modularity for quicker task management.
- Users find the **lack of customization** in Voiro challenging, as individual needs often aren't met in the product roadmap.
- Users feel the **lack of information** limits their ability to manage tasks independently, increasing reliance on support teams.
- Users find the **onboarding process complicated** due to a lack of available trainers for assistance.

#### What Are Recent G2 Reviews of Voiro?

**["Bridgegate no code integration"](https://www.g2.com/survey_responses/voiro-review-11401477)**

**Rating:** 5.0/5.0 stars

_— Tamara W._

[Read full review](https://www.g2.com/survey_responses/voiro-review-11401477)

**["Efficient CRM Tool that is fast, easy and sustainable for Sales Teams"](https://www.g2.com/survey_responses/voiro-review-9026014)**

**Rating:** 4.0/5.0 stars

_— Jabulile P._

[Read full review](https://www.g2.com/survey_responses/voiro-review-9026014)

### [Adform Creative Management Platform (Ad Server)](https://www.g2.com/products/adform-creative-management-platform-ad-server-2020-02-26/reviews)

Adform’s Ad Server enables brands to own, manage, create and activate your ads to engage with the consumer on any ad format, and on all devices and channels, by harnessing intelligent data and creativity. Adform’s Ad Server provides you the tools for optimization and execution of highly creative, targeted and connected advertising experiences from one single platform. Our advanced Dynamic Creative Optimization capabilities are paired with one of the industry’s most powerful creative studios and include MRC accredited measurement which presents significant benefits to our clients. Ideal for medium to large enterprises in local or global markets.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Adform Creative Management Platform (Ad Server)?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adform Creative Management Platform (Ad Server)?

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5713c729010898bcb4f4d4f9066d193ba31493ff7ce068ba92f14fbf2cdf7174&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadform&secure%5Burl_type%5D=linkedin_company_website)  
871 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Adform Creative Management Platform (Ad Server)?

**["Still One Of The Best"](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8366235)**

**Rating:** 4.5/5.0 stars

_— Aslı S._

[Read full review](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8366235)

**["A Platform to Optimize and Empower Ads"](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8378865)**

**Rating:** 4.5/5.0 stars

_— Lucas O._

[Read full review](https://www.g2.com/survey_responses/adform-creative-management-platform-ad-server-review-8378865)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More