# Best Publisher Ad Server Software - Page 9

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ADvendio (+8.33%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-14T08%3A36%3A53Z&secure%5Bdisplayable_resource_id%5D=280&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=280&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3FhsCtaTracking%3D9e42cb12-ab03-4d8e-aa37-ae8cce8d3649%257C629ef3f3-f690-4e0d-a82a-3e93c51d46cb%26page%3D9&secure%5Btoken%5D=c63c6609c25c654e7049dd0b9018062013ddd8b6fd201d7fb3c144132fa68a12&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dvideo_advertising&secure%5Burl_type%5D=custom_url)

### [ReviveAdserverMod](https://www.g2.com/products/reviveadservermod/reviews)

Boost up Revive and OpenX experience with the revive plug-ins offered by reviveadservermod.com. A unified hub to find the ideal solutions to enhance your revive ad server functioning. Make the most of the open-source platform with our enhanced revive ad server plug-ins.

#### Who Is the Company Behind ReviveAdserverMod?

- **Seller:** [Rajesh S](https://www.g2.com/sellers/rajesh-s)
- **Year Founded:** 2008
- **HQ Location:** Coimbatore, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bdfde1e760bdb8ecf6ae44ca03dda19e3f4711385ae85c459366912f81ef582&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevive-adserver-mod&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Snigel AdEngine](https://www.g2.com/products/snigel-adengine/reviews)

Snigel’s trusted advertising technology delivers powerful revenue growth and sublime user experiences so you can focus on creating great content.

#### Who Is the Company Behind Snigel AdEngine?

- **Seller:** [Snigel Web Services Limited](https://www.g2.com/sellers/snigel-web-services-limited)
- **Year Founded:** 2012
- **HQ Location:** Dublin 7, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26ced533827ac6a98e238f2425a144f836503a04655b8e0dd4577657dad21013&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnigel&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

### [Steepto](https://www.g2.com/products/steepto/reviews)

Steepto is a digital ad platform which offers services for publishers and advertisers to monetize their content.

#### Who Is the Company Behind Steepto?

- **Seller:** [Steepto](https://www.g2.com/sellers/steepto)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Traforama](https://www.g2.com/products/traforama/reviews)

Traforama is an open marketplace & RTB platform for direct advertisers, media buyers, ad networks & media agencies. You get access to direct traffic from more than 2000 premium websites with us. We work by the CPM model and all the popular ad formats (Banner, Popunder, Interstitial, In-video, In-page Push). Besides the direct access to 2000+ premium websites, our benefits include detailed stats and reports, Smart CPM campaigns, S2S postback URL & Pixel conversion trackers, Low CPMs, a good choice of payment methods, and a lot more.

#### Who Is the Company Behind Traforama?

- **Seller:** [Traforama](https://www.g2.com/sellers/traforama)
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a62bdf145e1674ac513aab6613c0e5c8bfd51e58e580eb9bbfd358d7a380ee82&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraforama&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Velonium](https://www.g2.com/products/velonium/reviews)

Velonium is a next-gen programmatic engine built for performance at scale. We turn raw bidstream chaos into real-time, actionable clarity — helping brands and app publishers unlock full media value. With lightning-fast DSP tools, smart optimization, and automated decisioning, we drive outcomes that go far beyond impressions. Operating globally with 100M+ daily users, Velonium fuses in-house media and intelligent infrastructure to deliver higher ROI, faster growth, and total control — all in one place. We’re not playing the programmatic game. We’re redefining it.

#### Who Is the Company Behind Velonium?

- **Seller:** [Velonium](https://www.g2.com/sellers/velonium)
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d4945ac0254696ef776979ff2e033b9c01895ac88bbc2b628e16a983945cb7a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvelonium%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Venatus](https://www.g2.com/products/venatus/reviews)

Venatus is a specialized monetization platform for gaming and entertainment publishers. We focus on maximizing ad revenue through powerful direct sales and high-performing programmatic.

#### Who Is the Company Behind Venatus?

- **Seller:** [Venatus](https://www.g2.com/sellers/venatus)
- **Year Founded:** 2010
- **HQ Location:** London, GB
- **Twitter:** @wearevenatus  
896 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe8cf9f497f61e15efa88c06b0fad4c4c36e13e9fce325ef65645788b74f146b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwe-are-venatus%2F&secure%5Burl_type%5D=linkedin_company_website)  
108 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [VEVE](https://www.g2.com/products/veve/reviews)

VEVE is a performance marketing platform from Affinity Global Inc. that offers unique advertising experiences across OEMs, Browsers, Telcos & Premium Apps. With native, high-performing on-device mobile ad formats - Tiles, Notifications & Universal, unique media placements, and customization opportunities, the platform is empowering brands to achieve their advertising KPIs. VEVE also has its proprietary reporting dashboard to access deep data insights to optimize conversions and user engagement. Additionally, it provides creative and operational support across different languages and locations including US, UK, EU, IN, Indonesia and China. VEVE also unlocks newer monetization avenues for OEMs and browsers while enhancing users’ online journey.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate VEVE?

- **Ease of Use:** 5.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind VEVE?

- **Seller:** [VEVE](https://www.g2.com/sellers/veve)
- **Year Founded:** 2015
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f20f6809c6ab1e50cfc4b5bf8080e05c3b724ba4e0f2e429a6e7b17c5a79a9b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveveperformancemarketing&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Waytogrow](https://www.g2.com/products/waytogrow/reviews)

Waytogrow: Empowering Publishers with Cutting-Edge AdTech Solutions Waytogrow is a leading AdTech partner dedicated to empowering digital publishers with innovative and efficient programmatic monetization solutions. Operating across 88+ global markets, with a portfolio of over 400 clients and successful implementations on 1,100+ domains, Waytogrow specializes in driving sustainable ad revenue growth while ensuring optimal user experience. As a Google Certified Publishing Partner (GCPP) and a trusted collaborator with leading AdTech providers, Waytogrow offers a full spectrum of solutions—from 360° fully managed integrations to plug-and-play tools. These tools include advanced header bidding technologies, yield management platforms, and data-driven analytics dashboards designed to maximize publishers' revenue streams. With a commitment to transparency, innovation, and customer success, Waytogrow combines global expertise with local strategies, delivering tailored solutions that align with publishers' unique goals. Key Highlights: - Expertise in programmatic advertising and header bidding solutions - Seamless integration of Prebid.js, Open Bidding, and custom ad stack setups - Access to 30+ premium demand partners ensuring optimal fill rates and eCPM growth - Dedicated Customer Success Managers providing ongoing support and performance insights - Transparent real-time analytics and data-driven decision-making tools At Waytogrow, we don’t just offer tools—we build long-term partnerships that drive sustainable growth, optimize ad revenue, and future-proof your digital advertising strategy. Join the global network of leading publishers and discover how Waytogrow can revolutionize your monetization journey today. 🚀

#### Who Is the Company Behind Waytogrow?

- **Seller:** [Waytogrow](https://www.g2.com/sellers/waytogrow)
- **Year Founded:** 2015
- **HQ Location:** Warsaw, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b64aca05205dfac5a90eb50ad253fee315c6db8563b37fae4ac7a6838c9f3f04&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwaytogrow%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

### [Welect](https://www.g2.com/products/welect/reviews)

Welect is an ad-tech company that enables advertisers to display video ads on the Internet in a user-friendly and effective manner. To achieve this, Welect develops and operates a technology for self-determined advertising consumption in digital media. Consumers can choose which ads they want to watch on different ad spaces. This self-determination enables cookie-free targeting, a very high advertising impact and ensures significantly more satisfied users. Welect works with numerous high-reach publishers and delivers very large reach in many target groups. More and more advertisers rely on Welect for successful digital video campaigns.

#### Who Is the Company Behind Welect?

- **Seller:** [Welect](https://www.g2.com/sellers/welect)
- **Year Founded:** 2016
- **HQ Location:** Düsseldorf, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b03e65a260f0eafa63c98ff5777920d8e9d1d4840fe230d7d4af2f73522af107&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwelect&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

### [Wootag](https://www.g2.com/products/wootag/reviews)

Wootag stands as a premier interactive visual and audience intent platform, providing brands with an unparalleled opportunity to enhance audience engagement across various marketing visuals. Through deploying pertinent in-visual interactivity compatible across all media platforms, brands can unlock audience interaction and outcomes directly within the visual content. Leveraging contextual signals such as weather, sports, and more, brands can tap into audience emotions and drive product placements and interactions. Marketers can effortlessly measure results while accessing intent and cookieless audience behavioral data and insights.

**Average Rating:** 4.2/5.0

**Total Reviews:** 8

#### How Do G2 Users Rate Wootag?

- **Ease of Admin:** 7.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Wootag?

- **Seller:** [Wootag](https://www.g2.com/sellers/wootag)
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a88dd63b5c32ff400d9036c7e41c3812a8748d57ba639f152072d22efca0435f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwootag&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Medium, 25% Small

#### What Do G2 Reviewers Say About Wootag?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **creativity** of Wootag, enabling engaging interactive video experiences that boost viewer interaction.
- Users value the **interactive video management** of Wootag, enhancing engagement with embedded CTAs and other features.
- Users commend Wootag for its **exceptional customer support** , providing assistance from planning through execution reliably.
- Users commend Wootag for its **exceptional delivery service** , from planning through execution, ensuring satisfaction throughout the process.
- Users appreciate the **ease of creation** with Wootag, highlighting its responsiveness and speed in mock-up generation.

##### Cons

- Users experience **compatibility issues** with Wootag, especially on less common platforms, affecting seamless integration and functionality.
- Users note **functionality limitations** when integrating Wootag on less common platforms, affecting overall performance and experience.
- Users experience **integration issues** with Wootag on less common platforms, affecting overall performance and functionality.
- Users feel Wootag lacks **innovation and uniqueness** , making it hard to identify its key selling points.
- Users note the **limited functionality** of Wootag on less common platforms, affecting seamless integration and overall experience.

#### What Are Recent G2 Reviews of Wootag?

**["limitless ways to interact within video"](https://www.g2.com/survey_responses/wootag-review-10531815)**

**Rating:** 5.0/5.0 stars

_— Vartika K._

[Read full review](https://www.g2.com/survey_responses/wootag-review-10531815)

**["Interactive Video Experience Redefined with Wootag"](https://www.g2.com/survey_responses/wootag-review-9321926)**

**Rating:** 4.0/5.0 stars

_— Molly P._

[Read full review](https://www.g2.com/survey_responses/wootag-review-9321926)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More