# Best Publisher Ad Server Software - Page 6

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ADvendio (+8.33%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### IPinfo

IPinfo is a comprehensive IP data provider for high-confidence, accurate, low down-time, low-latency, easy-to-use, and highly-contextual data about IP addresses backed by a proprietary ground-truth measurement infrastructure. IPinfo specializes in delivering detailed IP Data, including IP to geolocation, IP to mobile carrier information, IP to privacy detection, IP to proxy identification, and more. By leveraging this data, businesses and developers can enrich their data, improve their product, enhance their decision-making processes, improve security measures, and ensure compliance with regulatory standards. The target audience for IPinfo spans a wide range of users, from individual developers to large enterprises, including Fortune 500 companies. These users rely on IP data for various applications, such as fraud prevention, targeted marketing, and customer experience optimization. With the increasing importance of data-driven insights in today’s digital landscape, IPinfo serves as a vital resource for organizations looking to harness the power of IP intelligence. One of the standout features of IPinfo is its robust API, which processes over 1 billion requests daily. This high volume of data requests demonstrates the platform's reliability and scalability, making it suitable for businesses of all sizes. Additionally, users can access data through direct downloads and leading cloud platforms, ensuring flexibility in how they integrate IP information into their systems. The platform is backed by a dedicated team of data experts who prioritize accuracy and precision, further enhancing the value of the service. IPinfo’s key features include real-time IP geolocation, which allows users to pinpoint the physical location of an IP address, and mobile carrier identification, which helps businesses understand the network providers their users are utilizing. Our data also offers privacy detection capabilities, enabling organizations to identify potential risks associated with anonymous browsing or proxy usage. These features collectively empower users to make informed decisions, mitigate security threats, and tailor their services to meet the needs of their customers effectively. By providing highly contextual and accurate IP data, IPinfo stands out in its category as a trusted partner for organizations seeking to leverage internet intelligence. Our data not only enhances operational efficiency but also plays a crucial role in shaping better customer interactions and experiences.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-14T05%3A40%3A15Z&secure%5Bdisplayable_resource_id%5D=494&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=100459&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=100459&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3FhsCtaTracking%3D9e42cb12-ab03-4d8e-aa37-ae8cce8d3649%257C629ef3f3-f690-4e0d-a82a-3e93c51d46cb%26page%3D6&secure%5Btoken%5D=53cfe4f72aecf15e4ae718e068f81620ed723ed57b98445fc4e81fdd8495da72&secure%5Burl%5D=https%3A%2F%2Fipinfo.io%2Fproducts%3Futm_source%3Dg2%26utm_medium%3Dpaidreview%26utm_campaign%3Dg2_clicks&secure%5Burl_type%5D=custom_url)

### [Getintent](https://www.g2.com/products/getintent/reviews)

Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies, ad networks and publishers with an essential tool to grow their programmatic revenues. Why Getintent? • Proprietary technology stack; • Transparency and real-time reporting; • Self-service UI and real-time API • AI-based performance optimization; • Service with a human face; • Flexible and affordable.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Getintent?

- **Ease of Use:** 8.9/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Getintent?

- **Seller:** [Getintent](https://www.g2.com/sellers/getintent)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @GetIntentCom  
85 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=990177d97e901828004e5ea921f969ec04ef0d1447facca09f686ecc4d3fda31&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3928305%2F&secure%5Burl_type%5D=linkedin_company_website)  
23 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Getintent?

**["The most transparent DSP with advanced controls/targeting that I've ever used!"](https://www.g2.com/survey_responses/getintent-review-2508241)**

**Rating:** 4.0/5.0 stars

_— Jennifer C._

[Read full review](https://www.g2.com/survey_responses/getintent-review-2508241)

**["VP, Strategy & Engagement"](https://www.g2.com/survey_responses/getintent-review-2346992)**

**Rating:** 4.5/5.0 stars

_— Sean C._

[Read full review](https://www.g2.com/survey_responses/getintent-review-2346992)

#### What Are G2 Users Discussing About Getintent?

- [What is Getintent used for?](https://www.g2.com/discussions/what-is-getintent-used-for)

### [IndustryBrains for Publishers](https://www.g2.com/products/industrybrains-for-publishers/reviews)

Premium site-specific marketing solutions for advertisers and publishers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate IndustryBrains for Publishers?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind IndustryBrains for Publishers?

- **Seller:** [Adiant](https://www.g2.com/sellers/adiant)
- **Year Founded:** 2008
- **HQ Location:** Somerville, US
- **Twitter:** @AdiantMedia  
4,045 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e5412a70b7fb3d9cbb08ef647858220c2727128b244b795abd6bab6ff17d2ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2438298&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of IndustryBrains for Publishers?

**["Well organized Advertising managment"](https://www.g2.com/survey_responses/industrybrains-for-publishers-review-452315)**

**Rating:** 5.0/5.0 stars

_— Autumn P._

[Read full review](https://www.g2.com/survey_responses/industrybrains-for-publishers-review-452315)

#### What Are G2 Users Discussing About IndustryBrains for Publishers?

- [What is IndustryBrains for Publishers used for?](https://www.g2.com/discussions/industrybrains-for-publishers-what-is-industrybrains-for-publishers-used-for)
- [What is IndustryBrains for Publishers used for?](https://www.g2.com/discussions/what-is-industrybrains-for-publishers-used-for)

### [Jubna](https://www.g2.com/products/jubna/reviews)

Jubna is an Arabic content recommendation and amplification network.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Jubna?

- **Seller:** [Jubna](https://www.g2.com/sellers/jubna)
- **Year Founded:** 2014
- **HQ Location:** Dubai, AE
- **Twitter:** @JubnaMENA  
117 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8685ef20c6ae8069a60adcc404f1d7ee0b2f32d49909a3c3c299c33ab63204e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjubna---arabic-content-amplification%2F%3Ftrk%3Dtop_nav_home&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Jubna?

**["GREAT COMPANY"](https://www.g2.com/survey_responses/jubna-review-8982874)**

**Rating:** 4.5/5.0 stars

_— Ken O._

[Read full review](https://www.g2.com/survey_responses/jubna-review-8982874)

### [Kritter Ad Trading Stack](https://www.g2.com/products/kritter-ad-trading-stack/reviews)

Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing!

**Average Rating:** 3.4/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Kritter Ad Trading Stack?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Kritter Ad Trading Stack?

- **Seller:** [Kritter](https://www.g2.com/sellers/kritter)
- **Year Founded:** 2013
- **HQ Location:** Bengaluru, IN
- **Twitter:** @tweetingkritter  
159 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c99411fb57a3c6880495e75ed034bb16a6f7a1e4ccae508e931f8f8a5538afcb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkritter%2F&secure%5Burl_type%5D=linkedin_company_website)  
28 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About Kritter Ad Trading Stack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **customizable ads experience** of Kritter Ad Trading Stack, enhancing their marketing strategies and efficiency.
- Users appreciate the **customizable ads experience** of Kritter Ad Trading Stack, enhancing their marketing efficiency and data processing.
- Users find the **affordability** of Kritter Ad Trading Stack to be a key benefit for their marketing strategies.
- Users appreciate the **customizable ads experience** that allows for fast and effective audience targeting.
- Users value the **customizable ad management** features of Kritter Ad Trading Stack, enhancing their marketing efforts effectively.

##### Cons

- Users note that **adjustment difficulty** can hinder those new to programmatic advertising in managing the platform effectively.
- Users often face **ad management issues** , finding it difficult to set up and maintain without prior experience.
- Users note that **managing and learning** the campaign setup can be challenging for those new to programmatic advertising.
- Users find the **complex interface** challenging, especially those without prior programmatic advertising experience.
- Users highlight the **complex management** of Kritter Ad Trading Stack, making it challenging for beginners to navigate.

#### What Are Recent G2 Reviews of Kritter Ad Trading Stack?

**["Use your data to grow your business"](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)**

**Rating:** 4.0/5.0 stars

_— K W._

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)

**["Great software for grow your business."](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)**

**Rating:** 5.0/5.0 stars

_— SHAMS MD RAGIB S._

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)

#### What Are G2 Users Discussing About Kritter Ad Trading Stack?

- [What is Kritter Ad Trading Stack used for?](https://www.g2.com/discussions/what-is-kritter-ad-trading-stack-used-for)

### [MediaAlpha](https://www.g2.com/products/mediaalpha/reviews)

MediaAlpha offers real-time programmatic technology platform for vertical search media.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MediaAlpha?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind MediaAlpha?

- **Seller:** [MediaAlpha](https://www.g2.com/sellers/mediaalpha)
- **Year Founded:** 2011
- **HQ Location:** Los Angeles, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1176958271a94a9336f5cdb732b61ea5b065f1a1e51e54448b6fd62301b5bdf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmediaalpha&secure%5Burl_type%5D=linkedin_company_website)  
141 employees on LinkedIn®
- **Ownership:** NYSE: MAX

#### Who Uses This Product?

- **Company Size:** 100% Large

### [Nova](https://www.g2.com/products/nova-nova/reviews)

MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Nova?

- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Nova?

- **Seller:** [Nova](https://www.g2.com/sellers/nova-9615caf5-de97-4547-9fa7-45de9eff0fac)
- **Year Founded:** 2008
- **HQ Location:** Toronto, CA
- **Twitter:** @aboutpolar  
2,434 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75d092d865b051161bc38f60c02d5efe4c3ed264afe05c9582bce217c6a48937&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpolar-mobile&secure%5Burl_type%5D=linkedin_company_website)  
120 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Nova?

**["This product is very beneficial to my website. "](https://www.g2.com/survey_responses/nova-review-95358)**

**Rating:** 4.0/5.0 stars

_— Beth P._

[Read full review](https://www.g2.com/survey_responses/nova-review-95358)

#### What Are G2 Users Discussing About Nova?

- [What is MediaVoice used for?](https://www.g2.com/discussions/what-is-mediavoice-used-for)

### [OIO Publisher](https://www.g2.com/products/oio-publisher/reviews)

OIO Publisher sells and serves ads on any website, using php ad management script.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OIO Publisher?

- **Ease of Use:** 6.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind OIO Publisher?

- **Seller:** [OIO Publisher](https://www.g2.com/sellers/oio-publisher)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About OIO Publisher?

- [What is OIO Publisher used for?](https://www.g2.com/discussions/what-is-oio-publisher-used-for)

### [OrbitSoft Ad Server](https://www.g2.com/products/orbitsoft-orbitsoft-ad-server/reviews)

OrbitSoft allows you to manage and review the inventory of all your ad space from one convenient, uniform management interface: - Create all of your website lists, channels, and ad codes easily in one place - Review statistics of your entire inventory - Improve your pricing and management efficiency - Set your own rules for inventory: who can buy it and at what price? You decide which ads to display on which websites with just a few clicks. Enjoy one-click easy targeting options and detailed analytic reports that minimize your time needed and maximize your revenue earned.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OrbitSoft Ad Server?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind OrbitSoft Ad Server?

- **Seller:** [OrbitSoft](https://www.g2.com/sellers/orbitsoft)
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fb3a94c5eb5deafe8cb2feed5b9b3f4780319e5f605e3c3619041776e5df2f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forbitsoft&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of OrbitSoft Ad Server?

**["Using the OrbitSoft Ad Server technology to help with market expansion"](https://www.g2.com/survey_responses/orbitsoft-ad-server-review-10269601)**

**Rating:** 4.5/5.0 stars

_— Thaker Y._

[Read full review](https://www.g2.com/survey_responses/orbitsoft-ad-server-review-10269601)

### [Popcash](https://www.g2.com/products/popcash/reviews)

Launched in early 2012, PopCash is a highly specialized popunder network, with global coverage and a dynamic bidding system, ready to help advertisers get valuable traffic and publishers monetize their space to its full potential.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Popcash?

- **Seller:** [PopCash.net](https://www.g2.com/sellers/popcash-net)
- **Year Founded:** 2012
- **HQ Location:** Bucharest, RO
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42e6f0d0750a97d9e1c34d761a87476868fef6ecc30fb3c130810ff0637bf466&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fpopcash-net&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Popcash?

**["Pop Cash is pretty simple and easy to use"](https://www.g2.com/survey_responses/popcash-review-1929649)**

**Rating:** 4.5/5.0 stars

_— TMD E._

[Read full review](https://www.g2.com/survey_responses/popcash-review-1929649)

#### What Are G2 Users Discussing About Popcash?

- [What is Popcash used for?](https://www.g2.com/discussions/what-is-popcash-used-for)

### [Revive AdServer](https://www.g2.com/products/revive-adserver/reviews)

Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to: Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions; manage and run campaigns for multiple advertisers, and from ad exchanges and ad networks, all at once, via an easy to use interface Define rules for delivery of campaigns and ads, including frequency capping, URL targeting, geo-targeting; track and report campaign performance, including impressions, clicks, click-through rates, conversion rates, revenue, eCPM, and conversion details, like basket value and number of items purchased.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Revive AdServer?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Revive AdServer?

- **Seller:** [Revive](https://www.g2.com/sellers/revive)
- **Year Founded:** 2013
- **HQ Location:** Jonkersvaart, NL
- **Twitter:** @revive\_adserver  
466 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80e83263ededf0f930f130e4aea1040a7bcc1e95a37566f1ffccfeed046494bc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviveadserver%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Revive AdServer?

**["Great cost effect adserver for start up companies"](https://www.g2.com/survey_responses/revive-adserver-review-5044761)**

**Rating:** 4.0/5.0 stars

_— James R._

[Read full review](https://www.g2.com/survey_responses/revive-adserver-review-5044761)

#### What Are G2 Users Discussing About Revive AdServer?

- [What is Revive AdServer used for?](https://www.g2.com/discussions/what-is-revive-adserver-used-for)

### [Roxot](https://www.g2.com/products/roxot/reviews)

Roxot provides publishers with the technology they need to protect their position on the global ad market and to make informed decisions, it has a machine-learning algorithm to analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Roxot?

- **Ease of Use:** 6.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Roxot?

- **Seller:** [Roxot](https://www.g2.com/sellers/roxot)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **Twitter:** @roxot\_team  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=84265a6f6a830646905d85238bada129a16cc0dab5f53c6673945c882c0a855f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10641906&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Spartan Ad](https://www.g2.com/products/spartan-ad/reviews)

"Publishers can now take back control of their ad stack. Spartan ensures you only monetize real people. Improve your site's quality score and attract higher paying campaigns. It's a win-win scenario. Ad fraud costs advertisers billions of dollars a year, but what isn't talked about is how much that fraud hurts honest publishers. Spartan helps publishers regain control over their ad stacks and unlock more value in their content. Not only does our software provide unparalleled insight into your website traffic, it also provides ways for you to optimize your ad stack and understand what ad tech vendors are doing on your site."

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Spartan Ad?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Spartan Ad?

- **Seller:** [Spartan Ad](https://www.g2.com/sellers/spartan-ad)
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea57b071f17b89b3026060d10e3f3bca81eff3053028dbfa77556e7f0727e30a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspartan-ad&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Spartan Ad?

**["Usage of spartan ads"](https://www.g2.com/survey_responses/spartan-ad-review-8413282)**

**Rating:** 4.0/5.0 stars

_— darshan b._

[Read full review](https://www.g2.com/survey_responses/spartan-ad-review-8413282)

### [TrafficHaus Publishers](https://www.g2.com/products/traffichaus-publishers/reviews)

TrafficHaus is proud to use a platform built for publishers by publishers to give them greater control of their inventory and ultimately help them increase traffic.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate TrafficHaus Publishers?

- **Ease of Use:** 5.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind TrafficHaus Publishers?

- **Seller:** [TrafficHaus](https://www.g2.com/sellers/traffichaus)
- **HQ Location:** san diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=66530612b43ea69cd284914c716f9c940c82201303650dad3a0b0649723edbd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraffichaus%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of TrafficHaus Publishers?

**["Solid for publishers to monetize traffic but not for those seeking high CPM rates"](https://www.g2.com/survey_responses/traffichaus-publishers-review-9808579)**

**Rating:** 4.0/5.0 stars

_— Rachit S._

[Read full review](https://www.g2.com/survey_responses/traffichaus-publishers-review-9808579)

### [Verizon Media SSP](https://www.g2.com/products/verizon-media-ssp/reviews)

Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Verizon Media SSP?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Verizon Media SSP?

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile  
16,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07dd026ace8dd4a16c2f3214b07a29f2f833c55ac741d2e698c4fc8f1633f755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F430650%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Are Recent G2 Reviews of Verizon Media SSP?

**["Verison media is very apt and useful platform to use."](https://www.g2.com/survey_responses/verizon-media-ssp-review-8477742)**

**Rating:** 5.0/5.0 stars

_— Sagar G._

[Read full review](https://www.g2.com/survey_responses/verizon-media-ssp-review-8477742)

**["My review for Verizon media ssp"](https://www.g2.com/survey_responses/verizon-media-ssp-review-8583252)**

**Rating:** 4.0/5.0 stars

_— Naeem B._

[Read full review](https://www.g2.com/survey_responses/verizon-media-ssp-review-8583252)

### [Viztrade](https://www.g2.com/products/viztrade/reviews)

Viztrade makes complex digital advertising simple. Our fully customisable, white label, self-serve advertising platform makes selling ad inventory easy. We work with media owners across the world to simplify the ad selling process. We automate the creation of ad orders in a media owners ad-server, we enable advertisers to build their own creative assets, we provide detailed analytics for each campaign and we reduce the amount of resources required for ad operations. Viztrade removes all the cumbersome tasks associated with creating digital campaigns so media owners can focus on building revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Viztrade?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Viztrade?

- **Seller:** [Viztrade](https://www.g2.com/sellers/viztrade)
- **Year Founded:** 2018
- **HQ Location:** Geelong, AU
- **Twitter:** @ViztradeSupport  
1 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ffb1edc17edc8b8d6859f5371ef58e7e54ba1ba5ecd68496c1d62225d00323ff&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviztrade%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Viztrade?

**["Brilliantly effective self serve advertising tool"](https://www.g2.com/survey_responses/viztrade-review-9051501)**

**Rating:** 5.0/5.0 stars

_— neil w._

[Read full review](https://www.g2.com/survey_responses/viztrade-review-9051501)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

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