# Best Publisher Ad Server Software - Page 4

## How Many Publisher Ad Server Software Products Does G2 Track?

**Total Products under this Category:** 130

### Category Stats (Aug 2026)

- **Average Rating:** 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ADvendio (+8.33%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

_Last updated: August 12, 2026_

## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Publisher Ad Server Software
 ![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-08-14T08%3A08%3A38Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3FhsCtaTracking%3D9e42cb12-ab03-4d8e-aa37-ae8cce8d3649%257C629ef3f3-f690-4e0d-a82a-3e93c51d46cb%26page%3D4&secure%5Btoken%5D=777b1efa58f5a099f3a7c93e79a1ea806238c480669a42177cd3886a04054613&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

### [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)

The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.

**Average Rating:** 4.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Adform Integrated Advertising Platform?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adform Integrated Advertising Platform?

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5713c729010898bcb4f4d4f9066d193ba31493ff7ce068ba92f14fbf2cdf7174&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadform&secure%5Burl_type%5D=linkedin_company_website)  
871 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Small, 45% Medium

#### What Are Recent G2 Reviews of Adform Integrated Advertising Platform?

**["Adform stands out as a beacon of excellence in the digital advertising landscape."](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)**

**Rating:** 5.0/5.0 stars

_— Zivile V._

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)

**["Aids in accomplishing marketing objectives"](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)**

**Rating:** 5.0/5.0 stars

_— Sunder I._

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)

#### What Are G2 Users Discussing About Adform Integrated Advertising Platform?

- [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment
- [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow)
- [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp)

### [Adserver.Online](https://www.g2.com/products/adserver-online/reviews)

SaaS ad server and ad manager. Comprehensive product for publishers, advertisers, agencies, and ad networks.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Adserver.Online?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adserver.Online?

- **Seller:** [Adserver.Online](https://www.g2.com/sellers/adserver-online)
- **Year Founded:** 2015
- **HQ Location:** Tallinn, EE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1c2e4d6da3e1bcb2ffb4d42e7fad9b2021657c970b053349f4af02fbb543de9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadserver-cloud%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Adserver.Online?

**["Adserver.Online:- Intuitive Interface, Robust Analytics, and Integration"](https://www.g2.com/survey_responses/adserver-online-review-8958035)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/adserver-online-review-8958035)

**["Adserver.Online: Empowering Digital Advertising with Precision and Ease"](https://www.g2.com/survey_responses/adserver-online-review-8883007)**

**Rating:** 4.5/5.0 stars

_— Perry R._

[Read full review](https://www.g2.com/survey_responses/adserver-online-review-8883007)

### [ADvendio](https://www.g2.com/products/advendio/reviews)

ADvendio is the industry-leading Revenue OS powered by Salesforce. Built on decades of deep expertise and proven operational logic, ADvendio provides the profit-focused rules and secure infrastructure that allow the world’s most sophisticated media companies to turn intelligence into revenue. As a Salesforce-native solution, ADvendio extends agentic reasoning into real-world execution, ensuring data sovereignty and enterprise precision for omnichannel management.

**Average Rating:** 3.3/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate ADvendio?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind ADvendio?

- **Seller:** [ADvendio](https://www.g2.com/sellers/advendio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=caa3ccc31d71051444725bdb5a62237d511660fdb64c7408635ad152409d9eb3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadvendio-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Do G2 Reviewers Say About ADvendio?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **accuracy of information** in ADvendio, enhancing customer management and reporting with confidence.
- Users love the **automated features** of ADvendio, streamlining media sales processes and enhancing customer management effortlessly.
- Users value the **responsive customer support** of ADvendio, enhancing their experience and ensuring smooth operations.
- Users value the **customizability** of ADvendio, enhancing their CRM experience tailored to their unique media sales processes.
- Users value the **ease of use** of ADvendio, facilitating efficient management of media sales processes and reporting.

##### Cons

- Users experience **integration issues** with Advendio, finding the setup time-consuming and data retrieval cumbersome.
- Users find the **learning curve steep** , especially for those balancing administration with other tasks in Advendio.
- Users find the **administration complex** and struggle to use Advendio's full potential amidst their main tasks.
- Users report **poor customer support** from Advendio, often leaving them frustrated and unable to resolve issues efficiently.
- Users find the **time-consuming nature** of Advendio's administration limits its effectiveness in managing ad bookings efficiently.

#### What Are Recent G2 Reviews of ADvendio?

**["Easy Inventory Management and Time-Saving Integrations with ADvendio"](https://www.g2.com/survey_responses/advendio-review-13218314)**

**Rating:** 4.0/5.0 stars

_— Verified User in Media Production_

[Read full review](https://www.g2.com/survey_responses/advendio-review-13218314)

#### What Are G2 Users Discussing About ADvendio?

- [What is ADvendio used for?](https://www.g2.com/discussions/what-is-advendio-used-for) - 1 comment

### [Bidmatic](https://www.g2.com/products/bidmatic/reviews)

Bidmatic is a US-based adtech company focused on helping publishers maximize ad monetization revenue. We provide advanced advertising technology, expert strategy, and hands-on support to boost advertising revenue and simplify operations. Our platform also uses AI to support content creation and improve overall performance, helping publishers grow smarter and faster. Today, more than 50,000 websites around the world rely on Bidmatic as their trusted monetization partner. Founded by a team of digital advertising and media experts, Bidmatic was created to address the inefficiencies, lack of transparency, and fragmented nature of the adtech ecosystem. Our mission is to simplify the monetization process and bring greater control, insight, and profitability to content owners around the world. We’re a remote-first, globally distributed company that brings together talented professionals in ad operations, engineering, analytics, and strategy. This diverse team structure allows us to stay nimble, innovative, and client-centric – always adapting to meet the unique needs of each publishing partner. Bidmatic.io works with clients across North America, Europe, and Asia, supporting a wide spectrum of digital businesses – from independent content creators to established media networks. We understand the pressures and opportunities of the modern media economy and strive to be more than a vendor – we aim to be a true strategic partner in growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Bidmatic?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bidmatic?

- **Seller:** [Bidmatic](https://www.g2.com/sellers/bidmatic)
- **Year Founded:** 2021
- **HQ Location:** Delaware, Delaware
- **Twitter:** @bidmatic  
3 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=34575f7dfde2dd68c2f97261d87e847258ab5200684e00bd4cb7a026ca90a740&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmatic-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 42% Medium

#### What Are Recent G2 Reviews of Bidmatic?

**["Comprehensive platform for monetizing my website traffic!"](https://www.g2.com/survey_responses/bidmatic-review-11083190)**

**Rating:** 5.0/5.0 stars

_— Tetiana K._

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11083190)

**["Easy to use and delivers results"](https://www.g2.com/survey_responses/bidmatic-review-11704720)**

**Rating:** 5.0/5.0 stars

_— Maria S._

[Read full review](https://www.g2.com/survey_responses/bidmatic-review-11704720)

### [C1Exchange](https://www.g2.com/products/c1exchange/reviews)

C1Exchange is a global full stack programmatic solution (SSP/DSP).

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate C1Exchange?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind C1Exchange?

- **Seller:** [C1X](https://www.g2.com/sellers/c1x)
- **Year Founded:** 2014
- **HQ Location:** San Jose, US
- **Twitter:** @C1exchange  
116 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f233d9435bc65e9930384f8e3945ad2ebc3b41fb077e6dad423525ad8703e41e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3831752&secure%5Burl_type%5D=linkedin_company_website)  
114 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of C1Exchange?

**["Best Customer Data Marketing Platform (CDMP) that I have ever used. Thanks for Everything"](https://www.g2.com/survey_responses/c1exchange-review-5146910)**

**Rating:** 5.0/5.0 stars

_— Verified User in Financial Services_

[Read full review](https://www.g2.com/survey_responses/c1exchange-review-5146910)

**["Premium Advertising Platform that Supports Customer Data Marketing"](https://www.g2.com/survey_responses/c1exchange-review-5419183)**

**Rating:** 4.5/5.0 stars

_— Dinesh T._

[Read full review](https://www.g2.com/survey_responses/c1exchange-review-5419183)

#### What Are G2 Users Discussing About C1Exchange?

- [What is C1Exchange used for?](https://www.g2.com/discussions/what-is-c1exchange-used-for)

### [DecenterAds SSP](https://www.g2.com/products/decenterads-ssp/reviews)

DecenterAds is a company that operates in programmatic advertising. We have our own Supply-Side Platform (SSP) for publishers (website owners and app developers) and own Demand-Side Platform (for direct advertisers, brands, businesses etc). We guarantee high quality demand and traffic by using trusted scanning tools. World famous brands, top-rated apps and info-sites are among our clients. We also support OpenRTB integrations.

**Average Rating:** 4.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate DecenterAds SSP?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind DecenterAds SSP?

- **Seller:** [DecenterAds](https://www.g2.com/sellers/decenterads)
- **Year Founded:** 2018
- **HQ Location:** Singapore, SG
- **Twitter:** @decenterads  
223 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e843a7c73faed5d5c2bcc9e29bd017295b80dba623f05382021d473d25c8f2dd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdecenterads%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of DecenterAds SSP?

**["Nice experinece in the world of WEB3"](https://www.g2.com/survey_responses/decenterads-ssp-review-6948545)**

**Rating:** 4.0/5.0 stars

_— Amol C._

[Read full review](https://www.g2.com/survey_responses/decenterads-ssp-review-6948545)

**["great blockchain advertising platform"](https://www.g2.com/survey_responses/decenterads-ssp-review-6985503)**

**Rating:** 4.0/5.0 stars

_— Abhijeet A._

[Read full review](https://www.g2.com/survey_responses/decenterads-ssp-review-6985503)

### [Distroscale](https://www.g2.com/products/distroscale/reviews)

DistroScale, through its video platform, works directly with publishers to create & deliver the most highly customized, highly viewable and engaging rich video experiences across all device platforms. The DistroScale DistroStream Private Video Marketplace connects top advertisers with direct, exclusive high-quality instream video inventory across thousands of premium publisher sites. DistroScale also operates DistroTV, an OTT/streaming service available across Roku, Amazon Fire TV, Apple TV, iOS, Android, Smart TVs and on the web at http://www.distro.tv. DistroTV, with over 50+ live/linear channels and growing plus thousands of Video on Demand (VOD) shows spanning genres such as Entertainment, Lifestyle, Sports, News, Documentaries and International content.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Distroscale?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Distroscale?

- **Seller:** [Distroscale](https://www.g2.com/sellers/distroscale)
- **Year Founded:** 2013
- **HQ Location:** San Bruno, US
- **Twitter:** @DistroScale  
171 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98c475d197ce1f4c722c398c918f37baecd9a09c96b1c95737d1e7c7802a95d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdistroscale-inc-%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Distroscale?

**["Ease to use application for content marketing."](https://www.g2.com/survey_responses/distroscale-review-5340029)**

**Rating:** 4.0/5.0 stars

_— Kunal O._

[Read full review](https://www.g2.com/survey_responses/distroscale-review-5340029)

**["Great Video-Distributing Application"](https://www.g2.com/survey_responses/distroscale-review-5354534)**

**Rating:** 4.0/5.0 stars

_— Verified User in E-Learning_

[Read full review](https://www.g2.com/survey_responses/distroscale-review-5354534)

#### What Are G2 Users Discussing About Distroscale?

- [What is Distroscale used for?](https://www.g2.com/discussions/what-is-distroscale-used-for)

### [NitroPay](https://www.g2.com/products/nitropay/reviews)

NitroPay is a managed data-driven platform for publishers. Boost your revenue with our industry leading ad technology.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate NitroPay?

- **Ease of Admin:** 7.5/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind NitroPay?

- **Seller:** [GG Software, LP](https://www.g2.com/sellers/gg-software-lp)
- **Year Founded:** 2010
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a628e54672cce47408dce0acc5abe14eb269efd0fc6fbfdb5ea9d14dbd7f123&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foverwolf.com&secure%5Burl_type%5D=linkedin_company_website)  
224 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of NitroPay?

**["Best Ad solution to earn"](https://www.g2.com/survey_responses/nitropay-review-8359316)**

**Rating:** 4.0/5.0 stars

_— Akhil S._

[Read full review](https://www.g2.com/survey_responses/nitropay-review-8359316)

**["Best tool to monetize you website or business"](https://www.g2.com/survey_responses/nitropay-review-9542666)**

**Rating:** 4.5/5.0 stars

_— Abhishek S._

[Read full review](https://www.g2.com/survey_responses/nitropay-review-9542666)

### [PubGalaxy](https://www.g2.com/products/pubgalaxy/reviews)

PubGalaxy is a 360° Ad Revenue Optimization Platform We help publishers in maximizing ad revenue and streamlining all their advertising operations under a single platform, designed by professionals with 20+ years of experience in both publishing and programmatic advertising.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate PubGalaxy?

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind PubGalaxy?

- **Seller:** [PubGalaxy](https://www.g2.com/sellers/pubgalaxy)
- **Year Founded:** 2013
- **HQ Location:** Varna, BG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a770d562073d38d3cd05d78215583b42e1858a0b331875df5634aa836b377a7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpubgalaxy%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of PubGalaxy?

**["Empowering publishers with effective advertising solutions"](https://www.g2.com/survey_responses/pubgalaxy-review-8925160)**

**Rating:** 4.0/5.0 stars

_— Pratik N._

[Read full review](https://www.g2.com/survey_responses/pubgalaxy-review-8925160)

**["Best Ad spot optimizer"](https://www.g2.com/survey_responses/pubgalaxy-review-8919058)**

**Rating:** 5.0/5.0 stars

_— Anjineyulu V._

[Read full review](https://www.g2.com/survey_responses/pubgalaxy-review-8919058)

### [Setupad](https://www.g2.com/products/setupad/reviews)

Setupad is a comprehensive monetization platform designed to help publishers maximize ad revenue with flexible solutions and industry expertise. As a Google Certified Publishing Partner (GCPP) and Prebid member, Setupad offers trusted, high-performance options for publishers of all types. The Self-Serve platform allows hands-on publishers to independently manage Prebid settings without IT support, while the Setupad Bidder can be added to existing ad stacks, integrating premium demand sources to boost competition and revenue. For those seeking a fully managed experience, Managed Prebid provides end-to-end optimization managed by Setupad’s expert team. With Setupad’s diverse offerings, publishers can scale their monetization strategies effectively and with confidence.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Setupad?

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Setupad?

- **Seller:** [Setupad](https://www.g2.com/sellers/setupad)
- **Year Founded:** 2015
- **HQ Location:** Riga, LV
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b02edee801f18184a743aea160a01b925576aff0d437f895fa8bb74edad1956&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsetupad%2F&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Setupad?

**["Excellent CPM and Fill Rates for My Websites"](https://www.g2.com/survey_responses/setupad-review-12828107)**

**Rating:** 4.5/5.0 stars

_— Vikash M._

[Read full review](https://www.g2.com/survey_responses/setupad-review-12828107)

**["Above & Beyond in all Aspects"](https://www.g2.com/survey_responses/setupad-review-8269546)**

**Rating:** 5.0/5.0 stars

_— Sahaj O._

[Read full review](https://www.g2.com/survey_responses/setupad-review-8269546)

### [SpringServe](https://www.g2.com/products/springserve/reviews)

SpringServe is an open video ad serving platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SpringServe?

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.2/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.9/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SpringServe?

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite  
36,314 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f89a08670be12f06b69fbb036c8cf62253545485af3ac17281a35b811b4394f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnite%2F&secure%5Burl_type%5D=linkedin_company_website)  
998 employees on LinkedIn®
- **Ownership:** NASDAQ: MGNI

#### Who Uses This Product?

- **Company Size:** 75% Small, 75% Medium

#### What Do G2 Reviewers Say About SpringServe?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **detailed analytics** of SpringServe, enhancing ad delivery accuracy and yield optimization with a clean UI.
- Users appreciate the **ease of use** of SpringServe, finding it user-friendly and straightforward to navigate.
- Users find SpringServe to be **intuitive and user-friendly** , making their experience seamless and enjoyable.
- Users appreciate the **clean UI** of SpringServe, which enhances ad delivery accuracy and yield optimization.

##### Cons

- Users find **limited options** in SpringServe compared to other adservers like TTD, impacting their overall experience.
- Users note the **steep learning curve** for newcomers, particularly those with CTV ad operation experience.

#### What Are Recent G2 Reviews of SpringServe?

**["Exceptionally User-Friendly Platform"](https://www.g2.com/survey_responses/springserve-review-12170983)**

**Rating:** 4.5/5.0 stars

_— Prasanna L._

[Read full review](https://www.g2.com/survey_responses/springserve-review-12170983)

**["Accurate Ad Delivery and Yield Optimisation with Clear Reporting"](https://www.g2.com/survey_responses/springserve-review-12306286)**

**Rating:** 4.0/5.0 stars

_— Aniket V._

[Read full review](https://www.g2.com/survey_responses/springserve-review-12306286)

### [VASTify](https://www.g2.com/products/vastify/reviews)

VASTify.io is a VAST Video Ad Server for Advertisers and Publishers. It handles decisioning, event tracking, transcoding, targeting, budget capping and real time reporting. A fully featured video ad server at an unbeatable price.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate VASTify?

- **Ease of Use:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind VASTify?

- **Seller:** [VASTify](https://www.g2.com/sellers/vastify)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of VASTify?

**["VASTify is a very friendly ad server"](https://www.g2.com/survey_responses/vastify-review-7828875)**

**Rating:** 5.0/5.0 stars

_— hob w._

[Read full review](https://www.g2.com/survey_responses/vastify-review-7828875)

**["Vastify is the best ad server"](https://www.g2.com/survey_responses/vastify-review-7703890)**

**Rating:** 5.0/5.0 stars

_— Frederick A._

[Read full review](https://www.g2.com/survey_responses/vastify-review-7703890)

### [Vibrant Media](https://www.g2.com/products/vibrant-media/reviews)

Vibrant Media, the leaders of contextual marketing, enables brands to deliver digital experiences that are relevant to what people care about in that very moment. Vibrant's products lead the industry with viewability and are delivered across devices, within safe, high-quality editorial - reaching over 450 Million monthly unique users Globally.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Vibrant Media?

- **Ease of Use:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Vibrant Media?

- **Seller:** [Vibrant Media](https://www.g2.com/sellers/vibrant-media)
- **Year Founded:** 2000
- **HQ Location:** New York, US
- **Twitter:** @VibrantMedia  
1,601 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=090f233c373282caf283ddf1326d140fb505546d13c985f730a86e415bc846b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvibrant-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
105 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Vibrant Media?

**["The Perfect Solution for Effective, Privacy-Conscious Advertising"](https://www.g2.com/survey_responses/vibrant-media-review-8215061)**

**Rating:** 4.0/5.0 stars

_— Biki R._

[Read full review](https://www.g2.com/survey_responses/vibrant-media-review-8215061)

### [Vistar Media](https://www.g2.com/products/vistar-media/reviews)

Vistar Media is the home of out-of-home – providing brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH. Vistar hosts the world’s most extensive digital out-of-home inventory globally, offering the scale, data and expertise that allow brands to capture a better kind of attention. With a full suite of platforms to choose from – demand-side platform, supply-side platform, ad server and Cortex CMS system – Vistar has built the world’s largest marketplace for OOH transactions. Headquartered in New York, Vistar has a presence in more than 20 countries, working with hundreds of brand marketers and media owner networks to power an OOH that’s both timeless and future-proof. DSP: Vistar’s DSP connects marketers to the largest network of ad space in DOOH. Built to power a programmatic DOOH ecosystem when Vistar first launched, today it’s used by marketers to plan campaigns that leverage hyper-contextual storytelling to capture a better kind of attention. SSP: Vistar’s SSP brings automation to physical ad space in order to make DOOH bidding and buying more efficient to marketers at scale. DOOH thrives on breadth and the ability to make a campaign part of the physical world; with Vistar, brands and organizations can focus on generating moments of serendipity and discovery that don’t just create a positive impression, but genuinely lead to action. Ad Server: The Vistar ad server integrates loop-based and programmatic campaigns so media owners choreography inventory with one smart management platform for OOH. The ad server is engineered for media owners who are looking for a single solution to automate manual tasks and increase inventory value, so more marketers can take advantage of the most human channel in advertising. Cortex: Cortex is designed as an intuitive CMS for the world of digital out-of-home. It’s a highly flexible tool for remote deployment, troubleshooting, performance alerts and app development. In an industry that is constantly innovating and improving, media owners need solutions engineered to help them provide new and seamless opportunities for marketers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Vistar Media?

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Vistar Media?

- **Seller:** [Vistar Media](https://www.g2.com/sellers/vistar-media)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b305b1fbdb4a9db1049fdd2fd1ff410d19e6dcf4b93c96c6af497a7d64c8047&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistar-media&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 59% Small, 24% Large

#### What Do G2 Reviewers Say About Vistar Media?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Vistar Media, making programmatic DOOH buying seamless and efficient.
- Users value the **advanced audience targeting** of Vistar Media, enhancing their ability to reach specific demographics effectively.
- Users commend Vistar Media's **exceptional customer support** , consistently providing solutions and assistance whenever needed.
- Users value the **extensive network and metrics** of Vistar Media, optimizing their advertising reach and effectiveness.
- Users value the **easy implementation** of Vistar Media, appreciating its user-friendly interface and supportive team.

##### Cons

- Users experience **lagging performance** with Vistar Media, facing issues like delayed data updates and an unclear UI.
- Users find the **layout issues** with Vistar Media's dashboard hinder intuitive use and performance, affecting overall satisfaction.
- Users find the **limited creativity options** of Vistar Media hinder effective ad customization and dynamic content creation.
- Users find **ad restrictions** challenging, especially when integrating dynamic content from outside companies into Vistar Media.
- Users feel there is **limited functionality** in managing creative weights, impacting the software's usability.

#### What Are Recent G2 Reviews of Vistar Media?

**["Smart and Data-Driven Ad Solutions from Vistar Media"](https://www.g2.com/survey_responses/vistar-media-review-11791280)**

**Rating:** 4.0/5.0 stars

_— Balaji H._

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11791280)

**["Great tool for any company beginning with OOH for their clients and want top class assistance"](https://www.g2.com/survey_responses/vistar-media-review-11796390)**

**Rating:** 4.0/5.0 stars

_— Verified User in Retail_

[Read full review](https://www.g2.com/survey_responses/vistar-media-review-11796390)

#### What Are G2 Users Discussing About Vistar Media?

- [What is Vistar Media used for?](https://www.g2.com/discussions/what-is-vistar-media-used-for)

### [YuktaOne Media ERP](https://www.g2.com/products/yuktaone-media-erp/reviews)

YuktaOne is the Media industry's first ERP to enable end-to-end automation of Ad and Revenue Operations across Display, Mobile, Video, OOH, OTT, CTV, and Social. Publishers, Brands, Ad Networks, SSP's and Agencies scale their digital business by automating unified reporting, billing, revenue reconciliation, campaign pacing, performance tracking, engagement, alerts, notifications, and more.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate YuktaOne Media ERP?

- **Ease of Admin:** 6.7/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.8/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

#### Who Is the Company Behind YuktaOne Media ERP?

- **Seller:** [YuktaMedia](https://www.g2.com/sellers/yuktamedia)
- **Year Founded:** 2016
- **HQ Location:** Pune, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca51344c499272ebe56a4a479cabe738a6e7eed20cf7de1b1d1b0e1cda73c6e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyuktamedia&secure%5Burl_type%5D=linkedin_company_website)  
60 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of YuktaOne Media ERP?

**["Efficient Media ERP Solution- YuktaOne Delivers Comprehensive Functionality"](https://www.g2.com/survey_responses/yuktaone-media-erp-review-8990097)**

**Rating:** 4.5/5.0 stars

_— Verified User in Real Estate_

[Read full review](https://www.g2.com/survey_responses/yuktaone-media-erp-review-8990097)

**["ERP for Martech"](https://www.g2.com/survey_responses/yuktaone-media-erp-review-8960960)**

**Rating:** 4.0/5.0 stars

_— Anuj B._

[Read full review](https://www.g2.com/survey_responses/yuktaone-media-erp-review-8960960)

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[Browse Publisher Ad Server Themes](/categories/publisher-ad-server/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated November 8, 2024

Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information

Show More