Star Rating
Languages Supported
Pricing Options
Features

Product Reviews reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Product Reviews Software for Small Businesses

    Products classified in the overall Product Reviews category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Product Reviews to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Product Reviews category.

    In addition to qualifying for inclusion in the Product Reviews Software category, to qualify for inclusion in the Small Business Product Reviews Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Product Reviews Software for Small Businesses

    • Reviews.io
    • Yotpo
    • Trustpilot
    • Shopper Approved
    • Sprinklr Modern Engagement
    • AiTrillion
    • Loox
    • Bazaarvoice
    • ResellerRatings
    • TurnTo

    Compare Small Business Product Reviews Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
    Sort By:
    Results: 13
    View Grid®
    Adv. Filters
    (86)4.8 out of 5
    Entry Level Price:$89 per month

    REVIEWS.io is a leading provider of review collection and eCommerce marketing solutions. Build your online reputation, encourage consumer loyalty, and connect your business model to market demands through genuine customer feedback. Our contract free price plans are fully customisable, and all come with industry leading innovations as standard: • Consumer trust and conversion – boost both with authentic, verified customer product or service reviews. • Automation – use customisable email template

    (122)4.3 out of 5
    Entry Level Price:Free Forever

    Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Googl

    (158)4.0 out of 5
    Entry Level Price:Free Per Month

    Trustpilot is a customer review management tool that helps you connect and build trust with customers and potential customers. Automate your review collection process, gather feedback, improve organic search results, increase CTR and conversions on paid search with Google Seller Ratings, and amplify your online presence with Trustpilot.

    (61)4.8 out of 5
    Entry Level Price:$199 per month

    Shopper Approved is the fastest growing customer rating and review service in the United States, though we serve clients world-wide. Our innovative solutions, great employees, and strategic partnerships with Google, Yahoo, and Bing have attributed to our success. For two years in a row now, Shopper Approved has made the Inc 500 list as of the fastest privately owned companies in America. The company placed #192 in 2016 and #368 for 2017. There's a reason why companies like 1800Contacts.com, B

    (697)4.0 out of 5
    Optimized for quick response

    Sprinklr (@Sprinklr) is the world’s first Unified Front Office for Modern Channels. We help brands execute marketing, advertising, research, care and engagement initiatives across all modern channels. This includes: 23 social channels, 11 messaging channels and hundreds of millions of forums, blogs, review sites, and news sites. Sprinklr’s AI-based platform, with a unified codebase, is deployed as a single global instance for each customer in order to drive collaboration and reduce silos across

    Experience Marketing Automation Powered With Actionable Artificial Intelligence - Get AiTrillion! AiTrillion is the first ever SaaS-based Artificial Intelligence enabled – all-in-one marketing platform for eCommerce sellers. It’s 8+ customer engagement channels integrated with analytics built for the eCommerce industry, we at AiTrillion specialize at connecting the dots between millions of customers across 175+ countries. Everything you are looking for is packed under one roof with its Integr

    (22)4.9 out of 5
    Entry Level Price:$10.00

    Loox is a marketing solution that allows Shopify merchants to collect tons of reviews with photos from happy customers in order to create elegant online stores that shoppers can trust. Loox’s automated process of collecting and showcasing product reviews is built to incentivize customers to include a photo with their review, empowering merchants with photo reviews of happy customers using the products they love. Photo reviews are the highest form of social proof and can be placed across the st

    (182)4.3 out of 5

    Each month in the Bazaarvoice Network, more than a billion consumers create, view, and share authentic user-generated content including reviews, questions and answers, and social photos across more than 6,200 global brand and retailer websites. From search and discovery to purchase and advocacy, Bazaarvoice’s solutions help brands and retailers reach in-market shoppers, personalize their experiences, and give them the confidence to buy. Founded in 2005, Bazaarvoice is headquartered in Austin, T

    (42)4.3 out of 5
    Optimized for quick response

    We bring shoppers and merchants together to improve the buying experience. ResellerRatings helps customers find, choose, and advocate for the products and brands they love while providing organizations with the tools to boost discovery, increase conversion, and build social proof. With ResellerRatings Reviews Suite, your brand reaches the world’s largest search engines and all your VoC data comes together to tell a unified customer story. ResellerRatings clients include more than 3,500 companie

    (71)4.8 out of 5
    Optimized for quick response

    TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together - Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments - TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Ha

    (96)4.2 out of 5
    Optimized for quick response

    We help build the brands shoppers trust by harnessing the authentic voice of the customer to improve both products and the customer experience. Customer Content Management Harness the power of customer-generated content across channels, to uncover actionable insights that drive brand advocacy and sales. Influencer Content Acceleration Turn every customer into an influencer and use social media to accelerate the creation and amplification of customer-generated content. The number 1 UGC-dedicat

    (16)4.1 out of 5

    Verified Reviews is a trusted third party that specializes in the collection, moderation and display of ratings and reviews from actual customers With offices in the US and Europe, this global company is present in more than 30 countries. Verified Reviews is official partner with Google, Yahoo and Bing and enables its clients to get seller ratings stars, allowing online customers to see which advertisers are highly rated. Features include: • SEO/SEM: Seller Rating Stars; PLA; Rich Snippets; Go

    (12)3.9 out of 5

    A tool for Amazon sellers to automate communication with their buyers. Proactively email buyers to ensure a smooth experience, ask for feedback, monitor negative reviews, and more.

    Select Grid® View
    Select Company Size
    G2 Grid® for Product Reviews
    Filter Grid®
    Filter Grid®
    Select Grid® View
    Select Company Size
    Check out the G2 Grid® for the top Product Reviews Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Bazaarvoice
    PowerReviews
    Sprinklr Modern Engagement
    Reviews.io
    Yotpo
    TurnTo
    Trustpilot
    Verified Reviews
    Shopper Approved
    Feedback
    ResellerRatings
    AiTrillion
    Loox
    Market Presence
    Satisfaction

    Learn More About Product Reviews Software

    What is Product Reviews Software?

    Companies use reviews software to create branded portals and embed them on their website to collect and manage reviews. Product reviews software helps companies gather feedback from customers and consumers through online portals. This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while product reviews software is usually used by a company to create its own reviews portal.

    Key Benefits of Product reviews Software

    • Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand
    • Encourage authenticity by allowing prospects and customers to learn about brand weaknesses
    • Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers
    • Increase sales by understanding overall brand image

    Why Use Product Reviews Software?

    Product reviews software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is to use reviews for better engagement with prospects and customers, and to adapt to market changes and consumer needs.

    Engagement — Companies use this type of software to engage reviewers to address their concerns and provide assistance when necessary. Engagement makes reviewers feel their opinion matters and can create relationships between consumers and brands.

    Improve products and services — Analyzing large amounts of reviews can generate valuable insights on the strengths and weaknesses of a product and service. Companies can use this type of information to improve their offering, which can improve the customer experience and boost customer loyalty.

    Who Uses Product Reviews Software?

    Reviewer feedback can be beneficial to multiple departments of a company, from sales and marketing to product development.

    Marketing — Marketers use product reviews software to capture reviews and use them for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences.

    Sales — Sales people use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial.

    Product management — Product managers analyse customer feedback to define or improve go-to-market strategies with the ultimate goal to increase sales and customer satisfaction.

    Kinds of Product Reviews Software

    Depending on how vendors deliver standard and advanced functionality for review management, product reviews software can be categorized in a variety of ways.

    Best of breed — Most product reviews software focus exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best of breed software has the benefit of providing all features as a single solution, at a reasonable price.

    Suites — Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers, or curated social media content. Other types of features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations.

    Point solutions — A multitude of integrations and tools focus on a subset of the capabilities included in product reviews software. These tools complement but cannot replace product reviews software.

    Product Reviews Software Features

    Collection — Reviews are usually collected through an online portal that can be embedded on the website of the company or its online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most product reviews software solutions allow users to post multiple reviews at the same time.

    Moderation — Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers can also be verified, as well as their eligibility for rewards. Also, any changes to existing reviews should go through a validation process.

    Management — Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. There are situations when administrators may need to manage reviews. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted.

    Showcase — The way reviews are displayed on the company’s website can impact the buyer’s experience and ultimately their buying decisions. Visual display elements such as photos, ratings, or badges can make reviews more attractive.

    Syndication — Syndication refers to the use of reviews to provide consumers an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and to analyze all reviews for each product to generate stats.

    Additional Product Reviews Features

    Brand management — Review data provides valuable details about the way a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since reviews cannot be removed or altered by companies because they don’t like them, brand managers need to engage and address issues as soon as possible.

    Omnichannel communications — Advanced product reviews software includes multiple options to communicate with reviewers, such as email, social media, or SMS. Also, anyone can share reviews on multiple channels, as well as comment and rate reviews.

    Potential Issues with Product Reviews Software

    Moderation — Review moderation involves important human and technical resources, which many companies cannot afford. While product reviews software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators.

    Integration — Product reviews software integrates with other types of software such as CRM, sales, and marketing automation. Since review data is essential to improve sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Standard integration and connectors or APIs are usually provided by product reviews vendors but aren’t always enough for complex integrations. Companies may need to invest in additional software, such as data integration software.

    Review relevance — Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and make sure reviews that are not pertinent don’t influence buyer behavior.

    Privacy — While product reviews software vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. A few examples include financial institutions, healthcare organizations, government agencies, and public sector agencies.

    Increased competition — As reviews become more popular, it will become difficult to find new reviewers or convince existing users to share new reviews. More brands will try to source reviews from the same people, and they will need to provide better incentives.

    Published: