### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Product Analytics Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Product Analytics Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Product Analytics Software Articles

[![G2 Launches New Attribute for Its Heatmap Tools Category](https://learn.g2.com/hubfs/Heatmap%20tools%20G2.jpg "G2 Launches New Attribute for Its Heatmap Tools Category")](https://www.g2.com/articles/g2-launches-new-attribute-for-heatmap-tools)

[
### G2 Launches New Attribute for Its Heatmap Tools Category
](https://www.g2.com/articles/g2-launches-new-attribute-for-heatmap-tools)
In this growing competitive digital world, where companies compete for user attention and time, tracking website traffic is essential for businesses to collect the necessary data to understand how visitors interact with their websites. Capturing how potential customers navigate a website has been an integral part of heatmap tools. These tools are important for usability testing to optimize websites and engage visitors.

[
 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

](https://learn.g2.com/author/alanna-iwuh)

by Alanna&nbsp;Iwuh

## Product Analytics Software Glossary Terms

[![User Segmentation](https://learn.g2.com/hubfs/User%20segmentation.png "User Segmentation")](https://www.g2.com/glossary/user-segmentation-definition)

[User Segmentation](https://www.g2.com/glossary/user-segmentation-definition)

User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.

by Victoria Blackwell

[![Product Critique](https://learn.g2.com/hubfs/G2CM_GI669_Glossary_Article_Images_%5Bproduct_critique%5D_V1b.png "Product Critique")](https://www.g2.com/glossary/product-critique-definition)

[Product Critique](https://www.g2.com/glossary/product-critique-definition)

A product critique is a detailed evaluation of a product’s usability and design. Learn what’s involved, why to conduct one, and the best practices.

by Kelly Fiorini

[![Click-through Rate](https://learn.g2.com/hubfs/G2CM_GI571_Glossary_Article_Images_%5BClick_Through_Rate%5D_V1b.png "Click-through Rate")](https://www.g2.com/glossary/click-through-rate-definition)

[Click-through Rate](https://www.g2.com/glossary/click-through-rate-definition)

Click-through rate measures the percentage of users who see a call to action button and click on it. Learn how you can improve a site's click-through rate.

by Holly Landis

[![In-app Notifications](https://learn.g2.com/hubfs/G2CM_GI123_Glossary_Article_Images-%5BIn-app_Notifications%5D_V1a.png "In-app Notifications")](https://www.g2.com/glossary/in-app-notifications-definition)

[In-app Notifications](https://www.g2.com/glossary/in-app-notifications-definition)

In-app notifications are messages that pop up when opening an application. They increase app usage, retention, and lifetime value. Discover how.

by Sagar Joshi

## Product Analytics Software Discussions

0

Question on: LogRocket
[What is the best software for recording and replaying user sessions on desktop and mobile?](/discussions/what-is-the-best-software-for-recording-and-replaying-user-sessions-on-desktop-and-mobile)

What is the best software for recording and replaying user sessions on desktop and mobile?

LogRocket is a top option for product and engineering teams looking to record and replay user sessions on desktop and mobile. LogRocket’s AI-first session replay and product analytics platform was ranked #1 by G2 for Session Replay across enterprise, mid-market, and small-business categories in 2026. LogRocket’s session replay allows you to: watch every user session with a pixel-perfect replay, understand how users engage with your website and apps, and apture every user event and activity automatically. You can learn more at: https://logrocket.com/products/session-replay 

Answered: Matthew MacCormack on March 16, 2026

[Your answer](/discussions/what-is-the-best-software-for-recording-and-replaying-user-sessions-on-desktop-and-mobile/comments/new?remote=true)

0

Question on: mParticle by Rokt
[May you have created some tutorials for beginners?](/discussions/45060-may-you-have-created-some-tutorials-for-beginners)

When I started using indicative, I needed a lot of help to understand all the features, I didn't find many tutorials, like explanatory videos in a more lay language. it would be really cool if you did them.

Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of our website (https://www.indicative.com/), as well as by visiting our support documentation (https://support.indicative.com/hc/en-us) that goes into great detail about each tool and feature we have to offer. If there was something else you were looking for or have ideas around new content you'd like to see - please do not hesitate to let us know by accessing the chat feature at the bottom-right of our website. Hope that helps!

Answered: Tara McQuaide on March 10, 2021

[Your answer](/discussions/45060-may-you-have-created-some-tutorials-for-beginners/comments/new?remote=true)

0

Question on: Keen.io
[Skeezy billing practices?](/discussions/27254-skeezy-billing-practices)

I was testing out Keen on a hobby project a couple of years ago and it was pretty neat. Easy to get up and running with nice charts and metrics. Fast-forward a few years, and Keen decides to change their billing to a usage tier based system. I got the mail about it. I checked my usage and I was quite a bit under the 50,000 free events per month, so no sweat. Then I start receiving $150/mo bills from them for my measly 2500 events monthly. Being busy I didn't catch this right away, and now have been charged 3 months at this rate. Once I caught the issue, I wrote to them, expecting to get an easy refund for mistaken charges, but no. They basically pulled a "well in our TOS it says..." on me, claiming that I had been notified by email about the pricing change. I had been notified, but nothing lead me to believe I would start receiving $150/mo bills from them. Now I'm a week into this pain in the ass, and no progress on getting a refund. Is my few hundred dollars really that important to you Keen? Seems like a pretty poor way to build a business if you ask me.

I had a similar experience, unfortunately. I ultimately never got a refund but was given a window to migrate my data off and cancel my account without incurring additional fees after I made it clear there was no path forward for me to continue using their service. In my opinion, their pricing model has always been a part of their service, but in their opinion, the service is the software itself irrespective of pricing... hence the TOS back and forth. I ultimately felt the resolution I got was as good as I could expect, but it was a very frustrating experience, especially because of the way communications were handled around those various pricing schemes with "implicit acceptance" of hundreds of dollars a month in new fees. That's ... not a great look.

Answered: Ryan Szrama on June 16, 2020

[Your answer](/discussions/27254-skeezy-billing-practices/comments/new?remote=true)

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## Product Analytics Software Reports

Mid-Market Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Product Analytics

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Product Analytics

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Grid® Report for Product Analytics

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Product Analytics

Spring 2026

G2 Report: Momentum Grid® Report