# Best Proactive Customer Retention Platforms - Page 2

  *By [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)*

   Proactive customer retention software detects the risk indicators that lead to customer churn and escalation. Churn occurs when customers haven’t received quality support in their customer service experience, such as when their concerns have a slow resolution or are ignored. To proactively address concerns before escalation, this type of software uses natural language processing (NLP), natural language understanding (NLU), or natural language generation (NLG) technologies to recognize sentiments and content that indicate customer dissatisfaction. The dissatisfaction is quantified into a health score to indicate case urgency and severity. The company can administer immediate triage by routing the case to a qualified agent. Proactive customer service is the best defense against attrition.

These products are used by customer service and customer success teams to optimize response time and reduce the likelihood of customer churn. Reducing customer churn is one of the most cost-efficient ways for companies to accelerate growth. Proactive customer retention software will often integrate with [contact center quality assurance software](https://www.g2.com/categories/contact-center-quality-assurance), [customer success software](https://www.g2.com/categories/customer-success), [CRM software](https://www.g2.com/categories/crm), and [help desk software](https://www.g2.com/categories/help-desk).

To qualify for inclusion in the Proactive Customer Retention category, a product must:

- Use artificial intelligence to identify customer sentiment and topic trends
- Assist with intelligent, automated case assignment and routing
- Predict case escalations and customer churn risks
- Provide capabilities to analyze retention history, revenue impact, escalation history, or health scores
- Integrate with help desk software





## Category Overview

**Total Products under this Category:** 52


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 4,000+ Authentic Reviews
- 52+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Proactive Customer Retention Software At A Glance

- **Leader:** [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)
- **Highest Performer:** [Customerscore.io](https://www.g2.com/products/customerscore-io/reviews)
- **Easiest to Use:** [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)
- **Top Trending:** [Customerscore.io](https://www.g2.com/products/customerscore-io/reviews)
- **Best Free Software:** [Customerscore.io](https://www.g2.com/products/customerscore-io/reviews)


---

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---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Churned](https://www.g2.com/products/churned/reviews)
  Churned is an AI-powered Predictive Retention Platform dedicated to helping subscription-based businesses stay ahead of churn. Founded by a seasoned data science professor and backed by a team of over ten expert data scientists, our company operates globally to deliver cutting-edge solutions. We combine bold thinking with a commitment to accountability, ensuring our clients always have a reliable partner in their fight against churn. Our platform unifies customer data from multiple sources, leveraging advanced machine learning to predict churn risks, prescribe next-best actions, and automate personalized engagements. With features like Intelligent Segmentation, Omnichannel Engagement, and real-time reporting, Churned empowers teams to proactively retain, reactivate, and upsell customers—at scale. By replacing guesswork with data-driven insights, Churned enables customer success and marketing teams to grow revenue while reducing costs. Our solution identifies precisely when to intervene, how to engage, and which strategies drive long-term loyalty. The result? Maximized retention, happier customers, and measurable business impact.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Admin:** 6.7/10 (Category avg: 8.9/10)
- **Retention:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Use:** 9.2/10 (Category avg: 9.0/10)
- **Customer Profiles:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Churned](https://www.g2.com/sellers/churned)
- **Year Founded:** 2019
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/churned (33 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 2. [Churn Solution](https://www.g2.com/products/churn-solution/reviews)
  Churn Solution prepares your business for every possible customer outcome. Start retaining customers in a matter of days and watch your revenue spike. To start managing and decreasing churn, connecting your networks, customize cancellation flows, analyze the data and review customer experiences for optimization.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Retention:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)
- **Customer Profiles:** 6.7/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Churn Solution](https://www.g2.com/sellers/churn-solution)
- **Year Founded:** 2021
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/churn-solution (4 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 3. [Clutch](https://www.g2.com/products/clutch/reviews)
  Clutch is an AI-powered customer retention and behavior optimization platform for B2C brands. We help retailers, grocers, thrift organizations, and restaurants increase visit frequency, basket size, and lifetime value, by turning customer data into real-time, revenue-driving action. Unlike traditional loyalty software, Clutch unifies: -Customer Data Platform (CDP) -Loyalty & incentive management -Offer & promotion execution -Marketing orchestration -Stored value (gift cards & credits) Into a single decisioning engine that identifies high-value behaviors and automatically motivates customers to repeat them. Clutch enables brands to: -Increase repeat visits and retention -Drive measurable incremental revenue -Reduce discount waste through targeted incentives -Automate personalized campaigns across email, SMS, wallet, and POS -Operate loyalty across ecommerce and physical locations Our platform supports structured and points-based programs, incentive-led growth models, gamified campaigns, and stored value strategies — all powered by real-time segmentation and predictive targeting. From franchise networks to enterprise retail, Clutch helps brands generate more profitable behavior from the customers they already have.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 19

**User Satisfaction Scores:**

- **Ease of Admin:** 8.5/10 (Category avg: 8.9/10)
- **Ease of Use:** 8.5/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Clutch](https://www.g2.com/sellers/clutch)
- **Year Founded:** 2012
- **HQ Location:** Ambler, PA
- **Twitter:** @ClutchSuccess (986 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2837209/ (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 37% Mid-Market, 37% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Easy Use (1 reviews)
- Experience (1 reviews)
- User Interface (1 reviews)

**Cons:**

- Limited Innovation (1 reviews)
- Poor Notifications (1 reviews)

### 4. [Cust](https://www.g2.com/products/cust/reviews)
  We give you a platform to scale high-touch customer success to smaller customers: 1. AI-agent that gets to know your long-tail customers. 2. Turn these insights into a personalized success plan. 3. Influences their decisions across the customer journey.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4

**User Satisfaction Scores:**

- **Retention:** 9.2/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)
- **Customer Profiles:** 9.2/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Cust](https://www.g2.com/sellers/cust)
- **Year Founded:** 2023
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/custco (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Features (2 reviews)
- AI Integration (1 reviews)
- Automation (1 reviews)
- Business Growth (1 reviews)
- Conversations Management (1 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Steep Learning Curve (2 reviews)
- Automation Issues (1 reviews)
- Expensive (1 reviews)
- Poor Understanding (1 reviews)

### 5. [GoSky | AI-Powered Customer Success Platform](https://www.g2.com/products/gosky-ai-powered-customer-success-platform/reviews)
  GoSky is an AI-powered customer success platform designed for contextual data analysis, aimed at aiding B2B SaaS in proactively preventing churn rather than merely observing it.


  **Average Rating:** 3.3/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Retention:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)
- **Customer Profiles:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [GoSky](https://www.g2.com/sellers/gosky)
- **LinkedIn® Page:** https://www.linkedin.com/company/getgosky/about/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


### 6. [IrisAgent](https://www.g2.com/products/irisagent/reviews)
  IrisAgent is an AI-powered customer support platform that automates 50%+ of support tickets with zero hallucinations. Unlike generic AI chatbots, IrisAgent validates every response against your knowledge base, achieving 95%+ verified accuracy across chat, email, and voice channels. Deploy in 24 hours with no custom development. IrisAgent connects to Zendesk, Salesforce, Intercom, Freshworks, and Jira to auto-resolve tickets, auto-tag and route requests, and give agents real-time recommended resolutions from your KB and past tickets. Trusted by Dropbox, Zuora, and InvoiceCloud to handle 1M+ tickets monthly. SOC 2 Type II certified, GDPR and HIPAA compliant. Key capabilities: - Hallucination Removal Engine — every AI answer is grounded in your data - Smart Operating Procedures — write workflows in plain English, no code - Workflow Automation — process refunds, resets, and routine tasks automatically - Auto-tagging & Routing — instant categorization and queue assignment - Omnichannel AI — unified automation across chat, email, and voice - Sentiment Analysis — real-time monitoring with escalation alerts


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.9/10)
- **Retention:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.0/10)
- **Customer Profiles:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [IrisAgent](https://www.g2.com/sellers/irisagent)
- **Year Founded:** 2020
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** http://www.linkedin.com/company/irisagent1 (11 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 7. [Reef.ai](https://www.g2.com/products/reef-ai/reviews)
  Reef.ai is an AI-powered customer data, scoring, and recommendation platform. We transform customer data into NRR with AI-led customer scores optimized for specific revenue outcomes. Reef puts the power of machine learning in the hands of go-to-market & ops teams to retain and grow customers with fewer resources. Customer scoring isn’t about health, it’s about driving revenue outcomes. General health scores are a black box: inaccurate, hard to action, and lacking the data history to be effective. Outcome-based scores optimized for revenue outcomes like churn, downgrade, cross-sell, or upsell with renewal are clearly actionable and their impact on revenue can be measured. - Data Connectivity: Reef seamlessly connects your customer data and builds history to optimize your data for scoring - Advanced ML Scoring: Reef applies proven ML scoring models optimized for the revenue outcome you want to improve - Notifications & Playbooks: Reef delivers precise recommendations to your teams to engage the right customer at the right time - Track Follow Through: Reef tracks the actions your team takes (or not) as a result of the notifications - ROI Reporting: Reef calculates playbook ROI so you know the impact of actions on your outcome metrics


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [reef.ai](https://www.g2.com/sellers/reef-ai)
- **Year Founded:** 2021
- **HQ Location:** Honolulu, US
- **LinkedIn® Page:** https://linkedin.com/company/72310025 (29 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


#### Pros & Cons

**Pros:**

- Comprehensive Information (2 reviews)
- Customer Support (2 reviews)
- Results (2 reviews)
- AI Integration (1 reviews)
- AI Technology (1 reviews)


### 8. [RetentionEngine](https://www.g2.com/products/retentionengine/reviews)
  RetentionEngine (powered by Bellwethr) is a dynamic cancellation experience for when your customers request to cancel their account or subscription. The only AI-powered retention tool, RetentionEngine prevents up to 41% of customer cancel requests. Here's how it works: 1. Exit survey: you figure out what’s motivating your customers to cancel. Learning from your unhappy customers. 2. Cancel Resolution: Our algorithm predicts the offer or resolution most likely to retain that customer. 3. Pause Options: If the customer, they'll be given the option to pause their account. 4. Cancel Confirmation: One final attempt to retain the customer


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Bellwethr](https://www.g2.com/sellers/bellwethr)
- **Year Founded:** 2017
- **HQ Location:** Kansas City, US
- **Twitter:** @GetRetention (53 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/retentionengine/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 9. [Solitics](https://www.g2.com/products/solitics/reviews)
  Solitics is an AI-powered customer engagement platform that helps iGaming, fintech, trading, and banking brands deliver hyper-personalised journeys in real time. The platform connects all your data sources and responds to every customer interaction in 1.8 seconds or less across email, SMS, push, in-app, and WhatsApp. With Visitor Activation, Customer Retention, Targeted Gamification, and Performance Analytics built in, Solitics gives marketers full control of the customer lifecycle. Integration is fast—go live in just 45 days—and the no-code interface lets teams create automated, personal experiences without relying on developers. Trusted by hundreds of global brands, Solitics helps you increase conversion, boost retention, and grow LTV by turning raw data into measurable, real-time engagement.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 29

**User Satisfaction Scores:**

- **Ease of Admin:** 8.5/10 (Category avg: 8.9/10)
- **Retention:** 1.7/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.4/10 (Category avg: 9.0/10)
- **Customer Profiles:** 8.3/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Solitics](https://www.g2.com/sellers/solitics)
- **Company Website:** https://www.solitics.com
- **Year Founded:** 2013
- **HQ Location:** Tel Aviv
- **Twitter:** @solitics (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/solitics/ (37 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Financial Services, Gambling & Casinos
  - **Company Size:** 66% Mid-Market, 31% Small-Business


#### Pros & Cons

**Pros:**

- Customer Engagement (4 reviews)
- Data Segmentation (3 reviews)
- Journey Creation (3 reviews)
- Personalization (3 reviews)
- Personalization Services (3 reviews)

**Cons:**

- Learning Curve (4 reviews)
- Complex Reporting (1 reviews)
- High Complexity (1 reviews)
- Insufficient Guidance (1 reviews)
- Integration Issues (1 reviews)

### 10. [Ackee](https://www.g2.com/products/ackee/reviews)
  Ackee is a customer success platform for SaaS companies, helping teams to boost retention, drive adoption and power great experiences.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [Ackee Digital Enterprises](https://www.g2.com/sellers/ackee-digital-enterprises)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/10935524 (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Dashboards (1 reviews)
- Design Aesthetics (1 reviews)
- Ease of Use (1 reviews)
- Engagement Improvement (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Steep Learning Curve (1 reviews)

### 11. [ChurnGuard](https://www.g2.com/products/churnguard/reviews)
  A frustration is shared among SaaS founders: "We only find out a customer is churning when they cancel." By then, it's already too late. Most retention tools tell you what happened. ChurnGuard tells you before it happens. ChurnGuard detects the early warning signals of churn (usage drops, engagement patterns, behavioral shifts) and trigger the right action at the right moment. Before your customer even thinks about leaving. The problem ChurnGuard is solving is real: acquiring a new customer costs 5-7x more than keeping an existing one. Yet most SaaS teams still spend 80% of their growth budget on acquisition, with almost nothing on retention. ChurnGuard flips that equation. Here's how it works: → Connect your product data → ChurnGuard identifies at-risk customers in real time → Adapted retention gesture suggested: personalized emails, CS alerts, targeted offers → You save customers before they churn, not after ChurnGuard is for SaaS founders and Customer Success teams who are tired of fighting fires and want to get ahead of churn for good.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Retention:** 10.0/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)
- **Customer Profiles:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [ChurnGuard](https://www.g2.com/sellers/churnguard)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/churnguard-fr/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 12. [CQI](https://www.g2.com/products/cqi/reviews)
  CQI: The AI Customer Experience Platform for Predictive Prevention CQI is the only AI-powered customer experience platform that helps companies move from reactive damage control to proactive prevention at scale. Instead of waiting for complaints, CQI anticipates, verifies, and resolves customer friction the moment it appears — across the entire customer base. Prevent Friction Before It Becomes a Complaint CQI detects patterns and root causes early, preventing customer issues from spreading. By mapping interactions in real time, it ensures emerging frictions are fixed for all customers — not just case by case. Detect the Gap CQI’s AI‑Verified CX system finds the gap between company promises and customer reality. It automatically surfaces broken commitments, process breaks, and misalignments before they lead to churn or operational waste. Verify and Prioritize What Matters Most Combining advanced AI models, proven use cases, and deep CX expertise, CQI verifies which frictions have the largest impact on customer retention, repeat contacts, and OPEX - so your teams focus on fixes that truly move the needle. Fix at Scale CQI triggers intelligent actions and system‑wide corrections before the next customer feels the same pain. The result: consistent experiences, lower churn, and a continuously improving customer journey powered by verified AI insight.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [CQI](https://www.g2.com/sellers/cqi)
- **Year Founded:** 2022
- **HQ Location:** Madrid, ES
- **LinkedIn® Page:** https://www.linkedin.com/company/cqi-sense/ (17 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


### 13. [CustomerSure](https://www.g2.com/products/customersure/reviews)
  CustomerSure, a UK-based leader in customer feedback, has empowered businesses for over 14 years with our award-winning platform. We simplify collecting Voice of the Customer (VoC) data via web, SMS, email, and IVR. Our partnership approach sets us apart. We work closely with you to understand your unique needs and deliver expert support. This collaboration, combined with our software, helps you quickly identify satisfaction drivers, address issues in real-time, and boost retention and satisfaction. Our platform features feedback segmentation and customer trait targeting, supporting both new and existing VoC programmes with clear return on investment and minimal complexity. CustomerSure offers transparent pricing, no lock-in periods, and a risk-free pilot, making it easy to see the impact of improved customer satisfaction on business results. Join the many CX teams who’ve upgraded from basic tools and experience effortless customer happiness.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 6

**User Satisfaction Scores:**

- **Ease of Admin:** 8.3/10 (Category avg: 8.9/10)
- **Retention:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Use:** 7.8/10 (Category avg: 9.0/10)
- **Customer Profiles:** 8.3/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [CustomerSure](https://www.g2.com/sellers/customersure)
- **Year Founded:** 2010
- **HQ Location:** Newcastle upon Tyne, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/customersure/ (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (1 reviews)
- Customization (1 reviews)
- Engagement (1 reviews)
- Engagement Improvement (1 reviews)
- Flexibility (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Improvement Needed (1 reviews)
- Not Intuitive (1 reviews)

### 14. [QueSee AI](https://www.g2.com/products/quesee-ai/reviews)
  QueSee AI is the #1 AI platform for telecom call centers, built by industry veterans with over 25 years of telecom operations experience. Our telecom-specific AI analyzes 100% of customer calls to predict churn, automate support, and deliver actionable insights that reduce customer loss and improve operational efficiency. Founded by operators who've scaled ISPs from startups to 100,000+ subscribers, QueSee solves the real pain points telecom leaders face daily. Our team has lived through the challenges of maintaining quality at scale, implementing systems across dozens of integrations, and managing everything from billing to network infrastructure. QueSee instantly identifies at-risk customers, automates routine support tasks, and provides clear action plans to prevent churn. Unlike generic AI solutions built by outsiders, QueSee is purpose-built by telecom operators for telecom operators, delivering higher accuracy in churn prediction and deep understanding of industry-specific customer behaviors. QueSee comes with the industry's most comprehensive telecom AI capabilities, enabling teams to monitor, predict, automate, and optimize in a single no-code platform designed by practitioners who understand real telecom operations: - Monitor: Real-time visibility into 100% of customer interactions with sentiment analysis and quality scoring - Predict: Advanced churn prediction with risk scoring and clear identification of at-risk customers - Automate: AI agents handle Layer 1 support while intelligent routing optimizes agent workload - Optimize: Performance analytics, competitor intelligence, and sales opportunity identification QueSee is powered by the proprietary "Telecom AI Engine", an AI architecture specifically engineered for telecommunications and ISP operations by leaders who've run large-scale telecom companies. Every layer is optimized for telecom terminology, customer journey understanding, and industry-specific insights – so QueSee can prevent more churn and resolve more support cases than generic AI solutions. Works with any VoIP system – including VoIP.ms, Atheral, 3CX, Asterisk, and more. Built by operators who've implemented countless integrations and turnarounds, the platform seamlessly integrates with existing call center infrastructure to deliver practical innovation that genuinely changes how ISPs manage quality and scale support.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Retention:** 8.3/10 (Category avg: 8.8/10)
- **Ease of Use:** 8.3/10 (Category avg: 9.0/10)
- **Customer Profiles:** 6.7/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [QueSee](https://www.g2.com/sellers/quesee)
- **Year Founded:** 2024
- **HQ Location:** Dover, US
- **LinkedIn® Page:** https://www.linkedin.com/company/quesee-ai (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 15. [StepFunction](https://www.g2.com/products/stepfunction/reviews)
  StepFunction is an AI-driven revenue intelligence platform designed to help SaaS companies enhance and stabilize their subscription revenues by providing real-time, data-driven insights into customer behavior and intent. By analyzing extensive customer data, including product usage, support interactions, and feedback, StepFunction enables businesses to proactively identify upsell opportunities, predict at-risk customers, and recommend precise actions for customer success teams. This approach empowers companies to improve customer retention, reduce churn, and drive revenue growth through targeted strategies. Key Features and Functionality: - Customer Intent Analysis: Utilizes AI to interpret customer behavior signals, uncovering hidden patterns and trends that inform strategic decisions. - Proactive Churn Prediction: Monitors engagement metrics and communications to detect early signs of customer dissatisfaction, allowing for timely interventions to improve retention rates. - Upsell and Cross-Sell Recommendations: Analyzes purchasing patterns to deliver personalized product offerings, increasing customer lifetime value and driving additional revenue. - Lead Qualification and Scoring: Evaluates and scores leads to prioritize prospects with the highest conversion potential, streamlining the sales process. - Accurate Revenue Forecasting: Provides precise revenue forecasts by analyzing historical data and market variables, enabling better budgeting and strategic planning. Primary Value and Solutions Provided: StepFunction addresses the challenge of managing and interpreting vast amounts of customer data by offering an AI-powered solution that transforms raw data into actionable insights. By integrating seamlessly with existing data warehouses and employing generative AI for data processing, StepFunction ensures businesses can make informed decisions without the complexity of traditional data analysis methods. This leads to improved customer satisfaction, optimized resource allocation, and a competitive edge in the SaaS market.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Ease of Admin:** 10.0/10 (Category avg: 8.9/10)
- **Ease of Use:** 10.0/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [StepFunction](https://www.g2.com/sellers/stepfunction)
- **Year Founded:** 2019
- **HQ Location:** Palo Alto, US
- **LinkedIn® Page:** http://www.linkedin.com/company/stepfunctionai (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


#### Pros & Cons


**Cons:**

- Slow Performance (1 reviews)

### 16. [CSX](https://www.g2.com/products/csx/reviews)
  We're an AI-powered platform: Save time, focus on customer success, and reap the benefits.




**Seller Details:**

- **Seller:** [CSX Ltd](https://www.g2.com/sellers/csx-ltd)
- **Year Founded:** 2023
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/csxltd (3 employees on LinkedIn®)



### 17. [Flidget](https://www.g2.com/products/flidget/reviews)
  Flidget helps SaaS founders find out exactly why users cancel in real time. When a user clicks cancel, a small chat appears instantly and asks why. They reply in text or voice, and the real reason lands in your dashboard immediately. Flidget also runs drift detection in the background, labelling every user as Healthy, Risky, or Drifting based on actual usage so you can intervene before they ever reach the cancel button.




**Seller Details:**

- **Seller:** [Corekit Services](https://www.g2.com/sellers/corekit-services)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (2 employees on LinkedIn®)



### 18. [GoCSM](https://www.g2.com/products/gocsm/reviews)
  GoCSM is a customer success platform designed specifically for SaaS agencies using HighLevel. It helps teams reduce churn, track account health, and improve customer engagement across every stage of the lifecycle. GoCSM provides visibility across three layers: Agency, Sub-account, and User level. You can monitor logins, product usage, feedback scores, subscription status, and behavior patterns — all in one place. Key features include: Health Scores: Categorize accounts as Thriving, Healthy, Steady, or At Risk based on logins, usage, plan type, and sentiment. Product Adoption Reports: See which tools your customers use most (and least), and track time spent across features. Login Tracking: Know which users are active and who has dropped off. Feedback Collection: Run NPS surveys and monitor trends over time. Subscription Monitoring: Connect Stripe to track renewals, payment failures, and plan status. Automation Triggers: Get notified or take action when users go inactive, a renewal is coming up, or usage drops. GoCSM is built to integrate deeply with HighLevel, giving agencies a reliable system to manage customer health, identify churn risks early, and retain more accounts — without adding more manual work. It’s used by SaaS agencies, CSM teams, and operations managers who want smarter insights, less guesswork, and a scalable success framework.




**Seller Details:**

- **Seller:** [GoCSM](https://www.g2.com/sellers/gocsm)
- **LinkedIn® Page:** https://www.linkedin.com/company/gocsm/



### 19. [Growth AI](https://www.g2.com/products/growth-ai/reviews)
  A predictive AI for B2B Software GTM teams that uses billions of telemetry events and tens of thousands of customer engagement events to predict growth, churn, and contraction up to 12 months in advance with 90% accuracy. Growth AI distinguishes between high growth, moderate growth, contraction, and churn to predict aggregate ARR and account-level ARR up to 12 months in advance with only 2–4% variance. Predictions contain customer-specific “signals” across product usage, customer behavior, GTM engagement, and support trends to empower our Sales, CS and Services Agents to create prescriptive treatment strategies to proactively manage predicted contraction / churn risks and expansion opportunities. Growth AI also provides macro-level insights on the top indicators of churn and growth for a software company’s customer base Growth AI allows you to pinpoint risk or opportunity across regions, territories, or industries to proactively guide resources and strategy across every customer account. Unlock full account context by understanding history, usage and other qualitative data to drive smarter customer engagement.




**Seller Details:**

- **Seller:** [QuadSci](https://www.g2.com/sellers/quadsci)
- **HQ Location:** New York
- **LinkedIn® Page:** https://www.linkedin.com/company/quadsci-ai/ (1 employees on LinkedIn®)



### 20. [Hyperengage](https://www.g2.com/products/hyperengage/reviews)
  Hyperengage is the AI-powered GTM assistant that equips Customer Success and Account Management teams with the insights and automation needed to drive retention, expansion, and revenue growth. By eliminating manual busywork, surfacing actionable intelligence, and providing real-time customer data, it enables teams to proactively engage customers, mitigate churn risks, and capitalize on upsell opportunities—all while focusing on high-impact relationships. Automated Customer Engagement – Detects churn risks, triggers proactive outreach, and personalizes messaging. AI-Driven Task & Workflow Automation – Prioritizes daily tasks, auto-logs interactions, and ensures follow-ups happen on time. Predictive Insights & Revenue Growth – Surfaces upsell/cross-sell opportunities and recommends strategic actions. 360° Customer Visibility – Unifies CRM data, emails, product usage, and meeting notes into a single, actionable view




**Seller Details:**

- **Seller:** [Hyperengage](https://www.g2.com/sellers/hyperengage)
- **Year Founded:** 2023
- **HQ Location:** Wilmington, US
- **LinkedIn® Page:** https://www.linkedin.com/company/the-hyperengage-podcast/ (8 employees on LinkedIn®)



### 21. [Nexie](https://www.g2.com/products/nexie/reviews)
  Nexie is the marketing agent for e-commerce retention marketing. It runs retention marketing end-to-end, planning campaigns, building segments, generating content, and continuously optimizing, with human in the loop. Unlike traditional email marketing and automation tools that require humans to operate every step of the workflow, Nexie thinks and acts autonomously based on brand's goals and policies. Marketers can review all campaigns, strategies and customise Nexie's behaviour. Some of the major features include - Goal-driven marketing: Just set your marketing goals and Nexie drives them. Nexie comes up with the right campaign strategy for various kinds of goals - sales, engagement or churn prevention. Marketer can approve the strategies and Nexie continuously generates targeted campaigns aligned to the goals. Instant campaigns: Create targeted campaigns just by asking. Nexie generates complete emails including AI-crafted images, copy, subject lines, and audience targeting in seconds. AI-driven segmentation: Nexie dynamically builds and maintains customer segments on wide range of metrics like engagement, recency, purchase frequency, lifetime value, discount affinity, average order value, category interest, and predicted churn risk, all without manual segment-building. Human-in-the-loop by design. Every outbound message is reviewed and approved by a human before it's sent. Marketers have full control over the marketing strategy, brand voice, and set guardrails on how Nexie operates.




**Seller Details:**

- **Seller:** [Nexie](https://www.g2.com/sellers/nexie)
- **Year Founded:** 2025
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/nexie-2/ (9 employees on LinkedIn®)



### 22. [OpenText Contact Center Analytics](https://www.g2.com/products/opentext-contact-center-analytics/reviews)
  ransform call center and back office performance with workforce engagement call center software that engages employees and provides meaningful experiences


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 5

**User Satisfaction Scores:**

- **Ease of Admin:** 9.2/10 (Category avg: 8.9/10)
- **Ease of Use:** 8.8/10 (Category avg: 9.0/10)


**Seller Details:**

- **Seller:** [OpenText](https://www.g2.com/sellers/opentext)
- **Year Founded:** 1991
- **HQ Location:** Waterloo, ON
- **Twitter:** @OpenText (21,586 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2709/ (23,339 employees on LinkedIn®)
- **Ownership:** NASDAQ:OTEX

**Reviewer Demographics:**
  - **Company Size:** 80% Enterprise, 20% Small-Business


#### Pros & Cons

**Pros:**

- Centralization (1 reviews)
- Data Management (1 reviews)
- Ease of Use (1 reviews)
- Easy Integrations (1 reviews)
- Features (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Complex Setup (1 reviews)
- Complex Usability (1 reviews)
- Insufficient Training (1 reviews)
- Lack of Training (1 reviews)

### 23. [Pipelane](https://www.g2.com/products/pipelane/reviews)
  Pipelane is Customer Impact Intelligence for B2B SaaS teams. Connect Jira Cloud and Intercom in 2 clicks. Within 5 minutes, get your first Slack message showing: 🔴 Which P3 bugs secretly affect $680K in ARR 🟡 Where your priorities don't match customer reality ⚪ Which customer conversations have no linked engineering issue Not a dashboard. Not another platform. An intelligence layer that bridges your existing CS and dev tools.




**Seller Details:**

- **Seller:** [Pipelane](https://www.g2.com/sellers/pipelane)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://linkedin.com/company/pipelane/ (2 employees on LinkedIn®)



### 24. [RetainAIO](https://www.g2.com/products/retainaio/reviews)
  RetainAIO is a high-fidelity autonomous agent engineered to solve the complexity of customer retention at scale. Operating as a core node within the Kovotic Labs agentic fleet, RetainAIO automates predictive intent scoring, multi-channel re-engagement, and lifecycle marketing workflows. Designed for high-volume merchants on Shopify and Salesforce, it replaces fragmented, manual retention tools with a unified, engineering-grade AI infrastructure. RetainAIO doesn't just send messages; it orchestrates the entire customer journey to minimize churn and maximize sovereign revenue growth.




**Seller Details:**

- **Seller:** [Kovotic Labs](https://www.g2.com/sellers/kovotic-labs)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 25. [RevHawk](https://www.g2.com/products/revhawk/reviews)
  RevHawk is the customer retention platform built for pest control companies. It uses AI-powered health scoring to predict which customers are likely to cancel, then automatically executes save workflows — targeted retention offers, service adjustment options, and re-engagement campaigns — before the cancellation finalizes.




**Seller Details:**

- **Seller:** [RevHawk](https://www.g2.com/sellers/revhawk)
- **Year Founded:** 2025
- **HQ Location:** Bentonville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/revhawk/ (5 employees on LinkedIn®)





## Parent Category

[Customer Service Software](https://www.g2.com/categories/customer-service)



## Related Categories

- [Customer Success Software](https://www.g2.com/categories/customer-success)



---

## Buyer Guide

### What You Should Know About Proactive Customer Retention Software

### What is Proactive Customer Retention Software? 

Proactive customer retention (PCR) software helps customer support teams and success managers track problem trends and churn risks before they become larger issues. It accomplishes this by using natural language processing (NLP) to track customer sentiment and machine learning models to predict issue trends. Other more sophisticated variants can use natural language generation (NLG) and [natural language understanding (NLU)](https://www.g2.com/categories/natural-language-understanding-nlu) automation to better understand feedback on product design.

These products can provide rapid top-down trend analysis of customer complaints and disseminate its findings to the entire department in minutes. This helps supplement current subject matter experts (SMEs) by covering their blindspots by facilitating intra-team communication and budding SMEs by developing their expertise with examples of trends to recognize and anticipate. The software acts as a wingman and guidepost for customer support teams—all with the goal of promoting customer loyalty through quality service since happy customers are loyal customers.

This software streamlines the work process of customer service teams by automating routine work, improving cross-team communication, and generating customer health reports. For companies operating on a subscription-based business model, like SaaS, PaaS, etc., each customer or subscriber lost is a loss in revenue. 

### What are the Common Features of Proactive Customer Retention Software?

PCR products contain these core features as part of their package:

**Text analysis:** Most of the heavy lifting of PCR software is performed by its NLP capabilities to automatically track customer complaint content across customer engagement data for trends. The ability to detect keywords and key terms is critical for providing customer support teams with the context necessary to approach each case with as much familiarity and preparation as possible.

**Sentiment analysis:** The severity of each case is determined by the content of the interaction and the behavior patterns of each customer. Automating this sentiment detection capability increases the team’s response capabilities with a sense of current frustrations the customer is experiencing and if there has been a pattern in previous engagements.

**Predictive algorithms:** The core feature of PCR software is its ability to detect key indicators to anticipate problem trends based on historical data and pattern recognition. The goal is to prevent escalations from arising in the first place through preventative actions like preemptive outreach, prioritizing response time, and troubleshooting before customers see the need to request assistance.

**Health scores:** Each customer profile is assigned a health score to determine their attrition likelihood. Customer success managers are informed of risk factors and can provide triage on which cases require immediate attention. Support responsiveness, number of previous escalations, profile activity, etc., all contribute to the health score.

**Case escalation:** PCR prioritizes cases deemed urgent and routes them to the appropriate agents for the fastest response and resolution time. Some agents are more experienced and are thus better equipped to handle more complex cases. Intelligent routing can also take into account subject matter expertise when routing to the best-fit case manager.

### What are the Benefits of Proactive Customer Retention Software?

The following are the benefits offered by proactive customer retention software.

**Customer success:** Customer churn rate is primarily driven by either poor customer service or slow response time. PCR software provides customer success teams real-time health scores based on sentiment analysis, reaction time, and escalation frequency. This helps customer success managers (CSMs) be equipped with the most up-to-date information when creating the best customer experience.

**Productivity:** Customer profile databases can be extensive, with relationships spanning years and a large, varied caseload. Having AI pattern recognition track problematic complaint trends and customer health metrics helps customer service agents proactively perform outreach to at-risk customers. Customer service professionals can stay atop their productivity by nipping issues before they spiral out of control.

**Training:** Customer support teams require substantial time and training to develop their intuition for recognizing problematic trends and high-risk cases. The onboarding process is a critical development point to ensure that no bad habits are consolidated during training. With correct usage, PCR software can be more than a crutch in the agent’s professional development but more of a virtual companion to guide them on their path to mastery. This can reduce the time to mastery for support teams drastically.

**Triage:** Should a crisis come to pass, PCR tools help prioritize the customer requiring urgent customer support and rapidly allocate the best qualified professional to resolve the customer complaint. This empowers teams to better coordinate and communicate on which challenges they are best suited to resolve. For customer retention strategies, new customers experience the most customer satisfaction when they feel their issues are resolved decisively, and existing customers experience the most satisfaction when they receive consistent, quality support.

**Product feedback:** PCR solutions can help track trends in message content, providing insights into what consistent technical difficulties customers experience and what features meet customers' expectations. In turn, product teams can use this feedback in product development to address any immediate pain points that CS teams regularly address.

### Who Uses Proactive Customer Retention Software?

The business teams that benefit the most from PCR products are those that build long-term relationships with their customer base. PCR tools provide qualitative insights over time which helps build the story of customer experience.

**Customer support teams:** Front-line customer support teams can experience heavy workloads when a business experiences a hiccup or unexpected service error. Having a PCR product alert them of trends can greatly improve their ability to stay ahead of the issue and create standard resolution “canned responses” instead of being caught off guard.

**Customer success managers:** CSMs benefit the most from this product as they are assigned an entire portfolio of accounts to manage and maintain. With their attention distracted or better assigned elsewhere, PCR software acts as a wingman to watch the CSM’s blindspots for any alarming trends that can affect their portfolio’s integrity.

**Product managers:** Data-savvy product managers closely monitor customer feedback in their business’s customer support channels. While the content volume is large, having PCR software filtrate it for key terms and sentiments can provide critical insight into their product’s pain points.

#### Software Related to Proactive Customer Retention Software

Related solutions that can be used together with proactive customer retention software include:

[CRM software](https://www.g2.com/categories/crm) **:** Customer relationship management (CRM) software is responsible for recording and maintaining interactions between a business, its prospects, and its customers. Where PCR software primarily focuses on maintaining relationships with current customers, CRM tools can integrate with PCR solutions by using the same database to move prospective customers into the PCR software’s current customer profiles. Customer-business interaction data collected by CRM software can also be provided to PCR tools as an additional datapoint for predicting and tracking customer trends.

[Feedback analytics software](https://www.g2.com/categories/feedback-analytics) **:** Feedback analytics software is similar to PCR tools but doesn’t focus on customer churn or escalation risk. It focuses on providing analysis reports to extract insights from unstructured text data. It only has the capacity to operate reactively to customer churn risks, which makes it an excellent tool to complement a PCR tool’s capabilities by providing a broader picture of customer engagement opportunities than only escalation prevention content.

### Challenges with Proactive Customer Retention Software

Given the nature of AI-driven tech solutions, there are concerns that should be taken into consideration when adopting them into the tech stack. 

**Data quality:** All machine learning instruments like NLP, NLG, and NLU require a thoroughly cleaned dataset to train the machine learning algorithms. This process is not to be handled lightly, and data input into the PCR tool can impact its performance if the examples are poorly recorded or mislabeled.

**Trust:** Trust in AI’s capabilities to replace or support human intuition is a difficult obstacle to overcome when presenting experienced and tenured professionals with an AI-driven alternative to help them in their responsibilities. This concern is not unfounded, given the history of chatbots replacing customer support representatives in this industry. While a team may be slow to learn or rely on PCR to help with their workload, there is also the possibility that others will outright reject its adoption.

### Which Companies Should Buy Proactive Customer Retention Software?

The use of PCR software is heavily dependent on the business model it is trying to support. The data it uses to detect churn indicators are derived from existing long-term customer interactions across time.

**SaaS, PaaS, etc. B2B:** Subscription-based business models and those focusing on B2B products benefit most from PCR software. SaaS B2B business models have customer bases with long-term, relationship-building dynamics. PCR products work best with longitudinal behavioral datasets to train its predictive models. Customer support teams can also employ PCR tools since they can detect issue trends across the entire team.

**SaaS, PaaS, etc. B2C:** B2C businesses can also benefit from adopting PCR software products. PCR solutions’ ability to detect trends in customer complaints within the entire department is a valuable asset for any customer service team that wants to stay ahead of a customer service crisis. It could be a wave of complaints from a product suddenly going down or certain demographics experiencing errors that other populations aren’t, a PCR tool can digest an enormous amount of qualitative data simultaneously across many calls and channels.

### How to Buy Proactive Customer Retention Software

#### Requirements Gathering (RFI/RFP) for Proactive Customer Retention Software

When selecting a PCR software product to complement the business’ customer needs, the scope of service needs to be considered. The number of channels (SMS, email, chat, social media, etc.) are important because the AI has to be optimized for certain types of content. Data storage and formatting are also important issues because the PCR product will need to be able to tap into the company’s historical data to make predictions and analyses.

#### Compare Proactive Customer Retention Software Products

**Create a long list**

Once the business need for a PCR product has been identified, a list of compatible products needs to be compiled. Some products can serve enterprise-level businesses, while others are better suited for medium and small businesses. Self-awareness of the company’s capabilities is critical for determining the best fit.

**Create a short list**

After creating a long list, more immediate issues like pricing, platform preference, and scalability will require the company’s attention. At this point, the selection criteria will have to be progressively stringent as a final decision needs to be made. Additional considerations like budgeting concerns, integration compatibility, and database compatibility need to be taken into account.

**Conduct demos**

Demonstrations should be part of every significant software purchase when possible. Such adoptions should always have the buy-in of the primary users, which in this case would be customer success and customer support departments. These are perfect opportunities to iron out any compatibility issues in the users having trouble with the user interface or if the technical hardware is compatible with the existing tech stack.

#### Selection of Proactive Customer Retention Software

**Choose a selection team**

When performing demos, include the software users, their respective managers, IT professionals, the legal department, data engineering or science or analysis teams, and product managers. They offer a unique perspective into how the software will interact with the company’s current data infrastructure, impact user experience, and have the creative implementation of the software not yet considered.

**Negotiation**

After selecting the company’s list of prospective software service providers and demonstrating the capabilities of each product of interest, negotiations are in order. Having two or three options helps determine which product gives the best bang for the buck.

**Final decision**

The final decision should be made with the input of all involved teams, SMEs, and users. It is best to select the product that fits the business needs, as no perfect option is available. It is also possible to consider employing a pilot program for the software product’s adoption. If necessary, the company can perform the adoption in stages so teams can easily transition to using the software.

### Proactive Customer Retention Software Cost

Proactive customer retention software costs vary based on several factors, including business size, software features, and the vendor’s pricing model. 

Many proactive customer retention tools operate on a subscription basis, which can range from monthly fees of up to $300 for small businesses to several thousand dollars for larger enterprises requiring extensive features and support.

Features that affect cost include data analytics, personalized communication capabilities, integration with existing CRM systems, and automation of retention campaigns. Some vendors may offer tiered pricing plans with different levels of features, while others might provide custom pricing based on specific business needs and scale. Additionally, implementation and training costs may be associated with getting the system up and running, which can add to the overall expenditure.

### Proactive Customer Retention Software Trends

- [AI](https://www.g2.com/articles/what-is-artificial-intelligence) **and** [Machine Learning](https://www.g2.com/articles/what-is-machine-learning) **integration:** Businesses are integrating AI and machine learning into customer retention software to enhance predictive capabilities. These technologies analyze vast amounts of customer data, uncovering patterns and trends that might not be immediately visible to human eyes. For example, AI assesses factors such as purchase history, interaction frequency, and customer sentiment to predict churn likelihood. These insights allow businesses to preemptively engage with at-risk customers using targeted offers or tailored communication, increasing the probability of retention. Moreover, companies are increasingly using AI-driven chatbots to handle basic customer service queries, freeing human agents to focus on more complex issues.
- **Subscription economy adaptation:** As more industries adopt subscription models, customer retention tools must address the specific challenges of maintaining subscriber loyalty. They manage billing cycles, identify usage patterns that indicate disengagement, and implement retention strategies like loyalty rewards or exclusive content. Software designed for the subscription economy often includes automated tools that handle cancellations delicately and guide customers seamlessly through subscription renewals.

Written and researched by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)