# Best Predictive Analytics Tools and Software - Page 15

## How Many Predictive Analytics Software Products Does G2 Track?

**Total Products under this Category:** 299

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month

_Last updated: August 07, 2026_

## How Does G2 Rank Predictive Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 31,800+ Authentic Reviews
- 299+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Predictive Analytics Software
 ![G2 Grid® for Predictive Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/predictive-analytics/grids.png?focus%5B%5D=1213&focus%5B%5D=7788&focus%5B%5D=1327283&focus%5B%5D=6073&focus%5B%5D=3558&focus%5B%5D=612&focus%5B%5D=20158&focus%5B%5D=4350)

Highlighted products: Tableau, Clari, SAS Viya, Google Cloud BigQuery, Adobe Analytics, IBM Cognos Analytics, Amazon QuickSight, and IBM SPSS Statistics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/predictive-analytics/grids.json?focus%5B%5D=tableau&focus%5B%5D=clari&focus%5B%5D=sas-sas-viya&focus%5B%5D=google-cloud-bigquery&focus%5B%5D=adobe-analytics&focus%5B%5D=ibm-cognos-analytics&focus%5B%5D=amazon-quicksight&focus%5B%5D=ibm-spss-statistics)

**Sponsored**

### Zoho Analytics

Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities. Create and manage complex ETL data pipelines using our visual pipeline builder, process stream data for real-time analytics, and set up a strong metrics layer for quality analysis and management. Zoho Analytics comes with 100+ domain-specific prebuilt reports and dashboards, pre-trained NLQ models, intelligently modeled and blended data across business applications, and lots more. Use our intuitive drag-and-drop visualization builder to build insightful and interactive reports and dashboards using a wide variety of visual components, like charts, widgets, pivot tables, tabular views and more. Generate customized reports and dashboards using simple, natural language with our AI-powered conversational agent, Zia. Ask Zia goes beyond basic reporting; it enables users to perform diagnostic analytics, forecast key metrics, and receive intelligent insights and recommendations. Users can assign tasks and trigger actions just by conversing with our agentic AI, Zia, streamlining their workflows and empowering data-driven decisions. Seamlessly embed Ask Zia into your custom or business applications to deliver contextual insights and actions. Enrich your analysis with automated insights by using our NLG-powered narration engine, Zia Insights. With diagnostic analytics for smarter decision-making, Zia Insights takes automated insights to the next level by bubbling up key drivers for particular business tasks. Enumerate complex business scenarios with what-if analyses, forecast KPIs, uncover trends and patterns with advanced analytical capabilities. Leverage cognitive analysis for keyword extraction and sentiment analysis, and more. Evaluate the best ML models with no-code assistance or develop custom models and functions using Python Code Studio. Zoho Analytics comes with pre-packed ML models (AutoML) that allow you to evaluate and pick the best model for your use case. Alternatively custom models and functions using Python Code Studio Embed our full-fledged analytics platform into other software applications. Craft and present immersive data stories through slideshows or purpose-built analytics portals. Collaborate securely through contextual comment threads and real-time messaging. Zoho Analytics has a robust set of APIs that enables elaborate customization and highly extensible low-code and no-code integration with any technology stack. It also offers a high degree of deployment flexibility (private, public, multi-cloud, and on-premises) and platform extensibility (professional services, partner support, and marketplace). Zoho Analytics is modern and scalable, and it can readily match growing data volumes and usage. Its time-tested and accredited enterprise-grade security features and governance framework ensure continuous data management and stewardship. On top of everything else, the TCO for Zoho Analytics—including licensing, implementation, customization, training, and support—is the lowest in our market.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=499&secure%5Bchosen_at%5D=2026-08-11T07%3A04%3A08Z&secure%5Bdisplayable_resource_id%5D=499&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=499&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3431&secure%5Bresource_id%5D=499&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpredictive-analytics%3FhsCtaTracking%3D59ff82f1-4345-49a0-a6cc-23865c443e25%257Cf82c43fd-2d75-4271-b26a-ef01613ba3e1%26page%3D15&secure%5Btoken%5D=01629706aafc023bd59c706124cbb92660f2ed9b9bd699b88c5cc73ee15fa79e&secure%5Burl%5D=https%3A%2F%2Fwww.zoho.com%2Fanalytics%2F%3Futm_source%3DG2%26utm_medium%3Dcpc%26utm_campaign%3DPredictive_Analytics&secure%5Burl_type%5D=custom_url)

### [Dynamic Predictive Audiences](https://www.g2.com/products/dynamic-predictive-audiences/reviews)

Dynamic Predictive Audiences is a customer segmentation software from simMachines. This machine learning platform is capable of making actionable predictions and recommendations with the justification behind each recommendation.

#### Who Is the Company Behind Dynamic Predictive Audiences?

- **Seller:** [simMachines](https://www.g2.com/sellers/simmachines)
- **Year Founded:** 2012
- **HQ Location:** Chicago, US
- **Twitter:** @simMachines  
338 Twitter followers
- **LinkedIn® Page:** [de.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee3684e7d943a0528ff099b8c7f6871dc760916eed91de69176d2aa62f75f5cf&secure%5Burl%5D=https%3A%2F%2Fde.linkedin.com%2Fcompany%2Fsimmachines%3Ftrk%3Dpublic_profile_experience-item_profile-section-card_image-click&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Element Analytics](https://www.g2.com/products/element-analytics/reviews)

Element Unify transforms siloed IT/OT data into contextualized, knowledge graph-based models to support diverse analytical use cases including those using a digital twin approach. Built with industrial organizations in mind, the Element Unify data platform uses automated, no-code data pipelines to integrate and contextualize IT/OT data delivering value across four key dimensions: Speed: Deliver fast time to value through accelerated project completion Quality: Support data-based decision-making using reliable data Governance: Realize on-going value through continuous alignment Scale: Achieve impact across use cases and sites

#### Who Is the Company Behind Element Analytics?

- **Seller:** [Element Analytics](https://www.g2.com/sellers/element-analytics)
- **Year Founded:** 2015
- **HQ Location:** Oakland, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=89536b0023b5105dfe8629db4b7851784205c06bcd55b0a5562c28c4755805c6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felement-analytics&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Endeavour Programme](https://www.g2.com/products/endeavour-programme/reviews)

Endeavour Programme Pty Ltd, operating under the brand name Octant AI, specializes in custom computer programming services. Based in Brisbane City, Queensland, Australia, the company focuses on delivering tailored software solutions to meet diverse client needs. Key Features and Functionality: - Custom Software Development: Designs and implements bespoke software applications tailored to specific business requirements. - Advanced AI Integration: Incorporates artificial intelligence technologies to enhance software capabilities and performance. - Comprehensive System Design: Provides end-to-end system design services, ensuring seamless integration and functionality. Primary Value and Solutions: Endeavour Programme addresses the need for specialized software solutions that align with unique business objectives. By leveraging advanced AI technologies, the company enhances operational efficiency, drives innovation, and provides clients with a competitive edge in their respective industries.

#### Who Is the Company Behind Endeavour Programme?

- **Seller:** [Endeavour Programme](https://www.g2.com/sellers/endeavour-programme)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7950f452a4f2d30d1cea2d8f255a66e55c8d5e6ae56539124da1913cb7645df5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fendeavourprogramme&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Enigma AI & IoT Platform](https://www.g2.com/products/enigma-ai-iot-platform/reviews)

"Lorgan's Enigma AI & IoT platform is a comprehensive end-to-end solution that helps organizations extract insights from their data using machine learning and artificial intelligence. It provides configurable ETL (Extract, Transform, Load) for data integration, data storage and management, data analytics and visualization, machine learning, security, cloud administration, and APIs management, all in a single platform. The Enigma platform can automate data preparation tasks, such as data cleaning and feature engineering, and offers a wide range of machine learning algorithms for predictive modeling and anomaly detection. The platform also provides tools for real-time data processing, data visualization, and reporting, enabling users to quickly and easily gain insights from their data. Enigma can be deployed on-premises or in the cloud, and offers integration with various data sources and data processing technologies. It can also be customized to meet the specific needs of individual organizations, and provides a low-code environment for building and deploying custom machine learning models and applications. Overall, Enigma is designed to help organizations of all sizes and industries harness the power of AI and IoT to improve their operations, enhance their products and services, and make data-driven decisions."

#### Who Is the Company Behind Enigma AI & IoT Platform?

- **Seller:** [Lorgan](https://www.g2.com/sellers/lorgan)
- **Year Founded:** 2013
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e2ac7c60aa3d577b325c3f5a2529e30ac4f94ff3125b38b13ab3c26b62bef73&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Florganglobal&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [eQube® Analytics Suite](https://www.g2.com/products/eqube-analytics-suite/reviews)

The eQube® Analytics Suite is an Analytics and Business Intelligence platform designed to empower end users with analytics capabilities. It processes streaming data, Big Data, and Data Lakes, providing a unified view across various data sources and core business systems (PLM, ERP, MRO, Supply Chain Asset Management, Logistics, ALM, etc.) to derive critical insights. The platform incorporates advanced analytics, including Machine Learning and Advanced Statistical techniques, along with Automated Data Discovery, to expedite data discovery, identify patterns, similarities, and enhance data quality. The eQube® Analytics Suite consists of 3 product offerings: eQube®-BI (Business Intelligence), eQube®-ADA (Augmented Data Analytics), and eQube®-DP (Data Profiler).

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### Who Is the Company Behind eQube® Analytics Suite?

- **Seller:** [eQ Technologic](https://www.g2.com/sellers/eq-technologic)
- **Year Founded:** 2000
- **HQ Location:** Costa Mesa, US
- **Twitter:** @1eQTechnologic  
58 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd4dc1c93c36c83f97392c633c94c65c80295dc9f07432c7935d0592e6ab0d8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feq-technologic&secure%5Burl_type%5D=linkedin_company_website)  
916 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of eQube® Analytics Suite?

**["Serves the role of powerful BI"](https://www.g2.com/survey_responses/eqube-analytics-suite-review-8759299)**

**Rating:** 5.0/5.0 stars

_— Abhishek P._

[Read full review](https://www.g2.com/survey_responses/eqube-analytics-suite-review-8759299)

### [Ereuna Systems](https://www.g2.com/products/ereuna-systems/reviews)

Ereuna provides clients access to a suite of always on, always ready, bespoke robot-advisors that do not suffer from fatigue or the same types of emotional or cognitive difficulties their employees experience. Intelligence augmentation systems that can understand exactly what you mean, can learn what you need or want and can give you back the answer immediately.

#### Who Is the Company Behind Ereuna Systems?

- **Seller:** [Ereuna](https://www.g2.com/sellers/ereuna)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Experian Ascend Analytical Sandbox (UK)](https://www.g2.com/products/experian-ascend-analytical-sandbox-uk/reviews)

Experian's Ascend Analytical Sandbox is a cloud-based analytics platform that provides organizations with immediate access to extensive consumer and commercial credit data, along with advanced analytical tools. This environment enables users to integrate their internal datasets with Experian's comprehensive data assets, facilitating the development of predictive models, data visualization, and business intelligence. By leveraging this platform, businesses can make more informed decisions, enhance risk management strategies, and identify new growth opportunities. Key Features and Functionality: - Comprehensive Data Access: Users gain instant access to over six years of full-file commercial credit data, including Commercial CAIS, Risk Scores, and CATO, covering more than eight million UK businesses. - Advanced Analytical Tools: The platform offers industry-standard analytics and data visualization tools such as SAS, RStudio, Python, Hue, and Tableau, enabling in-depth analysis and model development. - Data Integration: Organizations can seamlessly combine their internal datasets with Experian's data, providing a holistic view of customer credit statuses and market trends. - Cloud-Based Environment: The secure hybrid-cloud infrastructure ensures scalability, flexibility, and robust data security, allowing for efficient processing and analysis. Primary Value and Solutions Provided: The Ascend Analytical Sandbox empowers businesses to make smarter, faster decisions by providing a unified platform for data analysis and model development. It addresses challenges such as lengthy model development cycles and the need for accurate risk assessment by offering: - Enhanced Decision-Making: By integrating comprehensive data with advanced analytics, organizations can develop and deploy credit risk models quickly, leading to more confident business and customer decisions. - Market Expansion: The platform facilitates approval to enter new customer segments, supporting business growth and increased revenue. - Operational Efficiency: The cloud-based environment reduces IT complexity and accelerates the deployment of models, enabling organizations to respond dynamically to market changes. In summary, Experian's Ascend Analytical Sandbox serves as a comprehensive solution for organizations seeking to leverage extensive credit data and advanced analytics to drive growth, manage risk, and enhance decision-making processes.

#### Who Is the Company Behind Experian Ascend Analytical Sandbox (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Ascend Market Insights AMI (UK)](https://www.g2.com/products/experian-ascend-market-insights-ami-uk/reviews)

Experian's Ascend Market Insights (AMI) is a subscription service designed to equip financial institutions with comprehensive market, economic, credit, competitor, and customer insights. By delivering timely and data-driven analyses, AMI enables businesses to navigate complex challenges such as economic volatility, evolving customer expectations, technological advancements, and regulatory changes. This service empowers organizations to make informed decisions, manage risks effectively, and identify growth opportunities across the customer lifecycle. Key Features and Functionality: - Insight-Driven Decision-Making: AMI places data-driven insights at the core of business strategies, facilitating more informed and effective decision-making processes. - Competitive Advantage: The service provides a competitive edge by offering detailed analyses on product design, new customer segments, and conversion rates from comparison sites. - Trend-Based Business Decisions: AMI enables organizations to utilize historical, current, and predictive trends to make both reactive and proactive business decisions. - Detailed Customer Insight: Businesses gain a deep understanding of their customer base and can benchmark their performance against market and competitor standards. - Segment Performance Monitoring: AMI allows for the measurement and enhancement of portfolio results by identifying high-performing segments and minimizing exposure to riskier ones. - Accurate Risk Assessment: The service aids in more precise risk evaluation, including the understanding of future expected credit losses. - Economic Event Analysis: AMI helps businesses comprehend the implications of economic events and the factors influencing credit markets. - Customer Trend Understanding: Organizations can discern trends across various sectors, regions, households, and individual customers. Primary Value and User Solutions: AMI delivers powerful insights through user-friendly dashboards on a monthly, quarterly, or biannual basis, tailored to the specific needs of each business. Whether it's macro-economic forecasts, identifying growth segments, benchmarking portfolio performance, or uncovering lost opportunities, AMI is configurable to support strategic planning and decision-making. By providing data-driven analyses rather than opinions, AMI offers an accurate view of past events, current market positioning, and future projections. This comprehensive understanding enables businesses to adapt to changes swiftly, manage risks effectively, and seize new opportunities, ultimately fostering growth and maintaining a competitive edge in the market.

#### Who Is the Company Behind Experian Ascend Market Insights AMI (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Consumer Understanding and Modelling (UK)](https://www.g2.com/products/experian-consumer-understanding-and-modelling-uk/reviews)

Experian's Consumer Understanding and Modelling service empowers businesses to gain deep insights into their customer base by leveraging advanced machine learning techniques. This service enables organizations to build bespoke models that predict consumer behaviors, such as the likelihood of making a first purchase or engaging with online services. By analyzing vast amounts of data, businesses can identify and visualize shared characteristics among consumers, facilitating the creation of tailored groupings based on factors like geography and demographics. This comprehensive understanding allows companies to focus on relevant and actionable insights, driving strategic decisions and optimizing resource allocation for maximum impact. Key Features and Functionality: - Bespoke Predictive Models: Utilizes industry-leading machine learning techniques to develop customized models that forecast consumer propensities and behaviors. - Consumer Segmentation: Identifies and visualizes shared characteristics among consumers, enabling the creation of tailored groupings based on geography, demographics, and behavior. - Comprehensive Data Integration: Incorporates detailed market research to fill gaps in consumer understanding, providing a full picture of both existing customers and potential market opportunities. - Actionable Insights: Focuses on relevant and actionable insights to improve organizational performance by cutting through the noise of vast data quantities. Primary Value and Solutions Provided: The primary value of Experian's Consumer Understanding and Modelling service lies in its ability to transform complex consumer data into clear, actionable insights. By understanding the key demographic, transactional, and mobility characteristics of consumers, businesses can build a complete picture of their customer base and predict likely behaviors. This empowers organizations to drive strategy, prioritize resources effectively, and enhance customer engagement by delivering personalized experiences. Ultimately, this service helps businesses improve performance, optimize marketing efforts, and gain a competitive edge in their respective markets.

#### Who Is the Company Behind Experian Consumer Understanding and Modelling (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Credit Analytics (UK)](https://www.g2.com/products/experian-credit-analytics-uk/reviews)

Experian Credit Analytics is a comprehensive suite of data and analytical tools designed to empower businesses in making informed, accurate, and consistent credit decisions. By leveraging Experian's world-class data and advanced analytics, organizations can enhance their understanding of customer behavior, optimize risk management strategies, and drive growth through smarter lending and collection decisions. Key Features and Functionality: - Simple Implementation: Utilize cloud-based technology to access advanced analytics without the need for extensive in-house expertise, enabling quick and efficient deployment. - Insight Analysis: Employ pre-configured or custom dashboards to identify opportunities and perform in-depth analyses of underlying data, facilitating a deeper understanding of market dynamics. - Define, Build, and Test: Develop data pipelines by integrating your own data with Experian's assets, allowing for the creation and testing of product and risk strategies using advanced analytical toolsets. - Deploy and Monitor: Implement newly developed models into your credit decisioning systems and set up custom monitoring dashboards to track performance and measure success. Primary Value and Solutions Provided: Experian Credit Analytics addresses the critical need for businesses to make data-driven credit decisions by providing access to extensive and accurate data sources. This enables organizations to validate application data, gain precise insights into customer creditworthiness, and swiftly define appropriate terms for each individual. By combining key variables, the solution offers highly predictive risk indicators, allowing businesses to confidently assess and manage credit risk. Ultimately, Experian Credit Analytics supports growth initiatives by facilitating faster consumer onboarding, smarter lending practices, and more effective collections strategies, all while ensuring compliance with regulatory standards.

#### Who Is the Company Behind Experian Credit Analytics (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Decisioning as a Service (UK)](https://www.g2.com/products/experian-decisioning-as-a-service-uk/reviews)

Experian's Decisioning as a Service (DaaS) is a cloud-hosted, AI-augmented decision management solution designed to streamline and enhance business decision-making processes. It enables organizations to deploy analytics and machine learning models swiftly, facilitating high-quality decisions across various stages of the customer lifecycle, from originations and customer management to collections and recoveries. Key Features and Functionality: - Flexible Decisioning: Offers a no-code/low-code interface, allowing businesses to implement decision strategies ranging from simple to complex without heavy reliance on IT resources. - API Microservices Architecture: Provides the capability to easily integrate new services or adjust configurations to support business growth and evolving needs. - Integrated Insights: Leverages comprehensive data and advanced analytics to drive effective decisions across all customer touchpoints. - Machine Learning Deployment: Facilitates the use of AI-driven insights by enabling the deployment of machine learning models for proactive decision-making. - Strategy Simulation: Allows for impact assessment and strategy simulation prior to implementing changes, ensuring decisions are made with confidence. - Regulatory Compliance Support: Ensures auditable decision processes to meet regulatory requirements effectively. - Streamlined Decisioning: Enhances customer satisfaction by improving decision-making processes throughout the entire customer lifecycle. Primary Value and User Solutions: Experian's DaaS empowers businesses to take control of their decision strategies and policies, minimizing dependence on IT through an intuitive interface. By integrating data, analytics, and decisioning software, it enables rapid iteration of strategies, ensuring organizations can respond swiftly to market changes and customer needs. This leads to improved operational efficiency, reduced risk, and enhanced customer experiences. Additionally, the platform's compliance support and auditable processes help businesses meet regulatory standards with ease.

#### Who Is the Company Behind Experian Decisioning as a Service (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian EV Insights for the Energy Sector (UK)](https://www.g2.com/products/experian-ev-insights-for-the-energy-sector-uk/reviews)

Experian's EV Insights for the Energy Sector provides energy companies with advanced analytics and forecasting tools to effectively plan and predict energy consumption related to electric vehicle (EV) adoption. By integrating car ownership data from the Driver and Vehicle Licensing Agency (DVLA) with Experian's proprietary insights, this solution offers precise modeling and forecasts on EV uptake within specific areas. This enables energy providers to anticipate charging demand, optimize infrastructure development, and tailor their services to meet evolving customer needs. Key Features and Functionality: - Accurate Demand Forecasting: Utilizes comprehensive data to map out where and when charging demand is likely to occur, assisting in strategic infrastructure planning. - Consumer Insight Analysis: Identifies current and prospective EV owners, providing valuable information on consumer behavior and preferences. - Home Charging Assessment: Evaluates which consumers have access to home charging facilities versus those who will rely on public charging stations. - Intuitive Dashboards: Delivers insights through user-friendly dashboards or direct data integration into existing planning tools, facilitating informed decision-making. Primary Value and User Solutions: EV Insights for the Energy Sector empowers energy companies to make data-driven decisions regarding EV infrastructure and service offerings. By understanding the demographics and behaviors of EV adopters, energy providers can efficiently allocate resources, develop targeted marketing strategies, and enhance customer satisfaction. This proactive approach ensures that energy companies are well-prepared to meet the growing demand for EV charging, supporting a seamless transition to sustainable transportation solutions.

#### Who Is the Company Behind Experian EV Insights for the Energy Sector (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Experian Optimize for Marketing (UK)](https://www.g2.com/products/experian-experian-optimize-for-marketing-uk/reviews)

Experian Optimize for Marketing is a mathematical optimization software solution designed to help businesses maximize their goals throughout the customer lifecycle. By transforming complex data into actionable insights, it enables organizations to enhance decision-making strategies and improve overall performance. Key Features and Functionality: - Customer-Level Decisioning: Evaluates the impact of every possible decision on each individual customer, ensuring personalized and effective strategies. - Performance Enhancement: Achieves up to a 30% performance lift compared to other sophisticated techniques by determining optimal decisions aligned with business objectives and constraints. - Constraint-Based Optimization: Considers competing business goals, operational constraints, contact protocols, and individual customer preferences to calculate the best combination of actions. - Scenario Simulation: Allows for the testing of various strategy options and their potential impacts, facilitating informed decision-making. - Advanced Analytical Features: Equipped to handle times of extreme uncertainty, providing robust analytical capabilities. - Cloud-Based Solution: Offers easy implementation and updates, ensuring seamless integration into existing systems. Primary Value and User Solutions: Experian Optimize for Marketing addresses the challenge of navigating complex business infrastructures and evolving customer expectations. It simplifies the process of evaluating competing goals and priorities, enabling businesses to deliver customer-centric, personalized solutions at any point in the customer lifecycle—from acquisition to debt management. By leveraging this solution, organizations can make data-driven decisions that align with their overall business goals while adhering to operational constraints, ultimately enhancing profitability and efficiency.

#### Who Is the Company Behind Experian Experian Optimize for Marketing (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Location Analyst (UK)](https://www.g2.com/products/experian-location-analyst-uk/reviews)

Experian's Location Analyst is a comprehensive tool designed to help businesses optimize their performance by providing detailed insights into local markets and consumer behaviors. By leveraging Experian's extensive datasets on demographics and consumer behavior, Location Analyst enables organizations to evaluate market demand and identify areas that align with their target audience. This solution offers immediate access to accurate information through high-quality maps and reports that are both easy to understand and simple to use. These reports assist in identifying the unique characteristics of customers or outlets and provide a detailed understanding of key socio-economic trends within specific markets. This insight can be utilized to assess current performance and forecast future potential. Key Features and Functionality: - Market Potential Identification: Utilizes Experian’s detailed understanding of consumers combined with analysis of local markets to help organizations identify and understand the true potential of products and services at a very local level. - Performance Benchmarking: Accesses the latest information on the size and value of local markets in terms of demographics, consumer expenditure, and media and product consumption to benchmark performance at the lowest level of geography. - Sales Area Analysis: Uses the location of stores, customers, and competitors to identify the attractiveness of an outlet and its potential for sales. - Customer Understanding and Growth: Combines demographic, lifestyle, and behavioral data to help understand more about customers, analyze why they interact with the business, and identify their key characteristics. - Data Visualization: Provides pre-formatted maps, graphs, and reports to illustrate data, ease interpretation, and improve the quality of analysis. Primary Value and Solutions Provided: Location Analyst empowers businesses to make informed decisions by offering a detailed understanding of local markets and consumer behaviors. It helps in identifying potential growth areas, optimizing location targeting, predicting demand for goods and services across geographical areas, assessing competition, analyzing performance drivers, and expanding site networks by accurately assessing the potential of new locations. By providing actionable insights, Location Analyst enables organizations to enhance their strategic planning, improve customer targeting, and ultimately drive business growth.

#### Who Is the Company Behind Experian Location Analyst (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

### [Experian Optimize (UK)](https://www.g2.com/products/experian-optimize-uk/reviews)

Experian Optimize is a mathematical optimization software solution designed to help businesses maximize their objectives throughout the entire customer lifecycle. By transforming complex data into actionable insights, it enables organizations to enhance their decision-making strategies effectively. Key Features and Functionality: - Customer-Level Decisioning: Evaluate the impact of every possible decision on each individual customer, ensuring personalized and effective strategies. - Performance Enhancement: Achieve up to a 30% improvement in performance compared to other sophisticated techniques. - Constraint-Based Optimization: Determine optimal decisions and strategies by considering overall business goals alongside multiple constraints. - Scenario Simulation: Test various scenarios and manage them to understand potential outcomes before implementation. - Advanced Analytical Features: Utilize tools suited for times of extreme uncertainty to maintain robust decision-making processes. - Cloud-Based Solution: Benefit from easy implementation and updates through a cloud-based platform. Primary Value and Problem Solved: Experian Optimize addresses the challenge of balancing competing business goals, operational constraints, and individual customer needs. By calculating the impact of every possible decision, it provides the best combination of actions to maximize performance while adhering to constraints. This leads to more informed, efficient, and effective decision-making processes, ultimately driving business success.

#### Who Is the Company Behind Experian Optimize (UK)?

- **Seller:** [Experian](https://www.g2.com/sellers/experian)
- **Year Founded:** 1826
- **HQ Location:** Dublin, Ireland
- **Twitter:** @Experian\_US  
38,771 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f2ce141b811b45a47c23e9ebeb00646a160dd7e6e16b8de67f2a6ca6a4f4065&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexperian&secure%5Burl_type%5D=linkedin_company_website)  
26,191 employees on LinkedIn®
- **Ownership:** LSE: EXPNL

- [‹ Prev‹ Prev](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=14#product-list)
- [1](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score#product-list)
- [2](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=2#product-list)
- …
- [11](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=11#product-list)
- [12](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=12#product-list)
- [13](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=13#product-list)
- [14](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=14#product-list)
- 15
- [16](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=16#product-list)
- [17](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=17#product-list)
- [18](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=18#product-list)
- [19](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=19#product-list)
- [20](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=20#product-list)
- [Next ›Next ›](/categories/predictive-analytics?hsCtaTracking=59ff82f1-4345-49a0-a6cc-23865c443e25%7Cf82c43fd-2d75-4271-b26a-ef01613ba3e1&order=g2_score&page=16#product-list)

Spotlight Categories

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

[Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms)

[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)

[Employee Engagement Software](https://www.g2.com/categories/employee-engagement)

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

Similar Categories

- [Agentic Analytics](/categories/agentic-analytics)
- [AI Search and Discovery Platforms](/categories/ai-search-and-discovery-platforms)
- [Analytics Platforms](/categories/analytics-platforms)
- [Business Intelligence](/categories/business-intelligence)
- [Data Virtualization](/categories/data-virtualization)

- [Drone Analytics](/categories/drone-analytics)
- [Enterprise Search Software](/categories/enterprise-search-software)
- [Graph Visualization Tools](/categories/graph-visualization-tools)
- [Insight Engines](/categories/insight-engines)
- [Other Analytics](/categories/other-analytics)

- [Site Search Software](/categories/site-search-software)
- [Statistical Analysis](/categories/statistical-analysis)
- [Text Analysis](/categories/text-analysis)
- [Time Series Intelligence](/categories/time-series-intelligence)
- [Visitor Behavior Intelligence](/categories/visitor-behavior-intelligence)

[Browse Predictive Analytics Themes](/categories/predictive-analytics/themes)

 ![Bijou Barry](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bijou Barry")
BB

Researched and written by [Bijou Barry](https://research.g2.com/insights/author/bijou-barry)

Updated October 29, 2024

Predictive analytics software mines and analyzes historical data patterns to predict future outcomes by extracting information from data sets to determine patterns and trends. Using a range of statistical analysis and algorithms, analysts use predictive analytics tools to build decision models, which business managers can use to plan for the best possible outcome. Analysts, business users, data scientists, and developers all use predictive analytics solutions to better understand customers, products, and partners and to identify potential risks and opportunities for a company.

Predictive analytics platforms enable organizations to use big data (both stored and real-time) to move from a historical view to a forward-looking perspective of the customer. These tools and techniques can be deployed both on premise (usually for enterprise users) and in the cloud. While the majority of predictive analytics software is proprietary, versions that are based on open-source technology do exist. Recent trends in software for predictive analytics show its integration with [business intelligence platforms](https://www.g2.com/categories/business-intelligence-platforms), [ERP systems](https://www.g2.com/categories/erp-systems), or other [digital analytics software](https://www.g2.com/categories/digital-analytics).

To qualify for inclusion in the Predictive Analytics category, a product must:

- Mine and analyze structured and/or unstructured data 
- Create datasets and/or data visualizations from compiled data 
- Create predictive models to forecast future probabilities 
- Adapt to change and revisions 
- Allow import and export from office suites or other data-collecting channels 

Show More