# Best PR CRM Software for Small Business *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall PR CRM category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business PR CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business PR CRM category. In addition to qualifying for inclusion in the PR CRM Software category, to qualify for inclusion in the Small Business PR CRM Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## How Many PR CRM Software Products Does G2 Track? **Total Products under this Category:** 27 ### Category Stats (May 2026) - **Average Rating**: 4.36/5 - **New Reviews This Quarter**: 24 - **Buyer Segments**: Small-Business 60% │ Mid-Market 36% │ Enterprise 4% - **Top Trending Product**: CisionOne (+0.001) *Last updated: May 26, 2026* ## How Does G2 Rank PR CRM Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 2,900+ Authentic Reviews - 27+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### PR.co Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2242&secure%5Bdisplayable_resource_id%5D=2242&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2242&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=8694&secure%5Bresource_id%5D=2242&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-crm%3Flocale%3Dit&secure%5Btoken%5D=9d337e8ca97d3189e7e2cef6c15849fad73dbd1db9ac461892d27df3eaf713ba&secure%5Burl%5D=https%3A%2F%2Fpr.co%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated PR CRM Software Products in 2026? ### 1. [Muck Rack](https://www.g2.com/products/muck-rack/reviews) Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. **Average Rating:** 4.5/5.0 **Total Reviews:** 427 **How Do G2 Users Rate Muck Rack?** - **Ease of Admin:** 9.0/10 (Category avg: 8.8/10) - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind Muck Rack?** - **Seller:** [Muck Rack](https://www.g2.com/sellers/muck-rack) - **Company Website:** https://muckrack.com - **Year Founded:** 2009 - **HQ Location:** Miami, FL - **Twitter:** @muckrack (58,428 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/muckrack/ (403 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 52% Small-Business, 31% Mid-Market #### What Are Muck Rack's Pros and Cons? **Pros:** - Ease of Use (74 reviews) - Database Quality (51 reviews) - Features (43 reviews) - Customer Support (40 reviews) - Helpful (40 reviews) **Cons:** - Limited Functionality (22 reviews) - Data Inaccuracy (21 reviews) - Incomplete Media Coverage (16 reviews) - Media Monitoring (16 reviews) - Limited Coverage (15 reviews) ### 2. [CisionOne](https://www.g2.com/products/cisionone/reviews) CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and social listening capabilities. An industry-leading tool for finding and connecting with the right journalists, market experts, and relevant media influencers. Track mentions of your brand, enhance media outreach, and instantly summarize coverage with authentic AI implementation. Measure the effectiveness of your PR campaigns through comprehensive analytics, analyze trends in media coverage, and use data insights to guide future PR decisions. Built for PR professionals, CisionOne transforms how you work with AI assistance across desktop, tablet, and mobile. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,295 **How Do G2 Users Rate CisionOne?** - **Ease of Admin:** 8.0/10 (Category avg: 8.8/10) - **Ease of Use:** 7.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 7.6/10 (Category avg: 8.8/10) **Who Is the Company Behind CisionOne?** - **Seller:** [Cision](https://www.g2.com/sellers/cision) - **Company Website:** https://www.cision.com/ - **Year Founded:** 1867 - **HQ Location:** Chicago, IL - **Twitter:** @Cision (48,707 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/163054/ (3,861 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Executive, Account Coordinator - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 43% Small-Business, 34% Mid-Market #### What Are CisionOne's Pros and Cons? **Pros:** - Ease of Use (69 reviews) - Helpful (40 reviews) - Media Outreach (39 reviews) - Coverage Quality (36 reviews) - Features (32 reviews) **Cons:** - Data Inaccuracy (37 reviews) - Not Intuitive (27 reviews) - Learning Curve (26 reviews) - Incomplete Media Coverage (25 reviews) - Media Monitoring (25 reviews) ### 3. [Onclusive](https://www.g2.com/products/onclusive/reviews) Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data science and a suite of specialized tools, Onclusive provides users with the resources necessary to monitor, measure, and enhance their communications strategies effectively. Targeting PR professionals, communications teams, and organizational leaders, Onclusive addresses the pressing challenges faced by modern businesses. In an era where brand perception can shift rapidly due to media coverage and public sentiment, Onclusive offers a robust platform that empowers users to stay informed and proactive. Organizations can utilize Onclusive to support their C-suite executives and broader business objectives, ensuring that communication efforts align with overall strategic goals. Key features of Onclusive include comprehensive media monitoring, which allows users to track relevant coverage and breaking news that could impact their brand reputation. This feature is crucial for organizations aiming to stay ahead of potential crises and capitalize on positive media opportunities. Additionally, Onclusive provides real-time measurement tools that assess the impact of communications efforts, enabling users to identify key issues and media trends that influence their audience. The platform also offers research and consultancy services, helping organizations uncover the underlying drivers of reputation and communication success. This insight is invaluable for developing more effective strategies and campaigns tailored to specific audiences. Furthermore, Onclusive’s PR and communications tools provide a complete solution for managing pressrooms, planning campaigns, and nurturing media relationships, streamlining workflows and enhancing collaboration among team members. By integrating technology, insights, and expertise, Onclusive simplifies the often chaotic media landscape, allowing organizations to elevate their performance consistently. The platform not only aids in proving the value of communications efforts but also supports continuous improvement, making it an essential partner for any organization committed to achieving PR and communications success. **Average Rating:** 4.3/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Onclusive?** - **Ease of Admin:** 8.6/10 (Category avg: 8.8/10) - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Onclusive?** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1) - **Company Website:** https://onclusive.com/ - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,686 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,003 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Communications Manager - **Top Industries:** Public Relations and Communications, Information Technology and Services - **Company Size:** 38% Mid-Market, 35% Small-Business #### What Are Onclusive's Pros and Cons? **Pros:** - Ease of Use (25 reviews) - Detailed Information (17 reviews) - Helpful (16 reviews) - Analytics (13 reviews) - Features (11 reviews) **Cons:** - Data Inaccuracy (10 reviews) - Inaccuracy (10 reviews) - Limited Coverage (10 reviews) - Not Intuitive (9 reviews) - Incomplete Media Coverage (8 reviews) ### 4. [Propel](https://www.g2.com/products/propel-2022-11-17/reviews) Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their stories to, manage media relationships and campaigns, monitor coverage and share of voice of their brand, and easily measure business impact from earned media efforts. Propel has over 150 customers, including Real Chemistry, Textron, Insurify, and other leading brands and agencies. Launched in 2019, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami. Propel has raised $6 million in venture funding to date and is the fastest-growing PR technology in the world. For more information, visit www.propelmypr.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 39 **How Do G2 Users Rate Propel?** - **Ease of Admin:** 8.0/10 (Category avg: 8.8/10) - **Ease of Use:** 8.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Propel?** - **Seller:** [Propel](https://www.g2.com/sellers/propel-91e07c46-eb34-4678-8432-11d871fb7572) - **Year Founded:** 2017 - **HQ Location:** Tel Aviv, Gush Dan - **Twitter:** @PropelPRM (766 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/propel-crm/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications - **Company Size:** 79% Small-Business, 18% Mid-Market #### What Are Propel's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Customization (2 reviews) - Ease of Use (2 reviews) - Features (2 reviews) - Helpful (2 reviews) **Cons:** - Customization Issues (1 reviews) - Difficult Navigation (1 reviews) - Export Issues (1 reviews) - Filtering Issues (1 reviews) - Improvement Needed (1 reviews) ### 5. [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove PR impact. With industry-leading data accuracy, top-rated customer service, and an AI-forward approach, we pride ourselves on delivering reliable solutions that simplify everyday PR activities for clients ranging from boutique PR agencies to global enterprise organizations (and everyone in-between). Media Database: Find and reach key media contacts with Agility’s all-in-one database and distribution platform with a built-in generative AI writing assistant. Media Monitoring: Never miss a mention with AI-enhanced monitoring. Easily track any topic important to your brand, including your competitors and industry news, across various media such as online, print, broadcast, podcasts, and social media. Social Listening: Easily monitor critical keywords, topics, handles, and hashtags to identify trends, market opportunities, and potential influencers across all major social media platforms. Media Intelligence Services: Combines the expertise of our media and data analysts with our AI-powered media monitoring and social listening platform to deliver business-critical insights. **Average Rating:** 4.1/5.0 **Total Reviews:** 394 **How Do G2 Users Rate Agility PR Solutions?** - **Ease of Admin:** 8.3/10 (Category avg: 8.8/10) - **Ease of Use:** 8.2/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Agility PR Solutions?** - **Seller:** [Agility PR Solutions](https://www.g2.com/sellers/agility-pr-solutions) - **Company Website:** https://www.agilitypr.com/ - **Year Founded:** 2003 - **HQ Location:** Ottawa, Canada - **Twitter:** @agilityprs (4,600 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10866881/ (227 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Director, Managing Director - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 59% Small-Business, 24% Mid-Market #### What Are Agility PR Solutions's Pros and Cons? **Pros:** - Ease of Use (36 reviews) - Customer Support (26 reviews) - Helpful (20 reviews) - Features (18 reviews) - Database Quality (17 reviews) **Cons:** - Limited Functionality (13 reviews) - Data Inaccuracy (12 reviews) - Not Intuitive (11 reviews) - Expensive (10 reviews) - Inaccuracy (7 reviews) ### 6. [PR.co](https://www.g2.com/products/pr-co/reviews) Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing media landscape. - A CMS built specifically for public relations - Get more done and prevent mistakes with AI - PR software built for busy teams - The best-rated online newsroom on the market - Connect with local audiences, stay in control - GEO: Have your brand recommended by AI chatbots - SEO: Make your digital PR content shine on search engines - CRM: Save time and stress by managing contacts, emails and content all in one tool. - Outreach: Send pitches that result in coverage - Automate your PR workflow with powerful integrations - Build a loyal following with newsletter subscribers - Actionable PR analytics and reporting that prove your worth - Online media monitoring made easy with the help of AI **Average Rating:** 4.7/5.0 **Total Reviews:** 40 **How Do G2 Users Rate PR.co?** - **Ease of Admin:** 9.3/10 (Category avg: 8.8/10) - **Ease of Use:** 9.6/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Ease of Setup:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind PR.co?** - **Seller:** [PR.co](https://www.g2.com/sellers/pr-co) - **Company Website:** https://pr.co - **Year Founded:** 2013 - **HQ Location:** Amsterdam, Noord-Holland - **Twitter:** @prdotco (5,509 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5187533/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications - **Company Size:** 48% Small-Business, 40% Mid-Market #### What Are PR.co's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Helpful (5 reviews) - Customer Support (4 reviews) - User Interface (4 reviews) - Communication (2 reviews) ### 7. [Prezly](https://www.g2.com/products/prezly/reviews) Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates. Go to www.prezly.com to start your free 14-day trial, no credit card info required. **Average Rating:** 4.3/5.0 **Total Reviews:** 74 **How Do G2 Users Rate Prezly?** - **Ease of Admin:** 8.7/10 (Category avg: 8.8/10) - **Ease of Use:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Prezly?** - **Seller:** [Prezly](https://www.g2.com/sellers/prezly) - **Year Founded:** 2010 - **HQ Location:** Flemish-Brabant, Belgium - **Twitter:** @Prezly (2,882 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/prezly (19 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 55% Small-Business, 30% Mid-Market #### What Are Prezly's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Client Service (4 reviews) - Ease of Use (3 reviews) - Response Time (2 reviews) - User-Friendly Layout (2 reviews) **Cons:** - Limited Features (1 reviews) - Limited Functionality (1 reviews) ### 8. [Prowly](https://www.g2.com/products/prowly/reviews) Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. Users are able to foster long-term relationships with journalists by drafting effective strategies based on industry data, and prove their value to clients and stakeholders with easy-to-understand insights. Prowly's users estimate that they've been able to increase their PR efficiency by 30%. **Average Rating:** 4.2/5.0 **Total Reviews:** 108 **How Do G2 Users Rate Prowly?** - **Ease of Admin:** 8.4/10 (Category avg: 8.8/10) - **Ease of Use:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Ease of Setup:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Prowly?** - **Seller:** [Prowly.com](https://www.g2.com/sellers/prowly-com) - **Year Founded:** 2013 - **HQ Location:** BostonMassachusetts, USA - **Twitter:** @prowly_com (3,051 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5168472/ (35 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Computer Software - **Company Size:** 76% Small-Business, 21% Mid-Market #### What Are Prowly's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Features (10 reviews) - User Interface (9 reviews) - Analytics (6 reviews) - Easy Setup (6 reviews) **Cons:** - Limited Functionality (6 reviews) - Limited Coverage (5 reviews) - Limited Features (5 reviews) - Data Inaccuracy (4 reviews) - Incomplete Media Coverage (4 reviews) ## What Is PR CRM Software? [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr) ## What Software Categories Are Similar to PR CRM Software? - [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) - [PR Analytics Software](https://www.g2.com/categories/pr-analytics) - [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting)