Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as press release distribution software, media and influencer targeting software, and media monitoring software products.
To qualify for inclusion in the PR Analytics category, a product must:
Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn how to write a press release that will engage with them.
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Meltwater, a pioneer of media intelligence, gives businesses the information advantage they need to stay ahead. More than 30,000 companies use Meltwater’s media intelligence to stay on top of billions of online conversations and extract relevant insights to strategically manage their brands. With nearly 20 years of experience analyzing data, Meltwater is dedicated to personal, global service built on the local expertise of 60 offices across six continents. Our clients can monitor media coverag
We help busy PR professionals build great reports. Fast. You worked hard to earn that coverage. So when you succeed you want to show off and get some recognition. Problem is you're busy and pulling PR reports together is mind numbingly boring. Shouldn't you be planning your next genius campaign? Not up all night cutting and pasting! Cutting out screenshots, manually searching for the latest website visits. We make it super-easy for you to add your coverage and get it ready to show-off! In mi
Your PR and Marketing Cloud Solution. Distribute your news to traditional and digital media outlets using our wire distribution services, making it easy to launch and track effective press release campaigns. - Press Release Wire Distribution - Media Database & Outreach - Media Monitoring and Analytics - Company Newsrooms - Writing Services - PR Strategy Newswire continues to provide premier syndication to leading media outlets. We empower our clients with a variety of solutions to suit you
Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.
Amplify and measure your PR activities with our cloud-based, easy-to-use media database, monitoring and measurement tools & services. Media Database - Pinpoint print or broadcast journalists, social media influencers, bloggers, and analysts from our immense, global database of over 800,000 contacts. Get the detailed contact information and connect with your ideal influencers by sending personalized messages or releases right from the platform. The intuitive platform also tracks who opened e
Prowly is a PR and Content Marketing CRM for agencies, businesses and freelancers. It lets you create interactive press releases, articles or blog posts, post them on brand newsrooms, then distribute to the media and measure results. Several thousand professionals already use Prowly, including PR team members for brands such as Deloitte Digital, IKEA, Spotify and National Geographic. Prowly is a member of the European Tech Alliance, alongside some of the biggest technology startups from Europe (
TrendKite revolutionizes how the world's biggest brands and media companies measure the impact of their PR. Our advanced analytics and beautiful reporting measure real business impact and communicate success in a way that legacy solutions can’t. Our solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor-intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the re
Onclusive is the data science company for marketing and communications. We use artificial intelligence to reveal which strategies drive actual business outcomes, and leverage advanced marketing technologies to deliver a brand’s most valuable content to its intended audience, at scale. The result is thousands of high-performance campaigns around the world. Onclusive helps you get smarter. We empower you; to increase performance, to demonstrate value. We make communications the hero by combining
Muck Rack’s software enables PR teams to effectively find the right journalists for their stories, send customized pitches, collaborate as a team, and quantify their impact. Fortune 500 brands, agencies and startups rely on Muck Rack to manage relationships with the media and boost coverage more efficiently. Today’s PR professionals have no time for inaccurate contact information, disjointed workflows or archaic software. That’s why companies such as Nike, Taco Bell, Pfizer, Golin and Penguin R
Zignal Labs is reinventing how companies use media data to measure the brand and business impact of their communications. Through real-time and predictive analysis of the full-media spectrum, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to build and protect brand reputation, inform strategy and take action. Headquartered in San Francisco with offices in New York City, and Washington DC, Zignal serves customers around the world including IBM, NVI
alva is a leading solution for integrated Reputation Intelligence analytics. We collect, analyze and report on stakeholder sentiment to help the world’s leading companies better manage their stakeholder relationships and link reputation metrics to value creation. Our powerful content monitoring and analytics technology will tell you what’s happening in real time, 24/7, so you can make the right decisions, create value and drive positive change. alva's integrated Reputation Intelligence Platfor
Hypefactors is an integrated software platform, empowering PR and earned media professionals to achieve better results, by providing all the tools to power their stories and all the facts to document the results. We combine data, analytics, technology and tools to provide a unified and easy-to-use experience. The platform covers sections like global media monitoring, measurement (all the facts, incl the financial value of your media coverage), reporting (coverage and performance reports made in
Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful cont
Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow. Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s. For more than a century, [Omaha-based] Univer
Easily find journalists, analysts and influencers. Search by Name, Publication, Beat, Twitter, and more. Keep your team informed and drive accountability: easily track and share interactions such as last date of contact, feedback, personality, preferred contact methods and more. Save time and centralize contact information in real time. Manage and measure media relationships across your team. Identify and track your strongest and most valuable relationships
Commetric Media Analytics product features: - Combining quantitative high-level media measurement, with human-led in-depth qualitative analysis to provide comprehensive insight into media performance. - Quantitative measures such as activity over time, share of voice and volume by format help to provide competitive benchmark data, visualized by interactive dashboards. - Qualitative measures including discovered themes/topics, campaign messages and favourability, provide accurate insight into com