# Best PR Analytics Software - Page 4 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Public relations (PR) analytics software allows companies to measure the effectiveness of their public relations campaigns. PR analytics software provides companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. PR analytics software is often used in conjunction with other public relations software such as [press release distribution software](https://www.g2.com/categories/press-release-distribution), [media and influencer targeting software](https://www.g2.com/categories/media-and-influencer-targeting), and [media monitoring software](https://www.g2.com/categories/media-monitoring) products. Press release analytics and distribution software products are important tools in any PR strategy. However, don’t forget to do a great job at the basics, which are to (a) understand who your buyer persona is, and (b) learn [**how to write a press release**](https://learn.g2crowd.com/how-to-write-a-press-release) that will engage with them. To qualify for inclusion in the PR Analytics category, a product must: - Track PR campaigns related to the user and their company - Analyze success rates and other metrics based on reader engagement - Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons ## Top PR Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,628 reviews) | Media monitoring with journalist outreach and AVE reporting | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 2 | [Muck Rack](https://www.g2.com/products/muck-rack/reviews) | 4.5/5.0 (470 reviews) | Media relationship tracking with journalist-verified contact data | "[Up-to-Date Media Database with Easy Chat Updates and Automated Coverage Tracking](https://www.g2.com/survey_responses/muck-rack-review-13073676)" | | 3 | [Notified GlobeNewswire](https://www.g2.com/products/notified-globenewswire/reviews) | 4.4/5.0 (342 reviews) | AI citation tracking with integrated newswire distribution | "[Great Press Release Platform for Marketing/PR teams](https://www.g2.com/survey_responses/notified-globenewswire-review-11013339)" | | 4 | [TVEyes](https://www.g2.com/products/tveyes/reviews) | 4.2/5.0 (1,321 reviews) | Broadcast clip capture with ad value metrics | "[Great for Tracking PR Hits, Challenging Setup](https://www.g2.com/survey_responses/tveyes-review-11187573)" | | 5 | [CisionOne](https://www.g2.com/products/cisionone/reviews) | 3.9/5.0 (1,322 reviews) | Daily media monitoring with multi-client dashboards | "[Powerful Media Monitoring and Reporting with a Great Journalist Database](https://www.g2.com/survey_responses/cisionone-review-13060883)" | | 6 | [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) | 3.9/5.0 (758 reviews) | Wire distribution with guaranteed syndication tracking | "[Streamlined Press Releases with Stellar Support](https://www.g2.com/survey_responses/pr-newswire-review-12629013)" | | 7 | [Releasd](https://www.g2.com/products/releasd/reviews) | 4.5/5.0 (88 reviews) | Client-branded PR reports with automated coverage metrics | "[Great Global Looking PR Reports that Impress Clients, Adds Depth and Credibility to Our Work](https://www.g2.com/survey_responses/releasd-review-12562438)" | | 8 | [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) | 4.1/5.0 (400 reviews) | Media monitoring with one-stop distribution and analytics | "[Exceeded Expectations: Intuitive Platform, 5-Star Support, and Great AI Features](https://www.g2.com/survey_responses/agility-pr-solutions-review-12883155)" | | 9 | [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) | 4.3/5.0 (395 reviews) | Press release distribution with real-time analytics | "[Simple Press Release Distribution with Responsive Support and Great Value](https://www.g2.com/survey_responses/access-newswire-review-12945604)" | | 10 | [Launchmetrics](https://www.g2.com/products/launchmetrics/reviews) | 4.6/5.0 (89 reviews) | — | "[Launchmetrics Review](https://www.g2.com/survey_responses/launchmetrics-review-9193327)" | ## G2 Grid® for PR Analytics Software ![G2 Grid® for PR Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-analytics/grids.png?focus%5B%5D=2814&focus%5B%5D=20663&focus%5B%5D=13782&focus%5B%5D=30433&focus%5B%5D=1782&focus%5B%5D=6776&focus%5B%5D=20242&focus%5B%5D=8683) Highlighted products: Meltwater, Muck Rack, Notified GlobeNewswire, TVEyes, CisionOne, PR Newswire, Releasd, and Agility PR Solutions. Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-analytics/grids.json?focus%5B%5D=meltwater&focus%5B%5D=muck-rack&focus%5B%5D=notified-globenewswire&focus%5B%5D=tveyes&focus%5B%5D=cisionone&focus%5B%5D=pr-newswire&focus%5B%5D=releasd&focus%5B%5D=agility-pr-solutions) ## How Many PR Analytics Software Products Does G2 Track? **Total Products under this Category:** 62 ### Category Stats (Jul 2026) - **Average Rating**: 4.34/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Repsense (+2.83%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month *Last updated: July 19, 2026* ## How Does G2 Rank PR Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,600+ Authentic Reviews - 62+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which PR Analytics Software Is Best for Your Use Case? - **Leader:** [Meltwater](https://www.g2.com/products/meltwater/reviews) - **Highest Performer:** [Truescope](https://www.g2.com/products/truescope/reviews) - **Easiest to Use:** [Releasd](https://www.g2.com/products/releasd/reviews) - **Top Trending:** [Muck Rack](https://www.g2.com/products/muck-rack/reviews) - **Best Free Software:** [TVEyes](https://www.g2.com/products/tveyes/reviews) --- **Sponsored** ### Giftsenda Giftsenda is an international corporate gifting platform, designed to enable Marketing, Sales, Human Resources, and Customer Experience teams to break through the noise and make meaningful business connections. Our top-rated platform enables businesses to send personalized gifts, rewards and SWAG to employees, clients and leads worldwide in just a few clicks. Dream up a campaign online and we’ll deliver gifts in over 200 countries using digital and direct mail delivery methods. Through CRM and HRM integrations and automations businesses can incorporate gifting as part of their workflows. Our tracking capabilities enable users to see the ROI reports of each gifting campaign in your dashboard. This platform is the go-to tool for businesses looking to improve their brand image, increase customer and employee loyalty and retention, and build a strong sales pipeline. For those that are not looking to commit to long-term platform use, there is the option to launch once-off gifting campaigns. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=348&secure%5Bchosen_at%5D=2026-07-19T16%3A59%3A37Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=163896&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=348&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-analytics%3Fpage%3D4%26review_source%3Dmktg&secure%5Btoken%5D=eceed7760e01d56b5a921297d3d527fe43712930c04570b3462196348a855269&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url) --- ## What Is PR Analytics Software? [Public Relations (PR) Software](https://www.g2.com/categories/public-relations-pr) ## What Software Categories Are Similar to PR Analytics Software? - [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) - [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring)