Best Personalization Software

Personalization software is used to create personal website experiences based on user preferences. Personalization software leverages cookies, collaborative filtering, data analysis tools, and user profiling to tailor each website visitor experience. Organizations use personalization software to meet their customers’ needs in a more efficient manner and to increase customer satisfaction. Personalization software is often used by product and development teams to maximize a website's performance and to convert website visitors into buyers.

Personalization software can often be implemented as a part of other website performance tools such as A/B testing software and digital analytics software. It can also be used to integrate with e-commerce platforms, shopping cart software, and product information management (PIM) software to display relevant product information to the prospective buyer.

To qualify for inclusion in the Personalization category, a product must:

  • Monitor user behavior on channels such as mobile, web, or email
  • Provide features to create personalized messaging and product recommendations
  • Target visitors with custom messaging based on behavior and history
  • Provide a machine learning product that takes user recommendations and applies it to website analytics
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Personalization reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Bronto
    (67)4.0 out of 5
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    The Bronto Marketing Platform helps organizations of all sizes grow revenue, save time and optimize marketing resources. By delivering powerful and flexible email marketing solutions that work seamlessly with numerous ecommerce platforms, the Bronto Marketing Platform allows brands to maximize the value of customer data so they can deliver irresistible customer experiences. The Bronto Marketing Platform solutions incorporate best practices from 16 years of email marketing success and are used by

    Appcues makes it easy to deliver exceptional user experiences at scale, leading to happier customers and accelerated business growth. Using our Product-Led Growth Platform, anybody can publish beautiful and personalized in-product experiences in minutes, measure the impact on key business results, and know when and how to intervene with a human touchpoint. From IBM to OpenTable, thousands of businesses trust Appcues to onboard and engage users, provide scalable self-service support, announce ne

    AB Tasty
    (12)4.4 out of 5
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    Optimized for quick response

    AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more

    Act-On
    (68)4.2 out of 5
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    Optimized for quick response

    Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers busine

    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personal

    OptinMonster is the most powerful lead generation and conversion optimization tool for bloggers, eCommerce websites, marketing agencies, and all small businesses. Use OptinMonster to... - Rapidly grow your email list by converting abandoning visitors into subscribers using popups, scroll boxes, welcome mats, and more. - Reduce cart abandonment and boost sales conversions with intelligent targeting such as Exit-Intent, OnSite Retargeting, Geo-location, and more. Easily A/B test to make data-dri

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing process

    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of t

    It's here. The next generation of personalization is powered by cooperation. Identify, Engage, and Learn from our proprietary network of 150M+ online shoppers when they visit your website.

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it

    Sailthru helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. Sailthru personalizes individual customer experiences across digital communication channels—in email, on a brand’s website and in their mobile applications. Sailthru-powered 1:1 relationships with consumers help drive higher revenue, improve customer lifetime value and reduce churn.

    BounceX is an international marketing technology solution that brings a “logged-in” experience to logged-out website visitors across all their devices. A category leader in real-time device identity resolution, BounceX helps companies like Uniqlo, HelloFresh, and Meredith Corp orchestrate real-time, multichannel marketing programs that specifically target the individual consumer behind each device. They're best known for their impact on triggered email performance and website personalization.

    Instapage
    (8)3.6 out of 5
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    Optimized for quick response

    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 i

    Intellimize
    (4)4.8 out of 5
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    Optimized for quick response

    Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

    FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.

    MaaxMarket is an artificial intelligence platform designed to help small businesses with marketing. It has all required components to run your small business marketing. It comes with integrated email marketing, social media publishing & listening tools, real time website visitor tracking and collaboration tools. Apart from you getting the benefit of seeing a snapshot of all your marketing activities in one platform, we have an AI engine that will analyze your marketing data and give suggesti

    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-

    Unless caters to B2B and B2C companies that want to optimize their website for different audiences. By tapping into visitor-specific data, you can go beyond A/B testing and focus your optimization efforts on high-value audiences or individuals. Integrate Unless with your email tool, your CRM, or your remarketing solution and personalize across multiple channels - website, email, and paid. This results in more conversions, higher revenue, and more user engagement.

    Hyper Personalize your sales funnel and grow your email, website, remarketing sales conversions. Create dynamic images that personalize to your email recipients and website visitors, on the fly.

    Marketing Automation platform with social media/internet monitoring, e-PR tools, social media manager, advanced KPIs and pivot reporting

    As a Forrester leading SaaS Platform for Customer Journey Orchestration, Kitewheel delivers AI driven, omni-channel customer experiences in real time. Orchestrating across marketing automation, CRM, content management, analytics and programmatic ad tools, Kitewheel flexes the tools you have to help manage and deliver seamless interactions across systems. In the Analytics space, Kitewheel's award winning capabilities allow users to track and manage journey data wherever it's stored, viewing jou

    Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.

    RightMessage is a real-time content personalization tool.

    Adabra is a cloud an A.I. marketing automation platform, designed to help eCommerce and lead generation websites to boost sales.

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