Personalization Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Personalization Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Personalization Software Articles
Inside Connections 2022: What We Liked and Would’ve Liked to See
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also relies heavily on presenting findings, mapping trends, and advising in our areas of expertise. The experience varies from industry to industry, but for those of us in the martech arena, we often have the opportunity to have inside access to some of the biggest conferences and events in the space.
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and participate in various projects and conferences. It’s an incredible opportunity to engage with other industry experts and peers to identify where we can best allocate resources and learn about the changes on the horizons of our specialties.
How to Balance Consumer Privacy and Personalization in Marketing
Every day, consumers are inundated with generic advertisements on billboards, subway ads, and TV and radio commercials.
Personalization Software Glossary Terms
Outbound marketing is a proactive approach where businesses reach leads via ads, cold outreach, and promotion. Explore its benefits and best practices.
by Kelly Fiorini
Marketing automation is when software is used to automatically complete various marketing tasks by following triggered prompts. Learn about its benefits.
by Holly Landis
