# Best Enterprise Personalization Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Personalization category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Personalization to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Personalization category. In addition to qualifying for inclusion in the Personalization Software category, to qualify for inclusion in the Enterprise Business Personalization Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Personalization Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,390 reviews) | Behavior-triggered cross-channel journey orchestration | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 2 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Behavior-triggered cross-channel personalization via Canvas journeys | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 3 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | Shopify-native behavioral segmentation and automated flows | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 4 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (829 reviews) | Behavior-triggered lifecycle messaging with Liquid personalization | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 5 | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5.0 (1,190 reviews) | Behavior-triggered personalization with omnichannel journey automation | "[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)" | | 6 | [Iterable](https://www.g2.com/products/iterable/reviews) | 4.4/5.0 (814 reviews) | Behavior-triggered multichannel personalization without engineering dependency | "[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)" | | 7 | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5.0 (4,385 reviews) | — | "[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)" | | 8 | [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5.0 (766 reviews) | Behavior-triggered omnichannel personalization with unified CDP | "[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)" | | 9 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,169 reviews) | Shopify-native behavioral email and SMS automation | "[Omnisend Gives Us Full Control Over Branded Email & SMS Automation](https://www.g2.com/survey_responses/omnisend-review-13029949)" | | 10 | [WebEngage](https://www.g2.com/products/webengage/reviews) | 4.5/5.0 (754 reviews) | Behavior-based segmentation with omnichannel journey personalization | "[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)" | --- ## What Are the Most Common Questions About Personalization Software? *AI-generated · Last updated: May 26, 2026* ### What top Personalization platforms for Technology companies seeking easy integration and minimal implementation complexity? Based on G2 reviews, buyers in the Personalization category most often describe successful implementations in terms of fast setup, intuitive workflows, and low dependence on technical teams. Reviewers repeatedly mention smooth onboarding, easy integrations, and the ability to launch segmented, personalized experiences without heavy developer support. According to verified users, the most commonly praised themes across recent reviews are quick deployment, centralized campaign management, and ease of building journeys across channels. G2 reviewers mention that teams value platforms that reduce setup friction while still supporting segmentation, automation, and personalized messaging for web, email, app, and mobile experiences. **Here are some of the top-rated products on G2:** - [Insider One](https://www.g2.com/products/insider-one/reviews/insider-one-review-8404328) – often praised for quick onboarding, easy integration, and intuitive multichannel personalization workflows - [Braze](https://www.g2.com/products/braze/reviews/braze-review-12845943) – frequently used for building personalized journeys with easy-to-use pathways and strong data-driven messaging - [Customer.io](https://www.g2.com/products/customer-io/reviews/customer-io-review-12831280) – highlighted for flexible journey building and behavior-based messaging without constant developer involvement ### Which Personalization do teams actually keep using beyond rollout instead of reverting? Based on G2 reviews, teams tend to keep using personalization platforms when the system becomes part of day-to-day campaign work instead of remaining a one-time implementation. According to verified users, long-term adoption is strongest when marketers can independently build journeys, test ideas, and manage campaigns without relying heavily on engineering. G2 reviewers mention that ongoing use is also tied to responsive support, reliable performance, and the ability to centralize customer data and communication channels in one place. Reviews consistently show that teams stick with platforms that save time, support repeatable workflows, and continue delivering relevant segmentation, automation, and personalized messaging after the initial rollout phase. ### What most reliable Personalization based on reviews from Operations Manager managing Technology company operations? Based on G2 reviews, reliability in personalization software is usually described through stable campaign execution, dependable delivery, and the ability to manage customer engagement without constant troubleshooting. According to verified users, operations-focused teams value platforms that keep workflows organized, simplify segmentation, and support ongoing campaigns across channels with minimal disruption. G2 reviewers mention that strong support, clear interfaces, and centralized control over messaging and data are key reasons a platform is viewed as reliable. In recent reviews, reliability is closely tied to ease of use in day-to-day operations, especially when teams need to launch campaigns quickly, maintain data consistency, and monitor performance without adding operational overhead. ### What most trusted Personalization solutions for Operations Manager teams based on user reviews? Based on G2 reviews, trusted personalization solutions are the ones users rely on for both execution and support. According to verified users, trust is built when platforms help teams unify customer data, automate campaigns consistently, and reduce the need for manual coordination across channels. G2 reviewers mention that operations teams especially value responsive support, reliable integrations, and intuitive workflows that make campaign management easier rather than more complex. Reviews also show that trusted tools are those that help teams maintain visibility into customer behavior while keeping communication organized and relevant. In practice, users describe trust as a mix of stable platform performance, practical usability, and vendor support that helps solve issues quickly. ### Which Personalization solutions deliver streamlined workflow while maintaining strong user team adoption? Based on G2 reviews, personalization solutions that maintain strong team adoption are usually the ones that simplify execution without taking away flexibility. According to verified users, streamlined workflow comes from intuitive journey builders, centralized campaign tools, and templates or automation that reduce repetitive tasks. G2 reviewers mention that adoption stays strong when non-technical users can launch and optimize campaigns on their own, while more advanced teams still have room to personalize journeys and messaging. Reviews consistently point to ease of navigation, reduced manual work, and accessible segmentation as major drivers of ongoing user adoption. Teams are more likely to keep using the platform when it fits naturally into everyday marketing and customer engagement workflows. ### How Personalization supporting real-time visibility without sacrificing system stability and overall data integrity? Based on G2 reviews, buyers looking for real-time visibility want platforms that can surface customer behavior quickly while keeping workflows stable and data dependable. According to verified users, this usually means having centralized customer profiles, responsive reporting, and the ability to trigger campaigns from live events or behavioral signals. G2 reviewers mention that strong personalization tools balance fast insights with reliable execution, so teams can act on customer activity without creating operational issues. Reviews also highlight the importance of stable integrations and organized data flows, since real-time campaign actions are only useful when the underlying information is accurate. Users consistently associate strong visibility with faster decisions, better targeting, and more confident campaign optimization. ### What Personalization with the simplest configuration and onboarding for non-technical teams in Mid-market? Based on G2 reviews, mid-market teams with limited technical resources prioritize platforms that are fast to set up, easy to understand, and supported by helpful onboarding. According to verified users, the simplest implementations usually come from tools with intuitive interfaces, clear setup flows, and responsive support during rollout. G2 reviewers mention that non-technical teams especially value drag-and-drop builders, straightforward segmentation, and templates that reduce the need for coding or outside development help. Reviews also show that successful onboarding is not just about speed, but about giving marketers confidence to manage campaigns independently afterward. In recent feedback, simple configuration is closely tied to faster time to value and smoother team adoption. ### Which Personalization provide streamlined workflow without expensive implementation costs or outside consulting? Based on G2 reviews, buyers looking to avoid heavy implementation costs focus on platforms that let internal teams launch campaigns and build journeys without relying on outside consultants. According to verified users, streamlined workflow comes from easy integrations, intuitive builders, and built-in automation that reduce the need for technical setup. G2 reviewers mention that platforms are especially appealing when onboarding is manageable, support is responsive, and marketers can make changes on their own after launch. Reviews consistently describe value in terms of faster execution, reduced manual effort, and lower dependence on engineering or agencies. In practice, teams favor personalization software that simplifies day-to-day work while keeping setup practical for lean internal resources. ### What best Personalization platforms for Mid-market organizations that require real-time visibility effectively effectively? Based on G2 reviews, the best personalization platforms for mid-market organizations are those that combine usable real-time data with practical campaign execution. Reviewers often describe value through faster segmentation, immediate behavioral triggers, and visibility into customer actions across web, app, email, and messaging channels. According to verified users, these platforms help teams respond to browsing activity, onboarding progress, or drop-off behavior with more relevant messaging. G2 reviewers mention that the strongest options also keep workflows manageable for smaller teams by centralizing data and communication in one place. For mid-market buyers, real-time visibility matters most when it leads to quicker campaign adjustments, more relevant customer experiences, and better coordination across channels. **Here are some of the top-rated products on G2:** - [Insider One](https://www.g2.com/products/insider-one/reviews/insider-one-review-8404328) – widely used for real-time segmentation, multichannel journeys, and personalized web and messaging experiences - [Customer.io](https://www.g2.com/products/customer-io/reviews/customer-io-review-12831280) – strong for event-driven automation and timely messaging based on user behavior and lifecycle stage - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews/bloomreach-review-12818766) – noted for combining customer data, personalization, and automated journeys in one platform ### What highest rated Personalization for Mid-market Technology companies focused on easy integration delivery? Based on G2 reviews, the highest rated personalization options for mid-market technology companies are typically the ones users describe as easy to integrate, simple to onboard, and practical for everyday use. According to verified users, strong delivery depends on smooth setup, responsive support, and the ability to connect customer data and engagement channels without heavy implementation work. G2 reviewers mention that easy integration is especially important when teams need to move quickly and avoid long technical projects. Reviews also show that mid-market buyers value platforms that support segmentation, automation, and personalized experiences soon after launch, rather than requiring extensive consulting. Overall, users reward tools that make integration feel operationally light while still supporting meaningful personalization outcomes. **Here are some of the top-rated products on G2:** - [Insider One](https://www.g2.com/products/insider-one/reviews/insider-one-review-8404328) – praised for easy onboarding, fast integrations, and getting multichannel personalization live quickly - [Braze](https://www.g2.com/products/braze/reviews/braze-review-12845943) – valued for intuitive setup, rich personalization workflows, and smooth integration with customer data - [Customer.io](https://www.g2.com/products/customer-io/reviews/customer-io-review-12831280) – recognized for flexible integration and easy behavior-based messaging that supports lean teams ## G2 Grid® for Personalization Software ![G2 Grid® for Personalization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/personalization/grids.png?focus%5B%5D=43119&focus%5B%5D=20732&focus%5B%5D=340&focus%5B%5D=19103&focus%5B%5D=112089&focus%5B%5D=4042&focus%5B%5D=30396&focus%5B%5D=1759) Highlighted products: Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Bloomreach, Evam, Iterable, Netcore Customer Engagement Platform, and Dotdigital. Underlying data: [Grid® JSON](https://www.g2.com/categories/personalization/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=evam&focus%5B%5D=iterable&focus%5B%5D=netcore-customer-engagement-platform&focus%5B%5D=dotdigital&segment=enterprise) ## How Many Personalization Software Products Does G2 Track? **Total Products under this Category:** 261 ### Category Stats (Jul 2026) - **Average Rating**: 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Abacus.ai (+1.36%) - Among all products in this category, Abacus.ai recorded the largest rating increase compared to last month *Last updated: July 15, 2026* ## How Does G2 Rank Personalization Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 39,200+ Authentic Reviews - 261+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Customer.io Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1674&secure%5Bchosen_at%5D=2026-07-15T09%3A05%3A49Z&secure%5Bdisplayable_resource_id%5D=1674&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=1674&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpersonalization%2Fenterprise%3Fpage%3D3%26segment%3Denterprise&secure%5Btoken%5D=7a86b68e0f695a8a8395bcf3e7dc1e3f4d561227bd2d4ff18dae7e6b5962d010&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_personalization%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Personalization Software Products in 2026? ### 1. [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is a software designed to unify marketing and customer engagement capabilities into a single platform powered by AI and an integrated Customer Data Platform (CDP). The software provides data unification, personalization, and cross-channel journey orchestration by leveraging AI alongside natively supported channels including WhatsApp, SMS, Email, Web, App, and Site Search. It automates multi-channel customer journeys and reduces the complexity of managing disparate marketing tools. Insider One addresses the challenge of fragmented customer engagement by consolidating AI-driven decisioning, customer data management, and personalization into one platform trusted by 2,000+ brands including Samsung, L'Oréal, and Toyota. The software supports use cases across fifteen industries and more than 30 countries, with recognition as a leader in CDP, Personalization Engines, Mobile Marketing, and Customer Journey Analytics. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,390 **How Do G2 Users Rate Insider One?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.1/10 (Category avg: 8.9/10) - **Ease of Use:** 9.4/10 (Category avg: 8.8/10) - **Quality of Support:** 9.6/10 (Category avg: 9.3/10) **Who Is the Company Behind Insider One?** - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** https://useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Mid-Market, 28% Small-Business #### What Are Insider One's Pros and Cons? **Pros:** - Ease of Use (222 reviews) - Customer Engagement (205 reviews) - Personalization (181 reviews) - Engagement (169 reviews) - Customer Support (162 reviews) **Cons:** - Learning Curve (81 reviews) - Difficult Learning (38 reviews) - Time-Consuming (37 reviews) - High Learning Curve (31 reviews) - Integration Issues (29 reviews) ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Insider One remarkable, enabling quick campaign edits and efficient customer engagement. - Users find Insider One's **customer engagement features** invaluable for personalized interactions, driving high conversions across channels. - Users benefit from **personalized interactions** across channels, enhancing engagement and driving effective customer communication for launches. - Users value the **high engagement features** of Insider One, enhancing customer interactions and driving conversions effectively. - Users commend the **proactive support** from Insider One's Customer Success team, enhancing issue resolution and strategic insights. **Cons:** - Users find the **learning curve steep** due to the complexity and numerous features of Insider One. - Users find the **difficult learning curve** of Insider One overwhelming, causing delays in fully utilizing its features. - Users find the **time-consuming setup** process for campaigns and surveys hinders efficient execution and testing. - Users note a **high learning curve** with Insider One, finding initial setup and navigation challenging despite eventual ease of use. - Users complain about the **integration issues** with Insider One, citing time-consuming processes and insufficient documentation. #### What Are Recent G2 Reviews of Insider One? **"[Complete and intuitive platform, with fast and efficient support](https://www.g2.com/survey_responses/insider-one-review-13036694)"** **Rating:** 4.5/5.0 stars *— Arlete M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) --- **"[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)"** **Rating:** 5.0/5.0 stars *— Gabriel A.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### 2. [Braze](https://www.g2.com/products/braze/reviews) Braze is a software designed to power customer engagement through composable intelligence and AI-driven personalization at every touchpoint. The software provides cross-channel messaging, journey orchestration, and AI-powered decisioning by leveraging BrazeAI, which activates agents, models, and features across the entire platform. It automates 1:1 personalized customer interactions and reduces the manual effort required to deliver timely, relevant experiences at scale. Braze addresses the challenge of disconnected customer communications by enabling brands to turn customer actions into autonomous, personalized interactions across every channel. The software supports use cases ranging from lifecycle marketing to conversion optimization, and is recognized as a Leader in marketing technology by industry analysts. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,662 **How Do G2 Users Rate Braze?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.5/10 (Category avg: 8.9/10) - **Ease of Use:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 8.5/10 (Category avg: 9.3/10) **Who Is the Company Behind Braze?** - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 27% Enterprise #### What Are Braze's Pros and Cons? **Pros:** - Ease of Use (385 reviews) - Intuitive (189 reviews) - Automation (151 reviews) - Customer Support (151 reviews) - Features (151 reviews) **Cons:** - Learning Curve (159 reviews) - Missing Features (149 reviews) - Limitations (102 reviews) - Limited Features (93 reviews) - Steep Learning Curve (86 reviews) ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Braze, highlighting its intuitive design and flexibility for various needs. - Users find Braze's **intuitive interface** easy to learn, enabling effective customer messaging and scalable CRM campaigns. - Users praise Braze for its **effective automation** , enabling seamless, personalized campaigns across multiple channels effortlessly. - Users commend Braze's **responsive customer support** , making implementation and ongoing use a seamless experience. - Users appreciate the **powerful multichannel capabilities** of Braze, benefiting from its intuitive design and seamless functionality. **Cons:** - Users find the **learning curve challenging** , needing time and support to grasp Braze's complex interface and tools. - Users feel the absence of **missing features** hampers engagement and limits email customization in Braze. - Users find the **heavy complexity** of Braze unsuitable for simple tasks, complicating simple survey use cases. - Users find Braze's **limited features** hinder their ability to analyze data effectively and gather meaningful feedback. - Users mention a **steep learning curve** initially, making the onboarding and mastery of features quite challenging. #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Powerful multi-channel engagement platform](https://www.g2.com/survey_responses/braze-review-7258144)"** **Rating:** 4.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) --- ### 3. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,385 **How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.8/10 (Category avg: 8.9/10) - **Ease of Use:** 7.6/10 (Category avg: 8.8/10) - **Quality of Support:** 7.7/10 (Category avg: 9.3/10) **Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons? **Pros:** - Ease of Use (341 reviews) - Automation (197 reviews) - Integrations (183 reviews) - Email Marketing (177 reviews) - Features (165 reviews) **Cons:** - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) - Complexity (140 reviews) - Expensive (138 reviews) - Complex Usage (110 reviews) ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **user-friendly interface** of Agentforce Marketing enhances navigation and facilitates quick learning for effective engagement. - Users value the **advanced automation capabilities** of Salesforce Marketing Cloud, enhancing customer engagement and lead conversion. - Users appreciate the **seamless integrations** that enhance data consolidation and customer engagement across multiple channels. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing personalized communications and campaign effectiveness with ease. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing segmentation and personalized engagement strategies effectively. **Cons:** - Users face a significant **learning curve** with Salesforce Marketing Cloud, making initial setup and usage challenging. - Users find the **steep learning curve** challenging, requiring significant time and effort to effectively utilize Agentforce Marketing. - Users find the **complexity** of Agentforce Marketing overwhelming, needing extensive knowledge and training to navigate effectively. - Users find the product **expensive** , indicating that its cost may be a barrier for some potential users. - Users find the **complex usage** of Agentforce Marketing challenging, particularly during setup and navigation between its features. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"** **Rating:** 5.0/5.0 stars *— Sadi H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) --- **"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments - [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments ### 4. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is a software designed to personalize the entire customer experience through autonomous search, conversational shopping, and agentic marketing automation. The software provides personalized marketing campaigns, enhanced product discovery, headless content management, and AI-driven customer service by leveraging Loomi, its proprietary AI for ecommerce, to enable rapid data processing and analysis. It automates cross-channel customer journeys and reduces reliance on third-party solutions by consolidating engagement, discovery, and content capabilities into one platform. Bloomreach addresses the challenge of disconnected commerce experiences by delivering a cohesive, omnichannel personalization strategy for businesses across retail, financial services, hospitality, and gaming. The software supports 1,400+ brands including American Eagle, Sonepar, and Pandora, with capabilities spanning social ad retargeting, omnichannel support, and AI-powered optimization. **Average Rating:** 4.6/5.0 **Total Reviews:** 766 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.9/10) - **Ease of Use:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.2/10 (Category avg: 9.3/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's **ease of use** remarkable, enjoying its intuitive interface and fast processing capabilities. - Users find Bloomreach to have **powerful features and ease of use** , enhancing daily operations and marketing analyses. - Users find Bloomreach's **seamless integration and robust support** essential for streamlining customer targeting and data management. - Users commend the **outstanding support** from Bloomreach, noting responsiveness and professionalism in addressing all queries. - Users value the **intuitive interface** of Bloomreach, enhancing their ability to create effective marketing strategies effortlessly. **Cons:** - Users find the **steep learning curve** of Bloomreach frustrating, noting it lacks user-friendliness and intuitive navigation. - Users find **limited features** in Bloomreach, such as restrictions on searchable fields and downloading options, frustrating. - Users find **missing features** in Bloomreach, such as limited searchable fields and lack of direct SQL support, frustrating. - Users experience a **steep learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and effort for effective onboarding. #### What Are Recent G2 Reviews of Bloomreach? **"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"** **Rating:** 4.0/5.0 stars *— megan l.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) --- **"[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)"** **Rating:** 5.0/5.0 stars *— Denise R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 5. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 223 **How Do G2 Users Rate Evam?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.6/10 (Category avg: 8.9/10) - **Ease of Use:** 9.2/10 (Category avg: 8.8/10) - **Quality of Support:** 9.5/10 (Category avg: 9.3/10) **Who Is the Company Behind Evam?** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Evam's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users find Evam to be **incredibly easy to use** , with an intuitive interface that simplifies campaign design and execution. - Users value Evam for its **real-time data-capturing and personalized campaign management** , enhancing customer engagement significantly. - Users appreciate Evam's **intuitive interface** , making campaign design and execution seamless and efficient for real-time engagement. - Users value the **automation capabilities** of Evam, which enhance efficiency in managing customer journeys and campaigns. - Users value the **flexibility** of Evam, enabling adaptation to diverse business needs and seamless real-time management. **Cons:** - Users find the **learning curve steep** , as many complex features require significant effort to master. - Users find that **difficult learning** curves hinder their ability to effectively use Evam, especially without technical skills. - Users find the **steep learning curve** of Evam challenging, especially those lacking technical skills or background. - Users find the **complex features** of Evam challenging to set up, especially without technical expertise. - Users find Evam's interface **not intuitive** , causing complexity and confusion during campaign design and management. #### What Are Recent G2 Reviews of Evam? **"[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)"** **Rating:** 5.0/5.0 stars *— GÖRKEM U.* [Read full review](https://www.g2.com/survey_responses/evam-review-12977000) --- **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 6. [Iterable](https://www.g2.com/products/iterable/reviews) Iterable is a software designed to power AI-driven customer engagement at enterprise scale across every channel. The software provides intelligent personalization, cross-channel journey orchestration, and campaign governance by leveraging AI to transform customer data into actionable, measurable experiences. It automates multi-channel engagement workflows and reduces the operational friction that slows enterprise marketing teams. Iterable addresses the challenge of balancing speed and control at scale by giving teams the flexibility to optimize performance while maintaining governance guardrails. The software supports global brands including Priceline, Fabletics, Blockchain, and Box, driving measurable growth through continuous performance optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 814 **How Do G2 Users Rate Iterable?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.9/10) - **Ease of Use:** 8.4/10 (Category avg: 8.8/10) - **Quality of Support:** 8.8/10 (Category avg: 9.3/10) **Who Is the Company Behind Iterable?** - **Seller:** [Iterable](https://www.g2.com/sellers/iterable) - **Company Website:** https://www.iterable.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @Iterable (2,603 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3119164/ (858 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 54% Mid-Market, 26% Small-Business #### What Are Iterable's Pros and Cons? **Pros:** - Ease of Use (128 reviews) - Intuitive (90 reviews) - Customer Support (81 reviews) - Automation (78 reviews) - Personalization (78 reviews) **Cons:** - Learning Curve (79 reviews) - Missing Features (68 reviews) - Limited Features (47 reviews) - Reporting Issues (45 reviews) - Inadequate Reporting (43 reviews) ### What Do G2 Reviewers Say About Iterable? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Iterable, noting smooth onboarding and quick adaptation to the platform. - Users find Iterable **intuitive and user-friendly** , praising its ease of use and responsive customer support. - Users commend Iterable's **exceptional customer support** , praising their helpfulness and ease of contact throughout the onboarding process. - Users find Iterable's **automation features** highly beneficial for creating personalized and impactful marketing communications effortlessly. - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. **Cons:** - Users find the **learning curve steep** , struggling with unclear documentation and reliance on customer support for guidance. - Users express frustration about **missing features** , including limited NHI filtering and inadequate export options for HTML templates. - Users find the **limited features** of Iterable hinder effective template creation and overall workflow efficiency. - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. - Users experience **inadequate reporting** in Iterable, facing unreliable conversion tracking and basic analytics features that hinder insights. #### What Are Recent G2 Reviews of Iterable? **"[Iterable: The Intuitive Platform That Makes Data Actionable](https://www.g2.com/survey_responses/iterable-review-12383489)"** **Rating:** 4.5/5.0 stars *— Jake B.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12383489) --- **"[Iterable scales with your growth and unifies B2B and B2C journeys](https://www.g2.com/survey_responses/iterable-review-12943549)"** **Rating:** 5.0/5.0 stars *— Daniel A.* [Read full review](https://www.g2.com/survey_responses/iterable-review-12943549) --- #### What Are G2 Users Discussing About Iterable? - [Is iterable a CRM?](https://www.g2.com/discussions/is-iterable-a-crm) - [What is iterable in Java?](https://www.g2.com/discussions/what-is-iterable-in-java) - 1 comment - [How much does iterable cost?](https://www.g2.com/discussions/how-much-does-iterable-cost) - 1 comment - [What is Iterable?](https://www.g2.com/discussions/what-is-iterable) - 2 comments ### 7. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 **How Do G2 Users Rate Netcore Customer Engagement Platform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.0/10 (Category avg: 8.9/10) - **Ease of Use:** 8.9/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Netcore Customer Engagement Platform?** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,828 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,278 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 33% Enterprise #### What Are Netcore Customer Engagement Platform's Pros and Cons? **Pros:** - Ease of Use (166 reviews) - Helpful (119 reviews) - Engagement (113 reviews) - Customer Support (103 reviews) - Features (100 reviews) **Cons:** - Missing Features (49 reviews) - Slow Performance (43 reviews) - Learning Curve (38 reviews) - Slow Loading (34 reviews) - Limited Features (27 reviews) ### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Netcore's platform, highlighting the effective drag-and-drop journey builder. - Users value the **helpful support** from Netcore's team, ensuring smooth implementation and effective engagement strategies. - Users highlight the **intelligent automation** of Netcore's platform, streamlining omnichannel engagement and enhancing customer experiences. - Users appreciate the **responsive customer support** of Netcore, highlighting their quick assistance and helpful recommendations. - Users love the **robust omnichannel capabilities** of Netcore, making customer engagement seamless and effective across various channels. **Cons:** - Users find the **missing automation features** hinder campaign efficiency and delay reporting processes. - Users often face **slow performance** with report generation and campaign execution, leading to inefficiencies in operations. - Users find a **slight learning curve** with the Netcore platform, noting the interface could be more intuitive. - Users report **slow loading times** which can hinder their overall experience and efficiency with the platform. - Users find the **limited features** for customization and reporting hinder their effectiveness in using the platform. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"** **Rating:** 5.0/5.0 stars *— Yash G.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) --- **"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"** **Rating:** 5.0/5.0 stars *— Rishabh P.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423) --- #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### 8. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a software designed to simplify customer engagement and retention for businesses across digital channels through a full-stack Retention OS. The software provides real-time customer data unification, multi-channel journey automation, targeted campaign execution, and 1:1 personalization by leveraging AI-driven predictive models, dynamic micro-segmentation, and an intuitive drag-and-drop workflow builder. It automates personalized campaigns triggered by customer actions and predefined business events, and reduces the effort required to coordinate engagement across email, SMS, push notifications, and more. WebEngage addresses the challenge of customer churn and disjointed engagement by giving businesses a unified view of customer behavior and tools to intervene at the right moment with the right message. The software supports 800+ brands globally and is compatible with a wide range of ESP and MSP integrations, with offices spanning India, the Middle East and Africa, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 754 **How Do G2 Users Rate WebEngage?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.9/10) - **Ease of Use:** 8.8/10 (Category avg: 8.8/10) - **Quality of Support:** 8.6/10 (Category avg: 9.3/10) **Who Is the Company Behind WebEngage?** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,055 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (367 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### What Are WebEngage's Pros and Cons? **Pros:** - Ease of Use (61 reviews) - Analytics (47 reviews) - Journey Creation (43 reviews) - Helpful (42 reviews) - Features (39 reviews) **Cons:** - Learning Curve (23 reviews) - Slow Performance (20 reviews) - Time-Consuming (17 reviews) - Missing Features (16 reviews) - Steep Learning Curve (14 reviews) ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find WebEngage to be **very easy to use** , enhancing engagement and facilitating smooth integration with other tools. - Users commend the **powerful analytics and segmentation features** of WebEngage, enhancing engagement and conversion rates seamlessly. - Users love the **intuitive journey designer** of WebEngage, enabling effortless creation of multi-channel campaigns. - Users praise WebEngage for its **helpful support team** that efficiently resolves issues and enhances user engagement. - Users value the **feature-rich experience** of WebEngage, enhancing usability and flexibility for effective engagement. **Cons:** - New users face a **steep learning curve** with WebEngage, requiring time and support to navigate the platform effectively. - Users face **slow performance** issues with loading segments and dashboard, causing delays that hinder productivity. - Users find the **time-consuming live segment loading** and setup process can lead to inefficiencies during use. - Users are frustrated with the **missing features** and slow enhancements, which limit their experience and exploration. - Users face a **steep learning curve** with WebEngage, making it challenging to master its complex interface and features. #### What Are Recent G2 Reviews of WebEngage? **"[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)"** **Rating:** 4.0/5.0 stars *— Rohit J.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12980908) --- **"[Events Analytics Makes Retention Insights Seamless](https://www.g2.com/survey_responses/webengage-review-12981114)"** **Rating:** 4.5/5.0 stars *— Marmik S.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) --- ### 9. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a software designed to help marketing teams create connected, personalized customer experiences across every channel through marketing automation and data management. The software provides campaign building, audience segmentation, and journey automation across email, SMS, web, WhatsApp, and social by leveraging AI to predict intent, personalize messages, and improve performance. It automates multi-channel customer journeys and reduces reliance on disconnected tools by creating a single customer view through integrations with Shopify, Magento, and CRM platforms. Dotdigital addresses the challenge of fragmented marketing data and siloed channels by unifying customer data and enabling adaptive journeys for B2B, B2C, and non-profit audiences. The software supports more than 4,000 brands worldwide and holds ISO14001, ISO 27701, and ISO 27001 certifications, making it a reliable choice for teams prioritizing data privacy and sustainability. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,190 **How Do G2 Users Rate Dotdigital?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.9/10) - **Ease of Use:** 8.7/10 (Category avg: 8.8/10) - **Quality of Support:** 8.9/10 (Category avg: 9.3/10) **Who Is the Company Behind Dotdigital?** - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** https://www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital (15,898 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (472 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Mid-Market, 40% Small-Business #### What Are Dotdigital's Pros and Cons? **Pros:** - Ease of Use (274 reviews) - Customer Support (225 reviews) - Helpful (200 reviews) - Email Marketing (156 reviews) - Features (135 reviews) **Cons:** - Missing Features (90 reviews) - Learning Curve (62 reviews) - Limited Features (58 reviews) - Limitations (48 reviews) - Email Issues (37 reviews) ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users praise Dotdigital's **ease of use** , particularly in campaign creation and database management efficiency. - Users commend Dotdigital for its **outstanding customer support** , consistently providing quick and helpful assistance when needed. - Users appreciate the **excellent support and features** of Dotdigital, enhancing their marketing strategies and insights. - Users enjoy the **user-friendly interface and excellent support** of Dotdigital, making email marketing efficient and effective. - Users value the **robust features** of Dotdigital, appreciating its customization, segmentation, and integration capabilities for effective marketing. **Cons:** - Users desire **missing features** like advanced segmentation, easier editing, and integrated AI capabilities for enhanced usability. - Users face a **steep learning curve** during onboarding, making initial setup challenging before realizing Dotdigital's potential. - Users find Dotdigital's **limited features** restrictive, impacting customizations, reporting, and overall user experience. - Users find the **image library challenging** and struggle with integration and certain features, complicating their experience. - Users experience **email issues** with Dotdigital, including reporting complications, lack of templates, and problematic segmentation. #### What Are Recent G2 Reviews of Dotdigital? **"[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)"** **Rating:** 4.5/5.0 stars *— Brandon M.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12951247) --- **"[Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support](https://www.g2.com/survey_responses/dotdigital-review-13090251)"** **Rating:** 5.0/5.0 stars *— Mike H.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### 10. [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) Running an experimentation program is tricky. Whether your goal is to boost website conversion or improve user experience, there’s just so much you need to do to get things right. That’s why thousands of the world's leading enterprise brands like WMG, eBay, Ubisoft, Qualicorp, and others look to VWO for running and scaling their digital experimentation. VWO is the world’s leading web testing and conversion optimization platform that enables growing businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience. Gathering user insights, prioritizing hypotheses, planning a roadmap, conducting tests, analyzing results - VWO lets you cover the whole 9 yards. VWO is thoughtfully designed for ease of experimentation. You can launch a test within minutes without any help from IT. With certifications including BS and ISO, VWO is fully GDPR compliant and provides robust security by design and default. With industry-leading 24/7 support and a 98% customer satisfaction rate, servicing a billion requests a day while ensuring 100% uptime – VWO is built for Enterprises! VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay and has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. **Average Rating:** 4.4/5.0 **Total Reviews:** 915 **How Do G2 Users Rate VWO Testing?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.9/10) - **Ease of Use:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.3/10) **Who Is the Company Behind VWO Testing?** - **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) - **Year Founded:** 2009 - **HQ Location:** PARIS, France - **Twitter:** @ABTasty (11,859 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1885711/ (343 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 56% Mid-Market, 26% Small-Business #### What Are VWO Testing's Pros and Cons? **Pros:** - Ease of Use (148 reviews) - Customer Support (113 reviews) - A/B Testing (108 reviews) - Easy Setup (93 reviews) - Analytics (74 reviews) **Cons:** - Missing Features (40 reviews) - Limited Features (37 reviews) - Limitations (28 reviews) - Slow Performance (28 reviews) - Learning Curve (27 reviews) ### What Do G2 Reviewers Say About VWO Testing? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive interface** of VWO Testing, enabling quick A/B tests and seamless integration. - Users appreciate the **responsive customer support** of VWO Testing, which aids in quickly resolving issues and enhancing campaigns. - Users appreciate the **intuitive interface and ease of A/B testing** with VWO, enabling quick data-driven decisions. - Users appreciate the **easy setup** of VWO Testing, allowing quick A/B testing even for non-technical team members. - Users appreciate the **intuitive interface** of VWO, enabling quick setup and analysis of A/B tests effortlessly. **Cons:** - Users find VWO Testing lacks **essential features** that other tools provide, hindering overall effectiveness and flexibility. - Users find VWO's **limited features** hinder effective testing, especially for dynamic websites and low-traffic scenarios. - Users experience **limitations in reporting and analysis** with VWO Testing, leading to confusion and the need for additional validation. - Users report **slow performance** issues in VWO Testing, affecting speed and usability during experiments and implementation. - Users note a **steep learning curve** for first-time users, making initial use challenging despite supportive assistance. #### What Are Recent G2 Reviews of VWO Testing? **"[Amazing No-Code Visual Editor That Makes Test Variations Fast](https://www.g2.com/survey_responses/vwo-testing-review-12795530)"** **Rating:** 5.0/5.0 stars *— Miroslav P.* [Read full review](https://www.g2.com/survey_responses/vwo-testing-review-12795530) --- **"[Powerful A/B Testing Platform for Conversion Optimization](https://www.g2.com/survey_responses/vwo-testing-review-12904486)"** **Rating:** 5.0/5.0 stars *— Megha A.* [Read full review](https://www.g2.com/survey_responses/vwo-testing-review-12904486) --- #### What Are G2 Users Discussing About VWO Testing? - [What is VWO Testing used for?](https://www.g2.com/discussions/vwo-testing-what-is-vwo-testing-used-for) - [What is VWO Testing used for?](https://www.g2.com/discussions/what-is-vwo-testing-used-for) - [How do you perform an AB test?](https://www.g2.com/discussions/how-do-you-perform-an-ab-test) - [How much does Vwo cost?](https://www.g2.com/discussions/how-much-does-vwo-cost) - [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) - 1 comment ### 11. [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) AB Tasty is a software designed to help brands build better digital experiences through optimization, personalization, and experimentation. The software provides web and API-based personalization, A/B testing, product recommendations, search optimization, and the market's only emotions-based segmentation solution by leveraging an all-in-one platform built for a unified approach to experience creation. It automates targeted experience delivery and reduces the friction of managing separate tools for experimentation, recommendations, and personalization. AB Tasty addresses the challenge of improving customer engagement and conversion rates by empowering brands to continuously test, learn, and optimize across digital touchpoints. The software supports over 1,100 brands including Kering, McDonald's, Ulta Beauty, L'Oreal, Disneyland Paris, and LVMH, with a global team and a strong customer-first focus. **Average Rating:** 4.4/5.0 **Total Reviews:** 405 **How Do G2 Users Rate AB Tasty?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.9/10 (Category avg: 8.9/10) - **Ease of Use:** 8.4/10 (Category avg: 8.8/10) - **Quality of Support:** 9.3/10 (Category avg: 9.3/10) **Who Is the Company Behind AB Tasty?** - **Seller:** [VWO AB Tasty](https://www.g2.com/sellers/vwo-ab-tasty) - **Company Website:** https://www.abtasty.com - **Year Founded:** 2009 - **HQ Location:** PARIS, France - **Twitter:** @ABTasty (11,859 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1885711/ (343 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Chef de projet digital, Product Manager - **Top Industries:** Retail, Cosmetics - **Company Size:** 51% Mid-Market, 32% Enterprise #### What Are AB Tasty's Pros and Cons? **Pros:** - Ease of Use (72 reviews) - Customer Support (57 reviews) - A/B Testing (48 reviews) - Helpful (46 reviews) - Easy Setup (40 reviews) **Cons:** - Limitations (22 reviews) - Testing Difficulties (21 reviews) - Difficult Learning (20 reviews) - Learning Curve (16 reviews) - Missing Features (16 reviews) ### What Do G2 Reviewers Say About AB Tasty? *AI-generated summary from verified user reviews* **Pros:** - Users find AB Tasty's interface **easy to use** , enabling efficient testing and optimization without heavy development reliance. - Users value the **responsive and helpful customer support** from AB Tasty, enhancing their overall experience significantly. - Users value the **easy setup and powerful A/B Testing features** of AB Tasty, enhancing digital experience optimization effortlessly. - Users value the **outstanding support and response time** of AB Tasty, enhancing their overall experience and satisfaction. - Users appreciate the **easy setup** of AB Tasty, highlighting its user-friendly interface and quick test implementation. **Cons:** - Users find the **high pricing for small teams** and separate tools for AB tests to be frustrating. - Users face **testing difficulties** with AB Tasty due to visual discrepancies and inconsistent support during the onboarding process. - Users find the **difficult learning** curve challenging, citing a need for better onboarding and support throughout their experience. - Users experience a **steep learning curve** with AB Tasty, finding onboarding and support lacking for new users. - Users are frustrated with **missing features** that hinder seamless AB test management and complicate setup processes. #### What Are Recent G2 Reviews of AB Tasty? **"[AB Tasty’s All-in-One Platform for Testing, Personalization, and Experimentation](https://www.g2.com/survey_responses/ab-tasty-review-12668027)"** **Rating:** 5.0/5.0 stars *— Aliya s.* [Read full review](https://www.g2.com/survey_responses/ab-tasty-review-12668027) --- **"[Fleshed-Out Web Optimization Platform with Promising AI and Fast Support](https://www.g2.com/survey_responses/ab-tasty-review-13080126)"** **Rating:** 4.0/5.0 stars *— Verified User in Higher Education* [Read full review](https://www.g2.com/survey_responses/ab-tasty-review-13080126) --- #### What Are G2 Users Discussing About AB Tasty? - [What is AB Tasty used for?](https://www.g2.com/discussions/what-is-ab-tasty-used-for) - [What is Flagship used for?](https://www.g2.com/discussions/what-is-flagship-used-for) ### 12. [Coveo](https://www.g2.com/products/coveo/reviews) Coveo is the AI-Relevance platform behind intelligent search, recommendations, personalization, conversational experiences, and agentic AI. Coveo connects enterprise content across systems and uses AI to deliver the most relevant answers, information, and products for every user and context. Leading organizations use Coveo to improve self-service, drive revenue, boost productivity, and power trusted AI experiences across commerce, service, websites, and the workplace. **Average Rating:** 4.3/5.0 **Total Reviews:** 142 **How Do G2 Users Rate Coveo?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.1/10 (Category avg: 8.9/10) - **Ease of Use:** 8.0/10 (Category avg: 8.8/10) - **Quality of Support:** 8.8/10 (Category avg: 9.3/10) **Who Is the Company Behind Coveo?** - **Seller:** [Coveo Solutions Inc](https://www.g2.com/sellers/coveo-solutions-inc) - **Company Website:** https://www.coveo.com - **Year Founded:** 2005 - **HQ Location:** Quebec City, Canada - **Twitter:** @coveo (4,300 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/coveo (838 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Computer Software - **Company Size:** 54% Enterprise, 39% Mid-Market #### What Are Coveo's Pros and Cons? **Pros:** - Search Efficiency (27 reviews) - Ease of Use (26 reviews) - Search Functionality (19 reviews) - Analytics (18 reviews) - Features (18 reviews) **Cons:** - Learning Curve (13 reviews) - Difficult Learning (11 reviews) - Learning Difficulty (10 reviews) - High Learning Curve (8 reviews) - Poor Customer Support (8 reviews) ### What Do G2 Reviewers Say About Coveo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **search efficiency** of Coveo, appreciating advanced features for relevant and accurate results across diverse sources. - Users appreciate the **ease of use** of Coveo, finding it straightforward to learn and implement effectively. - Users value Coveo's **powerful search functionality** , enabling efficient and relevant results across diverse content sources. - Users appreciate the **wide range of analytics and reporting** features in Coveo that enhance their search experience. - Users appreciate the **robust feature set** of Coveo, enhancing content management and search relevancy across multiple sources. **Cons:** - Users find the **learning curve for customization steep** , making Coveo difficult to fully utilize initially. - Users face a **difficult learning curve** with Coveo, requiring significant time to master its features and configuration. - Users face a **steep learning curve** with Coveo, as initial setup and navigation can be quite complex. - Users often struggle with the **high learning curve** of Coveo, finding setup and customization complex for beginners. - Users are frustrated by **poor customer support** and inadequate documentation, affecting overall satisfaction with Coveo. #### What Are Recent G2 Reviews of Coveo? **"[Very Good Experience](https://www.g2.com/survey_responses/coveo-review-7688834)"** **Rating:** 5.0/5.0 stars *— Daniel L.* [Read full review](https://www.g2.com/survey_responses/coveo-review-7688834) --- **"[Efficient Intelligent Search with Excellent Support](https://www.g2.com/survey_responses/coveo-review-8401751)"** **Rating:** 5.0/5.0 stars *— Cora-Lynne L.* [Read full review](https://www.g2.com/survey_responses/coveo-review-8401751) --- #### What Are G2 Users Discussing About Coveo? - [What do you like most about Coveo for AI-powered search, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-coveo-for-ai-powered-search-and-what-improvements-could-be-made) - [What is Coveo used for?](https://www.g2.com/discussions/what-is-coveo-used-for) - [What is coveo cloud?](https://www.g2.com/discussions/what-is-coveo-cloud) - [What is Coveo for Salesforce?](https://www.g2.com/discussions/what-is-coveo-for-salesforce) - [How does Coveo search work?](https://www.g2.com/discussions/how-does-coveo-search-work) - 1 comment ### 13. [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews) Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth. **Average Rating:** 4.0/5.0 **Total Reviews:** 114 **How Do G2 Users Rate Zeta Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.5/10 (Category avg: 8.9/10) - **Ease of Use:** 7.7/10 (Category avg: 8.8/10) - **Quality of Support:** 7.9/10 (Category avg: 9.3/10) **Who Is the Company Behind Zeta Marketing Platform?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Company Website:** https://zetaglobal.com/ - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 38% Enterprise #### What Are Zeta Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (24 reviews) - Customer Support (19 reviews) - Features (18 reviews) - Helpful (17 reviews) - Performance Results (15 reviews) **Cons:** - Learning Curve (14 reviews) - Campaign Issues (9 reviews) - Missing Features (9 reviews) - Complex Usability (8 reviews) - Poor Usability (8 reviews) ### What Do G2 Reviewers Say About Zeta Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Zeta Marketing Platform, making campaign building efficient and enjoyable. - Users value the **responsive customer support** of Zeta Marketing Platform, enhancing collaboration and facilitating quick turnaround times. - Users value the **intuitive interface and comprehensive features** of Zeta Marketing Platform, enhancing campaign efficiency and brand consistency. - Users praise the **intuitive interface** of Zeta Marketing Platform, enhancing efficiency and ease during campaign setup. - Users highlight the **rapid campaign deployment** with Zeta Marketing Platform, significantly improving their time to market. **Cons:** - Users find that the **learning curve is steep** , making dynamic personalization overly complicated and overwhelming for beginners. - Users experience **campaign issues** like slow loading speeds, poor search functions, and lack of organization in campaigns. - Users find the **missing features** in Zeta Marketing Platform impact their overall experience and functionality negatively. - Users find Zeta Marketing Platform's interface to be **overly complex and challenging** , especially for newcomers navigating its features. - Users find Zeta Marketing Platform's **poor usability** due to its complex interface, overwhelming information, and navigation challenges. #### What Are Recent G2 Reviews of Zeta Marketing Platform? **"[Simple, Intuitive ESP for Managing Campaigns and Analytics](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)"** **Rating:** 4.0/5.0 stars *— Verified User in Broadcast Media* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764) --- **"[Streamlined Email Campaigns with Room for Improvement](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)"** **Rating:** 4.0/5.0 stars *— Max R.* [Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964) --- #### What Are G2 Users Discussing About Zeta Marketing Platform? - [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost) - [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company) - [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do) - [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta) ### 14. [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product managers, developers, and digital teams can algorithmically match content, products, and offers to each individual customer for the acceleration of revenue and customer loyalty. Redefining personalization technology, Dynamic Yield’s Experience OS unifies business silos to deliver ongoing, personalized engagement from a single, fully customizable platform. With it, companies can build their own mix of powerful personalization capabilities, which can include a wide array of experience types, support any digital channel, adjust according to industry and KPIs, and improve time-to-market efficiency. Dynamic Yield is a 6-time Gartner-recognized Leader in Personalization, with customers like McDonald’s, Synchrony, SKIMS, Ocado, ON, and Decathlon. Dynamic Yield has also been consistently voted by customers as G2 Leaders in Personalization and A/B Testing for several years. **Average Rating:** 4.5/5.0 **Total Reviews:** 151 **How Do G2 Users Rate Dynamic Yield?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.3/10 (Category avg: 8.9/10) - **Ease of Use:** 8.3/10 (Category avg: 8.8/10) - **Quality of Support:** 9.1/10 (Category avg: 9.3/10) **Who Is the Company Behind Dynamic Yield?** - **Seller:** [Mastercard](https://www.g2.com/sellers/mastercard) - **Year Founded:** 1966 - **HQ Location:** Purchase, NY - **Twitter:** @Mastercard (491,448 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mastercard/ (49,372 employees on LinkedIn®) - **Ownership:** NYSE - New York Stock Exchange **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 57% Mid-Market, 29% Enterprise #### What Are Dynamic Yield's Pros and Cons? **Pros:** - Customer Support (4 reviews) - Personalization (4 reviews) - A/B Testing (2 reviews) - Analytics (2 reviews) - Automation (2 reviews) **Cons:** - Developer Dependence (2 reviews) - Time-Consuming (2 reviews) - Analytics Issues (1 reviews) - Bug Issues (1 reviews) - Bugs (1 reviews) ### What Do G2 Reviewers Say About Dynamic Yield? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **exceptional customer support** of Dynamic Yield, enhancing their experience and driving successful implementations. - Users value the **advanced personalization capabilities** of Dynamic Yield, significantly enhancing user experiences and driving revenue growth. - Users value the **easy A/B testing** of Dynamic Yield, enhancing personalization and driving significant campaign improvements. - Users commend the **real-time analytics** of Dynamic Yield, which enhances decision-making and improves conversion rates effectively. - Users praise the **automation capabilities** of Dynamic Yield, appreciating its powerful algorithms and dedicated support team. **Cons:** - Users experience **developer dependence** due to time-consuming integrations and the need for custom code for AB testing. - Users find **integration time-consuming** , needing to adjust pages individually and facing challenges with AB testing. - Users find **limited built-in analytics capabilities** in Dynamic Yield, necessitating additional work to access comprehensive data. - Users find the **buggy and clunky UI** of Dynamic Yield can hinder manual input and overall usability. - Users report that the **UI can be clunky and buggy** , impacting usability and manual input efficiency. #### What Are Recent G2 Reviews of Dynamic Yield? **"[User-Friendly Platform with Clear Data and Exceptional Customer Success Support](https://www.g2.com/survey_responses/dynamic-yield-review-12789206)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/dynamic-yield-review-12789206) --- **"[Personalization at scale!](https://www.g2.com/survey_responses/dynamic-yield-review-10607301)"** **Rating:** 5.0/5.0 stars *— Faith O.* [Read full review](https://www.g2.com/survey_responses/dynamic-yield-review-10607301) --- #### What Are G2 Users Discussing About Dynamic Yield? - [What is Dynamic Yield used for?](https://www.g2.com/discussions/what-is-dynamic-yield-used-for) ### 15. [Kameleoon](https://www.g2.com/products/kameleoon/reviews) Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization features within a single, cohesive platform. Kameleoon is the only unified experimentation platform that combines web and feature testing with agentic AI. With PBX (Prompt-Based Experimentation), teams can turn ideas into live A/B tests in minutes just by chatting with AI. Kameleoon adapts to any tech stack and skill level, offering accurate data, advanced privacy, and native integrations with leading tools. Designed to support product managers, marketers, experimentation leaders, and developers, Kameleoon fits into any tech stack, with 100+ integrations and custom integration options. Kameleoon empowers teams to create experiments, by using web-based data for targeting, analytics, and activation in server-side tests without requiring a developer. HIPAA, GDPR, and CCPA compliant, Kameleoon is well-suited for highly-regulated industries such as healthcare, banking, and insurance. Over 1,000 medium and enterprise-sized companies already use Kameleoon’s feature-rich and secure platform to rely on highly-accurate experimentation data. Teams at Toyota, Providence, Direct Line Group, Canada Goose, Loblaw, and Cerebral use Kameleoon. Visit www.kameleoon.com to learn more. **Average Rating:** 4.6/5.0 **Total Reviews:** 132 **How Do G2 Users Rate Kameleoon?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.6/10 (Category avg: 8.9/10) - **Ease of Use:** 8.1/10 (Category avg: 8.8/10) - **Quality of Support:** 9.5/10 (Category avg: 9.3/10) **Who Is the Company Behind Kameleoon?** - **Seller:** [Kameleoon](https://www.g2.com/sellers/kameleoon) - **Company Website:** https://www.kameleoon.com/en - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @kameleoonrocks (3,140 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/kameleoon (237 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Automotive, Insurance - **Company Size:** 54% Mid-Market, 27% Enterprise #### What Are Kameleoon's Pros and Cons? **Pros:** - Customer Support (23 reviews) - Ease of Use (20 reviews) - A/B Testing (19 reviews) - Easy Setup (11 reviews) - Experimentation (9 reviews) **Cons:** - Developer Dependency (9 reviews) - Difficult Learning (9 reviews) - Learning Curve (9 reviews) - Difficulty of Use (7 reviews) - Complex Features (6 reviews) ### What Do G2 Reviewers Say About Kameleoon? *AI-generated summary from verified user reviews* **Pros:** - Users value the **reactive customer support** from Kameleoon, which enhances the overall experience and performance. - Users appreciate the **ease of use** of Kameleoon, highlighting its intuitive setup and helpful support team. - Users appreciate the **intuitive A/B testing features** of Kameleoon, enhancing control and insights for improved conversion rates. - Users find Kameleoon's **easy setup** and responsive support invaluable for launching A/B testing campaigns effectively. - Users value Kameleoon's **extensive experimentation options** , enjoying a seamless integration for optimizing user experiences. **Cons:** - Users find the **developer dependency** limits test setup, requiring technical knowledge or external help for complex changes. - Users find the **difficult learning curve** frustrating due to technical complexities and lack of intuitive setup in Kameleoon. - Users find that Kameleoon has a steep **learning curve** , requiring time and developer support for effective use. - Users find Kameleoon's **difficulty of use** challenging due to its technical complexity and reliance on support for A/B tests. - Users note the **complex features** of Kameleoon, requiring developer assistance and complicating their autonomy and analysis. #### What Are Recent G2 Reviews of Kameleoon? **"[Superb testing tool, user-friendly and reliable. Long live PBX and long live Kameleoon!](https://www.g2.com/survey_responses/kameleoon-review-12021384)"** **Rating:** 5.0/5.0 stars *— Phane D.* [Read full review](https://www.g2.com/survey_responses/kameleoon-review-12021384) --- **"[Reliable and Flexible A/B Testing with Excellent Support](https://www.g2.com/survey_responses/kameleoon-review-12001696)"** **Rating:** 4.0/5.0 stars *— John G.* [Read full review](https://www.g2.com/survey_responses/kameleoon-review-12001696) --- #### What Are G2 Users Discussing About Kameleoon? - [What is Kameleoon used for?](https://www.g2.com/discussions/what-is-kameleoon-used-for) ### 16. [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user interactions, refine digital experiences with data-backed decisions, and leverage edge delivery for lightning-fast experimentation. AI-powered agents to help you along the way as well. Optimizely provides a unified workspace where experimentation teams can seamlessly manage, collaborate, and gain full visibility into their testing programs. From designing experiments to analyzing results, teams can drive efficiency, enhance collaboration, and accelerate performance to create impactful digital experiences. **Average Rating:** 4.2/5.0 **Total Reviews:** 401 **How Do G2 Users Rate Optimizely Web Experimentation?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.2/10 (Category avg: 8.9/10) - **Ease of Use:** 8.1/10 (Category avg: 8.8/10) - **Quality of Support:** 8.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Optimizely Web Experimentation?** - **Seller:** [Optimizely](https://www.g2.com/sellers/optimizely-a5a01825-75d4-4ab9-84c1-3a421d75af81) - **Company Website:** https://www.optimizely.com/ - **Year Founded:** 1994 - **HQ Location:** New York - **Twitter:** @Optimizely (28,791 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimizely/ (1,650 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 47% Mid-Market, 30% Enterprise #### What Are Optimizely Web Experimentation's Pros and Cons? **Pros:** - Ease of Use (28 reviews) - Experimentation (27 reviews) - Easy Setup (23 reviews) - Features (23 reviews) - A/B Testing (22 reviews) **Cons:** - Learning Curve (16 reviews) - Difficulty of Use (13 reviews) - Difficult Learning (12 reviews) - Testing Difficulties (10 reviews) - Coding Difficulties (8 reviews) ### What Do G2 Reviewers Say About Optimizely Web Experimentation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Optimizely, enabling straightforward implementation and management of experiments. - Users value the **ease of implementation** and powerful capabilities of Optimizely for web experimentation. - Users find the **easy setup** of Optimizely Web Experimentation facilitates quick implementation and management of experiments. - Users appreciate the **user-friendly interface** of Optimizely Web Experimentation, making live experiments manageable for everyone. - Users appreciate the **ease of implementation** and powerful code editing capabilities of Optimizely Web Experimentation. **Cons:** - Users find a **steep learning curve** with Optimizely Web Experimentation, making implementation and understanding metrics challenging. - Users find the **difficulty of use** with Optimizely Web Experimentation challenging, especially for non-technical team members. - Users encounter a **difficult learning curve** with Optimizely, making navigation and task completion challenging for newcomers. - Users face **testing difficulties** with Optimizely due to technical dependencies and a steep learning curve for interpretation. - Users experience **coding difficulties** with Optimizely, often needing developer support for setup and advanced features. #### What Are Recent G2 Reviews of Optimizely Web Experimentation? **"[Effortless A/B Testing with Easy Setup](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12707211)"** **Rating:** 4.0/5.0 stars *— Emin U.* [Read full review](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12707211) --- **"[Simple, Fast Experimentation Backed by Real Data](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12607590)"** **Rating:** 4.5/5.0 stars *— Sai Anusha K.* [Read full review](https://www.g2.com/survey_responses/optimizely-web-experimentation-review-12607590) --- #### What Are G2 Users Discussing About Optimizely Web Experimentation? - [What is Optimizely Web Experimentation used for?](https://www.g2.com/discussions/what-is-optimizely-web-experimentation-used-for) - [What is feature flags in DevOps?](https://www.g2.com/discussions/what-is-feature-flags-in-devops) - [What is a feature test?](https://www.g2.com/discussions/what-is-a-feature-test) - [What is feature management?](https://www.g2.com/discussions/what-is-feature-management) - [What is optimizely used for?](https://www.g2.com/discussions/optimizely-web-experimentation-what-is-optimizely-used-for) ### 17. [Manago AI](https://www.g2.com/products/manago-ai/reviews) Manago AI is a Customer Engagement Platform that helps marketers connect their data, understand every customer, communicate on every channel and drive results. Trusted by 2,000+ brands, Manago AI gives marketers the speed, clarity and confidence to move from idea to live campaign in minutes across email, SMS, WhatsApp and web. No technical resource required. **Average Rating:** 4.4/5.0 **Total Reviews:** 298 **How Do G2 Users Rate Manago AI?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.4/10 (Category avg: 8.9/10) - **Ease of Use:** 8.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Manago AI?** - **Seller:** [Manago AI](https://www.g2.com/sellers/manago-ai) - **Year Founded:** 2011 - **HQ Location:** Kraków, PL - **LinkedIn® Page:** https://www.linkedin.com/company/5134015/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Automation Specialist, Marketing Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 56% Small-Business, 36% Mid-Market #### What Are Manago AI's Pros and Cons? **Pros:** - Automation (15 reviews) - Automation Efficiency (14 reviews) - Customer Support (14 reviews) - Features (12 reviews) - Helpful (11 reviews) **Cons:** - Learning Curve (10 reviews) - Not Intuitive (8 reviews) - Complex Usability (7 reviews) - Complexity (5 reviews) - Feature Issues (5 reviews) ### What Do G2 Reviewers Say About Manago AI? *AI-generated summary from verified user reviews* **Pros:** - Users value the **flexibility and adaptability** of SALESmanago, enhancing their marketing automation capabilities effortlessly. - Users praise the **automation efficiency** of Manago AI, highlighting its adaptability and seamless integration for enhanced marketing processes. - Users value the **responsive customer support** of Manago AI, which greatly enhances their implementation and marketing success. - Users admire the **advanced campaign automation and seamless integration** of Manago AI, enhancing their marketing strategies significantly. - Users appreciate the **intuitive email builder** and responsive support, enhancing customer communication and workflow efficiency. **Cons:** - Users find the **learning curve** challenging, as setup can be time-consuming and initially not intuitive. - Users find Manago AI's interface **not intuitive** , with features difficult to locate and a cluttered user experience. - Users encounter **complex usability** in some areas of SALESmanago, but find support helpful for navigation. - Users find the system's **complexity** challenging, making it difficult to utilize all features effectively. - Users face **feature issues** , such as poor SMS integration and hidden functionalities, affecting overall usability and support experience. #### What Are Recent G2 Reviews of Manago AI? **"[Intuitive, Feature-Rich Newsletter Builder with Reliable Automations and Great Support](https://www.g2.com/survey_responses/manago-ai-review-12970320)"** **Rating:** 4.0/5.0 stars *— Paulina .* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-12970320) --- **"[Intuitive and Effective for Marketing Automation](https://www.g2.com/survey_responses/manago-ai-review-1910860)"** **Rating:** 5.0/5.0 stars *— Oscar G.* [Read full review](https://www.g2.com/survey_responses/manago-ai-review-1910860) --- #### What Are G2 Users Discussing About Manago AI? - [What is SALESmanago used for?](https://www.g2.com/discussions/what-is-salesmanago-used-for) ### 18. [Fibr AI](https://www.g2.com/products/fibr-ai/reviews) Fibr AI is an agentic website optimization platform that transforms websites into adaptive, revenue-driving experiences. As marketing has become increasingly dynamic and intent-driven, the website - the layer where traffic converts to revenue has failed to keep pace. Fibr closes that gap by turning every URL into an intelligent agent that learns, personalizes, and self-optimizes in real time for both human visitors and AI-driven traffic. Built for enterprise scale, Fibr connects marketing intent to on-site performance through deep integration with leading analytics, advertising, and CRM platforms, including GA4, GTM, Salesforce, Adobe, Google Ads, and Meta. The platform is SOC 2 and ISO 27001 certified, GDPR, CCPA and HIPAA compliant. Fibr AI is already trusted by Fortune 50 banks and global enterprises across banking, financial services, telecom, and healthcare. **Average Rating:** 4.6/5.0 **Total Reviews:** 133 **How Do G2 Users Rate Fibr AI?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.9/10) - **Ease of Use:** 8.9/10 (Category avg: 8.8/10) - **Quality of Support:** 9.4/10 (Category avg: 9.3/10) **Who Is the Company Behind Fibr AI?** - **Seller:** [Fibr AI](https://www.g2.com/sellers/fibr-ai) - **Year Founded:** 2022 - **HQ Location:** San Francisco, US - **Twitter:** @fibr_ai (811 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/fibrai (47 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 40% Enterprise, 37% Mid-Market #### What Are Fibr AI's Pros and Cons? **Pros:** - Ease of Use (71 reviews) - Personalization (67 reviews) - Landing Pages (50 reviews) - Automation (38 reviews) - Efficiency (34 reviews) **Cons:** - Learning Curve (19 reviews) - Need for Improvement (12 reviews) - Difficult Setup (8 reviews) - Missing Features (8 reviews) - Limited Customization (7 reviews) ### What Do G2 Reviewers Say About Fibr AI? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Fibr AI, especially in customizing landing pages efficiently. - Users value the **dynamic personalization** features of Fibr AI, enhancing user relevance and boosting engagement significantly. - Users value the **easy personalization of landing pages** with Fibr AI, significantly enhancing their marketing effectiveness. - Users love the **automation capabilities** of Fibr AI, streamlining A/B testing and personalizing landing pages effortlessly. - Users find Fibr AI to be a **time-saving solution** for easily personalizing landing pages without exhausting their team. **Cons:** - Users experience a **notable learning curve** with Fibr AI, requiring initial guidance to navigate its powerful features. - Users feel that Fibr AI requires **improvements in features and accuracy** to better serve B2B needs. - Users find the **difficult setup** of Fibr AI requires extensive planning and coordination, making initial use challenging. - Users feel Fibr AI lacks **necessary features and automation** for effective B2B application and personalization enhancement. - Users desire more **customization options** in Fibr AI for visualizations to enhance stakeholder presentations. #### What Are Recent G2 Reviews of Fibr AI? **"[Signups kept increasing after using Fibr](https://www.g2.com/survey_responses/fibr-ai-review-11487149)"** **Rating:** 4.5/5.0 stars *— Tanu M.* [Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11487149) --- **"[We took a bet on Fibr and it was worth it](https://www.g2.com/survey_responses/fibr-ai-review-11498008)"** **Rating:** 4.5/5.0 stars *— Sagnik C.* [Read full review](https://www.g2.com/survey_responses/fibr-ai-review-11498008) --- ### 19. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is a software designed to help enterprise consumer brands engage customers through an insights-led platform that drives agility, efficiency, and independence across marketing operations. The software provides data ingestion and management, customer journey analytics, real-time segmentation, personalization, transactional messaging infrastructure, and AI-powered campaign optimization by leveraging proprietary AI agents and machine learning to build winning creatives, segments, and journeys. It automates cross-channel marketing campaigns and reduces campaign go-live times by enabling marketers to act on real-time behavioral insights without heavy reliance on technical teams. MoEngage addresses the challenge of fragmented customer data and slow campaign execution by unifying promotional and transactional communication on a single platform that meets GDPR, CCPA, SOC2 Type 2, and ISO 27001 requirements. The software supports 1,350+ global consumer brands including Samsung, Flipkart, and Nestle across 60+ countries, backed by a partner ecosystem and offices in 13 countries. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **How Do G2 Users Rate MoEngage?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.8/10 (Category avg: 8.9/10) - **Ease of Use:** 9.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.3/10) **Who Is the Company Behind MoEngage?** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,530 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### What Are MoEngage's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users praise MoEngage for its **ease of use** , enabling streamlined data management and user-friendly campaign management. - Users rave about the **ease of building funnels** with MoEngage, facilitating quick insights for decision-making and QA. - Users value the **real-time analytics** of MoEngage, facilitating effective decision-making and improved user insights. - Users find MoEngage **extremely helpful** for segment flows and data management, enhancing campaign effectiveness and team collaboration. - Users find MoEngage's **Campaign Management** effective for segmenting audiences and optimizing their marketing efforts. **Cons:** - Users find **missing session-related attributes** problematic, often needing tech support and facing notification issues on Android devices. - Users find the **steep learning curve** of MoEngage challenging, especially for those unfamiliar with its complexities. - Users find limitations in MoEngage’s **live features and AI accuracy** , making it less effective than expected. - Users find the **complexity in managing segments** challenging, especially with additional costs and untrained AI features. - Users find the **difficult learning curve** of MoEngage challenging, especially for new users navigating its features. #### What Are Recent G2 Reviews of MoEngage? **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 20. [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. **Average Rating:** 4.4/5.0 **Total Reviews:** 141 **How Do G2 Users Rate SAS Customer Intelligence 360?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.6/10 (Category avg: 8.9/10) - **Ease of Use:** 8.5/10 (Category avg: 8.8/10) - **Quality of Support:** 8.8/10 (Category avg: 9.3/10) **Who Is the Company Behind SAS Customer Intelligence 360?** - **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2) - **Company Website:** https://www.sas.com/ - **Year Founded:** 1976 - **HQ Location:** Cary, NC - **Twitter:** @SASsoftware (60,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1491/ (18,638 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Banking - **Company Size:** 46% Mid-Market, 33% Enterprise #### What Are SAS Customer Intelligence 360's Pros and Cons? **Pros:** - Insights (16 reviews) - Ease of Use (15 reviews) - Analytics (11 reviews) - Features (11 reviews) - Capabilities (9 reviews) **Cons:** - Learning Curve (15 reviews) - Integration Issues (11 reviews) - Expensive (10 reviews) - Difficult Setup (7 reviews) - Complexity (6 reviews) ### What Do G2 Reviewers Say About SAS Customer Intelligence 360? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **comprehensive customer view** provided by SAS Customer Intelligence 360, enhancing their marketing strategies effectively. - Users appreciate the **ease of use** of SAS Customer Intelligence 360, finding it simplifies data management and reporting. - Users appreciate the **advanced analytics** of SAS Customer Intelligence 360, enhancing campaign effectiveness through data-driven insights. - Users value the **integrated customer view** provided by SAS Customer Intelligence 360, enhancing their understanding of customer needs. - Users value the **flexibility and automation** of SAS Customer Intelligence 360, enhancing campaign effectiveness and customer engagement. **Cons:** - Users note a **steep learning curve** with SAS Customer Intelligence 360, making initial use challenging and time-consuming. - Users report **integration issues** that lead to difficulties in setup and channel connections, complicating their overall experience. - Users find the **high price point** of SAS Customer Intelligence 360 to be a significant drawback for its value. - Users find the **difficult setup** of SAS Customer Intelligence 360 time-consuming, requiring extensive training and support. - Users struggle with the **complexity** of SAS Customer Intelligence 360, often needing training to fully utilize its features. #### What Are Recent G2 Reviews of SAS Customer Intelligence 360? **"[Intuitive, Feature-Rich Toolkit for Creating Truly Personalized Customer Experiences](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117)"** **Rating:** 4.5/5.0 stars *— Glen W.* [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-12761117) --- **"[Flexible integrations and support always available](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)"** **Rating:** 4.0/5.0 stars *— Ian M.* [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699) --- #### What Are G2 Users Discussing About SAS Customer Intelligence 360? - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) ### 21. [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) Webtrends Optimize is the highest rated A/B Testing platform on G2.com. In addition to A/B testing we also offer features like MVT, Personalisation, Social Proofing, Product Recommendations, Surveys & other CRO/UX tools (Urgency messaging, Exit Intent Pop-ups, Hello bars etc.), all wrapped up in integrations with your platforms for Analytics (GA4, Fullstory, Contentsquare etc.), Data Warehouses (Snowflake, Bigquery, Databricks, etc.) and CDPs (Shopify, Bloomreach, Salesforce etc.) Uniquely, Webtrends Optimize offers all of our features and tools in a single, all-inclusive package. That includes no limits on number of metrics captured, experiments run, users in the platform, etc. We also have the best-rated support team of all platforms, and guided onboarding to make sure you start on the right foot. There are no tiers, paywalls or upgrades required to access anything in the platform, and our SaaS licence pricing is based purely on the number of sessions your website gets, and scales appropriately as you grow. So, you always get access to everything, at a price that is fair. **Average Rating:** 4.8/5.0 **Total Reviews:** 221 **How Do G2 Users Rate Webtrends Optimize?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.4/10 (Category avg: 8.9/10) - **Ease of Use:** 9.0/10 (Category avg: 8.8/10) - **Quality of Support:** 9.7/10 (Category avg: 9.3/10) **Who Is the Company Behind Webtrends Optimize?** - **Seller:** [Webtrends Optimize](https://www.g2.com/sellers/webtrends-optimize) - **Company Website:** https://www.webtrends-optimize.com - **Year Founded:** 2000 - **HQ Location:** Egham, GB - **Twitter:** @WTOptimize (189 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11830293/ (37 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Leisure, Travel & Tourism - **Company Size:** 41% Mid-Market, 40% Small-Business #### What Are Webtrends Optimize's Pros and Cons? **Pros:** - Customer Support (24 reviews) - Ease of Use (15 reviews) - User Interface (11 reviews) - Analytics (10 reviews) - Easy Setup (10 reviews) **Cons:** - Learning Curve (8 reviews) - Difficult Learning (6 reviews) - Learning Difficulty (5 reviews) - Poor Interface Design (4 reviews) - Required Expertise (4 reviews) ### What Do G2 Reviewers Say About Webtrends Optimize? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **excellent customer support** of Webtrends Optimize, highlighting prompt responses and thorough service. - Users love the **user-friendly visual editor** of Webtrends Optimize, making it easy for non-technical users to navigate. - Users appreciate the **clean and user-friendly interface** of Webtrends Optimize, enhancing navigation and efficiency across tasks. - Users value the **detailed analytics** from Webtrends Optimize, enabling informed decisions through clear insights and reporting. - Users value the **easy setup** of Webtrends Optimize, appreciating seamless integration and streamlined experimentation processes. **Cons:** - Users find the **steep learning curve** of Webtrends Optimize challenging, particularly with advanced features and UI navigation. - Users find the **difficult learning curve** of Webtrends Optimize can hinder initial setup and feature usage. - Users find the **learning difficulty** of Webtrends Optimize challenging, particularly with the advanced features and documentation. - Users find the **interface design poor** , as navigation and feature accessibility can be confusing and cumbersome. - Users note that **required expertise** can hinder accessibility for non-technical users trying to utilize the platform effectively. #### What Are Recent G2 Reviews of Webtrends Optimize? **"[Webtrends Optimize: Fast, Intuitive Testing with Best-in-Class Value and Support](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767)"** **Rating:** 5.0/5.0 stars *— Jake L.* [Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-12963767) --- **"[Easy to Use, Reliable, and Delivers Results](https://www.g2.com/survey_responses/webtrends-optimize-review-12964229)"** **Rating:** 5.0/5.0 stars *— Guy R.* [Read full review](https://www.g2.com/survey_responses/webtrends-optimize-review-12964229) --- #### What Are G2 Users Discussing About Webtrends Optimize? - [What is Webtrends Optimize used for?](https://www.g2.com/discussions/what-is-webtrends-optimize-used-for) ### 22. [Croct](https://www.g2.com/products/croct/reviews) Croct is a conversion optimization platform that includes a user profile explorer, audience segmentation, content personalization, AB testing, feature flag, real-time website analytics, and a component-based CMS for modern frameworks like Next.js and React. It helps product and growth teams scale UI and website optimization, enabling faster growth without over-relying on developers. **Average Rating:** 4.7/5.0 **Total Reviews:** 48 **How Do G2 Users Rate Croct?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.2/10 (Category avg: 8.9/10) - **Ease of Use:** 8.8/10 (Category avg: 8.8/10) - **Quality of Support:** 9.9/10 (Category avg: 9.3/10) **Who Is the Company Behind Croct?** - **Seller:** [Croct](https://www.g2.com/sellers/croct) - **Year Founded:** 2020 - **HQ Location:** Denver, Colorado, US - **Twitter:** @croct_tech (133 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/croct (14 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 29% Enterprise #### What Are Croct's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Personalization (12 reviews) - Ease of Use (11 reviews) - Implementation Ease (11 reviews) - A/B Testing (9 reviews) **Cons:** - Difficult Setup (5 reviews) - Complexity (4 reviews) - Learning Curve (4 reviews) - Limitations (4 reviews) - Technical Expertise Required (4 reviews) ### What Do G2 Reviewers Say About Croct? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **incredibly responsive customer support** of Croct, making integration and daily use seamless and efficient. - Users value the **personalization features** of Croct, enhancing website experiences and optimizing user journeys effectively. - Users praise the **ease of use** of Croct, highlighting simple integration and effective support for all users. - Users appreciate the **implementation ease** of Croct, benefiting from responsive support and straightforward integration. - Users appreciate the **intuitive layout** of Croct, allowing seamless A/B testing and audience analysis for marketing teams. **Cons:** - Users face a **difficult setup** with Croct, as implementation is time-consuming and not intuitive for some systems. - Users find the **interface complex** , which can lead to confusion when navigating components and configurations. - Users find the **learning curve challenging** , particularly with the initial setup and understanding of components. - Users find Croct's **limitations on available slots** restrict their ability to create multiple experiences efficiently. - Users find the **technical expertise required** for Croct challenging, limiting their ability to conduct simple experiments independently. #### What Are Recent G2 Reviews of Croct? **"[Incredible Support That Makes Croct a True Partner](https://www.g2.com/survey_responses/croct-review-12344665)"** **Rating:** 5.0/5.0 stars *— Renata V.* [Read full review](https://www.g2.com/survey_responses/croct-review-12344665) --- **"[Wonderful Support and Easy-to-Use Insights That Improve Decision-Making](https://www.g2.com/survey_responses/croct-review-12884326)"** **Rating:** 4.0/5.0 stars *— Heloísa O.* [Read full review](https://www.g2.com/survey_responses/croct-review-12884326) --- ### 23. [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) Adobe Target is an enterprise-level personalization and optimization platform designed to enhance digital customer experiences across various channels, including websites, mobile apps, emails, and more. By leveraging advanced machine learning algorithms and real-time data, Adobe Target enables businesses to deliver tailored content and offers, thereby improving key performance metrics such as conversions, customer retention, and revenue. Key Features and Functionality: - A/B and Multivariate Testing: Conduct A/B tests and multivariate tests to identify the most effective content, designs, and strategies for specific audience segments. - Automated Personalization: Utilize machine learning to deliver personalized experiences by analyzing visitor behavior and preferences, ensuring content relevance across digital touchpoints. - Recommendations: Automatically display products or content that might interest customers based on previous user activity, enhancing engagement and discovery. - Auto-Target: Employ advanced algorithms to identify high-performing experiences and deliver the most tailored content to each visitor, optimizing for individual profiles and behaviors. - Mobile Optimization: Test and personalize mobile web and app experiences, ensuring seamless and engaging interactions tailored to mobile users. Primary Value and Solutions Provided: Adobe Target empowers businesses to create and deliver personalized, data-driven experiences that resonate with individual customers. By optimizing digital interactions through testing and automation, companies can enhance customer engagement, increase conversion rates, and drive higher revenue. The platform's integration with Adobe Experience Cloud ensures a unified approach to personalization, enabling organizations to scale their efforts efficiently across multiple channels. **Average Rating:** 4.0/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Adobe Target?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.3/10) - **Ease of Admin:** 7.3/10 (Category avg: 8.9/10) - **Ease of Use:** 7.3/10 (Category avg: 8.8/10) - **Quality of Support:** 7.3/10 (Category avg: 9.3/10) **Who Is the Company Behind Adobe Target?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 67% Enterprise, 17% Small-Business #### What Are Adobe Target's Pros and Cons? **Pros:** - Personalization (4 reviews) - A/B Testing (3 reviews) - Experimentation (3 reviews) - Customer Support (2 reviews) - Customization (2 reviews) **Cons:** - Learning Curve (3 reviews) - Bug Issues (2 reviews) - Difficult Setup (2 reviews) - Not Intuitive (2 reviews) - Steep Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Adobe Target? *AI-generated summary from verified user reviews* **Pros:** - Users value the **personalization capabilities** of Adobe Target, enhancing customer experiences through tailored content. - Users appreciate the **easy setup of A/B testing** , enabling quick and efficient launch of experiments. - Users value the **extensive experimentation capabilities** of Adobe Target, enhancing personalization and targeted marketing efforts. - Users appreciate the **accessible and helpful customer support** of Adobe Target, enhancing their overall experience with the platform. - Users value the **customization capabilities** of Adobe Target, enabling targeted content for specific audience personas. **Cons:** - Users face a challenging **learning curve** with Adobe Target, finding setup and usability less intuitive than other Adobe products. - Users experience **bug issues** with Adobe Target, particularly following UI updates, impacting performance and custom experience creation. - Users face a **difficult setup** process, requiring significant time and effort to configure Adobe Target effectively. - Users find the **not intuitive interface** of Adobe Target makes setup cumbersome and less user-friendly compared to other tools. - Users find a **steep learning curve** with Adobe Target, making setup and usage more challenging than other Adobe modules. #### What Are Recent G2 Reviews of Adobe Target? **"[Powerful Personalization with Strong Adobe Ecosystem Integrations](https://www.g2.com/survey_responses/adobe-target-review-12532976)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-12532976) --- **"[Effortless AB Testing with Reliable Performance](https://www.g2.com/survey_responses/adobe-target-review-11960296)"** **Rating:** 5.0/5.0 stars *— Stephen D.* [Read full review](https://www.g2.com/survey_responses/adobe-target-review-11960296) --- ### 24. [Litmus](https://www.g2.com/products/litmus/reviews) Litmus is the enterprise marketing success platform that gives marketing teams the control, visibility, and confidence to execute high-performing email programs at scale. From pre-send testing to post-send analytics, Litmus eliminates the errors, inefficiencies, and blind spots that cost enterprise senders revenue and reputation. Trusted by marketing teams at the world's leading brands, Litmus integrates into existing enterprise workflows to accelerate production, enforce brand standards, and protect deliverability across every send. Core capabilities: Email previews across 100+ clients and devices. Validate exactly how every email renders in Gmail, Outlook, Apple Mail, on mobile, in dark mode, and across every major environment — before sending to millions of subscribers. Eliminate the rendering errors that damage brand credibility at scale. Automated pre-send QA. Run spam filter testing, link validation, image blocking checks, and accessibility scans within a single workflow. Enterprise teams ship in half the time and with fewer errors when quality checks are built into the process, not bolted on at the end. Deliverability and inbox placement monitoring. Track inbox placement rates by mailbox provider, monitor sender reputation in real time, and blocklist hits or authentication failures. Litmus surfaces the deliverability intelligence your ESP doesn't provide. Sender Certification. Be part of the industry's most trusted allowlist, backed by 24/7 monitoring and exclusive data relationships with mailbox providers worldwide. Certified senders reach the inbox with a level of assurance no other program delivers. Competitive Intelligence. Monitor competitor send volume, frequency, subject line strategies, and inbox placement. Give enterprise marketing teams the benchmarking data they need to make informed strategic decisions and stay ahead of the market. Enterprise collaboration and approvals. Manage multi-stakeholder review cycles inside a single platform. Centralize feedback, enforce approval workflows, and get campaigns through legal, compliance, and brand review without version chaos or scattered email threads. For enterprise organizations ready to scale further, Litmus is the foundation for Validity Engage — an AI-powered email execution platform that orchestrates the full email marketing workflow, from content creation through sending and optimization. Litmus is part of the Validity portfolio, alongside BriteVerify for contact data validation and DemandTools for Salesforce CRM data quality — giving enterprise revenue and marketing teams a connected solution for data integrity, email performance, and program execution. **Average Rating:** 4.6/5.0 **Total Reviews:** 445 **How Do G2 Users Rate Litmus?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.0/10 (Category avg: 8.9/10) - **Ease of Use:** 9.2/10 (Category avg: 8.8/10) - **Quality of Support:** 9.0/10 (Category avg: 9.3/10) **Who Is the Company Behind Litmus?** - **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc) - **Company Website:** https://www.validity.com - **Year Founded:** 2018 - **HQ Location:** Boston, Massachusetts - **Twitter:** @TrustValidity (1,151 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11679353/ (347 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Email Marketing Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 43% Mid-Market, 29% Enterprise #### What Are Litmus's Pros and Cons? **Pros:** - Ease of Use (45 reviews) - Email Management (43 reviews) - Email Marketing (43 reviews) - Previews (29 reviews) - Features (26 reviews) **Cons:** - Slow Performance (11 reviews) - Missing Features (10 reviews) - Email Issues (9 reviews) - Email Management (9 reviews) - Expensive (9 reviews) ### What Do G2 Reviewers Say About Litmus? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Litmus, enjoying its intuitive interface and streamlined collaboration features. - Users highly value the **dynamic previews** of Litmus, improving efficiency and email quality across various devices. - Users value the **user-friendly design and comprehensive features** of Litmus, enhancing their email marketing efficiency and quality. - Users love the **dynamic previews** in Litmus that enhance coding efficiency and ensure accurate email rendering across devices. - Users appreciate the **user-friendly interface** of Litmus, allowing seamless email campaign management and effective collaboration. **Cons:** - Users experience **slow performance** with Litmus, especially in preview rendering and updating changes efficiently. - Users find **missing features** like an undo button and template sharing limits usability and hinder team efficiency. - Users report **email client settings issues** and limited customization, affecting trust and usability in Litmus. - Users express the need for improved **email client settings flexibility** , as the current rigid defaults complicate management. - Users find Litmus to be **expensive** , especially for small teams, with many features locked behind higher payment tiers. #### What Are Recent G2 Reviews of Litmus? **"[Litmus Boosts Email Marketing Precision and Efficiency](https://www.g2.com/survey_responses/litmus-review-11823029)"** **Rating:** 5.0/5.0 stars *— Grecia L.* [Read full review](https://www.g2.com/survey_responses/litmus-review-11823029) --- **"[Collaboration Made Easy, Minor Pin Issue Aside](https://www.g2.com/survey_responses/litmus-review-11899725)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/litmus-review-11899725) --- #### What Are G2 Users Discussing About Litmus? - [What is Litmus used for?](https://www.g2.com/discussions/what-is-litmus-used-for) - 1 comment - [What is litmus what are its types and uses?](https://www.g2.com/discussions/what-is-litmus-what-are-its-types-and-uses) - 2 comments - [What is litmus email testing?](https://www.g2.com/discussions/what-is-litmus-email-testing) - 1 comment - [How do I use litmus email?](https://www.g2.com/discussions/how-do-i-use-litmus-email) - [What is litmus software?](https://www.g2.com/discussions/what-is-litmus-software) ### 25. [Appcues](https://www.g2.com/products/appcues/reviews) Appcues is a customer engagement platform that turns your product into the best place to reach, encourage, and engage your customers. Marketing and product teams use Appcues to publish dynamic content, surveys and multi-step guides without ongoing engineering resources. Most in-app tools focus solely on onboarding new users. Appcues runs campaigns across the full customer lifecycle: helping you build awareness of new features, drive adoption, encourage advocacy, and inform what you build next, all through targeted in-app messaging. When a user hits an activation moment, drifts from a key workflow, or crosses a usage threshold, Appcues helps you respond automatically across in-app, email, and push. Appcues connects engagement to real business outcomes: custom analytics dashboards show how users move through your product, and funnels surface exactly where they fall off. Inside Appcues, you can describe what you want in plain language: build a campaign, create an experience, ask a question, and Appcues AI does the work: building experiences, flagging what's underperforming, and suggesting fixes automatically. Segments let you target the right audience down to a single user, so every experience reaches exactly who it should. Campaigns tie it all to a named goal you can track. Founded in 2013 in Boston, Appcues has spent over a decade helping companies close the gap between building products and helping customers get real value from them. Trusted by HubSpot, G2, Airbase, and Wayfair, Appcues has powered billions of in-product experiences across thousands of products worldwide. **Average Rating:** 4.6/5.0 **Total Reviews:** 355 **How Do G2 Users Rate Appcues?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.3/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.9/10) - **Ease of Use:** 8.6/10 (Category avg: 8.8/10) - **Quality of Support:** 9.1/10 (Category avg: 9.3/10) **Who Is the Company Behind Appcues?** - **Seller:** [Appcues](https://www.g2.com/sellers/appcues) - **Company Website:** https://www.appcues.com - **Year Founded:** 2013 - **HQ Location:** Boston, MA - **Twitter:** @appcues (5,121 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3351565/ (74 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Mid-Market, 33% Small-Business #### What Are Appcues's Pros and Cons? **Pros:** - Ease of Use (37 reviews) - Easy Setup (16 reviews) - Customer Support (15 reviews) - Easy Creation (15 reviews) - Intuitive (12 reviews) **Cons:** - Limitations (6 reviews) - Missing Features (6 reviews) - Need for Improvement (6 reviews) - Poor Customer Support (5 reviews) - Poor UX (5 reviews) ### What Do G2 Reviewers Say About Appcues? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of Appcues, streamlining onboarding and communication with intuitive, customizable features. - Users find the **easy setup** of Appcues to be incredibly convenient and user-friendly, facilitating quick onboarding. - Users commend the **outstanding customer support** from Appcues, appreciating its responsiveness and helpfulness in enhancing their experience. - Users find **easy creation** of Appcues modals boosts trial conversions and enhances user retention effectively. - Users appreciate the **intuitive interface** of Appcues, finding it easy to learn and effective for building workflows. **Cons:** - Users find **limitations in customization** and integration options, hindering the overall effectiveness of Appcues. - Users find the lack of **automated alerts and organization features** in Appcues limiting for managing multiple flows effectively. - Users note a **need for improvement** in metrics, organization, and tracking features on Appcues. - Users express frustration with **poor customer support** , particularly regarding issue notifications and mobile functionality improvements. - Users find the **poor UX** of Appcues frustrating, especially with tracking issues and slow response times. #### What Are Recent G2 Reviews of Appcues? **"[Appcues Makes It Easy to Build Dev-Free User Guides and Collect Feature Feedback](https://www.g2.com/survey_responses/appcues-review-13078486)"** **Rating:** 5.0/5.0 stars *— Matteo P.* [Read full review](https://www.g2.com/survey_responses/appcues-review-13078486) --- **"[Marketer-Led In-App Experiences: Ship Faster Without Engineering](https://www.g2.com/survey_responses/appcues-review-13046153)"** **Rating:** 5.0/5.0 stars *— Verified User in E-Learning* [Read full review](https://www.g2.com/survey_responses/appcues-review-13046153) --- #### What Are G2 Users Discussing About Appcues? - [How do you use Appcues?](https://www.g2.com/discussions/how-do-you-use-appcues) - [What is API Appcues net?](https://www.g2.com/discussions/what-is-api-appcues-net) - [How do I use Appcues?](https://www.g2.com/discussions/how-do-i-use-appcues) - 3 comments - [What does Appcues do?](https://www.g2.com/discussions/what-does-appcues-do) - 3 comments ## What Is Personalization Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Personalization Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization) - [Personalization Engines](https://www.g2.com/categories/personalization-engines)