### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Partner Relationship Management (PRM) Software Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Partner Relationship Management (PRM) Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Partner Relationship Management (PRM) Software Glossary Terms

[![Channel Partner](https://learn.g2.com/hubfs/G2CM_GI361_Glossary_Article_Images-%5BChannel_Partner%5D_V1a.png "Channel Partner")](https://www.g2.com/glossary/channel-partner-definition)

[Channel Partner](https://www.g2.com/glossary/channel-partner-definition)

Channel partners increase revenue and customer base by offering their services. Learn about the types, benefits, and more.

by Whitney Rudeseal Peet

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

[Find new features](https://www.g2.com/glossary)

## Partner Relationship Management (PRM) Software Discussions

0

[Seeking Recommendations for PRM Software Beyond the Usual Suspects](/discussions/seeking-recommendations-for-prm-software-beyond-the-usual-suspects)

Hi G2 Community! 👋

I'm currently evaluating PRM tools for our organization. While I've encountered some well-known platforms, such as Salesforce PRM, ZINFI UPM, PartnerStack, Impartner PRM, and impact.com, I'm curious about other options that might be a good fit.

Specifically, I've been looking into:

[**Mindmatrix PRM**](https://www.g2.com/products/mindmatrix-prm/reviews) – Offers a Partner Ecosystem Orchestration Platform with over 25 years of experience in direct and channel sales, partner marketing, and channel operations.

[**Allbound PRM**](https://www.g2.com/products/allbound-prm/reviews) – Provides features such as Broad Workflows, Action Tracking, Shared Calendar, Individual Portals, Recognized Escalation, Role-Based Permissions, Opportunity Management, and Marketing Material Bank.

[**ZiftONE**](https://www.g2.com/products/ziftone/reviews) – An all-in-one PRM, Channel Marketing & Channel Learning solution designed.

G2 is the best place to find actual users, so I would like to get the community's input. If you have any experience with Partner Relationship Management tools, please share it.

I really like Mindmatrix PRM. It's an incredibly solid PRM solution that both the internal and external partnership teams love.

Answered: Evan Sherbert on April 24, 2025

[Your answer](/discussions/seeking-recommendations-for-prm-software-beyond-the-usual-suspects/comments/new?remote=true)

0

[Recommendations for the Best Partner Relationship Management (PRM) Software?](/discussions/recommendations-for-the-best-partner-relationship-management-prm-software)

Hi everyone! 👋

I’m exploring options for a Partner Relationship Management (PRM) software and would love to hear your experiences or suggestions.

I’ve looked at a few popular tools like:

[**Salesforce PRM**](https://www.g2.com/products/salesforce-partner-relationship-management-prm/reviews) – Seamless if you're already using Salesforce.

[**ZINFI UPM**](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) – Seems comprehensive with onboarding, training, and analytics.

[**PartnerStack**](https://www.g2.com/products/partnerstack/reviews) – Tailored for SaaS, great for affiliate/reseller management.

[**Impartner PRM**](https://www.g2.com/products/impartner-prm/reviews) – Strong feature set for partner engagement and deal registration.

[**impact.com**](https://www.g2.com/products/impact-com/reviews) – Flexible for managing different partner types, including affiliates and influencers.

What has worked best for your team? Are there any pros/cons you’ve experienced or hidden gems worth checking out? I'm especially interested in usability, the onboarding experience, and how well it integrates with existing tools.

Thanks in advance!

I’d throw Introw PRM (https://www.introw.io/) into the mix too. What’s interesting about it is that it’s built to work on top of your CRM, so if your team is already in Salesforce or HubSpot, it feels a lot less disconnected than tools that create a separate system for partner data. For the things you called out, I’d look closely at usability, how clean the onboarding experience is, how easy deal reg and pipeline visibility are, and whether reporting actually stays in sync with your CRM. That’s usually where a PRM either saves the team time or becomes more admin overhead. From that angle, Introw seems worth a look, especially if you want partner collaboration and tracking without making everything overly portal-heavy.

Answered: Romana Kuts on March 10, 2026

A solid PRM tool can be your best friend at work. I really enjoy Salesforce PRM, but I may be biased because I also use Salesforce.

Answered: Evan Sherbert on March 10, 2026

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/recommendations-for-the-best-partner-relationship-management-prm-software/comments/new?remote=true)

0

Question on: impact.com
[Does SaaSquatch work with both B2B and B2C?](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c)

Is the SaaSquatch platform designed specifically for just one type of business model?

Yes - The SaaSquatch platform comes loaded with loyalty, referral, and rewards programs designed to drive growth for companies in both the B2B or B2C space. We work with a variety of other business models as well and can recommend strategies for your specific needs. Each program can be fully customized to your organization’s specific needs, customers, goals, and business model. 

Answered: SaaSquatch Team on March 16, 2021

Comment deleted by user.

Answered: SaaSquatch Team on March 16, 2021

[See more answers (1)](javascript:void(0);)

[Your answer](/discussions/46615-does-saasquatch-work-with-both-b2b-and-b2c/comments/new?remote=true)

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## Partner Relationship Management (PRM) Software Reports

Mid-Market Grid® Report for Partner Relationship Management (PRM)

Summer 2026

G2 Report: Grid® Report

Grid® Report for Partner Relationship Management (PRM)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Partner Relationship Management (PRM)

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Partner Relationship Management (PRM)

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Partner Relationship Management (PRM)

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Partner Relationship Management (PRM)

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Partner Relationship Management (PRM)

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Partner Relationship Management (PRM)

Spring 2026

G2 Report: Grid® Report

Grid® Report for Partner Relationship Management (PRM)

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Partner Relationship Management (PRM)

Spring 2026

G2 Report: Momentum Grid® Report