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Partner Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Partner Management Software for Medium-Sized Businesses

    Products classified in the overall Partner Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Partner Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Partner Management category.

    In addition to qualifying for inclusion in the Partner Management Software category, to qualify for inclusion in the Medium-Sized Business Partner Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

    Top 10 Partner Management Software for Medium-Sized Businesses

    • Allbound PRM
    • Impartner PRM
    • Crossbeam
    • PartnerStack
    • Impact
    • ZINFI
    • Magentrix PRM
    • LeadMethod PRM
    • Salesforce Partner Relationship Management
    • TUNE

    Compare Medium-Sized Business Partner Management Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (107)4.6 out of 5
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    Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers and distributors with the content, training and campaigns needed to close more deals faster.

    (100)4.5 out of 5
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    Entry Level Price:Starting at $2,000

    With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the

    (25)4.9 out of 5

    Partner ecosystems & revenue, together at last. Crossbeam is a Partner Ecosystem Platform that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.

    (176)4.7 out of 5
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    PartnerStack enables companies to leverage partnerships in order to grow revenue, increase distribution, and go to market quicker and more efficiently. The fastest growing software companies in the world like Asana, Intuit, and Unbounce use PartnerStack to power their reseller, marketing, and referral partner programs.

    (179)4.3 out of 5
    Entry Level Price:Starting at $500/month

    Impact is the global leader in Partnership Automation, helping brands scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships. Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United St

    (77)4.7 out of 5
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    ZINFI’s Unified Channel Management (UCM) platform enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. ZINFI’s UCM platform includes three core solutions – Partner Relationship Management (PRM), Partner Marketing Management (PMM) and Partner Sales Management (PSM).

    (65)4.6 out of 5

    With a consistent 5-star rating, Magentrix is Salesforce AppExchange's top-rated partner management portal provider. Take control of your channel sales, support channel partners with the tools they need for success and boost partner engagement - all with a Magentrix web portal for partner relationship management (PRM). KEY FEATURES: - Fully brand-able and configurable to on-board partners faster - Share, register, track and re-assign leads - Lead distribution and management - Deal registration

    (54)4.9 out of 5

    LeadMethod is a PRM focused on channel partner engagement and sales enablement, two factors that drive the most ROI and channel partner loyalty. LeadMethod works with more than 23,000 suppliers, reps, and distributors to better align their businesses for growth. LeadMethod clients see between a 10-20% increase in revenue and have tighter communication and collaboration with their channel partners. LeadMethod can be used as a stand alone PRM or there are integration with more than 65 CRM, marketi

    Salesforce Partner Relationship Management recruits, onboards, trains, and supports your indirect sales channels with theThis channel management software gives you a direct view into the performance of you channel partners so you collaborate better and drive more deals features that increase partner engagement.

    (103)4.2 out of 5
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    The TUNE Partner Marketing Platform (formerly HasOffers) is the industry’s most flexible SaaS platform for building, managing, and growing partner programs and networks. Headquartered in Seattle with hundreds of employees worldwide, TUNE is trusted by the most innovative affiliate marketers, iconic brands, and the largest global performance advertising networks, including Shopify, Groupon, Chewy, Credit Sesame, Rackspace, Grammarly, FabFitFun, The Penny Hoarder, Fluent, Applift, and Tapjoy.

    (102)4.3 out of 5

    Zift Solutions is the Enterprise Channel Management leader, delivering the people, processes and technology organizations require to drive channel success. Zift boosts channel program productivity and profitability by automating and aligning marketing, sales, and operational processes. The ZiftONE platform integrates with established systems to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

    (16)4.9 out of 5

    The simplest way to manage & measure sales partnerships. helps you make more revenue from your existing partnerships. - Easy Setup - Instant Mapping - Simple Workflows - Real Reporting - Quick Integrations **Currently only supporting Salesforce & Slack.**

    (21)4.4 out of 5
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    Entry Level Price:$1,399 per month

    Channeltivity is the leading Partner Relationship Management (PRM) software platform built for tech companies. Channeltivity is easy to use, fast to set up and empowers you and your partners with the tools to accelerate growth. 40,000+ channel professionals rely on Channeltivity because it delivers the robust tools required to make it easy to do business with your channel and drive sales through partner-enablement and enriched relationship building. The Channeltivity all-in-one solution delive

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    Check out the G2 Grid® for the top Partner Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Impartner PRM
    Magentrix PRM
    Zift Solutions
    Allbound PRM
    LeadMethod PRM
    Salesforce Partner Relationship Management
    Market Presence

    Learn More About Partner Management Software

    What is Partner Management Software?

    No company is an island, just as no individual person is an island. Business relationships are instrumental to the success of all companies involved. This is especially true for today’s software developers, who engage with clients to resell their solutions and assist with ongoing support. This synergy is made increasingly possible with technology platforms that help facilitate, monitor, and renew relationships with channel partners. Partner relationship management software, also known as PRM software, assists with the various tasks that come along with having a reseller network.

    Due to the particular use cases for this breed of software, your organization might not have the demand for these solutions without a significant focus on channel partners and partner enablement. If you are a vendor who has established some channel partnerships or plan to in the future, PRM software offers various apps and tools that are specifically designed to assist in this arena. Not only do these solutions help streamline associated workflows, but they can help maximize the return on these channels and put your product in front of any number of new users.

    Key Benefits of Partner Management Software

    • Organize channel partners in a secure directory
    • Track partner agreements and assist with onboarding and renewals
    • Monitor deals, marketing, and overall performance related to each partner
    • Provide tools for assisting partners in customer support

    Why Use Partner Management Software?

    Selling your product or service using an internal sales staff remains a win for your brand. With certified partner sales, though, you can multiply the potential users of your technology with each new channel partner. Channel sales have made a difference for thousands of companies both big and small. The applications in this category enable your brand to find and collaborate with these invaluable business partners. Empowering your sales team with PRM software can impact your company in every aspect, from revenue to reputation.

    In addition to catalyzing your future partner relationships, PRM software assists with the complete oversight of these new sales channels as they develop. As your sales increase through these partner relationships, so will the responsibilities of monitoring your growing portfolio of customers. PRM solutions facilitate a steady flow of communication with service partners so you have a finger on the pulse of your customer experience and can respond accordingly to issues and feedback. They also allow you to guide your distributed account managers and sales reps through the proper way to market and support your offerings. With the enablement features and integrations included with these solutions, you can assemble and maintain a world-class group of channel partners and reach more customers than ever before.

    Who Uses Partner Management Software?

    The handling of channel partnerships is a challenging task for an organization. These partnerships demand a high level of communication and collaboration to help resellers with everything from marketing to product deployment. In the early stages, a sales rep may be assigned to onboard and support channel partners and collect data and analytics on their performance. Once this sales network is established, though, a company may assign these responsibilities to one of the following specialists.

    Partner manager — A partner manager, or partner account manager, is an individual who specializes in channel partnerships. Depending on the size of an organization and its partner network, there may be one or more partner managers—or in some cases, none at all. By establishing a focused point person for managing these relationships and using the appropriate tools, companies can ensure that partnerships are accounted for through the agreement lifecycle. These individuals assist with partner marketing strategies and maximizing partner revenue by assessing channel partners’ performance and offering timely guidance whenever necessary. They may also be tasked with scouting new partners and closing partnership deals when the time calls for it.

    Other common terms for these employees are strategic partner manager, strategic partnership manager, strategic alliance manager, partner services manager, and head of partnerships. Different companies may assign a different label to this position or curate an entire team with a unique organizational structure based on the company’s specific needs and strategies in the area.

    Sales manager — In lieu of a proper position built solely around partnerships, a sales lead may be given the reins to manage these relationships and oversee the partner experience. In this situation, the corresponding sales team leader or sales manager would benefit from using PRM technology. In addition to their other sales software, these individuals can use these apps to help juggle the responsibilities of channel management and ensure satisfaction among any new customers discovered by this network.

    In some cases, sales leaders who take on partnerships can assign subtasks to other sales reps, such as drafting important documents or analyzing data that is generated through channel sales. They may also assign salespeople to certain clients to add a personal touch to licensing relationships. Each new revenue stream that is brought about by these sales may be factored into overall sales goals, so any effort toward enablement of channel partners serves to benefit the entire department.

    Partner Management Software Features

    PRM software makes channel sales enablement possible with features designed for both technology companies and their partners. The following are some specific features you may encounter as you research the software products in this category.

    Lead management — Successful partner sales begin with a quality list of leads, gathered from the disparate networks of each new partner and the original company themselves. Lead management helps with sorting these leads and scheduling the marketing automation and personalized marketing campaigns that will translate to eventual sales. Using the features in certain products, users can monitor the status of leads, score leads, and assign leads to partners based on their potential interest and value they can bring.

    Recruiting and onboarding — There are tens of thousands of potential channel partners. PRM software assists with finding the most valuable partners for your particular needs and establishing a line of communication. Once a software developer and channel partner agree to do business, these platforms can assist with the onboarding process, from finalizing contract details to product education and support. Though external communication channels are likely to be established at some point, PRM software should provide some tools that enable these initial conversations and help establish the terms of an agreement.

    Activity tracking — Monitoring partner activities is an essential aspect of partner management, from the customers they are signing and supporting, to the marketing tactics they are applying. The more analytics that users can gather, the better they can understand these diverse channels and identify areas for improvement. Based on the revenue that different partners are generating or their reputation among customers, administrators may choose to segment these partners within the platform and adjust their workflows as necessary. Activity tracking can provide to-the-minute analytics across the spectrum of partner activities so partner managers have a firm grasp on the health of these channels and can predict upcoming service or product demands.

    Partner portal — A secure partner portal offered by some products in this category provides partners with the data and product updates required to best sell and support a company’s products. These portals might include detailed dashboards and custom content or pages built around their specific sales and certifications. Partner-facing features can also include tools for automation of renewals and a knowledge base for the products or services they are licensed to resell. They can also include communication tools that connect to the salesperson or partner manager in charge of an agreement, as well as support or product staff that can help with troubleshooting or customer requests as they arise.