# Best Paid Search Intelligence Software for Medium-Sized Businesses ## How Many Paid Search Intelligence Software Products Does G2 Track? **Total Products under this Category:** 25 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Bluepear (+0.45%) - Among all products in this category, Bluepear recorded the largest rating increase compared to last month _Last updated: August 06, 2026_ ## How Does G2 Rank Paid Search Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 9,400+ Authentic Reviews - 25+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Paid Search Intelligence Software ![G2 Grid® for Paid Search Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/paid-search-intelligence/grids.png?focus%5B%5D=3551&focus%5B%5D=7170&focus%5B%5D=3265&focus%5B%5D=5717&focus%5B%5D=3373&focus%5B%5D=82243&focus%5B%5D=13916) Highlighted products: Semrush, Similarweb, Ahrefs, SE Ranking, SpyFu, MobileAction, and Adthena. Underlying data: [Grid® JSON](https://www.g2.com/categories/paid-search-intelligence/grids.json?focus%5B%5D=semrush&focus%5B%5D=similarweb&focus%5B%5D=ahrefs&focus%5B%5D=se-ranking&focus%5B%5D=spyfu&focus%5B%5D=mobileaction&focus%5B%5D=adthena&segment=mid-market) **Sponsored** ### CCH Tagetik The award-winning CCH Tagetik expert solution empowers enterprise-sized companies with a strategic and financial intelligence platform that enables CFOs and their peers to make faster, better-informed decisions. Our Corporate Performance Management (CPM) platform delivers a comprehensive, AI-driven, data-powered solution for: - Financial Close & Consolidation - Extended Planning (financial and operational) - ESG & Regulatory Reporting - Corporate Tax, including Global Minimum Tax With embedded AI, robust governance, and an open, extendable architecture, CCH Tagetik connects seamlessly with leading operational solutions—creating enterprise-wide insights, driving growth, and helping organizations navigate change to maximize value today and tomorrow. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2593&secure%5Bchosen_at%5D=2026-08-15T10%3A29%3A59Z&secure%5Bdisplayable_resource_id%5D=1108&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2213&secure%5Bresource_id%5D=2593&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpaid-search-intelligence%2Fmid-market&secure%5Btoken%5D=037dd51bcb90c8d801f0429c0f0f59c3f5111319c855040e11319eec947ea2db&secure%5Burl%5D=https%3A%2F%2Fwww.wolterskluwer.com%2Fen%2Fsolutions%2Fcch-tagetik%2Ffinancial-close-and-consolidation-pillar%3Futm_medium%3DOnline-Advertising%26utm_source%3D3rd-Party%26utm_offer%3DComparison-Vendor-Product%26utm_campaign%3DOA_TGK_NA-G2-PPC-02-2026%26utm_term%3DFinancial%2520Close&secure%5Burl_type%5D=custom_url) ### [Semrush](https://www.g2.com/products/semrush/reviews) Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia. **Average Rating:** 4.4/5.0 **Total Reviews:** 3,921 #### How Do G2 Users Rate Semrush? - **Alerts:** 8.2/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.5/10) - **Data Access:** 8.3/10 (Category avg: 8.2/10) - **Subdomains:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind Semrush? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 62% Small, 28% Medium #### What Do G2 Reviewers Say About Semrush? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **variety of customizable tools** in Semrush, enhancing their SEO strategies and overall website performance. - Users find Semrush's **ease of use** beneficial, enabling efficient SEO management and seamless integration with tools. - Users value the **keyword insights** from Semrush, enhancing SEO strategies and optimizing content effectively. - Users value the **comprehensive organic insights** and features of Semrush, enhancing their marketing strategies effectively. - Users value the **effective position tracking** in Semrush, enabling strategic insights and competitive analysis for SEO success. ##### Cons - Users find Semrush to be **too expensive** , especially for small businesses and sole proprietors with limited budgets. - Users find Semrush **overly expensive** , particularly with additional costs for advanced features, limiting access for smaller businesses. - Users find the **high costs** of Semrush challenging, particularly for smaller businesses with limited budgets. - Users find **pricing issues** in Semrush due to high costs and constant add-ons that strain budgets. - Users find the **learning curve steep** , as the overwhelming data can make initial navigation challenging. #### What Are Recent G2 Reviews of Semrush? **["Semrush Enables Fast, AI-Powered SEO and AEO Workflows"](https://www.g2.com/survey_responses/semrush-review-13225776)** **Rating:** 5.0/5.0 stars _— Pedro M._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13225776) **["Semrush delivers great SEO/AI Insights with brilliant support"](https://www.g2.com/survey_responses/semrush-review-13271554)** **Rating:** 5.0/5.0 stars _— Jodie M._ [Read full review](https://www.g2.com/survey_responses/semrush-review-13271554) #### What Are G2 Users Discussing About Semrush? - [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) - 2 comments, 3 upvotes - [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) - 5 comments - [What is Semrush Content Marketplace used for?](https://www.g2.com/discussions/what-is-semrush-content-marketplace-used-for) - [What is SplitSignal used for?](https://www.g2.com/discussions/what-is-splitsignal-used-for) - [How do I delete my RingCentral account?](https://www.g2.com/discussions/how-do-i-delete-my-ringcentral-account) - 2 comments ### [Similarweb](https://www.g2.com/products/similarweb/reviews) At Similarweb, we are committed to unlocking the full potential of the digital landscape. Our solutions span a wide array of digital needs, from comprehensive competitive analysis across all marketing channels to Gen AI visibility, to large-scale data insights. With Similarweb, you gain access to: - Extensive Data Coverage: Explore over 1 billion websites, 8 million apps, and 3 million brands. - Real-Time Insights: Stay ahead with real-time data on 5 billion search terms, 250 million display ads, and 10 billion content pages. - Global Reach: Analyze and understand markets across 190 countries and 210 industries. Trusted by industry leaders ranging from startups to Fortune 500 companies, Similarweb is the choice for thousands of businesses seeking a competitive edge and sustainable growth. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,163 #### How Do G2 Users Rate Similarweb? - **Alerts:** 7.4/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.5/10) - **Data Access:** 8.0/10 (Category avg: 8.2/10) - **Subdomains:** 7.6/10 (Category avg: 8.3/10) #### Who Is the Company Behind Similarweb? - **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb) - **Company Website:** www.similarweb.com - **Year Founded:** 2007 - **HQ Location:** New York - **Twitter:** @Similarweb 62,619 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=31af9b871eedcbd8d9cdd5615745e7871f1214ea5f4b818f1b797e75dde89b94&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F429838%2F&secure%5Burl_type%5D=linkedin_company_website) 1,256 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, Account Executive - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 40% Medium, 32% Large #### What Do G2 Reviewers Say About Similarweb? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Similarweb, finding it intuitive for comprehensive market analysis and tracking. - Users find **AI-driven insights** from Similarweb invaluable for identifying growth opportunities and refining market strategies. - Users find Similarweb's **traffic analysis capabilities** invaluable for market research and identifying growth opportunities. - Users praise Similarweb for its **effective competitor analysis** , enabling informed strategic decisions and valuable market insights. - Users praise Similarweb for its **intuitive dashboard and competitor insights** , enhancing market monitoring and strategic decision-making. ##### Cons - Users find that **data inaccuracy** in Similarweb's free version limits reliable insights, especially for smaller websites. - Users note that the **inaccurate data** can delay insights, complicating competitive analysis and decision-making processes. - Users find the **limited features** of Similarweb to be unclear and less robust compared to competitors. - Users find that the **limited data** in Similarweb's free version reduces its effectiveness for in-depth analysis. - Users find the **advanced features to be expensive** , making it challenging for smaller businesses to afford. #### What Are Recent G2 Reviews of Similarweb? **["Similarweb is one of the most valuable platforms on the entire industry, now even with AI/AEO!"](https://www.g2.com/survey_responses/similarweb-review-7504850)** **Rating:** 5.0/5.0 stars _— David A._ [Read full review](https://www.g2.com/survey_responses/similarweb-review-7504850) **["Similarweb turned competitive reviews into an ongoing process"](https://www.g2.com/survey_responses/similarweb-review-13180508)** **Rating:** 5.0/5.0 stars _— Valeria B._ [Read full review](https://www.g2.com/survey_responses/similarweb-review-13180508) ### [Ahrefs](https://www.g2.com/products/ahrefs/reviews) Ahrefs is a leading AI marketing platform powered by big data that helps marketers run search engine optimization, AI search, pay-per-click, content marketing, website auditing, and competitive research campaigns that drive impact. Whether you're making day-to-day decisions or defining your long-term digital strategy, Ahrefs delivers real-time insights that help you grow your brand's visibility and claim market share. Ahrefs in numbers: - #1 most active web crawler in the SEO industry and #2 worldwide (after Google) - #35 fastest supercomputer worldwide (Yep1) - Over 35 trillion external backlinks, the freshest backlink index in the industry - Over 110 billion keywords, and 28.7 billion have positive search volumes - Yep.com: our own privacy-first search engine **Average Rating:** 4.5/5.0 **Total Reviews:** 669 #### How Do G2 Users Rate Ahrefs? - **Alerts:** 7.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.5/10) - **Data Access:** 8.8/10 (Category avg: 8.2/10) - **Subdomains:** 7.8/10 (Category avg: 8.3/10) #### Who Is the Company Behind Ahrefs? - **Seller:** [Ahrefs](https://www.g2.com/sellers/ahrefs) - **Company Website:** ahrefs.com - **Year Founded:** 2010 - **HQ Location:** Singapore - **Twitter:** @ahrefs 171,771 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a38dc8f2899e6fc2ecec3baf4be5ffb74f40ec449fcd68c9debdda2ae58dee9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fahrefs%2F&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 62% Small, 30% Medium #### What Do G2 Reviewers Say About Ahrefs? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **intuitive interface** of Ahrefs, making complex SEO tasks accessible even for beginners. - Users value Ahrefs' **keyword research tools** for providing crucial metrics and detailed insights into search performance. - Users value the **comprehensive toolset** of Ahrefs, benefiting from its extensive features and regular innovations. - Users appreciate the **accurate and powerful SEO data** provided by Ahrefs, simplifying competitor analysis and optimizing strategies. - Users value the **ease of use in backlink analysis** , enabling effective competitor insights and strategic link building. ##### Cons - Users find Ahrefs to be **expensive** , especially for individuals and small businesses needing comprehensive SEO tools. - Users find the **high costs** of Ahrefs to be a significant drawback, particularly for individuals and small businesses. - Users express concerns over **inaccuracy of AI tools** in Ahrefs, finding them unreliable for optimizing search strategies. - Users find Ahrefs to have **limited features** like no local SEO tools or bulk SERP rank checks. - Users find **inaccurate data** problematic, affecting trust and decision-making in their SEO strategies with Ahrefs. #### What Are Recent G2 Reviews of Ahrefs? **["Free Plan Offers Comprehensive SEO Tracking & Site Auditing"](https://www.g2.com/survey_responses/ahrefs-review-12858161)** **Rating:** 4.5/5.0 stars _— Satya V._ [Read full review](https://www.g2.com/survey_responses/ahrefs-review-12858161) **["Comprehensive Free Ahrefs Dashboards for Powerful Site Overviews"](https://www.g2.com/survey_responses/ahrefs-review-12829742)** **Rating:** 5.0/5.0 stars _— Oliver H._ [Read full review](https://www.g2.com/survey_responses/ahrefs-review-12829742) #### What Are G2 Users Discussing About Ahrefs? - [Is Ahrefs Still Worth It in 2025? A Look at G2 User Sentiment](https://www.g2.com/discussions/is-ahrefs-still-worth-it-in-2025-a-look-at-g2-user-sentiment) - 3 comments, 10 upvotes - [What is Ahrefs used for?](https://www.g2.com/discussions/ahrefs-what-is-ahrefs-used-for) - 5 comments, 1 upvote - [Can I use Ahrefs for free?](https://www.g2.com/discussions/can-i-use-ahrefs-for-free) - 6 comments, 1 upvote - [Is Ahrefs worth the money?](https://www.g2.com/discussions/is-ahrefs-worth-the-money) - 5 comments, 1 upvote - [What is Ahrefs used for?](https://www.g2.com/discussions/what-is-ahrefs-used-for) - 1 comment, 1 upvote ### [SE Ranking](https://www.g2.com/products/se-ranking/reviews) Your Search Ecosystem, Finally in One Place Search has fundamentally changed. The rankings, AI-generated answers, local visibility, brand mentions, and social signals that shape your digital performance no longer operate in isolation — and your data should not either. SE Ranking gives you a connected view of your search ecosystem so you can understand what is actually driving results, adapt as the landscape shifts, and walk into stakeholder conversations with clarity rather than approximations. Ecosystem-Level Insights Across Every Channel That Matters Your core SEO workflow is here: keyword research, technical site audits, backlink analysis, competitive intelligence, local SEO, and content marketing tools — accurate and built for teams that depend on them to make decisions, not just to report metrics. But where SE Ranking goes further is in connecting those SEO foundations to the wider channels now shaping your brand visibility. Your GA4 data flows in without friction, adding traffic context and user behavior data to how you read search and AI visibility signals — so you are not interpreting ranking movements in isolation from what is actually happening to your audience. SE Visible, an extension of SE Ranking, lets you look at that same data from a different perspective by adding brand and AI search visibility as an additional layer. Planable completes the picture on the content side with a collaborative social media management environment where teams plan, schedule, approve & publish across channels with multi approval workflows, and content calendar tools built for the way teams actually work. Together, these layers of data allow you to draw the kind of cross-channel correlations your leadership and clients are starting to ask for by name — and to see them in concrete terms. When your brand mentions in LLMs increase, does branded search traffic follow? Does social engagement move with your AI visibility? Those are the questions that separate LLM visibility that has genuine business impact from visibility that is simply vanity. SE Ranking gives you the data correlation layer to tell the difference, and to communicate that difference to the stakeholders who need to act on it. A Platform That Grows as Your Work Grows As AI reshapes how your audience finds you, your visibility tracking keeps pace. The AI Search Toolkit tracks your brand and domain visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini. You can benchmark against competitors, follow how your share of visibility shifts over time, and set up daily tracking to catch changes as they happen — not after the fact. When your workflows move beyond dashboards, the SE Ranking API moves with you — feeding your custom reporting pipelines, your BI environment, and whatever data infrastructure your team has built. And as AI-powered workflows become more central to how modern marketing teams operate, MCP (Model Context Protocol) support means your live keyword, backlink, competitor, and LLM visibility data is available directly inside AI assistants like ChatGPT, Claude, and Gemini — without manual export steps in between. The underlying datasets and algorithms are continuously refined. What you are looking at reflects the real and current state of search, not a lagging approximation. The Infrastructure to Navigate Complexity — and Prove Value of Your Work The hardest part of marketing in this environment is not just doing the work. It is making the complexity legible to the people who need to act on it — clients, executives, and boards who want to understand what LLM visibility is actually worth and where the ROI lies. SE Ranking gives you the reporting infrastructure to answer those questions with data rather than assertions. Your performance reviews become faster to run and easier to defend. Your strategic recommendations connect search and AI visibility to business outcomes, not just traffic numbers. White Label reporting, collaborative project management, and the Agency Pack's extended client seat and reporting capabilities give your operational foundation room to scale without scaling your overhead at the same rate. The search ecosystem is more complex than it has ever been. SE Ranking — together with SE Visible and Planable — is the platform that makes it legible, connected, and actionable, built for the teams responsible for making sense of it. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,515 #### How Do G2 Users Rate SE Ranking? - **Alerts:** 8.7/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.5/10) - **Data Access:** 8.7/10 (Category avg: 8.2/10) - **Subdomains:** 8.6/10 (Category avg: 8.3/10) #### Who Is the Company Behind SE Ranking? - **Seller:** [SE Ranking](https://www.g2.com/sellers/se-ranking) - **Company Website:** seranking.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @SERanking 10,769 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=37730a73ef6cd80db088d646d0e417510684dd220f2ea0aba94f767fa6326ce8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fse-ranking%2F&secure%5Burl_type%5D=linkedin_company_website) 238 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 87% Small, 10% Medium #### What Do G2 Reviewers Say About SE Ranking? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of SE Ranking, making data tracking and integration effortless. - Users value the **comprehensive one-stop solution** SE Ranking offers for all their SEO reporting needs. - Users appreciate the **efficient keyword research** and AI tracking capabilities of SE Ranking, enhancing their SEO strategies. - Users praise the **effective rank tracking** of SE Ranking, noting its user-friendly interface and comprehensive analysis tools. - Users value the **one-stop SEO solution** of SE Ranking, finding it essential for quality agency operations. ##### Cons - Users find the **limited features** of SE Ranking lacking, especially in mobile accessibility and localized keyword research. - Users find SE Ranking **expensive** due to subscription limits, upselling tactics, and unfavorable currency exchange rates. - Users note **usage limits on features** based on subscription plans, which restricts handling of larger SEO projects. - Users find the **learning curve steep** , as navigation can be confusing and tools overwhelming initially. - Users feel the **high costs** of SE Ranking, citing aggressive pricing and numerous additional paid features as burdensome. #### What Are Recent G2 Reviews of SE Ranking? **["Useful insight into which sources influence AI-generated answers"](https://www.g2.com/survey_responses/se-ranking-review-13266242)** **Rating:** 5.0/5.0 stars _— Dominique v._ [Read full review](https://www.g2.com/survey_responses/se-ranking-review-13266242) **["Strong competitive insights for understanding our visibility in AI search"](https://www.g2.com/survey_responses/se-ranking-review-13265198)** **Rating:** 5.0/5.0 stars _— Ray W._ [Read full review](https://www.g2.com/survey_responses/se-ranking-review-13265198) #### What Are G2 Users Discussing About SE Ranking? - [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) - 4 comments, 9 upvotes ### [SpyFu](https://www.g2.com/products/spyfu/reviews) SpyFu is a competitive intelligence tool for SEO and PPC. You can search a domain to see all of the keywords it ranks for, their individual pages that rank, the ads it buys on Google, and its strongest competitors. What Does SpyFu Do? \* Uncovers any website’s SEO and Google Ads strategies, including keywords, backlinks, and content. \* Shows every keyword your competitors rank for—both paid and organic. \* Offers deep keyword research with more individual keyword results than Semrush or Ahrefs. \*Tracks historical data (19+ years) to reveal trends, wins, and missteps in search marketing. \*Builds custom reports for SEO and PPC insights to improve or launch campaigns. SpyFu's self-serve features make it a widely-used keyword and domain research resource for digital marketers, SEO managers, entrepreneurs, in-house teams, and affiliates. SpyFu is a solid tool for people who are starting a campaign and those who are improving what is already in motion. \*Keyword Research\* People behave differently on search engine results pages, and SpyFu keyword tools help you keep up with those trends. Find the competition's SEO and PPC activity on any keyword, and get next-generation metrics that can help guide your campaigns. \*SEO Research\* Find a domain's top pages on the SERP. Track your rankings alongside your competitor's ranks on organic top keywords. \*Paid Search Intelligence\* Browse competitors' Google Ads and how they evolved so that tested, high-converting ads rise to the top. \*Custom Reporting\* PDF exports to download or send automatically \*History\* SpyFu's 19+ years of historic data is built into your results so you can see trends over time. Move on keyword trends, uncover ad copy changes, and learn content ideas that create successful search marketing campaigns. History also gives useful insights into what caused their rankings to grow (or fall). Mimic their best practices and avoid past mistakes. You can use this knowledge to build a better unique position in the market for your own brand. **Average Rating:** 4.6/5.0 **Total Reviews:** 504 #### How Do G2 Users Rate SpyFu? - **Alerts:** 6.7/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.5/10) - **Data Access:** 8.7/10 (Category avg: 8.2/10) - **Subdomains:** 7.7/10 (Category avg: 8.3/10) #### Who Is the Company Behind SpyFu? - **Seller:** [SpyFu](https://www.g2.com/sellers/spyfu) - **Year Founded:** 2005 - **HQ Location:** Scottsdale, AZ - **Twitter:** @spyfu 6,614 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7725461cae59f3556c8501124b75b4f4d77cff0f71291a0abec5c2648a0855e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1552764%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® - **Phone:** (888) 201-0422 #### Who Uses This Product? - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Internet - **Company Size:** 73% Small, 21% Medium #### What Do G2 Reviewers Say About SpyFu? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **competitor analysis features** of SpyFu, finding it invaluable for SEO and paid search strategies. - Users value the **competitor research features** of SpyFu, enabling effective comparison and strategic insights for success. - Users value the **keyword research features** of SpyFu for their effectiveness and ease of competitive analysis. - Users find SpyFu to be a **cost-effective tool** that delivers valuable insights without breaking the bank. - Users find SpyFu to be **super easy to use** , with a user-friendly interface and valuable data visualization. ##### Cons - Some users note **data inaccuracy** issues in niche markets, potentially missing important information about competitors' ads. - Users experience **incomplete data** with SpyFu, often missing recent competitor ads that aren't yet reported. - Users find the **keyword information presentation** in SpyFu lacking, requiring extra clicks for essential data. - Users find the **limited data** for some keywords frustrating and it affects their marketing strategies. - Users feel that **limited data access** in SpyFu makes keyword research slower and less efficient compared to competitors. #### What Are Recent G2 Reviews of SpyFu? **["Industry Leader for Comprehensive Keyword Research"](https://www.g2.com/survey_responses/spyfu-review-8730769)** **Rating:** 4.5/5.0 stars _— Luke H._ [Read full review](https://www.g2.com/survey_responses/spyfu-review-8730769) **["Eight Years of Satisfaction …and Counting"](https://www.g2.com/survey_responses/spyfu-review-11831650)** **Rating:** 5.0/5.0 stars _— David H._ [Read full review](https://www.g2.com/survey_responses/spyfu-review-11831650) #### What Are G2 Users Discussing About SpyFu? - [What is SpyFu used for?](https://www.g2.com/discussions/what-is-spyfu-used-for) - 1 comment - [How does SpyFu get its data?](https://www.g2.com/discussions/how-does-spyfu-get-its-data) - [How do you use PPC in SpyFu?](https://www.g2.com/discussions/how-do-you-use-ppc-in-spyfu) - [How do you check what keywords a website ranks for?](https://www.g2.com/discussions/how-do-you-check-what-keywords-a-website-ranks-for) - 1 comment - [What is SpyFu?](https://www.g2.com/discussions/what-is-spyfu) - 1 comment ### [MobileAction](https://www.g2.com/products/mobileaction/reviews) Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 113 #### How Do G2 Users Rate MobileAction? - **Alerts:** 8.4/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.5/10) - **Data Access:** 8.2/10 (Category avg: 8.2/10) - **Subdomains:** 6.4/10 (Category avg: 8.3/10) #### Who Is the Company Behind MobileAction? - **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California, United States - **Twitter:** @MobileAction 6,629 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website) 107 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Computer Games - **Company Size:** 47% Small, 41% Medium #### What Do G2 Reviewers Say About MobileAction? _AI-generated summary from verified user reviews_ ##### Pros - Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. - Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. - Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. - Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. - Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. ##### Cons - Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. - Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. - Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. - Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. - Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. #### What Are Recent G2 Reviews of MobileAction? **["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)** **Rating:** 5.0/5.0 stars _— Timofei O._ [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618) **["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)** **Rating:** 5.0/5.0 stars _— Verified User in Online Media_ [Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991) #### What Are G2 Users Discussing About MobileAction? - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments ### [Adthena](https://www.g2.com/products/adthena/reviews) Adthena is a market-leading, AI-driven search intelligence platform that helps enterprise brands and agencies maximize visibility and performance across AI Overviews, LLMs, and Google Ads. Founded in 2012 and headquartered in London, Adthena has teams across the UK, Europe, and the US, supporting global advertisers in some of the most competitive search landscapes. Adthena works with leading brands and agencies across industries including retail, travel, finance, automotive, and telecoms, helping them bring clarity to search and make smarter, data-led decisions in fast-moving markets. Adthena provides visibility across paid, organic and AI search experiences, including AI Overviews and LLM-powered results. Key capabilities include competitor and market monitoring, brand protection, Performance Max visibility, and automated brand bidding. Adthena removes blind spots across both traditional and AI-powered search, where advertisers often lack clarity on visibility, competition, and wasted spend. The platform turns complex search and AI search data into actionable insights, helping brands protect demand, improve efficiency, and drive incremental growth. Awards & industry recognition: - Best AI Search Software Innovation - APAC Search Awards 2026 - Best AI Search Software Innovation - Euro Search Awards 2025 - Best AI Search Software Innovation - US Search Awards 2025 - Best Software Innovation - Global Search Awards 2025 - Best Search Software Tool - UK Search Awards 2025 **Average Rating:** 4.4/5.0 **Total Reviews:** 44 #### How Do G2 Users Rate Adthena? - **Alerts:** 8.1/10 (Category avg: 7.9/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.5/10) - **Data Access:** 8.3/10 (Category avg: 8.2/10) - **Subdomains:** 7.1/10 (Category avg: 8.3/10) #### Who Is the Company Behind Adthena? - **Seller:** [Adthena](https://www.g2.com/sellers/adthena) - **Year Founded:** 2012 - **HQ Location:** London, UK - **Twitter:** @adthena 1,097 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe69fa803c51435723da8d8603cbef026230fb99fec11437e2473041881f28d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadthena&secure%5Burl_type%5D=linkedin_company_website) 130 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 34% Medium, 32% Large #### What Are Recent G2 Reviews of Adthena? **["A "Must Have" for SEM/SEO Teams"](https://www.g2.com/survey_responses/adthena-review-7653627)** **Rating:** 5.0/5.0 stars _— Verified User in Financial Services_ [Read full review](https://www.g2.com/survey_responses/adthena-review-7653627) **["Great tool for competitor insights."](https://www.g2.com/survey_responses/adthena-review-7525305)** **Rating:** 5.0/5.0 stars _— Michael C._ [Read full review](https://www.g2.com/survey_responses/adthena-review-7525305) #### What Are G2 Users Discussing About Adthena? - [How do you use Adthena?](https://www.g2.com/discussions/how-do-you-use-adthena) - [What is the use of Adthena?](https://www.g2.com/discussions/what-is-the-use-of-adthena) - [Who owns Adthena?](https://www.g2.com/discussions/who-owns-adthena) - [What does Adthena do?](https://www.g2.com/discussions/what-does-adthena-do) - 1 comment, 1 upvote Spotlight Categories [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant) [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Video Editing Software](https://www.g2.com/categories/video-editing) [Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Paid Search Intelligence Themes](/categories/paid-search-intelligence/themes)