# Best Online Reputation Management Software - Page 22

## How Many Online Reputation Management Software Products Does G2 Track?

**Total Products under this Category:** 364

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Online Reputation Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,400+ Authentic Reviews
- 364+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Reputation Management Software
 ![G2 Grid® for Online Reputation Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-reputation-management/grids.png?focus%5B%5D=19432&focus%5B%5D=39215&focus%5B%5D=4177&focus%5B%5D=14864&focus%5B%5D=1679&focus%5B%5D=10366&focus%5B%5D=58412&focus%5B%5D=84697)

Highlighted products: Birdeye, SOCi, Reputation, Yext, G2 Marketing Solutions, Podium, Okendo, and Experience.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-reputation-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=soci&focus%5B%5D=reputation&focus%5B%5D=yext&focus%5B%5D=g2&focus%5B%5D=podium&focus%5B%5D=okendo&focus%5B%5D=experience-com)

**Sponsored**

### Paige

Paige is the world's leading fully automated, AI-powered local SEO platform. Developed by Merchynt, Paige has helped over 20,000 agencies and business owners make their local marketing more effective. Paige automatically handles most of the important, but tedious local SEO tasks like reputation management, Google Business Profile (GBP) optimization, citation management, YouTube channel automation, social media automation, review management, performance reporting, and more. If you want to rank higher in local search results and generate more leads and sales from your GBP, consider giving Paige a try today!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=262&secure%5Bchosen_at%5D=2026-08-14T02%3A12%3A35Z&secure%5Bdisplayable_resource_id%5D=1191&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1191&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1615756&secure%5Bresource_id%5D=262&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-reputation-management%3FhsCtaTracking%3Dd512e020-1bcf-4aa4-9c7e-a218fdaabdd4%257Ca6256d43-0c9d-488e-ba35-67d632b2e90c%26page%3D22&secure%5Btoken%5D=ce8d81bb469f4b4d23de9272ec2d83cbcf288da8053bfbd6cadaa4f774518713&secure%5Burl%5D=https%3A%2F%2Fwww.merchynt.com%2Fpaige%3Futm_source%3Dg2%26utm_medium%3Dreview_site%26utm_campaign%3DMERCHYNT_paige_trial%26utm_content%3Dlocal_seo_category&secure%5Burl_type%5D=custom_url)

### [Review Removal](https://www.g2.com/products/erasures-review-removal/reviews)

We specialize in helping businesses and individuals protect and enhance their online reputations, specifically focusing on removing negative content from Google search results and Google reviews.

#### Who Is the Company Behind Review Removal?

- **Seller:** [Erasures](https://www.g2.com/sellers/erasures)
- **Year Founded:** 2013
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d2c00371e969a9c7f2419c93fe3995db5fc8b97a73ff0eada687dd95eaac56cb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ferasures%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Review Removal](https://www.g2.com/products/review-removal/reviews)

SEO Agency in London, Digital Marketing Company, London SEO Services UK - FirstRank - London SEO Company, SEO Consultants, PPC Advertising Services London - FirstRank

#### Who Is the Company Behind Review Removal?

- **Seller:** [FirstRank Limited](https://www.g2.com/sellers/firstrank-limited)
- **Year Founded:** 2012
- **HQ Location:** London, GB
- **Twitter:** @FirstRank\_UK  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea0c883249911953f5a2031ce5fe5079f999eea650ecd9e9035feaef2f6f55e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffirstrank%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Review Rover](https://www.g2.com/products/review-rover/reviews)

ReviewRover is a plug-and-play SaaS platform built to help small businesses grow their Google review presence on autopilot. Designed specifically for service-based businesses, ReviewRover automates the process of requesting, collecting, and managing online reviews, increasing visibility, improving local SEO rankings, and building trust with prospective customers. Whether you’re a roofer, cleaning company, law firm, dentist, med spa, or any local service provider, ReviewRover makes it easy to drive consistent, high-quality 5-star reviews. After the job is complete, ReviewRover sends a smartly timed SMS or email asking for feedback. If there’s no response, gentle follow-ups are automatically sent. The platform also filters out duplicates and spam, tracks review conversions, and recycles unresponsive contacts every 90 days for future outreach, ensuring no opportunity is left behind. With seamless integrations to tools like QuickBooks, Stripe, Jobber, and Zapier, ReviewRover fits naturally into your existing business operations. Business owners can also customize messaging, view performance metrics on a simple dashboard, and even leverage AI to suggest keyword-rich reviews and generate responses with one click. Built with automation-first principles, ReviewRover requires minimal setup and offers self-service onboarding for the majority of users. For those needing more guidance, an intuitive onboarding flow and optional walkthroughs make setup frictionless. The platform is not an agency or white-glove service — it’s product-led software with scalable SaaS economics. SMBs using ReviewRover have seen transformative results, often going from fewer than 10 Google reviews to over 60 in just a few months. With a focus on automation, simplicity, and review generation performance, ReviewRover is becoming the go-to review management platform for modern small business owners who value results over complexity. If your business depends on a strong online reputation and word-of-mouth marketing, ReviewRover is the easiest way to ensure you never miss a 5-star review again.

#### Who Is the Company Behind Review Rover?

- **Seller:** [Review Rover](https://www.g2.com/sellers/review-rover)
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e198c12d167160213368b65c7f877485c03ebbcb9d90544b946c1a2e0a86167d&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Freviewrover%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reviews911](https://www.g2.com/products/reviews911/reviews)

Review Management Platform that generates, monitors, and responds to customer reviews.

#### Who Is the Company Behind Reviews911?

- **Seller:** [Reviews911](https://www.g2.com/sellers/reviews911)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewsBlender](https://www.g2.com/products/reviewsblender/reviews)

ReviewsBlender.com is a platform designed to deliver a meaninful summary from reviews across multiple channels (and languages) straight to your inbox. It can also auto-generate a response to each review in the language in which the review was written. It is an affordable alternative to reputation/brand monitoring & social listening, generating a digestible weekly summary of reviews from multiple channels in your inbox.

#### Who Is the Company Behind ReviewsBlender?

- **Seller:** [Naxtech](https://www.g2.com/sellers/naxtech)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewSimple](https://www.g2.com/products/reviewsimple/reviews)

Most small businesses have the same problem: happy customers don't leave reviews, but unhappy ones do. Your Google rating ends up worse than you deserve. ReviewSimple fixes this. After each customer visit, send a review request via email or QR code. Customers tap to rate you—takes 5 seconds. 5-star ratings go straight to Google or Yelp. Lower ratings come to you privately first, so you can address issues before they become public complaints. Simple setup. No tech skills needed. $19.99/month with no contracts. Built for salons, barbershops, dentists, chiropractors, auto repair shops, fitness studios, contractors, restaurants, and local service businesses. Features: - Automated email review requests - QR codes for in-person collection (unlimited scans) - Smart rating filter - Customer management dashboard - Works with Google and Yelp 14-day free trial.

#### Who Is the Company Behind ReviewSimple?

- **Seller:** [ReviewSimple](https://www.g2.com/sellers/reviewsimple)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed8d2e553b498d7aacc6b86dc9deaa942ef7b897d71b791a7a7610ffca18f8a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviewsimple%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reviews Manager](https://www.g2.com/products/reviews-manager/reviews)

Reviews Manager simplifies online review management for businesses, automating feedback collection via email and SMS and guiding customers to share their experiences on major platforms, including Google, Facebook, Yelp, TripAdvisor, HomeAdvisor, Airbnb, Etsy, Booking.com, Homestars, and Zillow. Reviews Manager’s centralized dashboard aggregates reviews enabling businesses to monitor, respond, and share feedback efficiently. Designed for businesses of all sizes, Reviews Manager offers in-depth analytics, AI-powered response suggestions, and seamless integration with popular website builders. Enhance your online reputation, improve customer engagement, and drive business growth with Reviews Manager's comprehensive review management software.

#### Who Is the Company Behind Reviews Manager?

- **Seller:** [Reviews Manager](https://www.g2.com/sellers/reviews-manager)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Review Solutions](https://www.g2.com/products/review-solutions/reviews)

With Review Solutions you can easily get new positive reviews, avoid negative reviews and share your best reviews on your website and social media. This way your website will rank higher in Google and you will attract more customers. Try it now for free!

#### Who Is the Company Behind Review Solutions?

- **Seller:** [Review Solutions](https://www.g2.com/sellers/review-solutions)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reviewtail](https://www.g2.com/products/reviewtail/reviews)

Reviewtail helps local service businesses get more 5-star Google reviews on autopilot. Customers rate their experience with one tap, happy ones are guided straight to your Google listing while private feedback comes to you first, so your public rating climbs without any chasing. It includes QR codes, automated review requests, AI-assisted replies, and a tap-to-review NFC plate for your counter. Built for restaurants, cafes, tradies, salons, hotels, and retail. Set up in minutes, no contracts.

#### Who Is the Company Behind Reviewtail?

- **Seller:** [Reviewtail](https://www.g2.com/sellers/reviewtail)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewTec](https://www.g2.com/products/reviewtec/reviews)

**ReviewTec is a review management software solution designed to help businesses automate the process of collecting, managing, and leveraging customer reviews.** By integrating with leading review platforms, ReviewTec enables companies to build a strong online presence, improve customer engagement, and enhance their reputation. The software is ideal for small to medium-sized businesses, agencies, and enterprises across various industries, including retail, hospitality, healthcare, and professional services.

## Key Features:

- **Automated Review Requests:** Send review invitations via SMS and email, saving time and increasing response rates.
- **Multi-Platform Integration:** Seamlessly integrates with popular review sites, including Google, Yelp, and Facebook, to centralize feedback management.
- **Customizable Campaigns:** Tailor your messaging and requests to match your brand voice and target audience.
- **Analytics and Reporting:** Access detailed insights into customer feedback trends, enabling data-driven decisions to improve customer satisfaction.
- **Quick Setup and Scalability:** Start collecting reviews in minutes with a platform that grows with your business needs.

**ReviewTap NFC cards** complement ReviewTec’s software by providing a physical, interactive tool for collecting reviews. These tap-enabled cards simplify the review process, allowing customers to leave feedback with a single tap of their phone. ReviewTap cards are ideal for point-of-sale locations, events, or direct interactions, making them versatile for any business setting.

## Benefits of ReviewTap NFC Cards:

- **Convenient Customer Experience:** Simplifies the review process for customers, increasing participation rates.
- **Customizable Design:** Personalize the cards with your branding to create a professional, cohesive customer touchpoint.
- **Fast and Secure:** Tap-and-go functionality ensures a seamless, secure experience for users.
- **Enhanced Engagement:** Encourages real-time feedback in physical settings, helping you gather reviews on the spot.

ReviewTec provides a comprehensive solution for businesses looking to maximize their review collection efforts and maintain a positive online presence. Whether you're engaging customers digitally or in-person, ReviewTec and ReviewTap NFC cards provide the tools to make review management effortless and effective.

#### Who Is the Company Behind ReviewTec?

- **Seller:** [ReviewTec](https://www.g2.com/sellers/reviewtec)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6412d71a1243542cd28429f8284596725e201e17dfbaddd73aeab4e8b1fdb679&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviewtec%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [ReviewThread](https://www.g2.com/products/reviewthread/reviews)

As part of our Reviews Growth Program, ReviewThread offers reputation management software for small businesses. ReviewThread helps your business get more reviews and respond to reviews. Generate customer reviews with custom email and SMS review invite campaigns. Then, respond quickly from your very own review management dashboard. You can even connect your Facebook page so 5-star reviews are automatically shared on Facebook. With our website widgets, you can display your customer reviews right on your website. Online reviews set a strong foundation for the rest of your marketing. ReviewThread makes it easy to grow and manage your online reviews.

#### Who Is the Company Behind ReviewThread?

- **Seller:** [ReviewThread](https://www.g2.com/sellers/reviewthread)
- **Year Founded:** 2019
- **HQ Location:** Cypress, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53fd21008878d89d49fab9a3f520877f5b38a838aa3d788e58ccee02263d90&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviewthread&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Revuw](https://www.g2.com/products/revuw/reviews)

Revuw is your all-in-one platform for managing and enhancing your online reputation. Our service helps businesses like yours gain more authentic online reviews from real customers, all from a single, easy-to-use interface.

#### Who Is the Company Behind Revuw?

- **Seller:** [Revuw](https://www.g2.com/sellers/revuw)
- **Year Founded:** 2023
- **HQ Location:** Leiden, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=64152e80a1e98fab608306dee689f54492e6c6c350fd1d802ff332edfc2a32b5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevuw&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RVBoost](https://www.g2.com/products/rvboost/reviews)

RVBoost revolutionizes the way businesses collect and manage customer feedback. Utilizing NFC and QR code technologies, our platform provides an effortless method for customers to access and submit reviews directly via their mobile devices. This not only increases the quantity and quality of feedback but also offers businesses the ability to analyze trends and manage responses through a single dashboard. Tailor the feedback experience with customizable links and real-time alerts to address customer concerns promptly. Ideal for any business size, RVBoost enhances your online presence and customer engagement, ensuring that every review drives your business forward.

#### Who Is the Company Behind RVBoost?

- **Seller:** [RVBoost](https://www.g2.com/sellers/rvboost)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rviewo](https://www.g2.com/products/rviewo/reviews)

Rviewo handles end-to-end consumer sentiment through AI interviews to help businesses get more public consumer reviews and prevent customer churn by handling negative feedback privately. We also analyze all public review data to draw actionable insights to save businesses money and keep their customers coming back.

#### Who Is the Company Behind Rviewo?

- **Seller:** [Rviewo](https://www.g2.com/sellers/rviewo)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4e03d166e98413d04edba3e4decf45a84c62b628f8faddacc54254dd4440ae5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frviewo%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Safe America Media](https://www.g2.com/products/safe-america-media/reviews)

Safe America Media is a digital marketing and reputation management platform that helps businesses improve their online presence, attract qualified leads, and build customer trust. The platform combines review management, local SEO optimization, business listing management, and targeted digital marketing tools to help companies strengthen visibility across search engines and online directories. Safe America Media enables organizations to monitor and manage customer feedback, enhance brand credibility, and drive consistent growth through data-driven marketing strategies. Designed for businesses looking to scale their digital presence, the platform simplifies online reputation management while improving customer engagement and discoverability.

#### Who Is the Company Behind Safe America Media?

- **Seller:** [Safe America Media](https://www.g2.com/sellers/safe-america-media)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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- [App Store Optimization](/categories/app-store-optimization)
- [Audience Intelligence Platforms](/categories/audience-intelligence-platforms)
- [B2B Services Review Platforms](/categories/b2b-services-review-platforms)

- [Blogger Outreach](/categories/blogger-outreach)
- [Book Marketing Tools](/categories/book-marketing-tools)
- [Brand Intelligence](/categories/brand-intelligence)
- [Consumer Insights Platforms](/categories/consumer-insights-platforms)
- [Consumer Video Feedback](/categories/consumer-video-feedback)

- [Content Curation](/categories/content-curation)
- [Content Marketing](/categories/content-marketing)
- [Conversational Marketing](/categories/conversational-marketing)
- [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools)
- [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp)

[Browse Online Reputation Management Themes](/categories/online-reputation-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from [social media monitoring](https://www.g2.com/categories/social-media-monitoring) software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with [product review](https://www.g2.com/categories/product-reviews) software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

- Monitor online review sites for new and existing negative reviews
- Have a management platform to aggregate and interpret online reviews
- Create alerts and reports regarding a brand's current online reputation
- Provide forms or a vehicle to garner new online reviews

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