# Best Online Reputation Management Software - Page 21

## How Many Online Reputation Management Software Products Does G2 Track?

**Total Products under this Category:** 364

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Online Reputation Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,400+ Authentic Reviews
- 364+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Reputation Management Software
 ![G2 Grid® for Online Reputation Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-reputation-management/grids.png?focus%5B%5D=19432&focus%5B%5D=39215&focus%5B%5D=4177&focus%5B%5D=14864&focus%5B%5D=1679&focus%5B%5D=10366&focus%5B%5D=58412&focus%5B%5D=84697)

Highlighted products: Birdeye, SOCi, Reputation, Yext, G2 Marketing Solutions, Podium, Okendo, and Experience.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-reputation-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=soci&focus%5B%5D=reputation&focus%5B%5D=yext&focus%5B%5D=g2&focus%5B%5D=podium&focus%5B%5D=okendo&focus%5B%5D=experience-com)

**Sponsored**

### Paige

Paige is the world's leading fully automated, AI-powered local SEO platform. Developed by Merchynt, Paige has helped over 20,000 agencies and business owners make their local marketing more effective. Paige automatically handles most of the important, but tedious local SEO tasks like reputation management, Google Business Profile (GBP) optimization, citation management, YouTube channel automation, social media automation, review management, performance reporting, and more. If you want to rank higher in local search results and generate more leads and sales from your GBP, consider giving Paige a try today!

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=262&secure%5Bchosen_at%5D=2026-08-14T06%3A53%3A00Z&secure%5Bdisplayable_resource_id%5D=1191&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1191&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1615756&secure%5Bresource_id%5D=262&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-reputation-management%3FhsCtaTracking%3Dd512e020-1bcf-4aa4-9c7e-a218fdaabdd4%257Ca6256d43-0c9d-488e-ba35-67d632b2e90c%26page%3D21&secure%5Btoken%5D=7625d6cec81b7c4acf0ff06ac84a10cabd34bc44678485e76bc8fc6868d2b28d&secure%5Burl%5D=https%3A%2F%2Fwww.merchynt.com%2Fpaige%3Futm_source%3Dg2%26utm_medium%3Dreview_site%26utm_campaign%3DMERCHYNT_paige_trial%26utm_content%3Dlocal_seo_category&secure%5Burl_type%5D=custom_url)

### [ReviewFlare](https://www.g2.com/products/reviewflare/reviews)

ReviewFlare is an automated review solution for tradesmen and local service businesses that want more genuine reviews on Google and Trustpilot. After each completed job, it helps businesses request customer feedback in a simple and consistent way. Satisfied customers can easily become public reviewers, while critical feedback can remain private so the business can follow up internally and improve the customer experience. ReviewFlare is designed to fit naturally into daily operations without creating extra work for the owner. It supports a professional and transparent approach to reputation management, where customers stay in control of whether their experience is shared publicly. The Trustpilot profile also supports visibility online. It acts as proof of quality while strengthening SEO through trust, relevance, and backlinks to the ReviewFlare website, helping more potential customers discover the solution.

#### Who Is the Company Behind ReviewFlare?

- **Seller:** [ReviewFlare](https://www.g2.com/sellers/reviewflare)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewFlow](https://www.g2.com/products/reviewflow/reviews)

ReviewFlow is an AI-powered app review management platform that helps mobile teams monitor App Store feedback in one place, respond faster, and turn reviews into actionable product insights. It automatically clusters similar reviews, highlights recurring issues, supports template and bulk replies, and helps teams prioritize what to fix next. ReviewFlow reduces manual review reading, improves response consistency, and makes it easier for support and product teams to work from the same customer feedback signals.

#### Who Is the Company Behind ReviewFlow?

- **Seller:** [ReviewFlow](https://www.g2.com/sellers/reviewflow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Review Flow](https://www.g2.com/products/review-flow/reviews)

Review Flow is reputation management and customer feedback software built for local businesses. After a transaction, customers scan a branded QR code and land on a custom feedback page. Positive experiences are guided to Google and other public review platforms. Concerns are routed directly and privately to the business owner for resolution. Designed for restaurants, retail shops, auto repair businesses, salons, and any local business that processes customer transactions. No contracts. Less than $5 per day.

#### Who Is the Company Behind Review Flow?

- **Seller:** [Review Flow](https://www.g2.com/sellers/review-flow)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewGain](https://www.g2.com/products/reviewgain/reviews)

ReviewGain is an online reputation management SaaS platform built for Small Medium businesses. Our smart review management helps businesses achieve the highest rating in their area and convert their website in a lead generating machine.

#### Who Is the Company Behind ReviewGain?

- **Seller:** [ReviewGain](https://www.g2.com/sellers/reviewgain)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Review Growth](https://www.g2.com/products/review-growth/reviews)

ReviewGrowth.ai is done-for-you Google review management for local service businesses. Most review tools hand you software and wish you luck. Review Growth is the opposite: we set it up, we run it, and you get the reviews. Nothing to learn, no campaigns to build, no customers to chase. HOW IT WORKS We work from your existing customer list and request reviews by text and email on a cadence tuned to your business. Before anyone reaches a public review form, a one-second sentiment check routes them: happy customers go to Google, unhappy ones go to a private feedback form so you hear about the problem before it becomes a 1-star review. When reviews land, we draft professional replies for your approval. You stay in control of what gets published. You just stop doing the work. You're live within 24 hours of a 30-minute onboarding call. WHAT'S INCLUDED - Review requests by SMS and email, sent automatically - Pre-review sentiment check that routes unhappy customers to private feedback - AI-drafted review replies you approve or edit before they post - QR codes and NFC tap cards for asking in person - Review monitoring across Google and other platforms - Review display widgets for your website - A dashboard showing review count, rating trend, and recent activity WHO WE WORK WITH HVAC, plumbing, roofing, electrical, dental, medspa, chiropractic, veterinary, auto shops, salons, restaurants, pest control, and landscaping. Any local business whose next customer reads reviews before they call. WHY WE BUILT IT Review Growth was built in Dallas-Fort Worth by local marketing operators. We built the software because our own clients needed it, and we run it for them because handing a busy business owner another login was never the answer. Get more 5-star Google reviews than your closest competitor without chasing a single customer. reviewgrowth.ai

#### Who Is the Company Behind Review Growth?

- **Seller:** [Review Growth](https://www.g2.com/sellers/review-growth)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f7c49214fe3a1c84df3e67765ee32e3b6490978e15f6b3d939faad687e2654e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freview-growth-ai&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewIgnite](https://www.g2.com/products/reviewignite/reviews)

ReviewIgnite is an online reputation management company that helps businesses leverage online reviews to improve their brand reputation, attract more customers and grow sales. Our powerful platform provides a secure dashboard for clients to monitor online reviews; generate new reviews; respond to reviews; manage all their social media accounts and business listings. Trying to manually track your online reviews, local listings and mentions from across the web inhouse is just not practical. ReviewIgnite’s all-in-one online reputation management software continuously scans the internet and pulls in your relevant data. You will always be in the know regarding what’s being said about your business and have quick access to data insights to help you better understand your customers to grow your business.

#### Who Is the Company Behind ReviewIgnite?

- **Seller:** [ReviewIgnite](https://www.g2.com/sellers/reviewignite)
- **Year Founded:** 2017
- **HQ Location:** Jacksonville, US
- **Twitter:** @ReviewIgnite  
98 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6651e54f6d0ec52de1f191b7fb5f5cb5865f43d24448583c53c1ccf0c8bea6a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviewignite&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewIQ](https://www.g2.com/products/reviewiq/reviews)

ReviewIQ is a comprehensive healthcare platform for online review generation. Using our Direct Link technology, individual healthcare professionals, as well as large practices, are able to instantly collect patient reviews via text or email and boost their online rating. Positive experiences are utilized to propel online presence through review generation, across sites such as Google™, Facebook™, Healthgrades, and many more. On the other hand, negative reviews trigger an alert so you can engage in the conversation immediately, giving you have a chance to rectify the situation and secure your online reputation. ReviewIQ allows you to build online reputation while simultaneously improve patient retention rates. Our patient engagement technology sends invites via email and text to ensure you can reach the customer using their preferred medium. By combining online reputation with patient engagement, you are able to simultaneously improve your retention rates and expand your prospective patient reach. • Online review generation: ReviewIQ provides the fastest growth of online ratings, by enabling patients to easily navigate online to leave reviews on the sites that matter most to your practice with our Direct Link Technology. Our clients on average see a 48% increase in online reviews in just one month! Some see up to 367% increase in reviews. In addition to our functionalities, facilities are also provided with the following: Weekly reports New review alerts Highlighted review widget Performance breakdown

#### Who Is the Company Behind ReviewIQ?

- **Seller:** [Expert Reputation](https://www.g2.com/sellers/expert-reputation)
- **Year Founded:** 2012
- **HQ Location:** San Diego, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c047433fa021e4f13c9b13e2abe4fd74448744b0f92a40fe662b487fa4b1035&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexpert-reputation-llc&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [ReviewLift](https://www.g2.com/products/reviewlift/reviews)

ReviewLift is a review funnel tool for local businesses in the UK. It routes satisfied customers to leave a review on Google, Trustpilot, Checkatrade, or any platform—and captures unhappy feedback privately before it reaches a public review site. Businesses collect more 5‑star reviews while complaints are handled offline. Setup takes under two minutes. No contracts.

#### Who Is the Company Behind ReviewLift?

- **Seller:** [ReviewLift](https://www.g2.com/sellers/reviewlift)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reviewlya](https://www.g2.com/products/reviewlya/reviews)

Reviewlya is a patient review management platform built specifically for US dental practices. Founded in 2026 and developed by Cyberstag, Reviewlya automates the entire post-appointment feedback process — from sending personalised SMS and email requests to routing patient responses intelligently based on their rating. The core workflow is simple: after every appointment, patients receive a one-tap star rating request. Happy patients (at or above a configurable threshold) are redirected directly to the practice's Google Business Profile to leave a public review. Unhappy patients are captured privately in an internal complaints inbox, staff are alerted immediately, and the practice resolves the issue offline before it reaches any public platform. Once resolved, patients receive a re-review invite — turning recovered complaints into positive Google reviews. Unlike general-purpose reputation tools like Birdeye and Podium that charge $300–500 per month and were built for all industries, Reviewlya was designed exclusively for dental. It understands appointment types — routine cleanings, extractions, root canals, cosmetic procedures — and adjusts feedback send timing accordingly. A patient who just had a tooth extracted receives their feedback request the following morning, not 30 minutes after leaving the chair. Key capabilities include full white-label branding with custom logo, colours, and messaging per clinic, a live preview branding editor, shareable review page with QR code download, embeddable website widget, internal complaint ticketing with staff assignment and priority levels, multi-clinic workspace switching for group practices, CSV upload and Open Dental REST API integration, and TCPA-compliant SMS opt-out management. Reviewlya serves independent single-location dental practices, multi-location dental groups, and dental service organizations (DSOs) across the United States. Pricing starts at $0 for the free tier and $79/month for the Starter plan — a fraction of the cost of competing enterprise tools, with dental-specific features included at every level.

#### Who Is the Company Behind Reviewlya?

- **Seller:** [Reviewlya](https://www.g2.com/sellers/reviewlya)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewMaster](https://www.g2.com/products/reviewmaster/reviews)

Monitor, collect, manage, improve and promote online customer reviews.

#### Who Is the Company Behind ReviewMaster?

- **Seller:** [Axia Public Relations](https://www.g2.com/sellers/axia-public-relations)
- **Year Founded:** 2002
- **HQ Location:** Amelia Island, US
- **Twitter:** @axiapr  
3,073 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea8c7399ba6591ecf68f47301ad7444f9c8adc439df20a3109a05f9873688ccb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F234417&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Review Minder](https://www.g2.com/products/review-minder/reviews)

Effortlessly monitor reviews with our Online Reputation Management System for hotel, engage guests, and request feedback.

#### Who Is the Company Behind Review Minder?

- **Seller:** [STAAH](https://www.g2.com/sellers/staah)
- **Year Founded:** 2008
- **HQ Location:** Auckland
- **Twitter:** @STAAHOnline  
600 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dffa6a85919822e03bfe4831ef1f27660117d0ccf263d8df714b3ee6eb2f355b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstaah-com%2F&secure%5Burl_type%5D=linkedin_company_website)  
267 employees on LinkedIn®

### [ReviewPace](https://www.g2.com/products/reviewpace/reviews)

Most reputation tools are built for agencies. ReviewPace is for the independent business owner who needs to manage Google reviews, publish posts, and protect against GBP suspension without paying $99/month for features they'll never use. Pay-as-you-go wallet. AI replies that sound human. Suspension monitoring. Built by one person, for real businesses. No bloat. No subscription trap. Just what you actually need.

#### Who Is the Company Behind ReviewPace?

- **Seller:** [ReviewPace](https://www.g2.com/sellers/reviewpace)
- **Year Founded:** 2026
- **HQ Location:** Casablanca, Morocco
- **Twitter:** @review\_pace
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e9fee8982fa96c32083404b74d3c66d9d7388eb1b0f4b70ec24c457610d3b058&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Freviewpace&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewPilot](https://www.g2.com/products/reviewpilot/reviews)

ReviewPilot is an AI-powered reputation management platform designed for restaurants. It connects directly to Google Business Profiles and automatically generates and posts intelligent responses to every new review within minutes. Restaurants can maintain a perfect response rate, improve customer engagement, and strengthen their local SEO without manually replying to reviews. ReviewPilot uses AI to create personalized responses that match the tone and context of each customer review.

#### Who Is the Company Behind ReviewPilot?

- **Seller:** [ReviewPilot](https://www.g2.com/sellers/reviewpilot)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewPilot](https://www.g2.com/products/reviewspilot-reviewpilot/reviews)

ReviewPilot helps local businesses automatically get more 5-star Google reviews via SMS and email. Send personalized review requests to customers automatically. Happy customers get directed to your Google review page. Unhappy customers send private feedback only to you — never posted online. Used by dentists, roofers, med spas, realtors, plumbers, HVAC companies, salons, and other local service businesses. Features include automated follow-ups, dedicated phone numbers, negative review filtering, weekly reports, and a simple dashboard. No tech skills needed. Set up in 10 minutes. Start completely free — no credit card required.

#### Who Is the Company Behind ReviewPilot?

- **Seller:** [ReviewsPilot](https://www.g2.com/sellers/reviewspilot)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ReviewPilot](https://www.g2.com/products/reviewpilot-reviewpilot/reviews)

ReviewPilot is an AI-powered review management software for Google Play Store and Google Business Profile. Built for indie app developers and small businesses in India, it automatically monitors incoming reviews, generates context-aware AI replies, and publishes them — saving hours of manual work every week. Connect your Play Console or Google Business Profile in minutes. ReviewPilot's AI learns your product details, tone, and FAQs to craft replies that feel human — not templated. Choose to auto-publish or approve before posting. Includes sentiment analytics, star rating trends, and keyword insights across all your connected sources. Starting at ₹1,500/month. No coding required.

#### Who Is the Company Behind ReviewPilot?

- **Seller:** [ReviewPilot](https://www.g2.com/sellers/reviewpilot-2c0d3b47-2224-4a7a-988c-1d086095a840)
- **Year Founded:** 2019
- **HQ Location:** Vejle, DK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3395f55dfffd0a0a0c3096d13037a39531ea3474f3d0ebe5f46f82cf6040b920&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freviewpilot-aps%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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- [25](/categories/online-reputation-management?hsCtaTracking=d512e020-1bcf-4aa4-9c7e-a218fdaabdd4%7Ca6256d43-0c9d-488e-ba35-67d632b2e90c&order=g2_score&page=25#product-list)
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[Browse Online Reputation Management Themes](/categories/online-reputation-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from [social media monitoring](https://www.g2.com/categories/social-media-monitoring) software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with [product review](https://www.g2.com/categories/product-reviews) software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

- Monitor online review sites for new and existing negative reviews
- Have a management platform to aggregate and interpret online reviews
- Create alerts and reports regarding a brand's current online reputation
- Provide forms or a vehicle to garner new online reviews

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