# Best Online Form Builder Software for Medium-Sized Businesses - Page 4

## How Many Online Form Builder Software Products Does G2 Track?

**Total Products under this Category:** 421

### Category Stats (Aug 2026)

- **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Quizify (+2.86%) - Among all products in this category, Quizify recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Online Form Builder Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 109,200+ Authentic Reviews
- 421+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Form Builder Software
 ![G2 Grid® for Online Form Builder Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-form-builder/grids.png?focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=89299&focus%5B%5D=269&focus%5B%5D=13751&focus%5B%5D=3066&focus%5B%5D=25675&focus%5B%5D=4036)

Highlighted products: SurveyMonkey, Jotform, Microsoft Forms, Adobe Acrobat Sign, Typeform, Laserfiche, ClickUp, and PandaDoc.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-form-builder/grids.json?focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=microsoft-forms&focus%5B%5D=adobe-acrobat-sign&focus%5B%5D=typeform&focus%5B%5D=laserfiche&focus%5B%5D=clickup&focus%5B%5D=pandadoc&segment=mid-market)

**Sponsored**

### altaFlow

altaFlow generates custom docs with a click, integrates eSignatures, creates webforms, and more without coding. It’s the ultimate tool to simplify, automate, and elevate your workflows.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1253&secure%5Bchosen_at%5D=2026-08-03T12%3A42%3A15Z&secure%5Bdisplayable_resource_id%5D=1253&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1253&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=116146&secure%5Bresource_id%5D=1253&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-form-builder%2Fmid-market%3Fpage%3D4&secure%5Btoken%5D=a0c9f1aa5dbc4a47e6d6d7a4073f3b27a76dff68070c8a0f3bf23d427bb191fa&secure%5Burl%5D=https%3A%2F%2Faltaflow.com%2Fg2-demo%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=book_demo)

### [Digioh](https://www.g2.com/products/digioh-digioh/reviews)

Digioh is the identity-powered personalization platform that helps ecommerce brands turn more traffic into revenue. By uniting owned identification, quizzes, pop-ups, and onsite personalization in one connected platform, Digioh helps brands recognize more shoppers, personalize every visit, and convert more of the traffic they already have. Over 3,000+ brands — from fast-growing Shopify stores like Knix, Andie, IGK Hair, Pvolve, and Bonafide to enterprise leaders like GoPro, Sonos, and Dollar Shave Club — use Digioh to identify 5x more visitors, convert 3x more traffic, and grow Email & SMS lists 3x faster. Digioh was built for marketers who want personalization that actually works — without the limitations of cookie-based tracking, fragmented tools, or paywalls that penalize growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 45

#### How Do G2 Users Rate Digioh?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **CMS Support:** 9.4/10 (Category avg: 8.5/10)
- **Design:** 8.7/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.2/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Digioh?

- **Seller:** [Digioh](https://www.g2.com/sellers/digioh)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, California
- **Twitter:** @Digioh  
885 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=30dd414a6a56f218334a7d71ab1229a5af97aca4767e0dcd1e6c101de40a9fd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9966927%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 58% Medium, 33% Small

#### What Do G2 Reviewers Say About Digioh?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Digioh's **excellent customer support** , highlighting responsive, detailed, and kind assistance throughout their experience.
- Users praise the **ease of use** of Digioh, highlighting its intuitive design and excellent support throughout the experience.
- Users highlight the **intuitive use and excellent customer support** of Digioh, enhancing engagement and driving conversions successfully.
- Users value the **highly customizable features** of Digioh, allowing tailored solutions that enhance their online shopping experience.
- Users value the **customization capabilities** of Digioh, enhancing their brand's engagement and overall shopping experience.

##### Cons

- Users find **configuration complexity** challenging initially, but support and resources help ease the learning curve.
- Users find the **clunky design** of Digioh's box builder tool initially confusing and overwhelming.
- Users find **configuring tools complex** , but appreciate the team's willingness to provide support for questions.
- Users find that **configuring tools can get complex** , but appreciate the team's eagerness to provide support.
- Users feel the product is **expensive** and suggest a more balanced pricing structure for better affordability.

#### What Are Recent G2 Reviews of Digioh?

**["Continuously Improving Features and Exceptionally Responsive Support"](https://www.g2.com/survey_responses/digioh-review-13000363)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/digioh-review-13000363)

**["Outstanding Digioh Support with an Intuitive UI/UX Builder and Helpful Metrics"](https://www.g2.com/survey_responses/digioh-review-13163091)**

**Rating:** 5.0/5.0 stars

_— Kristie W._

[Read full review](https://www.g2.com/survey_responses/digioh-review-13163091)

### [Outgrow](https://www.g2.com/products/outgrow/reviews)

Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, contests, forms/surveys, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over 1000 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so it's consistent with your brand and have your own interactive content ready in minutes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 318

#### How Do G2 Users Rate Outgrow?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **CMS Support:** 8.9/10 (Category avg: 8.5/10)
- **Design:** 9.4/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Outgrow?

- **Seller:** [Outgrow](https://www.g2.com/sellers/outgrow)
- **Company Website:** www.outgrow.co
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @OutgrowCo  
3,719 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39705d254382fce2f3181a8faf12b278e8dc8faab6bf2df8f31b5f195e42ec27&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7966190%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 79% Small, 17% Medium

#### What Do G2 Reviewers Say About Outgrow?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Outgrow's **ease of use** remarkable, enabling quick creation of tools without technical hurdles.
- Users praise Outgrow for its **responsive customer support** , noting quick replies and effective solutions for their queries.
- Users appreciate the **user-friendly builder and robust analytics** of Outgrow, enabling easy creation of engaging content.
- Users value the **ease of use** of Outgrow, finding it simple to create effective interactive content effortlessly.
- Users find the **easy setup** of Outgrow highly beneficial for quickly deploying engaging tools without extensive support.

##### Cons

- Users experience a challenging **learning curve** , finding the platform difficult to navigate due to its complexity.
- Users find Outgrow's **limited features** frustrating, particularly regarding customization and email segmentation in the basic plan.
- Users find **missing features** in the basic plan limiting, particularly regarding email segmentation and design options.
- Users find Outgrow's plans **expensive** , particularly for advanced analytics and custom branding features, which require additional payments.
- Users feel limited by **customization options** , often struggling to style pages without incurring additional costs.

#### What Are Recent G2 Reviews of Outgrow?

**["Powerful calculator tool with great support"](https://www.g2.com/survey_responses/outgrow-review-12921380)**

**Rating:** 4.5/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/outgrow-review-12921380)

**["Great Tool for Building Engaging Forms!"](https://www.g2.com/survey_responses/outgrow-review-13035202)**

**Rating:** 5.0/5.0 stars

_— 재연 ._

[Read full review](https://www.g2.com/survey_responses/outgrow-review-13035202)

### [altaFlow](https://www.g2.com/products/altaflow/reviews)

altaFlow generates custom docs with a click, integrates eSignatures, creates webforms, and more without coding. It’s the ultimate tool to simplify, automate, and elevate your workflows.

**Average Rating:** 4.5/5.0

**Total Reviews:** 56

#### How Do G2 Users Rate altaFlow?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind altaFlow?

- **Seller:** [airSlate](https://www.g2.com/sellers/airslate)
- **Company Website:** www.airslate.com
- **Year Founded:** 2006
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @airSlate  
1,234 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a387d416c91f548c7ca2da354b11b960ce5fed9453c45cce8a37df86af1daf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairslate%2F&secure%5Burl_type%5D=linkedin_company_website)  
798 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Financial Services, Higher Education
- **Company Size:** 52% Medium, 41% Small

#### What Do G2 Reviewers Say About altaFlow?

_AI-generated summary from verified user reviews_

##### Pros

- Users find altaFlow to be **incredibly user-friendly** , allowing for quick implementation and easy navigation.
- Users highlight the **excellent customer support** of altaFlow, appreciating the prompt and knowledgeable assistance provided.
- Users highlight the **customizable document management** features of altaFlow, enhancing workflow efficiency and collaboration.
- Users find altaFlow's **easy setup** beneficial for quick implementation and effective daily use of the system.
- Users find altaFlow to be **intuitive and user-friendly** , making implementation and navigation a breeze.

##### Cons

- Users find **performance issues** with altaFlow, noting clunkiness and difficulties on older hardware affecting their experience.
- Users experience **bot issues** leading to significant slowdowns and delays during complex workflow setups in altaFlow.
- Users find the **complexity of settings** overwhelming, making it challenging to navigate the various products effectively.
- Users find **difficult editing** a hassle, having to redo processes for any changes to sent documents.
- Users find **difficult navigation** in altaFlow due to numerous products, complicating their understanding of functionalities.

#### What Are Recent G2 Reviews of altaFlow?

**["There is no more all inclusive workflow solution like AltaFlow!"](https://www.g2.com/survey_responses/altaflow-review-4617674)**

**Rating:** 5.0/5.0 stars

_— Brian Del Terzo C._

[Read full review](https://www.g2.com/survey_responses/altaflow-review-4617674)

**["Streamlined Waiver Management with AltaFlow"](https://www.g2.com/survey_responses/altaflow-review-12447747)**

**Rating:** 4.5/5.0 stars

_— Danielle S._

[Read full review](https://www.g2.com/survey_responses/altaflow-review-12447747)

#### What Are G2 Users Discussing About altaFlow?

- [What is a slate in airSlate?](https://www.g2.com/discussions/what-is-a-slate-in-airslate) - 1 comment
- [Where is airSlate based?](https://www.g2.com/discussions/where-is-airslate-based) - 1 comment
- [How much does airSlate cost?](https://www.g2.com/discussions/how-much-does-airslate-cost) - 1 comment
- [What is airSlate used for?](https://www.g2.com/discussions/what-is-airslate-used-for) - 1 comment

### [Form.io](https://www.g2.com/products/form-io/reviews)

Form.io is an enterprise class form-building and data management API creation platform for developers who are building form-centric, data collection, mobilized business process applications. The Form.io platform also provides non-developer form-builders, offline mode, fillable PDF forms, complex conditional logic, validations, and workflow, and can deploy API servers directly into customer on-premise or private cloud environments, providing 100% control of their form submission data.

**Average Rating:** 4.3/5.0

**Total Reviews:** 37

#### How Do G2 Users Rate Form.io?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Design:** 6.7/10 (Category avg: 8.7/10)
- **Embedded Forms:** 10.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Form.io?

- **Seller:** [Form.io](https://www.g2.com/sellers/form-io)
- **Year Founded:** 2015
- **HQ Location:** Dallas, TX
- **Twitter:** @form\_io  
489 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dd74fb0d14c2bb479bdb51c6a3b9275f43ab02059ffc427a7d374490be9158f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9459056%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software
- **Company Size:** 38% Small, 33% Large

#### What Are Recent G2 Reviews of Form.io?

**["Great Product With Many Options"](https://www.g2.com/survey_responses/form-io-review-8698646)**

**Rating:** 5.0/5.0 stars

_— Paul N._

[Read full review](https://www.g2.com/survey_responses/form-io-review-8698646)

**["Form.io - Ease of integration and customization"](https://www.g2.com/survey_responses/form-io-review-4705822)**

**Rating:** 5.0/5.0 stars

_— David P._

[Read full review](https://www.g2.com/survey_responses/form-io-review-4705822)

#### What Are G2 Users Discussing About Form.io?

- [What does Form.Io do?](https://www.g2.com/discussions/form-io-what-does-form-io-do)
- [Is Io form safe?](https://www.g2.com/discussions/is-io-form-safe)
- [Why use Formio?](https://www.g2.com/discussions/why-use-formio)
- [What does Form io do?](https://www.g2.com/discussions/what-does-form-io-do)

### [Ortto](https://www.g2.com/products/ortto/reviews)

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 610

#### How Do G2 Users Rate Ortto?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **CMS Support:** 7.7/10 (Category avg: 8.5/10)
- **Design:** 8.8/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Ortto?

- **Seller:** [Ortto](https://www.g2.com/sellers/ortto)
- **Company Website:** ortto.com
- **Year Founded:** 2015
- **HQ Location:** Sydney, Australia
- **Twitter:** @ortto  
180 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eeab78941023bd93b8b98b16672f6e9cb88c77f9c038adcded0c2f62f513eb02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fortto&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small, 27% Medium

#### What Do G2 Reviewers Say About Ortto?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless.
- Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance.
- Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly.
- Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform.
- Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making.

##### Cons

- Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall.
- Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use.
- Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs.
- Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively.
- Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential.

#### What Are Recent G2 Reviews of Ortto?

**["Automation options are incredible"](https://www.g2.com/survey_responses/ortto-review-8022737)**

**Rating:** 5.0/5.0 stars

_— Diana C._

[Read full review](https://www.g2.com/survey_responses/ortto-review-8022737)

**["Extensive Features, Fast Support, Great Value"](https://www.g2.com/survey_responses/ortto-review-12951693)**

**Rating:** 5.0/5.0 stars

_— Kenji S._

[Read full review](https://www.g2.com/survey_responses/ortto-review-12951693)

#### What Are G2 Users Discussing About Ortto?

- [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment
- [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot)
- [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot)

### [Square 9 Softworks](https://www.g2.com/products/square-9-softworks/reviews)

Managing information can be hard. We make it easy. Square 9 delivers Intelligent Information Management solutions that use generative AI-powered capture to remove the frustration of extracting data from documents, forms, and external sources, giving structure and meaning to the information your business depends on. By simplifying how information is captured and shared, we help teams focus on higher-value work instead of repetitive, manual tasks. With Square 9, your work flows freely across critical areas like Accounts Payable, Order Processing, Customer and Vendor Onboarding, and Contracts Management. The result is faster decisions, fewer errors, and more time for your team to focus on growth. More than 3,000 organizations in the U.S. rely on Square 9 to provide a platform for the intelligent document capture, indexing, search integration and business process automation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate Square 9 Softworks?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **CMS Support:** 7.6/10 (Category avg: 8.5/10)
- **Design:** 8.9/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Square 9 Softworks?

- **Seller:** [Square 9](https://www.g2.com/sellers/square-9)
- **Company Website:** www.square-9.com
- **Year Founded:** 2006
- **HQ Location:** New Haven, CT
- **Twitter:** @S9Softworks  
661 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f6c874b5450cb4a0e43e81591ba4ff2855f15751d09208e0f52b42dfb6a3c04&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F300875%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software Developer, IT Manager
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 60% Medium, 32% Small

#### What Do G2 Reviewers Say About Square 9 Softworks?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Square 9 Softworks, appreciating its intuitive interface and efficient workflow management.
- Users appreciate the **simplicity of document management** in Square 9, enhancing file storage, access, and sharing.
- Users commend the **responsive and knowledgeable customer support** that effectively resolves issues and ensures satisfaction.
- Users appreciate how Square 9 enhances **organization** , simplifying document management and ensuring easy access and compliance.
- Users value the **knowledgeable technical support** from Square 9, providing prompt assistance to resolve issues effectively.

##### Cons

- Users find the **learning curve steep** , requiring significant time for basic functionalities and initial setup challenges.
- Users find the **missing features** of Square 9 Softworks limiting, hindering a more effective use of the product.
- Users find the software's **complexity and clunkiness** challenging, especially for new users navigating its features.
- Users often experience **performance issues** , particularly with logging in, searching, and handling accumulated attachments.
- Users express concerns about **poor customer support** , citing slow response times and lack of phone assistance.

#### What Are Recent G2 Reviews of Square 9 Softworks?

**["User-Friendly and Flexible Setup Tailored to Our Business"](https://www.g2.com/survey_responses/square-9-softworks-review-13118656)**

**Rating:** 4.0/5.0 stars

_— Verified User in Transportation/Trucking/Railroad_

[Read full review](https://www.g2.com/survey_responses/square-9-softworks-review-13118656)

**["Document Capture Workflows that save time"](https://www.g2.com/survey_responses/square-9-softworks-review-8232390)**

**Rating:** 4.5/5.0 stars

_— Chris D._

[Read full review](https://www.g2.com/survey_responses/square-9-softworks-review-8232390)

### [Formaloo](https://www.g2.com/products/formaloo/reviews)

Create beautiful forms, smart docs, e‑signatures, and automate approvals, all powered by AI, with unlimited responses, free forever. Formaloo is the world’s leading free form builder and no-code platform for creating powerful forms, surveys, dashboards, CRMs, and custom business apps, all without writing a single line of code. Trusted by 35,000+ businesses worldwide, Formaloo lets teams build AI-powered forms, smart surveys, quizzes, calculators, customer portals, membership sites, HR dashboards, and internal tools, all from one centralized, scalable platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 184

#### How Do G2 Users Rate Formaloo?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **CMS Support:** 8.5/10 (Category avg: 8.5/10)
- **Design:** 8.6/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Formaloo?

- **Seller:** [Formaloo](https://www.g2.com/sellers/formaloo)
- **Year Founded:** 2020
- **HQ Location:** Toronto, CA
- **Twitter:** @formaloo  
670 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e720b9d8db825fafe1d77f84e76a27c5c8f8d934f18658339b7a32ef781f021c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformaloohq%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 85% Small, 9% Medium

#### What Do G2 Reviewers Say About Formaloo?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Formaloo to be **extremely user-friendly** , effortlessly streamlining form creation and data collection processes.
- Users value the **high flexibility** of Formaloo, enabling quick customization and a powerful, user-friendly experience.
- Users appreciate the **design flexibility** of Formaloo, allowing for tailored forms that align with their brand identity.
- Users find Formaloo's **easy setup** and intuitive interface make it a valuable tool for everyday work.
- Users appreciate the **ease of use** and versatility of Formaloo, making complex form creation straightforward and effective.

##### Cons

- Users often feel the need for **missing features** , such as a native MCP and improved UI for complex tasks.
- Users often face **layout issues** that hinder workflow, especially with a crowded UI and limited element movement.
- Users find the **learning curve challenging** with complex logic functions and a crowded UI in Formaloo.
- Users find the **template management cumbersome** , especially with limited customization and navigation issues that hinder usability.
- Users often struggle with the **crowded dashboard and limited precision** in the logic builder, complicating their workflow.

#### What Are Recent G2 Reviews of Formaloo?

**["Formaloo: Effortless Drag-and-Drop Form Builder with Flexible Workflows"](https://www.g2.com/survey_responses/formaloo-review-13052636)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-13052636)

**["Simple, Practical, and Organized Platform for Wellness Forms, Surveys, and Feedback Collection"](https://www.g2.com/survey_responses/formaloo-review-12854720)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/formaloo-review-12854720)

#### What Are G2 Users Discussing About Formaloo?

- [What is Formaloo used for?](https://www.g2.com/discussions/what-is-formaloo-used-for) - 1 comment, 2 upvotes

### [Block Survey](https://www.g2.com/products/block-survey/reviews)

BlockSurvey is an innovative AI-driven survey software designed for businesses and researchers to cut costs and save time. Key Features: 1. AI-powered survey creation and analysis 2. Customizable, visually appealing templates 3. White-labeling options 4. Privacy-first approach with no ads or trackers 5. User-friendly interface for both creators and respondents

**Average Rating:** 4.7/5.0

**Total Reviews:** 146

#### How Do G2 Users Rate Block Survey?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **CMS Support:** 8.9/10 (Category avg: 8.5/10)
- **Design:** 9.1/10 (Category avg: 8.7/10)
- **Embedded Forms:** 9.3/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Block Survey?

- **Seller:** [BlockSurvey](https://www.g2.com/sellers/blocksurvey)
- **Year Founded:** 2020
- **HQ Location:** Middletown, US
- **Twitter:** @blocksurvey  
2,374 Twitter followers
- **LinkedIn® Page:** [in.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58cafd8db2c17d695966e2217a95bef51c85562059f0d05089e503838ca9f332&secure%5Burl%5D=https%3A%2F%2Fin.linkedin.com%2Fcompany%2Fblocksurvey&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 73% Small, 17% Medium

#### What Do G2 Reviewers Say About Block Survey?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Block Survey to be incredibly **easy to use** , enhancing their survey experience with a simple setup.
- Users value Block Survey for its **secure and feature-rich platform** , enabling anonymous feedback while ensuring psychological safety.
- Users appreciate the **intuitive interface** of Block Survey, making it easy to navigate and use for everyone.
- Users appreciate the **security features** of Block Survey, enabling safe handling of sensitive information with confidence.
- Users love Block Survey for its **simple setup and intuitive interface** , making survey creation quick and accessible.

##### Cons

- Users face challenges with **limited advanced survey logic** , complicating survey flows and impacting completion rates negatively.
- Users find the **missing advanced survey logic** challenging, as it restricts conditional branching and flexibility in surveys.
- Users find the pricing for Block Survey to be **steep and unapproachable** , especially for small-scale projects.
- Users find the **limited customization** options of Block Survey frustrating, especially for quick and simple feedback forms.
- Users face **integration issues** with Block Survey, resulting in complicated workflows and lower response rates for surveys.

#### What Are Recent G2 Reviews of Block Survey?

**["Making Survey Creation and Feedback Collection Easier"](https://www.g2.com/survey_responses/block-survey-review-12869225)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/block-survey-review-12869225)

**["Privacy-Focused, User-Friendly Survey Tool with an AI-Powered Survey Generator That Saves Time"](https://www.g2.com/survey_responses/block-survey-review-12878285)**

**Rating:** 4.0/5.0 stars

_— Jeni J._

[Read full review](https://www.g2.com/survey_responses/block-survey-review-12878285)

#### What Are G2 Users Discussing About Block Survey?

- [What are the benefits and drawbacks of using Block Survey for privacy-focused data collection?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-block-survey-for-privacy-focused-data-collection) - 2 comments
- [What is Block Survey used for?](https://www.g2.com/discussions/what-is-block-survey-used-for) - 1 comment

### [BlueConic](https://www.g2.com/products/blueconic-blueconic/reviews)

Experience the most creative and compliant way to collect data directly from consumers. Create fun, engaging, interactive experiences that drive more sales, fuel engagement, and capture the valuable first-party data.

**Average Rating:** 4.5/5.0

**Total Reviews:** 104

#### How Do G2 Users Rate BlueConic?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **CMS Support:** 8.0/10 (Category avg: 8.5/10)
- **Design:** 8.0/10 (Category avg: 8.7/10)
- **Embedded Forms:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind BlueConic?

- **Seller:** [BlueConic](https://www.g2.com/sellers/blueconic)
- **Company Website:** www.blueconic.com
- **Year Founded:** 2010
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @blueconic  
2,267 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d249c93e6e84c3d7232613c173c705a9a3f3e578e598171d8850d4a96e83eebc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5057388%2F&secure%5Burl_type%5D=linkedin_company_website)  
166 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 38% Medium, 34% Small

#### What Do G2 Reviewers Say About BlueConic?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Jebbit, enabling quick and seamless creation of engaging experiences.
- Users find Jebbit **extremely helpful** for collecting first-party data through engaging and customizable campaigns.
- Users praise Jebbit's **responsive customer support** , consistently highlighting their helpfulness and ability to resolve issues quickly.
- Users value the **easy setup** of Jebbit, facilitating quick launch of quizzes and personalized experiences.
- Users value the **intuitive interface** of Jebbit, facilitating engaging and interactive experiences for first-party data collection.

##### Cons

- Users note a **steep learning curve** with Jebbit, requiring advanced skills for optimal design and functionality.
- Users find Jebbit to be **not intuitive** , complicating the process of building and implementing experiences effectively.
- Users find Jebbit to be **not user-friendly** , with issues in basic setup and navigation on mobile devices.
- Users find the **steep learning curve** challenging, especially for advanced features and custom branding adjustments in Jebbit.
- Users find the **difficult setup** of Jebbit complicates implementation and creates issues during quiz configuration.

#### What Are Recent G2 Reviews of BlueConic?

**["Free From Code"](https://www.g2.com/survey_responses/blueconic-review-6672488)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/blueconic-review-6672488)

**["Streamlined & Effective Data Collection"](https://www.g2.com/survey_responses/blueconic-review-10802280)**

**Rating:** 4.0/5.0 stars

_— Verified User in Cosmetics_

[Read full review](https://www.g2.com/survey_responses/blueconic-review-10802280)

#### What Are G2 Users Discussing About BlueConic?

- [What is Jebbit used for?](https://www.g2.com/discussions/what-is-jebbit-used-for) - 1 comment

### [Caldera Forms](https://www.g2.com/products/caldera-forms/reviews)

Caldera Forms is a free and powerful WordPress plugin that creates responsive forms with a simple drag and drop editor. Caldera Forms’ visual editor simplifies form building for WordPress. Set up your form with multiple columns, add additional pages, and funnel user responses with conditional logic to get more robust data and relevant information from your customers and site visitors. Anti-spam, AJAX, notification emails, and database entry tracking are enabled by default.

**Average Rating:** 4.5/5.0

**Total Reviews:** 13

#### How Do G2 Users Rate Caldera Forms?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Caldera Forms?

- **Seller:** [Caldera Labs](https://www.g2.com/sellers/caldera-labs)
- **Year Founded:** 2015
- **HQ Location:** N/A
- **Twitter:** @CalderaWP  
2,235 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20cbb6f3e9a73b897279f83e999c24de7324ea10c7e86a124a98ea8049decf7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcalderawp%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Automotive
- **Company Size:** 79% Medium, 50% Small

#### What Are Recent G2 Reviews of Caldera Forms?

**["An Easy and Affordable Way To Create, Collect and Share Data Online - Caldera Forms"](https://www.g2.com/survey_responses/caldera-forms-review-5015001)**

**Rating:** 5.0/5.0 stars

_— Arabella M._

[Read full review](https://www.g2.com/survey_responses/caldera-forms-review-5015001)

**["Works well for Wordpress"](https://www.g2.com/survey_responses/caldera-forms-review-4302773)**

**Rating:** 4.5/5.0 stars

_— David Z._

[Read full review](https://www.g2.com/survey_responses/caldera-forms-review-4302773)

#### What Are G2 Users Discussing About Caldera Forms?

- [What is Caldera Forms used for?](https://www.g2.com/discussions/what-is-caldera-forms-used-for)

- [‹ Prev‹ Prev](/categories/online-form-builder/mid-market?order=g2_score&page=3#product-list)
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[Browse Online Form Builder Themes](/categories/online-form-builder/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Online Form Builder category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Online Form Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Online Form Builder category.

In addition to qualifying for inclusion in the Online Form Builder Software category, to qualify for inclusion in the Medium-Sized Business Online Form Builder Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

Show More

* * *

## How Do You Choose the Right Online Form Builder Software?

### What You Should Know About Online Form Builder Software

### Online form builder software buying insights at a glance 

[Online form builder software](https://www.g2.com/categories/online-form-builder) helps teams capture requests and collect structured information by turning questions into shareable, mobile-friendly forms that feed directly into the systems where work happens. These platforms typically support templates, drag-and-drop form creation, conditional logic, and routing so submissions can trigger workflows across [CRMs](https://www.g2.com/categories/crm), [service desks,](https://www.g2.com/categories/service-desk) [onboarding processes](https://www.g2.com/categories/onboarding-software), approvals, and analytics. In practice, online form builder software bridges intake and execution—helping organizations move from “what do we need to collect?” to “where should this go next?” with less manual follow-up.

As more customer and internal workflows shift to self-serve experiences, expectations have risen around both polish and speed: forms need to look clean on any device and deliver data that’s immediately usable. That’s why the best online form builder software and modern online form builder platforms aren’t limited to simple surveys; they function as lightweight workflow engines that reduce back-and-forth and keep teams moving.

Based on G2 review data, buyers consistently reward form builder software that’s easy to learn and quick to deploy: the average star rating is 4.62/5, and the average “likely to recommend” score is 9.23/10. Ease scores are especially strong (average 6.46/7 for ease of use; 6.42/7 for ease of setup), reinforcing that the category delivers the most value when it removes friction for both form creators and respondents. While most reviewers didn’t switch tools, 21% did, signaling teams outgrowing basic online form builder tools and moving toward deeper logic, controls, and integrations that better align with how they operate.

**Common use cases (and how businesses benefit)**

- **Lead capture and qualification:** Route form submissions into sales pipelines automatically for faster follow-up.
- **Customer intake, onboarding, and documentation:** Standardize required details upfront to reduce rework and delays.
- **Internal request workflows (IT, HR, facilities, procurement):** Centralize requests with approvals and SLAs to keep work moving.
- **Event registration, payments, and waivers:** Collect attendee data cleanly while minimizing manual errors and reconciliation time.
- **Feedback loops and surveys:** Capture structured responses that can be tied back to teams, accounts, and outcomes.

Most online form builder software vendors offer a free plan or free trial, then tier pricing based on submissions, features (logic, branding, permissions), and integrations. On G2 listings, entry-level pricing for prominent tools often starts at roughly $15-$30/user/month, with higher tiers unlocking advanced logic, admin controls, and reporting.

### Top 5 FAQs from software buyers:

- What platform supports payment collection through forms?
- What tool provides real-time analytics for form submissions?
- Which platform supports multi-language form creation?
- Which vendor offers advanced conditional logic for form fields?
- Which vendor provides the most customizable form templates?

G2’s top-rated **Online Form Builder** software, based on verified reviews, includes [Jotform](https://www.g2.com/products/jotform/reviews) **,** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) **,** [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) **, and** [Microsoft Forms.](https://www.g2.com/products/microsoft-forms/reviews)

### What are the top-reviewed Online Form Builder on G2?

[Jotform](https://www.g2.com/products/jotform/reviews)

- Number of Reviews: 3445
- Satisfaction: 99 
- Market Score: 88
- G2 Score: 94

[ActiveCampaign](https://www.g2.com/sellers/activecampaign)

- Number of Reviews: 2830
- Satisfaction: 89
- Market Score: 84
- G2 Score: 87

[Survey Monkey](https://www.g2.com/products/surveymonkey/reviews)

- Number of Reviews: 5326
- Satisfaction: 75
- Market Score: 94
- G2 Score: 84

[Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews)

- Number of Reviews: 335
- Satisfaction: 67
- Market Score: 99
- G2 Score: 83

[Click Up](https://www.g2.com/products/clickup/reviews)

- Number of Reviews: 1093
- Satisfaction: 75
- Market Score: 89
- G2 Score: 82

**Satisfaction score** reflects how positively users rate and feel about a product based on review-driven signals (beyond just a star average). ([Source 2](https://www.g2.com/reports)) 

**Market Presence score** reflects a product’s reach and strength in the market using signals like market share, seller size, and broader visibility/impact indicators. ([Source 2](https://www.g2.com/reports))

**G2 Score** is calculated as a proprietary composite that (in simplified terms) averages Satisfaction and Market Presence to rank products within a category. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Online Form Builder Tools

#### Feedback Pros: What Users Consistently Appreciate

- **Drag-and-drop templates accelerate building branded multi-step forms**

_"What I like best about Jotform is how intuitive and flexible it is. The platform makes it incredibly easy to build forms, collect responses, and streamline workflows without needing any technical background. The drag-and-drop builder is clean and user-friendly, and I love how quickly I can customize designs, add conditional logic, and automate follow-up emails. Jotform also integrates seamlessly with the tools I use every day, which saves me time and keeps everything organized in one place. Whether I need to create a simple sign-off form or a more complex registration workflow, Jotform makes the entire process smooth and efficient.”_

_-_ [_Allison C._](https://www.g2.com/products/jotform/reviews/jotform-review-12077608)_, Jotform Review_

- **Native integrations push submissions into spreadsheets, CRMs, and workflows**

_"What is most helpful about ActiveCampaign is how automation-friendly and integration-ready the platform is. It is built in a way that doesn't fight me; it actually supports my mindset. The automation builder is honestly one of the cleanest I have used. The webhooks are reliable, the API documentation is solid, and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details.”_

_-_ [_Sathya G._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12373182)_,_ _ActiveCampaign Review_

- **Conditional logic and routing reduce manual follow-up and errors**

_“What I don’t like about SurveyMonkey is that many advanced features—such as deeper analytics, logic controls, and export options—are locked behind higher-priced plans. Because of this, the free and lower-tier versions can feel quite limiting if you need more detailed insights. Also, while the interface is easy to use, the design and branding customization options are fairly limited, which can be a downside for teams that want surveys to look more tailored or visually distinctive.”_

_-_ [_Tiwari S_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-12293707)_._ **_,_** _Survey Monkey Review_

#### Cons: Where Many Platforms Fall Short

- **Advanced logic, reporting, and design controls gated by tiers**

_“Many essential features are only available on higher-tier plans, which can become pretty spendy fast. It would also be helpful if the customization options were more flexible without requiring coding knowledge. You can apply some branding to your surveys, but achieving complete design control is difficult unless you upgrade or work directly with CSS. Finally, mastering some of the advanced logic features takes a fair amount of trial and error.”_

_-_ [_Julie K_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-11764117)_._ **_,_** _Survey Monkey Review_

- **Complex forms become clunky; learning curve for new admins**

_“While excellent for basic to intermediate surveys, it lacks the deep analytical and branding features of a dedicated platform like Qualtrics. The customisation options for fonts and themes are limited, which can be a minor drawback for customer-facing surveys that require a fully branded experience. It's a tool for gathering data efficiently, not for complex customer experience (CX) program management.”_

_-_ [_Krisztián T.,_](https://www.g2.com/products/microsoft-forms/reviews/microsoft-forms-review-11996308)_Microsoft Forms Review_

- **Integration setup can be inconsistent, especially for real-time syncing**

_“The API is great and solid, but the rate limits at times feel tight for high-volume operations when syncing large datasets. This requires batching strategies sometimes.”_

_-_ [_Ramesh K._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12313091)_, ActiveCampaign Review_

### My Expert Takeaway on Online Form Builder in 2026

Based on G2 reviews, Online form builder tools score strongly on the signals that typically drive adoption: a 4.62/5 average star rating, 9.23/10 likelihood to recommend, 6.46/7 ease of use, and 6.42/7 ease of setup. That profile suggests the category works well for fast rollouts and quick launches, especially when the workflow is straightforward: collect a submission, route it, and notify the right person.

The differences show up after teams move past the first few forms. For basic intake, templates and drag-and-drop builders are usually enough. As usage expands across departments, requirements become more operational. Teams start needing multi-step flows, conditional logic, dependable data syncing, shared assets, and consistent branding. At that point, the question shifts from “How fast can we build?” to “How well can we run this at scale?” In reviews, friction tends to concentrate in two areas: advanced features are often tied to higher tiers, and administration effort increases as more teams share the same environment.

Teams that get the best long-term outcomes treat form builders as workflow infrastructure. They define where submissions land and who owns downstream systems, standardize repeatable patterns like intake, approvals, and handoffs, and enforce guardrails through permissions, templates, and brand controls. They also validate early with the people building the most complex forms, since platforms that feel simple for basic use cases can strain under heavier logic, reporting needs, and sync expectations.

If you’re choosing an Online form builder for a scaling organization, validate four things up front: conditional logic depth, admin controls and permissions, integration reliability, and pricing that stays predictable as volume and governance needs increase. Teams that confirm these early tend to land on a platform that supports both rapid launches and standardized intake across the business.

### Online Form Builder FAQs

#### **What is the best software to create forms? **

[Jotform](https://www.g2.com/products/jotform/reviews) is known for its large template library, drag-and-drop builder, and support for payments and integrations, making it useful for registrations, intake workflows, and business forms. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is often chosen for surveys and feedback programs where analytics and reporting are important. Microsoft Forms is a strong option for teams already using Microsoft 365 that need quick internal surveys or simple forms.

#### **What is the easiest way to make a fillable form? **

The easiest way to create a fillable form is to use a drag-and-drop online form builder that lets you add fields and publish forms without coding. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) is often considered one of the simplest tools because of its streamlined interface and quick setup for surveys or quizzes. [Jotform](https://www.g2.com/products/jotform/reviews) also makes it easy to build forms with a drag-and-drop editor and prebuilt templates, which helps teams launch forms quickly.

#### **What is the best free online form builder?**

[Jotform](https://www.g2.com/products/jotform/reviews) provides a free plan with templates, integrations, and the ability to create forms for registrations or data collection. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is commonly used for free surveys and feedback collection with built-in reporting. Microsoft Forms is another free option included with Microsoft 365 and widely used for internal [surveys](https://www.g2.com/categories/survey) and quizzes.

#### **What is the best form builder for integrating with CRM systems?**

[ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) includes built-in forms that connect directly to its [CRM](https://www.g2.com/categories/crm) and marketing automation platform, allowing teams to capture leads and trigger campaigns automatically. [Jotform](https://www.g2.com/products/jotform/reviews) integrates with many CRM systems, making it useful for collecting leads that sync into sales pipelines.

#### **What is the most affordable online form builder for small businesses?**

[Jotform](https://www.g2.com/products/jotform/reviews) is commonly used by small businesses because it offers a free plan and flexible paid options while still supporting features like payments and integrations. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) can also be cost-effective for organizations already using Microsoft 365 since it’s included in the subscription. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) provides entry-level plans that work well for teams focused on surveys and feedback collection.

#### Sources

- [G2 Research Hub](https://research.g2.com/insights/demo-automation)
- [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies)
- [G2 Market Presence Score Overview](https://www.g2.com/reports)

Researched and written by[Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)[ ](https://research.g2.com/insights/author/gauri-pawsey)

Date published: March 16, 2026