# Best Online Form Builder Software for Medium-Sized Businesses - Page 2 ## How Many Online Form Builder Software Products Does G2 Track? **Total Products under this Category:** 421 ### Category Stats (Aug 2026) - **Average Rating:** 4.48/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Quizify (+2.86%) - Among all products in this category, Quizify recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Online Form Builder Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 109,200+ Authentic Reviews - 421+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Online Form Builder Software ![G2 Grid® for Online Form Builder Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-form-builder/grids.png?focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=89299&focus%5B%5D=269&focus%5B%5D=13751&focus%5B%5D=3066&focus%5B%5D=25675&focus%5B%5D=4036) Highlighted products: SurveyMonkey, Jotform, Microsoft Forms, Adobe Acrobat Sign, Typeform, Laserfiche, ClickUp, and PandaDoc. Underlying data: [Grid® JSON](https://www.g2.com/categories/online-form-builder/grids.json?focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=microsoft-forms&focus%5B%5D=adobe-acrobat-sign&focus%5B%5D=typeform&focus%5B%5D=laserfiche&focus%5B%5D=clickup&focus%5B%5D=pandadoc&segment=mid-market) **Sponsored** ### altaFlow altaFlow generates custom docs with a click, integrates eSignatures, creates webforms, and more without coding. It’s the ultimate tool to simplify, automate, and elevate your workflows. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1253&secure%5Bchosen_at%5D=2026-08-02T21%3A36%3A37Z&secure%5Bdisplayable_resource_id%5D=1253&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1253&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=116146&secure%5Bresource_id%5D=1253&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-form-builder%2Fmid-market%3Fpage%3D2&secure%5Btoken%5D=6f819e05f9ab461b20376b3075c608ac5930c6c651cea26b4abd7a99ef44fde0&secure%5Burl%5D=https%3A%2F%2Faltaflow.com%2Fg2-demo%2F%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=book_demo) ### [FormAssembly](https://www.g2.com/products/formassembly/reviews) FormAssembly is an enterprise data collection and automation platform that enables organizations to capture clean, compliant data from the start. FormAssembly turns secure web forms into governed data collection workflows. From the moment information is submitted, it is validated, structured, and routed reliably into systems of record, like Salesforce. With AI-assisted guidance from Fai, teams can design sophisticated workflows faster without sacrificing control or compliance. **Average Rating:** 4.4/5.0 **Total Reviews:** 408 #### How Do G2 Users Rate FormAssembly? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 8.4/10 (Category avg: 8.5/10) - **Design:** 8.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.5/10 (Category avg: 8.9/10) #### Who Is the Company Behind FormAssembly? - **Seller:** [FormAssembly Inc.](https://www.g2.com/sellers/formassembly-inc) - **Company Website:** www.formassembly.com - **Year Founded:** 2006 - **HQ Location:** Bloomington, IN - **Twitter:** @formassembly 1,472 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0241e86043da62776eb81c5842d8f20c7568cd188356afca532d12307a8dece3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2316013%2F&secure%5Burl_type%5D=linkedin_company_website) 150 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Salesforce Administrator, Salesforce Consultant - **Top Industries:** Non-Profit Organization Management, Higher Education - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About FormAssembly? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **user-friendly interface** of FormAssembly, enabling easy customization and quick implementation for their needs. - Users praise the **excellent customer support** from FormAssembly, highlighting their helpfulness and timely responses. - Users value the **seamless integrations** with Salesforce, enabling efficient data handling and enhancing overall user experience. - Users value the **easy integrations** of FormAssembly, enabling seamless data collection and efficient Salesforce connectivity. - Users love the **user-friendly interface and drag-and-drop capabilities** , making form updates and data collection seamless and efficient. ##### Cons - Users experience **limited customization** options, frustrating branding flexibility and efficiency when managing multiple forms with FormAssembly. - Users find the **missing features** of FormAssembly, like CRM connectors and PDF attachments, limit their efficiency. - Users find FormAssembly **expensive** , particularly when accessing advanced features that are essential for their projects. - Users experience **limitations in features and flexibility** , particularly with advanced options and customization capabilities. - Users find **pricing issues** limiting, as advanced features often come at a premium, restricting access for smaller teams. #### What Are Recent G2 Reviews of FormAssembly? **["Flexible, Easy-to-Build Forms with Seamless Salesforce Integration"](https://www.g2.com/survey_responses/formassembly-review-13169549)** **Rating:** 5.0/5.0 stars _— Jackie W._ [Read full review](https://www.g2.com/survey_responses/formassembly-review-13169549) **["Versatile Forms and Workflows with Powerful Salesforce and Google Sheets Integrations"](https://www.g2.com/survey_responses/formassembly-review-13155726)** **Rating:** 4.5/5.0 stars _— Amanda S._ [Read full review](https://www.g2.com/survey_responses/formassembly-review-13155726) #### What Are G2 Users Discussing About FormAssembly? - [What is FormAssembly used for?](https://www.g2.com/discussions/what-is-formassembly-used-for) ### [Wufoo](https://www.g2.com/products/wufoo/reviews) Wufoo is a web application that helps anybody build and customize amazing online forms. You can use Wufoo to collect contact information, RSVPs, applications, files, online payments and just about anything else. Wufoo integrates with hundreds of other tools so you can streamline and automate workflows, saving you precious time. And because we host everything, all you need is your web browser and a few short minutes to build a form and start using it right away. Sign up free and start building forms today. **Average Rating:** 4.2/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate Wufoo? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.9/10 (Category avg: 8.5/10) - **Design:** 7.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.6/10 (Category avg: 8.9/10) #### Who Is the Company Behind Wufoo? - **Seller:** [SurveyMonkey](https://www.g2.com/sellers/surveymonkey) - **Year Founded:** 1999 - **HQ Location:** San Mateo, CA - **Twitter:** @SurveyMonkey 42,887 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd9247267ccd55807789afa880d51b75396e2443309c1a39fb63e518100c6ba1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveymonkey%2F&secure%5Burl_type%5D=linkedin_company_website) 1,390 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Non-Profit Organization Management, Higher Education - **Company Size:** 52% Small, 34% Medium #### What Do G2 Reviewers Say About Wufoo? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **automation capabilities** of Wufoo, enhancing efficiency through seamless integration with various applications. - Users value the **integrations with Zapier** in Wufoo, enabling seamless automated data entry across applications. - Users love the **easy integrations** of Wufoo via Zapier, enabling seamless automation with other applications. - Users appreciate the **seamless integrations** of Wufoo with apps like Zapier, enhancing automation and streamlining processes. ##### Cons - Users face **reliability issues** with Wufoo, particularly regarding form progress not being saved properly when exited. - Users face **submission limitations** with Wufoo, unable to return to previously saved points in multi-page forms. #### What Are Recent G2 Reviews of Wufoo? **["Amazing platform!"](https://www.g2.com/survey_responses/wufoo-review-11748264)** **Rating:** 5.0/5.0 stars _— Verified User in Consumer Services_ [Read full review](https://www.g2.com/survey_responses/wufoo-review-11748264) **["Seamless Wufoo + Zapier Integrations for Automated Data Entry"](https://www.g2.com/survey_responses/wufoo-review-12222520)** **Rating:** 4.0/5.0 stars _— Verified User in Non-Profit Organization Management_ [Read full review](https://www.g2.com/survey_responses/wufoo-review-12222520) #### What Are G2 Users Discussing About Wufoo? - [What is Wufoo used for?](https://www.g2.com/discussions/wufoo-what-is-wufoo-used-for) - [Is wufoo by SurveyMonkey legit?](https://www.g2.com/discussions/is-wufoo-by-surveymonkey-legit) - [Are Wufoo forms anonymous?](https://www.g2.com/discussions/are-wufoo-forms-anonymous) - [What is wufoo by SurveyMonkey?](https://www.g2.com/discussions/what-is-wufoo-by-surveymonkey) - [What is wufoo used for?](https://www.g2.com/discussions/what-is-wufoo-used-for) ### [Tally](https://www.g2.com/products/tally-forms-tally/reviews) Say Goodbye to Boring Forms Tally is the simplest way to create online forms for free. No coding required — just type your questions like you would in a doc, and you’re ready to go. The best part? You get unlimited forms and submissions for free. 💨 As simple as it gets: Tally is the intuitive form builder you’ve been searching for. Just type and build any type of form in seconds.
 🆓 Unlimited submissions for free: Say goodbye to paywalls. With Tally, you can create unlimited forms and collect unlimited submissions at no cost, as long as you follow our fair usage guidelines.
 💬 Exceptional customer support: At Tally, our users come first. As an independent company, we build in public with a roadmap shaped by your feedback and provide fast, responsive support. **Average Rating:** 4.9/5.0 **Total Reviews:** 138 #### How Do G2 Users Rate Tally? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **CMS Support:** 8.6/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.9/10) #### Who Is the Company Behind Tally? - **Seller:** [Tally Forms](https://www.g2.com/sellers/tally-forms) - **Year Founded:** 2020 - **HQ Location:** Ghent, BE - **Twitter:** @TallyForms 14,165 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=446a3a57be39959ba92279595f99cfc5cacbae02dc563fc5b06081882863d654&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftallyforms%2F&secure%5Burl_type%5D=linkedin_company_website) 480 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder - **Top Industries:** Computer Software, Consulting - **Company Size:** 85% Small, 9% Medium #### What Do G2 Reviewers Say About Tally? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Tally, enjoying seamless setup and intuitive functionality throughout their experience. - Users find Tally's **easy setup** invaluable, allowing seamless integration and quick form publishing without confusion. - Users value the **seamless integrations** of Tally, enhancing their workflow with tools like Notion and Google Sheets. - Users appreciate Tally for its **ease of use and powerful functionality** , making form creation effortless and effective. - Users highlight the **responsive customer support** of Tally, which effectively assists with clear explanations and guidance. ##### Cons - Users find a **learning curve** with Tally's form builder, needing occasional memory refreshers during infrequent use. - Users find the **absence of features** like statistics graphs and version history limits Tally's effectiveness. - Users find the **limited customization** options in Tally restrictive, wishing for more design flexibility and features. - Users find the **form issues** in Tally, like clunky field transitions and lost integrations, somewhat frustrating. - Users experience **layout issues** , with challenges in responsiveness and content placement on mobile devices affecting usability. #### What Are Recent G2 Reviews of Tally? **["Simple on the Surface, Powerful Under the Hood — and Outstanding Support"](https://www.g2.com/survey_responses/tally-review-12721769)** **Rating:** 5.0/5.0 stars _— Yannick P._ [Read full review](https://www.g2.com/survey_responses/tally-review-12721769) **["Flexible Form Builder for Registrations, Surveys and Data Collection"](https://www.g2.com/survey_responses/tally-review-12957852)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/tally-review-12957852) ### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 #### How Do G2 Users Rate Constant Contact Advanced Automation? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **CMS Support:** 7.9/10 (Category avg: 8.5/10) - **Design:** 8.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.0/10 (Category avg: 8.9/10) #### Who Is the Company Behind Constant Contact Advanced Automation? - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact 67,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website) 1,147 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small, 17% Medium #### What Do G2 Reviewers Say About Constant Contact Advanced Automation? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient. - Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently. - Users love the **automation features** of Constant Contact, making email management effortless during busy times. - Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly. - Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing. ##### Cons - Users find that the **limited customization** options hinder their ability to fully tailor the automation features. - Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities. - Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics. - Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality. - Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)** **Rating:** 4.0/5.0 stars _— Verified User in Oil & Energy_ [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) **["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)** **Rating:** 5.0/5.0 stars _— James C._ [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote - [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment - [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,229 #### How Do G2 Users Rate ActiveCampaign? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **CMS Support:** 7.0/10 (Category avg: 8.5/10) - **Design:** 7.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 7.9/10 (Category avg: 8.9/10) #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign 13,203 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website) 848 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["A super complete, powerful, and easy-to-use tool"](https://www.g2.com/survey_responses/activecampaign-review-13176016)** **Rating:** 5.0/5.0 stars _— Florencia Valeria A._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13176016) **["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)** **Rating:** 4.5/5.0 stars _— Irit L._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469) #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Start with simple drag-and-drop form fields and build your form in minutes – no coding experience is needed. Get started faster with customizable industry-specific templates. Take it further with robust features that work seamlessly on every form and create complex and connected forms. Power your complex business processes with Workflow Automation. Whether there are one or one thousand incoming form entries, acting on the data is vital to business function. Set up conditional logic rules to automate and document approvals, signatures, payments, and other repetitive tasks requiring user input in your workflow. Bring both internal and external User Roles involved in your process at the exact time they are needed. Display only the necessary data for users to perform an action and move the entry to the next Status. Email notifications and generated documents route vital information to your customers and teams. In-app Workflow Tasks are automatically assigned to specific Users or Roles to request signatures, approvals, or other actions on the entry. Take control of your data without waiting for the budget allocation, developers’ time, or IT to create a custom solution. Collect accurate and actionable data every time. Anyone can build complex forms with our intuitive interface. For additional help, there are step-by-step support guides and online support. Our customer success team is highly responsive and provides skilled and helpful assistance for all tickets. Create the flow of information you need with features like powerful calculations, conditional logic, repeating sections, lookup fields, and integrations. Ensure branding continuity with custom form themes. Trust that your data is secure with data encryption, single sign-on, and two-factor authentication. Make your forms GDPR, HIPAA, and CCPA compliant. Provide clients, partners, and members with a secure, self-service Client Portal that allows them to submit forms, view their previous submissions, and track progress. Allow them to access, complete, and manage forms and related tasks in a centralized, branded hub. Whether you're managing client submissions, approvals, or internal reviews, the Client Portal provides a personalized experience, streamlines interactions, and keeps everyone on the same page. Overall, Cognito Forms delivers a powerful yet approachable solution for anyone looking to streamline data collection and automate workflows. Its advanced features, user-friendly design, and flexible pricing make it a valuable tool for businesses, teams, and solo entrepreneurs. **Average Rating:** 4.6/5.0 **Total Reviews:** 129 #### How Do G2 Users Rate Cognito Forms? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.5/10) - **Design:** 8.9/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.9/10) #### Who Is the Company Behind Cognito Forms? - **Seller:** [Cognito, LLC](https://www.g2.com/sellers/cognito-llc) - **Company Website:** www.cognitoforms.com - **Year Founded:** 2013 - **HQ Location:** Columbia, SC - **Twitter:** @CognitoForms 894 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23e30b8f4e57b528e3505ec2a2f6efcd74ac573b84f4bb8f6bbb7d994ae2e2eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5014585%2F&secure%5Burl_type%5D=linkedin_company_website) 48 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Non-Profit Organization Management, Education Management - **Company Size:** 69% Small, 21% Medium #### What Do G2 Reviewers Say About Cognito Forms? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Cognito Forms, finding it intuitive and accessible for form management. - Users enjoy the **ease of creation** in Cognito Forms, appreciating its intuitive drag-and-drop functionality. - Users appreciate the **easy setup** of Cognito Forms, finding it simple and accessible for creating and managing forms. - Users appreciate the **affordability** of Cognito Forms, finding excellent value in its powerful and intuitive features. - Users value the **easy form creation and workflow options** in Cognito Forms, streamlining multi-approval processes efficiently. ##### Cons - Users experience **formatting issues** when printing forms, leading to poor spacing and formatting challenges. - Users face **slow loading** issues with Cognito Forms, which hampers their experience and productivity significantly. #### What Are Recent G2 Reviews of Cognito Forms? **["Versatile Form Builder with Simple Collaboration"](https://www.g2.com/survey_responses/cognito-forms-review-13166555)** **Rating:** 4.0/5.0 stars _— Dharma M._ [Read full review](https://www.g2.com/survey_responses/cognito-forms-review-13166555) **["Unmatched Power and Usability in Form Solutions"](https://www.g2.com/survey_responses/cognito-forms-review-13176652)** **Rating:** 5.0/5.0 stars _— Mark E._ [Read full review](https://www.g2.com/survey_responses/cognito-forms-review-13176652) #### What Are G2 Users Discussing About Cognito Forms? - [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) - 1 comment - [How do you make a Cognito form?](https://www.g2.com/discussions/how-do-you-make-a-cognito-form) - [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) - 1 comment - [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) - 1 comment - [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) - 2 comments ### [DocHub](https://www.g2.com/products/dochub/reviews) DocHub offers a comprehensive online solution to streamline and enhance your document workflows. With DocHub, you can effortlessly edit, sign, fill out, and share documents or forms from anywhere, making it perfect for work, school, or everyday tasks. With seamless Google integrations, you can manage your documents directly from your favorite apps—no hassle, no downloads, just productivity. **Average Rating:** 4.6/5.0 **Total Reviews:** 272 #### How Do G2 Users Rate DocHub? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **CMS Support:** 6.9/10 (Category avg: 8.5/10) - **Design:** 9.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind DocHub? - **Seller:** [airSlate](https://www.g2.com/sellers/airslate) - **Company Website:** www.airslate.com - **Year Founded:** 2006 - **HQ Location:** Brookline, Massachusetts - **Twitter:** @airSlate 1,234 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a387d416c91f548c7ca2da354b11b960ce5fed9453c45cce8a37df86af1daf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairslate%2F&secure%5Burl_type%5D=linkedin_company_website) 798 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Real Estate, Construction - **Company Size:** 80% Small, 16% Medium #### What Do G2 Reviewers Say About DocHub? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **ease of use** of DocHub, finding it simple for document editing and signing. - Users appreciate the **signature functionality** of DocHub, praising its ease of use for signing and editing PDFs. - Users love the **simplicity and straightforwardness** of DocHub, making document editing and e-signatures effortless. - Users value the **signature features** of DocHub, praising its ease of use and seamless performance for document management. - Users find DocHub's **intuitive interface** incredibly straightforward, enabling efficient editing and signing of PDFs without complications. ##### Cons - Users find **signature issues** inconvenient, as documents can't be edited once sent for signature, causing workflow disruptions. - Users find the **missing features** in DocHub limiting, especially for advanced editing and document management. - Users find DocHub **not user-friendly** , especially on handheld devices, making document management cumbersome on the go. - Users find **difficult editing** of documents frustrating, especially when needing to make changes after sending them out. - Users find DocHub **not user-friendly** , particularly on mobile devices, leading to a frustrating experience while navigating. #### What Are Recent G2 Reviews of DocHub? **["A Fast, Affordable E-Signature Solution That Just Works"](https://www.g2.com/survey_responses/dochub-review-13114765)** **Rating:** 5.0/5.0 stars _— Darrell W._ [Read full review](https://www.g2.com/survey_responses/dochub-review-13114765) **["DocHub: Invaluable, Streamlined PDF Solution"](https://www.g2.com/survey_responses/dochub-review-8397999)** **Rating:** 5.0/5.0 stars _— Jeff B._ [Read full review](https://www.g2.com/survey_responses/dochub-review-8397999) #### What Are G2 Users Discussing About DocHub? - [What is DocHub used for?](https://www.g2.com/discussions/what-is-dochub-used-for) - 3 comments - [What is DocHub PDF Sign and edit?](https://www.g2.com/discussions/what-is-dochub-pdf-sign-and-edit) - 1 comment - [How do you sign with DocHub?](https://www.g2.com/discussions/how-do-you-sign-with-dochub) - 1 comment - [Is DocHub legal?](https://www.g2.com/discussions/is-dochub-legal) - 1 comment - [Is DocHub owned by Google?](https://www.g2.com/discussions/is-dochub-owned-by-google) - 1 comment ### [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) Alchemer Survey is a professional survey platform that helps organizations collect feedback, analyze results, and turn insights into action across customer experience, employee engagement, and market research programs. Designed for teams that need more power and flexibility than basic survey tools — without the complexity of enterprise research platforms — Alchemer Survey scales from a single project to organization-wide feedback programs. What is Alchemer Survey used for? Alchemer Survey is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, market research studies, employee engagement surveys, product feedback loops, and academic or organizational research. It supports both one-off surveys and ongoing, multi-wave feedback programs across industries including technology, healthcare, education, financial services, and retail. Who is Alchemer Survey for? Alchemer Survey is built for researchers, CX professionals, HR teams, marketers, and product managers who need advanced survey logic and reporting without requiring dedicated IT or data science support. It serves organizations of all sizes — from small teams running targeted studies to enterprises managing global, multi-language feedback programs. Key capabilities: - Advanced survey building with branching logic, piping, randomization, and skip patterns — enabling highly tailored respondent experiences - Pre-built templates for common use cases alongside full custom-build options, so teams can launch fast or go deep - Omnichannel distribution via email, web, SMS, embedded links, QR codes, and social media — maximizing reach and response rates - Real-time reporting and analytics with live dashboards, response filtering, cross-tabulation, and exportable reports for easy stakeholder sharing - Multi-language support for global research programs, with role-based permissions to manage access and data governance at scale - Scalable architecture that grows with organizational needs — from a single survey to enterprise-wide feedback operations How does Alchemer Survey compare to other survey platforms? Alchemer Survey sits between simple tools like SurveyMonkey and Google Forms and enterprise platforms like Qualtrics. It offers research-grade features — advanced logic, robust reporting, and flexible distribution — at a price point and implementation complexity accessible to mid-market teams. Organizations that have outgrown basic tools but don't need (or want to pay for) a full enterprise suite consistently cite Alchemer Survey as a preferred alternative. Bottom line: Alchemer Survey gives organizations the tools to ask smarter questions, reach the right audiences, and act on what they learn — whether running a quick pulse survey or a comprehensive global research program. **Average Rating:** 4.4/5.0 **Total Reviews:** 940 #### How Do G2 Users Rate Alchemer Survey? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 7.0/10 (Category avg: 8.5/10) - **Design:** 7.9/10 (Category avg: 8.7/10) - **Embedded Forms:** 10.0/10 (Category avg: 8.9/10) #### Who Is the Company Behind Alchemer Survey? - **Seller:** [Alchemer](https://www.g2.com/sellers/alchemer) - **Company Website:** www.alchemer.com - **HQ Location:** Louisville, CO - **Twitter:** @AlchemerHQ 7,024 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03a0d564cb4e0b44f2c54bc034945baaedd316436c84275f85c07fb360389148&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F712662%2F&secure%5Burl_type%5D=linkedin_company_website) 230 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Owner - **Top Industries:** Market Research, Information Technology and Services - **Company Size:** 42% Small, 33% Medium #### What Do G2 Reviewers Say About Alchemer Survey? _AI-generated summary from verified user reviews_ ##### Pros - Users find Alchemer Survey to have a **high ease of use** , making survey creation straightforward and efficient. - Users value the **accessible and patient customer support** of Alchemer Survey, enhancing their overall experience and productivity. - Users appreciate the **accessible and responsive support staff** of Alchemer Survey, enhancing their overall experience and confidence. - Users find the **intuitive survey builder** of Alchemer Survey makes survey creation straightforward and accessible for everyone. - Users value the **ease of creation** in Alchemer, finding it simple to design custom surveys efficiently. ##### Cons - Users find the **learning curve steep** , especially with advanced features and inadequate documentation to guide them. - Users find the **clunky mobile survey experience** unfit for complex designs, impacting usability and flexibility. - Users find Alchemer Survey **too expensive** , which makes it difficult for many individuals to afford its features. - Users find Alchemer **not intuitive** , citing hidden functions and a lack of streamlined options that hinder usability. - Users frequently find the **poor design** of Alchemer challenging, hindering usability and making navigation difficult. #### What Are Recent G2 Reviews of Alchemer Survey? **["Impressive Customization for Complex Surveys with Useful Reporting Dashboards"](https://www.g2.com/survey_responses/alchemer-survey-review-12494778)** **Rating:** 4.0/5.0 stars _— Nolan T._ [Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-12494778) **["Alchemer: Highly Customizable, Robust Survey Programming for Market Research"](https://www.g2.com/survey_responses/alchemer-survey-review-13184128)** **Rating:** 5.0/5.0 stars _— Maggie T._ [Read full review](https://www.g2.com/survey_responses/alchemer-survey-review-13184128) #### What Are G2 Users Discussing About Alchemer Survey? - [What is Alchemer used for?](https://www.g2.com/discussions/what-is-alchemer-used-for) - 1 comment ### [forms.app](https://www.g2.com/products/forms-app/reviews) forms.app is an online form builder for teams. The platform enables businesses to create online forms, invite unlimited members to manage the forms, and collect unlimited responses, even on its free plan. forms.app is an obvious choice for businesses of all sizes, from start-ups, small businesses, agencies, to government organizations and large enterprises who are looking for a reliable form building tool that they can use as a team and collect responses with no limits. **Average Rating:** 4.5/5.0 **Total Reviews:** 489 #### How Do G2 Users Rate forms.app? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 9.1/10 (Category avg: 8.5/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.7/10 (Category avg: 8.9/10) #### Who Is the Company Behind forms.app? - **Seller:** [forms.app](https://www.g2.com/sellers/forms-app) - **Year Founded:** 2018 - **HQ Location:** London, UK - **Twitter:** @formsapp 1,479 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfc700fe6d25f7760559fc2e6a1b49ed56b180bcffa49b416a10dd3959f2ebb8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fformsapp%2F&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Student - **Top Industries:** Education Management, Information Technology and Services - **Company Size:** 78% Small, 18% Medium #### What Do G2 Reviewers Say About forms.app? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **excellent customer service** of forms.app, enhancing their experience with the user-friendly platform. - Users appreciate the **ease of creation** with forms.app, as it consolidates multiple functionalities in one tool. - Users appreciate the **ease of use** of forms.app, highlighting both the website and app's user-friendly design. - Users appreciate the **convenience of having all forms in one place** with efficient management and storage features. - Users love the **intuitive interface** of forms.app, enabling easy management of multiple forms and submissions seamlessly. ##### Cons - Users feel that the **form complexity** in forms.app can be less intuitive compared to other systems. #### What Are Recent G2 Reviews of forms.app? **["Great for professional-looking forms"](https://www.g2.com/survey_responses/forms-app-review-12547888)** **Rating:** 5.0/5.0 stars _— Jerry H._ [Read full review](https://www.g2.com/survey_responses/forms-app-review-12547888) **["Intuitive UX with AI Insights; Easy Setup"](https://www.g2.com/survey_responses/forms-app-review-12818698)** **Rating:** 5.0/5.0 stars _— Elifnaz B._ [Read full review](https://www.g2.com/survey_responses/forms-app-review-12818698) #### What Are G2 Users Discussing About forms.app? - [What is forms.app used for?](https://www.g2.com/discussions/what-is-forms-app-used-for) - 1 comment ### [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) SurveySparrow is an AI-powered Customer Experience platform that goes further — bringing feedback from surveys, reviews, support conversations, calls, and social media into one place, and turning it into insights your team can act on the same day. Instead of managing a feedback program, you build a continuous system that improves customer satisfaction, retention, and growth. Try it free for 14 days. No credit card required. What Running CX on SurveySparrow Actually Looks Like: You want to run a survey — but not the kind that feels like a survey. With Conversational Surveys, it feels like a chat. Customers don't fill in a form; they have a conversation, and that changes everything. Response rates go up by 40%, and the answers actually mean something. But a good question only gets you so far. So Echo AI steps in mid-conversation, automatically asking the follow-ups your team would have asked anyway. The score comes with the story behind it. Now you've got responses — hundreds of them, maybe thousands. CogniVue reads every single one. Sentiment, themes, and trends all surfaced automatically, before anyone on your team opens a dashboard. No spreadsheets. No manual tagging. No waiting. And you didn't have to spend days building the survey in the first place. The AI Survey Builder suggested the questions, the logic, and the flow based on what you were trying to find out. Auto-Translate made sure it ran in every language your customers speak, across every channel they use — surveys, reviews, social, support, calls. All of it lands in one place through Omnichannel Feedback Collection. Your NPS, CSAT, and CES dashboards now reflect the full picture. Leadership sees what's happening in real time. And when something needs action, Workflow Automation makes sure it gets it — triggering follow-ups, notifying the right teams, and pushing data directly into Salesforce, HubSpot, Slack, Jira, and 95+ other tools without anyone having to move a thing manually. For teams in the field, there are Offline Surveys. For research that needs a human face, Video Surveys. For regulated industries, HIPAA Compliance. And for companies that want the entire experience to feel theirs unmistakably, Add Your Own Brand keeps your brand front and centre across every survey, every communication, and every customer touchpoint. That's the full loop. From the first question to the last action handled. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,025 #### How Do G2 Users Rate SurveySparrow? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.5/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.5/10 (Category avg: 8.9/10) #### Who Is the Company Behind SurveySparrow? - **Seller:** [SurveySparrow Inc.](https://www.g2.com/sellers/surveysparrow-inc) - **Company Website:** surveysparrow.com - **Year Founded:** 2017 - **HQ Location:** Palo Alto, California - **Twitter:** @surveysparrow 904 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=248da59de43d290d61a268b03f756c7baccd51a41fd31fe328358aeb784d8fa4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13253328&secure%5Burl_type%5D=linkedin_company_website) 412 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small, 25% Medium #### What Do G2 Reviewers Say About SurveySparrow? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **intuitive and engaging interface** of SurveySparrow, enabling quick survey setup and boosting response rates. - Users find SurveySparrow to be **extremely helpful** , enhancing engagement and making survey execution simpler and more effective. - Users appreciate the **clean and user-friendly interface** of SurveySparrow, enhancing survey creation and engagement significantly. - Users love the **conversational interface** of SurveySparrow, enhancing engagement and making feedback collection seamless and intuitive. - Users love the **intuitive interface** of SurveySparrow, making survey creation and engagement a breeze. ##### Cons - Users find the **reporting options limited** , making quick reviews and data comparisons inconvenient for regular use. - Users find **difficult reporting** options and limited customization hinder the efficiency of their survey management and analysis. - Users find **limited customization options** frustrating, needing higher-tier plans for advanced features and flexible reporting. - Users note the **limited reporting** capabilities in SurveySparrow hinder in-depth analysis and custom insights. - Users find SurveySparrow to be **expensive** , especially for essential features that require higher-tier plans for full access. #### What Are Recent G2 Reviews of SurveySparrow? **["Easy Setup, Clean Interface, and Smooth Survey Creation"](https://www.g2.com/survey_responses/surveysparrow-review-12863198)** **Rating:** 4.5/5.0 stars _— Muhammad O._ [Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12863198) **["SurveySparrow Makes Interactive, Easy Surveys and Streamlines Customer Feedback"](https://www.g2.com/survey_responses/surveysparrow-review-12780059)** **Rating:** 5.0/5.0 stars _— Sidharth B._ [Read full review](https://www.g2.com/survey_responses/surveysparrow-review-12780059) #### What Are G2 Users Discussing About SurveySparrow? - [What novel approaches are market researchers adopting with SurveySparrow to gain deeper insights?](https://www.g2.com/discussions/what-novel-approaches-are-market-researchers-adopting-with-surveysparrow-to-gain-deeper-insights) - [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) - 2 comments ### [SurveyMars](https://www.g2.com/products/surveymars/reviews) SurveyMars is a completely free survey and poll maker platform. With unlimited surveys, questions, and responses, you can gather insights quickly and effortlessly. Get started for free and there is no credit card required. **Average Rating:** 4.7/5.0 **Total Reviews:** 135 #### How Do G2 Users Rate SurveyMars? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **CMS Support:** 9.0/10 (Category avg: 8.5/10) - **Design:** 9.1/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.0/10 (Category avg: 8.9/10) #### Who Is the Company Behind SurveyMars? - **Seller:** [SurveyMars](https://www.g2.com/sellers/surveymars) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea02818ce88db683805b8e2bbe323f0991ef9e09ec5064ceb545618f13721686&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveymars%2F&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 65% Small, 22% Medium #### What Do G2 Reviewers Say About SurveyMars? _AI-generated summary from verified user reviews_ ##### Pros - Users find it incredibly easy to create surveys with **varied question types and helpful AI hints** on SurveyMars. - Users value the **fast and easy experience** of SurveyMars, appreciating its secure and attractive UX/UI design. - Users love the **simple and fast survey creation** in SurveyMars, allowing quick feedback collection without needing technical skills. - Users find SurveyMars **incredibly user-friendly** , allowing even non-technical teams to efficiently create and send surveys. - Users praise the **easy setup** of SurveyMars, enabling immediate survey creation without complicated onboarding processes. ##### Cons - Users desire **more advanced customization options** in SurveyMars for enhanced survey design flexibility. - Users find the **limited data analysis capabilities** of SurveyMars restrictive for comprehensive audience segmentation and reporting. - Users report **export limitations** and **mobile formatting issues** that hinder efficient survey experiences and data handling. - Users point out the **missing advanced security and customization features** , limiting suitability for sensitive enterprise surveys. - Users find the **poor visualization** in SurveyMars limits data analysis and sharing of insights effectively. #### What Are Recent G2 Reviews of SurveyMars? **["SurveyMars Streamlined Restaurant Feedback with Smart Skip Logic and Faster Insights"](https://www.g2.com/survey_responses/surveymars-review-13146327)** **Rating:** 5.0/5.0 stars _— Dean B._ [Read full review](https://www.g2.com/survey_responses/surveymars-review-13146327) **["Great logic features and flexible pricing for ecosystem survey data"](https://www.g2.com/survey_responses/surveymars-review-13166615)** **Rating:** 5.0/5.0 stars _— Elena R._ [Read full review](https://www.g2.com/survey_responses/surveymars-review-13166615) ### [Pipedrive](https://www.g2.com/products/pipedrive/reviews) Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales. **Average Rating:** 4.3/5.0 **Total Reviews:** 3,055 #### How Do G2 Users Rate Pipedrive? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **CMS Support:** 7.6/10 (Category avg: 8.5/10) - **Design:** 7.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.2/10 (Category avg: 8.9/10) #### Who Is the Company Behind Pipedrive? - **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive) - **Company Website:** www.pipedrive.com - **Year Founded:** 2010 - **HQ Location:** New York - **Twitter:** @pipedrive 14,355 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=593f28c37b331c98d518c81ecb518081b4eb6dcf79869bad97f35f51a7d3bcef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1876917%2F&secure%5Burl_type%5D=linkedin_company_website) 1,051 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Sales Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 70% Small, 23% Medium #### What Do G2 Reviewers Say About Pipedrive? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Pipedrive, enjoying an intuitive interface and straightforward navigation. - Users appreciate the **intuitive interface** of Pipedrive, allowing easy customization and seamless interaction without a tech background. - Users appreciate the **ease of use** of Pipedrive, making daily operations and setup straightforward and user-friendly. - Users commend Pipedrive for its **helpful features** that enhance client management and organization, making tasks easier. - Users value the **seamless integrations** of Pipedrive, enhancing campaign attribution and boosting overall organizational efficiency. ##### Cons - Users find the **missing features** and high costs of add-ons limiting for solo practices and small businesses. - Users find **limited features** in Pipedrive, particularly in reporting and automation, hindering advanced functionality. - Users find the **steep learning curve** challenging, requiring more training and time to master Pipedrive's features. - Users face **integration issues** with Pipedrive, particularly with Google Calendar, complicating meeting details accessibility. - Users find the **subscription costs excessive** , making it challenging for smaller practices to justify the expense. #### What Are Recent G2 Reviews of Pipedrive? **["Simple, Cost-Effective CRM with an Easy-to-Use Visual Pipeline"](https://www.g2.com/survey_responses/pipedrive-review-13043351)** **Rating:** 5.0/5.0 stars _— Mark (Max) D._ [Read full review](https://www.g2.com/survey_responses/pipedrive-review-13043351) **["A great visual and customizable CRM with Room for Label Improvements"](https://www.g2.com/survey_responses/pipedrive-review-13019176)** **Rating:** 4.0/5.0 stars _— Pasi R._ [Read full review](https://www.g2.com/survey_responses/pipedrive-review-13019176) #### What Are G2 Users Discussing About Pipedrive? - [What features of Pipedrive are most beneficial for new sales professionals to track and optimize their sales pipeline?](https://www.g2.com/discussions/what-features-of-pipedrive-are-most-beneficial-for-new-sales-professionals-to-track-and-optimize-their-sales-pipeline) - 2 comments - [What is Pipedrive used for?](https://www.g2.com/discussions/pipedrive-what-is-pipedrive-used-for) - 2 comments - [Is Pipedrive free?](https://www.g2.com/discussions/is-pipedrive-free) - 2 comments - [What is Pipedrive software?](https://www.g2.com/discussions/what-is-pipedrive-software) - 2 comments - [What is Pipedrive used for?](https://www.g2.com/discussions/what-is-pipedrive-used-for) - 2 comments ### [Zapier](https://www.g2.com/products/zapier/reviews) Zapier is the #1 workflow automation platform for businesses that want to grow faster by maximizing the efficiency of their teams, tools, and processes without relying on development teams. With our new visual editor, free Filter and Formatter tasks for more control, and reduced task-based pricing, you're going love automating with Zapier. It's free to sign up — no credit card required — and creating your first workflow, what we call a "Zap," is just a few clicks away. Since 2011, over 2 million business have turned to Zapier for their automation needs, including: lead management, sales pipeline, marketing campaigns, customer support, data management, project management, and tickets and incidents. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,062 #### How Do G2 Users Rate Zapier? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) #### Who Is the Company Behind Zapier? - **Seller:** [Zapier](https://www.g2.com/sellers/zapier) - **Company Website:** zapier.com - **Year Founded:** 2011 - **HQ Location:** San Francisco, CA - **Twitter:** @zapier 95,859 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9ed4b88b7d3087b088b560447ab5e4d5dd8645ced77266f1a5419671ca92102c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzapier&secure%5Burl_type%5D=linkedin_company_website) 1,473 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small, 24% Medium #### What Do G2 Reviewers Say About Zapier? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Zapier, effortlessly automating tasks with seamless integrations and a user-friendly interface. - Users appreciate the **seamless automation** offered by Zapier, effortlessly connecting tools and saving significant time on tasks. - Users love the **wide range of integrations** in Zapier, enhancing automation and improving productivity across various tools. - Users value the **easy integrations** of Zapier, enabling seamless automation across essential platforms like Google Workspace. - Users value the **wide range of integrations** in Zapier, enhancing task automation across various platforms effortlessly. ##### Cons - Users find Zapier to be **expensive** for the features it offers, especially when scaling usage over time. - Users find that Zapier has **pricing issues** as costs surge with advanced workflows, limiting access to essential features. - Users find the **setup complexity** of Zapier challenging, especially in error diagnosis and testing limitations. - Users experience a **steep learning curve** , particularly those without a coding background, making efficient usage challenging. - Users find Zapier's **limited features** in the free plan restrictive for growing workflows and advanced automations. #### What Are Recent G2 Reviews of Zapier? **["Zapier has changed a lot recently!"](https://www.g2.com/survey_responses/zapier-review-12997643)** **Rating:** 4.5/5.0 stars _— Yauhen D._ [Read full review](https://www.g2.com/survey_responses/zapier-review-12997643) **["Easy to Use with a Huge Range of Integrations"](https://www.g2.com/survey_responses/zapier-review-12938138)** **Rating:** 4.0/5.0 stars _— Richard D._ [Read full review](https://www.g2.com/survey_responses/zapier-review-12938138) #### What Are G2 Users Discussing About Zapier? - [What is Zapier used for?](https://www.g2.com/discussions/what-is-zapier-used-for) - 3 comments - [Is Zapier an app?](https://www.g2.com/discussions/is-zapier-an-app) - 4 comments - [What does Zapier cost?](https://www.g2.com/discussions/what-does-zapier-cost) - 2 comments - [How good is Zapier?](https://www.g2.com/discussions/how-good-is-zapier) - 2 comments - [What can Zapier do?](https://www.g2.com/discussions/what-can-zapier-do) - 2 comments, 2 upvotes ### [Freshsales](https://www.g2.com/products/freshsales/reviews) Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,198 #### How Do G2 Users Rate Freshsales? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **CMS Support:** 8.0/10 (Category avg: 8.5/10) - **Design:** 8.3/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.7/10 (Category avg: 8.9/10) #### Who Is the Company Behind Freshsales? - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc 19,020 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f531480627d021846a1bab97814f28776888079b40b7e07b52045e7d1e35c99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffreshworks-inc%2F&secure%5Burl_type%5D=linkedin_company_website) 7,505 employees on LinkedIn® - **Ownership:** NASDAQ: FRSH #### Who Uses This Product? - **Who Uses This:** CEO, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Freshsales? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks. - Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency. - Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals. - Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance. - Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices. ##### Cons - Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies. - Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives. - Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience. - Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales. - Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields. #### What Are Recent G2 Reviews of Freshsales? **["A Practical CRM for Managing Leads and Customer Interactions"](https://www.g2.com/survey_responses/freshsales-review-12946886)** **Rating:** 5.0/5.0 stars _— Ishan S._ [Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886) **["Streamlined CRM, Needs Better Customization"](https://www.g2.com/survey_responses/freshsales-review-12865168)** **Rating:** 4.0/5.0 stars _— Jeni J._ [Read full review](https://www.g2.com/survey_responses/freshsales-review-12865168) #### What Are G2 Users Discussing About Freshsales? - [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote - [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### [Knack](https://www.g2.com/products/knack/reviews) Knack is an AI-powered no-code platform for building custom, database-driven applications, internal tools, and portals. Businesses use Knack to create systems that manage data, automate workflows, and support day-to-day operations, all in one place. The platform combines a built-in relational database, AI app builder, customizable forms, and workflow automation. Users can define their data model, create user roles, and control access with granular permissions. Applications can be deployed as internal tools or external portals, and embedded into existing websites. Knack supports a wide range of use cases, including customer and vendor portals, custom CRMs, project and task management systems, inventory tracking, logistics and supply chain tools, membership and volunteer management, and government operations. Teams can start from scratch, from a template, or use AI to build fully custom applications tailored to their processes. Knack's healthcare-specific offering, Knack Health, allows organizations to build secure, HIPAA-compliant applications for patient intake, scheduling, care coordination, and operational workflows. The platform supports role-based permissions, record history logs, and secure data handling for protected health information (PHI), with a signed business associate agreement (BAA) available for covered entities. For more advanced use cases, developers can extend applications using a REST API, custom CSS, and JavaScript. Knack also supports integrations with 500+ third-party tools to fit into existing workflows. Knack is designed for flexibility and scale, making it a fit for SMBs, nonprofits, and enterprise teams that need systems tailored to how their business actually operates. **Average Rating:** 4.3/5.0 **Total Reviews:** 111 #### How Do G2 Users Rate Knack? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10) - **CMS Support:** 8.1/10 (Category avg: 8.5/10) - **Design:** 9.2/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.1/10 (Category avg: 8.9/10) #### Who Is the Company Behind Knack? - **Seller:** [Knack](https://www.g2.com/sellers/knack) - **Year Founded:** 2010 - **HQ Location:** New York, NY - **Twitter:** @knackhq 1,923 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3188c90e33477765cfffca4e114e8f31c974b24d49198d3f2cac822bc76b2f6f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fknackhq&secure%5Burl_type%5D=linkedin_company_website) 89 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Construction, Information Technology and Services - **Company Size:** 57% Small, 31% Medium #### What Do G2 Reviewers Say About Knack? _AI-generated summary from verified user reviews_ ##### Pros - Users value Knack's **ease of use** , finding it user-friendly for basic tasks and powerful in functionality. - Users find Knack to be **very intuitive** , allowing for quick app building and easy configuration even for beginners. - Users value the **quick response of customer support** in assisting them effectively with their Knack experience. - Users find Knack's platform **easy to learn** , aided by intuitive design and helpful onboarding support. - Users value Knack's **simplicity** , finding it easy to configure and perfect for managing complex tasks efficiently. ##### Cons - Users find the **missing features** in Knack, like search options and testing tools, significantly limit app development efficiency. - Users find **limited customization** in Knack, facing challenges with page organization and filtering in large apps. - Users face significant **feature limitations** , like absence of duplicate removal and poor page management in Knack applications. - Users find Knack has **limited features** such as inadequate tools and restricted filtering options in Builder. - Users encounter **feature issues** with Knack, such as limited developer tools and inadequate filtering for page management. #### What Are Recent G2 Reviews of Knack? **["Knack Streamlines Workflows with Reliable Performance and Solid ROI"](https://www.g2.com/survey_responses/knack-review-13076676)** **Rating:** 4.5/5.0 stars _— Vineet S._ [Read full review](https://www.g2.com/survey_responses/knack-review-13076676) **["Ten Year Knack user"](https://www.g2.com/survey_responses/knack-review-9968994)** **Rating:** 4.5/5.0 stars _— Verified User in Non-Profit Organization Management_ [Read full review](https://www.g2.com/survey_responses/knack-review-9968994) #### What Are G2 Users Discussing About Knack? - [Is knack Hipaa compliant?](https://www.g2.com/discussions/is-knack-hipaa-compliant) - [What is knack help?](https://www.g2.com/discussions/what-is-knack-help) - [What is knack database?](https://www.g2.com/discussions/what-is-knack-database) - [What is knack software?](https://www.g2.com/discussions/what-is-knack-software) - [‹ Prev‹ Prev](/categories/online-form-builder/mid-market?order=g2_score#product-list) - [1](/categories/online-form-builder/mid-market?order=g2_score#product-list) - 2 - [3](/categories/online-form-builder/mid-market?order=g2_score&page=3#product-list) - [4](/categories/online-form-builder/mid-market?order=g2_score&page=4#product-list) - [Next ›Next ›](/categories/online-form-builder/mid-market?order=g2_score&page=3#product-list) Spotlight Categories [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) [Background Check Software](https://www.g2.com/categories/background-check) [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor) [Security Awareness Training Software](https://www.g2.com/categories/security-awareness-training) Similar Categories - [Brand Asset Management](/categories/brand-asset-management) - [Client Portal](/categories/client-portal) - [Cloud Content Collaboration](/categories/cloud-content-collaboration) - [CMS Tools](/categories/cms-tools) - [Commenting Systems](/categories/commenting-systems) - [Component Content Management Systems](/categories/component-content-management-systems) - [Content Moderation Tools](/categories/content-moderation-tools) - [Design Systems](/categories/design-systems) - [Desktop Search](/categories/desktop-search) - [Digital Asset Management](/categories/digital-asset-management) - [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms) - [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp) - [Digital Rights Management (DRM)](/categories/digital-rights-management-drm) - [Document Management](/categories/document-management) - [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm) [Browse Online Form Builder Themes](/categories/online-form-builder/themes) ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash") NP Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash) Updated Products classified in the overall Online Form Builder category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Online Form Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Online Form Builder category. In addition to qualifying for inclusion in the Online Form Builder Software category, to qualify for inclusion in the Medium-Sized Business Online Form Builder Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. Show More * * * ## How Do You Choose the Right Online Form Builder Software? ### What You Should Know About Online Form Builder Software ### Online form builder software buying insights at a glance  [Online form builder software](https://www.g2.com/categories/online-form-builder) helps teams capture requests and collect structured information by turning questions into shareable, mobile-friendly forms that feed directly into the systems where work happens. These platforms typically support templates, drag-and-drop form creation, conditional logic, and routing so submissions can trigger workflows across [CRMs](https://www.g2.com/categories/crm), [service desks,](https://www.g2.com/categories/service-desk) [onboarding processes](https://www.g2.com/categories/onboarding-software), approvals, and analytics. In practice, online form builder software bridges intake and execution—helping organizations move from “what do we need to collect?” to “where should this go next?” with less manual follow-up. As more customer and internal workflows shift to self-serve experiences, expectations have risen around both polish and speed: forms need to look clean on any device and deliver data that’s immediately usable. That’s why the best online form builder software and modern online form builder platforms aren’t limited to simple surveys; they function as lightweight workflow engines that reduce back-and-forth and keep teams moving. Based on G2 review data, buyers consistently reward form builder software that’s easy to learn and quick to deploy: the average star rating is 4.62/5, and the average “likely to recommend” score is 9.23/10. Ease scores are especially strong (average 6.46/7 for ease of use; 6.42/7 for ease of setup), reinforcing that the category delivers the most value when it removes friction for both form creators and respondents. While most reviewers didn’t switch tools, 21% did, signaling teams outgrowing basic online form builder tools and moving toward deeper logic, controls, and integrations that better align with how they operate. **Common use cases (and how businesses benefit)** - **Lead capture and qualification:** Route form submissions into sales pipelines automatically for faster follow-up. - **Customer intake, onboarding, and documentation:** Standardize required details upfront to reduce rework and delays. - **Internal request workflows (IT, HR, facilities, procurement):** Centralize requests with approvals and SLAs to keep work moving. - **Event registration, payments, and waivers:** Collect attendee data cleanly while minimizing manual errors and reconciliation time. - **Feedback loops and surveys:** Capture structured responses that can be tied back to teams, accounts, and outcomes. Most online form builder software vendors offer a free plan or free trial, then tier pricing based on submissions, features (logic, branding, permissions), and integrations. On G2 listings, entry-level pricing for prominent tools often starts at roughly $15-$30/user/month, with higher tiers unlocking advanced logic, admin controls, and reporting. ### Top 5 FAQs from software buyers: - What platform supports payment collection through forms? - What tool provides real-time analytics for form submissions? - Which platform supports multi-language form creation? - Which vendor offers advanced conditional logic for form fields? - Which vendor provides the most customizable form templates? G2’s top-rated **Online Form Builder** software, based on verified reviews, includes [Jotform](https://www.g2.com/products/jotform/reviews) **,** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) **,** [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) **, and** [Microsoft Forms.](https://www.g2.com/products/microsoft-forms/reviews) ### What are the top-reviewed Online Form Builder on G2? [Jotform](https://www.g2.com/products/jotform/reviews) - Number of Reviews: 3445 - Satisfaction: 99  - Market Score: 88 - G2 Score: 94 [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - Number of Reviews: 2830 - Satisfaction: 89 - Market Score: 84 - G2 Score: 87 [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) - Number of Reviews: 5326 - Satisfaction: 75 - Market Score: 94 - G2 Score: 84 [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) - Number of Reviews: 335 - Satisfaction: 67 - Market Score: 99 - G2 Score: 83 [Click Up](https://www.g2.com/products/clickup/reviews) - Number of Reviews: 1093 - Satisfaction: 75 - Market Score: 89 - G2 Score: 82 **Satisfaction score** reflects how positively users rate and feel about a product based on review-driven signals (beyond just a star average). ([Source 2](https://www.g2.com/reports))  **Market Presence score** reflects a product’s reach and strength in the market using signals like market share, seller size, and broader visibility/impact indicators. ([Source 2](https://www.g2.com/reports)) **G2 Score** is calculated as a proprietary composite that (in simplified terms) averages Satisfaction and Market Presence to rank products within a category. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### What I Often See in Online Form Builder Tools #### Feedback Pros: What Users Consistently Appreciate - **Drag-and-drop templates accelerate building branded multi-step forms** _"What I like best about Jotform is how intuitive and flexible it is. The platform makes it incredibly easy to build forms, collect responses, and streamline workflows without needing any technical background. The drag-and-drop builder is clean and user-friendly, and I love how quickly I can customize designs, add conditional logic, and automate follow-up emails. Jotform also integrates seamlessly with the tools I use every day, which saves me time and keeps everything organized in one place. Whether I need to create a simple sign-off form or a more complex registration workflow, Jotform makes the entire process smooth and efficient.”_ _-_ [_Allison C._](https://www.g2.com/products/jotform/reviews/jotform-review-12077608)_, Jotform Review_ - **Native integrations push submissions into spreadsheets, CRMs, and workflows** _"What is most helpful about ActiveCampaign is how automation-friendly and integration-ready the platform is. It is built in a way that doesn't fight me; it actually supports my mindset. The automation builder is honestly one of the cleanest I have used. The webhooks are reliable, the API documentation is solid, and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details.”_ _-_ [_Sathya G._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12373182)_,_ _ActiveCampaign Review_ - **Conditional logic and routing reduce manual follow-up and errors** _“What I don’t like about SurveyMonkey is that many advanced features—such as deeper analytics, logic controls, and export options—are locked behind higher-priced plans. Because of this, the free and lower-tier versions can feel quite limiting if you need more detailed insights. Also, while the interface is easy to use, the design and branding customization options are fairly limited, which can be a downside for teams that want surveys to look more tailored or visually distinctive.”_ _-_ [_Tiwari S_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-12293707)_._ **_,_** _Survey Monkey Review_ #### Cons: Where Many Platforms Fall Short - **Advanced logic, reporting, and design controls gated by tiers** _“Many essential features are only available on higher-tier plans, which can become pretty spendy fast. It would also be helpful if the customization options were more flexible without requiring coding knowledge. You can apply some branding to your surveys, but achieving complete design control is difficult unless you upgrade or work directly with CSS. Finally, mastering some of the advanced logic features takes a fair amount of trial and error.”_ _-_ [_Julie K_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-11764117)_._ **_,_** _Survey Monkey Review_ - **Complex forms become clunky; learning curve for new admins** _“While excellent for basic to intermediate surveys, it lacks the deep analytical and branding features of a dedicated platform like Qualtrics. The customisation options for fonts and themes are limited, which can be a minor drawback for customer-facing surveys that require a fully branded experience. It's a tool for gathering data efficiently, not for complex customer experience (CX) program management.”_ _-_ [_Krisztián T.,_](https://www.g2.com/products/microsoft-forms/reviews/microsoft-forms-review-11996308)_Microsoft Forms Review_ - **Integration setup can be inconsistent, especially for real-time syncing** _“The API is great and solid, but the rate limits at times feel tight for high-volume operations when syncing large datasets. This requires batching strategies sometimes.”_ _-_ [_Ramesh K._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12313091)_, ActiveCampaign Review_ ### My Expert Takeaway on Online Form Builder in 2026 Based on G2 reviews, Online form builder tools score strongly on the signals that typically drive adoption: a 4.62/5 average star rating, 9.23/10 likelihood to recommend, 6.46/7 ease of use, and 6.42/7 ease of setup. That profile suggests the category works well for fast rollouts and quick launches, especially when the workflow is straightforward: collect a submission, route it, and notify the right person. The differences show up after teams move past the first few forms. For basic intake, templates and drag-and-drop builders are usually enough. As usage expands across departments, requirements become more operational. Teams start needing multi-step flows, conditional logic, dependable data syncing, shared assets, and consistent branding. At that point, the question shifts from “How fast can we build?” to “How well can we run this at scale?” In reviews, friction tends to concentrate in two areas: advanced features are often tied to higher tiers, and administration effort increases as more teams share the same environment. Teams that get the best long-term outcomes treat form builders as workflow infrastructure. They define where submissions land and who owns downstream systems, standardize repeatable patterns like intake, approvals, and handoffs, and enforce guardrails through permissions, templates, and brand controls. They also validate early with the people building the most complex forms, since platforms that feel simple for basic use cases can strain under heavier logic, reporting needs, and sync expectations. If you’re choosing an Online form builder for a scaling organization, validate four things up front: conditional logic depth, admin controls and permissions, integration reliability, and pricing that stays predictable as volume and governance needs increase. Teams that confirm these early tend to land on a platform that supports both rapid launches and standardized intake across the business. ### Online Form Builder FAQs #### **What is the best software to create forms? ** [Jotform](https://www.g2.com/products/jotform/reviews) is known for its large template library, drag-and-drop builder, and support for payments and integrations, making it useful for registrations, intake workflows, and business forms. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is often chosen for surveys and feedback programs where analytics and reporting are important. Microsoft Forms is a strong option for teams already using Microsoft 365 that need quick internal surveys or simple forms. #### **What is the easiest way to make a fillable form? ** The easiest way to create a fillable form is to use a drag-and-drop online form builder that lets you add fields and publish forms without coding. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) is often considered one of the simplest tools because of its streamlined interface and quick setup for surveys or quizzes. [Jotform](https://www.g2.com/products/jotform/reviews) also makes it easy to build forms with a drag-and-drop editor and prebuilt templates, which helps teams launch forms quickly. #### **What is the best free online form builder?** [Jotform](https://www.g2.com/products/jotform/reviews) provides a free plan with templates, integrations, and the ability to create forms for registrations or data collection. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is commonly used for free surveys and feedback collection with built-in reporting. Microsoft Forms is another free option included with Microsoft 365 and widely used for internal [surveys](https://www.g2.com/categories/survey) and quizzes. #### **What is the best form builder for integrating with CRM systems?** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) includes built-in forms that connect directly to its [CRM](https://www.g2.com/categories/crm) and marketing automation platform, allowing teams to capture leads and trigger campaigns automatically. [Jotform](https://www.g2.com/products/jotform/reviews) integrates with many CRM systems, making it useful for collecting leads that sync into sales pipelines. #### **What is the most affordable online form builder for small businesses?** [Jotform](https://www.g2.com/products/jotform/reviews) is commonly used by small businesses because it offers a free plan and flexible paid options while still supporting features like payments and integrations. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) can also be cost-effective for organizations already using Microsoft 365 since it’s included in the subscription. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) provides entry-level plans that work well for teams focused on surveys and feedback collection. #### Sources - [G2 Research Hub](https://research.g2.com/insights/demo-automation) - [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies) - [G2 Market Presence Score Overview](https://www.g2.com/reports) Researched and written by[Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)[ ](https://research.g2.com/insights/author/gauri-pawsey) Date published: March 16, 2026