# Best Online Form Builder Software for Small Business - Page 4 *By [Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)* Products classified in the overall Online Form Builder category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Online Form Builder to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Online Form Builder category. In addition to qualifying for inclusion in the Online Form Builder Software category, to qualify for inclusion in the Small Business Online Form Builder Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Category Overview **Total Products under this Category:** 400 ## Trust & Credibility Stats **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 102,700+ Authentic Reviews - 400+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### SurveyJS SurveyJS is a suite of pre-built, fully customizable JavaScript UI components for creating, rendering, and exporting online forms and surveys, as well as analyzing collected responses. With SurveyJS, you can build an in-house form management solution that easily integrates into your application - without the heavy development time and costs of starting from scratch. The SurveyJS product family includes: Survey Creator – A powerful, white-label drag-and-drop form builder that generates a JSON schema describing your form’s structure, layout, styling, and behavior. Form Library – A rendering component that parses your form JSON and dynamically generates HTML to display your form and collect responses. PDF Generator – A client-side component for exporting empty or prepopulated forms as editable or read-only PDF files. Dashboard – A visual analytics library that turns collected survey data into interactive, customizable charts and tables. Data control and backend freedom: SurveyJS takes a front-end-only approach to form management. It’s server- and database-agnostic, so you can connect it to any backend or data storage that can send/receive JSON. You decide where and how to store data, how to manage users, and what security and compliance measures to apply. This ensures you maintain full ownership and control over your information, without any involvement or limitations from SurveyJS. Visit SurveyJS website for backend integration examples for PHP, Node.js, ASP.NET Core, and Python. Quick integration: SurveyJS form builder for Angular: Install the survey-creator-angular package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-angular SurveyJS form builder for React: Install the survey-creator-react package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-react SurveyJS form builder for Vue3: Install the survey-creator-vue package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-vue SurveyJS form builder for vanilla JS: Install the survey-creator-js package via npm and follow our Get Started guide: https://surveyjs.io/survey-creator/documentation/get-started-html-css-javascript With SurveyJS, product owners can deliver a feature-rich survey experience under their own brand, and developers can integrate it seamlessly into any JavaScript application, keeping the flexibility and data control of a fully custom in-house build without the overhead. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1253&secure%5Bdisplayable_resource_id%5D=1253&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1253&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1185557&secure%5Bresource_id%5D=1253&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fonline-form-builder%2Fmid-market&secure%5Btoken%5D=51a9b430681e813163d2624f8c537ace7d8fe51665fd351e9b56759293c54083&secure%5Burl%5D=https%3A%2F%2Fsurveyjs.io%2F&secure%5Burl_type%5D=custom_url&secure%5Bvisitor_segment%5D=180) --- ## Top-Rated Products (Ranked by G2 Score) ### 1. [Form.io](https://www.g2.com/products/form-io/reviews) Form.io is an enterprise class form-building and data management API creation platform for developers who are building form-centric, data collection, mobilized business process applications. The Form.io platform also provides non-developer form-builders, offline mode, fillable PDF forms, complex conditional logic, validations, and workflow, and can deploy API servers directly into customer on-premise or private cloud environments, providing 100% control of their form submission data. **Average Rating:** 4.3/5.0 **Total Reviews:** 37 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Design:** 6.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 10.0/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Form.io](https://www.g2.com/sellers/form-io) - **Year Founded:** 2015 - **HQ Location:** Dallas, TX - **Twitter:** @form_io (487 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9459056/ (27 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software - **Company Size:** 38% Small-Business, 33% Enterprise ### 2. [MightyForms](https://www.g2.com/products/mightyforms/reviews) Create online forms. Automate workflows. Track Analytics. MightyForms is an All-in-One Intake Platform that transforms the way you build and manage forms. Automatically recapture lost leads with the Form Abandonment Recovery tool, where you can send a custom message to visitors that abandon your form and invite them to complete their submission. Track your form performance with the native Form Analytics report, or integrate with Google Analytics. Send form data straight to your CRMs with integrations, Zapier, or even Webhooks and pre-filling forms. MightyForms drag & drop Form Builder offers free form templates and full customization options. Receive payments through Stripe and, no matter which plan you choose, get all builder features available. Start building smarter forms today. **Average Rating:** 4.3/5.0 **Total Reviews:** 57 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **CMS Support:** 3.3/10 (Category avg: 8.4/10) - **Design:** 10.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 10.0/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [MightyForms](https://www.g2.com/sellers/mightyforms) - **Year Founded:** 2018 - **HQ Location:** Cleveland, Ohio - **Twitter:** @MightyForms (192 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mightyforms/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 92% Small-Business, 8% Mid-Market ### 3. [Ortto](https://www.g2.com/products/ortto/reviews) Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 608 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **CMS Support:** 7.7/10 (Category avg: 8.4/10) - **Design:** 8.8/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.3/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Ortto](https://www.g2.com/sellers/ortto) - **Company Website:** https://ortto.com/ - **Year Founded:** 2015 - **HQ Location:** Sydney, Australia - **Twitter:** @ortto (182 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ortto (39 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 27% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (32 reviews) - Customer Support (26 reviews) - Intuitive (24 reviews) - Features (22 reviews) - Integrations (20 reviews) **Cons:** - Expensive (13 reviews) - Learning Curve (12 reviews) - Limited Features (12 reviews) - Limited Customization (10 reviews) - Steep Learning Curve (10 reviews) ### 4. [Jebbit](https://www.g2.com/products/jebbit/reviews) Experience the most creative and compliant way to collect data directly from consumers. Create fun, engaging, interactive experiences that drive more sales, fuel engagement, and capture the valuable first-party data. **Average Rating:** 4.5/5.0 **Total Reviews:** 104 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **CMS Support:** 8.0/10 (Category avg: 8.4/10) - **Design:** 8.0/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.5/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [BlueConic](https://www.g2.com/sellers/blueconic) - **Company Website:** https://www.blueconic.com - **Year Founded:** 2010 - **HQ Location:** Boston, Massachusetts - **Twitter:** @blueconic (2,276 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5057388/ (157 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Consumer Goods, Retail - **Company Size:** 38% Mid-Market, 34% Small-Business #### Pros & Cons **Pros:** - Ease of Use (12 reviews) - Helpful (10 reviews) - Customer Support (8 reviews) - Easy Setup (8 reviews) - Intuitive (7 reviews) **Cons:** - Learning Curve (11 reviews) - Not Intuitive (6 reviews) - Not User-Friendly (6 reviews) - Steep Learning Curve (6 reviews) - Difficult Setup (4 reviews) ### 5. [FormNX](https://www.g2.com/products/formnx/reviews) FormNX is a no-code form builder designed to empower users to create a wide range of forms—such as registration, feedback, surveys, job applications, and more—without any coding knowledge. Its intuitive drag-and-drop interface allows for the rapid development of both simple and complex forms, streamlining the data collection process for businesses, organizations, and individuals. Key Features and Functionality: - Extensive Template Library: Access thousands of professionally crafted templates that can be customized to fit specific needs. - Intuitive Drag-and-Drop Interface: Easily build forms with a user-friendly interface that requires no technical expertise. - Comprehensive Form Fields: Utilize a variety of fields, from basic text inputs to advanced widgets like e-signatures and file uploads. - Conditional Logic: Create dynamic forms that adapt based on user responses, enhancing the user experience. - Spam Protection: Implement advanced reCAPTCHA to prevent spam and ensure data accuracy. - Reporting and Analytics: Gain insights through detailed reports and visual charts to analyze form submissions effectively. - Integrations: Connect seamlessly with third-party tools and services via webhooks and integrations. - Customization Options: Tailor forms to match brand identity with customizable design elements, including logos and typography. Primary Value and User Solutions: FormNX addresses the challenge of creating professional, functional forms without the need for coding skills. By offering a no-code solution with a vast array of templates and customization options, it enables users to quickly deploy forms for various purposes, such as lead generation, event registration, and customer feedback. This efficiency allows users to focus on their core activities while ensuring effective data collection and management. **Average Rating:** 4.3/5.0 **Total Reviews:** 33 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.4/10) - **Design:** 8.1/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.0/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [The Web Fosters](https://www.g2.com/sellers/the-web-fosters) - **Year Founded:** 2016 - **HQ Location:** Odisha, IN - **LinkedIn® Page:** https://www.linkedin.com/company/the-web-fosters/ (5 employees on LinkedIn®) **Reviewer Demographics:** - **Who Uses This:** Founder - **Top Industries:** Marketing and Advertising - **Company Size:** 91% Small-Business, 6% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (7 reviews) - Customer Support (4 reviews) - Features (4 reviews) - Ease of Creation (3 reviews) - Integrations (3 reviews) **Cons:** - Limited Customization (2 reviews) - Missing Features (2 reviews) - Not User-Friendly (2 reviews) - Poor Customer Support (2 reviews) - Poor Design (2 reviews) ### 6. [NativeForms](https://www.g2.com/products/nativeforms/reviews) NativeForms is a tool for building form & surveys and polls for all platforms. We save you countless hours of boring development of forms and surveys. We created NativeForms to help you communicate with your clients. Our product offers advanced solutions to all your problems and let you focus on things that are really important in your company. NativeForms integrates with: Google Sheets, Jira, Slack, Stripe, Intercom, ActiveCampaign, Zendesk Sell, Notion, HubSpot, Pipedrive, Monday.com, Salesforce, Trello, Airtable, Discord, Mailchimp, React Native, Wordpress, Wix. Key Features: Form Editor -\> Our easy to use Form Editor will help you to create your dream forms in minutes Email notifications -\> Get notified every time the form is completed. Widget -\> Embed forms on your website as chat widget or simply use an iframe. Embed forms in emails -\> You can embed form directly in email. It highly improves conversation rate. Templates -\> Choose a template, add/edit questions based on your requirements and define your conditions. That’s pretty much it to start with your first form. - Unlimited Forms & Surveys - Unlimited Submissions - Unlimited Websites - Unlimited Embeds - Unlimited Attachments - Logic Jumps - Downloadable HTML forms - Removable "powered by" branding - GDPR Compliant Native Forms comes with 30+ form types and a library of widgets that are useful for market research, sales leads, e-commerce, consultants, and more. Once a form is built, you can either grab a native link to share across social media or mention in your newsletter (or) Email the form directly within your NativeForms dashboard (or) grab the iframe code and embed it anywhere. With the detailed analytics, you can keep track of the completion rate, devices using which the forms are getting filed, browsers, platforms & so on. **Average Rating:** 4.6/5.0 **Total Reviews:** 35 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **CMS Support:** 8.3/10 (Category avg: 8.4/10) - **Design:** 8.5/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.2/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [NativeForms](https://www.g2.com/sellers/nativeforms) - **Year Founded:** 2014 - **HQ Location:** New York City, New York - **Twitter:** @NativeForms (55 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/nativeforms/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 63% Small-Business, 23% Mid-Market #### Pros & Cons **Pros:** - Flexibility (1 reviews) - Integrations (1 reviews) ### 7. [Formstack for Salesforce](https://www.g2.com/products/formstack-for-salesforce/reviews) What if your end user only had to fill out the same information once? If Salesforce is at the center of how your organization operates, you can build more efficient, streamlined processes with Formstack for Salesforce, a modular platform for data collection, automated document generation, digital signature and workflows where you can use prefill alongside your data to power end user experiences Formstack for Salesforce is a set of dynamic, customizable modules that allow Salesforce customers to digitize processes at scale, in and around their Salesforce org. **Average Rating:** 4.1/5.0 **Total Reviews:** 33 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **CMS Support:** 7.2/10 (Category avg: 8.4/10) - **Design:** 7.3/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.1/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Formstack, LLC](https://www.g2.com/sellers/formstack-llc) - **Company Website:** https://www.Formstack.com - **Year Founded:** 2006 - **HQ Location:** Fishers, IN - **Twitter:** @Formstack (6,412 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/294140/ (233 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Non-Profit Organization Management, Information Technology and Services - **Company Size:** 46% Mid-Market, 30% Small-Business #### Pros & Cons **Pros:** - Ease of Use (9 reviews) - Time Saving (9 reviews) - Easy Integration (8 reviews) - Integrations (8 reviews) - Easy Setup (5 reviews) **Cons:** - Form Issues (8 reviews) - Learning Curve (7 reviews) - Interface Usability (4 reviews) - Limited Customization (4 reviews) - Expensive (3 reviews) ### 8. [POWR](https://www.g2.com/products/powr/reviews) POWR is the easy way to grow your business online without a web developer. 🔌 Centralized access to 60+ website apps, all with no code. 😊 Increase quality leads for both marketing and sales. 📈 Improve conversions in record time. 💸 Support your customers thoroughly both organically and through social channels. POWR apps will integrate with a nearly limitless number of platforms and can be embedded seamlessly on any website, from Wix, Weebly, Shopify, WordPress, Squarespace, and much more! **Average Rating:** 4.4/5.0 **Total Reviews:** 127 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **CMS Support:** 1.7/10 (Category avg: 8.4/10) - **Design:** 8.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 8.2/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [POWR](https://www.g2.com/sellers/powr) - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @Powr (42 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3793575/ (86 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 83% Small-Business, 14% Mid-Market #### Pros & Cons **Cons:** - Email Issues (1 reviews) - Expensive (1 reviews) - Not Intuitive (1 reviews) - Slow Loading (1 reviews) - Software Issues (1 reviews) ### 9. [Snackeet](https://www.g2.com/products/snackeet/reviews) Create interactive content experiences to share or embed anywhere on the web and boost your engagement rate with the future of communication: Webstories. Snackeet is a no-code tool for creating web stories, whether they're visual stories, surveys, or quizzes. **Average Rating:** 4.9/5.0 **Total Reviews:** 17 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **CMS Support:** 10.0/10 (Category avg: 8.4/10) - **Design:** 9.4/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.1/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Snackeet](https://www.g2.com/sellers/snackeet) - **Year Founded:** 2020 - **HQ Location:** Paris, √éle-de-France - **Twitter:** @snackeet (50 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/70106958 (5 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 76% Small-Business, 12% Mid-Market #### Pros & Cons **Pros:** - Affordable (1 reviews) - Customer Support (1 reviews) - Integrations (1 reviews) - Versatility (1 reviews) **Cons:** - Missing Features (1 reviews) ### 10. [Feathery](https://www.g2.com/products/feathery/reviews) Feathery automates AI-powered data intake workflows for financial services. Eliminate manual work and reduce error rates around client data intake and processing. **Average Rating:** 4.7/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **CMS Support:** 9.6/10 (Category avg: 8.4/10) - **Design:** 9.3/10 (Category avg: 8.7/10) - **Embedded Forms:** 9.2/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Feathery](https://www.g2.com/sellers/feathery) - **Year Founded:** 2021 - **HQ Location:** San Francisco, California - **Twitter:** @kristiehow (718 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/feathery-forms (37 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 83% Small-Business, 17% Mid-Market #### Pros & Cons **Pros:** - Automations (2 reviews) - Ease of Use (2 reviews) - Integrations (2 reviews) - Customizability (1 reviews) - Ease of Creation (1 reviews) **Cons:** - Learning Curve (1 reviews) ### 11. [QuestionScout](https://www.g2.com/products/questionscout/reviews) QuestionScout allows you to create beautifully designed, high converting online forms, surveys, and questionnaires. With QuestionScout, you get Flexible Pricing, A handcrafted, intuitive building experience, The most advanced theme builder on any form building tool, A large set of fields to ask any question you can think of, Integrations to connect your forms to 3rd party applications, A large set of features, and the promise of getting all new features for free, and much more. **Average Rating:** 4.6/5.0 **Total Reviews:** 28 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **CMS Support:** 0.0/10 (Category avg: 8.4/10) - **Design:** 6.7/10 (Category avg: 8.7/10) - **Embedded Forms:** 6.7/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [QuestionScout](https://www.g2.com/sellers/questionscout) - **Year Founded:** 2019 - **HQ Location:** Weert, Limburg - **Twitter:** @QuestionScout (36 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/questionscout/ (1 employees on LinkedIn®) **Reviewer Demographics:** - **Top Industries:** Marketing and Advertising - **Company Size:** 93% Small-Business, 7% Mid-Market #### Pros & Cons **Pros:** - Ease of Creation (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Integrations (1 reviews) - Intuitive (1 reviews) **Cons:** - Learning Curve (1 reviews) - Poor Customer Support (1 reviews) ### 12. [Wispform](https://www.g2.com/products/wispform/reviews) Wispform is the simplest form builder for creating beautiful forms, surveys and quizzes. It also offers advanced capabilities like custom branding, logic jump, payment integration and much more. Users can expect to come in and have a beautiful, conversational form within a few minutes. **Average Rating:** 4.6/5.0 **Total Reviews:** 15 **User Satisfaction Scores:** - **Embedded Forms:** 10.0/10 (Category avg: 8.9/10) **Seller Details:** - **Seller:** [Wispform](https://www.g2.com/sellers/wispform) - **Year Founded:** 1990 - **HQ Location:** Aurora, IL - **Twitter:** @wispform (48 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 87% Small-Business, 13% Mid-Market #### Pros & Cons **Pros:** - Affordable (1 reviews) **Cons:** - Not User-Friendly (1 reviews) - Poor Design (1 reviews) ### 13. [Collect.chat](https://www.g2.com/products/collect-chat/reviews) Collect.chat is an interactive chatbot that collects data from your website visitors by asking scripted questions – 24/7, fully on autopilot. Whenever a user response is recorded, you get an email notification. Anyone can build the chatbot with zero coding knowledge and install it in seconds. You can collect leads, feedbacks and book meetings with your customers. Integrate the chatbot with any tool you use in your workflow. **Average Rating:** 4.6/5.0 **Total Reviews:** 12 **User Satisfaction Scores:** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Seller Details:** - **Seller:** [Micro.company](https://www.g2.com/sellers/micro-company) - **Year Founded:** 2021 - **HQ Location:** Newark, DE - **Twitter:** @microdotcompany (325 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microdotcompany/ (12 employees on LinkedIn®) **Reviewer Demographics:** - **Company Size:** 71% Small-Business, 29% Mid-Market #### Pros & Cons **Pros:** - Ease of Use (1 reviews) - Efficiency (1 reviews) - Helpful (1 reviews) **Cons:** - Dashboard Issues (1 reviews) - Limited Features (1 reviews) - Missing Features (1 reviews) ## Parent Category [Content Management Systems](https://www.g2.com/categories/content-management) ## Related Categories - [Survey Software](https://www.g2.com/categories/survey) - [CRM Software](https://www.g2.com/categories/crm) - [Lead Capture Software](https://www.g2.com/categories/lead-capture) --- ## Buyer Guide ### What You Should Know About Online Form Builder Software ### Online form builder software buying insights at a glance  [Online form builder software](https://www.g2.com/categories/online-form-builder) helps teams capture requests and collect structured information by turning questions into shareable, mobile-friendly forms that feed directly into the systems where work happens. These platforms typically support templates, drag-and-drop form creation, conditional logic, and routing so submissions can trigger workflows across [CRMs](https://www.g2.com/categories/crm), [service desks,](https://www.g2.com/categories/service-desk) [onboarding processes](https://www.g2.com/categories/onboarding-software), approvals, and analytics. In practice, online form builder software bridges intake and execution—helping organizations move from “what do we need to collect?” to “where should this go next?” with less manual follow-up. As more customer and internal workflows shift to self-serve experiences, expectations have risen around both polish and speed: forms need to look clean on any device and deliver data that’s immediately usable. That’s why the best online form builder software and modern online form builder platforms aren’t limited to simple surveys; they function as lightweight workflow engines that reduce back-and-forth and keep teams moving. Based on G2 review data, buyers consistently reward form builder software that’s easy to learn and quick to deploy: the average star rating is 4.62/5, and the average “likely to recommend” score is 9.23/10. Ease scores are especially strong (average 6.46/7 for ease of use; 6.42/7 for ease of setup), reinforcing that the category delivers the most value when it removes friction for both form creators and respondents. While most reviewers didn’t switch tools, 21% did, signaling teams outgrowing basic online form builder tools and moving toward deeper logic, controls, and integrations that better align with how they operate. **Common use cases (and how businesses benefit)** - **Lead capture and qualification:** Route form submissions into sales pipelines automatically for faster follow-up. - **Customer intake, onboarding, and documentation:** Standardize required details upfront to reduce rework and delays. - **Internal request workflows (IT, HR, facilities, procurement):** Centralize requests with approvals and SLAs to keep work moving. - **Event registration, payments, and waivers:** Collect attendee data cleanly while minimizing manual errors and reconciliation time. - **Feedback loops and surveys:** Capture structured responses that can be tied back to teams, accounts, and outcomes. Most online form builder software vendors offer a free plan or free trial, then tier pricing based on submissions, features (logic, branding, permissions), and integrations. On G2 listings, entry-level pricing for prominent tools often starts at roughly $15-$30/user/month, with higher tiers unlocking advanced logic, admin controls, and reporting. ### Top 5 FAQs from software buyers: - What platform supports payment collection through forms? - What tool provides real-time analytics for form submissions? - Which platform supports multi-language form creation? - Which vendor offers advanced conditional logic for form fields? - Which vendor provides the most customizable form templates? G2’s top-rated **Online Form Builder** software, based on verified reviews, includes [Jotform](https://www.g2.com/products/jotform/reviews) **,** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) **,** [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) **, and** [Microsoft Forms.](https://www.g2.com/products/microsoft-forms/reviews) ### What are the top-reviewed Online Form Builder on G2? [Jotform](https://www.g2.com/products/jotform/reviews) - Number of Reviews: 3445 - Satisfaction: 99  - Market Score: 88 - G2 Score: 94 [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - Number of Reviews: 2830 - Satisfaction: 89 - Market Score: 84 - G2 Score: 87 [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) - Number of Reviews: 5326 - Satisfaction: 75 - Market Score: 94 - G2 Score: 84 [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) - Number of Reviews: 335 - Satisfaction: 67 - Market Score: 99 - G2 Score: 83 [Click Up](https://www.g2.com/products/clickup/reviews) - Number of Reviews: 1093 - Satisfaction: 75 - Market Score: 89 - G2 Score: 82 **Satisfaction score** reflects how positively users rate and feel about a product based on review-driven signals (beyond just a star average). ([Source 2](https://www.g2.com/reports))  **Market Presence score** reflects a product’s reach and strength in the market using signals like market share, seller size, and broader visibility/impact indicators. ([Source 2](https://www.g2.com/reports)) **G2 Score** is calculated as a proprietary composite that (in simplified terms) averages Satisfaction and Market Presence to rank products within a category. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### What I Often See in Online Form Builder Tools #### Feedback Pros: What Users Consistently Appreciate - **Drag-and-drop templates accelerate building branded multi-step forms** _"What I like best about Jotform is how intuitive and flexible it is. The platform makes it incredibly easy to build forms, collect responses, and streamline workflows without needing any technical background. The drag-and-drop builder is clean and user-friendly, and I love how quickly I can customize designs, add conditional logic, and automate follow-up emails. Jotform also integrates seamlessly with the tools I use every day, which saves me time and keeps everything organized in one place. Whether I need to create a simple sign-off form or a more complex registration workflow, Jotform makes the entire process smooth and efficient.”_ _-_ [_Allison C._](https://www.g2.com/products/jotform/reviews/jotform-review-12077608)_, Jotform Review_ - **Native integrations push submissions into spreadsheets, CRMs, and workflows** _"What is most helpful about ActiveCampaign is how automation-friendly and integration-ready the platform is. It is built in a way that doesn't fight me; it actually supports my mindset. The automation builder is honestly one of the cleanest I have used. The webhooks are reliable, the API documentation is solid, and syncing between systems doesn't feel fragile. The reporting dashboards provide the right level of details.”_ _-_ [_Sathya G._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12373182)_,_ _ActiveCampaign Review_ - **Conditional logic and routing reduce manual follow-up and errors** _“What I don’t like about SurveyMonkey is that many advanced features—such as deeper analytics, logic controls, and export options—are locked behind higher-priced plans. Because of this, the free and lower-tier versions can feel quite limiting if you need more detailed insights. Also, while the interface is easy to use, the design and branding customization options are fairly limited, which can be a downside for teams that want surveys to look more tailored or visually distinctive.”_ _-_ [_Tiwari S_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-12293707)_._ **_,_** _Survey Monkey Review_ #### Cons: Where Many Platforms Fall Short - **Advanced logic, reporting, and design controls gated by tiers** _“Many essential features are only available on higher-tier plans, which can become pretty spendy fast. It would also be helpful if the customization options were more flexible without requiring coding knowledge. You can apply some branding to your surveys, but achieving complete design control is difficult unless you upgrade or work directly with CSS. Finally, mastering some of the advanced logic features takes a fair amount of trial and error.”_ _-_ [_Julie K_](https://www.g2.com/products/surveymonkey/reviews/surveymonkey-review-11764117)_._ **_,_** _Survey Monkey Review_ - **Complex forms become clunky; learning curve for new admins** _“While excellent for basic to intermediate surveys, it lacks the deep analytical and branding features of a dedicated platform like Qualtrics. The customisation options for fonts and themes are limited, which can be a minor drawback for customer-facing surveys that require a fully branded experience. It's a tool for gathering data efficiently, not for complex customer experience (CX) program management.”_ _-_ [_Krisztián T.,_](https://www.g2.com/products/microsoft-forms/reviews/microsoft-forms-review-11996308)_Microsoft Forms Review_ - **Integration setup can be inconsistent, especially for real-time syncing** _“The API is great and solid, but the rate limits at times feel tight for high-volume operations when syncing large datasets. This requires batching strategies sometimes.”_ _-_ [_Ramesh K._](https://www.g2.com/products/activecampaign/reviews/activecampaign-review-12313091)_, ActiveCampaign Review_ ### My Expert Takeaway on Online Form Builder in 2026 Based on G2 reviews, Online form builder tools score strongly on the signals that typically drive adoption: a 4.62/5 average star rating, 9.23/10 likelihood to recommend, 6.46/7 ease of use, and 6.42/7 ease of setup. That profile suggests the category works well for fast rollouts and quick launches, especially when the workflow is straightforward: collect a submission, route it, and notify the right person. The differences show up after teams move past the first few forms. For basic intake, templates and drag-and-drop builders are usually enough. As usage expands across departments, requirements become more operational. Teams start needing multi-step flows, conditional logic, dependable data syncing, shared assets, and consistent branding. At that point, the question shifts from “How fast can we build?” to “How well can we run this at scale?” In reviews, friction tends to concentrate in two areas: advanced features are often tied to higher tiers, and administration effort increases as more teams share the same environment. Teams that get the best long-term outcomes treat form builders as workflow infrastructure. They define where submissions land and who owns downstream systems, standardize repeatable patterns like intake, approvals, and handoffs, and enforce guardrails through permissions, templates, and brand controls. They also validate early with the people building the most complex forms, since platforms that feel simple for basic use cases can strain under heavier logic, reporting needs, and sync expectations. If you’re choosing an Online form builder for a scaling organization, validate four things up front: conditional logic depth, admin controls and permissions, integration reliability, and pricing that stays predictable as volume and governance needs increase. Teams that confirm these early tend to land on a platform that supports both rapid launches and standardized intake across the business. ### Online Form Builder FAQs #### **What is the best software to create forms? ** [Jotform](https://www.g2.com/products/jotform/reviews) is known for its large template library, drag-and-drop builder, and support for payments and integrations, making it useful for registrations, intake workflows, and business forms. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is often chosen for surveys and feedback programs where analytics and reporting are important. Microsoft Forms is a strong option for teams already using Microsoft 365 that need quick internal surveys or simple forms. #### **What is the easiest way to make a fillable form? ** The easiest way to create a fillable form is to use a drag-and-drop online form builder that lets you add fields and publish forms without coding. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) is often considered one of the simplest tools because of its streamlined interface and quick setup for surveys or quizzes. [Jotform](https://www.g2.com/products/jotform/reviews) also makes it easy to build forms with a drag-and-drop editor and prebuilt templates, which helps teams launch forms quickly. #### **What is the best free online form builder?** [Jotform](https://www.g2.com/products/jotform/reviews) provides a free plan with templates, integrations, and the ability to create forms for registrations or data collection. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) is commonly used for free surveys and feedback collection with built-in reporting. Microsoft Forms is another free option included with Microsoft 365 and widely used for internal [surveys](https://www.g2.com/categories/survey) and quizzes. #### **What is the best form builder for integrating with CRM systems?** [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) includes built-in forms that connect directly to its [CRM](https://www.g2.com/categories/crm) and marketing automation platform, allowing teams to capture leads and trigger campaigns automatically. [Jotform](https://www.g2.com/products/jotform/reviews) integrates with many CRM systems, making it useful for collecting leads that sync into sales pipelines. #### **What is the most affordable online form builder for small businesses?** [Jotform](https://www.g2.com/products/jotform/reviews) is commonly used by small businesses because it offers a free plan and flexible paid options while still supporting features like payments and integrations. [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) can also be cost-effective for organizations already using Microsoft 365 since it’s included in the subscription. [Survey Monkey](https://www.g2.com/products/surveymonkey/reviews) provides entry-level plans that work well for teams focused on surveys and feedback collection. #### Sources - [G2 Research Hub](https://research.g2.com/insights/demo-automation) - [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies) - [G2 Market Presence Score Overview](https://www.g2.com/reports) Researched and written by[Gauri Pawsey](https://research.g2.com/insights/author/gauri-pawsey)[ ](https://research.g2.com/insights/author/gauri-pawsey) Date published: March 16, 2026