# Best Multichannel Retail Software for Small Business - Page 3 ## How Many Multichannel Retail Software Products Does G2 Track? **Total Products under this Category:** 196 ### Category Stats (Aug 2026) - **Average Rating:** 4.47/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Base (+52.0%) - Among all products in this category, Base recorded the largest rating increase compared to last month _Last updated: August 07, 2026_ ## How Does G2 Rank Multichannel Retail Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 5,500+ Authentic Reviews - 196+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Multichannel Retail Software ![G2 Grid® for Multichannel Retail Software plotting products by satisfaction and market presence](https://www.g2.com/categories/multichannel-retail/grids.png?focus%5B%5D=8407&focus%5B%5D=1876784&focus%5B%5D=110893&focus%5B%5D=4364&focus%5B%5D=14856&focus%5B%5D=75220&focus%5B%5D=7953&focus%5B%5D=7888) Highlighted products: Webgility, Mirakl Connect, CedCommerce, Unicommerce, Sellbrite, Feedonomics, Cin7 Core, and Linnworks. Underlying data: [Grid® JSON](https://www.g2.com/categories/multichannel-retail/grids.json?focus%5B%5D=webgility&focus%5B%5D=mirakl-connect&focus%5B%5D=cedcommerce&focus%5B%5D=unicommerce&focus%5B%5D=sellbrite&focus%5B%5D=feedonomics&focus%5B%5D=cin7-core&focus%5B%5D=linnworks&segment=small-business) **Sponsored** ### ChannelEngine ChannelEngine connects brands and retailers to 1300+ marketplaces worldwide, offering a single platform to manage your product data, inventory, orders, and pricing across all online channels. With smart automation and seamless integration, we enable you to sell more, grow faster, and stay in control. Our scalable and reliable platform keeps your operations running smoothly, ensuring long-term success as your business grows. Headquartered in Leiden, Netherlands, with global offices in New York, Berlin, Paris and Dubai, we guide leading brands like Unilever, Sanofi, Philips, and Sonos on their marketplace expansion. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=359&secure%5Bchosen_at%5D=2026-08-10T15%3A04%3A26Z&secure%5Bdisplayable_resource_id%5D=359&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=359&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=94863&secure%5Bresource_id%5D=359&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmultichannel-retail%2Fsmall-business%3Fpage%3D3%26segment%3Dsmall-business&secure%5Btoken%5D=a0a5be969accea196fdda7fe9998058f81de573caecc4b93ed711d1dcd567e9b&secure%5Burl%5D=https%3A%2F%2Fwww.channelengine.com%2Flp%2Fproduct-listing-software-na%3Futm_source%3Dg2%26utm_medium%3Dppc%26utm_campaign%3Dmultichannel&secure%5Burl_type%5D=custom_url) ### [Sumtracker](https://www.g2.com/products/sumtracker/reviews) Sumtracker is an Inventory Management software for eCommerce merchants. Sumtracker solves managing inventory for both single store & multi-store owners. Keep inventory in sync between stores on Shopify, Amazon, eBay & Etsy, BigCommerce, WooCommerce and Walmart. Update inventory of multiple listings through a single product. Auto-update bundles inventory. Manage multiple locations. Get detailed Inventory log tracking all movement of products. Easily update stock. Bulk import and export in easy to use formats. Manage Purchase Orders and know when to order stock based on lead time and alert thresholds. **Average Rating:** 4.7/5.0 **Total Reviews:** 38 #### How Do G2 Users Rate Sumtracker? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.8/10) - **Optimized Business Operations:** 9.4/10 (Category avg: 8.8/10) - **Data Synchronization:** 9.6/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 6.8/10 (Category avg: 10/10) #### Who Is the Company Behind Sumtracker? - **Seller:** [Sumtracker](https://www.g2.com/sellers/sumtracker) - **Year Founded:** 2022 - **HQ Location:** Gurugram, IN - **Twitter:** @sumtracker 10 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0ebb23846178c8ddd891ed41ee240e76eae81df6e35a6720a67fc410559c70df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsumtracker-inventory%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 95% Small, 5% Medium #### What Do G2 Reviewers Say About Sumtracker? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **excellent customer support** of Sumtracker, highlighting responsiveness and continuous improvement based on feedback. - Users praise the **ease of use** of Sumtracker, finding it straightforward and convenient for daily implementation. - Users highly value the **accurate and seamless inventory management** provided by Sumtracker for multiple selling marketplaces. - Users appreciate the **easy integrations** of Sumtracker, allowing seamless management of multiple stores and inventory. - Users praise the **easy setup** of Sumtracker, facilitating quick integration and efficient inventory management across multiple stores. ##### Cons - Users feel that Sumtracker is **expensive for smaller businesses** , limiting its accessibility and appeal. - Users face **feature limitations** with Sumtracker, leading to occasional roadblocks in their tasks and difficulties in functionality. - Users experience **integration issues** with Sumtracker, as slow updates disrupt operations and hinder inventory management. - Users experience **slowness in inventory updates** , which hampers operations and creates a domino effect on efficiency. - Users find the **navigation difficulty** aggravating due to removed page arrows, requiring unnecessary scrolling. #### What Are Recent G2 Reviews of Sumtracker? **["Gamechanger for Inventory Control!"](https://www.g2.com/survey_responses/sumtracker-review-10682510)** **Rating:** 5.0/5.0 stars _— Greg C._ [Read full review](https://www.g2.com/survey_responses/sumtracker-review-10682510) **["Best solution in the market"](https://www.g2.com/survey_responses/sumtracker-review-9043266)** **Rating:** 5.0/5.0 stars _— Rachel K._ [Read full review](https://www.g2.com/survey_responses/sumtracker-review-9043266) ### [Multiorders OMS](https://www.g2.com/products/multiorders-oms/reviews) Company Information: Multiorders is a leading multichannel order, shipping, and inventory management software designed for small and medium-sized eCommerce businesses. With years of industry expertise, we focus on streamlining business operations to help companies optimize their workflow and scale. Key Features and Functionality: Multiorders connects all your sales channels in one place, allowing you to easily manage orders, stock levels, and shipping. Key features include: Real-time inventory tracking across platforms like Shopify, Amazon, eBay, and Etsy. Automated order processing with the ability to print shipping labels with just one click. Bulk updating of product prices and quantities across all sales channels. Sales performance tracking for a comprehensive view of your business. Stock alerts and purchase order generation to prevent stockouts. Primary Value and What It Solves: Multiorders simplifies complex workflows by centralizing all your eCommerce operations into one intuitive platform. It helps businesses reduce operational costs, improve inventory accuracy, and scale quickly without adding extra resources. The software eliminates the need for multiple platforms, reducing the risk of overselling and ensuring your customers receive accurate, timely orders. Languages Supported: Multiorders supports English as the primary language for its software interface. Value Proposition: Multiorders sets itself apart from other solutions by providing a truly integrated and automated system for managing sales, inventory, and shipping across multiple channels. With easy integration, bulk operations, and real-time data, it transforms how businesses manage their daily operations, saving time and resources. Our solution is unique because it doesn’t just centralize workflows—it empowers businesses to grow with efficiency and control. **Average Rating:** 4.6/5.0 **Total Reviews:** 50 #### How Do G2 Users Rate Multiorders OMS? - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 8.8/10) - **Optimized Business Operations:** 9.4/10 (Category avg: 8.8/10) - **Data Synchronization:** 9.4/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Multiorders OMS? - **Seller:** [Multiorders](https://www.g2.com/sellers/multiorders) - **Year Founded:** 2019 - **HQ Location:** Vilnius, LT - **Twitter:** @multiorders 747 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d9b973e028fcecb4a615be708403e5fe1c35119b39d53e6d7a5be54bdc9b9dd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28663069%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Owner - **Top Industries:** Chemicals, Apparel & Fashion - **Company Size:** 90% Small, 8% Medium #### What Are Recent G2 Reviews of Multiorders OMS? **["Integrate your sales and distribution channels"](https://www.g2.com/survey_responses/multiorders-oms-review-4415677)** **Rating:** 4.5/5.0 stars _— Luke M._ [Read full review](https://www.g2.com/survey_responses/multiorders-oms-review-4415677) **["All of your e-commerce orders to one location."](https://www.g2.com/survey_responses/multiorders-oms-review-5146164)** **Rating:** 4.5/5.0 stars _— Bobby G._ [Read full review](https://www.g2.com/survey_responses/multiorders-oms-review-5146164) #### What Are G2 Users Discussing About Multiorders OMS? - [What is multichannel order management?](https://www.g2.com/discussions/what-is-multichannel-order-management) - [What is multi channel inventory?](https://www.g2.com/discussions/what-is-multi-channel-inventory) - [How much does Multiorders cost?](https://www.g2.com/discussions/how-much-does-multiorders-cost) ### [Extensiv Order Manager](https://www.g2.com/products/extensiv-order-manager/reviews) Seamlessly integrate all your products, fulfillment centers, and sales channels in one platform. So whether you’re selling DTC, through wholesale, marketplaces, or all of that and more, you can always be exactly where your customer is. Our powerful automation tools proactively generate POs and forecasts, identify the best shipping deals, and find new opportunities for cost cutting and profitability - all by themselves! Beyond eliminating human error, they also save you valuable human time. Boost your margins, bottom line, and organizational efficiency with obsessively detailed data on every individual SKU and operation. Combined with our predictive analytics, you can forecast your growth with total clarity and confidence. With one-click integrations with all of your sales channels and shipping carriers including Shopify, BigCommerce, Magento, Amazon (all international properties and FBA), eBay, Newegg, Sears, Rakuten, USPS, UPS, DHL e-Commerce, UPS Mail Innovations, Fedex, Express1 and more, Skubana is revolutionizing multi-channel fulfillment by easing the process of coordinating your warehouses, dropshipper vendors, and 3PL warehouses. **Average Rating:** 4.4/5.0 **Total Reviews:** 67 #### How Do G2 Users Rate Extensiv Order Manager? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Optimized Business Operations:** 8.8/10 (Category avg: 8.8/10) - **Data Synchronization:** 9.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Extensiv Order Manager? - **Seller:** [Extensiv](https://www.g2.com/sellers/extensiv) - **HQ Location:** El Segundo, CA - **Twitter:** @goextensiv 114 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b2a460c01e08918cef74d6603bb5d2aa83fc84ff7676845e08180ab800e4098&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F81874952%2F&secure%5Burl_type%5D=linkedin_company_website) 165 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** President - **Top Industries:** Retail, Consumer Goods - **Company Size:** 87% Small, 10% Medium #### What Do G2 Reviewers Say About Extensiv Order Manager? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Extensiv Order Manager, simplifying order management with an intuitive interface. - Users highlight the **exceptional customer service** provided by Extensiv Order Manager, enhancing their shipping experience significantly. - Users commend the **exceptional customer support** of Extensiv Order Manager, greatly enhancing their shipping experience. - Users find the **intuitive User Interface** of Extensiv Order Manager enhances their shipping experience significantly. #### What Are Recent G2 Reviews of Extensiv Order Manager? **["Extensiv Order Manager - Solid Lite-ERP Solution"](https://www.g2.com/survey_responses/extensiv-order-manager-review-8944200)** **Rating:** 4.0/5.0 stars _— Peter B._ [Read full review](https://www.g2.com/survey_responses/extensiv-order-manager-review-8944200) **["Phenominal software, exceptional team!"](https://www.g2.com/survey_responses/extensiv-order-manager-review-8692363)** **Rating:** 5.0/5.0 stars _— Paul J._ [Read full review](https://www.g2.com/survey_responses/extensiv-order-manager-review-8692363) #### What Are G2 Users Discussing About Extensiv Order Manager? - [How do you build an inventory management system?](https://www.g2.com/discussions/how-do-you-build-an-inventory-management-system) - [What is the best inventory management software?](https://www.g2.com/discussions/what-is-the-best-inventory-management-software) - [What is Skubana?](https://www.g2.com/discussions/what-is-skubana) - [How much does Brightpearl cost?](https://www.g2.com/discussions/skubana-how-much-does-brightpearl-cost) ### [GoDataFeed](https://www.g2.com/products/godatafeed/reviews) Manage every aspect of your product data and how you deliver it to the digital shelf. Create a single source of truth with a smart catalog that consolidates source data, standardizes formats, and enhances feed attributes. Publish your catalog with industry-leading integrations to Google, Amazon, Facebook, Pinterest, TikTok, and over 200 ecommerce channels. Cascade inventory changes and product updates across channels automatically. No manual data entry. No discrepancies. No overselling. **Average Rating:** 4.7/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate GoDataFeed? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.8/10) - **Optimized Business Operations:** 9.4/10 (Category avg: 8.8/10) - **Data Synchronization:** 9.3/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10) #### Who Is the Company Behind GoDataFeed? - **Seller:** [GoDataFeed](https://www.g2.com/sellers/godatafeed) - **Year Founded:** 2007 - **HQ Location:** Plantation, Florida - **Twitter:** @GoDataFeed 758 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c8bde582d925093e5794e150aa762cc95424580143cae8874543d3ceeba23f60&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgodatafeed-com%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Retail - **Company Size:** 69% Small, 31% Medium #### What Are Recent G2 Reviews of GoDataFeed? **["Great for ecom shopping feeds but can do much more"](https://www.g2.com/survey_responses/godatafeed-review-8498258)** **Rating:** 5.0/5.0 stars _— Travis R._ [Read full review](https://www.g2.com/survey_responses/godatafeed-review-8498258) **["GoDataFeed: Responsive, Knowledgeable Team That Custom-Builds Any Datafeed"](https://www.g2.com/survey_responses/godatafeed-review-12979167)** **Rating:** 5.0/5.0 stars _— Adam ._ [Read full review](https://www.g2.com/survey_responses/godatafeed-review-12979167) #### What Are G2 Users Discussing About GoDataFeed? - [How do you use Godatafeed?](https://www.g2.com/discussions/how-do-you-use-godatafeed) - [What is the meaning of data feed?](https://www.g2.com/discussions/what-is-the-meaning-of-data-feed) - [What is feed management software?](https://www.g2.com/discussions/what-is-feed-management-software) - 1 comment - [What does GoDataFeed do?](https://www.g2.com/discussions/what-does-godatafeed-do) ### [Etail Solutions](https://www.g2.com/products/etail-solutions/reviews) Etail Solutions helps brands, distributors, 3PLs, and retailers optimize ecommerce fulfillment across multiple sales channels, fulfillment locations, and existing software systems and platforms. Etail combines real-time inventory visibility, intelligent order routing, and deep integration capabilities to cut ecommerce fulfillment costs and scale profitably. In 2025, Etail introduced its latest innovation, The Distribution Network. Etail’s latest innovation turns regional distributors into D2C fulfillment hubs by connecting their inventory to brands’ ecommerce channels. Orders are automatically routed to the closest distributor, optimizing for speed, cost, and availability. Distributors unlock new revenue. Brands get fast, nationwide delivery with less overhead, using partners they already know and trust. Founded in 2010, Etail is designed to simplify complex ecommerce fulfillment challenges. The platform supports distributed inventory and order management, multi-vendor sourcing, cartonization, rate shopping, and native shipping – all powered by automation and real-time data. With flexible integrations, it adapts to even the most complex fulfillment setups. Etail is the operating system for modern ecommerce fulfillment – engineered for flexibility, built to handle complexity, and ready to scale with you. WHAT SETS US APART? Lower Costs: Automate routing for the most cost-effective delivery and reduce shipping expenses. Scalable Growth: Easily onboard vendors, manage catalogs, and scale profitably with drop shipping support. Flexible Integration: Connect with any system via EDI, APIs, or custom integrations—no replacement needed. Accurate Data: Sync inventory and pricing across channels and build custom reports effortlessly. READY TO SCALE SMARTER? Follow us for insights or visit our website to learn more. **Average Rating:** 4.4/5.0 **Total Reviews:** 41 #### How Do G2 Users Rate Etail Solutions? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.8/10) - **Optimized Business Operations:** 9.0/10 (Category avg: 8.8/10) - **Data Synchronization:** 8.8/10 (Category avg: 8.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Etail Solutions? - **Seller:** [Etail Solutions](https://www.g2.com/sellers/etail-solutions) - **Company Website:** www.etailsolutions.com - **Year Founded:** 2010 - **HQ Location:** Minneapolis, MN - **Twitter:** @TeamEtail 610 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8dfd9e57c8ab1304ddd0f2b30f253c100c49a92998a668e37b4c9a53fb65e7eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fetail-solutions&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Consumer Goods, Retail - **Company Size:** 46% Small, 44% Medium #### What Do G2 Reviewers Say About Etail Solutions? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **attentive support** from Etail Solutions, enhancing collaboration through regular team calls. - Users value the **effective communication** through regular calls with the team, enhancing collaborative support. - Users value the **responsive customer support** from Etail Solutions, appreciating regular communication and assistance. - Users find the **helpfulness** of Etail Solutions invaluable, benefiting from regular calls with the supportive team. - Users appreciate the **quick response time** of Etail Solutions, receiving valuable support through regular team calls. ##### Cons - Users express frustration with **delay issues** in ticket resolution, hindering progress on important initiatives from Etail. - Users report **delivery delays** affecting ticket resolution, hindering important initiatives and progress with Etail Solutions. - Users find the **time-consuming ticket resolution** process hinders progress on essential initiatives with Etail Solutions. - Users find the **ticket resolution process overly time-consuming** , hindering progress on essential initiatives with Etail Solutions. - Users express frustration over **time consumption** in ticket resolution, hindering progress on essential initiatives. #### What Are Recent G2 Reviews of Etail Solutions? **["Very Hands-On Support and Guidance"](https://www.g2.com/survey_responses/etail-solutions-review-9999724)** **Rating:** 5.0/5.0 stars _— Julie G._ [Read full review](https://www.g2.com/survey_responses/etail-solutions-review-9999724) **["I've been working with Etail Solutions platform for more than 4 years"](https://www.g2.com/survey_responses/etail-solutions-review-9214174)** **Rating:** 5.0/5.0 stars _— Karl G._ [Read full review](https://www.g2.com/survey_responses/etail-solutions-review-9214174) #### What Are G2 Users Discussing About Etail Solutions? - [What is Etail used for?](https://www.g2.com/discussions/what-is-etail-used-for) - 1 comment - [‹ Prev‹ Prev](/categories/multichannel-retail/small-business?order=g2_score&page=2#product-list) - [1](/categories/multichannel-retail/small-business?order=g2_score#product-list) - [2](/categories/multichannel-retail/small-business?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor) [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) [User Research Tools](https://www.g2.com/categories/user-research) [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms) [Contact Center Software](https://www.g2.com/categories/contact-center) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Review Management](/categories/review-management-software) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse Multichannel Retail Themes](/categories/multichannel-retail/themes)