Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing software and proactive notification software to maximize their visibility during marketing campaigns.
To qualify for inclusion in the Mobile Marketing category, a product must:
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CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.
Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue. Leveraging real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities, GMP empowers marketers to deliver personalized journeys across web, mobile web, mobile apps, and ad channels. Built on a unified data layer, GMP is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams. Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste. Insider is a technology company with offices in London, Singapore, Tokyo, Dubai, Moscow, Warsaw, Kuala Lumpur, Jakarta, Istanbul, Kiev, Sydney, Seoul, Ho Chi Minh City, Bangkok, Hong Kong and Taipei. Insider was listed as one of the 100 Hottest Startups by WIRED Magazine and won Red Herring Top 100 Europe in 2017. Cb has recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top three women CEOs outside of the US. Helping world’s leading brands grow beyond the speed of customer expectations, Insider is trusted by over 300 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Orange, Puma, Ticketmaster, Newsweek, Air Arabia, Media Markt, AVIS, Allianz, BBVA, Domino’s, McDonald’s, Avon and CNN.
Deliver brilliant messaging experiences at scale. Braze (formerly Appboy) is built for today’s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more. Braze is a venture-backed company with hundreds of employees. Our offices are located in New York City, San Francisco, London, and Singapore. Most recently, we were recognized by Forrester as the market leader in the Mobile Engagement Automation Wave. We’ve also received the Digiday Signal Award for Best CRM, in addition to being named VentureBeat Omnichannel MMA’s “Best Bet,” a Cloud100 Rising Star in Forbes, and #21 in the Deloitte Technology Fast 500 List. Learn more at Braze.com.
Branch provides solutions that unify user measurement across different devices, platforms, and channels, and deliver a seamless customer experience no matter where the user comes from. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of various user touch points and ensuring that links take the user to the right place on website or native app. Branch is used by the top brands in mobile including Target, Starbucks, Airbnb, Slack, and thousands more.
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering app marketers and developers to maximize the return on their marketing investments. AppsFlyer’s NativeTrack™ Attribution, Marketing Analytics Data, OneLink’s Deep linking capabilities and Protect360 enterprise-grade fraud solutions have made AppsFlyer’s platform the go-to resource for the most successful mobile apps in the world. With Facebook, Google, Twitter, Pinterest, Snap Inc., Tencent and 4,500+ other integrated partners, and clients including HBO, Waze, Alibaba, Skyscanner, Activision and 12,000+ leading brands worldwide, AppsFlyer has 14 global offices to support marketers everywhere. To learn more, visit www.appsflyer.com.
TXT180 is a bulk text messaging software that can be used to send sms marketing messages to customers or other opt-in contact lists. This web-based software is easy to use from any computer, phone, tablet, or our free phone app. Customers use the TXT180 text blast software to keep their contacts updated with the latest information and special offers. TXT180 provides two-way text messaging so businesses can receive valuable feedback and build relationships with their clients. Our free trial offer allows everyone to try it at no cost! Best text message marketing software available for the best prices. There are many benefits of using text messaging to communicate with your customers, clients, or members. Text messages have a 98& open rate and texting your customers allows you to reach them wherever they are, even on the go. Utilize text messaging to send specials, new products, appointment reminders, alerts, and more.
We founded Blueshift to address problems we encountered first-hand as marketing & machine learning leaders. Our team previously founded Groupon Goods (Mertado), and were early team at WalmartLabs (Kosmix). As marketers ourselves, we noticed that it’s becoming increasingly harder communicate with customers on a 1:1 basis in the era of the perpetually connected customer. Using patented technology, Blueshift’s AI enables consumer marketers at leading consumer brands to launch 1:1 engagement on every channel. ● Visual campaigns & Journeys: Build multi-touch campaigns with a simple visual interface; include advanced testing, content recommendations & filters with just a few clicks. ● Behavioral Segmentation at scale: Segments that update dynamically based on a real-time stream of customer interactions ● Predictive Segmentation: Machine learning based scores for user affinities and propensities ● Product & content recommendations: Build multiple recommendation schemes for merchandising products, categories and content ● Full-funnel measurement with attribution: go beyond opens & clicks, and track custom conversion goals with customizable attribution. ● Cross-channel orchestration: Orchestrate cross-channel campaigns between email, mobile app notifications, SMS, website, Facebook retargeting and more. ● Testing & Optimization: Leverage advanced testing capabilities, including a-b tests, as well as measurement against holdout groups. ● Best-in-class deliverability: Scalable deliverability infrastructure and services.
MailUp is a simple and scalable solution to create, automate and customize Email, SMS and Messaging Apps Marketing campaigns. Trusted by 11,000+ customers worldwide, it offers advanced automation features and best-of-breed technology for your marketing strategies. Advanced Marketing Automation features, bespoke consultancy, training resources, and solid expertise. MailUp offers companies and agencies everything they need to shape effective Email, SMS and Messaging Apps Marketing strategies. Try its drag & drop email builder, integrate your marketing stack, create automated multichannel workflows in a matter of seconds and monitor your campaign performances through in-depth reports. Italian by birth, international by vocation. Established in 2003, over the years MailUp has grown to become the market leader in Italy and to operate in over 50 countries, with 5 branches worldwide. Over 11,000 companies across the globe trust MailUp as a strategic partner for their Digital Marketing activities. Mailup offers: - A complete solution for multichannel marketing needs: newsletters, transactional emails, promotions, SMS, social media and Messaging Apps (Facebook Messenger and Telegram) - An experienced team at your service to build a bespoke solution for your needs - The peace of mind of relying on Italy's #1 solution MailUp offers the best infrastructure and international certifications to ensure maximum deliverability to your messages. Its powerful messaging platform is complemented by a range of tools to help your day-to-day marketing campaigns run smoothly. Its teams at the technology hubs in Cremona and Silicon Valley are at the forefront of flexible, scalable, integrated software development.
Emarsys Marketing Platform is a Fully Integrated Marketing Platform, one platform, all the tools you need. Analyze, optimize, personalize. Use the Emarsys Marketing Platform to create a unified profile for each of your customers. Then, automate personalized messages across all channels, optimize for performance, and measure results - all from a single integrated platform. Move beyond segmentation to true one-to-one personalization. Anyone can collect data, but without the right tools to interpret and use it, it’s useless. The Emarsys Marketing Platform goes beyond data collection and segmentation to create unified profiles for every customer. Identify important audience segments and opportunities for repeat business you never knew existed. Then reach out to buyers through truly personalized 1-to-1 interactions with the right message at the right time across the right channel for each individual to drive optimal results. Other marketing platforms and point solutions pressure marketers to become more like data scientists and encourage the addition of more fragmented tools and technologies to their marketing tech stacks. But Emarsys is challenging this way of thinking. Why? Because regardless of your level of technical expertise or the number of point solutions you may have, human-driven personalization doesn’t scale. It never will. But Emarsys Artificial Intelligence Marketing does. It’s time to take a stand. Powered by AI, the Emarsys Marketing Platform leaves the data science to the machine. Our single, integrated platform delivers truly personalized interactions to your customers - at scale - all while allowing you, the marketer, to focus instead on what you really love: strategy, content, and creative.
Iterable is the growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across email, push, SMS, in-app and more with unparalleled data flexibility. An integrated, cross-channel solution—built for marketers, trusted by engineers, designed with intelligence. Lifecycle Marketing Made Simple Engage your customers at each touchpoint of their buying journey—from sign-up to check-out and beyond. Drive user activation, nurture, and reactivation with relevant cross-channel messaging. Warmer Welcomes Activate consumer attention and interest with stand-out content that makes an impactful first impression. Get new customers acquainted with your products and services with personalized welcome, trial and onboarding campaigns. Next-Gen Nurture Captivate customers to build rapport for the long term and strengthen their relationship with your brand. Stay top-of-mind with targeted sales, promotions, announcements and product updates across all the channels that matter most to your audience. Robust Re-Engagement Keep customers coming back for more by reactivating their interest to drive retention and loyalty. Deploy cart abandonment campaigns to complete more checkouts, then trigger post-purchase or renewal sequences when the time is right.
MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.
Leanplum is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users’ needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building the customer loyalty that fuels business growth. Founded in San Francisco, Leanplum has offices across North America, Europe, and Asia, and has received more than $98 million in funding from leading Silicon Valley venture capital firms. Leanplum has also been recognized as Fortune’s Best Companies to Work For and Entrepreneur’s Best Entrepreneurial Companies in America. Learn more at www.leanplum.com.
CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, California with affiliated offices in Austin, Texas and Kiev, Ukraine.
SendPulse maximizes the core metric of e-mail marketing - newsletter open rate - atomatically. We collect tons of data about billions of subscribers in our system and predict the best time and channel for each subscriber when to deliver the next message to him. In a result our customers see 50% open rate increase in average. SendPulse Al is an integrated messaging platform with the "Artificial Intelligence" system and Personalization to make customer service agents superhuman, that enables users to communicate with all devices by Email, SMS, Web push, SMTP etc. Clients using SendPulse Al regularly see 50% to 100%+ increases in engagement metrics including click-through-rates, page views, time on site and conversions.
Creating engaging, tailored customers experiences is difficult with rigid legacy architecture and fragmented data. Cordial enables you to collect, normalize, and activate real-time data from anywhere in your technology stack to create and deliver tailored messages that flex and adapt to changing customer signals. Over 200 brands, including 1-800 Contacts, La Quinta and Revolve, use Cordial to consolidate redundant technology, eliminate data silos, remove internal friction, and create brand experiences that drive bottom-line impact.
As an industry-leading marketing cloud-focused solely on retailers, Listrak delivers results for its clients with the power of 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices. Listrak has more than a decade of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit www.listrak.com
The Vibes Mobile Engagement Platform enables marketers to deliver compelling and profitable mobile engagement conversations—all through a single interface. By being the leader in mobile marketing for over 20 years, Vibes has partnered with more than 150 global brands, including Gap, Amazon, Discover, The Home Depot, Chipotle and Lane Bryant, to run sophisticated mobile marketing campaigns across SMS, MMS, mobile wallet, push and other messaging channels. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).
Urban Airship is trusted by thousands of businesses to drive growth with digital customer engagement. Every day, marketers and developers depend on Urban Airship to deliver billions of personalized, interactive notifications that inspire interest and drive action across all digital channels. Urban Airship is used by many of the world’s most admired companies, including Adidas, Alaska Airlines, The Home Depot, NBCUniversal, Sky Plc and Zillow.
Clutch’s Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base. Clutch empowers marketers to discover and identify their most valuable customers on an array of configurable dimensions from behavior to spend to frequency to evangelism, rewarding them with the currency of their choice and fostering true loyalty. Clutch’s loyalty solution offers enterprise-level features for structured, rules-based or points programs as well as unstructured loyalty initiatives. Clutch goes beyond the one size fits all model for loyalty programs, taking a personalized approach that leverages data management, segmentation, scoring and multi channel delivery. Full platform capabilities include: - Data management, segmentation & analytics - Campaign strategy & design - Multi channel delivery (sms, mms, digital wallet, email, direct mail) - Gamified content (scratch-to-win, sweepstakes, referral programs) - Stored value (physical & egift cards, promotions, merchandise credit - Currency management, cross location & franchise settlement
Marketo, an Adobe company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Consistently recognized as the industry’s innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.
We are building the CRM platform of the "mobile generation". The digital customer relationship market has existed since the early days of the Internet and today it is dominated by huge cloud marketing groups. These platforms, which often come from email marketing, struggle to offer the right tools to communicate effectively in mobile through push notifications and in-app messaging. That's why we've been building Batch.com, with patience and precision, since 2014.
Voice and Text messaging to connect with your supporters. Automatically gather people's name and email via SMS. Get thousands of volunteers all over the country talk to your supporters using phone banking. Remind your supporters about election dates and to go out to vote using voice broadcasting. Sophisticated software for the biggest political parties, yet simple enough for a cause! The only solution that smoothly integrates with your CRM. Reach right people at the right time with the right message.
Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer service. Mailigen service provides: - Lifecycle email marketing automation - Intuitive Drag&Drop email editor - HTML emails - Dynamic email content - Real-time reports - Multi-User Accounts - A/B Split tests - Subject Line Advisor - Transactional Email - Email In-box Preview - E-mail & SMS marketing automation - On-line surveys - Integrable sign-up forms - Social media integration - E-commerce integration - API integration - Google Analytics integration - CRM integration
The Swrve platform provides unmatched multichannel engagement that enables brands to identify, predict, and act on individual customer wants and needs across devices. By combining messaging across channels with real-time data streaming, marketers can leverage real-time relevance to make real impacts on their bottom line. Enterprise grade apps in industries such as travel, finance, media and entertainment, gaming, and e-marketplaces will immediately see the return on real-time relevance.
WebEngage is a marketing automation software that helps B2C companies drive more revenue from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them in a contextual and personalized manner through various channels such as, Push In-app SMS Web Push Email On-site Notifications On-site Surveys On-site Feedback Through WebEngage, companies can create complex lifecycle campaigns in seconds using the "Journey Designer". WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$
Campaign Manager is a customer experience orchestration platform that enables Adaptive Marketers™ to automate a consistently relevant Adaptive Customer Experience™ by simultaneously utilizing the latest state of each customer relationship across multiple campaigns and channels. As part of the Chameleon™ platform, Campaign Manager orchestrates a fully contextual experience through Omnichannel marketing automation delivering response driven personalization. This is underpinned by unprecedented access to the data and ‘Insights’ capability, enabling the marketer to access the full extent of each customer relationship in a matter of seconds with real-time campaign and customer analytics.
Attentive is a personalized mobile messaging platform built for innovative e-commerce and retail brands. Using Attentive’s patent-pending solutions, marketers can quickly grow a list of mobile subscribers and create a new top 3 revenue channel. Attentive automatically sends engaging text messages to each subscriber based on real-time data— whether it’s a cart reminder, a notice about an exclusive sale, or product recommendations. 250+ brands rely on Attentive and see strong results like 30%+ click-through rates and 25x+ ROI. To learn more, visit www.attentivemobile.com.
Location delivers relevancy and intent. Bluedot empowers companies (via their mobile app) to take advantage of real-world insights and uncover the right moments to message customers on their preferred channels. Bluedot’s mobile location technology enables brands and enterprises to delight customers - at scale. We deliver 20x location precision over other solutions. No hardware required. Know where you’re customers have been, where they frequent and anticipate how best to engage them. 1:1 insights delivered. Companies gain context from Bluedot’s location data. Pair your digital customer profiles with physical behavior for a true 360-degree view down to the individual level. Learn why top enterprises, such as Salesforce, Oracle, McDonald’s, Cox Automotive, and Transurban partner with Bluedot for their location-based needs.