Mobile Event Apps Software Features
The products in this category offer diverse platforms for drafting, creating, distributing, and managing mobile event applications. Below we’ll describe some of the primary features of a completed app and how they can benefit users on both ends of the technology.
Notifications — Sessions on a mobile event app can involve any number of push notifications and alerts. In the middle of a crowded room at a big event, it can be hard to follow all the overlapping happenings, let alone hear important updates from the host or building operators. Event organizers can use these tools to send timely notifications to specific guests, selected groups, or the audience as a whole. Notifications can involve anything from schedule changes to breaking news or emergency updates. With a thoughtful approach to notifications, attendees can feel at ease and immerse themselves further in the event offerings.
Event schedule — Depending on the event size and purpose, it can entail anywhere from a handful to hundreds of curated meetings (e.g., concerts, speakers). By offering your attendees a digital schedule, they can easily access set times and locations whenever they need it, but they can also create personalized agendas with the particular meetings that matter most to them. If the event organizers have to update the schedule for any reason before or during an event, app users can follow the updates and plan accordingly. Schedule features will often integrate with notification tools, allowing administrators to send push notifications when an event changes time or location or is cancelled or replaced.
Maps — Navigating a major conference or other live event can be tricky, even for the team organizing it. Detailed maps may be the most important content you build into a mobile event app, helping your attendees find their way and make it to their chosen meetings on time. The scope of a major event can make it not only difficult but potentially overwhelming at times to move around, which is amplified by large, packed-in crowds. Having a map of the grounds can reduce any stress and streamline the way your attendees experience the festivities.
Analytics — The app sessions of event attendees can benefit the organizers during and long after a well-attended event. Depending on the product, administrators can track different analytics metrics such as attendance rates at different shows and peak times of the event. With a number of platforms in this category, users can also collect in-the-moment feedback from attendees with live polling and other interactions. Analytics that are gathered from these tools can influence immediate changes to an event, as well as long-term reconsiderations of branding and event strategies. Analytics can also show your team what went well and help affirm various event-related decisions.
With live polls and questionnaires sent to attendees through your finished event app, you may find opportunities for sales such as lead retrieval and opportunistic deals, in addition to a variety of insightful analytics.
Social networking — Social media is a significant presence at today’s events, as attendees and organizers send a steady stream of content to their respective networks and to each other. Integrations with social networks allow users to follow event and vendor accounts, interact with the brands, and share personal footage or other updates to social profiles. Event organizers can leverage these features for live contests and other announcements that can increase customer engagement and open the door for sales opportunities.
In addition to social media integrations, mobile event apps may offer additional tools for networking with other guests checked in through the app. There may also be tools for connecting directly with vendors that you speak with at a booth, so you can easily follow up to buy their product/service or ask more questions. In lieu of these networking features, users may find vendor biographies and contact information, so they can inquire as they see fit outside of the app.
