Mobile App Optimization Software Resources

CleverTap is both an analytics and engagement platform. As an analytics platform, it gives you a wide array of tools such as funnels, retention cohorts, event analysis and trends, flows, pivots, and uninstall tracking, all of which allow you to derive customer insights even in real time. CleverTap lets you segment users based on user intent, psychographics, behavior, or you can simply automate the segmentation process using RFM analysis. Every user interacting with your app or website gets a rich user profile that stores demographic data (gender, age, location) along with all app and website interactions and transaction history. But the best part is CleverTap is also an engagement platform. This means, you can take the customer insights that analytics gives you and act on it without having to move to another tool. You see that your inactive segment is growing? Immediately set up a campaign and send a push notification inviting the segment to engage with your app. More details here: https://clevertap.com/customer-insights/

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CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app notifications, web push notifications, web pop-ups, and remarketing ads on Facebook & Google Ads.

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Yes, that’s the whole idea behind AB Tasty. You are in the driving seat of your website so you can be independent, modify your pages, and set up your tests more rapidly. It is also important to keep in mind that, depending on your hypothesis, a test might require technical knowledges and it will be helpful to have a developer be involved in the buildout of your campaign. In this case, you can reach out to your in-house technical team or utilize AB Tasty’s customizable support packages.

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