# Top Free Mobile App Optimization Software - Page 2 ## How Many Mobile App Optimization Software Products Does G2 Track? **Total Products under this Category:** 48 ### Category Stats (Aug 2026) - **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Contentsquare (+0.07%) - Among all products in this category, Contentsquare recorded the largest rating increase compared to last month _Last updated: August 02, 2026_ ## How Does G2 Rank Mobile App Optimization Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,000+ Authentic Reviews - 48+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile App Optimization Software ![G2 Grid® for Mobile App Optimization Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-optimization/grids.png?focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=23848&focus%5B%5D=16131&focus%5B%5D=68738&focus%5B%5D=28305&focus%5B%5D=13836&focus%5B%5D=30396) Highlighted products: Adjust, AppsFlyer, Glassbox, CleverTap, LogRocket, Contentsquare, Fullstory, and Netcore Customer Engagement Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-optimization/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=clevertap&focus%5B%5D=logrocket&focus%5B%5D=contentsquare&focus%5B%5D=fullstory&focus%5B%5D=netcore-customer-engagement-platform) **Sponsored** ### Customer.io Customer.io is the leading customer engagement platform for product-led organizations. Engage users based on real behavior and build stronger customer relationships across email, SMS, push, in-app, and webhooks. Now with an intuitive AI agent that handles the repetitive work, your team can focus on timing, strategy, and getting more impact from every message. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=275&secure%5Bchosen_at%5D=2026-08-03T06%3A28%3A21Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=18316&secure%5Bresource_id%5D=275&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-app-optimization%2Ffree%3Fcategory_id%3Dmobile-app-optimization%26locale%3Dpt%26page%3D2&secure%5Btoken%5D=7dba5410ae1ea61e6938b13a56ff210bf04e22308e4e15760aabf3ed80cf5b2a&secure%5Burl%5D=https%3A%2F%2Fwww.try.customer.io%2Fpaid%2Fdemo%2F%3Futm_medium%3Dads%26utm_source%3DG2%26utm_campaign%3Dg2_ppc_mobile_marketing%26utm_term%3Ddemand%2520gen&secure%5Burl_type%5D=custom_url) ### [Apptimize](https://www.g2.com/products/apptimize/reviews) Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. Because Apptimize comes from mobile, we are particularly positioned to move fast, overcome great engineering challenges, and think about user experiences with unique users in mind. Our users are extremely innovative and intelligent. We let them innovate quickly, easily, and cheaply by removing barriers and risk so they can make better apps for their users. We think experimentation is the key to discovering the truth. At Apptimize, we constantly question our beliefs and love getting feedback. **Average Rating:** 4.1/5.0 **Total Reviews:** 17 #### How Do G2 Users Rate Apptimize? - **Conversion Goal:** 8.0/10 (Category avg: 8.6/10) - **Reports and Dashboards:** 7.9/10 (Category avg: 8.5/10) - **Confidence Level:** 8.7/10 (Category avg: 8.5/10) - **Ease of Admin:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Apptimize? - **Seller:** [Apptimize](https://www.g2.com/sellers/apptimize) - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @apptimizeAB 1,007 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f20319f3c84285fd97ca9b6513ee458af24c602f9f24de89346a8faabf30e2d9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3024837%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 41% Small, 41% Medium #### What Are Recent G2 Reviews of Apptimize? **["A great mobile testing tool supported by a knowledgeable product team"](https://www.g2.com/survey_responses/apptimize-review-571076)** **Rating:** 4.5/5.0 stars _— ian T._ [Read full review](https://www.g2.com/survey_responses/apptimize-review-571076) **["I loved your A / B test design"](https://www.g2.com/survey_responses/apptimize-review-900677)** **Rating:** 5.0/5.0 stars _— Charles M._ [Read full review](https://www.g2.com/survey_responses/apptimize-review-900677) ### [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. **Average Rating:** 4.1/5.0 **Total Reviews:** 164 #### How Do G2 Users Rate Kissmetrics? - **Conversion Goal:** 8.9/10 (Category avg: 8.6/10) - **Reports and Dashboards:** 8.3/10 (Category avg: 8.5/10) - **Confidence Level:** 8.9/10 (Category avg: 8.5/10) - **Ease of Admin:** 7.8/10 (Category avg: 8.8/10) #### Who Is the Company Behind Kissmetrics? - **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @Kissmetrics 203,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8aa9099b0fb407bb81dbf8a73dd0649983d4e41fed721eec0a902f7c361debdd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1541358%2F&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Internet - **Company Size:** 54% Small, 34% Medium #### What Are Recent G2 Reviews of Kissmetrics? **["Excellent Human Behavior Analytics Platform with In-depth Insights"](https://www.g2.com/survey_responses/kissmetrics-review-8338051)** **Rating:** 5.0/5.0 stars _— Matt A._ [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-8338051) **["Timely web data analytics for favorable decision making"](https://www.g2.com/survey_responses/kissmetrics-review-7965606)** **Rating:** 4.5/5.0 stars _— Eric M._ [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-7965606) #### What Are G2 Users Discussing About Kissmetrics? - [What is Kissmetrics used for?](https://www.g2.com/discussions/what-is-kissmetrics-used-for) - 1 upvote ### [Countly](https://www.g2.com/products/countly/reviews) Countly is a first-party digital analytics and customer engagement platform that gives organizations complete ownership of their data and product intelligence - across every device, channel, and deployment model. Built for teams that value privacy, autonomy, and long-term trust, Countly lets you capture, analyze, and act on behavioral data in real time, without the compromises of black-box SaaS tools and shared-clouds. With Countly, you control what’s tracked, where it’s stored, and how it’s used - whether on-premises or in your private cloud. **Average Rating:** 4.1/5.0 **Total Reviews:** 20 #### How Do G2 Users Rate Countly? - **Ease of Admin:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Countly? - **Seller:** [Countly](https://www.g2.com/sellers/countly) - **Company Website:** countly.com - **Year Founded:** 2013 - **HQ Location:** London, United Kingdom - **Twitter:** @gocountly 6,748 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6cc3422bca46e91c0b1f869f342cbebe46396c00c03b3e98dd26895eb0f7a39a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcountly%2F&secure%5Burl_type%5D=linkedin_company_website) 41 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 55% Small, 45% Large #### What Do G2 Reviewers Say About Countly? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **ease of use** for open source and self-hosted deployment of Countly highly convenient and efficient. ##### Cons - Users note a **lack of recommendations** for additional features and effective product communication, affecting their experience. - Users note the **missing additional features** and a lack of effective product-wise communication, impacting user satisfaction. - Users notice the **limited features** in Countly, lacking crucial product communication and additional functionalities. - Users note the **missing features** in Countly, particularly a lack of product-wise communication tools. #### What Are Recent G2 Reviews of Countly? **["Bases individual or organisation usage and requirements"](https://www.g2.com/survey_responses/countly-review-11544568)** **Rating:** 4.0/5.0 stars _— santosh kumar k._ [Read full review](https://www.g2.com/survey_responses/countly-review-11544568) **["County review"](https://www.g2.com/survey_responses/countly-review-5163634)** **Rating:** 4.0/5.0 stars _— Mert K._ [Read full review](https://www.g2.com/survey_responses/countly-review-5163634) #### What Are G2 Users Discussing About Countly? - [What does Countly do?](https://www.g2.com/discussions/what-does-countly-do) - [What is Countly server?](https://www.g2.com/discussions/what-is-countly-server) - [Is Countly open source?](https://www.g2.com/discussions/is-countly-open-source) - [What is Countly used for?](https://www.g2.com/discussions/what-is-countly-used-for) ### [Apptrove](https://www.g2.com/products/apptrove/reviews) Apptrove empowers mobile marketers to conquer every stage of the user journey. We're your one-stop mobile measurement partner, providing the data and insights you need to optimize user acquisition and engagement. Unleash the power of deep linking to seamlessly connect users to your app, and leverage customizable fraud prevention to ensure your marketing budget is invested towards real users. Go beyond basic attribution with our SKAN analytics, and gain a granular understanding of your audience with advanced segmentation features. With Apptrove, you'll gain the knowledge to make data-driven decisions, maximize campaign ROI, and fuel long-term app success. **Average Rating:** 4.8/5.0 **Total Reviews:** 5 #### How Do G2 Users Rate Apptrove? - **Conversion Goal:** 10.0/10 (Category avg: 8.6/10) - **Reports and Dashboards:** 10.0/10 (Category avg: 8.5/10) - **Confidence Level:** 10.0/10 (Category avg: 8.5/10) - **Ease of Admin:** 10.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Apptrove? - **Seller:** [CloudStuff Inc](https://www.g2.com/sellers/cloudstuff-inc) - **Year Founded:** 2016 - **HQ Location:** New Delhi, IN - **Twitter:** @TrackierHQ 248 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d9c5380e123395681df826ea21c31b048b0ea0d96a4d484a66312949ec1c6f77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrackier%2F&secure%5Burl_type%5D=linkedin_company_website) 143 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 80% Small, 20% Medium #### What Do G2 Reviewers Say About Apptrove? _AI-generated summary from verified user reviews_ ##### Pros - Users benefit from **efficient email template creation** in Apptrove, enhancing professionalism and flexibility in communication. - Users value the **customization options** in Apptrove, facilitating the creation of professional email templates with ease. - Users find Apptrove's **ease of use** invaluable for creating and modifying email templates professionally. - Users find Apptrove's **email template creation** helpful for crafting professional emails quickly and efficiently. - Users find **Apptrove's email template features** helpful for creating and editing professional emails effortlessly. ##### Cons - Users find it challenging to locate the **old edit history** , impacting their editing experience in Apptrove. - Users experience **naming confusion** when trying to locate old edit histories in Apptrove. - Users find it **difficult to navigate** the old edit history in Apptrove, complicating their workflow. #### What Are Recent G2 Reviews of Apptrove? **["New but one of the best system in their class"](https://www.g2.com/survey_responses/apptrove-review-8853503)** **Rating:** 5.0/5.0 stars _— Sudhanshu C._ [Read full review](https://www.g2.com/survey_responses/apptrove-review-8853503) **["Its best helping me in my work to create email drafts more oftenly."](https://www.g2.com/survey_responses/apptrove-review-10938866)** **Rating:** 5.0/5.0 stars _— vasan v._ [Read full review](https://www.g2.com/survey_responses/apptrove-review-10938866) ### [Apxor](https://www.g2.com/products/apxor/reviews) Apxor is a pioneering no-code digital nudging platform, designed for product and growth teams of consumer apps and websites to help increase retention and revenue. Apxor helps in enhancing user experience and engagement through contextual feature discovery and education. This enables products to onboard and activate users quickly, and create contextual guidance which minimizes funnel drop-offs. Apxor’s technology centers around intelligent user engagement solutions. It provides features like Picture-In-Picture Videos, Tooltips, Coachmarks, Badges, Walkthroughs, Micro surveys and more, which are aimed at enhancing user onboarding, feature discovery, and overall app engagement. Apxor nudges are reaching more than 20 million users every day. Apxor is trusted by Unicorn brands like Dream11, Vedantu, Porter and enterprises like GCash, ICICI bank and more, to improve their in-app experience, and increase retention and revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 14 #### How Do G2 Users Rate Apxor? - **Conversion Goal:** 10.0/10 (Category avg: 8.6/10) - **Reports and Dashboards:** 10.0/10 (Category avg: 8.5/10) - **Confidence Level:** 10.0/10 (Category avg: 8.5/10) - **Ease of Admin:** 8.7/10 (Category avg: 8.8/10) #### Who Is the Company Behind Apxor? - **Seller:** [Apxor Technologies Pvt Ltd](https://www.g2.com/sellers/apxor-technologies-pvt-ltd) - **Year Founded:** 2015 - **HQ Location:** Hyderabad, Telangana - **Twitter:** @apxormobile 141 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c34eccf316b6b82af39ab45e3e08d9c90ede79197828b3685e39ad97e26b6df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapxor%2F&secure%5Burl_type%5D=linkedin_company_website) 37 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 57% Small, 21% Large #### What Are Recent G2 Reviews of Apxor? **["User-Friendly Interface"](https://www.g2.com/survey_responses/apxor-review-8123403)** **Rating:** 4.5/5.0 stars _— Salman F._ [Read full review](https://www.g2.com/survey_responses/apxor-review-8123403) **["Best Digital Adoption Platform"](https://www.g2.com/survey_responses/apxor-review-8135097)** **Rating:** 5.0/5.0 stars _— Satish M._ [Read full review](https://www.g2.com/survey_responses/apxor-review-8135097) #### What Are G2 Users Discussing About Apxor? - [What is Apxor used for?](https://www.g2.com/discussions/what-is-apxor-used-for) ### [AppDNA AI](https://www.g2.com/products/appdna-ai/reviews) AppDNA is an App Growth OS for subscription mobile apps. It connects the two halves of growth that usually live in separate tools: analysis and execution. AppDNA analyzes the entire growth funnel, from the app store listing through onboarding, paywalls, and retention, finds where revenue leaks, and then, after human approval, ships the change to the app itself, with no App Store release required. Most growth and analytics tools stop at the report. AppDNA closes the loop. At its core is a team of specialist AI agents, one for each of nine growth modules: Positioning, App Store Optimization (ASO), Onboarding, Monetization, Retention, Paid UA, Organic Social, Feedback, and Web-to-App. They share one event pipeline, one experiment engine, and an Insight Inbox, so the whole funnel is worked continuously instead of in quarterly sprints. Two things make the system compound. Growth Memory turns every experiment and result into per-app context the agents reuse, so the system gets sharper the longer it runs, and your data never trains shared models. On the Autopilot and Enterprise tiers, your own approval process and guardrails are encoded, so the system operates the way your team already works. Safety is built in. Nothing ships without approval. Rollouts start at 10 percent of traffic. A KPI stop-loss automatically reverts any change that hurts a guarded metric, and every action is captured in a full audit log. AppDNA is complete on its own and integrates with the tools teams already use, including RevenueCat, Adapty, Firebase, AppsFlyer, Adjust, Amplitude, Mixpanel, Braze, and OneSignal, with no migration required. SDKs are live for iOS, Android, Flutter, and React Native. Every team can start free: paste an app store link into the free growth audit and get a Growth Score, module-by-module scores, your biggest funnel leak, and a 90-day plan in about two minutes. AppDNA is built by a team that spent roughly a decade running app growth as a managed service across about 300 apps, now encoded into software. #### Who Is the Company Behind AppDNA AI? - **Seller:** [AppDNA AI](https://www.g2.com/sellers/appdna-ai) - **Year Founded:** 2024 - **HQ Location:** Wilmington, US - **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=03601b8b876ed0d044f0a79217f8fee02bed2ad59aa2990f09e74bbc25c189d9&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fappdna-ai%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [UserX](https://www.g2.com/products/userx/reviews) UserX is a UX analytics platform that provides growth-oriented insights for mobile app teams. Our comprehensive suite of tools, including session recordings, heatmaps, and conversion funnels, empowers companies to gain a deep understanding of user behavior and make data-driven decisions. UserX could help brands increase user engagement, retention, and ultimately drive revenue growth using: • session recordings to gain valuable insights into user behavior and better understand why their actions may not align with your expectations by closely monitoring and analyzing their interactions with your app; • heatmaps to get a comprehensive understanding of user interactions on every application screen by visualizing them, and to identify the interface elements that are most appealing to users, as well as those that are being overlooked or ignored; • conversion funnels to determine the stage in the application funnel where users are dropping off and identify the reasons for churn; • crash replays to identify and reproduce technical errors, allowing for quicker resolution of technical bugs. With fast and comprehensive analytics of UserX, companies can easily identify areas of improvement and unlock new growth opportunities. The platform is designed to help brands understand user behavior, track essential metrics, and optimize app's performance. #### Who Is the Company Behind UserX? - **Seller:** [UserX](https://www.g2.com/sellers/userx) - **Year Founded:** 2018 - **HQ Location:** Dubai, AE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c5b4536d97d85611c83e5236fdc8346b4f889b496c12232cb86197f32c759d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fuserx-analytics&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® - [‹ Prev‹ Prev](/pt/categories/mobile-app-optimization/free?category_id=mobile-app-optimization&order=g2_score#product-list) - [1](/pt/categories/mobile-app-optimization/free?category_id=mobile-app-optimization&order=g2_score#product-list) - 2 - Next ›Next › Spotlight Categories [Operational Risk Management Software](https://www.g2.com/categories/operational-risk-management) [Demo Automation Software](https://www.g2.com/categories/demo-automation) [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) [Employee Engagement Software](https://www.g2.com/categories/employee-engagement) Similar Categories - [Mobile Development Platforms](/categories/mobile-development-platforms) - [Drag and Drop App Builder](/categories/drag-and-drop-app-builder) - [Mobile Development Frameworks](/categories/mobile-development-frameworks) - [Mobile Backend-as-a-Service (mBaaS)](/categories/mobile-backend-as-a-service-mbaas) - [Mobile App Debugging](/categories/mobile-app-debugging) - [Mobile App Testing](/categories/mobile-app-testing) - [Enterprise App Store](/categories/enterprise-app-store) - [Low-Code Mobile App Builder](/categories/low-code-mobile-app-builder) - [Mobile Analytics](/categories/mobile-analytics) - [Other Mobile Development](/categories/other-mobile-development) [Browse Mobile App Optimization Themes](/categories/mobile-app-optimization/themes)