Mobile app analytics software enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products.
While some mobile app analytics products solely address app analytics, others can be used for both app and digital analytics. Mobile app analytics are also popular with mobile game developers, specifically for those looking for a Unity analytics solution.
To qualify for inclusion in the Mobile App Analytics category, a product must:
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Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.
Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy. It’s also the only analytics solution built to meet the needs of modern product teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital. You can get started with a free account today at https://amplitude.com
Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.
CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences. Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps.
Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.
comScore provides insights and analytics for a digital world with products that are fueled with the right mix of our proprietary data with customer data. Our proprietary data spans the globe and includes people-based panel insights, page tags, and surveys. Customers can fuse our data with their own outputs, including web and mobile data, social and video data, and CRM system data for the complete picture of where their business has been and where it needs to go. We deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software – all with the ability to drive reporting and real-time and predictive analytics. Our products enable digitally powered growth for your business across Audience and Advertising Analytics. We get digital, and we can help you grow.
MightySignal provides mobile app and SDK intelligence for prospecting, churn reduction, and spying on the competition. Our data system gathers intelligence straight from sources like Apple and Google on SDKs, mobile ads, rank changes, and more. Sales and marketing teams rely on MightySignal to power key decisions in prospecting, lead qualifying, market sizing, and more.
Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.
Appsee's app analytics platform goes beyond reporting basic, quantitative data by providing mobile teams with visual data. The user recordings and touch heatmaps allow you to see for yourself how users actually behave within your app. These tools can help you pinpoint where you can optimize your user experience and troubleshoot issues from performance to usability. In conjunction with these visualization tools, Appsee supplies mobile teams with insights regarding retention, user journeys, usage, and conversion funnels. These insights can answer questions like: “Which navigation path do my users take the most? “ Or “How many users return to my app after a month?” Overall they can help paint a clearer picture of how your users behave.
Kochava is a unique and holistic measurement provider offering mobile analytics tools to marketers and developers promoting their apps. The Kochava platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations. Real-time analytic visualizations give customers a full range of user data points to precisely measure user acquisition, app engagement, and return on investment and create audience segments. Kochava clients include brands from all verticals who rely on our measurement tools for analytics and attribution, audience creation, business intelligence, and prevention of mobile app fraud.
App Builder: Take your concepts, ideas and needs to rich engaging apps in hours using our “Zero Code App Builder”. All this can now be done while connecting to any enterprise backend infrastructure regardless of complex composite data sets from multiple sources without compromising on security & policy controls. Our platform/solution seamlessly fits in to your existing infrastructure without needing any drastic changes. No Vendor Lock-In: Our solution/platform is built on open standards and architecture, which enables us to connect into any backend infrastructure as well as any mobile device and platform. Any apps built using our solution/platform transact conforming to those standards. With the built in tools to export the app configuration you can point the apps to any backend should your future needs change, thereby ensuring “No Vendor Lock In”. Additionally the ability to export the app source code gives further freedom to build and launch the app on any backend. Flexible & Extensible: Off the shelf one-size fits all mobile app solutions require organizations to fit their processes to the capability of the app. Any changes to the app would result in either loss of data or even worse cumbersome migration challenges. Our flexible and extensible architecture allows you to take control of the data and the app to customize to your needs while connecting into any backend infrastructure there by increasing the life span of the app and in turn the ROI of the app itself. This ensures business continuity. Platform Agnostic: In a world with many devices and platforms; developing agnostic, cross platform apps is key to keeping ahead in the fast evolving world of mobile applications. We give you the flexibility to make architecturally sound design decisions without being limited to one platform or another. Unified Security: Enterprise grade security demands more than just user authentication and encryption of data. Our solution/platform provides layered security across device, application, data and user, which enable us to provide contextual security and policy controls. This level of granular control is key in terms of not only managing where, when and how the data flows but also in providing rich insight into such flows. Lower TCO: Our platform allows for lower cost of ownership by enabling you maximize reuse of your development efforts, build robust, responsive mobile apps in a matter of hours that are platform agnostic, test app functionality as you configure your data sources and extend mobile apps seamlessly thus significantly lowering the time, effort and investment involved in developing your mobile apps from end to end.
HeadSpin is the complete solution for all your mobile performance and user experience needs. Through its Mobile Performance Platform (MPP), HeadSpin provides mobile application developers, carrier networks, device OEMs, and CDN providers detailed visibility into user experience issues across every layer of the mobile ecosystem - from client to server. The MPP consists of more than 22,000 SIM-enabled devices in more than 150 locations. This enables customers to quickly debug, test and optimize for user experience and performance under real-world conditions around the world.
Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!" Try Heap for free at https://www.heap.io/signup
Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.
Inapptics helps app makers analyze user behavior in their mobile apps. It allows seeing how people actually use your app, where they tap and how they navigate in the app. Unlike traditional analytics tools that provide just quantitive metrics and charts, Inapptics provides the following to help you understand and analyze user behavior: Screen flows - See the actions users perform on each screen, where they tap and how they navigate within your app. Visual funnels - See the percentage of users who complete a set of actions in your app. Discover which navigation paths they take instead of reaching the goal. Heatmaps - Learn where users are tapping on each screen. Understand their browsing habits and improve conversion. Crash replays - Reproduce any crash with just one click and solve even the tiniest bugs that are causing your users to leave your app. Users list - Browse through all the sessions performed by a particular user and see what they did in your app from day one. The SDK is integrated with just one line of code and has no impact on your app’s performance.
Pyze Growth Intelligence addresses the increasingly critical business need to engage and retain users across disparate platforms. Pyze develops holistic user profiles by aggregating user behavior across platforms and enables realtime, targeted engagement & personalization campaigns to ensure individualized experiences for all users: - Gain competitive advantage by understanding user clusters, trends, patterns, and anomalies - Provide personalized engagement, content and experience to users based on actions, behavior, and usage milestones - Run automated campaigns to maximize brand loyalty, revenue, engagement or desired business objective Pyze offers a marketing and intelligence platform designed to enable mobile and web app publishers maximize growth through automated analysis, engagement, and personalization. Pyze utilizes machine learning to automate segmentation for clustering users based on shared characteristics and enables automated engagement and personalization with each set of users to achieve desired business outcomes. Pyze provides an end-to-end solution for automating data capture, analytics, segmentation, campaign execution & personalization across platforms. Pyze offers a number of sophisticated marketing services to gain deep insights into user behavior across platforms to drive meaningful customer engagement. Capabilities and Benefits: The Pyze Growth Intelligence Platform features a number of core capabilities that tailor the solution for your organization’s goals. We recognize that organizations have different business objectives and have developed a highly scalable platform that can address each specific objective. - Usage and Behavioral Analytics enables visibility into trends, patterns, and behaviors across web and mobile app users to analyze, visualize, explore and act on insights. - Automated Segmentation allows brands to precisely target specific user sets through automated segmentation and real-time explorations across the entire user base. - Contextual Marketing determines the time and place each user will be most receptive to messages and utilizes usage patterns, context, and other factors to deliver the right message at the right time. - Growth Automation enables work-flow and behavior driven automated engagement with each user to onboard, activate, engage and retain users throughout their lifetime. - Personalization Intelligence enables brands to personalize every experience, including content feeds, user interfaces, communication messages, specific features, and products. - App Groups provide aggregate user behavior data across mobile and web apps to enable omnichannel campaigns, cross-platform personalization and benchmarking.
Resonance is a fast and disrupting lane to provide the users with mass-customized and compelling UX, able to ease their lives and rock new markets. Resonance AI software platform is designed to leverage the AI and the IoT to create contextual predictions and personalized solutions based on the final user. Resonance comes with a full set of AIs to design a silent ninja, able to forecast personal issues, in order to provide tailor-made solutions. In fact, the App will learn to recognize user routines (home, work, commute, gym, etc.), and will use them to predict what he/she is going to do. From best route notifications to get at work on time before leaving home, to automatic heating programs based on personal routines, Resonance provides developers with a silent ninja at their user's service, able to ease their life.
ScientiaMobile provides accurate mobile device intelligence and image optimization solutions that improve the mobile experience and make web pages load faster. ScientiaMobile was formed in 2011 to commercialize WURFL, the industry’s most advanced device detection solution. With customers such as Google, Amazon, and Akamai, ScientiaMobile’s device detection helps drive more than 83% of the internet’s device analytics. ScientiaMobile continues to lead the mobile device intelligence market and leverage this core competency to expand into new markets. In 2015, ScientiaMobile launched ImageEngine, a smart image CDN, which accelerates websites by 60%. ScientiaMobile is the winner of the Red Herring Top 100 Global and Inc 5000 awards.
SimilarWeb is the standard for understanding the digital world. With the largest international online panel consisting of hundreds of millions of devices, SimilarWeb provides granular insights about any website or app across industries. Global brands such as Walmart, eBay, Skyscanner, and adidas rely on SimilarWeb to make better business.
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 200,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Smartlook started in 2016 with web analytics and branched into mobile app analytics in 2018. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi.com. It can also record games developed in the Unity engine.
SplitMetrics is the app store A/B testing tool, allowing you to increase app page Conversion Rates and lower Cost-per-Install. A/B test every element of your app page (icon, screenshots, videos, description etc.) on App Store and Google Play for your next release or in the pre-launch stage. SplitMetrics numbers: - Community of over 7,000 app developers - 50 million App Store users on-page behaviour analyzed - 15% avg. CVR lift companies get during the first 3 months of using the tool - $20M spent profitably on Apple Search Ads with help of SplitMetrics tools. Aggregated data gives us valuable benchmarks and stats. Our users receive insights on how to make great App Store content that converts, and how to run Apple Search Ads campaigns that generate revenue. To ensure the best results with SplitMetrics tools, we offer 360 App Optimization Services: - Complete App Page Audit - Apple Search Ads Account Review - Keywords Optimization for ASA and Organic Search - Localization & Adaptation - Screenshots & Icons Design - App Preview Video Production
In 2014, StoreMaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success.