# Best Mobile App Analytics Tools - Page 7 ## How Many Mobile App Analytics Tools Products Does G2 Track? **Total Products under this Category:** 95 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Dataroid (+0.13%) - Among all products in this category, Dataroid recorded the largest rating increase compared to last month _Last updated: July 26, 2026_ ## How Does G2 Rank Mobile App Analytics Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 29,300+ Authentic Reviews - 95+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile App Analytics Tools ![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=356&focus%5B%5D=19095&focus%5B%5D=19735&focus%5B%5D=18196&focus%5B%5D=23848&focus%5B%5D=1636&focus%5B%5D=3558&focus%5B%5D=16131) Highlighted products: Google Analytics, Adjust, Amplitude Analytics, AppsFlyer, Glassbox, Mixpanel, Adobe Analytics, and CleverTap. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=google-analytics&focus%5B%5D=adjust&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=glassbox&focus%5B%5D=mixpanel&focus%5B%5D=adobe-analytics&focus%5B%5D=clevertap) **Sponsored** ### TextUs TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=534&secure%5Bchosen_at%5D=2026-07-27T23%3A21%3A54Z&secure%5Bdisplayable_resource_id%5D=71&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=71&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=534&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-app-analytics%3Fpage%3D7%26review_source%3Dmktg&secure%5Btoken%5D=c7564fa1e1dc6e6e123bbb71bf87374437dee22d0f255d397d2747009a7a0136&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url) ### [MetricsCat](https://www.g2.com/products/metricscat/reviews) MetricsCat enables users to analyzing mobile apps data, track, filter, compare everything for mobile marketing. #### Who Is the Company Behind MetricsCat? - **Seller:** [MetricsCat](https://www.g2.com/sellers/metricscat) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [SolarEngine](https://www.g2.com/products/solarengine/reviews) SolarEngine is a unified mobile marketing platform that helps app developers and marketers track, analyze, and optimize their user acquisition and monetization efforts. It combines multi-channel attribution, campaign performance analysis, user behavior insights, and A/B testing into one streamlined solution. Designed to support mobile apps across gaming, utility, social, and e-commerce verticals, SolarEngine enables teams to accurately measure ROI, understand user journeys, and make data-driven decisions. The platform supports integrations with major ad networks—including Google, Meta, TikTok, and Mintegral—and offers compatibility with SKAN, web-to-app deeplinking, and more on-demand solution. SolarEngine is known for its lightweight SDK, cost-effective pricing, and developer-friendly interface. It is trusted by hundreds of app teams globally to simplify growth operations and improve performance visibility across the full mobile marketing funnel. #### Who Is the Company Behind SolarEngine? - **Seller:** [SolarEngine](https://www.g2.com/sellers/solarengine) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/solarengineofficial/ (1 employees on LinkedIn®) ### [Tactyle](https://www.g2.com/products/tactyle-io-tactyle/reviews) Tactyle is a mobile SDK that embeds seamlessly into any mobile app and enables monitoring response times of every click that matters. It is designed to measure and monitor interaction of your users in varied connectivity and device environments. Unlike other SDKs in the market that typically take into account only the network packet analysis, Tactyle is uniquely built to monitor the performance of an application from an end user’s perspective. Therefore, Tactyle metrics are an exceptionally accurate measure of the overall user experience of the app. Tactyle cloud API collect this data from mobile apps and the Tactyle AI engine crunches user interaction data to provide valuable insights on performance, behavior, engagement and install metric. These metrics help product teams monitor/spot issues in mobile apps before the users begin to notice a drop in performance. #### Who Is the Company Behind Tactyle? - **Seller:** [tactyle.io](https://www.g2.com/sellers/tactyle-io) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### [Walinns](https://www.g2.com/products/walinns/reviews) Walinns is a Mobile App Marketing and Analytics platform offering app marketers to measure and analyze user engagement and tools to retain users through powerful marketing tools. #### Who Is the Company Behind Walinns? - **Seller:** [Walinns Innovation](https://www.g2.com/sellers/walinns-innovation) - **Year Founded:** 2016 - **HQ Location:** Coimbatore, IN - **Twitter:** @walinns (766 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13217573/ (48 employees on LinkedIn®) ### [Zoho Apptics](https://www.g2.com/products/zoho-apptics/reviews) Zoho Apptics is a privacy-friendly application analytics that helps you monitor how people use your app, get feedback, and see how well your app is performing—all in a single place. With the insights from apps that are built on platforms such as Android, iOS, macOS, tvOS, watchOS, Windows, React Native, Flutter, and Unity, you can improve your app, keep your users engaged, and build long-term loyalty.Whether you’re a developer, product owner, or marketer, Apptics is a reliable guide throughout your app journey. Sign up now to make smart decisions for your app's growth. #### Who Is the Company Behind Zoho Apptics? - **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704) - **Year Founded:** 1996 - **HQ Location:** Austin, TX - **Twitter:** @Zoho (137,880 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®) - **Phone:** +1 (888) 900-9646 - [‹ Prev‹ Prev](/categories/mobile-app-analytics?order=g2_score&page=6&review_source=mktg#product-list) - [1](/categories/mobile-app-analytics?order=g2_score&review_source=mktg#product-list) - [2](/categories/mobile-app-analytics?order=g2_score&page=2&review_source=mktg#product-list) - [3](/categories/mobile-app-analytics?order=g2_score&page=3&review_source=mktg#product-list) - [4](/categories/mobile-app-analytics?order=g2_score&page=4&review_source=mktg#product-list) - [5](/categories/mobile-app-analytics?order=g2_score&page=5&review_source=mktg#product-list) - [6](/categories/mobile-app-analytics?order=g2_score&page=6&review_source=mktg#product-list) - 7 - Next ›Next › Spotlight Categories [Cloud Content Collaboration Software](https://www.g2.com/categories/cloud-content-collaboration) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) Similar Categories - [Mobile Crash Reporting](/categories/mobile-crash-reporting) [Browse Mobile App Analytics Themes](/categories/mobile-app-analytics/themes) ![Adam Crivello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam Crivello") AC Researched and written by [Adam Crivello](https://research.g2.com/insights/author/adam-crivello) Updated October 3, 2024 Mobile app analytics tools enables companies to track activity related to in-app sessions and user behavior. These products help measure mobile app opens and downloads, as well as locate user exit points, track the amount of time spent in an app, and construct funnels to track user activity. This software can report on this data in a variety of ways, such as real-time usage, trends over time, location segmentation, and device or operating system attributes. Data can be used by marketing teams to understand regional popularity or demographic analysis. Sales and other departments can also utilize data provided through mobile app analytics products. While some mobile app analytics products solely address app analytics, others can be used for both app and [digital analytics](https://www.g2.com/categories/digital-analytics). Mobile app analytics are also popular with mobile game developers, specifically for those looking for a [Unity analytics](https://learn.g2.com/unity-analytics) solution. To qualify for inclusion in the Mobile App Analytics category, a product must: - Provide data regarding an app’s user behavior - Provide information about demographics or regional use - Display trends or market behaviors - Analyze customer satisfaction and usage - Produce reports outlining multiple factors analyzed Show More * * * ## How Do You Choose the Right Mobile App Analytics Tools? ### What You Should Know About Mobile App Analytics Tools ### What is Mobile App Analytics Software? The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape. There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace. Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response. Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences.  ### What are the Common Features of Mobile App Analytics Software? The following are some core features within mobile app analytics software: **OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis. **Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience. **Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app. **Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls. **Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day. **Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole. **Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important. **Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool. **Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally. **Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region. Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay) ### What are the Benefits of Mobile App Analytics Software? **Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build. **Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences. **Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build. ### Who Uses Mobile App Analytics Software? Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools. **Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application. **Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate. **Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation. **Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign. #### Software Related to Mobile App Analytics Software Related solutions that can be used together with Mobile App Analytics Software include: [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings. [Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights. ### Challenges with Mobile App Analytics Software Software solutions can come with their own set of challenges.  **Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors. **Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues. **Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions. ### How to Buy Mobile App Analytics Software G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool. **Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for. **Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.