Mobile App Analytics Tools Resources

In looking for the most affordable mobile app analytics solution, here are the top 3 software products worth considering: Mixpanel, Amplitude Analytics, and Google Analytics (for mobile apps). You can explore the full category of mobile-app analytics tools here: G2 – Mobile App Analytics Tools

Breakdown by market segment for Mobile App Analytics Solutions

Best free software/small budget: 

• Mixpanel - is a strong choice for cost-sensitive teams: it provides event tracking, user segmentation and funnel reports under a free plan.

Best for small business: 

• Google Analytics - remains a baseline affordable option: many start-ups use it because of its broad feature-set and low cost (even free) for basic needs.

Best for mid-market:

• Amplitude Analytics - offers a free entry level and strong behavioural analytics for product-led growth; ideal for mid-sized apps wanting deeper insight without huge spend.

Best for enterprise:

• While outside the “most affordable” aim, one might look at enterprise-tier tools like Glassbox for advanced session-replay and heat-map analytics.

If you’re strictly after affordability, start with Mixpanel or Google Analytics free tiers, then upgrade only as you need advanced functionality.

Which analytics tool have you used for your mobile app (or plan to use), and how did cost versus features factor into your decision?

I want to start a discussion with G2 experts and the mobile-analytics software community on G2. According to the G2 category for Mobile App Analytics, the top 3 products at a glance are: Google Analytics, Glassbox, PostHog.

Here’s a list of strong analytics platforms you might consider, along with feature-focus descriptions:

• Google Analytics: Offers free entry-level analytics, strong web + app coverage, wide integration; good for overall engagement/retention metrics.
• Glassbox: Focused on mobile app experience analytics, session replays, technical/funnel insights, built for high-engagement apps.
• Mixpanel: Event-based analytics built for mobile & web apps, strong in segmentation, funnels, retention-analysis.
• AppsFlyer: Tailored for mobile attribution and engagement, deep linking, fraud protection and measurement.
• Adjust: Measurement + analytics suite for mobile marketers/developers, attribution + analytics + growth-focus.
• CleverTap: All-in-one engagement platform, aims at retention through analytics + automation + personalization.
• Amplitude Analytics: Digital analytics / product analytics platform usable for mobile apps, good for product-teams optimizing feature usage & engagement.

Which of these platforms (or others you’ve used) have made the biggest difference in driving app engagement for your team? What features mattered most (e.g., real-time events, session replays, deep linking, segmentation) and why?

Can this software or another provide a report of conversions that includes the keyword searched by the customer that led to the Google Shopping ad click? For example, customer visits www.google.com/search?q=desktop and then clicks our ad and buys our desktop. What software is available that will tell us that the keyword was "desktop" that led to this conversion and all others that we got on our site? We need this information for calculating ACoS per keyword for Google Shopping ads. Google Shopping search term report is 100% inaccurate reporting keywords with 2 clicks produced 7 and 11 conversions and therefore we need a solution for this missing information.