Mobile App Analytics Tools Resources

Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Mobile App Analytics Tools

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.

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Mobile App Analytics Tools Articles

G2 Launches New Attribute for Its Heatmap Tools Category

In this growing competitive digital world, where companies compete for user attention and time, tracking website traffic is essential for businesses to collect the necessary data to understand how visitors interact with their websites. Capturing how potential customers navigate a website has been an integral part of heatmap tools. These tools are important for usability testing to optimize websites and engage visitors.

by Alanna Iwuh

I Have an Idea for an App, Now What?

Believe it or not, coming up with your app idea was the easy part.

by Bridget Poetker

Mobile App Analytics Tools Glossary Terms

User Segmentation

User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.

by Victoria Blackwell

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Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

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Mobile App Analytics Tools Discussions

Question on: Smartlook

How do I turn off the black box masks over EditTextViews in Android

In all our recordings we see black rectangles over editable text boxes. I already asked this question in your Discord channel , but no answer since more than a week

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Hi Pavel, thanks for your question. Note that EditText and WebView are blacklisted by default and can be removed using Smartlook.unregisterBlacklistedClass(). Try this: Smartlook.unregisterBlacklistedClass(EditText.class); Hope that helps! If anything is needed, reach out to our support: support@smartlook.com Lukas

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Answered: Lukas Mehnert on August 17, 2020

Your answer

Question on: Google Analytics

What value do you put on bounce rates?

I get having a 100% bounce rate is bad, but what percentage is acceptable 30%-50%?

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Also session duration is important to consider with bounce rate. As mentioned in previous reply, even 100% bounce rate may not be bad if session duration is high say 45 sec or higher. This shows users are landing on a page reading it getting information and exiting out. As far they are devoting sufficient time, it’s okay. Low session time with high bounce rate is bad. You need to either improve quality of traffic or make more engaging contents.

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Answered: Vivek Khanna on October 6, 2020

It depends on your content. How specific is it and what kind of overlap wiht other markets do you have. For example, if you are targeting Sage 300 ERP users, you might use Sage 300 as a keyword and get Sage 300 CRE customers which are totally different. They would spend a few seconds and bounce. Nothing can be done about that. I think click through rate and the number and quality of your leads is much more important.

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Answered: Peter Heinicke on August 1, 2020

This will depend on the page, how the visitors are arriving there, and what you want them to do. Are you targetting the right demographics to get them to the page? Where do you want those you target to go after hitting the landing page? Is there content that entices the ones you target to go further? Those values are only good/bad in the context of the desired outcome and are meaningless without that context. Even a 100% bounce rate could be OK for a page. For example, one that a software company has to describe a fix to an error. People search for the error, get to the page, and don't need to go further.

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Answered: Mike Lazarus on August 6, 2020

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Question on: AppsFlyer

How much does AppsFlyer cost?

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It's free.

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Answered: ddasd dada on November 22, 2022

For mid level enterprise it is around 3000 Dollars for a year

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