Mobile App Analytics Tools Resources

Tenjin is a mobile marketing automation platform that helps mobile app developers and marketers measure and optimize their user acquisition and retention campaigns. Tenjin provides a suite of tools for mobile attribution, analytics, and automation that allows developers to measure and optimize their mobile app performance across multiple advertising channels, including Meta, Google Ads, and other ad networks. Tenjin's automation features allow marketers to create rules and triggers to automate key marketing tasks such as user re-engagement campaigns, push notifications, and personalized in-app messaging. The platform also provides real-time dashboards and reports that allow marketers to track their app's performance and user behavior, and make data-driven decisions to improve their marketing ROI. Tenjin's platform is designed to work with popular mobile app development platforms such as Unity, and React Native, making it easy for developers to integrate the platform into their existing workflows. The platform is used by a wide range of mobile app developers and publishers, including gaming companies, e-commerce apps, and on-demand services.

A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava trackers also refer to tracking links that marketers can implement with paid media networks and/or across owned media channels to measure engagements with ad campaigns and how those engagements drive app activity.

It is a data visualization tool for product analytics.