# Best Mobile App Analytics Tools for Medium-Sized Businesses - Page 2 *By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)* Products classified in the overall Mobile App Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Mobile App Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Mobile App Analytics category. In addition to qualifying for inclusion in the Mobile App Analytics Tools category, to qualify for inclusion in the Medium-Sized Business Mobile App Analytics Tools category, a product must have at least 10 reviews left by a reviewer from a medium-sized business. ## Top Mobile App Analytics Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Google Analytics](https://www.g2.com/products/google-analytics/reviews) | 4.5/5.0 (6,580 reviews) | Cross-platform user journey and conversion attribution | "[Google Analytics: The Backbone of Cross-Channel Client Reporting](https://www.g2.com/survey_responses/google-analytics-review-13100357)" | | 2 | [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5.0 (716 reviews) | Multi-channel attribution with fraud prevention for mobile UA | "[Robust Cohort Analysis and Real-Time Attribution with an Intuitive Dashboard](https://www.g2.com/survey_responses/adjust-review-13118351)" | | 3 | [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) | 4.5/5.0 (2,884 reviews) | Event-based mobile product analytics with self-serve funnels | "[Funnels stop being reports and start becoming real decisions](https://www.g2.com/survey_responses/amplitude-analytics-review-13045288)" | | 4 | [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5.0 (759 reviews) | Mobile attribution with fraud detection and SKAN | "[Powerful Attribution and In-Depth Analytics for Advanced Measurement](https://www.g2.com/survey_responses/appsflyer-review-12953940)" | | 5 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Session replay with tagless mobile event capture | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 6 | [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) | 4.2/5.0 (1,171 reviews) | Cross-platform app analytics with Adobe ecosystem integration | "[Powerful, Detailed Insights with Customizable Dashboards in Adobe Analytics](https://www.g2.com/survey_responses/adobe-analytics-review-12644645)" | | 7 | [CleverTap](https://www.g2.com/products/clevertap/reviews) | 4.6/5.0 (643 reviews) | Behavioral analytics with lifecycle campaign automation | "[Multichannel Engagement & Powerful Journeys and Segmentation with Agentic AI](https://www.g2.com/survey_responses/clevertap-review-12504629)" | | 8 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,328 reviews) | Event-based product analytics with user-level funnels | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" | | 9 | [AppMetrica](https://www.g2.com/products/appmetrica/reviews) | 4.5/5.0 (45 reviews) | Free mobile attribution with product analytics | "[Powerful and User-Friendly Mobile Analytics Tool](https://www.g2.com/survey_responses/appmetrica-review-11579285)" | | 10 | [Singular](https://www.g2.com/products/singular/reviews) | 4.5/5.0 (501 reviews) | Multi-channel attribution with cost aggregation | "[There are some ups and downs, but the support is mostly timely and professional](https://www.g2.com/survey_responses/singular-review-5211366)" | --- ## What Are the Most Common Questions About Mobile App Analytics Tools? *AI-generated · Last updated: May 26, 2026* ### What is the top mobile app analytics solution for gaming apps? Based on G2 reviews, buyers evaluating mobile app analytics tools for gaming apps most often describe platforms in terms of attribution, campaign visibility, revenue analysis, and support for scaling user acquisition. According to verified users, Adjust stands out for gaming-related use cases because reviewers repeatedly mention tracking installs across multiple ad networks, comparing channel quality, analyzing ROAS and LTV, and managing iOS measurement challenges. G2 reviewers mention that game and app teams use it to centralize attribution data, reduce guesswork across channels, and make faster budget decisions. Reviewers also note some complexity around setup, dashboard navigation, and pricing, so it appears best suited for teams that need deeper measurement and optimization workflows. - [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12833525) – used by growth teams and game marketers for iOS measurement, fraud prevention, and campaign optimization across ad sources - [AppMagic](https://www.g2.com/products/appmagic/reviews/appmagic-review-12482353) – helps gaming teams research market trends, benchmark competitors, and evaluate new game ideas - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12850866) – supports product usage analysis, drop-off analysis, and feature adoption insights for app teams ### What is the best analytics platform for improving app engagement? Based on G2 reviews, the best analytics platforms for improving app engagement are typically the ones that help teams understand feature adoption, drop-off points, funnels, and user journeys clearly enough to act quickly. According to verified users, Amplitude Analytics is frequently described as strong for this use case because reviewers mention clear funnel analysis, feature adoption tracking, cohort creation, retention analysis, and easy-to-use dashboards for product teams. G2 reviewers mention using it to identify where users get stuck, prioritize product improvements, and make faster decisions based on actual behavior instead of assumptions. Reviewers also note a learning curve and some complexity with advanced setup, but the platform is often praised for helping teams improve engagement with data-driven product changes. **Here are some of the top-rated products on G2:** - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12850866) – used for funnel analysis, feature adoption tracking, and identifying drop-offs that affect engagement - [Mixpanel](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-11231385) – helps teams understand user journeys, retention, and conversion behavior with event-based analytics - [CleverTap](https://www.g2.com/products/clevertap/reviews/clevertap-review-12492922) – combines behavioral analytics with real-time engagement and lifecycle messaging for retention-focused teams ### Which vendor provides real-time mobile app performance metrics? Based on G2 reviews, several vendors in the mobile app analytics category are praised for real-time visibility, but Adjust is consistently described as offering real-time analytics for campaign and attribution monitoring. According to verified users, reviewers value its ability to monitor campaign performance across channels, understand where users come from, and use timely data to optimize acquisition decisions. G2 reviewers mention real-time visibility in attribution, fraud detection, event tracking, and unified dashboard reporting as key strengths. They also note that some advanced setup and reporting customization can take time, especially for new users. For teams prioritizing fast access to mobile performance metrics tied to acquisition and attribution, recent reviews most often point to Adjust. ### What tool integrates mobile analytics with marketing platforms? Based on G2 reviews, tools that integrate mobile analytics with marketing platforms are often valued for connecting campaign data, attribution, and performance across multiple channels. According to verified users, AppsFlyer is frequently described as strong in this area because reviewers mention easy integration with multiple ad platforms, CRM tools, and partner ecosystems while centralizing attribution and campaign reporting in one place. G2 reviewers mention using it to connect installs and in-app activity back to marketing channels, improve campaign monitoring, and make better spend decisions. Reviewers also call out a learning curve for some advanced reporting and partner setup, but they consistently describe integrations as a major strength for mobile marketing and attribution workflows. ### Which vendor supports cross-platform app analytics? Based on G2 reviews, cross-platform app analytics usually means being able to analyze user behavior and performance across web, app, and multiple marketing sources without relying on separate systems. According to verified users, Google Analytics is often described as helpful for this because reviewers mention tracking both website and app traffic, analyzing user journeys across web and app in one platform, and understanding traffic sources, behavior, and conversions from a centralized view. G2 reviewers mention that teams use it for app and website reporting, campaign analysis, and audience behavior insights. Reviewers also frequently note that setup and reporting can be complex, especially in GA4, but it remains a commonly cited option for teams needing cross-platform visibility. ### What tool provides AI-driven insights for app retention? Based on G2 reviews, buyers looking for AI-driven insights for app retention tend to value platforms that can highlight drop-offs, identify behavior patterns, and help teams act on churn or engagement risks. According to verified users, Amplitude Analytics is frequently associated with AI-assisted analysis and retention-focused workflows. G2 reviewers mention AI-powered insights, conversational analytics, easier chart creation, and retention analysis that helps product teams understand what keeps users engaged or where they leave. Reviewers also describe using the platform to connect feature adoption, funnels, and cohorts with product decisions. While some users say advanced features still require learning, the reviews suggest Amplitude is one of the stronger options for combining retention analysis with AI-assisted insight generation. ### Which mobile app analytics tool offers the most accurate user behavior tracking? Based on G2 reviews, accurate user behavior tracking is most often tied to platforms that give teams event-level visibility, user journeys, funnels, and clear diagnostics around where people drop off. According to verified users, Amplitude Analytics is commonly praised for detailed event tracking, user behavior analysis, timeline views, and product usage insights that help teams understand how people actually move through an app. G2 reviewers mention using it to investigate issues, measure feature adoption, analyze funnels, and make product decisions with more confidence. Reviewers also note that setup and advanced reporting can require some upfront structure, but they repeatedly describe the platform as strong for precise behavior analysis across app experiences. ### Which platform offers the most advanced cohort analysis features? Based on G2 reviews, advanced cohort analysis is usually associated with platforms that let teams segment users deeply, compare behaviors over time, and apply cohorts across funnels, retention, and experimentation workflows. According to verified users, Amplitude Analytics is frequently highlighted for this use case. G2 reviewers mention dynamic cohorts, segmentation by behavior and user groups, retention analysis, experimentation support, and the ability to apply cohorts across multiple analyses without relying heavily on SQL. Reviewers say this helps product, growth, and analytics teams identify what behaviors drive activation and retention, compare new versus existing users, and make more targeted decisions. Some users mention a learning curve, but cohort analysis is one of the platform capabilities most consistently praised in the review set. ### What is the most affordable mobile app analytics solution? Based on G2 reviews, affordability in mobile app analytics tools is most often described in terms of getting useful tracking, dashboards, and behavioral insights without a heavy upfront investment. According to verified users, Google Analytics is commonly described as a cost-accessible option because reviewers repeatedly mention that it is free or easy to start with while still supporting website and app traffic analysis, campaign tracking, dashboards, and user behavior reporting. G2 reviewers mention that it helps teams understand traffic sources, conversions, and app or web interactions without needing a large budget. Reviewers also note that complexity in GA4 can slow adoption, but it is still frequently characterized as a practical low-cost starting point. **Here are some of the top-rated products on G2:** - [Google Analytics](https://www.g2.com/products/google-analytics/reviews/google-analytics-review-12649536) – widely used for website and app tracking with dashboards, traffic insights, and accessible entry cost - [Mixpanel](https://www.g2.com/products/mixpanel/reviews/mixpanel-review-12852280) – reviewers highlight affordable pricing compared with some competitors and useful event-based analytics features - [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12833525) – some startup-focused reviewers describe pricing as workable for growth reporting and attribution needs ### Which analytics platform is best for in-app purchase tracking? Based on G2 reviews, the best analytics platforms for in-app purchase tracking are usually the ones that connect subscription or revenue events directly to campaigns, user behavior, and monetization decisions. According to verified users, Adapty.io is strongly aligned with this use case because reviewers mention managing in-app purchases, subscription analytics, paywall testing, refunds, cohort analysis, and monetization workflows without building everything internally. G2 reviewers mention using it to track subscription performance, understand revenue behavior, and experiment with paywalls and offers more quickly. Reviewers also note some limitations around premium-only features and advanced customization, but the overall review pattern suggests it is a strong option for teams focused specifically on in-app purchase and subscription tracking. **Here are some of the top-rated products on G2:** - [Adapty.io](https://www.g2.com/products/adapty-io/reviews/adapty-io-review-12540345) – built for subscription tracking, cohort analysis, refunds, and paywall optimization in mobile apps - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews/amplitude-analytics-review-12381768) – used to analyze product behavior and track app sales and financial trends alongside user activity - [Adjust](https://www.g2.com/products/adjust/reviews/adjust-review-12592313) – helps teams track revenue from in-app purchases and analyze metrics tied to campaign scaling decisions ## G2 Grid® for Mobile App Analytics Tools ![G2 Grid® for Mobile App Analytics Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-app-analytics/grids.png?focus%5B%5D=19095&focus%5B%5D=356&focus%5B%5D=19735&focus%5B%5D=18196&focus%5B%5D=16131&focus%5B%5D=1636&focus%5B%5D=66642&focus%5B%5D=3558) Highlighted products: Adjust, Google Analytics, Amplitude Analytics, AppsFlyer, CleverTap, Mixpanel, Singular, and Adobe Analytics. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-app-analytics/grids.json?focus%5B%5D=adjust&focus%5B%5D=google-analytics&focus%5B%5D=amplitude-analytics&focus%5B%5D=appsflyer&focus%5B%5D=clevertap&focus%5B%5D=mixpanel&focus%5B%5D=singular&focus%5B%5D=adobe-analytics&segment=mid-market) ## How Many Mobile App Analytics Tools Products Does G2 Track? **Total Products under this Category:** 95 ### Category Stats (Jul 2026) - **Average Rating**: 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: WalkMe (+0.07%) - Among all products in this category, WalkMe recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Mobile App Analytics Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 29,300+ Authentic Reviews - 95+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Tricentis Tosca Tricentis Tosca is an AI-powered test automation platform that enables enterprise organizations to achieve continuous testing across complex, multi-application landscapes. It is a type of end-to-end test automation solution that helps teams validate software quality across functional, regression, API, UI, accessibility, and performance test types from a unified platform. Tosca supports codeless test automation across more than 160 enterprise technologies, including SAP, Salesforce, Oracle, ServiceNow, Workday, Snowflake, and a broad range of web, desktop, and mobile applications. 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[Similarweb App Intelligence](https://www.g2.com/products/similarweb-app-intelligence/reviews) Similarweb App Intelligence helps product, growth and marketing teams win in the app economy with unmatched market-wide visibility. Covering 4M+ iOS and Android apps across 58 markets with rich historical data, Similarweb shows how, why and where apps grow so teams can benchmark performance, spot market trends early and make data-backed moves. Here’s what Similarweb unlocks for your team: - Benchmark competitors end to end Compare store performance, active users, sessions, retention and revenue with detailed resolution. -Discover new audiences and markets Use audience demographics and cross-app usage insights across 58 countries to guide expansion decisions. - Build smarter app roadmaps Analyze reviews, ratings, and competitor growth drivers to prioritize the right product investments. - Connect web and app behavior Understand total market share, cross-platform journeys, and emerging consumer trends in one view. - Power sales with SDK intelligence Track 2,800+ SDKs across 32 categories to uncover competitor tools and build targeted lead lists. - Access data flexibly, ready for AI workflows Use the platform, API, or custom data feeds. Plug app data directly into your own AI agents to make the magic happen. **Average Rating:** 4.6/5.0 **Total Reviews:** 69 **How Do G2 Users Rate Similarweb App Intelligence?** - **Return:** 9.3/10 (Category avg: 8.5/10) - **Retention:** 9.2/10 (Category avg: 8.5/10) - **Engagement:** 9.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Similarweb App Intelligence?** - **Seller:** [Similarweb](https://www.g2.com/sellers/similarweb) - **Year Founded:** 2007 - **HQ Location:** New York - **Twitter:** @Similarweb (62,619 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/429838/ (1,253 employees on LinkedIn®) - **Ownership:** NYSE: SMWB **Who Uses This Product?** - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 46% Small-Business, 35% Mid-Market #### What Are Similarweb App Intelligence's Pros and Cons? **Pros:** - Analytics (1 reviews) - Competitor Analysis (1 reviews) - Competitor Insights (1 reviews) - Comprehensive Data (1 reviews) - Data Accuracy (1 reviews) **Cons:** - Competitor Analysis (1 reviews) - Dashboard Issues (1 reviews) - Dashboard Usability (1 reviews) - Improvements Needed (1 reviews) - Inadequate Competitor Analysis (1 reviews) ### What Do G2 Reviewers Say About Similarweb App Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users find the **enhanced market visibility** of Similarweb App Intelligence invaluable for comprehensive competitive analysis in mobile sectors. - Users find that **Similarweb's App Intelligence enhances competitive analysis** by providing essential insights into mobile app performance. - Users find **Competitor Insights** in Similarweb invaluable for detailed app performance analysis, enhancing competitive benchmarking significantly. - Users value the **comprehensive data** from Similarweb App Intelligence, enabling accurate competitive analysis in mobile app environments. - Users appreciate the **data accuracy** of Similarweb App Intelligence, enhancing competitive assessments and market visibility significantly. **Cons:** - Users feel the **competitor analysis features are limited** , making in-depth assessments less flexible and comprehensive. - Users find the **dashboard issues** in Similarweb App Intelligence limit comprehensive analysis and functionality compared to Web Intelligence. - Users find the **dashboard usability** lacking in depth and features, limiting their ability for detailed analysis. - Users find the **limited features and incomplete data** of App Intelligence hinder in-depth analysis compared to Web Intelligence. - Users note the **inadequate competitor analysis** in Similarweb App Intelligence, limiting its depth and flexibility compared to alternatives. #### What Are Recent G2 Reviews of Similarweb App Intelligence? **"[Powerful market intelligence with some data coverage caveats](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117)"** **Rating:** 4.5/5.0 stars *— Prisca P.* [Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12621117) --- **"[Critical Global App Insights for Tracking Performance and Market Share](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980)"** **Rating:** 4.5/5.0 stars *— Jamie R.* [Read full review](https://www.g2.com/survey_responses/similarweb-app-intelligence-review-12835980) --- #### What Are G2 Users Discussing About Similarweb App Intelligence? - [What is Explorer by 42matters used for?](https://www.g2.com/discussions/what-is-explorer-by-42matters-used-for) - 1 comment ### 2. [UXCam](https://www.g2.com/products/uxcam/reviews) UXCam is a product analytics platform with integrated AI analyst, for mobile apps and websites. The company serves companies in 50+ countries and processes 100B+ data points every month. With UXCam, you can create funnels, retention charts, and dashboards to see what percentage of people are dropping off at each stage. Once you see a drop-off, you can zoom in and look at the recordings and heatmaps to understand why it happened. Book a free & quick demo on the UXCam website to learn more. **Average Rating:** 4.6/5.0 **Total Reviews:** 209 **How Do G2 Users Rate UXCam?** - **Return:** 8.2/10 (Category avg: 8.5/10) - **Retention:** 8.2/10 (Category avg: 8.5/10) - **Engagement:** 8.7/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) **Who Is the Company Behind UXCam?** - **Seller:** [UXCam](https://www.g2.com/sellers/uxcam) - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @uxcam (2,141 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ux-cam/ (82 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Product Manager - **Top Industries:** Financial Services, Computer Software - **Company Size:** 56% Small-Business, 29% Mid-Market #### What Are UXCam's Pros and Cons? **Pros:** - Session Replay (8 reviews) - Customer Support (6 reviews) - Error Tracking (6 reviews) - User Behavior Tracking (6 reviews) - Heatmaps (5 reviews) **Cons:** - Dashboard Issues (3 reviews) - Search Difficulty (3 reviews) - Cluttered Interface (2 reviews) - Data Overload (2 reviews) - Filtering Issues (2 reviews) ### What Do G2 Reviewers Say About UXCam? *AI-generated summary from verified user reviews* **Pros:** - Users value the **session replay feature** of UXCam for its clarity in understanding user interactions and improving design. - Users commend the **awesome customer support** of UXCam, consistently providing excellent information and assistance whenever needed. - Users value the **error tracking capabilities** of UXCam, enabling swift identification and resolution of issues in the app. - Users value the **efficient user behavior tracking** of UXCam, which simplifies session analysis and reveals app bugs. - Users value the **clear insights from heatmaps** that enhance understanding of user interactions and improve app design. **Cons:** - Users find the **dashboard overwhelming and not very user-friendly** , often requiring extra time for improvements. - Users find the **search difficulty** challenging due to limited filters and non-intuitive dashboard navigation. - Users find the **cluttered interface** overwhelming, suggesting a need for simplification to reduce information overload. - Users find the **dashboard overwhelming** due to information overload, suggesting a need for simplification upon initial use. - Users find the **filtering options inadequate** , alongside a less intuitive dashboard impacting overall usability. #### What Are Recent G2 Reviews of UXCam? **"[Great tool to understand user behaviour](https://www.g2.com/survey_responses/uxcam-review-11585443)"** **Rating:** 5.0/5.0 stars *— Vijay S.* [Read full review](https://www.g2.com/survey_responses/uxcam-review-11585443) --- **"[Flexibility on my Plan](https://www.g2.com/survey_responses/uxcam-review-10626899)"** **Rating:** 5.0/5.0 stars *— Carlos T.* [Read full review](https://www.g2.com/survey_responses/uxcam-review-10626899) --- #### What Are G2 Users Discussing About UXCam? - [What is UXCam used for?](https://www.g2.com/discussions/what-is-uxcam-used-for) - 1 comment ### 3. [Alchemer Digital](https://www.g2.com/products/alchemer-digital/reviews) Alchemer Digital helps you capture feedback and engage customers right where their experience happens—inside your app or on your website. Instead of waiting for feedback after the fact, you can ask, listen, and act in the moment. Trigger in-app and on-site surveys, prompts, and messages based on real customer behavior. Whether someone completes a key action, hits a friction point, or shows signs of churn, Alchemer Digital lets you reach them with the right message at the right time—without disrupting their experience. Go beyond basic feedback collection. With precise targeting and real-time delivery, you can uncover what’s driving engagement, identify issues before they turn into churn, and guide customers toward better outcomes while they’re still active. And because Alchemer Digital connects with your broader systems, feedback doesn’t sit in a dashboard. It flows to the right teams, triggers follow-ups, and supports closed-loop feedback—so you can respond quickly and keep improving. Built for product, marketing, and customer teams, Alchemer Digital makes it easy to improve engagement, increase retention, and turn everyday interactions into meaningful insights. This is why many of the largest brands in the world, including, CNN, JetBlue, eBay, Safeway, and FanDuel, engage their mobile customers with Alchemer Mobile. **Average Rating:** 4.3/5.0 **Total Reviews:** 181 **How Do G2 Users Rate Alchemer Digital?** - **Retention:** 6.7/10 (Category avg: 8.5/10) - **Engagement:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Alchemer Digital?** - **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer) - **HQ Location:** Louisville, CO - **Twitter:** @AlchemerHQ (7,024 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (230 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Product Manager, Product Manager - **Top Industries:** Telecommunications, Financial Services - **Company Size:** 45% Enterprise, 38% Mid-Market #### What Are Recent G2 Reviews of Alchemer Digital? **"[Feedback helps us help our members](https://www.g2.com/survey_responses/alchemer-digital-review-5468917)"** **Rating:** 4.5/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-5468917) --- **"[Apptentive is a great tool to increase your app ratings & deliver messages & surveys to your users.](https://www.g2.com/survey_responses/alchemer-digital-review-7344060)"** **Rating:** 4.5/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/alchemer-digital-review-7344060) --- #### What Are G2 Users Discussing About Alchemer Digital? - [What is Apptentive used for?](https://www.g2.com/discussions/what-is-apptentive-used-for) ### 4. [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) Quantum Metric is the customer-centered digital analytics platform for today’s leading organizations. Providing a simplified approach to monitor, diagnose and optimize the digital journeys that matter most, the Quantum Metric platform offers in-depth customer understanding, quantified and tied to core business objectives. Today, Quantum Metric captures insights from 40% of the world’s internet users, supporting global brands across every industry to get to the heart of their customer, with greater speed and efficiency. For more information about Quantum Metric, visit www.quantummetric.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 269 **How Do G2 Users Rate Quantum Metric?** - **Return:** 8.2/10 (Category avg: 8.5/10) - **Retention:** 8.3/10 (Category avg: 8.5/10) - **Engagement:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Quantum Metric?** - **Seller:** [Quantum Metric](https://www.g2.com/sellers/quantum-metric-c9ee7f75-688d-48f8-a8eb-b2d170bfa71c) - **Company Website:** https://www.quantummetric.com - **Year Founded:** 2015 - **HQ Location:** Colorado Springs, Colorado, United States - **Twitter:** @quantummetric (673 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/quantum-metric/ (460 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Retail, Telecommunications - **Company Size:** 62% Enterprise, 25% Mid-Market #### What Are Quantum Metric's Pros and Cons? **Pros:** - Insights (14 reviews) - Ease of Use (12 reviews) - Session Replay (10 reviews) - Analytics (8 reviews) - Easy Setup (6 reviews) **Cons:** - Learning Curve (8 reviews) - Steep Learning Curve (7 reviews) - Search Difficulty (6 reviews) - Session Management (6 reviews) - Replay Issues (5 reviews) ### What Do G2 Reviewers Say About Quantum Metric? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **almost real-time insights** provided by Quantum Metric, enhancing their understanding of user interactions. - Users appreciate the **ease of use** of Quantum Metric, enabling intuitive analysis of customer experience and behavior. - Users value the **almost real-time session replays** of Quantum Metric, enhancing insights and user behavior analysis. - Users value the **comprehensive analytics** of Quantum Metric, enabling in-depth insights into customer behavior and experience. - Users appreciate the **easy setup** of Quantum Metric, enabling quick integration and effective tracking for improved user experience. **Cons:** - Users find a **steep learning curve** with Quantum Metric, citing difficulties in using features and accessing training content. - Users find the **steep learning curve** of Quantum Metric challenging, as the dense UI complicates initial understanding. - Users face **search difficulty** with session replays, making it hard to find and utilize recorded sessions effectively. - Users face **difficulties with session management** , including loading issues, visibility problems, and linked user sessions. - Users face **replay issues** with Quantum Metric, finding it time-consuming and challenging to locate user sessions. #### What Are Recent G2 Reviews of Quantum Metric? **"[Real-Time Insights to Spot User Friction and Technical Errors](https://www.g2.com/survey_responses/quantum-metric-review-12998821)"** **Rating:** 4.5/5.0 stars *— ULISES RODRIGO G.* [Read full review](https://www.g2.com/survey_responses/quantum-metric-review-12998821) --- **"[Provides value but needs improvements](https://www.g2.com/survey_responses/quantum-metric-review-7685246)"** **Rating:** 4.0/5.0 stars *— mIGUEL D.* [Read full review](https://www.g2.com/survey_responses/quantum-metric-review-7685246) --- #### What Are G2 Users Discussing About Quantum Metric? - [What is Quantum Metric used for?](https://www.g2.com/discussions/what-is-quantum-metric-used-for) ### 5. [Smartlook](https://www.g2.com/products/smartlook/reviews) Smartlook is an analytics solution for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind your users' actions. Learn more about our features ↩️ Brands can easily understand how customers precisely interact with their website and app by: - Watching recordings of every user, and seeing exactly what they see, down to the same resolution. - Using automatically tracked events generated within the website/app, from tapping a button to typing text. - Building conversion funnels and finding out where most of their users are leaving the website/app (and seeing what they did before they left). - Creating heatmaps of visitors’ clicks, scrolls, and moves, to highlight popular elements. Smartlook cuts out all the guesswork and gathers brands’ app data together on one central dashboard, which enables sharing and collaborating with colleagues. This means clear, data-driven decision-making for product managers, marketers, UX designers, and developers to constantly improve each website and app by reducing churn rates, boosting conversions, identifying and fixing bugs, and improving UX. **Average Rating:** 4.6/5.0 **Total Reviews:** 837 **How Do G2 Users Rate Smartlook?** - **Return:** 8.0/10 (Category avg: 8.5/10) - **Retention:** 8.1/10 (Category avg: 8.5/10) - **Engagement:** 8.8/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Smartlook?** - **Seller:** [Cisco](https://www.g2.com/sellers/cisco) - **Year Founded:** 1984 - **HQ Location:** San Jose, CA - **Twitter:** @Cisco (720,366 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cisco/ (95,545 employees on LinkedIn®) - **Ownership:** NASDAQ:CSCO **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 85% Small-Business, 12% Mid-Market #### What Are Smartlook's Pros and Cons? **Pros:** - Analytics (2 reviews) - Ease of Use (2 reviews) - Insights (2 reviews) - User Interface (2 reviews) - Affordable (1 reviews) **Cons:** - Cluttered Interface (1 reviews) - Complex Features (1 reviews) - Dashboard Issues (1 reviews) - Data Retention (1 reviews) - Delays (1 reviews) ### What Do G2 Reviewers Say About Smartlook? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **analytics capabilities** of Smartlook, especially for visualizing user behavior and enhancing decision-making. - Users appreciate the **ease of use** of Smartlook, highlighting its intuitive interface and effective analytics tools. - Users appreciate the **intuitive interface and custom dashboards** of Smartlook, enhancing focus on key metrics and user behavior. - Users praise the **clean and attractive interface** of Smartlook, enhancing navigation and focusing on essential metrics. - Users value the **affordable pricing** of Smartlook, especially appreciating the useful free plan for trials. **Cons:** - Users find the **cluttered interface** can be overwhelming, hindering the overall user experience with Smartlook. - Users find the **complex features** of Smartlook, like creating heat maps, challenging and restricting for free plans. - Users often experience **dashboard issues** , such as an overloaded interface and occasional visual glitches, affecting usability. - Users are frustrated by the **limited 1-month data retention** and difficulties in creating and maintaining heat maps. - Users find the **delays in tracking record duration and heat map creation** hinder their experience with Smartlook. #### What Are Recent G2 Reviews of Smartlook? **"[I use smartlook to understand user behaviour on our website](https://www.g2.com/survey_responses/smartlook-review-8289390)"** **Rating:** 5.0/5.0 stars *— Verified User in Market Research* [Read full review](https://www.g2.com/survey_responses/smartlook-review-8289390) --- **"[Smartlook Makes Troubleshooting Customer Issues Easy](https://www.g2.com/survey_responses/smartlook-review-12700350)"** **Rating:** 4.5/5.0 stars *— Rylee S.* [Read full review](https://www.g2.com/survey_responses/smartlook-review-12700350) --- #### What Are G2 Users Discussing About Smartlook? - [What is Smartlook used for?](https://www.g2.com/discussions/what-is-smartlook-used-for) ### 6. [Tenjin](https://www.g2.com/products/tenjin/reviews) Tenjin helps fast-growing mobile publishers scale with simple, powerful advertising measurement. For a flat $200/month, you get full access to all features - no hidden fees and cancel anytime.The all‑inclusive suite includes attribution, LTV prediction, cost aggregation, and more. Trusted by 30,000+ apps and thousands of partners, Tenjin has been driving results since its Y Combinator graduation in 2014. **Average Rating:** 4.3/5.0 **Total Reviews:** 53 **How Do G2 Users Rate Tenjin?** - **Return:** 8.8/10 (Category avg: 8.5/10) - **Retention:** 8.7/10 (Category avg: 8.5/10) - **Engagement:** 8.1/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Tenjin?** - **Seller:** [Tenjin](https://www.g2.com/sellers/tenjin) - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **LinkedIn® Page:** https://www.linkedin.com/company/3754327/ (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games - **Company Size:** 66% Small-Business, 25% Mid-Market #### What Are Tenjin's Pros and Cons? **Pros:** - Customer Support (7 reviews) - Ease of Use (5 reviews) - Insights (5 reviews) - Attribution (4 reviews) - Data Management (4 reviews) **Cons:** - Integration Issues (2 reviews) - Attribution Issues (1 reviews) - Complex Setup (1 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Tenjin? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **responsive customer support** of Tenjin, feeling guided and valued throughout their experience. - Users appreciate the **user-friendly dashboard** of Tenjin, streamlining user acquisition tracking and enhancing decision-making. - Users value the **centralized dashboard** of Tenjin, enhancing decision-making and streamlining user acquisition analysis effectively. - Users value Tenjin for its **seamless attribution integration** , enhancing user acquisition workflows with excellent support and user-friendly dashboard. - Users value the **centralized data management** in Tenjin, enhancing decision-making and streamlining user acquisition analysis effectively. **Cons:** - Users face **integration issues** with Tenjin, highlighting the need for simpler connections and more partner integrations. - Users struggle with **attribution issues** on iOS and find the initial setup time-consuming and reliant on support. - Users find the **complex setup** of Tenjin challenging, often needing support to navigate initial configurations. - Users find the **cost can become quite high** if they exceed their plan limits with Tenjin. - Users note a **learning curve** initially, with some views lacking intuitiveness but still recommend the platform. #### What Are Recent G2 Reviews of Tenjin? **"[Centralized UA Spend Tracking with Room for Improvement](https://www.g2.com/survey_responses/tenjin-review-11935488)"** **Rating:** 4.0/5.0 stars *— Qasim A.* [Read full review](https://www.g2.com/survey_responses/tenjin-review-11935488) --- **"[Perfect fit for a mobile game studio](https://www.g2.com/survey_responses/tenjin-review-11832570)"** **Rating:** 5.0/5.0 stars *— Sinan D.* [Read full review](https://www.g2.com/survey_responses/tenjin-review-11832570) --- #### What Are G2 Users Discussing About Tenjin? - [What does Tenjin do?](https://www.g2.com/discussions/what-does-tenjin-do) - 1 comment - [What is the use of Tenjin?](https://www.g2.com/discussions/what-is-the-use-of-tenjin) - 1 comment - [What is Tenjin automation?](https://www.g2.com/discussions/what-is-tenjin-automation) - 1 comment - [What is Tenjin tool?](https://www.g2.com/discussions/what-is-tenjin-tool) - 1 comment ### 7. [Kochava](https://www.g2.com/products/kochava/reviews) Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally. **Average Rating:** 4.1/5.0 **Total Reviews:** 131 **How Do G2 Users Rate Kochava?** - **Return:** 7.8/10 (Category avg: 8.5/10) - **Retention:** 7.6/10 (Category avg: 8.5/10) - **Engagement:** 8.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Kochava?** - **Seller:** [Kochava](https://www.g2.com/sellers/kochava) - **Company Website:** https://www.kochava.com - **Year Founded:** 2011 - **HQ Location:** Sandpoint, US - **Twitter:** @kochava (12 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2377474/ (168 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Entertainment - **Company Size:** 39% Mid-Market, 31% Enterprise #### What Are Kochava's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Attribution (5 reviews) - Data Investigation (5 reviews) - Insights (5 reviews) - User Interface (5 reviews) **Cons:** - Poor UI (6 reviews) - Complex Features (5 reviews) - Not Intuitive (5 reviews) - UX Improvement (5 reviews) - Limitations (4 reviews) ### What Do G2 Reviewers Say About Kochava? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive and helpful customer support** provided by the Kochava team for resolving queries effectively. - Users value Kochava's **accurate cross-device attribution** capabilities, enhancing campaign measurement and optimization across multiple platforms. - Users value the **data granularity** of Kochava, appreciating the extensive availability and exceptional customer support. - Users appreciate the **deep data insights and robust analytics** of Kochava, enhancing their understanding of user behavior. - Users find Kochava's **intuitive user interface** enhances data management and analysis, making the process straightforward and efficient. **Cons:** - Users find the **poor UI** of Kochava challenging, making navigation and report generation frustratingly complex. - Users find **complex features** of Kochava challenging, complicating tasks like custom queries and data extraction. - Users feel that Kochava's platform is **not intuitive** , leading to confusion and complications in navigation and reporting. - Users find Kochava's **UX improvements necessary** due to its clunky interface and non-intuitive reporting processes. - Users face **limitations in data access and integration** with DSPs, making it challenging to obtain detailed insights. #### What Are Recent G2 Reviews of Kochava? **"[Outstanding Custom Support and Insightful Solutions](https://www.g2.com/survey_responses/kochava-review-12580512)"** **Rating:** 5.0/5.0 stars *— Mike R.* [Read full review](https://www.g2.com/survey_responses/kochava-review-12580512) --- **"[Exceptional Support, Room For Innovation](https://www.g2.com/survey_responses/kochava-review-12543755)"** **Rating:** 4.0/5.0 stars *— Mike T.* [Read full review](https://www.g2.com/survey_responses/kochava-review-12543755) --- #### What Are G2 Users Discussing About Kochava? - [What do you recommend for marketers considering Kochava for mobile attribution and analytics?](https://www.g2.com/discussions/what-do-you-recommend-for-marketers-considering-kochava-for-mobile-attribution-and-analytics) - [What is Kochava used for?](https://www.g2.com/discussions/what-is-kochava-used-for) - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment ### 8. [PostHog](https://www.g2.com/products/posthog/reviews) PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments and deploy new features, all in one platform. - DESIGN BETTER: Robust product analytics. Multivariate A/B experiments. User segmentation and 50+ integrations. PostHog has everything you need to build better products. - BUILD BETTER: Roll out new features safely with feature flags, debug issues with session recordings and plan new features with correlation analysis -- all in PostHog. - DEVELOP BETTER: Expect an SDK, API, event pipelines, an SQL-like syntax for deep analysis, and an open-source app platform. - SCALE BETTER: US or EU hosting available, powered by ClickHouse. Everything is SOC2 certified, GDPR-ready, and HIPAA-compliant. PostHog is scalable to teams of any size and priced based on usage. It's entirely open source, so you can inspect every line of code, make suggestions or even build directly on top of the product to add new features and integrations. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,044 **How Do G2 Users Rate PostHog?** - **Return:** 7.8/10 (Category avg: 8.5/10) - **Retention:** 8.2/10 (Category avg: 8.5/10) - **Engagement:** 8.5/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind PostHog?** - **Seller:** [PostHog](https://www.g2.com/sellers/posthog) - **Year Founded:** 2020 - **HQ Location:** San Francisco, US - **Twitter:** @posthog (21,577 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/posthog/ (201 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 77% Small-Business, 16% Mid-Market #### What Are PostHog's Pros and Cons? **Pros:** - Ease of Use (187 reviews) - Easy Setup (165 reviews) - Analytics (151 reviews) - Insights (129 reviews) - Session Recordings (112 reviews) **Cons:** - Learning Curve (106 reviews) - Steep Learning Curve (88 reviews) - Confusion (59 reviews) - Complexity (57 reviews) - Missing Features (52 reviews) ### What Do G2 Reviewers Say About PostHog? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of PostHog, simplifying analytics management and boosting developer efficiency. - Users love the **easy setup** of PostHog, allowing quick integration and seamless project management within minutes. - Users appreciate PostHog for its **ease of use and detailed analytics** , simplifying user behavior tracking and website performance. - Users value the **intuitive interface and detailed insights** of PostHog, aiding in understanding early traffic effectively. - Users find the **session recordings** of PostHog immensely useful for analyzing user behavior effectively. **Cons:** - Users find the **steep learning curve** of PostHog frustrating, as it complicates navigating its features and understanding data. - Users report a **steep learning curve** with PostHog, finding its features challenging and frustrating to navigate effectively. - Users find the **user interface intimidating** , leading to confusion, particularly with SQL queries and admin panel navigation. - Users find the **initial setup complexity** of PostHog challenging, requiring time to navigate and understand its features. - Users note the **missing features** in PostHog, leading to customization challenges and overlooked events. #### What Are Recent G2 Reviews of PostHog? **"[PostHog Gives a Complete, Connected View of the Customer Journey](https://www.g2.com/survey_responses/posthog-review-12905573)"** **Rating:** 5.0/5.0 stars *— Amirhossein A.* [Read full review](https://www.g2.com/survey_responses/posthog-review-12905573) --- **"[PostHog Delivers Clear User Visibility with Developer-Friendly Analytics](https://www.g2.com/survey_responses/posthog-review-12878682)"** **Rating:** 5.0/5.0 stars *— Natanael G.* [Read full review](https://www.g2.com/survey_responses/posthog-review-12878682) --- #### What Are G2 Users Discussing About PostHog? - [What is PostHog used for?](https://www.g2.com/discussions/what-is-posthog-used-for) - 1 comment - [How does PostHog work?](https://www.g2.com/discussions/how-does-posthog-work) - [What does PostHog do?](https://www.g2.com/discussions/what-does-posthog-do) ### 9. [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) Rokt mParticle is a hybrid customer data platform (CDP) that combines real-time streaming architecture with composable, warehouse-native architecture in a single platform. It is purpose-built for enterprise teams who need both: activating customer data in real time from streaming pipelines and directly from their cloud data warehouse, without rebuilding infrastructure or duplicating data. With hundreds of API-based integrations, Rokt mParticle makes data flow seamlessly across every channel so marketing, product, and data teams can move faster with less hassle. Core capabilities include Customer 360 identity resolution, AI-powered audience segmentation, predictive analytics, and end-to-end data governance with built-in privacy controls. Rokt mParticle connects to 300+ native integrations, routing customer data across marketing, product, and analytics tools without data loss or latency. Global brands including HBO Max, JetBlue, SoFi, Burger King, Chick-fil-A, Spotify, and Klarna use Rokt mParticle to improve identity match rates, grow high-value audiences, lower customer acquisition costs, and drive measurable revenue lift across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 175 **How Do G2 Users Rate mParticle by Rokt?** - **Return:** 7.5/10 (Category avg: 8.5/10) - **Retention:** 8.0/10 (Category avg: 8.5/10) - **Engagement:** 8.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) **Who Is the Company Behind mParticle by Rokt?** - **Seller:** [ROKT](https://www.g2.com/sellers/rokt) - **Company Website:** https://rokt.com - **Year Founded:** 2012 - **HQ Location:** New York, US - **Twitter:** @ROKT (1,134 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/rokt/ (752 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Data Analyst - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 53% Mid-Market, 27% Small-Business #### What Are mParticle by Rokt's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Insights (4 reviews) - Automation Efficiency (2 reviews) - Collaboration (2 reviews) - Easy Creation (2 reviews) **Cons:** - Complex Configuration (2 reviews) - Complexity (2 reviews) - Complexity Issues (2 reviews) - Learning Curve (2 reviews) - Steep Learning Curve (2 reviews) ### What Do G2 Reviewers Say About mParticle by Rokt? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of mParticle, simplifying data management and integration across multiple platforms. - Users appreciate the **organization and analysis of customer data** in mParticle, simplifying data management across platforms. - Users value the **automation efficiency** of mParticle, simplifying data management and reducing manual effort for customer insights. - Users value the **collaboration features** of mParticle, effectively organizing data and simplifying audience sharing across platforms. - Users find it easy to **create and share audiences** using mParticle, benefiting from seamless integrations and excellent support. **Cons:** - Users struggle with the **complex configuration** of mParticle, finding the learning curve steep and settings difficult to navigate. - Users face a **steep learning curve** with mParticle, making it challenging for new users to navigate effectively. - Users struggle with the **complexity issues** of mParticle, finding it challenging to navigate and configure effectively. - Users struggle with the **steep learning curve** of mParticle, which complicates onboarding and effective usage for new users. - Users face a **steep learning curve** with mParticle, making it challenging for newcomers to navigate its complexities. #### What Are Recent G2 Reviews of mParticle by Rokt? **"[A tool that covers all the essentials to enable multi-channel marketing](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934)"** **Rating:** 4.0/5.0 stars *— Ben D.* [Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12460934) --- **"[Love the tool mParticle – but with some troubles](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424)"** **Rating:** 4.0/5.0 stars *— Ayur M.* [Read full review](https://www.g2.com/survey_responses/mparticle-by-rokt-review-12086424) --- #### What Are G2 Users Discussing About mParticle by Rokt? - [What is Indicative used for?](https://www.g2.com/discussions/what-is-indicative-used-for) - [What is mParticle used for?](https://www.g2.com/discussions/what-is-mparticle-used-for) ### 10. [Sensor Tower](https://www.g2.com/products/sensor-tower/reviews) Sensor Tower is a global provider of digital intelligence solutions, empowering companies to understand consumer behavior and market performance across mobile apps, digital platforms, and gaming ecosystems. Headquartered in San Francisco, Sensor Tower's insights are trusted by more than 2,500 enterprises worldwide. **Average Rating:** 4.3/5.0 **Total Reviews:** 141 **How Do G2 Users Rate Sensor Tower?** - **Return:** 7.5/10 (Category avg: 8.5/10) - **Retention:** 8.0/10 (Category avg: 8.5/10) - **Engagement:** 8.0/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind Sensor Tower?** - **Seller:** [Sensor Tower](https://www.g2.com/sellers/sensor-tower) - **Year Founded:** 2013 - **HQ Location:** San Francisco, California - **Twitter:** @SensorTower (204,008 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sensor-tower/ (438 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Games, Information Technology and Services - **Company Size:** 47% Mid-Market, 31% Small-Business #### What Are Recent G2 Reviews of Sensor Tower? **"[More than 5 years with Data.ai](https://www.g2.com/survey_responses/sensor-tower-review-8908691)"** **Rating:** 4.0/5.0 stars *— Jane A.* [Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8908691) --- **"[Excellent Resource for Monitoring App Performance](https://www.g2.com/survey_responses/sensor-tower-review-8920388)"** **Rating:** 4.5/5.0 stars *— John E.* [Read full review](https://www.g2.com/survey_responses/sensor-tower-review-8920388) --- #### What Are G2 Users Discussing About Sensor Tower? - [Is sensor tower accurate?](https://www.g2.com/discussions/is-sensor-tower-accurate) - [What is sensor tower Aso?](https://www.g2.com/discussions/what-is-sensor-tower-aso) - [Where does Sensor Tower get its data?](https://www.g2.com/discussions/where-does-sensor-tower-get-its-data) - [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) - 1 comment - [What does Sensor Tower do?](https://www.g2.com/discussions/what-does-sensor-tower-do) ### 11. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention. **Average Rating:** 4.1/5.0 **Total Reviews:** 164 **How Do G2 Users Rate Kissmetrics?** - **Return:** 9.6/10 (Category avg: 8.5/10) - **Retention:** 9.3/10 (Category avg: 8.5/10) - **Engagement:** 9.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Kissmetrics?** - **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics) - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **Twitter:** @Kissmetrics (203,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1541358/ (40 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Internet - **Company Size:** 54% Small-Business, 34% Mid-Market #### What Are Recent G2 Reviews of Kissmetrics? **"[Timely web data analytics for favorable decision making](https://www.g2.com/survey_responses/kissmetrics-review-7965606)"** **Rating:** 4.5/5.0 stars *— Eric M.* [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-7965606) --- **"[Excellent Human Behavior Analytics Platform with In-depth Insights](https://www.g2.com/survey_responses/kissmetrics-review-8338051)"** **Rating:** 5.0/5.0 stars *— Matt A.* [Read full review](https://www.g2.com/survey_responses/kissmetrics-review-8338051) --- #### What Are G2 Users Discussing About Kissmetrics? - [What is Kissmetrics used for?](https://www.g2.com/discussions/what-is-kissmetrics-used-for) - 1 upvote ### 12. [Upland Localytics](https://www.g2.com/products/upland-localytics/reviews) Upland Localytics is mobile app marketing and analytics software that creates personalized mobile experiences to drive engagement, loyalty, and conversion. The solution is used on billions of devices across more than 20,000 apps, helping leading B2B and B2C companies to connect with their customers on a deeper, more meaningful level through engaging mobile marketing campaigns. Customers love Upland Localytics for its customer loyalty, app experience, deeper ROI. Learn more at www.uplandsoftware.com/localytics/ **Average Rating:** 3.9/5.0 **Total Reviews:** 18 **How Do G2 Users Rate Upland Localytics?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10) **Who Is the Company Behind Upland Localytics?** - **Seller:** [Localytics](https://www.g2.com/sellers/localytics) - **Year Founded:** 2014 - **HQ Location:** Austin, TX - **Twitter:** @Localytics (9,036 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/localytics/ (34 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 61% Mid-Market, 28% Enterprise #### What Are Recent G2 Reviews of Upland Localytics? **"[Great platform for mobile marketers](https://www.g2.com/survey_responses/upland-localytics-review-3275184)"** **Rating:** 4.0/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3275184) --- **"[Customer Service is quick and reliable ](https://www.g2.com/survey_responses/upland-localytics-review-3103265)"** **Rating:** 4.0/5.0 stars *— Jacquelyn D.* [Read full review](https://www.g2.com/survey_responses/upland-localytics-review-3103265) --- ### 13. [Asodesk](https://www.g2.com/products/asodesk/reviews) One solution to grow your app business! Ecosystem for promoting mobile businesses. It includes tools and data for mobile marketing, working with product and app reviews, as well as training and agency services. Our products: 🚀 ASO tools. The complete set of tools for working with ASO. 🚀 Top charts & store analytics. The App Store and Google Play data research. 🚀 Analytics and replies to reviews. Professional tools for working with reviews. 🚀 StoreConsole. Application metadata management. 🚀 Competitive research. Tools for competitor application analysis. 🚀 App monitoring. Application position research. 🚀 App analytics. Analytics of application traffic sources. 🚀 Boost to the top. Incentivized installs from real users. 🚀 API. Build your own boards and get all the historical data through your interface. 🚀 Free tools. Find new keywords, analyze metrics, and get new insights for free. **Average Rating:** 4.6/5.0 **Total Reviews:** 44 **How Do G2 Users Rate Asodesk?** - **Return:** 9.4/10 (Category avg: 8.5/10) - **Retention:** 8.8/10 (Category avg: 8.5/10) - **Engagement:** 9.3/10 (Category avg: 8.6/10) - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Asodesk?** - **Seller:** [Asodesk](https://www.g2.com/sellers/asodesk) - **Year Founded:** 2016 - **HQ Location:** Nicosia, Egkomi - **Twitter:** @ASOdesk (1,289 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/asodeskinc/ (18 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Games - **Company Size:** 64% Small-Business, 32% Mid-Market #### What Are Recent G2 Reviews of Asodesk? **"[Clear and convenient Asodesk service](https://www.g2.com/survey_responses/asodesk-review-8282185)"** **Rating:** 4.5/5.0 stars *— Alexandra A.* [Read full review](https://www.g2.com/survey_responses/asodesk-review-8282185) --- **"[Thanks to asodesk for the best experience in using ASO tools](https://www.g2.com/survey_responses/asodesk-review-7924571)"** **Rating:** 5.0/5.0 stars *— Mykyta H.* [Read full review](https://www.g2.com/survey_responses/asodesk-review-7924571) --- #### What Are G2 Users Discussing About Asodesk? - [What does Asodesk do?](https://www.g2.com/discussions/what-does-asodesk-do) - [What is Checkaso?](https://www.g2.com/discussions/what-is-checkaso) - [What is Gummicube?](https://www.g2.com/discussions/what-is-gummicube) - [What is ASOdesk?](https://www.g2.com/discussions/what-is-asodesk) - 2 comments ## What Is Mobile App Analytics Tools? [Mobile Analytics Software](https://www.g2.com/categories/mobile-analytics) ## What Software Categories Are Similar to Mobile App Analytics Tools? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization) - [Product Analytics Software](https://www.g2.com/categories/product-analytics) --- ## How Do You Choose the Right Mobile App Analytics Tools? ### What You Should Know About Mobile App Analytics Tools ### What is Mobile App Analytics Software? The increased presence and influence of mobile devices has driven the necessity for mobile applications—and by extension, mobile app analytics software. Whether designed for e-commerce, gaming, finance, productivity, loyalty programs, or otherwise, there seems to be an application for almost anything one can imagine. Because of this lasting trend towards mobility, businesses are pushing hard to get their service or product out onto the mobile landscape. There is a need to understand how users interact with the applications one has built for their business. An app is only valuable if people are actually using it with any sense of regularity, and the ability to interact with the app easily or conveniently can play a huge role in whether the app succeeds. Mobile app analytics solutions allow companies to examine how users interact with their apps, providing all kinds of data including the type of device users are accessing from, how long they spend on pages in the app, how frequently a user opens the app, and more. The result is a data-driven picture of an app’s performance and how it fits into the marketplace. Using mobile app analytics software gives companies [real-time data](https://www.g2.com/categories/mobile-app-analytics/f/real-time-analysis) that informs continued product development. Depending on the tool used, teams can gain insight into unforeseen issues with new software updates, track usage patterns by demographics such as age and location, and more. Leveraging this data, development teams can constantly maintain and update their app’s interface to encourage the most desirable user journeys through their apps. If sudden, irregular patterns emerge, such as a sharp decline in traffic that might indicate downtime, mobile app analytics software can automatically alert teams via notifications to ensure a rapid response. Overall, mobile app analytics software gives teams an invaluable set of monitoring tools, data-gathering functions, and dashboards which allows them to manage their released applications in a way that reflects and responds to real user experiences.  ### What are the Common Features of Mobile App Analytics Software? The following are some core features within mobile app analytics software: **OS-based tracking:** Mobile app analytics tools need to be able to evaluate app performance based on the mobile operating system (OS) the app is running on. iOS and Android are the biggest players in mobile OS, but they are not the only platforms that mobile apps can run on. Some mobile app analytics solutions will also track the device type running an OS, accounting for other niche or proprietary systems and the respective OS version, for trending and further data analysis. **Session analytics:** The most basic mobile app analytics tool feature, session analytics, informs teams on the basics of how a user’s time is spent in an app. How long the app was used, wherein the app users went, and the kinds of activities they performed with the app are all valuable pieces of information that every company will want to know about their user audience. **Regional analytics:** Understanding where, geographically, users are accessing an application can give companies unique insights into their user base. This type of data can enable more effective targeted advertising, and it can generate particularly interesting insights and trends when combined with other usage data like carrier, device, and time spent using the app. **Date filtering:** Understanding usage data in the context of timeframes can lead to beneficial insights for one’s business. Aside from the more obvious analysis of app intelligence—for example, understanding how bug fixes affect rates of usership—businesses can garner more subtle insights, such as how usership changes after implementing subtle user interface updates or backend performance overhauls. **Audience analytics:** Is the application free, or does it require a one-time purchase? Does the application have paid features? Understanding how free and paid audience members interact with an app can give teams better insight into how the price of their application affects the way users interact with the app in their day to day. **Market trends:** It is as important to understand how a company’s apps compare to other apps on the market as it is to understand the users’ in-app activity. For an application to compete, the business needs to understand exactly what it is competing against. Mobile app analytics tools should provide market intelligence so that a business can always understand how its apps are performing in context with the market as a whole. **Reporting:** As with any analytics tool, reporting is a powerful way of consolidating key information into an easily digestible format. Mobile app analytics tools should be able to turn out reports regarding any data factor it tracks, allowing companies to get summaries of any possible data they might find to be important. **Data visualization:** This works similarly to the reporting functionality of other analytics tools. Data visualization—the process of turning raw data into charts, graphs, and other forms of visual representations—is a perfect at-a-glance representation of an app’s users, functions, and success. Data visualizations can be highly valuable for revealing trends in data that might otherwise be lost under the sheer volume that is captured by a mobile app analytics tool. **Code performance analysis:** Occurrences that negatively affect the user experience might originate from the application’s code. Some mobile app analytics tools will track performance down to the code level, which can reveal any code segments that are performing suboptimally. **Network filtering:** Understanding users’ networks can help lead to a better overall user experience. WiFi and carrier networks each have their connection strengths and consistencies, and some mobile app analytics tools will allow the filtering of performance data based on the method of network connection or other distinguishing network-adjacent traits like carrier name or region. Other Features of Mobile App Analytics Tools: [Heat maps](https://www.g2.com/categories/mobile-app-analytics/f/heat-maps), [Session replay](https://www.g2.com/categories/mobile-app-analytics/f/session-replay) ### What are the Benefits of Mobile App Analytics Software? **Usage insights:** What pages get the most traffic? What about the least? How often do users buy after putting an item in the app’s cart? What page do users bounce (leave the app) from the most? How much time do users spend in the app? These questions and more can all be answered with mobile app analytics solutions. Mobile app analytics tools focus on allowing businesses to leverage usage data into data-driven insights, helping them make better decisions about the app’s future direction and build. **Carrier and device insights:** The impact that certain carriers, devices, and operating systems can have on an app’s functionality and overall success tends to be overlooked. Mobile app analytics tools can offer insights into these factors. Such insights can help expose potential incompatibilities an app might have with the targeted user demographic. Armed with that information, developers can update the app to better fit its users’ preferences. **Performance insights:** While mobile app analytics software might not provide log outputs comparable to those of software testing tools, companies can discern other functional issues from their data. Notice a page or feature is rarely used? Maybe a disproportionate number of app closures after the loading of a specific app page? These might be indicators that something is not functioning properly on those pages and can inform developers to reexamine that build. ### Who Uses Mobile App Analytics Software? Mobile app analytics tools can provide significant, valuable insights for a business. While different teams might find value in different elements of this software, the following list rounds up the most common team members who would most regularly interact with mobile app analytics tools. **Product managers:** These users find value in mobile app analytics tools’ application quality of life (QoL) tracking. Changes in application QoL affect application usage and performance. The high-level insights drawn from mobile app analytics tools can help create a more well-informed product direction and improve the overall quality of an application. **Data analysts:** Data analysts should find significant value in mobile app analytics tools. The volume of data at their disposal allows data analysts to craft in-depth insights around numerous aspects of an application’s performance. Additionally, the in-software visualization and filtering features can help clarify the mass of data points that mobile app analytics generate. **Application developers:** Using mobile app analytics tools, application developers can specifically target application workflows for optimization or upkeep based on data. In-depth analytics around user interactions, region and network data, and code performance can be extremely valuable toward improving an application’s build and client-side operation. **Marketing teams:** Marketing teams can take the information collected by mobile app analytics tools and turn them into more effective targeted marketing campaigns. While some of the more technical in-app performance data might not be as useful to these teams, marketers can lean on invaluable resources like demographic, regional, and carrier data as they move toward a more well-informed marketing campaign. #### Software Related to Mobile App Analytics Software Related solutions that can be used together with Mobile App Analytics Software include: [Digital analytics software](https://www.g2.com/categories/digital-analytics) **:** Digital analytics software performs many of the same functions that mobile app analytics solutions do but specifically focused on website traffic and web page activity. Combining these two software resources can give businesses a more complete look at how customers interact with their digital offerings. [Mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization) **:** Focusing more on user interaction with an application rather than user habits, mobile app optimization software helps companies better solicit the most advantageous user interactions with an application. Mobile app optimization tools focus on the most and least used aspects of an app, explore trends in app usage, and help turn that data into actionable insights. ### Challenges with Mobile App Analytics Software Software solutions can come with their own set of challenges.  **Overtracking:** Overtracking can be a real issue for businesses. Because mobile app analytics solutions offer the ability to track so many aspects of an app’s existence, it is incredibly tempting to try to track all of it. Companies need to be sure to track and analyze what is important for their app’s success, and this may differ from company to company. For example, mobile video game app companies will want to track different data points than a retailer might for their store’s mobile app. If a business cannot fight the temptation to track every little aspect, it is really easy to get lost in the data and, in turn, the data will end up polluting its analysis with nonfactors. **Device attribution:** Mobile devices, as a hardware archetype, are composed of a massive collection of device manufacturers, data carriers, and operating system variations. For a mobile app analytics solution to be truly effective, it has to be able to analyze application events in context with the hardware and software the application is run on. Failure to properly capture these details could mean missing out on version, hardware, or carrier-influenced problems, leading to increased time in troubleshooting issues. **Data security:** As mentioned above, a hot topic with app analytics is the extent to which user data is tracked and secured. Because of how much data can be acquired about users with app analytics tools, data security and data privacy are genuine and valid concerns. When using a mobile app analytics tool, businesses should also be investing in data security solutions. ### How to Buy Mobile App Analytics Software G2’s reviews from authentic software buyers can serve as a great anchor point for any company ready to start the search for a mobile app analytics solution. With that in mind, there are a few important criteria to consider when looking for the right tool. **Features:** Different mobile app analytics software tools can have quite different feature sets. One solution might focus on highly detailed user journeys while another may be able to provide insight into the device models an app’s audience is using. The best fit solution will vary depending on the data that an organization finds most valuable. Authentic G2 reviews made by peers from similar companies can shed light on these factors. A prioritized list of the business’ most desired features enables the software selection team to move forward with a clear idea of what to look for. **Security:** Collecting user data is a highly sensitive undertaking that requires constantly up-to-date security and compliance. When searching for a mobile app analytics solution, companies should ensure that the software they’d like to use has a verified history of compliance and high-security standards to protect user data. In some cases, separate data security solutions are preferred to help ensure security compliance and privacy.