# Best Mobile Advertising Software - Page 6

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### BNTouch Mortgage CRM

BNTouch Mortgage CRM is an all-in-one mortgage CRM and point-of-sale platform built specifically for mortgage loan originators (MLOs), brokers, mortgage teams, and mortgage companies. It brings the full mortgage relationship lifecycle into one system: capture a lead, work the prospect, collect an application, manage borrower and partner communication while the loan is in process, and keep the relationship active after funding. BNTouch includes: - Mortgage CRM and lead management: Capture leads from forms and web chat; organize borrowers, prospects, past clients, and referral partners; route and distribute leads; manage stages, notes, tags, groups, custom fields, tasks, activities, and follow-up. - Sales and pipeline workflows: Use task lists, checklists, reminders, call and email activity, lead-source tracking, dashboards, scorecards, reporting, forecasting, and team workflow visibility. - Mortgage marketing: Deploy 400+ prebuilt mortgage marketing campaigns, email campaigns, newsletters, video marketing, social content, co-marketing, direct-mail and postcard workflows, and milestone follow-up for birthdays, loan anniversaries, and funded loans. - Digital mortgage and POS workflows: Support digital 1003 applications, borrower and referral-partner portals, document requests and collection, e-signature options, preapproval-letter workflows, and in-process borrower communication. Post-close retention: Manage past-client follow-up, refinance opportunities, rate-related opportunities, listing signals, referral requests, and ongoing relationship marketing after funding. - MAIA AI Assistant: Use natural-language requests to find CRM information, summarize conversations, draft emails and marketing content, create or update tasks, notes, records, and statuses, set reminders, and navigate BNTouch. MAIA is user-directed CRM assistance and does not underwrite loans or replace compliance review. - Opportunity Mining: An available intelligence module that can surface credit, equity, refinance, rate, and listing-related opportunities from a mortgage database. The loan officer chooses the next action: call, text, email, assign a task, or place the contact into an appropriate workflow. - Connected workflows: BNTouch supports LOS-connected CRM workflows, plus email, calendar, lead-source, calling, pricing, and Zapier-connected tools. Buyers should confirm their specific LOS, integration method, module, and plan availability during evaluation. - White Glove managed CRM service: An optional service for teams that want help with process analysis, configuration, campaign creation, automation, workflow setup, reporting, implementation, and training. BNTouch at a glance: - 22+ years built only for mortgage - 40+ mortgage tools across CRM, marketing, borrower workflows, and available modules - 400+ prebuilt mortgage marketing campaigns - 4,500+ active mortgage offices - 6,500+ mortgage offices served since 2003 - $43.7B+ in mortgage loans closed by users over the last two years - 1300+ verified reviews at a 4.7-star aggregate across BNTouch review sources

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A01%3A38Z&secure%5Bdisplayable_resource_id%5D=66318&secure%5Bdisplayable_resource_type%5D=Software&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=66318&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=66318&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D6&secure%5Btoken%5D=f285228a125fb66921cdcb88970424016a3a9bf01166770077beaf9db6e28252&secure%5Burl%5D=https%3A%2F%2Fwww.bntouch.com&secure%5Burl_type%5D=company_website)

### [Genius Monkey](https://www.g2.com/products/genius-monkey/reviews)

DISPLAY, VIDEO, OTT, NATIVE, AUDIO, SOCIAL AND RETARGETING We find the perfect consumer for your brand and deliver your digital ads to all of their devices, using any channels available, as often as necessary until they engage. And we do this in the most cost- effective way possible. It’s programmatic! Reach more people for less with our proven tracking, attribution and optimization. WHAT DOES GENIUS MONKEY DO, AND WHY? It comes down to one thing. We get your brand, product or message in front of more people with the highest propensity to engage as often as possible and in the most cost-effective way. We do this via fully-managed display, social, native, video, over the top / connected TV, and audio/online radio based ads layered with top notch behavioral data across our media agnostic set of partner networks. We work with major brands and agencies all over the country as their trusted source of programmatic based digital advertising. Proven programmatic advertising, evolved. Because of the advanced technology of Genius Monkey’s programmatic marketing, the world of advertising has become a whole new ballgame! You, the advertiser, no longer have to put the word out, hoping that the right person sees or hears it. Thanks to our advanced tracking methods, we know when someone is searching for an item. We can then begin placing ads directly in their path, leading them to where they need to be ... on your site or in your shop! We essentially remove the burden of search from both the marketer and the shopper. That makes us “the perfect matchmaker!”

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Genius Monkey?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Genius Monkey?

- **Seller:** [Genius Monkey](https://www.g2.com/sellers/genius-monkey)
- **Year Founded:** 2004
- **HQ Location:** Tempe, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3299e9b73b749d37eeb00635af78044fff9b84b68831e9db70710a9a36acbae2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenius-monkey&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 25% Large, 25% Medium

#### What Do G2 Reviewers Say About Genius Monkey?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **helpful and knowledgeable account management** at Genius Monkey, enhancing their advertising experience significantly.
- Users highly recommend Genius Monkey for its **ease of use and significant improvements in brand awareness**.
- Users praise the **effective campaign management** of Genius Monkey, leading to improved brand awareness and recognition.
- Users praise the **helpful and knowledgeable customer support** at Genius Monkey, enhancing their advertising experience.
- Users find Genius Monkey to be **easy to work with** , enhancing their campaign management experience significantly.

##### Cons

- Users feel the **limited creativity** of Genius Monkey hampers their ability to test various video ads effectively.
- Users find it challenging to achieve **limited reach** , requiring higher spend volumes to explore various video creatives.
- Users face challenges with **video issues** , needing higher spending to effectively test various video creatives.

#### What Are Recent G2 Reviews of Genius Monkey?

**["Refreshing Company To Work With"](https://www.g2.com/survey_responses/genius-monkey-review-10331275)**

**Rating:** 5.0/5.0 stars

_— Stephen V._

[Read full review](https://www.g2.com/survey_responses/genius-monkey-review-10331275)

**["Excellent advertising partner"](https://www.g2.com/survey_responses/genius-monkey-review-10225873)**

**Rating:** 5.0/5.0 stars

_— R B._

[Read full review](https://www.g2.com/survey_responses/genius-monkey-review-10225873)

#### What Are G2 Users Discussing About Genius Monkey?

- [What is Genius Monkey used for?](https://www.g2.com/discussions/genius-monkey-what-is-genius-monkey-used-for)
- [What is Genius Monkey used for?](https://www.g2.com/discussions/what-is-genius-monkey-used-for)

### [InMobi](https://www.g2.com/products/inmobi-inmobi/reviews)

At InMobi, we are reimagining advertising to deliver real value for mobile consumers. Be it innovative ad formats that elevate the mobile experience, or contextual & personalized recommendations that drive discovery, our products are designed to inspire, engage, and delight mobile users.

**Average Rating:** 3.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate InMobi?

- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)

#### Who Is the Company Behind InMobi?

- **Seller:** [InMobi](https://www.g2.com/sellers/inmobi)
- **Year Founded:** 2007
- **HQ Location:** Singapore
- **Twitter:** @InMobi  
27,497 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea0fb79c6acca8bf00ad5c64e4b559c9a18327b68cab38a438d2cbcbbcc133d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finmobi%2F&secure%5Burl_type%5D=linkedin_company_website)  
400 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 36% Medium

#### What Are Recent G2 Reviews of InMobi?

**["Great Adnetwork for Banners"](https://www.g2.com/survey_responses/inmobi-review-8059593)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/inmobi-review-8059593)

**["Comprehensive coverage of advertisers across different ad formats and geographies!"](https://www.g2.com/survey_responses/inmobi-review-7954583)**

**Rating:** 4.0/5.0 stars

_— Arpan M._

[Read full review](https://www.g2.com/survey_responses/inmobi-review-7954583)

### [ironSource](https://www.g2.com/products/ironsource/reviews)

ironSource offers mobile mediation and app marketing solutions.

**Average Rating:** 3.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate ironSource?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ironSource?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 70% Small, 20% Medium

#### What Are Recent G2 Reviews of ironSource?

**["Grear tool to monetize mobile games"](https://www.g2.com/survey_responses/ironsource-review-7540854)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/ironsource-review-7540854)

**["Best mediation partner if you want to monetize games"](https://www.g2.com/survey_responses/ironsource-review-6872593)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/ironsource-review-6872593)

#### What Are G2 Users Discussing About ironSource?

- [What is ironSource Mobile used for?](https://www.g2.com/discussions/what-is-ironsource-mobile-used-for)

### [Kintegra](https://www.g2.com/products/kintegra/reviews)

Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channels (Facebook + Google AdWords) -Automated Initiation and pausing of campaigns based on conversion metrics (Google Analytics) -Automated reporting system cross-channel -Automated management of campaigns based on the rules created. -Link unlimited Facebook and Google AdWords ad accounts for effective monitoring and analysis. -Link unlimited Google Analytics accounts to know real conversion metrics along with campaign performance. -Amplify campaign performances cross-channels by identifying the right target audience, based on behaviour and interest. -Usage of universal pixel code to identify users visiting the website, landing pages or any other web property. -Monitoring of metrics on multiple levels and channels. -Real-time notifications of underperforming campaigns. -Creation of clusters cross-channel on the level of Ad Accounts, Campaigns, Ad Groups/ Sets for monitoring aggregated actions. -Maintains a clean and well-organised dashboard to view active campaigns along with relevant conversion metrics. (Google Analytics) -A highly powerful search feature to explore across all ad sets/campaigns at one place. -A progressive web app that does not require any software for installation.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Kintegra?

- **Performance and Reliability:** 7.5/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Kintegra?

- **Seller:** [Socialfrontier.com](https://www.g2.com/sellers/socialfrontier-com)
- **Year Founded:** 2016
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @socialfrontierr  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a28eed47b486f9a74e6f467295ef5ca768a897684a4029bad56e0f0dce5a52f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13239640%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 13% Medium

#### What Are Recent G2 Reviews of Kintegra?

**["So great for cross-channeling"](https://www.g2.com/survey_responses/kintegra-review-5267022)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/kintegra-review-5267022)

**["Improve all sorts of marketing with Kintegra "](https://www.g2.com/survey_responses/kintegra-review-3712621)**

**Rating:** 4.5/5.0 stars

_— Verified User in International Trade and Development_

[Read full review](https://www.g2.com/survey_responses/kintegra-review-3712621)

#### What Are G2 Users Discussing About Kintegra?

- [What is Kintegra used for?](https://www.g2.com/discussions/what-is-kintegra-used-for)

### [mViva Contextual Campaign Management Solution](https://www.g2.com/products/mviva-contextual-campaign-management-solution/reviews)

Pelatro's mViva is an all in one customer engagement hub that helps you humanize digital customer journeys to create impactful contextual campaigns and derive greater ROI. Our solutions focus on real-time triggers to deepen engagement with consumers, create and run contextual campaigns, and enhance customer loyalty to significantly increase the revenue and reduce the churn rate. Leading telecom operators across the globe are using mViva to revolutionize their marketing campaigns by real time and hyper-personalized offers.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate mViva Contextual Campaign Management Solution?

- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)

#### Who Is the Company Behind mViva Contextual Campaign Management Solution?

- **Seller:** [Pelatro](https://www.g2.com/sellers/pelatro)
- **Year Founded:** 2013
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7092871145c5e7da5c7c5a075d1e719a5bb2a9f7d4581add0d6313288faa5b86&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpelatro%2F&secure%5Burl_type%5D=linkedin_company_website)  
304 employees on LinkedIn®
- **Ownership:** LON: PTRO

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Small

#### What Are Recent G2 Reviews of mViva Contextual Campaign Management Solution?

**["User friendly, Simple and powerful campaign management solution"](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979)**

**Rating:** 4.5/5.0 stars

_— Saiful I._

[Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979)

**["The platform is user friendly with good features"](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144)**

**Rating:** 4.0/5.0 stars

_— Indra M._

[Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144)

#### What Are G2 Users Discussing About mViva Contextual Campaign Management Solution?

- [What is mViva Contextual Campaign Management Solution used for?](https://www.g2.com/discussions/what-is-mviva-contextual-campaign-management-solution-used-for)

### [NT Technology](https://www.g2.com/products/nt-technology/reviews)

NT Technology is an independent programmatic advertising platform that helps brands and agencies worldwide connect with audiences across Display, Mobile, Video, Social, and Search. With transparent reporting, custom targeting, and creative capabilities powered by NT Lab — our in-house studio — you get full control over performance. From interactive rich media to AI-enhanced ad formats, NT helps you reach the right audience, in the right place, with the right message. Best for: brands, agencies, and marketers looking for high-impact programmatic solutions with global reach and creative flexibility.

**Average Rating:** 4.7/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate NT Technology?

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind NT Technology?

- **Seller:** [NT Technology](https://www.g2.com/sellers/nt-technology)
- **Year Founded:** 2012
- **HQ Location:** Vilnius, Lithuania
- **Twitter:** @nt\_programmatic  
32 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be055ff903fbc36de73f32e1b723a9d276e79c7d6e3c9d555fc2ca10e8026731&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fntprogrammatic%2F&secure%5Burl_type%5D=linkedin_company_website)  
163 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 67% Small, 33% Medium

#### What Do G2 Reviewers Say About NT Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional algorithmic optimization** of NT Technology, ensuring high-quality traffic and competitive market advantage.
- Users value the **exceptional optimization efficiency** of NT Technology, leading to high-quality traffic and insightful analytics.
- Users commend the **intuitive platform and exceptional support** , enhancing campaign effectiveness and providing valuable audience insights.
- Users value the **intuitive platform** of NT Technology, appreciating its ease of use and exceptional support team.
- Users value the **exceptional innovation** of NT Technology, enhancing stability and optimizing performance across various formats.

##### Cons

- Users desire more **real-time visualization features** in the dashboard for improved reporting experiences.
- Users desire a **broader library of automated templates** to enhance data visualization and reduce manual reporting efforts.
- Users desire a **broader library of templates** for improved automation in industry-specific reporting and data visualization.
- Users desire access to a wider range of **automated reporting templates** to enhance data visualization without manual effort.
- Users note the **slow reporting** but feel satisfied with manual deep-dive reports provided upon request.

#### What Are Recent G2 Reviews of NT Technology?

**["Exceptional Campaign Oversight with Seamless Reporting and Unmatched Budget Clarity"](https://www.g2.com/survey_responses/nt-technology-review-13186433)**

**Rating:** 4.0/5.0 stars

_— Umair R._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-13186433)

**["Smart Cross-Channel Advertising with Strong Brand Protection"](https://www.g2.com/survey_responses/nt-technology-review-12952867)**

**Rating:** 5.0/5.0 stars

_— Habeeb Efiamotu M._

[Read full review](https://www.g2.com/survey_responses/nt-technology-review-12952867)

### [Prism](https://www.g2.com/products/pixis-prism/reviews)

Pixis is the digital marketer’s AI sidekick, that empowers you to use your own data across platforms to reach the best outcomes with confidence, all while saving teams time and effort. Our AI-powered platform brings out the hero in marketers, supercharging their decisions and empowering them to turn data into automated action. It helps marketers streamline ad manager bid and budget allocation, audience targeting, and creative asset management using tailor-made, true AI for their brand (not rules-based). This allows marketing teams to leverage real-time data to provide the best optimizations possible. These actions can be done manually, or fully automated by the marketer. This leads to meaningful, actionable insights that can be used to create better marketing decisions, whether it's dynamically optimizing ad budgets, bids, or targeting new cohorts and audiences. Pixis can also help brands build creative assets quickly, and iterate on them intelligently based on confidence scores indicating what works best with which audiences. Marketing teams can choose to implement brand, compliance, and security guidelines that Pixis will follow as it builds out creative assets. With Pixis, brands can grow and profitably scale with ease. Marketers can set-and-forget (automate) many of their tasks and receive easy-to understand recommendations on how to optimize their ad spend, reduce costs, save time, build compelling creative assets, and reach new untapped audiences. Pixis is a service that allows marketers to benefit from true AI, with minimal direction. Just tell Pixis what your objectives are, and we’ll do the rest! We currently serve over 200+ customers which include Fortune 500 brands like DHL and Sanofi, along with large enterprises like HelloFresh and Allbirds. Marketing heroes need a sidekick that frees them from toil, manual analysis, and guesswork. Pixis can empower marketers to focus on what matters, and can empower agencies to focus on high-level strategy, or bringing in new business. Ask for a demo to see how Pixis can revolutionize your ad campaigns!

**Average Rating:** 4.6/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Prism?

- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Prism?

- **Seller:** [Pixis](https://www.g2.com/sellers/pixis)
- **Year Founded:** 2018
- **HQ Location:** California , US
- **Twitter:** @Pixis\_AI  
154 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=45328ef7d265373c9f56bc254744d5ed921c9624bbf573cdbb1a9ce91291a769&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F31559415&secure%5Burl_type%5D=linkedin_company_website)  
430 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 43% Large

#### What Are Recent G2 Reviews of Prism?

**["Pixis Helped Us Scale New Users for Swiggy Food Delivery App at a Much Better Cost per Acquisition"](https://www.g2.com/survey_responses/prism-review-8041973)**

**Rating:** 4.5/5.0 stars

_— Awant B._

[Read full review](https://www.g2.com/survey_responses/prism-review-8041973)

**["With Pixis AI, we were able to scale high-interest audiences and increase in the Conversion Rate"](https://www.g2.com/survey_responses/prism-review-8037229)**

**Rating:** 5.0/5.0 stars

_— Akash S._

[Read full review](https://www.g2.com/survey_responses/prism-review-8037229)

### [Taptica](https://www.g2.com/products/taptica/reviews)

Taptica's proprietary tech stack leverages dynamic supply segmentation, quality assurance algorithms, and an optimization engine that rules them all.

**Average Rating:** 3.8/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Taptica?

- **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Taptica?

- **Seller:** [Taptica](https://www.g2.com/sellers/taptica)
- **HQ Location:** New York, US
- **Twitter:** @Taptica  
1,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44bc9929f78ed72e3ad350a944fe251cbaca8979dd2de054d658f84f110ac773&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftremor-video&secure%5Burl_type%5D=linkedin_company_website)  
126 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 25% Medium

#### What Are Recent G2 Reviews of Taptica?

**["Solid display partner"](https://www.g2.com/survey_responses/taptica-review-7918096)**

**Rating:** 4.0/5.0 stars

_— Paul M._

[Read full review](https://www.g2.com/survey_responses/taptica-review-7918096)

**["Taptica boosts bookings and revenues for our travel merchants"](https://www.g2.com/survey_responses/taptica-review-7883316)**

**Rating:** 5.0/5.0 stars

_— Ishan M._

[Read full review](https://www.g2.com/survey_responses/taptica-review-7883316)

#### What Are G2 Users Discussing About Taptica?

- [What is Taptica used for?](https://www.g2.com/discussions/what-is-taptica-used-for)

### [A4G](https://www.g2.com/products/a4g/reviews)

A4G is a performance network offering mobile advertising solutions.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate A4G?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind A4G?

- **Seller:** [A4G](https://www.g2.com/sellers/a4g)
- **Year Founded:** 2008
- **HQ Location:** Dublin, IE
- **Twitter:** @Ad4Game  
206 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78028f43fa9b8ea2880027a21f593db19a444b97837554ce5a9b9059f4455ab7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fad4game.com&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of A4G?

**["Easy to integrate, high cpm's"](https://www.g2.com/survey_responses/a4g-review-5297066)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/a4g-review-5297066)

**["Biggest ad network that you can integrate and start earn money from your ads"](https://www.g2.com/survey_responses/a4g-review-5297203)**

**Rating:** 5.0/5.0 stars

_— Doruk K._

[Read full review](https://www.g2.com/survey_responses/a4g-review-5297203)

#### What Are G2 Users Discussing About A4G?

- [What is A4G used for?](https://www.g2.com/discussions/what-is-a4g-used-for)

### [AdMachine White Label DSP](https://www.g2.com/products/admachine-white-label-dsp/reviews)

AdMachine is a self-serve Demand side platform with a large inventory volume from 50+ Supply side platforms connected. Display, Native, Video and Pop traffic. AdMachine also provides a White Label DSP solution. 24/7 Monitored Reliable Infrastructure AdMachine Ad Exchange Simple SSP and DSP integrations Self-serve platform for Advertisers and Publishers Dedicated Support Team Customizable UI Custom Domains Migration help

**Average Rating:** 2.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate AdMachine White Label DSP?

- **Ease of Use:** 5.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AdMachine White Label DSP?

- **Seller:** [Platform.io](https://www.g2.com/sellers/platform-io)
- **Year Founded:** 2014
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd848850486a6a708e53db08629f55448749e3e87540b78354c3534c700830f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4841592%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 80% Small, 20% Medium

#### What Do G2 Reviewers Say About AdMachine White Label DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users benefit from the **customizable platform and real-time analytics** of AdMachine White Label DSP to optimize campaigns effectively.
- Users value the **real-time analytics** of AdMachine White Label DSP, enhancing their campaign optimization efforts effectively.
- Users value the **real-time analytics** in AdMachine White Label DSP for optimizing campaigns effectively and enhancing performance.
- Users value the **customization options** in AdMachine White Label DSP, enhancing their branding and campaign strategies.
- Users value the **customizable platform** of AdMachine White Label DSP, enhancing campaign optimization while maintaining brand identity.

##### Cons

- Users find the **steep learning curve** challenging, especially due to advanced features and insufficient documentation.
- Users face a **steep learning curve** with AdMachine White Label DSP, complicating the onboarding process and usage.
- Users find the **insufficient documentation** challenging, making it hard to troubleshoot and learn the platform effectively.
- Users find the **steep learning curve** challenging, along with occasional bugs and insufficient documentation hindering usability.
- Users often struggle with **software bugs** that hinder usability and make the platform frustrating to navigate.

#### What Are Recent G2 Reviews of AdMachine White Label DSP?

**["AdMachine DSP: Customizable and Efficient for Targeted Campaigns"](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)**

**Rating:** 5.0/5.0 stars

_— Ankit P._

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-10429933)

**["Great for Push Ads"](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)**

**Rating:** 5.0/5.0 stars

_— Scotty G._

[Read full review](https://www.g2.com/survey_responses/admachine-white-label-dsp-review-5096343)

#### What Are G2 Users Discussing About AdMachine White Label DSP?

- [What is AdMachine White Label DSP used for?](https://www.g2.com/discussions/what-is-admachine-white-label-dsp-used-for)

### [Allroll](https://www.g2.com/products/allroll/reviews)

Allroll allows channel owners to reach the audience through multiple relevant channels on Roku and place ads in front of millions of viewers, target them through demographic, interests, location, device and other parameters.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Allroll?

- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Allroll?

- **Seller:** [Bearvid Limited (“AllRoll”)](https://www.g2.com/sellers/bearvid-limited-allroll)
- **Year Founded:** 2020
- **HQ Location:** Menlo Park, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6bde9701e4baba8a3851849a22c90c4ee8dbb4ccb8d61853f2aa975acfaaf65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fallroll%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Are Recent G2 Reviews of Allroll?

**["Got excellent audience growth rate in a short time!"](https://www.g2.com/survey_responses/allroll-review-4491400)**

**Rating:** 5.0/5.0 stars

_— Caroline P._

[Read full review](https://www.g2.com/survey_responses/allroll-review-4491400)

**["Excellent!"](https://www.g2.com/survey_responses/allroll-review-4526842)**

**Rating:** 5.0/5.0 stars

_— Andro M._

[Read full review](https://www.g2.com/survey_responses/allroll-review-4526842)

#### What Are G2 Users Discussing About Allroll?

- [What is Allroll used for?](https://www.g2.com/discussions/what-is-allroll-used-for)

### [AppBroda](https://www.g2.com/products/appbroda/reviews)

AppBroda is the first publisher-centric company with a mission to help app developers and publishers turn their apps into a profitable business.

**Average Rating:** 4.0/5.0

**Total Reviews:** 5

#### How Do G2 Users Rate AppBroda?

- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind AppBroda?

- **Seller:** [AppBroda](https://www.g2.com/sellers/appbroda)
- **HQ Location:** Dubai, AE
- **Twitter:** @AppBroda  
39 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de76a0404b3a5e80a09b79c79d8035de38c30396eb31bf37ffdd73956fa6ab24&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappbroda%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 60% Small, 40% Medium

#### What Are Recent G2 Reviews of AppBroda?

**["Efficient and Resourceful"](https://www.g2.com/survey_responses/appbroda-review-7437728)**

**Rating:** 4.0/5.0 stars

_— Brittney C._

[Read full review](https://www.g2.com/survey_responses/appbroda-review-7437728)

**["A good monetization platform"](https://www.g2.com/survey_responses/appbroda-review-7222010)**

**Rating:** 4.5/5.0 stars

_— Sahil D._

[Read full review](https://www.g2.com/survey_responses/appbroda-review-7222010)

### [AppStance](https://www.g2.com/products/appstance/reviews)

AppStance delivers two complementary products for iOS app growth: AppStance Optimize for Apple Ads automation and AppStance Rank for App Store Optimization intelligence. AppStance Optimize is the core product that automates Apple Ads campaign and keyword bid management with advanced AI algorithms. The platform helps iOS apps scale user acquisition, revenue, and installs while reducing cost per acquisition through intelligent bid optimization, full-funnel performance tracking, and real-time ROAS optimization. Key features include automated bid management that continuously optimizes bids based on your performance goals, post-install attribution integration with major MMPs (AppsFlyer, RevenueCat, Adjust, and more), impression share intelligence to identify growth opportunities, keyword builder tools for discovery and expansion, and bulk campaign management to save time. Setup takes under 5 minutes with free trial available. Customers report significant cost reductions while maintaining or improving install volume and revenue results. The platform is designed for iOS app developers and marketers who want to automate their Apple Ads while scaling growth profitably. AppStance Rank is a next-generation, AI-first App Store Intelligence (ASO) tool that complements Optimize by providing comprehensive organic growth insights. The platform offers keyword research and ranking tracking, top charts monitoring, custom product page intelligence, and AI-powered ASO insights across all Apple Ads countries to help iOS app developers improve organic visibility and drive growth.

**Average Rating:** 4.6/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate AppStance?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppStance?

- **Seller:** [AppStance](https://www.g2.com/sellers/appstance)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ebbe663047daab9d5716cd2316c080fdca36010506d6d7cf3b0a728427982a8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapple-search-ads-optimization%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 86% Small, 14% Medium

#### What Do G2 Reviewers Say About AppStance?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **efficiency of AppStance** , noting its effective campaign automation and targeted user engagement for better results.
- Users value the **benchmarking capabilities** of AppStance, simplifying marketing strategies and enhancing project efficiency.
- Users value the **effective marketing strategy** of AppStance, simplifying project management and enhancing their online sales efforts.
- Users value the **audience targeting** of AppStance, resulting in higher quality installs and better ad spend efficiency.
- Users praise the **effective automation** in AppStance, which expertly maintains campaigns thanks to its innovative design.

##### Cons

- Users find the **cost of AppStance expensive** , leading to budgeting challenges and subscription management issues.
- Users find **budget management challenging** , as ineffective strategies can lead to wasted money and high competition costs.
- Users find the **dashboard design unappealing** , resembling a corporate app that detracts from user experience.
- Users find **ineffective advertising** with AppStance can lead to wasted budgets and unproductive efforts in app promotion.
- Users find the **time-consuming** nature of AppStance's strategy demands can hinder efficiency and increase costs.

#### What Are Recent G2 Reviews of AppStance?

**["SAO: A Game-Changer for Effortless Apple Search Ads Management"](https://www.g2.com/survey_responses/appstance-review-10306635)**

**Rating:** 5.0/5.0 stars

_— Ray G._

[Read full review](https://www.g2.com/survey_responses/appstance-review-10306635)

**["The best ASA automation tool on the market."](https://www.g2.com/survey_responses/appstance-review-12086067)**

**Rating:** 5.0/5.0 stars

_— Alex G._

[Read full review](https://www.g2.com/survey_responses/appstance-review-12086067)

### [Criteo Commerce Max (Retail Media)](https://www.g2.com/products/criteo-commerce-max-retail-media/reviews)

Criteo’s Commerce Max enables brands and agencies to activate cross-channel retail media campaigns onsite across 200+ global retailers and offsite across thousands of premium publishers with closed loop measurement tied to actual online and in-store sales data. A single point of entry for 200+ retailers, Commerce Max allows advertisers to operate onsite and offsite campaigns within one platform with unified workflows and reporting. Access AI-powered optimization models to maximize revenue while targeting unique retailer audiences. Advanced commerce insights enable brands and agencies to make smarter media and merchandising decisions.

**Average Rating:** 4.0/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Criteo Commerce Max (Retail Media)?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Criteo Commerce Max (Retail Media)?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 39% Small, 33% Medium

#### What Are Recent G2 Reviews of Criteo Commerce Max (Retail Media)?

**["One Of The Best Open Internet Platform For E commerce Business"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)**

**Rating:** 4.5/5.0 stars

_— Prakash T._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5163748)

**["Criteo is very effective platform for us especially for retargeting campaigns"](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)**

**Rating:** 5.0/5.0 stars

_— Büşra A._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-max-retail-media-review-5204627)

#### What Are G2 Users Discussing About Criteo Commerce Max (Retail Media)?

- [What is Retail Media by Criteo used for?](https://www.g2.com/discussions/what-is-retail-media-by-criteo-used-for)

### [GSM360](https://www.g2.com/products/gsm360/reviews)

Take control of your digital advertising with gsm360.ai, a programmatic advertising platform designed to simplify campaign management while delivering powerful results. Whether you prefer a user-friendly self-serve interface or expert-led managed services, gsm360.ai adapts to your needs. Integrated with over 50 ad exchanges, it provides broad inventory access across multiple channels and ad formats. Leverage advanced targeting, real-time bidding, and detailed analytics to optimize campaigns and reach your audience effectively. Tailored for industries like Nutra, Dating, Online Gaming, Crypto, Forex, Lead Generation and VAS gsm360.ai is your go-to solution for driving user acquisition and boosting brand awareness. With 24/7 support and comprehensive resources, success in the competitive digital landscape is within reach.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate GSM360?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind GSM360?

- **Seller:** [Geospot Media](https://www.g2.com/sellers/geospot-media)
- **Year Founded:** 2019
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1ea267f6b6d3db333c0669c832d4a6ae2a64c69e6fa8a0c3e00f2f75f12efdb6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgeospot-media&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About GSM360?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **phenomenal customer support** of GSM360, ensuring quick resolution of queries and challenges.
- Users appreciate the **effective audience targeting** of GSM360, boosting their engagement through diverse traffic sources.
- Users find **Campaign Management** with GSM360 exceptional, citing powerful tools and outstanding customer support for optimization.
- Users highlight the **advanced tools for managing campaigns** in GSM360, simplifying optimization and enhancing project effectiveness.
- Users appreciate the **great communication** and enjoy the benefits of diverse traffic sources offered by GSM360.

##### Cons

- Users have found that **campaign management filters don't always work as expected** , complicating data organization and analysis.
- Users face **campaign management issues** with filters not functioning as expected, complicating data organization and analysis.
- Users experience **filtering issues** in campaign management, making data organization and analysis challenging at times.

#### What Are Recent G2 Reviews of GSM360?

**["Great DSP"](https://www.g2.com/survey_responses/gsm360-review-11248890)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11248890)

**["A Comprehensive Programmatic Platform with Outstanding Customer Support"](https://www.g2.com/survey_responses/gsm360-review-11249978)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/gsm360-review-11249978)

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- [9](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=9#product-list)
- [10](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=10#product-list)
- …
- [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
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- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Native Advertising](/categories/native-advertising)

[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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