# Best Mobile Advertising Software - Page 4

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Profound

Profound helps the world’s biggest brands, including 10% of the Fortune 500, win more business from ChatGPT, Gemini, and other LLMs. With Profound, marketers get the full cycle of insight, action, and measurement. We provide the proprietary data, AI agents, and analytics you need to build high-impact campaigns that improve your visibility in AI search. As a result, teams at Ramp, DocuSign, and Figma use Profound daily to monitor their brand presence, identify high-value opportunities, and deploy AI agents that move the needle for agent engine optimization (AEO). Here’s what you get with Profound: Insights backed by data. Prompt Volumes is a proprietary dataset that creates the first accurate estimation of search conversations on LLMs. This lets you can pinpoint real, high-volume conversations relevant to your business, and inject your brand voice at scale. And, Answer Engine Insights then analyzes your brand's presence across ChatGPT, Perplexity, Gemini, and Copilot, showing how often you're mentioned, how you rank against competitors, sentiment trends, and which platforms drive the most visibility. Opportunities listed by highest potential impact. The Opportunities feature pinpoints where your brand visibility is weakest and tells you exactly what content will help you break into more AI search conversations. Each Opportunity is ranked by effort and impact, from net new content to existing optimizations. Profound Agents to take action autonomously. Agents autonomously use Profound's data to draft highly relevant articles, content briefs, landing pages, and optimizations. Through our integrations, they can notify teams for review via Slack, stage and publish directly in CMSs like WordPress, Sanity, and Contentful, or build presentations with Gamma. Our Agents can also perform deep research, use LLMs, build site maps, and more. Embedded analytics to measure true impact. Agent Analytics tracks what traditional analytics platforms like GA4 and Cloudflare miss. With infrastructure-level monitoring, see how bots and crawlers from AI platforms access your website: which pages crawlers visit, how often they return, and traffic and conversions from real users who were referred to your site via AI search. The Answer Engine Optimization (AEO) platform that drives results. Ramp used Profound to become the 5th most visible fintech brand in the world in a matter of weeks. "Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't capture. By analyzing long-tail queries in LLMs, we gained data-driven insights that let us run more targeted tests and stay ahead in AI-driven search." — Ashley Nguyen, SEO Strategist at Ramp Join the industry-leading marketing teams using Profound to control how their brands show up in AI search.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T13%3A11%3A01Z&secure%5Bdisplayable_resource_id%5D=1010585&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1384736&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1384736&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D4&secure%5Btoken%5D=b62702a4ae7c892ebdd17c8eb175aaa79905a3f534b3d304ca72f9adac8a23be&secure%5Burl%5D=https%3A%2F%2Fwww.tryprofound.com%2Fcontact-sales%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dg2-clicks-campaign&secure%5Burl_type%5D=book_demo)

### [Rover](https://www.g2.com/products/rover/reviews)

Designed in the browser and delivered natively in your app. No dev resources or app updates required. Rover drives mobile engagement and monetization with better mobile campaigns.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Rover?

- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Rover?

- **Seller:** [Rover](https://www.g2.com/sellers/rover)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28cde724cea9b434ade995cf2e8aea9691d1ecb9775c82e495e51ad4fa3fd92a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froverlabs-lis&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 73% Small, 18% Large

#### What Are Recent G2 Reviews of Rover?

**["Rover takes the stress out of having your pets taken care of"](https://www.g2.com/survey_responses/rover-review-7613677)**

**Rating:** 5.0/5.0 stars

_— Mike G._

[Read full review](https://www.g2.com/survey_responses/rover-review-7613677)

**["Best platform for sitters"](https://www.g2.com/survey_responses/rover-review-7625286)**

**Rating:** 4.5/5.0 stars

_— Anand ._

[Read full review](https://www.g2.com/survey_responses/rover-review-7625286)

#### What Are G2 Users Discussing About Rover?

- [What does Rover do?](https://www.g2.com/discussions/what-does-rover-do)
- [What is the use of Rover?](https://www.g2.com/discussions/what-is-the-use-of-rover)
- [What operating system does Land Rover use?](https://www.g2.com/discussions/what-operating-system-does-land-rover-use)

### [WideOrbit](https://www.g2.com/products/wideorbit/reviews)

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide. Customers include NBCUniversal, ViacomCBS, ABC/Disney, Fox, Paramount, Hearst, TelevisaUnivision, Gray Television, TEGNA, and many other major media companies around the world. WideOrbit is a wholly owned subsidiary within the Lumine Group companies. Lumine Group Inc. (TSXV:LMN), is a Canadian listed company, with Constellation Software Inc., (TSX:CSU), a multi-billion dollar public company, as its majority shareholder.

**Average Rating:** 4.1/5.0

**Total Reviews:** 50

#### How Do G2 Users Rate WideOrbit?

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind WideOrbit?

- **Seller:** [Lumine Group](https://www.g2.com/sellers/lumine-group)
- **Year Founded:** 1999
- **HQ Location:** Toronto, Ontario
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=550793010659e259f6a7e65f02ec9b6e41bd1e7a524a71d50c70fb448334b5f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flumine-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
199 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Broadcast Media, Marketing and Advertising
- **Company Size:** 44% Medium, 34% Large

#### What Do G2 Reviewers Say About WideOrbit?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **reliable automation** of WideOrbit, ensuring seamless on-air programming even during computer failures.
- Users commend the **ease of use** of WideOrbit, appreciating its reliable performance and intuitive layout.
- Users value the **reliable on-air functionality** of WideOrbit, ensuring seamless programming even during equipment failures.
- Users appreciate the **reliable on-air performance** of WideOrbit, ensuring seamless programming even during technical issues.
- Users value the **reliability and seamless operation** of WideOrbit, ensuring uninterrupted broadcasting even during computer failures.

##### Cons

- Users experience **delays and bugs** with WideOrbit's budget management, which complicates live usage and performance.
- Users experience **delayed implementation** issues with WideOrbit, affecting live usage and leading to playback inconsistencies.
- Users experience **delay issues** with WideOrbit, as configuration can lead to slow playback and unpredictable behavior.
- Users experience **editing difficulties** with WideOrbit, facing delays, bugs, and crashes when operating at a fast pace.
- Users experience **functionality limitations** with WideOrbit, including delays and crashes during live usage and playback.

#### What Are Recent G2 Reviews of WideOrbit?

**["Best Traffic System of 2022"](https://www.g2.com/survey_responses/wideorbit-review-4538257)**

**Rating:** 5.0/5.0 stars

_— Linda C._

[Read full review](https://www.g2.com/survey_responses/wideorbit-review-4538257)

**["Wide Orbit is user friendly and very efficient!"](https://www.g2.com/survey_responses/wideorbit-review-6623852)**

**Rating:** 5.0/5.0 stars

_— Shannon D._

[Read full review](https://www.g2.com/survey_responses/wideorbit-review-6623852)

#### What Are G2 Users Discussing About WideOrbit?

- [What is white orbit?](https://www.g2.com/discussions/what-is-white-orbit)
- [Who owns WideOrbit?](https://www.g2.com/discussions/who-owns-wideorbit)
- [What is WideOrbit traffic?](https://www.g2.com/discussions/what-is-wideorbit-traffic)
- [What is WideOrbit used for?](https://www.g2.com/discussions/what-is-wideorbit-used-for)

### [LiveIntent](https://www.g2.com/products/liveintent/reviews)

LiveIntent's Marketer Solutions empower brands to engage with over 240 million verified individuals through premium publisher newsletters, offering a unique and effective channel for email marketing. By integrating seamlessly into 2,500+ publisher newsletters, LiveIntent enables marketers to reach audiences in a context where they are actively engaged and attentive. Unlike traditional advertising platforms, LiveIntent provides comprehensive data feedback, allowing brands to make informed decisions and optimize their campaigns across various channels. Key Features and Functionality: - Premium Publisher Inventory Access: Gain exclusive access to a curated selection of premium publisher newsletters, ensuring brand safety and relevance. - People-Based Targeting: Utilize email addresses as stable identifiers to connect with logged-in readers, offering a reliable alternative to third-party cookies. - Personalized Ad Experiences: Deliver tailored advertisements directly to user inboxes using innovative formats like native ads and animated teasers, enhancing user engagement. - Actionable Insights: Obtain detailed analytics on clicks, conversions, and impressions to understand customer journeys and refine marketing strategies for maximum ROI. Primary Value and Solutions Provided: LiveIntent addresses the challenge of reaching and engaging audiences in a fragmented digital landscape by leveraging the trusted environment of email newsletters. By offering access to a vast network of premium publishers and providing tools for personalized, data-driven marketing, LiveIntent helps brands diversify their marketing channels, enhance customer engagement, and drive performance throughout the customer journey—from building brand awareness to accelerating acquisition and fostering customer loyalty.

**Average Rating:** 3.4/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate LiveIntent?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind LiveIntent?

- **Seller:** [LiveIntent](https://www.g2.com/sellers/liveintent)
- **Year Founded:** 2009
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6c73b496c487e3a05421cebe6c68b2960da8e5400a901d48369b63af869af67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F734773%2F&secure%5Burl_type%5D=linkedin_company_website)  
80 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 44% Medium, 31% Small

#### What Do G2 Reviewers Say About LiveIntent?

_AI-generated summary from verified user reviews_

##### Pros

- Users find LiveIntent to be **affordable** , allowing for extensive reach at a low CPM cost.
- Users find the **cost-effective CPM** allows for a large reach efficiently, enhancing their marketing efforts.
- Users value the **cost-effective CPM** of LiveIntent, achieving a broad reach efficiently.
- Users appreciate the **cost-effective CPM** that allows them to achieve a large reach efficiently with LiveIntent.
- Users find LiveIntent to be **very cost effective** , providing a large reach efficiently without breaking the bank.

##### Cons

- Users find **ad restrictions** limiting, with few options and a non-intuitive system that resets frequently.
- Users find **functionality limitations** frustrating, citing minimal customization options and frequent resets during creative changes.
- Users face **integration issues** with LiveIntent, experiencing a lack of control and unreliable system resets.
- Users criticize the **limited features** of LiveIntent, feeling restricted by a lack of control and inflexible systems.
- Users find the **limited functionality** of LiveIntent frustrating due to few options and system resets with creative changes.

#### What Are Recent G2 Reviews of LiveIntent?

**["Excellent self serve platform"](https://www.g2.com/survey_responses/liveintent-review-3248551)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/liveintent-review-3248551)

**["We currently use liveintent for marketing on our consumer facing ecommerce emails"](https://www.g2.com/survey_responses/liveintent-review-3722337)**

**Rating:** 4.0/5.0 stars

_— Greg A._

[Read full review](https://www.g2.com/survey_responses/liveintent-review-3722337)

#### What Are G2 Users Discussing About LiveIntent?

- [What is LiveIntent used for?](https://www.g2.com/discussions/what-is-liveintent-used-for)

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.5/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

### [GroundTruth Ads Manager](https://www.g2.com/products/groundtruth-ads-manager/reviews)

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

**Average Rating:** 3.9/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate GroundTruth Ads Manager?

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind GroundTruth Ads Manager?

- **Seller:** [GroundTruth](https://www.g2.com/sellers/groundtruth)
- **Year Founded:** 2009
- **HQ Location:** New York, US
- **Twitter:** @groundtruthco  
3,535 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c6f08574a2592be4db365779535e8ac7b40c9704a391f6a606cda7d2f18234&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18109829&secure%5Burl_type%5D=linkedin_company_website)  
381 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 64% Medium, 36% Small

#### What Are Recent G2 Reviews of GroundTruth Ads Manager?

**["Cool!"](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)**

**Rating:** 4.5/5.0 stars

_— James T._

[Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8498165)

**["A Saturated Digital Advertising Solution that is Self-Serve"](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)**

**Rating:** 4.0/5.0 stars

_— Jeff M._

[Read full review](https://www.g2.com/survey_responses/groundtruth-ads-manager-review-8567352)

#### What Are G2 Users Discussing About GroundTruth Ads Manager?

- [What does ground truth company do?](https://www.g2.com/discussions/what-does-ground-truth-company-do)
- [What is xAd?](https://www.g2.com/discussions/what-is-xad)
- [Is SaaS a GroundTruth?](https://www.g2.com/discussions/is-saas-a-groundtruth)
- [What is GroundTruth ads manager?](https://www.g2.com/discussions/what-is-groundtruth-ads-manager)

### [SmartyAds DSP](https://www.g2.com/products/smartyads-dsp/reviews)

SmartyAds is a global digital advertising software developer that creates cutting-edge programmatic solutions for digital advertisers, publishers, ad agencies, and enterprises worldwide. Through leadership in machine learning, AI, and real-time bidding algorithms, SmartyAds drives new opportunities and provides a safe, robust, easy-to-use, and future-proof environment for collaboration. SmartyAds places the needs of partners and clients above all, striving to deliver maximum success and yield. The company is dedicated to ensuring continuous compliance with data protection regulations worldwide. By implementing stringent data protection measures, SmartyAds safeguards information and fosters trust and confidence. SmartyAds DSP SmartyAds Demand Side Platform (DSP) is an AI-powered media buying solution that streamlines inventory purchase, ROI generation, and real-time advertising campaign management across all platforms. SmartyAds DSP combines direct media-buying and programmatic approaches to automate advertising campaign execution, ensure cross-channel message delivery, and safeguard every impression within a fraud-free advertising ecosystem. SmartyAds programmatic algorithms connect advertisers, brands, and agencies with global premium publishers and SSPs. The platform supports cutting-edge advertising formats, including CTV, playable ads, and all standard IAB formats. With a strong commitment to prioritizing the needs of partners and clients, SmartyAds DSP ensures optimal performance and maximizes the return on investment for all stakeholders involved.

**Average Rating:** 4.5/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate SmartyAds DSP?

- **Close Ecosystem API:** 6.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind SmartyAds DSP?

- **Seller:** [SmartyAds](https://www.g2.com/sellers/smartyads-3bc1343f-953e-4539-83fe-88bb4e94e3d2)
- **Year Founded:** 2013
- **HQ Location:** Wilmington, US
- **Twitter:** @SmartyAds  
402 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0a394271497140c1ace098a4a3c2db325b6ec931adaffcdb8076ff085fd07c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3592611%2F&secure%5Burl_type%5D=linkedin_company_website)  
73 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 14% Medium

#### What Do G2 Reviewers Say About SmartyAds DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly interface** of SmartyAds DSP, making campaign setup and management effortless.
- Users value the **easy setup** of SmartyAds DSP, making campaign creation straightforward and hassle-free.
- Users value the **setup ease** of SmartyAds DSP, facilitating quick and straightforward campaign initiation.
- Users appreciate the **ease of campaign management** with intuitive setup and efficient reporting capabilities.
- Users appreciate the **professional support team** of SmartyAds DSP, highlighting their communicative and helpful nature.

##### Cons

- Users are frustrated with the **delay in creative approvals** , which hampers their advertising campaigns effectively.
- Users experience delays due to **ad review times** of 10-15 minutes, impacting campaign efficiency.
- Users express concerns about the **delayed implementation** of creatives, impacting their advertising efficiency.
- Users report frustration with the **delay in creative approvals** , impacting the efficiency of their campaigns.
- Users report **delivery issues** with SmartyAds DSP, often facing delays in creative review times of 10-15 minutes.

#### What Are Recent G2 Reviews of SmartyAds DSP?

**["It is a user-friendly platform and has good technical support."](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)**

**Rating:** 4.5/5.0 stars

_— Carolina C._

[Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-10871607)

**["Ad platform that is easy to use"](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/smartyads-dsp-review-11855856)

#### What Are G2 Users Discussing About SmartyAds DSP?

- [What is SmartyAds DSP used for?](https://www.g2.com/discussions/what-is-smartyads-dsp-used-for) - 1 comment

### [Magnite, for Buyers](https://www.g2.com/products/magnite-for-buyers/reviews)

Buyer Cloud delivers a powerful platform for brands to reach their desired audiences, driving unparalleled brand engagement, customer acquisition, and results.

**Average Rating:** 3.7/5.0

**Total Reviews:** 18

#### How Do G2 Users Rate Magnite, for Buyers?

- **Performance and Reliability:** 7.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Magnite, for Buyers?

- **Seller:** [Magnite](https://www.g2.com/sellers/magnite)
- **Year Founded:** 2007
- **HQ Location:** Playa Vista, CA
- **Twitter:** @magnite  
36,314 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f89a08670be12f06b69fbb036c8cf62253545485af3ac17281a35b811b4394f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagnite%2F&secure%5Burl_type%5D=linkedin_company_website)  
998 employees on LinkedIn®
- **Ownership:** NASDAQ: MGNI

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 61% Medium, 56% Large

#### What Are Recent G2 Reviews of Magnite, for Buyers?

**["One of the best SSPs"](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-559012)

**["Definitely must have software for programmatic!"](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/magnite-for-buyers-review-159023)

### [TubeMogul](https://www.g2.com/products/tubemogul/reviews)

TubeMogul is an advertising software company for digital branding. With a single, integrated video ad solution, TubeMogul puts Brands & Agencies in control.

**Average Rating:** 3.5/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate TubeMogul?

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind TubeMogul?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 66% Medium, 25% Large

#### What Are Recent G2 Reviews of TubeMogul?

**["Programmatic becomes easy with Tubemogul"](https://www.g2.com/survey_responses/tubemogul-review-4315330)**

**Rating:** 4.5/5.0 stars

_— Anurag T._

[Read full review](https://www.g2.com/survey_responses/tubemogul-review-4315330)

**["Great platform for both Display and Video advertising."](https://www.g2.com/survey_responses/tubemogul-review-569147)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/tubemogul-review-569147)

### [Adform Integrated Advertising Platform](https://www.g2.com/products/adform-integrated-advertising-platform/reviews)

The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.

**Average Rating:** 4.3/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Adform Integrated Advertising Platform?

- **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Adform Integrated Advertising Platform?

- **Seller:** [Adform](https://www.g2.com/sellers/adform)
- **Year Founded:** 2002
- **HQ Location:** Copenhagen, Capital Region
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5713c729010898bcb4f4d4f9066d193ba31493ff7ce068ba92f14fbf2cdf7174&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadform&secure%5Burl_type%5D=linkedin_company_website)  
871 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 55% Small, 45% Medium

#### What Are Recent G2 Reviews of Adform Integrated Advertising Platform?

**["Adform stands out as a beacon of excellence in the digital advertising landscape."](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)**

**Rating:** 5.0/5.0 stars

_— Zivile V._

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8745172)

**["Aids in accomplishing marketing objectives"](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)**

**Rating:** 5.0/5.0 stars

_— Sunder I._

[Read full review](https://www.g2.com/survey_responses/adform-integrated-advertising-platform-review-8701798)

#### What Are G2 Users Discussing About Adform Integrated Advertising Platform?

- [Which platform is best for advertising?](https://www.g2.com/discussions/which-platform-is-best-for-advertising) - 1 comment
- [What is adform flow?](https://www.g2.com/discussions/what-is-adform-flow)
- [Is adform a DMP?](https://www.g2.com/discussions/is-adform-a-dmp)

### [AdView](https://www.g2.com/products/adview/reviews)

AdView enables supplying and buying of mobile ad traffic for many domestic mobile application publishers.

**Average Rating:** 3.8/5.0

**Total Reviews:** 7

#### How Do G2 Users Rate AdView?

- **Close Ecosystem API:** 8.8/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdView?

- **Seller:** [AdView](https://www.g2.com/sellers/adview)
- **Year Founded:** 2010
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4baa0414627760c82ce6c34bc507b1e0e6cfe1baceacfceece76b4552b52fe7f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadviewexchange&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 57% Small, 29% Large

#### What Are Recent G2 Reviews of AdView?

**["Great Platform for Mobile Ads"](https://www.g2.com/survey_responses/adview-review-9866538)**

**Rating:** 4.0/5.0 stars

_— Harsh M._

[Read full review](https://www.g2.com/survey_responses/adview-review-9866538)

**["Great demand partner"](https://www.g2.com/survey_responses/adview-review-9827230)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/adview-review-9827230)

### [Brand+ Marketplace (formerly Smaato)](https://www.g2.com/products/brand-marketplace-formerly-smaato/reviews)

Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate Brand+ Marketplace (formerly Smaato)?

- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Brand+ Marketplace (formerly Smaato)?

- **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group)
- **HQ Location:** Carlsbad, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6eed8112a0f36cb97ba53d662ecafb7ef66a294f57a0742c05a5ace0fecb6e18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvervegroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
534 employees on LinkedIn®
- **Ownership:** STO: VER

#### Who Uses This Product?

- **Company Size:** 46% Medium, 23% Small

#### What Are Recent G2 Reviews of Brand+ Marketplace (formerly Smaato)?

**["Good partners!"](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)**

**Rating:** 4.0/5.0 stars

_— Natalia S._

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-6663251)

**["One of the best demand sources for Banner ad format"](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)**

**Rating:** 5.0/5.0 stars

_— Phạm Thạch N._

[Read full review](https://www.g2.com/survey_responses/brand-marketplace-formerly-smaato-review-7249525)

#### What Are G2 Users Discussing About Brand+ Marketplace (formerly Smaato)?

- [What are in-app advertisements?](https://www.g2.com/discussions/what-are-in-app-advertisements) - 1 comment
- [What is MoPub used for?](https://www.g2.com/discussions/smaato-what-is-mopub-used-for) - 1 comment
- [Is smaato a DSP?](https://www.g2.com/discussions/is-smaato-a-dsp)
- [What is smaato?](https://www.g2.com/discussions/what-is-smaato) - 1 comment

### [Unity Ads](https://www.g2.com/products/unity-ads/reviews)

Unity Ads allows you to supplement your existing revenue strategy by allowing you to monetize your entire player base - including the ever-important 97% (industry average) of players that will never make an in-app purchase.

**Average Rating:** 4.3/5.0

**Total Reviews:** 61

#### How Do G2 Users Rate Unity Ads?

- **Ease of Use:** 8.9/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Unity Ads?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Senior Software Engineer
- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 64% Small, 28% Medium

#### What Are Recent G2 Reviews of Unity Ads?

**["I found Unity Ads to be a pleasant experience."](https://www.g2.com/survey_responses/unity-ads-review-8004994)**

**Rating:** 5.0/5.0 stars

_— Dakota F._

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8004994)

**["Best Native Ad Platform for Games"](https://www.g2.com/survey_responses/unity-ads-review-8005098)**

**Rating:** 5.0/5.0 stars

_— Bhavik M._

[Read full review](https://www.g2.com/survey_responses/unity-ads-review-8005098)

#### What Are G2 Users Discussing About Unity Ads?

- [What is Unity Ads used for?](https://www.g2.com/discussions/what-is-unity-ads-used-for)
- [How do you integrate unity ads in unity?](https://www.g2.com/discussions/how-do-you-integrate-unity-ads-in-unity)
- [How much do Unity ads pay?](https://www.g2.com/discussions/how-much-do-unity-ads-pay)
- [Are Unity ads good?](https://www.g2.com/discussions/are-unity-ads-good)
- [What are unity ads?](https://www.g2.com/discussions/what-are-unity-ads)

### [Adsquare](https://www.g2.com/products/adsquare/reviews)

Adsquare powers marketers with geospatial data science to enhance their omnichannel campaign experience. The award-winning location intelligence platform enables improved campaign planning and activation, as well as measurement and attribution for campaign optimisation. Founded in 2012, Adsquare is integrated with market-leading DSPs, DMPs and SSPs in 32 countries. More than 1.800 retailers, media agencies, advertisers and Out-of-Home operators are relying on Adsquare’s accurate and consented location data to improve their marketing effectiveness. Headquartered in Berlin, Germany, Adsquare has 10 global offices across the USA, Europe and Asia-Pacific.

**Average Rating:** 3.9/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Adsquare?

- **Close Ecosystem API:** 7.9/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Adsquare?

- **Seller:** [Adsquare](https://www.g2.com/sellers/adsquare)
- **Year Founded:** 2012
- **HQ Location:** Berlin, DE
- **Twitter:** @adsquarecom  
1,392 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4472ec31c170900e9f61e986492eee8500b2e18d38edfad675ce4c6396c85c67&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadsquare-gmbh%2F&secure%5Burl_type%5D=linkedin_company_website)  
127 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 86% Medium, 14% Large

#### What Do G2 Reviewers Say About Adsquare?

_AI-generated summary from verified user reviews_

##### Pros

- Users value Adsquare for its **effective audience targeting** , which enhances campaign precision and supports data-driven marketing strategies.
- Users value Adsquare's **effective audience targeting** , enabling precise segmentation and data-driven marketing strategies for optimal results.
- Users value Adsquare's **robust data analytics** , providing actionable insights for effective, targeted marketing strategies.
- Users value the **enhanced audience reach** of Adsquare, effectively expanding their DSP's targeting capabilities.
- Users praise Adsquare for its **effective audience targeting** , enabling precise control and segmentation within DSPs.

##### Cons

- Users face **audience limitations** with restricted options and unclear categorization, hindering effective targeting in some regions.
- Users face a **steep learning curve** with Adsquare's interface, making initial navigation quite challenging.
- Users find the **complex navigation** of Adsquare challenging initially, though benefits may emerge with time and familiarity.
- Users face **language support limitations** with audience options restricted and unclear categorization in certain regions.
- Users find the **learning curve challenging** , noting initial complexity but expecting improvements with experience in Adsquare.

#### What Are Recent G2 Reviews of Adsquare?

**["Strong audience insights and a reliable media partner"](https://www.g2.com/survey_responses/adsquare-review-12494442)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/adsquare-review-12494442)

**["NIce program that makes my job easier, I love it."](https://www.g2.com/survey_responses/adsquare-review-8843745)**

**Rating:** 4.0/5.0 stars

_— Michelle R._

[Read full review](https://www.g2.com/survey_responses/adsquare-review-8843745)

#### What Are G2 Users Discussing About Adsquare?

- [What is Adsquare used for?](https://www.g2.com/discussions/what-is-adsquare-used-for)

### [Digital Turbine](https://www.g2.com/products/digital-turbine/reviews)

Digital Turbine simplifies app advertising, recommendation, delivery and tracking.

**Average Rating:** 4.7/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate Digital Turbine?

- **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Digital Turbine?

- **Seller:** [Digital Turbine](https://www.g2.com/sellers/digital-turbine)
- **Year Founded:** 1998
- **HQ Location:** Austin, US
- **Twitter:** @digitalturbine  
4,784 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98faa79313d1bebe50a9ae1d2ec92ee65ed04d56aa8a535360e2a74c5f401164&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigital-turbine&secure%5Burl_type%5D=linkedin_company_website)  
1,030 employees on LinkedIn®
- **Ownership:** NASDAQ: APPS

#### Who Uses This Product?

- **Company Size:** 83% Small, 17% Medium

#### What Do G2 Reviewers Say About Digital Turbine?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of integration** and superior performance of Digital Turbine compared to major ad platforms.
- Users value the **easy integrations** of Digital Turbine, appreciating its superior performance over larger ad platforms.
- Users value the **high platform quality** of Digital Turbine, appreciating its performance and integration ease.

#### What Are Recent G2 Reviews of Digital Turbine?

**["Digital Turbine helps us to create effective ad campaigns"](https://www.g2.com/survey_responses/digital-turbine-review-8172030)**

**Rating:** 5.0/5.0 stars

_— Deepak D._

[Read full review](https://www.g2.com/survey_responses/digital-turbine-review-8172030)

**["Stellar Experience using their ad platform"](https://www.g2.com/survey_responses/digital-turbine-review-10718489)**

**Rating:** 5.0/5.0 stars

_— Ed M._

[Read full review](https://www.g2.com/survey_responses/digital-turbine-review-10718489)

### [IDB Mobile](https://www.g2.com/products/idb-mobile/reviews)

Mobile is not the future, it is the now. It has become our communications hub, our entertainment portal, our primary source of media, our wallet and our gateway to real-time information tailored to our needs. Join the revolution!

**Average Rating:** 5.0/5.0

**Total Reviews:** 6

#### How Do G2 Users Rate IDB Mobile?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind IDB Mobile?

- **Seller:** [IDB Mobile](https://www.g2.com/sellers/idb-mobile)
- **Year Founded:** 2003
- **HQ Location:** Estepona, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=32a2858098578e3da41594d01858b3ac352f80e3316dc696d5a4bfc89714e29f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fidb-mobile-technology&secure%5Burl_type%5D=linkedin_company_website)  
57 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of IDB Mobile?

**["I highly appreciate the work of this company!"](https://www.g2.com/survey_responses/idb-mobile-review-7167158)**

**Rating:** 5.0/5.0 stars

_— Marion H._

[Read full review](https://www.g2.com/survey_responses/idb-mobile-review-7167158)

**["Mobile is the way to go"](https://www.g2.com/survey_responses/idb-mobile-review-4410941)**

**Rating:** 5.0/5.0 stars

_— Ivan P._

[Read full review](https://www.g2.com/survey_responses/idb-mobile-review-4410941)

#### What Are G2 Users Discussing About IDB Mobile?

- [What is IDB Mobile used for?](https://www.g2.com/discussions/what-is-idb-mobile-used-for)

- [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=3#product-list)
- [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list)
- [3](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=3#product-list)
- 4
- [5](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=5#product-list)
- [6](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=6#product-list)
- [7](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=7#product-list)
- [8](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=8#product-list)
- …
- [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
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- [Creative Management Platforms](/categories/creative-management-platforms)
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[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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