# Best Mobile Advertising Software - Page 2

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T15%3A34%3A04Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D2&secure%5Btoken%5D=a3a4ca94c0d9c136ddb2f79120a5b45dd555100afb241be9b7474734d190d6da&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url)

### [Basis](https://www.g2.com/products/basis/reviews)

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it’s a platform you can run your entire digital business on top of. At the heart of Basis is our award-winning, omnichannel DSP built for speed and performance so your programmatic campaigns thrive. With optimizations supported by artificial intelligence, hyper-local targeting, an expansive PMP library, and easy to implement cross-device targeting - Basis was built to make you better. A 2021 AdExchanger Awards Best Education Program winner, our education and training curriculum enable teams to quickly improve their programmatic knowledge and skill sets. Robust fraud and brand protection prevent wasted investments and ensure confidence in your campaign performance.

**Average Rating:** 4.5/5.0

**Total Reviews:** 263

#### How Do G2 Users Rate Basis?

- **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Basis?

- **Seller:** [Basis Technologies](https://www.g2.com/sellers/basis-technologies)
- **Year Founded:** 2001
- **HQ Location:** Chicago, IL
- **Twitter:** @basisglobaltech  
4,732 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9432a017892b82809a9e8b6e6f81512ef7855ba6769023aa415ced0b0eb4965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbasis-technologies&secure%5Burl_type%5D=linkedin_company_website)  
1,469 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Digital Media Planner
- **Top Industries:** Marketing and Advertising, Newspapers
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Basis?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Basis extremely **easy to use and navigate** , appreciating its helpful support and multiple integrations.
- Users appreciate the **ease of use and helpful support** of Basis, facilitating effective workflow automation and integrations.
- Users love the **detailed reporting metrics** that provide clarity and efficiency in navigating inventory strategies.
- Users praise the **outstanding customer support** and extensive product offerings of Basis, enhancing overall experience and effectiveness.
- Users commend Basis for its **outstanding customer support and impressive range of product offerings** , enhancing collaboration and efficiency.

##### Cons

- Users find the **complex user interface** of Basis outdated and often inconvenient for generating reports.
- Users find the **system complex** and not user-friendly, making it challenging for everyone to navigate.
- Users find Basis **complex and not user-friendly** , leading to a cumbersome experience for many individuals.
- Users find the **complex reporting** in Basis to be inconvenient, alongside concerns about the outdated UI.
- Users find the **complex usability** of Basis challenging, making it less accessible for everyone.

#### What Are Recent G2 Reviews of Basis?

**["Great tool, and fantastic team"](https://www.g2.com/survey_responses/basis-review-10305690)**

**Rating:** 5.0/5.0 stars

_— Jessica C._

[Read full review](https://www.g2.com/survey_responses/basis-review-10305690)

**["Effortless Integration and Support Make Basis Stand Out"](https://www.g2.com/survey_responses/basis-review-12180293)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/basis-review-12180293)

### [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews)

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

**Average Rating:** 4.1/5.0

**Total Reviews:** 278

#### How Do G2 Users Rate Google Marketing Platform?

- **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Google Marketing Platform?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 47% Medium, 27% Large

#### What Do G2 Reviewers Say About Google Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **unified platform** of Google Marketing Platform, simplifying data management and enhancing decision-making for effective campaigns.
- Users value the **consolidated campaign management** of Google Marketing Platform, simplifying decision-making and performance tracking.
- Users appreciate the **ease of use** of Google Marketing Platform, as it simplifies data management and campaign tracking.
- Users value the **efficiency** of Google Marketing Platform for integrating data and tools, streamlining decision-making and campaign management.
- Users appreciate the **integrated performance tracking** of Google Marketing Platform, enabling smarter decisions and streamlined campaign management.

##### Cons

- Users find the **learning curve overwhelming** , making it difficult for beginners to navigate Google Marketing Platform effectively.
- Users find the **steep learning curve** of Google Marketing Platform challenging, especially for those new to analytics and ad tech.
- Users find the **complex setup** of Google Marketing Platform challenging for beginners, leading to a steep learning curve.
- Users find the **difficult setup** of Google Marketing Platform challenging, especially for beginners unfamiliar with analytics tools.
- Users find Google Marketing Platform to be **expensive** , especially for smaller businesses with unused features.

#### What Are Recent G2 Reviews of Google Marketing Platform?

**["Essential suite for web marketing"](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)**

**Rating:** 4.0/5.0 stars

_— Michele C._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-11590167)

**["Unified Marketing Insights with a Steep Learning Curve"](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)**

**Rating:** 4.0/5.0 stars

_— Rohit K._

[Read full review](https://www.g2.com/survey_responses/google-marketing-platform-review-12360402)

#### What Are G2 Users Discussing About Google Marketing Platform?

- [What is Google Marketing Platform used for?](https://www.g2.com/discussions/what-is-google-marketing-platform-used-for)

### [MobileAction](https://www.g2.com/products/mobileaction/reviews)

Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 113

#### How Do G2 Users Rate MobileAction?

- **Close Ecosystem API:** 8.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind MobileAction?

- **Seller:** [MobileAction](https://www.g2.com/sellers/mobileaction)
- **Year Founded:** 2013
- **HQ Location:** San Francisco, California, United States
- **Twitter:** @MobileAction  
6,629 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f792bf0bd1d04cdb40168bafb392e9bf898d98956d99e2e8ce91c7e89930de9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobile-action%2F&secure%5Burl_type%5D=linkedin_company_website)  
107 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Computer Games
- **Company Size:** 47% Small, 41% Medium

#### What Do G2 Reviewers Say About MobileAction?

_AI-generated summary from verified user reviews_

##### Pros

- Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations.
- Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights.
- Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver.
- Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience.
- Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency.

##### Cons

- Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement.
- Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities.
- Users find the **user experience challenging** due to a steep learning curve and need for interface improvements.
- Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data.
- Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience.

#### What Are Recent G2 Reviews of MobileAction?

**["Perfect for managing both ASA and ASO in one place"](https://www.g2.com/survey_responses/mobileaction-review-11504618)**

**Rating:** 5.0/5.0 stars

_— Timofei O._

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11504618)

**["efficient and rewarding partnership"](https://www.g2.com/survey_responses/mobileaction-review-11509991)**

**Rating:** 5.0/5.0 stars

_— Verified User in Online Media_

[Read full review](https://www.g2.com/survey_responses/mobileaction-review-11509991)

#### What Are G2 Users Discussing About MobileAction?

- [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment
- [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments

### [Connect](https://www.g2.com/products/bridge-connect/reviews)

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged. Plus, you can choose between self-service or full-service campaign management options to fit your needs. Since each campaign starts with an audience of real people, reporting and attribution is very clear. Gain deep insights with visual reporting down to the person level, and track real impact with our free People Match™ solution, linking actual conversions and sales to the real people in your audience. Platform Highlights Include: Data Safe℠: We prioritize compliance, data accuracy, and privacy by updating real people’s profiles monthly, ensuring brand safety, peace of mind, better performance, and fraud prevention. Over 15,000 Segments: Build custom audiences with our data safe attributes, ranging from Automotive to Transactions to B2B. Transparent, People-Based Reporting: Our people-based reporting helps you focus on what really matters - the real people who see and engage with your campaigns. No cookies or random results, only real, verified people. Flexible Usage: Use Connect as a managed-service solution, run campaigns yourself, or integrate our audience data with your preferred DSP. White-label our solutions branded as your own and go to market effortlessly with our powerful, first-party data-driven platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate Connect?

- **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Connect?

- **Seller:** [Bridge](https://www.g2.com/sellers/bridge-5da05a00-39e0-4fda-8631-8d7c9cf2e995)
- **Company Website:** thebridgecorp.com
- **Year Founded:** 2010
- **HQ Location:** Paramus, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58f07e3c3ffa14dc19e66bd7ba9204e2366a683f408fb4506a37a575a5b19922&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-bridge-corporation&secure%5Burl_type%5D=linkedin_company_website)  
190 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 52% Small, 22% Large

#### What Do G2 Reviewers Say About Connect?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional ease of use** of Connect, making transitions and daily operations effortless and efficient.
- Users value the **effective audience targeting** of Connect, significantly enhancing their marketing efforts with verified contacts.
- Users appreciate the **seamless campaign management** of Connect, enhancing workflow and delivering reliable, effective marketing solutions.
- Users commend the **prompt customer support** of Connect, enhancing their experience with quick responses and clear explanations.
- Users value the **easy setup** of Connect, which simplifies workflow and enhances overall operational efficiency.

##### Cons

- Users express frustration over the **lack of clarity** in tactics and reports, complicating their ad management experience.
- Users find the **reporting process cumbersome** , wishing for simpler, automated reports to improve efficiency.
- Users find creating reports **time-consuming and confusing** , preferring simpler, more efficient data sharing options.
- Users often face **challenges in building audiences** , finding the process time-consuming and lacking intuitive features.
- Users experience **difficulties with audience targeting** , finding it time-consuming and complex to build the right audiences.

#### What Are Recent G2 Reviews of Connect?

**["Consistent Support and Effective Targeting with Connect"](https://www.g2.com/survey_responses/connect-review-11877730)**

**Rating:** 5.0/5.0 stars

_— Carlos F._

[Read full review](https://www.g2.com/survey_responses/connect-review-11877730)

**["Reliable Insights, Seamless Setup"](https://www.g2.com/survey_responses/connect-review-11884314)**

**Rating:** 5.0/5.0 stars

_— Carlos D._

[Read full review](https://www.g2.com/survey_responses/connect-review-11884314)

### [Sharethrough](https://www.g2.com/products/sharethrough/reviews)

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Sharethrough?

- **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.9/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Sharethrough?

- **Seller:** [Sharethrough](https://www.g2.com/sellers/sharethrough)
- **Year Founded:** 2008
- **HQ Location:** Montreal, Quebec
- **Twitter:** @sharethrough  
5,075 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=379dd03c38ff6e1fb52f250e85d4befc2ca3d1fb3b6d158afdb04ca078ee1972&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F638984%2F&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Entertainment
- **Company Size:** 44% Medium, 28% Small

#### What Are Recent G2 Reviews of Sharethrough?

**["Phenomenal sales team with a great structure."](https://www.g2.com/survey_responses/sharethrough-review-8021815)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8021815)

**["Success in innovating for food/dining client with dynamic captioned videos"](https://www.g2.com/survey_responses/sharethrough-review-8022870)**

**Rating:** 5.0/5.0 stars

_— Zachary J._

[Read full review](https://www.g2.com/survey_responses/sharethrough-review-8022870)

#### What Are G2 Users Discussing About Sharethrough?

- [What are the benefits and challenges of using Sharethrough for programmatic advertising?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sharethrough-for-programmatic-advertising)
- [Who owns sharethrough?](https://www.g2.com/discussions/who-owns-sharethrough)
- [What is BTLR sharethrough?](https://www.g2.com/discussions/what-is-btlr-sharethrough)
- [Is Sharethrough a DSP?](https://www.g2.com/discussions/is-sharethrough-a-dsp)
- [What does sharethrough do?](https://www.g2.com/discussions/what-does-sharethrough-do)

### [Zeta Marketing Platform](https://www.g2.com/products/zeta-marketing-platform/reviews)

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

**Average Rating:** 4.0/5.0

**Total Reviews:** 114

#### How Do G2 Users Rate Zeta Marketing Platform?

- **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Zeta Marketing Platform?

- **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global)
- **Company Website:** zetaglobal.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @ZetaGlobal  
16,660 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=889c15a7b559a8318ba7b5379f83e230ccd77c082c1971c9b040c45186b1503b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzetaglobal%2Fposts%2F%3FfeedView%3Dall&secure%5Burl_type%5D=linkedin_company_website)  
2,991 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 44% Medium, 38% Large

#### What Do G2 Reviewers Say About Zeta Marketing Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Zeta Marketing Platform, enhancing their campaign building and navigation experience.
- Users value the **responsive customer support** of Zeta Marketing Platform, appreciating timely assistance and effective collaboration.
- Users love the **intuitive interface and efficient features** of Zeta Marketing Platform, enhancing campaign management and performance.
- Users appreciate the **intuitive interface and efficient reporting** , making campaign building quick and straightforward.
- Users highlight the **improved performance** of email campaigns with Zeta, significantly reducing time to market.

##### Cons

- Users find the **learning curve steep** , making dynamic personalization feel complicated and overwhelming, especially for beginners.
- Users report **campaign issues** like slow loading, poor search functionality, and lacking folder structures complicating their experience.
- Users note the **missing features** in Zeta Marketing Platform, leading to complexity and diminished user experience.
- Users find Zeta Marketing Platform's **complex usability** makes it challenging to navigate and set up effectively.
- Users experience **poor usability** with Zeta Marketing Platform due to its complex, overwhelming, and outdated interface.

#### What Are Recent G2 Reviews of Zeta Marketing Platform?

**["Streamlined Email Campaigns with Room for Improvement"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)**

**Rating:** 4.0/5.0 stars

_— Max R._

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12760964)

**["Simple, Intuitive ESP for Managing Campaigns and Analytics"](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)**

**Rating:** 4.0/5.0 stars

_— Verified User in Broadcast Media_

[Read full review](https://www.g2.com/survey_responses/zeta-marketing-platform-review-12755764)

#### What Are G2 Users Discussing About Zeta Marketing Platform?

- [How much does Zeta global cost?](https://www.g2.com/discussions/how-much-does-zeta-global-cost)
- [Is Zeta a SaaS company?](https://www.g2.com/discussions/is-zeta-a-saas-company)
- [What does Zeta Global do?](https://www.g2.com/discussions/what-does-zeta-global-do)
- [What is the main tool of Zeta?](https://www.g2.com/discussions/what-is-the-main-tool-of-zeta)

### [Optmyzr](https://www.g2.com/products/optmyzr/reviews)

Optmyzr is an all-in-one PPC optimization platform used by agencies, freelancers, and in-house teams to manage advertising across Google, Microsoft, Meta, Amazon, and more. Built by former Google executives, it combines deep expertise with proprietary AI to help marketers build, manage, and optimize search and social campaigns with greater control and efficiency, even when using automation systems like Smart Bidding and Performance Max. Teams around the world rely on Optmyzr to: - Catch issues early, such as broken links or overspending - Gain visibility into automated campaign types - Automate daily tasks like budget shifts and bid changes - Analyze performance across channels, audiences, and creatives - Optimize feeds, structures, and pacing across accounts - Reduce wasted spend and improve ROI at scale Optmyzr helps marketing teams move faster, work smarter, and stay in control—starting at just $209/month.

**Average Rating:** 4.7/5.0

**Total Reviews:** 131

#### How Do G2 Users Rate Optmyzr?

- **Close Ecosystem API:** 8.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Optmyzr?

- **Seller:** [Optmyzr](https://www.g2.com/sellers/optmyzr)
- **Year Founded:** 2013
- **HQ Location:** Foster City, CA
- **Twitter:** @Optmyzr  
2,516 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62dacd3f1bb97c790477629bbb830b34e11ae4bedd948ff0ebeb142bfcadae75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3195009%2F&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Automotive
- **Company Size:** 77% Small, 19% Medium

#### What Do G2 Reviewers Say About Optmyzr?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **seamless integration** of Optmyzr in campaign management, enhancing efficiency and optimizing Google Ads performance.
- Users praise the **automation features** of Optmyzr for enhancing efficiency and significantly reducing manual workload.
- Users commend Optmyzr for its **exceptional efficiency** , significantly saving time and enhancing campaign management processes.
- Users highlight how Optmyzr's **automation features** enhance efficiency, saving significant time and improving overall campaign management.
- Users value the **efficient optimization algorithms** of Optmyzr, greatly enhancing productivity and campaign performance management.

##### Cons

- Users find the **report design customisation limited** , hindering the presentation of insights and branding flexibility.
- Users find the **budget management tool requires time to learn** , impacting initial ease of use.
- Users are frustrated by the **inadequate search functionality** , limiting their ability to sift through or exclude data effectively.
- Users note a steep **learning curve** with Optmyzr, requiring time to fully grasp its budget management features.
- Users find the **limited control over report design** restricts customization and brand alignment for client presentations.

#### What Are Recent G2 Reviews of Optmyzr?

**["Powerful Google Ads Management with Smart Alerts, Scripts, and Great Visualization"](https://www.g2.com/survey_responses/optmyzr-review-13198985)**

**Rating:** 4.5/5.0 stars

_— Damian Z._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13198985)

**["Indispensable Tool with Stellar Customization and Support"](https://www.g2.com/survey_responses/optmyzr-review-13034886)**

**Rating:** 5.0/5.0 stars

_— Betty G._

[Read full review](https://www.g2.com/survey_responses/optmyzr-review-13034886)

#### What Are G2 Users Discussing About Optmyzr?

- [What is Optmyzr used for?](https://www.g2.com/discussions/what-is-optmyzr-used-for)

### [AdGate Media](https://www.g2.com/products/adgate-media/reviews)

AdGate Media is a performance based network that specializes in rewarded advertising. Product owners and developers can utilize the AdGate Media platform to monetize their existing users or to acquire new users. Our premiere product, the AdGate Rewards offer wall, allows users to earn digital rewards in exchange for engaging with advertisements. As an advertiser on AdGate Media you have the ability to: • Spend money only on KPIs that matter to you (ex: installs, subscriptions, or engagement) • Get access to exclusive inventory not available from traditional DSPs • Launch your campaign instantly • Work with a budget of any size As a publisher on AdGate Media you can expect: • High performing eCPMs ($100+) • Simple integration with a very lightweight SDK • Highly engaging ad unit that creates user retention within your app or website

**Average Rating:** 4.5/5.0

**Total Reviews:** 72

#### How Do G2 Users Rate AdGate Media?

- **Close Ecosystem API:** 9.1/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdGate Media?

- **Seller:** [AdGate Media](https://www.g2.com/sellers/adgate-media)
- **Year Founded:** 2011
- **HQ Location:** New York
- **Twitter:** @AdGateMedia  
1,008 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc661520abc223af365950f7fd3d3797602f71d07cbb200066da76f338f781eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadgate-media-limited-liability-company%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Software engineer
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 58% Small, 29% Medium

#### What Are Recent G2 Reviews of AdGate Media?

**[""AdGate Media: Pioneering Success Through Performance and Rewards""](https://www.g2.com/survey_responses/adgate-media-review-9360715)**

**Rating:** 4.5/5.0 stars

_— Purvika R._

[Read full review](https://www.g2.com/survey_responses/adgate-media-review-9360715)

**[""AdGate Media: A Closer Look at Advertising Solutions.""](https://www.g2.com/survey_responses/adgate-media-review-9412605)**

**Rating:** 4.5/5.0 stars

_— jackie A._

[Read full review](https://www.g2.com/survey_responses/adgate-media-review-9412605)

### [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 85

#### How Do G2 Users Rate Roku OneView (formerly Dataxu)?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 7.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Roku OneView (formerly Dataxu)?

- **Seller:** [Roku](https://www.g2.com/sellers/roku)
- **Year Founded:** 2002
- **HQ Location:** San Jose, CA
- **Twitter:** @Roku  
247,565 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6a57d21916969b166132641b868b6866bb9981c5b92d63d412f2f934b3752b18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F50076%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,365 employees on LinkedIn®
- **Ownership:** NASDAQ:ROKU

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 41% Medium, 31% Small

#### What Are Recent G2 Reviews of Roku OneView (formerly Dataxu)?

**["Great platform for OTT buys"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-1245930)

**["AEG TV on Roku advertising"](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)**

**Rating:** 5.0/5.0 stars

_— Monetia S._

[Read full review](https://www.g2.com/survey_responses/roku-oneview-formerly-dataxu-review-7070634)

#### What Are G2 Users Discussing About Roku OneView (formerly Dataxu)?

- [What is your experience with Roku OneView for programmatic advertising, and what improvements could be made?](https://www.g2.com/discussions/what-is-your-experience-with-roku-oneview-for-programmatic-advertising-and-what-improvements-could-be-made)
- [What is Roku OneView (formerly Dataxu) used for?](https://www.g2.com/discussions/what-is-roku-oneview-formerly-dataxu-used-for)

### [Wunderkind](https://www.g2.com/products/wunderkind/reviews)

Wunderkind is an advanced AI-driven performance marketing solution designed to assist brands in collecting consent-based, first-party data and identifying anonymous traffic. This innovative platform enables businesses to scale hyper-personalized one-to-one messaging, ensuring that marketing efforts resonate with their target audience. By leveraging the proprietary Wunderkind Identity Network, which recognizes 9 billion devices and 1 billion opted-in consumers, brands can effectively trigger impactful offers at the right moment and through the most suitable channels. The target audience for Wunderkind includes businesses across various industries seeking to enhance their marketing strategies through data-driven insights. The platform is particularly beneficial for brands that prioritize personalized communication and aim to optimize their marketing performance across multiple channels, including email, text, and advertising. With the ability to observe 2 trillion digital transactions annually, Wunderkind provides valuable insights that help brands understand consumer behavior and preferences, enabling them to tailor their messaging accordingly. Key features of Wunderkind include its Autonomous Marketing Platform, which integrates seamlessly with existing email service providers (ESPs). This AI engine enhances performance by utilizing the vast data available within the Wunderkind Identity Network. The platform stands out in its category by guaranteeing a lift in revenue for its clients, delivering over $5 billion in directly attributable revenue annually. This level of assurance often positions Wunderkind as a top revenue channel in clients' analytics platforms, making it a reliable choice for brands looking to drive growth. Additionally, Wunderkind's advertising product, WunderKIND Ads, offers a unique user-first ad experience across a curated selection of top-tier publishers. This approach ensures that high-impact ads are delivered in a non-intrusive manner, enhancing user satisfaction while maximizing returns for both advertisers and publishers. By focusing on creating a positive experience for users, Wunderkind not only improves engagement but also fosters brand loyalty. Overall, Wunderkind provides a comprehensive solution for brands aiming to achieve efficient growth through data-driven marketing strategies. By harnessing the power of AI and first-party data, businesses can enhance their outreach and drive significant revenue growth, making Wunderkind a valuable partner in the competitive landscape of performance marketing.

**Average Rating:** 4.4/5.0

**Total Reviews:** 88

#### How Do G2 Users Rate Wunderkind?

- **Close Ecosystem API:** 10.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.5/10)
- **Workflow Capability:** 9.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Wunderkind?

- **Seller:** [Wunderkind](https://www.g2.com/sellers/wunderkind)
- **Company Website:** www.wunderkind.co
- **HQ Location:** New York, NY
- **Twitter:** @Wunderkind  
2,200 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d83237dd93a069b7e30bdccc8c5235df7272fac3b3b59382c51f8fa7710d5588&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F65582532%2F&secure%5Burl_type%5D=linkedin_company_website)  
450 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Apparel & Fashion, Retail
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About Wunderkind?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **proactive and knowledgeable customer support** of Wunderkind, enhancing their overall experience and campaign effectiveness.
- Users value the **knowledgeable and proactive support** from Wunderkind's team, enhancing campaign effectiveness and partnership experience.
- Users value Wunderkind for its **effective business growth strategies** , enabling customized funnels and proactive support for conversions.
- Users value the **helpfulness of the team** at Wunderkind, noting their support and adaptability in various situations.
- Users highlight the **effective results** of Wunderkind, noting successful campaigns that significantly impact their business.

##### Cons

- Users note the **limited features** of Wunderkind, desiring more customization and integration options for effective use.
- Users note **limited functionality** in Wunderkind, especially regarding adaptability and advanced data insights for decision-making.
- Users note a lack of **missing features** , particularly in SMS integration and advanced analytics that hinder functionality.
- Users express disappointment in the **insufficient support** from Wunderkind, affecting their overall experience and success.
- Users express frustration with Wunderkind's **poor customer support** , highlighting ongoing issues despite multiple attempts at improvement.

#### What Are Recent G2 Reviews of Wunderkind?

**["An Extension to Our Team"](https://www.g2.com/survey_responses/wunderkind-review-11873857)**

**Rating:** 5.0/5.0 stars

_— Verified User in Consumer Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11873857)

**["Great Features, But Some Drawbacks"](https://www.g2.com/survey_responses/wunderkind-review-11903636)**

**Rating:** 4.0/5.0 stars

_— Verified User in Sporting Goods_

[Read full review](https://www.g2.com/survey_responses/wunderkind-review-11903636)

#### What Are G2 Users Discussing About Wunderkind?

- [Where is wunderkind located?](https://www.g2.com/discussions/where-is-wunderkind-located)
- [What is wunderkind formerly BounceX?](https://www.g2.com/discussions/what-is-wunderkind-formerly-bouncex)
- [What does BounceX do?](https://www.g2.com/discussions/what-does-bouncex-do)
- [What does Wunderkind do?](https://www.g2.com/discussions/what-does-wunderkind-do)

### [AppDiscovery](https://www.g2.com/products/appdiscovery/reviews)

AppDiscovery is a leading user acquisition solution that empowers experienced marketers to drive better results through performance-based mobile and CTV campaigns. As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

**Average Rating:** 4.2/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate AppDiscovery?

- **Close Ecosystem API:** 7.8/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.2/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.1/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AppDiscovery?

- **Seller:** [AppLovin](https://www.g2.com/sellers/applovin)
- **Year Founded:** 2012
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppLovin  
18,482 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
531 employees on LinkedIn®
- **Ownership:** NASDAQ: APP

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of AppDiscovery?

**["UA platform has a user friendly, useful and successful interface, but it has some shortcomings."](https://www.g2.com/survey_responses/appdiscovery-review-8506539)**

**Rating:** 4.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8506539)

**["Best UA platform on the market"](https://www.g2.com/survey_responses/appdiscovery-review-8249182)**

**Rating:** 5.0/5.0 stars

_— Verified User in Computer Games_

[Read full review](https://www.g2.com/survey_responses/appdiscovery-review-8249182)

### [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews)

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, and CTV. Built on the world’s largest commerce dataset, it predicts what shoppers will buy next and dynamically optimizes every stage of the shopper journey—from audience targeting and predictive bidding to product recommendations and dynamic creative optimization. With seamless cross-channel activation, deep commerce insights, and transparent measurement, Commerce Growth helps marketers drive smarter ad spend, broader reach, and stronger performance—all in one unified platform.

**Average Rating:** 3.8/5.0

**Total Reviews:** 218

#### How Do G2 Users Rate Criteo Commerce Growth?

- **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Criteo Commerce Growth?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 48% Medium, 41% Small

#### What Are Recent G2 Reviews of Criteo Commerce Growth?

**["Effective Ad Placement with Room for Cost Improvement"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)**

**Rating:** 4.5/5.0 stars

_— Prahlad K._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12918287)

**["Scalable, Efficient, and User-Friendly for Retail Expansion"](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)**

**Rating:** 4.5/5.0 stars

_— Ritik S._

[Read full review](https://www.g2.com/survey_responses/criteo-commerce-growth-review-12430831)

#### What Are G2 Users Discussing About Criteo Commerce Growth?

- [How do I set up dynamic retargeting on Facebook?](https://www.g2.com/discussions/how-do-i-set-up-dynamic-retargeting-on-facebook)
- [What is dynamic retargeting on Facebook?](https://www.g2.com/discussions/what-is-dynamic-retargeting-on-facebook)
- [What is Criteo used for?](https://www.g2.com/discussions/what-is-criteo-used-for)
- [What is Criteo retargeting?](https://www.g2.com/discussions/what-is-criteo-retargeting)

### [Luna from Unity](https://www.g2.com/products/luna-g2/reviews)

Luna, part of the Unity solutions portfolio, is an all-in-one app marketing platform for improving performance across 30+ UA channels. Luna enables marketers to surface actionable insights by unifying campaign data from channels, MMPs, and BI, and then optimize accordingly with automations. As an Apple Search Ads partner, Luna offers dedicated tools and services for scaling Apple Search Ads campaigns, such as keyword discovery, bid optimization, robust analytics, custom product page development, and more. To close the marketing loop, Luna also offers highly advanced creative production tools. Leading app and game companies such as Activision, Bumble, King, Zynga, and Miniclip, among others, use Luna to power their marketing. Learn more at luna.is.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate Luna from Unity?

- **Close Ecosystem API:** 9.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Luna from Unity?

- **Seller:** [Unity](https://www.g2.com/sellers/unity-09a71e5d-4725-47cd-9ed0-2699e3d54cad)
- **Year Founded:** 2010
- **HQ Location:** San Fransisco
- **Twitter:** @unity  
113,557 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed0288692325c38457c7781c660ef87cec31dfbf91e3c9d0b9c2516c5a4bac13&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funity%2F&secure%5Burl_type%5D=linkedin_company_website)  
7,162 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games, Marketing and Advertising
- **Company Size:** 53% Medium, 30% Small

#### What Are Recent G2 Reviews of Luna from Unity?

**["Technical Project Manager"](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9001039)

**["Great and simple to set up!"](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)**

**Rating:** 4.0/5.0 stars

_— Scott G._

[Read full review](https://www.g2.com/survey_responses/luna-from-unity-review-9668226)

### [Start.io](https://www.g2.com/products/start-io/reviews)

Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 42

#### How Do G2 Users Rate Start.io?

- **Close Ecosystem API:** 8.1/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Start.io?

- **Seller:** [Start.io](https://www.g2.com/sellers/start-io)
- **Year Founded:** 2010
- **HQ Location:** New York, NY
- **Twitter:** @Start\_io\_  
7,012 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4f7a765db335c75c897908b1d9d5e747594a4fecc2809b63d864d0433f44ca21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstart-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
154 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 50% Small, 36% Medium

#### What Do G2 Reviewers Say About Start.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **proactive and professional customer support** from Start.io, appreciating the knowledgeable team available to assist.
- Users appreciate the **real-time audience targeting** of Start.io, enhancing personalization and effectiveness in ads.
- Users appreciate the **ease of use** of Start.io, seamlessly integrating into their Google Ads mediation setups.
- Users appreciate the **efficiency** of Start.io, enjoying seamless integration and consistent performance with minimal effort.
- Users value the **innovative approach** of Start.io, driven by strong leadership and a commitment to growth.

##### Cons

- Users find the **difficult setup** of Start.io challenging due to thin documentation, requiring extra effort to configure properly.
- Users find the **ineffective advertising** approach disappointing, especially regarding partnership promotions on platforms like LinkedIn.
- Users face **integration problems** with Start.io, complicating their ability to secure business in the US market.
- Users experience **occasional reporting issues** , negatively impacting their ad management and overall effectiveness.
- Users find the **documentation lacking** , which can slow down the setup and learning process for Start.io.

#### What Are Recent G2 Reviews of Start.io?

**["It's one of the best product i have come across within few months"](https://www.g2.com/survey_responses/start-io-review-11400298)**

**Rating:** 5.0/5.0 stars

_— Subham S._

[Read full review](https://www.g2.com/survey_responses/start-io-review-11400298)

**["App is great for monetization and smart targeting"](https://www.g2.com/survey_responses/start-io-review-11378243)**

**Rating:** 4.0/5.0 stars

_— Roshish S._

[Read full review](https://www.g2.com/survey_responses/start-io-review-11378243)

#### What Are G2 Users Discussing About Start.io?

- [What is Start.io used for?](https://www.g2.com/discussions/what-is-start-io-used-for)

### [Airtory](https://www.g2.com/products/airtory/reviews)

Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI and improve brand engagement with Airtory's easy-to-build rich media ads! We have 500+ templates across desktop, mobile, native and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers. With the rise in popularity of CTV and OTT platforms, Airtory has also introduced video ads that support dynamic content, interactive features, and QR codes. These ads can be implemented on all CTV and OTT platforms, enabling advertisers to engage with those users as well. You can check out Airtory’s Rich Media Ads on the Showcase Page: https://formats.airtory.com/ Additionally, we have another product Self Serve+ which is a SaaS offering that allows publishers to open up their ad inventory to advertisers to set up and manage direct ad campaigns autonomously. Airtory's Rich Media builder can also be integrated, which is just a cherry on top! Last but not the least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign. In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.

**Average Rating:** 4.5/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate Airtory?

- **Close Ecosystem API:** 8.6/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Airtory?

- **Seller:** [Airtory](https://www.g2.com/sellers/airtory)
- **Year Founded:** 2016
- **HQ Location:** Austin, US
- **Twitter:** @airtoryHQ  
487 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fa9e7afdae97eccbfa74d06e1808357a405dc67a47c6248b6726d91c65ae1dd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairtory&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 53% Medium, 30% Small

#### What Are Recent G2 Reviews of Airtory?

**["Best Rich Media Solution Partner"](https://www.g2.com/survey_responses/airtory-review-8457056)**

**Rating:** 5.0/5.0 stars

_— Suhaib H._

[Read full review](https://www.g2.com/survey_responses/airtory-review-8457056)

**["Beginner-friendly. Good Experience with the platform."](https://www.g2.com/survey_responses/airtory-review-8457937)**

**Rating:** 4.5/5.0 stars

_— Sasirekha P._

[Read full review](https://www.g2.com/survey_responses/airtory-review-8457937)

#### What Are G2 Users Discussing About Airtory?

- [What is Airtory used for?](https://www.g2.com/discussions/what-is-airtory-used-for)

- [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- 2
- [3](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=3#product-list)
- [4](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=4#product-list)
- [5](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=5#product-list)
- [6](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=6#product-list)
- …
- [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
- [Next › Next ›](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=3#product-list)

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- [Creative Management Platforms](/categories/creative-management-platforms)
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[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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