# Best Mobile Advertising Software - Page 15 ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 217 ### Category Stats (Aug 2026) - **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,800+ Authentic Reviews - 217+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043) Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency) **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A52%3A18Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D15&secure%5Btoken%5D=00ca0c612ca9648b82ab7281c795c33cbed67d00460cbf95f3ca9a2941f5c619&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) ### [Verve Demand Side Platform](https://www.g2.com/products/verve-demand-side-platform/reviews) Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and innovation. Powered by proprietary machine learning AI algorithms, we help brands and agencies to achieve performance and branding goals by leveraging cookieless tracking in a privacy compliant way. **Average Rating:** 4.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Verve Demand Side Platform? - **Performance and Reliability:** 5.0/10 (Category avg: 8.5/10) - **Ease of Use:** 5.8/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind Verve Demand Side Platform? - **Seller:** [Verve Group](https://www.g2.com/sellers/verve-group) - **HQ Location:** Carlsbad, California - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6eed8112a0f36cb97ba53d662ecafb7ef66a294f57a0742c05a5ace0fecb6e18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvervegroup%2F&secure%5Burl_type%5D=linkedin_company_website) 534 employees on LinkedIn® - **Ownership:** STO: VER #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Verve Demand Side Platform? **["Great for demand generation"](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965)** **Rating:** 4.5/5.0 stars _— Aleksandra C._ [Read full review](https://www.g2.com/survey_responses/verve-demand-side-platform-review-9810965) ### [Voxus](https://www.g2.com/products/voxus/reviews) Voxus is a programmatic channel that reaches high-intent buyers across the Open Web, beyond Meta and Google. We fund the media, run the campaigns, and charge you only for verified conversions. If it's not in your dashboard, it's free. #### Who Is the Company Behind Voxus? - **Seller:** [Voxus](https://www.g2.com/sellers/voxus) - **Year Founded:** 2014 - **HQ Location:** São Paulo, BR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6016091beccef67437d34ed6d918976d9740829db1c018f8a633488d3fa56358&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvoxus%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® ### [Vpon](https://www.g2.com/products/vpon/reviews) Vpon offers data-driven mobile advertising solutions. #### Who Is the Company Behind Vpon? - **Seller:** [Vpon](https://www.g2.com/sellers/vpon) - **Year Founded:** 2008 - **HQ Location:** Taipei, TW - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9d79b11cb8b5f87d8a0251d07cd5220e6ccbf5e09f66bc64c13911d9f72d6a81&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvpon%2F&secure%5Burl_type%5D=linkedin_company_website) 117 employees on LinkedIn® ### [WapStart](https://www.g2.com/products/wapstart/reviews) WapStart is a full-service digital advertising platform and mobile advertising network. #### Who Is the Company Behind WapStart? - **Seller:** [Wapstart](https://www.g2.com/sellers/wapstart) - **Year Founded:** 2007 - **HQ Location:** Washington, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9aa46f66ff73c8e9ff8918697a4909f8ecff41f266aa1c57a5a66034f1c361c8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwapstart&secure%5Burl_type%5D=linkedin_company_website) 20 employees on LinkedIn® ### [Wiget Media](https://www.g2.com/products/wiget-media/reviews) Wiget Media is an online advertising network that focuses on performance driven digital advertising campaigns. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Wiget Media? - **Seller:** [Wiget Media](https://www.g2.com/sellers/wiget-media) - **Year Founded:** 2008 - **HQ Location:** Stockholm, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4e51c7df202c12bd8e98455def7e51e5aa59a17854257af40767ca6ef035680&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2402096%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Wiget Media? **["Review on Wiget Media"](https://www.g2.com/survey_responses/wiget-media-review-5256235)** **Rating:** 4.0/5.0 stars _— Verified User in Accounting_ [Read full review](https://www.g2.com/survey_responses/wiget-media-review-5256235) #### What Are G2 Users Discussing About Wiget Media? - [What is Wiget Media used for?](https://www.g2.com/discussions/what-is-wiget-media-used-for) ### [Woobi](https://www.g2.com/products/woobi/reviews) Woobi was an award-winning in-game programmatic advertising platform that provided brands, advertisers, publishers, and app developers with innovative solutions to engage users through non-intrusive, contextually relevant advertisements integrated seamlessly into gameplay. By leveraging machine learning algorithms and user profiling, Woobi's technology identified optimal moments within a game to display ads, ensuring high-quality engagement and enhancing the overall user experience. Key Features and Functionality: - Dynamic Mindset Advertising : Utilized machine learning to predict when users were most receptive to ads, delivering content that aligned with their interaction patterns and preferences. - Programmatic Video Advertising: Offered a real-time bidding exchange, enabling advertisers to access premium in-game inventory across various platforms, including desktop, social, in-app, and mobile web. - Cross-Platform Integration: Supported seamless integration across multiple gaming platforms, ensuring a consistent and engaging advertising experience for users. - User Profiling and Targeting: Employed advanced user profiling techniques to deliver personalized ad content based on demographics, geolocation, device type, and contextual relevance. Primary Value and Solutions Provided: Woobi addressed the challenge of engaging non-paying users in free-to-play games by integrating value-exchange advertising directly into the gameplay. This approach allowed developers to monetize their games without disrupting the user experience, leading to longer game sessions and increased user lifetime value. For advertisers, Woobi's platform offered access to a vast and engaged gaming audience, ensuring high-quality engagement and improved brand exposure. By delivering ads at moments when users were most receptive, Woobi enhanced the effectiveness of advertising campaigns and fostered positive brand associations. #### Who Is the Company Behind Woobi? - **Seller:** [Woobi](https://www.g2.com/sellers/woobi) - **Year Founded:** 2009 - **HQ Location:** Tel Aviv, IL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=304035efe58f12b8153003991cb014c9c4c0a8d99492774194c9c1f6289336dc&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwoobi&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® ### [Yieldlab](https://www.g2.com/products/yieldlab/reviews) Yieldlab YRD is the logical continuation of the company's yield management- and programmatic advertising technologies, and the result of Yieldlab's long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of inventory. **Average Rating:** 3.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Yieldlab? - **Seller:** [Yieldlab](https://www.g2.com/sellers/yieldlab) - **Year Founded:** 2001 - **HQ Location:** Freiburg, Baden-Württemberg, Germany - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44269c8fbd9f2abd5385cbd80015d596bb0aa2a69e2193e328ecba29b12f8712&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvirtualminds1%2F&secure%5Burl_type%5D=linkedin_company_website) 169 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium, 50% Small #### What Are G2 Users Discussing About Yieldlab? - [What is Yieldlab used for?](https://www.g2.com/discussions/what-is-yieldlab-used-for) - [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list) - [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list) - [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list) - … - [11](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=11#product-list) - [12](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list) - [13](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=13#product-list) - [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list) - 15 - Next › Next › Spotlight Categories [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) [Core HR Software](https://www.g2.com/categories/core-hr) [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Native Advertising](/categories/native-advertising) [Browse Mobile Advertising Themes](/categories/mobile-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS Show More