# Best Mobile Advertising Software - Page 14

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Fathom

Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A13%3A27Z&secure%5Bdisplayable_resource_id%5D=1567&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=156120&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D14&secure%5Btoken%5D=a93df9b75bf5bdd3b30d51aed47cd0603d18599bfee3c32026fe00f08e3d9857&secure%5Burl%5D=https%3A%2F%2Fwww.fathom.ai%2F%3Futm_campaign%3Dg2_ads%26utm_source%3Dg2%26utm_medium%3Dpaidsearch%26utm_content%3Dclick_all&secure%5Burl_type%5D=custom_url)

### [RedLotus RM5](https://www.g2.com/products/redlotus-rm5/reviews)

Powerfully engaging, full screen, interactive mobile interstitials powered by HTML5. The simple standardized RM5 templates allow brands to create engaging, interactive mobile ads delivered straight to their users smartphones.

#### Who Is the Company Behind RedLotus RM5?

- **Seller:** [VeerOne](https://www.g2.com/sellers/veerone)
- **Year Founded:** 2020
- **HQ Location:** Kwun Tong, Hong Kong
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c8b9ce28111cda1a63d0fe25adc0a644b1c92efe138a7136c3a34f8b5f5b5d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveerone%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

### [Remerge](https://www.g2.com/products/remerge/reviews)

Remerge is a company built for the purposes of supporting app retargeting initiatives for app marketers. Advertisers value our ability to provide a scalable, dynamic, transparent, secure, and deeply-analytical solution through our proprietary DSP. Scalable: With capacity measuring over 2.5 million QPS, and integrations with over 25 different supply partners, Remerge has the ability to engage audiences, large and small, at scale that drives real business impact. Dynamic: The confluence of our real-time audience segmentation and dynamic product ad tools allow advertisers to engage their consumers with relevant ads based on their in-app behavior. Deeply-Analytical: A leader in the practice of lift measurement and A/B testing, Remerge provides always on, cost-free, and fully verifiable incrementality measurement. Transparent: Remerge provides full publisher reports, as well as raw data exports so partners can verify ad placements and efficacy. Secure: Data security is paramount to our business. We comply with CCPA and GDPR regulations, and identify as a processor of data. This identification means we do not share advertiser data: an advertiser's data is used only for for their campaigns.

#### Who Is the Company Behind Remerge?

- **Seller:** [Remerge](https://www.g2.com/sellers/remerge)
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6605cbffa9954a0ccffdf074097876fc901de0c882437c3c8140807a86673a0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fremerge---app-retargeting&secure%5Burl_type%5D=linkedin_company_website)  
192 employees on LinkedIn®

### [ResponsiveAds](https://www.g2.com/products/responsiveads/reviews)

ResponsiveAds™ is the leading engagement-driving creative automation ad tech for brands, agencies & publishers to produce, deliver & optimize high-impact HTML5 ads that adapt to any size, shape, or variant. We simplify resizing rich-media ads. — Thus accelerating revenue lift.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ResponsiveAds?

- **Performance and Reliability:** 5.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 5.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 6.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind ResponsiveAds?

- **Seller:** [ResponsiveAds](https://www.g2.com/sellers/responsiveads)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98be31449c56b59526dcdf277d6f17e1f116147b3311d4043ca9707fe2edf316&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresponsiveads&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ResponsiveAds?

**["good for advertisements"](https://www.g2.com/survey_responses/responsiveads-review-8587357)**

**Rating:** 4.0/5.0 stars

_— Saikumar G._

[Read full review](https://www.g2.com/survey_responses/responsiveads-review-8587357)

### [Samba Networks](https://www.g2.com/products/samba-networks/reviews)

Samba Networks works with advertisers to display video ads within mobile messaging applications.

#### Who Is the Company Behind Samba Networks?

- **Seller:** [Samba Networks](https://www.g2.com/sellers/samba-networks)
- **HQ Location:** LONDON, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36b3f2d8975463fae3321d5f0510cf77bc600122c3e4dc89831aaf0a03156f0e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsamba-communications-limited&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Shall We AD Publisher](https://www.g2.com/products/shall-we-ad-publisher/reviews)

ShallWeAD offers mobile advertising solutions.

#### Who Is the Company Behind Shall We AD Publisher?

- **Seller:** [ShallWeAD](https://www.g2.com/sellers/shallwead)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [Simplaex](https://www.g2.com/products/simplaex/reviews)

Simplaex is a AI-first app retargeting technology for mobile advertisers and app developers.

#### Who Is the Company Behind Simplaex?

- **Seller:** [Simplaex](https://www.g2.com/sellers/simplaex)
- **Year Founded:** 2009
- **HQ Location:** Berlin, DE
- **Twitter:** @Simplaex  
285 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65a59d764476a9a18d276948d58581a8603d56451435be28d2dad9c92034f9e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10335837&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Simplaex App Retargeting](https://www.g2.com/products/simplaex-app-retargeting/reviews)

Simplaex is a AI retargeting app for mobile advertisers and app developers.

#### Who Is the Company Behind Simplaex App Retargeting?

- **Seller:** [Simplaex](https://www.g2.com/sellers/simplaex)
- **Year Founded:** 2009
- **HQ Location:** Berlin, DE
- **Twitter:** @Simplaex  
285 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=65a59d764476a9a18d276948d58581a8603d56451435be28d2dad9c92034f9e0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10335837&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [SmartCPA](https://www.g2.com/products/smartcpa/reviews)

SmartCPA is a unique technology based on an auto-optimized algorithm. SmartCPA is powered with an advanced learning mechanism and automatically matches CPA offers of CPA affiliate and ad networks to users interested in such content, helping to reach more relevant audience and get as many conversions as possible

#### Who Is the Company Behind SmartCPA?

- **Seller:** [Clickadu Ad Network](https://www.g2.com/sellers/clickadu-ad-network)
- **Year Founded:** 2014
- **HQ Location:** Prague, CZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0aac5e931c3d74417d79cabbbe235ae59f60d1b7bc9b6df61c78de7b4ae2b2ba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclickadu&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

### [Splicky](https://www.g2.com/products/splicky/reviews)

Splicky offers programmatic multiscreen advertising solutions.

#### Who Is the Company Behind Splicky?

- **Seller:** [Splicky](https://www.g2.com/sellers/splicky)
- **Year Founded:** 2013
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58b59671354b690a84c748118cece851c1a4199774a57858d13de0bf175eeab9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsplicky&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Swelen](https://www.g2.com/products/swelen/reviews)

Swelen is a mobile DSP powering mobile advertising campaigns.

#### Who Is the Company Behind Swelen?

- **Seller:** [Kwanko](https://www.g2.com/sellers/kwanko-d1a0c221-68d6-4816-95da-2477ff074b45)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Teads](https://www.g2.com/products/teads/reviews)

Teads’ omnichannel, outcomes-based platform enables marketers to plan, activate, optimize, and measure advertising campaigns across premium environments. By combining high-quality supply with predictive AI, dynamic creative tools, and full-funnel measurement, Teads helps brands deliver meaningful business results with greater efficiency and control. Through direct relationships with more than 10,000 premium media partners and a global ecosystem of advertisers, Teads offers extensive reach and sophisticated decisioning capabilities. The platform’s AI-powered optimization engine evaluates billions of signals in real time to maximize attention, improve engagement, and drive measurable outcomes across upper, mid, and lower-funnel objectives. Marketers can set multi-KPI goals, optimize in-flight with full transparency, and leverage context-driven targeting and attention insights to enhance performance. Teads is recognized as a leader in high-impact creative, premium video, mobile experiences, and emerging channels such as CTV. The platform provides a seamless workflow for creative development, testing, and iteration, enabling brands to deliver beautiful, relevant ads that match the quality of the environments in which they appear. With integrated measurement and attribution capabilities, marketers can directly connect media investments to brand lift, consideration, conversions, and sales. Headquartered in New York, Teads operates in 30+ countries with nearly 1,700 employees, supporting more than 20,000 advertisers worldwide. As one of the most scaled platforms on the open web, Teads brings together quality media, advanced AI, and innovative creative to make advertising more effective for brands and more respectful for consumers.

**Average Rating:** 4.4/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Teads?

- **Performance and Reliability:** 6.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 9.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Teads?

- **Seller:** [Teads](https://www.g2.com/sellers/teads)
- **Year Founded:** 2005
- **HQ Location:** New York, NY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0b8318c2074a699258e93b99803f8224387903271747c492a57ad3bf6f2bc3fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteads%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,845 employees on LinkedIn®
- **Ownership:** NASDAQ: TEAD

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 60% Small, 40% Medium

#### What Do G2 Reviewers Say About Teads?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **effective audience targeting** of Teads, ensuring ads reach genuinely interested consumers in quality content.
- Users value the **effective ad targeting** of Teads, reaching genuinely interested audiences through high-quality content.

#### What Are Recent G2 Reviews of Teads?

**["Easy platform for display/video campaigns"](https://www.g2.com/survey_responses/teads-review-5096770)**

**Rating:** 4.0/5.0 stars

_— Javier P._

[Read full review](https://www.g2.com/survey_responses/teads-review-5096770)

**["Video Ad Solution Compatible with Different Devices and Platforms"](https://www.g2.com/survey_responses/teads-review-8528133)**

**Rating:** 4.5/5.0 stars

_— Bonnie H._

[Read full review](https://www.g2.com/survey_responses/teads-review-8528133)

#### What Are G2 Users Discussing About Teads?

- [What is Teads used for?](https://www.g2.com/discussions/what-is-teads-used-for)

### [Telecoming](https://www.g2.com/products/telecoming/reviews)

Telecoming offers mobile content, direct carrier billing, and advertising solutions.

#### Who Is the Company Behind Telecoming?

- **Seller:** [The Telecoming Group](https://www.g2.com/sellers/the-telecoming-group)
- **Year Founded:** 2008
- **HQ Location:** Madrid, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b1f6d58e12604988480a14eef0d0fea9fb2207d51ffcc308d20e1c774c99dbe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftelecoming&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

### [TNK Factory](https://www.g2.com/products/tnk-factory/reviews)

TNK Factory provides mobile advertising solutions to advertisers.

#### Who Is the Company Behind TNK Factory?

- **Seller:** [TNK Factory](https://www.g2.com/sellers/tnk-factory)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrafficAvenue](https://www.g2.com/products/trafficavenue/reviews)

TrafficAvenue is a programmatic DSP for targeting and retargeting.

#### Who Is the Company Behind TrafficAvenue?

- **Seller:** [TrafficAvenue](https://www.g2.com/sellers/trafficavenue)
- **Year Founded:** 2011
- **HQ Location:** Henderson, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b28899a9c890e50dc41cef091db3ee60fd44c411c74f74272ce9d7073899d58&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrafficavenue&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [uDSP](https://www.g2.com/products/udsp/reviews)

Union Media Group is a technology driven company. We nurture our programmatic Ad stack, by gaining expertise from the market and putting together most experienced product and developers team. Today UMG operates on various programmatic buying markets of Eastern Europe, Middle East and Asia.

#### Who Is the Company Behind uDSP?

- **Seller:** [UMG](https://www.g2.com/sellers/umg)
- **Year Founded:** 2016
- **HQ Location:** Limassol, CY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f7db52430eb39041855498efdf710f53843500c5856122eb1966c47381e5e6c1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fumg-adtech%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=13#product-list)
- [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list)
- …
- [10](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=10#product-list)
- [11](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=11#product-list)
- [12](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list)
- [13](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=13#product-list)
- 14
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
- [Next › Next ›](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)

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[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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