# Best Mobile Advertising Software - Page 13

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Kasm Workspaces

The Next-Generation Workspace: Web-Native. Zero-Trust. Hyperconverged. Kasm provides capabilities not possible with your legacy workspace provider: a modern foundation for integrations, devops-enabled automation for deployment speed, data-loss-prevention controls for cybersecurity, and freedom of choice across cloud/hypervisor/infrastructure to escape vendor-lock. Kasm is changing the way that businesses deliver digital workspaces using our open-source web-native container streaming technology to establish a modern devops delivery of Desktop as a Service (DaaS), application streaming, and browser isolation. Provide your workforce on-demand, high-performance, and automatically updated desktop workspaces, with secure DLP-controlled access to their data, regardless of location or device. Kasm is the future of digital workplaces, offering secure, efficient and scalable Windows, Linux and MacOS desktops...along with secure remote access, application streaming and open-source intelligence (OSINT) research environments. Trusted to run the most critical enterprise workloads, aligned with your business/mission needs, at a price you can afford. There is a better way...and Kasm is your partner for getting there.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A50%3A27Z&secure%5Bdisplayable_resource_id%5D=1193&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=106492&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=106492&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D13&secure%5Btoken%5D=4b887a772eced6e3566efb4d3ee9087e759886dd6bf46bf4487c6fc65fcef2f1&secure%5Burl%5D=https%3A%2F%2Fkasm.com%2Fbrowser-isolation&secure%5Burl_type%5D=custom_url)

### [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews)

Mintegral AppGrowth gives you the reach to acquire quality users with premium global traffic, industry-leading AI, and creatives crafted to engage and convert.

#### Who Is the Company Behind Mintegral AppGrowth?

- **Seller:** [Mintegral](https://www.g2.com/sellers/mintegral)
- **Year Founded:** 2016
- **HQ Location:** Carnifornia, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8812791c75599d0cc84b1e519df6e4ee28594a0ff2d07d6eebb1aadbaaf23d2f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmintegral-mobilemarketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
76 employees on LinkedIn®

### [MobAir](https://www.g2.com/products/mobair/reviews)

Mobair is a mobile ad solution that combines robust targeting & ad control capabilities making publishers to monetize their inventory.

#### Who Is the Company Behind MobAir?

- **Seller:** [MobAir](https://www.g2.com/sellers/mobair)
- **Year Founded:** 2023
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0f7938c31128bc159d149dc4e3cfdb5067f7cf036e1bded4c057fd042052d052&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobair&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [MobiChat](https://www.g2.com/products/mobichat/reviews)

Convert More Mobile Visitors

#### Who Is the Company Behind MobiChat?

- **Seller:** [MobiChat](https://www.g2.com/sellers/mobichat)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Mobmio](https://www.g2.com/products/mobmio/reviews)

Mobile Performance Network, provides mobile apps promotion via CPI/CPL/CPA/Revenue share models by partnering with mobile first publishers

#### Who Is the Company Behind Mobmio?

- **Seller:** [Mobmio](https://www.g2.com/sellers/mobmio)
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fda6fafc2e5fc9b0d156fd9f0431b1a0c47bd896df4247b41b8863f4ce15f569&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmobmio%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [nend](https://www.g2.com/products/nend/reviews)

Nend is a leading smartphone advertising platform that offers a comprehensive suite of ad formats, including banner ads, native ads, and video ads . Designed to enhance promotional efficiency and maximize advertising revenue, Nend enables advertisers to reach users beyond social media platforms and provides publishers with diverse monetization options. Since its inception in July 2010, Nend has been committed to increasing media revenue and optimizing advertising costs for advertisers, achieving both objectives through continuous innovation. Key Features and Functionality: - Diverse Ad Formats: Supports various ad types, including banner, native, and multiple video ad formats, catering to different campaign needs. - Cross-Platform Integration: Compatible with both iOS and Android platforms, allowing seamless integration into a wide range of applications. - Advanced Targeting Capabilities: Utilizes sophisticated targeting mechanisms to deliver ads to the most relevant audiences, enhancing engagement and conversion rates. - Comprehensive Analytics: Provides detailed performance metrics, enabling advertisers and publishers to monitor and optimize their campaigns effectively. - API Integration: Offers API support for streamlined integration with other platforms and services, facilitating efficient ad management. Primary Value and Solutions: Nend addresses the challenges of effective mobile advertising by offering a platform that balances the needs of both advertisers and publishers. For advertisers, it provides cost-effective solutions to reach a broader audience beyond traditional social media channels, ensuring higher engagement and return on investment. For publishers, Nend offers a reliable monetization strategy through diverse ad formats and advanced targeting, leading to increased revenue streams. By bridging the gap between advertisers and publishers, Nend creates a mutually beneficial ecosystem that drives growth and success in the mobile advertising landscape.

#### Who Is the Company Behind nend?

- **Seller:** [nend](https://www.g2.com/sellers/nend)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [OLAmobile](https://www.g2.com/products/olamobile/reviews)

OLAmobile offers a platform for advertisers and publishers formobile performance marketing campaigns.

#### Who Is the Company Behind OLAmobile?

- **Seller:** [OLAmobile](https://www.g2.com/sellers/olamobile)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

### [OrbitSoft DSP](https://www.g2.com/products/orbitsoft-dsp/reviews)

Orbit DSP is a demand-side platform that allows customers to participate in bidding using an automatic system and dynamic rates

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate OrbitSoft DSP?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OrbitSoft DSP?

- **Seller:** [OrbitSoft](https://www.g2.com/sellers/orbitsoft)
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fb3a94c5eb5deafe8cb2feed5b9b3f4780319e5f605e3c3619041776e5df2f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Forbitsoft&secure%5Burl_type%5D=linkedin_company_website)  
29 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of OrbitSoft DSP?

**["Fast and Accurate Bidding"](https://www.g2.com/survey_responses/orbitsoft-dsp-review-8691695)**

**Rating:** 4.0/5.0 stars

_— Robert K._

[Read full review](https://www.g2.com/survey_responses/orbitsoft-dsp-review-8691695)

### [PadSquad](https://www.g2.com/products/padsquad/reviews)

Build more memorable, consumer-friendly advertising experiences at scale with PadSquad. Our flexible framework for developing creative enables brands to concept, design, develop and launch creative in days not weeks.

#### Who Is the Company Behind PadSquad?

- **Seller:** [PadSquad](https://www.g2.com/sellers/padsquad)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9332f3a193c8cc6076e635a50e37a62d1fed6ef38ea8394298d95262a30f12a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpadsquad&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

### [Paidwork Ads](https://www.g2.com/products/paidwork-ads/reviews)

Paidwork Ads is a global performance advertising platform designed for advertisers who want scalable, cost-effective user acquisition with full budget control. The platform connects advertisers with a large, highly engaged audience through rewarded advertising formats, allowing brands to drive measurable actions such as app installs, registrations, surveys, trials, and other CPA-based conversions. Paidwork Ads operates on a flexible, pay-as-you-go pricing model, with no minimum spend or long-term commitments. Advertisers can start with any budget, optimize campaigns in real time, and scale spending based on performance.

#### Who Is the Company Behind Paidwork Ads?

- **Seller:** [Paidwork](https://www.g2.com/sellers/paidwork-6caa6636-8040-4033-b146-ea754973ef33)
- **Year Founded:** 2018
- **HQ Location:** Sacramento, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b67cbe9c44fb757cb0f23654abb59ba22f31df2b4bd3f2ffbbeaaf9aa9c3a959&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpaidworkco%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,243 employees on LinkedIn®

### [Pantheon Studio](https://www.g2.com/products/pantheon-studio/reviews)

Pantheon Studio is an AI-powered ad creative platform built for mobile app user acquisition. It automates the full creative workflow — competitor ad research, concept development, variation production, localization, and campaign deployment — so growth teams can test more creative in less time without expanding headcount. The platform runs as a set of coordinated AI agents, each responsible for one stage of the process. The workflow begins with market intelligence: the system continuously scans competitor ads across a given category and surfaces the hooks, angles, and formats that are currently performing. Instead of guessing what to test next, teams start from signals drawn from ads already running in their market. Those signals are then turned into on-brand creative concepts, which can be reviewed and edited before anything is produced. Once a concept is approved, the platform multiplies it into variations and localized versions, allowing a single winning idea to be tested across multiple markets and audiences in a day rather than a quarter. Finished creative is deployed into live campaigns, where underperforming variants are cut and winners are scaled. What distinguishes the platform is how it uses performance data. Every campaign result — successful or not — is fed back into the system. Combinations that failed are excluded from future output, while patterns that converted inform the next round of concepts. Because the platform retains a record of what did not work, not only the public winners visible to every competitor, its recommendations become more accurate the longer it operates on a given app. Pantheon Studio is designed for non-gaming mobile app publishers and performance marketing teams running paid user acquisition on Meta, TikTok, and Google, as well as agencies managing app clients. Typical use cases include scaling creative volume for UA campaigns, reducing creative production cost per asset, improving hook rate and reducing CAC through faster iteration, and localizing proven creative for new markets. Plans are priced according to ad spend rather than per seat, and every plan includes access to the full system.

#### Who Is the Company Behind Pantheon Studio?

- **Seller:** [Pantheon Studio](https://www.g2.com/sellers/pantheon-studio)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Phluant Mobile](https://www.g2.com/products/phluant-mobile/reviews)

Phluant offers mobile advertising and conversion tracking solutions.

#### Who Is the Company Behind Phluant Mobile?

- **Seller:** [Phluant Mobile](https://www.g2.com/sellers/phluant-mobile)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=01979fe12c36af10920583a454a948507eef3d2f670a823eec28201561a881b7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fphluant-mobile&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [PPCmate](https://www.g2.com/products/ppcmate/reviews)

Buy website traffic cheaply from a self-serve advertising platform and get targeted visitors! We offer Push, Native, Display, Pop, Video on CPM, CPC and CPV.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate PPCmate?

- **Performance and Reliability:** 8.3/10 (Category avg: 8.5/10)
- **Ease of Use:** 6.7/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind PPCmate?

- **Seller:** [PPCmate](https://www.g2.com/sellers/ppcmate)
- **Year Founded:** 2012
- **HQ Location:** Sofia, BG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9516844de8e8ee741ba557e2a457a75b75d0de090a87ab66380ca926e7706f9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fppcmate&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of PPCmate?

**["Best Option to buy Web traffic"](https://www.g2.com/survey_responses/ppcmate-review-9156735)**

**Rating:** 4.0/5.0 stars

_— Gagan A._

[Read full review](https://www.g2.com/survey_responses/ppcmate-review-9156735)

### [Puretech Global](https://www.g2.com/products/puretech-global/reviews)

Puretech Global, established in 2014, is a leading mobile value-added services company based in Malaysia, with a significant presence across APAC, MENA, Africa, and Europe. The company specializes in delivering premium digital content and innovative mobile marketing solutions, enhancing user engagement and providing substantial value to mobile subscribers worldwide. Key Features and Functionality: - Gaming Platform: Offers a diverse range of games, including Arcade, Action, Puzzles, Card, and Sports, delivering an unparalleled Android and native gaming experience. - Video Streaming Portal: Provides subscribers with unlimited access to high-quality videos across various categories such as Entertainment, Health and Fitness, Lifestyle, TV Shows, Fashion and Beauty, Celebrity Gossip, and Sports. - Horoscopes and Astrology Services: Delivers daily, weekly, and monthly astrology insights, including Zodiac and Chinese signs, catering to users interested in astrological guidance. - Android Applications and Games: Develops exclusive mobile applications and games, enhancing the mobile experience for users. Primary Value and User Solutions: Puretech Global addresses the growing demand for engaging and diverse mobile content by offering a comprehensive suite of entertainment and educational products accessible from any web-enabled device. Their customized programmatic advertising platforms enable clients to reach targeted audiences effectively, ensuring optimal profits for partners worldwide. By integrating direct carrier billing and mobile entertainment content, Puretech Global simplifies the user experience, providing seamless access to premium digital services.

#### Who Is the Company Behind Puretech Global?

- **Seller:** [Puretech Global](https://www.g2.com/sellers/puretech-global)
- **Year Founded:** 2008
- **HQ Location:** Petaling Jaya, MY
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e85a28d503d2def426de89a41e75af2dbb534a627646a9323fb5f7f1ff8c6abd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpuretech-global-sdn-bhd%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [Qi Ads](https://www.g2.com/products/qi-ads/reviews)

Self-directing Mobile Advertising Solution. Advanced ML-based algorithms, cross-channel outreach, real-time optimization.

#### Who Is the Company Behind Qi Ads?

- **Seller:** [Qi Ads](https://www.g2.com/sellers/qi-ads)
- **Year Founded:** 2023
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5a13b0c18a145d327f8d458aa5577a206530dab0b8840d9034cec018dde1b95&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqiads&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RedLotus Enterprise](https://www.g2.com/products/redlotus-enterprise/reviews)

Centralize, Activate, and Monetize network-level data.

#### Who Is the Company Behind RedLotus Enterprise?

- **Seller:** [VeerOne](https://www.g2.com/sellers/veerone)
- **Year Founded:** 2020
- **HQ Location:** Kwun Tong, Hong Kong
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c8b9ce28111cda1a63d0fe25adc0a644b1c92efe138a7136c3a34f8b5f5b5d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveerone%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list)
- [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list)
- …
- [9](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=9#product-list)
- [10](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=10#product-list)
- [11](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=11#product-list)
- [12](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list)
- 13
- [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
- [Next › Next ›](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)

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- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Native Advertising](/categories/native-advertising)

[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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