# Best Mobile Advertising Software - Page 12

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Criteo GO

Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A47%3A56Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D12&secure%5Btoken%5D=a38540baa907071a0b491ac92ac8156f269a016bffe06266a97227f24156712f&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url)

### [ExactDrive](https://www.g2.com/products/exactdrive/reviews)

Energize your media buys.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate ExactDrive?

- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)

#### Who Is the Company Behind ExactDrive?

- **Seller:** [ExactDrive](https://www.g2.com/sellers/exactdrive)
- **Year Founded:** 2011
- **HQ Location:** Milwaukee, US
- **Twitter:** @ExactDrive  
11,381 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=738e7a72a2c81d8ed23cc12020ee84302100f9692bcb3898c2f15a295efc5e7b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexact-drive-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large, 100% Small

#### What Are Recent G2 Reviews of ExactDrive?

**["Good program"](https://www.g2.com/survey_responses/exactdrive-review-565981)**

**Rating:** 5.0/5.0 stars

_— Verified User in Education Management_

[Read full review](https://www.g2.com/survey_responses/exactdrive-review-565981)

#### What Are G2 Users Discussing About ExactDrive?

- [What is ExactDrive used for?](https://www.g2.com/discussions/what-is-exactdrive-used-for)

### [Fingereach](https://www.g2.com/products/fingereach/reviews)

AI-enabled Marketing

#### Who Is the Company Behind Fingereach?

- **Seller:** [Lively Impact Technology](https://www.g2.com/sellers/lively-impact-technology)
- **HQ Location:** New Territories, HK
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c488b792b69d658d8d31ad41e616e4bdaaa944c2d049093c93ab2813845faa8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flively-impact-technology-limited&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Gadmobe](https://www.g2.com/products/gadmobe/reviews)

Tired of low performance with conventional in-app ads? Try Gadmobe's Full-Page Banner and Push Notification which target Android™ apps users in many ways.

#### Who Is the Company Behind Gadmobe?

- **Seller:** [Gadmobe Interactive](https://www.g2.com/sellers/gadmobe-interactive)
- **Year Founded:** 2012
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=456f6222d09887973cfa4947335188963be303b25e13bcbdb5161c48d4beaa3c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgadmobe-interactive&secure%5Burl_type%5D=linkedin_company_website)  
38 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Glispa](https://www.g2.com/products/glispa/reviews)

Glispa is a creative ad platform to create engaging ad formats.

#### Who Is the Company Behind Glispa?

- **Seller:** [glispa](https://www.g2.com/sellers/glispa)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [HarmonyAds DSP](https://www.g2.com/products/harmonyads-dsp/reviews)

HarmonyAds is a digital advertising platform designed to transform how brands and agencies connect with their audiences. With access to over 90% of mainstream digital inventory, including apps, Smart TVs, and DOOH (Digital Out-of-Home), HarmonyAds empowers marketers to launch impactful, efficient, and data-driven campaigns globally. Our platform offers real-time campaign creation and reporting, eliminating licensing fees and ensuring transparent, audited media buying. Whether you need to engage through display, video, native, or rich media formats, HarmonyAds delivers over 15 interactive ad types to capture user attention and drive results.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate HarmonyAds DSP?

- **Performance and Reliability:** 10.0/10 (Category avg: 8.5/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 10.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind HarmonyAds DSP?

- **Seller:** [HarmonyAds](https://www.g2.com/sellers/harmonyads)
- **HQ Location:** HALLANDALE BEACH, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3146b6eb2a4bcb32fab8af407be67805e1687194583869221d86705dfb246fe3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fharmonyads&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Do G2 Reviewers Say About HarmonyAds DSP?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend HarmonyAds DSP for its **amazing campaign management** , achieving remarkable results and professional support.
- Users value the **exceptional customer service** of HarmonyAds DSP, appreciating its user-friendly and powerful advertising tools.
- Users love the **friendliness and responsiveness** of HarmonyAds DSP's customer support, enhancing their advertising experience.
- Users commend the **amazing results delivery** of HarmonyAds DSP, achieving remarkable campaign improvements beyond competitors.
- Users highlight the **amazing and ultra professional team** at HarmonyAds DSP, enhancing their campaign results significantly.

#### What Are Recent G2 Reviews of HarmonyAds DSP?

**["Key audiences, real results"](https://www.g2.com/survey_responses/harmonyads-dsp-review-11335015)**

**Rating:** 5.0/5.0 stars

_— Patricia T._

[Read full review](https://www.g2.com/survey_responses/harmonyads-dsp-review-11335015)

**["The best programmatic buying solution in America"](https://www.g2.com/survey_responses/harmonyads-dsp-review-11309172)**

**Rating:** 5.0/5.0 stars

_— Francisco L._

[Read full review](https://www.g2.com/survey_responses/harmonyads-dsp-review-11309172)

### [Hybe.io](https://www.g2.com/products/hybe-io/reviews)

Hybe is a 360-performance solution for mobile app promotion. We help apps to grow with an ultimate synergy of high-quality traffic and innovative technologies. Reach the ultimate results through transparent instruments with Hybe.

#### Who Is the Company Behind Hybe.io?

- **Seller:** [Hybe.io](https://www.g2.com/sellers/hybe-io)
- **HQ Location:** Berlin, DE
- **Twitter:** @HybeIo  
9 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2fea36172fdffda9d04bdbc53b02b6a0d900d1cf3183b3af28c88ebe7ba2643e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F71106575&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

### [Incoming Media](https://www.g2.com/products/incoming-media/reviews)

Incoming Media is a video engagement platform for smartphones.

#### Who Is the Company Behind Incoming Media?

- **Seller:** [Incoming Media](https://www.g2.com/sellers/incoming-media)
- **HQ Location:** N/A
- **Twitter:** @incoming\_media  
78 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=417f9861c3cd4fb0d874345e76b68113f2edfb44a4eeef83b06a1ae18099cb74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincoming-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [IQzone](https://www.g2.com/products/iqzone/reviews)

IQzone is a mobile ad technology company partnering with mobile ad networks, publishers, and exchanges to deliver the Postitial ad slots.

#### Who Is the Company Behind IQzone?

- **Seller:** [IQzone](https://www.g2.com/sellers/iqzone)
- **Year Founded:** 2007
- **HQ Location:** Scottsdale, US
- **Twitter:** @IQzone  
123 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95a6371acb670f7ea61d9c6e40179de1b77772b3c375c22e4c9016d645d6d10b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiqzone%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [JUICEMobile](https://www.g2.com/products/juicemobile/reviews)

JUICEMobile offers advertising platforms that enable advertisers and publishers to maximize revenue and reach.

#### Who Is the Company Behind JUICEMobile?

- **Seller:** [JUICE Mobile](https://www.g2.com/sellers/juice-mobile)
- **Year Founded:** 2010
- **HQ Location:** Toronto, CA
- **Twitter:** @JUICE\_Mobile  
1,590 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd4c1e65e018f40be6164d05f8f5b674d0d2483fac31103766d9d35bbee419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjuice-mobile%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Kubient](https://www.g2.com/products/kubient/reviews)

We're transforming digital advertising to audience-based marketing. Our Audience Cloud's open marketplace is a single point of entry for advertisers & publishers to reach, monetize and connect their digital audiences. In a transparent programmatic environment with pre-bid ad fraud prevention. Full-stack Audience Advertising. Experience the power of the first modular end to end cloud-based infrastructure with advanced data-driven tools to buy and sell audiences. Increasing marketer's ability to spend more efficiently and effectively on the right impressions to scale brand reach, conversions, and the value of media partners audiences. Our audience platform optimizes the supply-chain. Giving advertiser and media partners the data-driven power to connect their audiences, increasing return on ad-spend and inventory yield. Flexible end to end marketplace. Everything supply and demand partners need to trade efficiently & effectively. You choose based on your needs and workflow. From ad-serving, self-serve or managed accounts. To trading through your preferred dashboard, DSP or SSP. We enable everyone to connect into the marketplace. Their way. Omni-channel & All Ad Formats. The most advanced programmatic advertising stack with unique direct media marketplace and tools to filter, identify and connect campaigns to the right audience. Giving marketers the ability to stop buying placements and start reaching an audience of one at scale. [DOOH] [Desktop] [Native] [Video] [OTT] [Mobile] [Ad-serving] [Retargeting] Full Transparency Detailed information on each device including address, screen type, ad type. Every time your creative is displayed it's verified using our proprietary Proof-of-Play (POP) technology. Multivariant Targeting Utilize a vast variety of hyperlocal GEO targeting - including specific addresses and venues, DOOH device type, frequency capping, interest, category. Audience Analytics Real-time audience attribution and measurement gives you true transparent analytics on your ad units and the audience you're reaching and retargeting. Omni-Channel Marketers now have the ability to reach, and retarget their audiences across all digital channels in real-time. Our KAI verifies that every device and impression is legitimate.

#### Who Is the Company Behind Kubient?

- **Seller:** [Kubient](https://www.g2.com/sellers/kubient)
- **Year Founded:** 2017
- **HQ Location:** New York, US
- **Twitter:** @kubient  
1,211 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=433c430084fc85086a8f337ecb63162c6a2ad88f41429961005bca916eded165&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11105478&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®
- **Ownership:** OTCMKTS: KBNT

### [LifeStreet](https://www.g2.com/products/lifestreet/reviews)

LifeStreet builds solutions to help mobile app developers find and grow their audiences. Its leading programmatic marketing platform empowers mobile marketers to take full advantage of programmatic advertising by offering transparency, granular controls, and high performing ad experiences. LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and deliver 50% more ROI than traditional machine learning models. By adjusting bids based on each prospective user's unique value to the advertiser, LifeStreet is able to maximize ROAS and optimize to any post-install KPI, including retention, purchase value, propensity to act, and more. Deeply trusted by app developers all over the world, LifeStreet was founded in 2009 with the vision of becoming the most intelligent, transparent, and accessible programmatic platform for mobile app developers. The company is headquartered in San Francisco, California.

#### Who Is the Company Behind LifeStreet?

- **Seller:** [LifeStreet](https://www.g2.com/sellers/lifestreet)
- **Year Founded:** 2009
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b12e19b358a963ae2b83c7cb74d233abbb4a56fc222c4e039a8fedc86903b41f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flifestreet-corporation&secure%5Burl_type%5D=linkedin_company_website)  
53 employees on LinkedIn®

### [LoopMe](https://www.g2.com/products/loopme/reviews)

LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.

**Average Rating:** 4.4/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate LoopMe?

- **Performance and Reliability:** 7.5/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind LoopMe?

- **Seller:** [LoopMe](https://www.g2.com/sellers/loopme)
- **Year Founded:** 2012
- **HQ Location:** London, England
- **Twitter:** @LoopMe  
2,445 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82d5d04238c06b3fb3697cd4bce713ec1746c931856ba6dfd09094cd97f24ee4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floopme%2F&secure%5Burl_type%5D=linkedin_company_website)  
436 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 91% Small, 9% Medium

#### What Are Recent G2 Reviews of LoopMe?

**["Awesome Supply and Demand"](https://www.g2.com/survey_responses/loopme-review-7019609)**

**Rating:** 5.0/5.0 stars

_— Verified User in Animation_

[Read full review](https://www.g2.com/survey_responses/loopme-review-7019609)

**["Loopme Review"](https://www.g2.com/survey_responses/loopme-review-6939194)**

**Rating:** 4.5/5.0 stars

_— Ankit D._

[Read full review](https://www.g2.com/survey_responses/loopme-review-6939194)

### [Mapendo](https://www.g2.com/products/mapendo/reviews)

Mapendo's A.I.-powered programmatic technology achieves high scalability for your app install campaigns, generating large volumes of installs and post-install events. We are integrated with multiple premium Ad Exchanges, where we buy ad placements programmatically. Our machine learning algorithms optimize app install campaigns towards in-app events like subscriptions, purchases or any other KPIs, in order to generate revenues. Mapendo's DSP runs all mobile ad formats, such as video, playable, banners, interstitial and native ads. Our platform also combines different formats in dynamic multi-page ads, which are then optimized in order to improve ROI. We keep you constantly updated with weekly and monthly performance reports and calls, providing suggestions for the strategic planning of the campaign. In addition to our internal anti-fraud tool., we leverage third-party software in order to ensure that the traffic we buy is clean and brand-safe.

#### Who Is the Company Behind Mapendo?

- **Seller:** [Mapendo](https://www.g2.com/sellers/mapendo)
- **Year Founded:** 2013
- **HQ Location:** Bologna, BO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c7f2833706c6810640405bee136b73d31310eee5f9a0288eb082fc65bf7be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmapendo-s-r-l-&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [Markpoint](https://www.g2.com/products/markpoint-markpoint/reviews)

Markpoint DSP is a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. What you get with us: • 70B+ unique impressions from 140 countries in North America, LATAM, EU, CIS, APAC, and MENA • 100% bot-free traffic, plus exclusive audience from our owned ad network counting 30+ websites • Display, video, and native ad formats across desktop, mobile, and in-app • Transparent analytics and reporting, letting you know tour CAC and most performing supply sources • Anti-fraud and brand safety algorithms • 1click demand and supply integrations • Fill rate up to 100% for our supply partners

#### Who Is the Company Behind Markpoint?

- **Seller:** [Markpoint](https://www.g2.com/sellers/markpoint)
- **Year Founded:** 2019
- **HQ Location:** Kyiv, UA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=497f4605ad2bc83798234dcce42d74b9822f1e3ee61a2c5f4fba9f6e7d0dd68a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkpoint-dsp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MassiveImpact](https://www.g2.com/products/massiveimpact/reviews)

MassiveImpact is a performance-based mobile advertising platform that provides a results-driven marketing model for advertisers.

#### Who Is the Company Behind MassiveImpact?

- **Seller:** [MassiveImpact](https://www.g2.com/sellers/massiveimpact)
- **Year Founded:** 2007
- **HQ Location:** Tel Aviv, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5103819bc59011a2a6d2dcc679ed28aa955de908a1f1181638a54f564c019532&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2F126273&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

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[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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