# Best Mobile Advertising Software - Page 11

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### NextGen Healthcare EHR

NextGen Healthcare provides ambulatory practices of all sizes award-winning solutions along with dedicated support and professional services. We align with your goals to achieve the success that results in healthier patients and happier providers. NextGen® Enterprise EHR offers your practice configurable clinical content, intuitive workflows, and an integrated patient experience platform that incorporates telehealth. With NextGen® Mobile, your providers’ smartphones become an extension of your EHR, which saves valuable time. NextGen has its own fully integrated solutions that provide dictation, speech-to-text, direct to desktop and Ambient Listening AI technology. NextGen Mobile Pro provides these capabilities to our clients, replacing their need for additional integrated solutions. Managed cloud hosting keeps your practice secure and makes upgrades easy, though on-premise options are also available. NextGen® Enterprise PM supports patient registration and scheduling, eligibility verification, and pre-service financial clearance. It also provides rules-based charge creation, claims scrubbing and processing, and supports A/R management and collections and reporting. Your healthcare organization can benefit from robust technology and professional services that integrate with your EHR and PM system. You can enhance patient engagement, better manage your revenue cycle, optimize the management of your patient population, and expand communication with other healthcare organizations. NextGen® Office is a cloud-based EHR designed to support your practice growth, save staff time, and increase patient volume. This fully integrated clinical and billing platform features specialty-specific EHR content, mobile accessibility, a revenue cycle management system, and a convenient patient portal. Your care team can benefit from easy-to-use, cost-efficient technology that adapts to their workflow and is accessible from anywhere. They can touch, talk, or type encounter notes directly into the clinical documentation. Patients can also be empowered to manage their care as you enable them to go online to schedule appointments, request refills, schedule virtual visits, and connect with their providers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A56%3A00Z&secure%5Bdisplayable_resource_id%5D=444&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1821&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1821&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D11&secure%5Btoken%5D=32a06c0cc0df4ddc6549f66c181b812c71eb671b154a37b2490808e302ee5a6a&secure%5Burl%5D=https%3A%2F%2Fwww.nextgen.com%2Fehr-demo%3Futm_source%3Dintent%26utm_medium%3Dg2%26utm_campaign%3D701Vz00000jcuH0IAI%26utm_content%3Dg2-clicks-ad&secure%5Burl_type%5D=custom_url)

### [Bidshake](https://www.g2.com/products/bidshake/reviews)

Bidshake is a SaaS platform for app marketers that centralizes the entire UA stack into a single dashboard. It allows marketing teams to manage campaigns at scale and optimize their ad spend across channels. Bidshake provides a seamless experience and methodology to answer advanced marketing management needs.

#### Who Is the Company Behind Bidshake?

- **Seller:** [Bidshake](https://www.g2.com/sellers/bidshake)
- **HQ Location:** Tel Aviv-Yafo, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d75a11d84d812f692cc7d6b8e01f5b94844aa2dee5d08f6407729293a30ff7a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F28896981&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [BPRISE](https://www.g2.com/products/bprise/reviews)

BPRISE is an advertising and marketing technology firm that brings brands and agencies closer to their customers in the online and offline space through ads triggered at relevant locations and measuring the impact of ads on conversion and engagement.

#### Who Is the Company Behind BPRISE?

- **Seller:** [Euler Media](https://www.g2.com/sellers/euler-media)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Bubbleye](https://www.g2.com/products/bubbleye/reviews)

Bubbleye Kraken is a fully programmatic, independent and transparent automation suite for mobile user acquisition. In symbiosis with your UA team, the Kraken unleashes bursting power and countless tentacles to smash fraud and crush inefficiencies around the clock, across multiple ad channels.

#### Who Is the Company Behind Bubbleye?

- **Seller:** [Bubbleye](https://www.g2.com/sellers/bubbleye)
- **Year Founded:** 2016
- **HQ Location:** Taipei, TW
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a494413d7098bd061912c275abfd9ba7aa46ca0269f5705c362d773aff9c23f1&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbubbleye&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Buzzvil](https://www.g2.com/products/buzzvil/reviews)

Over the past years, Buzzvil has identified the possibilities of reward-based ads which has been overlooked by others. Now, Buzzvil is looking beyond the first screen of mobile to spread rewards to a broader audience

#### Who Is the Company Behind Buzzvil?

- **Seller:** [Buzzvil](https://www.g2.com/sellers/buzzvil)
- **Year Founded:** 2012
- **HQ Location:** 서울, KR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7dc7d30d65b597bf306489a50ae10d29b6b50771aca29d46c662c6279779ada1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuzzvil&secure%5Burl_type%5D=linkedin_company_website)  
100 employees on LinkedIn®

### [cidewalk](https://www.g2.com/products/cidewalk/reviews)

Cidewalk has unique access to smartphone app advertising placements. Its proprietary real-time bidding technology scans through billions of available mobile ad inventory. Then they use GPS targeting to ensure promotions only appear on devices within the selected towns.

#### Who Is the Company Behind cidewalk?

- **Seller:** [Chitika](https://www.g2.com/sellers/chitika)
- **Year Founded:** 2003
- **HQ Location:** Needham Heights, US
- **Twitter:** @Chitika  
3,802 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0a83283bbf7d7481276d36125230f192d393480d25455cbda0858aa2f8afb4d2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchitika-the%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Collectcent](https://www.g2.com/products/collectcent/reviews)

We are a performance driven Adtech Company with expertise in mobile based user acquisition. We help Advertisers acquire high quality engaging users globally through in-app, display and video advertising.

#### Who Is the Company Behind Collectcent?

- **Seller:** [Collectcent Digital Media](https://www.g2.com/sellers/collectcent-digital-media)
- **Year Founded:** 2013
- **HQ Location:** Gurugram, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf4d731cfe705885f3e0248fef9303a7a25108165f06b0cdb7cb52915451efe7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcollectcent%2F&secure%5Burl_type%5D=linkedin_company_website)  
186 employees on LinkedIn®

### [Criteo Commerce Yield](https://www.g2.com/products/criteo-commerce-yield/reviews)

Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to flexible APIs), Commerce Yield powers direct demand while also unlocking incremental growth through brand, agency, and partner integrations. Commerce Yield’s AI-driven retail media technology ensures ad relevancy, optimizes campaign performance, and delivers closed-loop measurement so brands can directly connect investment to outcomes. Retailers maintain full control over their inventory, UX, data, pricing, and media offerings while protecting and enhancing the shopper experience.

#### Who Is the Company Behind Criteo Commerce Yield?

- **Seller:** [Criteo](https://www.g2.com/sellers/criteo)
- **HQ Location:** Paris, France
- **Twitter:** @criteo  
18,673 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69406c6d0298f79a224af0d7707d6083d07375167dfd6842f05584cc6d16eef7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F37209%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,912 employees on LinkedIn®
- **Ownership:** NASDAQ:CRTO
- **Total Revenue (USD mm):** $2,072

### [CrossInstall](https://www.g2.com/products/crossinstall/reviews)

CrossInstall is a holistic ad solution for mobile app companies combining programmatic bidding with interactive ad experiences

#### Who Is the Company Behind CrossInstall?

- **Seller:** [CrossInstall](https://www.g2.com/sellers/crossinstall)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Curate Mobile](https://www.g2.com/products/curate-mobile/reviews)

Curate Mobile is a full-funnel mobile solution provider. We provided innovative data-driven solutions from branding to direct response. Our intuitive DSP includes robust 1st party data, beautifully designed, engaging creative, proven location-based targeting and exceptional performance capabilities, to maximize your media buys across all goals and KPIs. Our central focus is the spearheading and execution of mobile branding and mobile user acquisition. By employing a variety of ad formats (video, display, native, social) and a robust inventory of mobile ad placements we are able to continuously optimize the audience targeting process, ensuring that not a single impression is wasted on disengaged or irrelevant users. Curate Mobile is a leading technology-driven mobile growth platform based in Toronto, Ontario Canada. Founded in 2015, Curate has grown into a trusted platform for globally-focused brands and agencies. Through its growing Ad Stack, Curate powers mobile strategy and ROI for companies around the world. Utilizing data and transparency, Curate Mobile is a leading choice for brands and agencies in a growing mobile landscape.

#### Who Is the Company Behind Curate Mobile?

- **Seller:** [Curatemobile](https://www.g2.com/sellers/curatemobile)
- **Year Founded:** 2015
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0b3052e3531e92945e54f93836fdfd6876a9e7e118878cff6ffb622b0ca70ab&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcurate-mobile-ltd&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [DaVinci Commerce](https://www.g2.com/products/davinci-commerce/reviews)

DaVinci Commerce enables brands to launch fully personalized, retailer-compliant commerce media campaigns in under five minutes. With a library of pre-approved templates and one-click integrations to major commerce media networks, marketing teams can move beyond slow, manual workflows and activate campaigns instantly. Creative & Content Automation Our Creative & Content Agent automates the generation of brand-consistent, retailer-ready display and video ads. From resizing assets to ensuring compliance with both brand and retailer guidelines, DaVinci Commerce eliminates the costly back-and-forth approvals that traditionally delay launches. Brands report up to 92% reductions in production costs and significantly faster time to market. Personalization at Scale Using first-party and real-time feed data, DaVinci Commerce personalizes ads at the SKU level. Shoppers see the right product and offer based on location, inventory, and promotions. This removes manual effort while enabling rapid response to changing shopper behavior, improving speed to launch by 3.5x. Shopping Optimization Our Shopping Optimization Agent replicates in-store discovery online. With personalized commerce ads and 1-click purchase paths, brands convert engagement into measurable sales. Automated recommendations continuously optimize creative, audience, and product combinations, leading to measurable improvements in ROAS. Analytics & Insights The Analytics & Insights Agent closes the loop by linking every creative to sales outcomes. Multi-retailer dashboards, creative-level insights, and digital shelf analytics give teams a unified view of what’s driving performance. Brands see faster decision-making and significant ROI uplift with closed-loop measurement. Why DaVinci Commerce? Unlike fragmented tools, DaVinci Commerce is AI-native end-to-end. Our agentic AI automates campaign execution across creation, personalization, optimization, and measurement — not just assisting but executing. Brands achieve faster launches, lower costs, and higher sales outcomes while staying fully compliant across commerce media networks.

**Average Rating:** 4.3/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate DaVinci Commerce?

- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)

#### Who Is the Company Behind DaVinci Commerce?

- **Seller:** [Jivox](https://www.g2.com/sellers/jivox)
- **Year Founded:** 2007
- **HQ Location:** San Mateo, US
- **Twitter:** @Jivox  
1,429 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa6122069aca305b722a087af2904c2fd3e9a438ffb00fed8cd7932cea5ad0f2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F239343%2F&secure%5Burl_type%5D=linkedin_company_website)  
224 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Are Recent G2 Reviews of DaVinci Commerce?

**["Marketing with Jivox."](https://www.g2.com/survey_responses/davinci-commerce-review-4433848)**

**Rating:** 5.0/5.0 stars

_— Ariana G._

[Read full review](https://www.g2.com/survey_responses/davinci-commerce-review-4433848)

#### What Are G2 Users Discussing About DaVinci Commerce?

- [What is Jivox used for?](https://www.g2.com/discussions/what-is-jivox-used-for)

### [Doubler](https://www.g2.com/products/doubler/reviews)

Doubler is a standard play for the brands which focuses on increasing customer engagement, advertising & loyalty while offering an added advantage in terms of Doubler mobile APP.

#### Who Is the Company Behind Doubler?

- **Seller:** [Doubler](https://www.g2.com/sellers/doubler)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f1cc5f240c3cc78065d8c57962108c47e4651c51b69bb2ab7694df969870427&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpbcomp-doubler&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [DU Ad Platform](https://www.g2.com/products/du-ad-platform/reviews)

DU Ad Platform is Baidu's advertising platform offering turnkey monetization solutions.

#### Who Is the Company Behind DU Ad Platform?

- **Seller:** [Duapps](https://www.g2.com/sellers/duapps-88490c30-a37e-42c9-b412-d01ac7a359f4)
- **Year Founded:** 2012
- **HQ Location:** Beijing,China
- **Twitter:** @duapps  
14,719 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Easyads.io](https://www.g2.com/products/easyads-io/reviews)

The Most Advanced Multipurpose Classified Ads Application

#### Who Is the Company Behind Easyads.io?

- **Seller:** [CodinBit](https://www.g2.com/sellers/codinbit)
- **Year Founded:** 2016
- **HQ Location:** Bucharest, RO
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6b65a070c51f1b899869c1778b097d90a07f43b96801b998bba3911068f03a02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcodinbit&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Emodo Measurement](https://www.g2.com/products/emodo-measurement/reviews)

Emodo Measurement accurately links mobile ads to visits, providing advertisers with a view into the ROI of their ad spend

#### Who Is the Company Behind Emodo Measurement?

- **Seller:** [Ericsson](https://www.g2.com/sellers/ericsson)
- **Year Founded:** 1876
- **HQ Location:** Kista, Stockholm
- **Twitter:** @ericsson  
255,786 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c62bbe9b5c55db446ce21244d59d534d7a8347524571572832b1d3b95beb899a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fericsson%2F&secure%5Burl_type%5D=linkedin_company_website)  
107,131 employees on LinkedIn®

### [Epom Ad Agency](https://www.g2.com/products/epom-ad-agency/reviews)

Epom Ad Agency is your personal tool for driving installs, engaging right audience and maximizing ROI. Enjoy the full range of app promotion: the agency experts develop tailored app strategy, choose top-performing ad channels and create video & media materials for your app, while you pay for positive results only. Epom Ad Agency acquires quality users with lowest CPI from all traffic sources worldwide, providing full transparency and performance control. Why choose Epom Ad Agency? Get your own in-house marketing team Run CPA campaigns & pay for achieved KPIs only Own SDK & DSP with huge mobile traffic volumes

#### Who Is the Company Behind Epom Ad Agency?

- **Seller:** [Epom](https://www.g2.com/sellers/epom)
- **Year Founded:** 2011
- **HQ Location:** Kiev, Ukraine
- **Twitter:** @EpomAdServer  
983 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=58e8dfd3bcc2d53482cd346c81413137d39900fdb6c105699d4154c2bc5ee58c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2412434%2F&secure%5Burl_type%5D=linkedin_company_website)  
111 employees on LinkedIn®

- [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=10#product-list)
- [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list)
- [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list)
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- [9](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=9#product-list)
- [10](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=10#product-list)
- 11
- [12](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list)
- [13](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=13#product-list)
- [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list)
- [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list)
- [Next › Next ›](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list)

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- [Ad Networks](/categories/ad-networks)
- [App Monetization Platforms](/categories/app-monetization-platforms)
- [Audience Data Providers](/categories/audience-data-providers)
- [Click Fraud](/categories/click-fraud)
- [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms)

- [Creative Management Platforms](/categories/creative-management-platforms)
- [Cross-Channel Advertising](/categories/cross-channel-advertising)
- [Data Management Platform (DMP)](/categories/data-management-platform-dmp)
- [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp)
- [Digital Advertising Intelligence](/categories/digital-advertising-intelligence)

- [Digital Audio Advertising](/categories/digital-audio-advertising)
- [Display Advertising](/categories/display-advertising)
- [Identity Resolution](/categories/identity-resolution)
- [Media Sales Software](/categories/media-sales-software)
- [Native Advertising](/categories/native-advertising)

[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

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