# Best Mobile Advertising Software - Page 10 ## How Many Mobile Advertising Software Products Does G2 Track? **Total Products under this Category:** 217 ### Category Stats (Aug 2026) - **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month _Last updated: August 05, 2026_ ## How Does G2 Rank Mobile Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,800+ Authentic Reviews - 217+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Mobile Advertising Software ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043) Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency. Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency) **Sponsored** ### Criteo GO Criteo GO is a self-serve, AI-driven advertising platform designed for ecommerce and DTC brands that want to launch high-performing campaigns quickly — without the complexity of managing multiple ad platforms. A full self-service, end-to-end performance marketing platform, Criteo GO helps businesses discover new traffic, acquire customers, and drive performance at scale. Built as a simple, marketing-led entry point for new-to-Criteo advertisers, Criteo GO guides users from onboarding through campaign launch to ensure success from the start. Guided onboarding, optimised campaign templates covering the full marketing funnel, and intuitive self-service tools with clear performance insights make sophisticated commerce advertising accessible to teams of any size. At the core of Criteo GO is Criteo AI — powered by over 20 years of commerce intelligence, real-time commerce signals, and billions of shopping interactions. This intelligence fuels smarter full-funnel targeting, automated optimisation, cross-channel reach, and more relevant ads, helping advertisers reach high-intent shoppers with precision and less manual effort. The platform auto-optimises bidding, targeting, and creatives using thousands of signals per second, so teams can focus on growth rather than manual campaign management. Criteo GO is designed for advertisers — especially new-to-Criteo brands and SMBs — looking to run performance marketing campaigns that are simple to set up, fast to launch, and built to scale. From onboarding to campaign activation, the entire workflow is streamlined so campaigns start performing within days, not weeks. Key capabilities include: 1. Cross-channel reach by design — reach shoppers across the open web, app, and social using display, video, and native ad formats, all within a single campaign 2. Full-funnel performance — drive discovery, acquire new customers, and maximise conversions across the shopper journey 3. Criteo AI automation — campaign setup, targeting, bidding, and creative optimisation handled automatically using product-level data, shopper behaviour, and publisher context 4. Transparent reporting — clear performance insights and actionable analytics so advertisers always know what is working 5. Guided self-service — no deep technical expertise required; AI-assisted recommendations guide users through every step Criteo GO is built on a foundation of real-time commerce data and live shopping signals — including product-level data, shopper behaviour, and publisher context — that power more accurate targeting and better predictions across every channel and format. The result is a platform that removes fragmented workflows and channel-specific constraints, making cross-channel, full-funnel performance advertising simpler, more transparent, and more effective — especially for growing teams. Whether you are a growth marketer, ecommerce manager, or founder, Criteo GO helps you drive sales faster with less manual work. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T18%3A24%3A26Z&secure%5Bdisplayable_resource_id%5D=278&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=278&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1774500&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3FhsCtaTracking%3D71585245-06c6-41b7-9b43-b025c44f4c2a%257C4f2161fd-7be0-4055-91c0-77836a6f609e%26page%3D10&secure%5Btoken%5D=1b24e2a6b96359b9e17f6fb58c572796ca6547eaa9e73dd9b7d772c6885379f8&secure%5Burl%5D=https%3A%2F%2Fwww.criteo.com%2Fgo%3Futm_campaign%3D2026.gbl.pame.go_g2_ads%26utm_medium%3Dcpc%26utm_source%3Dg2%26utm_detail%3Dmobile_advertising&secure%5Burl_type%5D=custom_url) ### [Adjump](https://www.g2.com/products/adjump/reviews) Adjump is a leading Programmatic Advertising Platform. It is an all-in-one platform tailored for mobile publishers to expand their apps or games. We help in both user acquisition and monetization, helping publishers maximize ad revenue and streamline campaign performance. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Adjump? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adjump? - **Seller:** [LeadMint](https://www.g2.com/sellers/leadmint) - **Year Founded:** 2022 - **HQ Location:** Noida, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a01021eaa99f020854ae055e78573b04b8e6e33d5f9e3aa426c35dd4d416cdd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fleadminthq&secure%5Burl_type%5D=linkedin_company_website) 22 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Adjump? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive customer support** of Adjump, enhancing their experience and contributing to impressive ROI results. - Users appreciate the **ease of use** of Adjump, highlighting smooth onboarding and excellent support throughout their experience. - Users commend the **platform quality** of Adjump, noting impressive results and excellent support throughout their experience. - Users rave about the **impressive results** from Adjump, achieving significantly higher ROI than competitors. - Users experience a **significant sales increase** with Adjump, achieving impressive ROI and smooth onboarding. #### What Are Recent G2 Reviews of Adjump? **["3X ROI Boost – Adjump Exceeded My Expectations!"](https://www.g2.com/survey_responses/adjump-review-11205985)** **Rating:** 5.0/5.0 stars _— Khushaali S._ [Read full review](https://www.g2.com/survey_responses/adjump-review-11205985) ### [Adludio](https://www.g2.com/products/adludio/reviews) Adludio is an AI-driven technology company that delivers premium mobile advertising. As the primary means of consuming content, mobile needs to deliver interactive experiences to engage audiences, but the majority of mobile advertising remains static. Combining data-driven creativity, proprietary technology and automation with pioneering engagement metrics, Adludio delivers privacy-compliant mobile campaigns with engagement at its heart. With offices in London, Los Angeles, New York, Atlanta, Detroit and Chicago, and resellers in Brazil, India, South Africa, Hong Kong and Singapore, Adludio is defining the next generation of mobile brand solutions in North America. #### Who Is the Company Behind Adludio? - **Seller:** [Adludio](https://www.g2.com/sellers/adludio) - **Year Founded:** 2015 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f2e2bad121114c832d1694522dda1a85bc749ac3b2b900a0c358ba63533a2252&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadludio%2F&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® ### [Admatx](https://www.g2.com/products/admatx/reviews) Admatx is a self-service programmatic demand-side platform (DSP) that allows you to leverage the power of the leading media buying platform for the open internet, with no minimums, no subscription, and no limits. #### Who Is the Company Behind Admatx? - **Seller:** [AUDIENCEX](https://www.g2.com/sellers/audiencex) - **Year Founded:** 2013 - **HQ Location:** Marina del Rey, California, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61ab540eb87bb20cede8b5410f73a4a669d900f393c679ac7cfaf135d65ddbfb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faudiencex&secure%5Burl_type%5D=linkedin_company_website) 38 employees on LinkedIn® ### [Adstronomic](https://www.g2.com/products/adstronomic/reviews) Adstronomic is an in-app advertising solution that aims to help indie gaming app makers to acquire their first users at a lower price than those charged by leading platforms, through the first Credit-Per-View model. One thing at a time. First, grow your users base with Adstronomic. Then, monetize with your favorite solution! #### Who Is the Company Behind Adstronomic? - **Seller:** [Adstronomic](https://www.g2.com/sellers/adstronomic) - **Year Founded:** 2020 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f6702fe7d4dc200a835bf3e50b4acd9ca9af37c3be9ed9defddd539ffd7c4c19&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadstronomic&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium ### [AdTapsy](https://www.g2.com/products/adtapsy/reviews) AdTapsy is mediation platform that helps app publishers and developers accelerate and increase their revenue. #### Who Is the Company Behind AdTapsy? - **Seller:** [AdTapsy](https://www.g2.com/sellers/adtapsy) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Adwo](https://www.g2.com/products/adwo/reviews) Adwo is a mobile advertising platform offering brand advertising and app promotion solutions. #### Who Is the Company Behind Adwo? - **Seller:** [Adwo](https://www.g2.com/sellers/adwo) - **Year Founded:** 2010 - **HQ Location:** Beijing, CN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ac1ae2474cf241351f2368658d09274525bfdc3025da233e94bd0bd47969b58e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadwo&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® ### [Airpush](https://www.g2.com/products/airpush/reviews) Airpush is the second largest ad network for Android and the first in terms of performance for developers and advertisers. Airpush is a worldwide leader in digital advertising solutions. With powerful platforms integrated into over 250,000 mobile app, mobile web, and virtual reality properties, as well as one of the world's largest consumer data marketplaces, Airpush provides some of the most diverse and highest performing monetization and advertising solutions in the industry. #### Who Is the Company Behind Airpush? - **Seller:** [AirPush](https://www.g2.com/sellers/airpush) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Appads](https://www.g2.com/products/appads/reviews) Appads helps developers who want to improve the result of their Apple Search Ads with an easy-to-use ad management backend and supporting features. If you're ready to get your app in the Apple Store and get more sources of advertising, please try appads! You can manage your Apple Store Ads campaigns on our side, we also have a keyword planner to help you find good keywords and automated optimisation tool to help you manage your account automatically, in addition to expert advice. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Appads? - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Appads? - **Seller:** [Appads](https://www.g2.com/sellers/appads) - **HQ Location:** Hong Kong, HK - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=28bef123dbebc5c9976dd331c2e8fcf616e98c6c4e7d9709568bb00dfae4db5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappadsai&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Appads? **["Boost Your Apple Search Ads Performance With Appads"](https://www.g2.com/survey_responses/appads-review-8501531)** **Rating:** 4.5/5.0 stars _— Babita C._ [Read full review](https://www.g2.com/survey_responses/appads-review-8501531) ### [AppLift](https://www.g2.com/products/applift/reviews) A media buying marketplace built for the open internet that you can call yours. For Agencies: 📍Target users based on contextual and geotargeting data? 📱Use cross device targeting to keep a brand on top of mind for its core market? 🪟Offer your clients more control over their digital ads and targeting? For Publishers: 🏗️Build your own DMP with $0 upfront costs and no contract 🏷️Define your own segments and price them the way you want 🌐Integrate with all leading supply partners #### Who Is the Company Behind AppLift? - **Seller:** [AppLift](https://www.g2.com/sellers/applift) - **Year Founded:** 2022 - **HQ Location:** Mineola, US - **Twitter:** @Applift 4,310 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da38446428611e3c9f1117a81f068bf6743a53616a3b14ed69ceb632c6edd3e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplift%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® ### [AppLovin Exchange](https://www.g2.com/products/applovin-exchange/reviews) AppLovin Exchange (ALX) is a mobile in-app real-time bidding exchange, providing massive scale and direct access to quality inventory. AppLovin Exchange (ALX) connects buyers to mobile and CTV devices through a single RTB exchange. #### Who Is the Company Behind AppLovin Exchange? - **Seller:** [AppLovin](https://www.g2.com/sellers/applovin) - **Year Founded:** 2012 - **HQ Location:** San Francisco, CA - **Twitter:** @AppLovin 18,482 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1c62a1acb2080ce4c607cf59bce9daa3205e48561235d483157216948e12e02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapplovin%2F&secure%5Burl_type%5D=linkedin_company_website) 531 employees on LinkedIn® - **Ownership:** NASDAQ: APP ### [Appnext](https://www.g2.com/products/appnext/reviews) Appnext is the largest independent app discovery platform, offering the only recommendation engine on the market, encompassing both in-app and on-device discovery. Appnext discovery platform powers 6.5B daily app recommendations via 20+ interactions along users’ daily mobile journey. Through its direct partnerships with top OEMs, operators and app developers, Appnext creates a discovery experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the app users are likely to use next. Appnext’s recommendations are helping app marketers reach more engaged users and get their apps discovered, used and re-used. **Average Rating:** 3.8/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Appnext? - **Ease of Use:** 6.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Appnext? - **Seller:** [Appnext](https://www.g2.com/sellers/appnext) - **Year Founded:** 2012 - **HQ Location:** Bnei Brak, IL - **Twitter:** @appnext\_updates 1,604 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=063661d3dd8334adf3aedb8689cf0403b048fcec1005c41d0eb64ab1f0aaf307&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappnext%2F&secure%5Burl_type%5D=linkedin_company_website) 98 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 50% Large, 50% Small #### What Are Recent G2 Reviews of Appnext? **["Boost your app download volumes"](https://www.g2.com/survey_responses/appnext-review-1768831)** **Rating:** 4.0/5.0 stars _— Gabriela B._ [Read full review](https://www.g2.com/survey_responses/appnext-review-1768831) ### [Appylar](https://www.g2.com/products/appylar/reviews) The Service We're a dynamic adtech company founded in 2023, focused on providing seamless, consumer-driven mobile advertising solutions across multiple platforms. With a wide range of campaign customization options, our users can reach their ideal audience with surgical precision, right when and where it matters most. The user-friendly reports provide a panoramic view of campaign performance, helping our users to adjust, adapt, and amplify on a day-to-day basis. Appylar simply delivers the market leading cross-promotion ad exchange community for mobile app developers. Corporate Culture At Appylar, our corporate culture is the lifeblood that drives our passion, innovation, and success. It is not just about what we do, but how we do it, and why. We understand that diversity is our strength. By embracing various cultures, backgrounds, and perspectives, we cultivate a rich environment for creativity and innovation. Our pursuit of excellence is relentless. Through continuous training, learning, and innovation, we strive to set industry standards, not just meet them. Our culture is a reflection of our values, aspirations, and the commitment we have towards our stakeholders. At Appylar, we're not just building a business; we're crafting a community of thinkers, dreamers, and doers. Our Values Our reputation is built on trust. We adhere to the highest ethical standards in all our dealings, ensuring transparency, honesty, and fairness. Creating a successful product is not just about disrupting industries, it is about creating user value that resonates. At Appylar, our corporate values aren't just words; they're the guiding lights of our mission. While we pivot with market dynamics, our core principles remain unshaken, ensuring consistent direction amid change. Together, we are fully committed to pushing Appylar forward, making it the industry-leading solution for mobile app promotion. Location We are based in our offices in Stockholm and Gothenburg in Sweden. With our global network of talented professionals, we make sure that we always have the best minds, regardless of where in the world they may be. #### Who Is the Company Behind Appylar? - **Seller:** [Appylar](https://www.g2.com/sellers/appylar) - **Year Founded:** 2023 - **HQ Location:** Gothenburg, SE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73ade786b93b762333ce5da2472b4a9ed49ed1f0bbeaf51d5618fd4e15496d70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappylar%2F&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [Audience2Media](https://www.g2.com/products/audience2media/reviews) Offers Display, Video and Mobile brand advertising solutions to reach audiences through advanced targeting features across all screens. #### Who Is the Company Behind Audience2Media? - **Seller:** [Santiago Luis](https://www.g2.com/sellers/santiago-luis) - **Year Founded:** 2009 - **HQ Location:** London, GB - **Twitter:** @\_Audience2Media 364 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b455ff362905ba4257b473002e680281f912c908d97f6278af8e594331e97492&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faudience2media&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® ### [BidMotion](https://www.g2.com/products/bidmotion/reviews) BidMotion is a mobile advertising network. #### Who Is the Company Behind BidMotion? - **Seller:** [Bidmotion](https://www.g2.com/sellers/bidmotion) - **Year Founded:** 2014 - **HQ Location:** Paris, FR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=52df2ef77a1e14c9ee41779e623ed1c63d82d7c4e684fad953241eba2a06dd48&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmotion&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [BidsCube DSP](https://www.g2.com/products/bidscube-dsp/reviews) BidsCube Demand-Side Platform is a comprehensive solution for brands and agencies to create ultimate campaigns. The industry-leading advertising software for your success! Start real-time bidding on ad spaces on a wide variety of sites and apps to achieve next-step efficiency and advertise using the best publishers’ inventory within milliseconds. With BidsCube DSP, thousands of publishers and their inventory are at your fingertips! **Average Rating:** 3.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate BidsCube DSP? - **Performance and Reliability:** 6.7/10 (Category avg: 8.5/10) - **Ease of Use:** 10.0/10 (Category avg: 8.5/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.3/10) #### Who Is the Company Behind BidsCube DSP? - **Seller:** [BidsCube](https://www.g2.com/sellers/bidscube) - **Year Founded:** 2020 - **HQ Location:** Wrocław, Poland - **Twitter:** @BidsCube\_Ads 9 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=808ce6b3f848ac37fa24588bd98846e4c63a5182412685b549f7fd2937f83e47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidscube%2F&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small - [‹ Prev ‹ Prev](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=9#product-list) - [1](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score#product-list) - [2](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=2#product-list) - … - [6](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=6#product-list) - [7](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=7#product-list) - [8](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=8#product-list) - [9](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=9#product-list) - 10 - [11](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=11#product-list) - [12](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=12#product-list) - [13](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=13#product-list) - [14](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=14#product-list) - [15](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=15#product-list) - [Next › Next ›](/categories/mobile-advertising?hsCtaTracking=71585245-06c6-41b7-9b43-b025c44f4c2a%7C4f2161fd-7be0-4055-91c0-77836a6f609e&order=g2_score&page=11#product-list) Spotlight Categories [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) [Core HR Software](https://www.g2.com/categories/core-hr) [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Native Advertising](/categories/native-advertising) [Browse Mobile Advertising Themes](/categories/mobile-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives. The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites. To qualify for inclusion in the Mobile Advertising category, a product must: - Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads - Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics such as reach, conversions, and RoAS Show More