### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Media Monitoring Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Media Monitoring Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Media Monitoring Software Articles [![Media Monitoring: Why Brands Need It to Avoid PR Disasters](https://learn.g2.com/hubfs/G2CM_FI020_Learn_Article_Images-%5BWhat_Is_Media_Monitoring%5D_V1a.png "Media Monitoring: Why Brands Need It to Avoid PR Disasters")](https://www.g2.com/articles/media-monitoring) [ ### Media Monitoring: Why Brands Need It to Avoid PR Disasters ](https://www.g2.com/articles/media-monitoring) Quick, there’s an image crisis on the loose! Who you gonna call? [ ![Ninisha Pradhan](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ninisha Pradhan") NP ](https://learn.g2.com/author/ninisha-pradhan) by Ninisha Pradhan [![What Is A Media Kit And What It Should Include in 2024](https://learn.g2.com/hubfs/G2CM_FI985_Learn_Article_Image_%5Bmedia_kit%5D_V1a.png "What Is A Media Kit And What It Should Include in 2024")](https://www.g2.com/articles/media-kit) [ ### What Is A Media Kit And What It Should Include in 2024 ](https://www.g2.com/articles/media-kit) Dreaming of being a successful blogger? The keyword there is successful. [ ![Deirdre O'Donoghue](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deirdre O'Donoghue") DO ](https://learn.g2.com/author/deirdre-odonoghue) by Deirdre O'Donoghue [![How Building Brand Awareness Rewards You Now and in Future](https://learn.g2.com/hubfs/G2CM_FI083_Learn_Article_Images-%5BBrand_Awareness%5D_V1b.png "How Building Brand Awareness Rewards You Now and in Future")](https://www.g2.com/articles/brand-awareness) [ ### How Building Brand Awareness Rewards You Now and in Future ](https://www.g2.com/articles/brand-awareness) Consumers love when brands cater to their needs. [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi [![Brand Equity: How to Encourage Customers to Trust Your Brand](https://learn.g2.com/hubfs/G2CM_FI062_Learn_Article_Image-%5BBrand_Equity%5D_V1a.png "Brand Equity: How to Encourage Customers to Trust Your Brand")](https://www.g2.com/articles/brand-equity) [ ### Brand Equity: How to Encourage Customers to Trust Your Brand ](https://www.g2.com/articles/brand-equity) What’s in a name? [ ![Sagar Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sagar Joshi") SJ ](https://learn.g2.com/author/sagar-joshi) by Sagar Joshi Show More ## Media Monitoring Software Glossary Terms [![Social Media Monitoring](https://learn.g2.com/hubfs/G2CM_GI710_Glossary_Article_Images_%5Bsocial_media_monitoring%5D_V1a.png "Social Media Monitoring")](https://www.g2.com/glossary/social-media-monitoring-definition) [Social Media Monitoring](https://www.g2.com/glossary/social-media-monitoring-definition) Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices. by Kelly Fiorini [![Brand Awareness](https://learn.g2.com/hubfs/G2CM_GI594_Glossary_Article_Images_%5BBrand_Awareness%5D_V1a%20%281%29.png "Brand Awareness")](https://www.g2.com/glossary/brand-awareness-definition) [Brand Awareness](https://www.g2.com/glossary/brand-awareness-definition) Brand awareness represents the extent consumers recognize a brand’s products and services. Learn how to build strong brand awareness and the benefits. by Alyssa Towns [![Empire Building](https://learn.g2.com/hubfs/G2CM_GI331_Glossary_Article_Images-%5BEmpire_Building%5D_V1a.png "Empire Building")](https://www.g2.com/glossary/empire-building-definition) [Empire Building](https://www.g2.com/glossary/empire-building-definition) Empire building is the efforts of an individual or organization to grow in influence, power, or wealth. Learn more about methods of expansion. by Kelly Fiorini [![Mindshare](https://learn.g2.com/hubfs/G2CM_GI233_Glossary_Article_Images-%5BMindshare%5D_V1a.png "Mindshare")](https://www.g2.com/glossary/mindshare-definition) [Mindshare](https://www.g2.com/glossary/mindshare-definition) Mindshare is a consumer’s perception of a brand or product compared to its competitors. Learn more about the benefits and how a brand can achieve it. by Amanda Hahn-Peters [![Brand Mentions](https://learn.g2.com/hubfs/G2CM_GI153_Glossary_Article_Images_%5BBrand_Alerts%5D_V1b.png "Brand Mentions")](https://www.g2.com/glossary/brand-mentions-definition) [Brand Mentions](https://www.g2.com/glossary/brand-mentions-definition) Brand mentions notify companies when they are mentioned on different channels. Learn about the different types of brand mentions and how to monitor them. by Aayushi Sanghavi ## Media Monitoring Software Discussions 0 Question on: Meltwater [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) PR analytics reviewers and researchers, here’s a head-to-head. **Meltwater** vs **CisionOne** , which [PR analytics](https://www.g2.com/categories/pr-analytics) tool is better for a PR team that needs dependable media monitoring and reporting without a complex setup and per-outlet pricing model? **What they share:** both are broad, global, all-in-one. And neither is the simple option to setup.  **Where each pulls ahead:** [**Meltwater**](https://www.g2.com/products/meltwater/reviews) on satisfaction — has the highest in the category on the current G2 grid, across small-business, mid-market, and enterprise cuts. [**CisionOne**](https://www.g2.com/products/cisionone/reviews) on the media ecosystem —  journalist database, outreach tooling, AI risk-scoring on coverage. **Pricing:** neither publishes it; both quote custom contracts.  Which holds up in practice, and is there a third option that beats both for monitoring-plus-reporting without suite overhead? My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations ecosystem, and Agility for teams that want less suite overhead and more support. The deciding factor is not who has the biggest database. It is which platform your team can operate without repeatedly paying for configuration help or discovering new contract limits. Answered: Darshayita Thakur on July 10, 2026 [Your answer](/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable/comments/new?remote=true) 0 [Looking for the best media monitoring software in 2025](/discussions/looking-for-the-best-media-monitoring-software-in-2025) I’m in the early stages of researching media monitoring software solutions. Over the past few days, I’ve spent time exploring G2’s category and narrowed my list down to a few standout platforms. We’re aiming to finalize a tool within the next few months, so I’d really appreciate any input or experiences to help guide the decision. My shortlist is below- [**Meltwater**](https://www.g2.com/products/meltwater/reviews) **:** A comprehensive media intelligence platform that offers real-time monitoring across news, social media, and broadcast channels. [**TVEyes**](https://www.g2.com/products/tveyes/reviews) **:** Specializes in broadcast media monitoring, providing searchable audio and video content from television and radio. [**Muck Rack**](https://www.g2.com/products/muck-rack/reviews) **:** Focuses on PR professionals, offering tools to monitor media coverage and connect with journalists. [**Brandwatch**](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) **:** Provides social media listening and analytics to help understand brand perception and consumer insights. Am I missing any tools you’ve found especially useful, or is there something better than what I’ve listed? Would love to hear your thoughts! I’ve heard good things about Muck Rack for PR outreach. Anyone using it for both monitoring _and_ journalist engagement? Answered: Priyal Dangi on May 28, 2025 [Your answer](/discussions/looking-for-the-best-media-monitoring-software-in-2025/comments/new?remote=true) 0 Question on: Ahrefs [What is Ahrefs used for?](/discussions/ahrefs-what-is-ahrefs-used-for) What is Ahrefs used for? Ahrefs is an all-in-one SEO toolkit designed to supercharge your website's traffic. It tackles several crucial SEO tasks: Competitor Analysis: See how your competitors rank and what keywords they target, giving you valuable insights for your own strategy. Keyword Research: Discover high-traffic keywords with strong potential to attract more visitors to your site. Backlink Tracking: Monitor your website's backlinks, a crucial ranking factor, and identify opportunities to build even stronger links. Website Audits: Uncover technical SEO issues that might be hurting your ranking and get your site in tip-top shape for search engines. By providing these features, Ahrefs empowers you to optimize your website for search engines, ultimately driving more organic traffic and boosting your online presence. Answered: Akash Kumar on April 29, 2024 FOr me Ahrefs is an all-in-one SEO tool used for keyword research, backlink analysis, and site audits. It helps improve website rankings and drive more organic traffic. Answered: Shivakumar Shyamala on August 6, 2025 Ahrefs is an SEO tool for analyzing a website's performance on search engines and identifying areas for improvement. It can be used for keyword research (a very comprehensive database to find opportunities and assess ranking difficulty), backlink analysis (understand a site's link profile, detect toxic links, and spot link-building opportunities for SEOs), competitive analysis, such as knowing which keywords generate traffic for your competitors and which pages perform best. It is also a good tool for conducting technical audits, that is, identifying issues that hinder a site's visibility (technical errors, duplicate content, performance, etc.) and content analysis (identify content that works, gaps to fill, and high-potential topics). Answered: Thibault Rocher on December 3, 2025 I use Ahrefs in my business. They have an API that gives me the data I need, like Domain Rating (DR), which I use in my own SEO product GoneDomains for finding expired domains with backlinks and traffic. Answered: Alex Dro on April 28, 2026 We use it mainly for research for link building and I believe it's the best tool for that. If you are running off-page campaigns this is the only tool you need. Perfect reporting, really good insights and it's quite easy to use. Answered: Kristiyan Yankov on June 24, 2026 [See more answers (4)](javascript:void(0);) [Your answer](/discussions/ahrefs-what-is-ahrefs-used-for/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/media-monitoring/resources?discussions_page=6) - [1](/categories/media-monitoring/resources) - [2](/categories/media-monitoring/resources?discussions_page=2) - [3](/categories/media-monitoring/resources?discussions_page=3) - [4](/categories/media-monitoring/resources?discussions_page=4) - [5](/categories/media-monitoring/resources?discussions_page=5) - [6](/categories/media-monitoring/resources?discussions_page=6) - 7 - [8](/categories/media-monitoring/resources?discussions_page=8) - [9](/categories/media-monitoring/resources?discussions_page=9) - [10](/categories/media-monitoring/resources?discussions_page=10) - [11](/categories/media-monitoring/resources?discussions_page=11) - … - [39](/categories/media-monitoring/resources?discussions_page=39) - [40](/categories/media-monitoring/resources?discussions_page=40) - [Next ›Next ›](/categories/media-monitoring/resources?discussions_page=8) ## Media Monitoring Software Reports Mid-Market Grid® Report for Media Monitoring Summer 2026 G2 Report: Grid® Report Grid® Report for Media Monitoring Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media Monitoring Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Media Monitoring Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Media Monitoring Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Media Monitoring Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Media Monitoring Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Media Monitoring Spring 2026 G2 Report: Grid® Report Grid® Report for Media Monitoring Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Media Monitoring Spring 2026 G2 Report: Momentum Grid® Report