### Contents

- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Media and Influencer Targeting Software Resources

##### Glossary Terms, Discussions, and Reports to expand your knowledge on Media and Influencer Targeting Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Media and Influencer Targeting Software Glossary Terms

[![Audience Analysis](https://learn.g2.com/hubfs/G2CM_GI033_Audience_analysis_V1b.png "Audience Analysis")](https://www.g2.com/glossary/audience-analysis-definition)

[Audience Analysis](https://www.g2.com/glossary/audience-analysis-definition)

Audience analysis provides actionable consumer insights that help marketers execute smarter content and social strategies and reach the right set of people. Learn more about audience analysis, the associated benefits, and how it’s different from market research.

by Ninisha Pradhan

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

[Find new features](https://www.g2.com/glossary)

## Media and Influencer Targeting Software Discussions

0

Question on: CisionOne
[Audience Insights](/discussions/how-are-audience-insights-determined)

How are Audience Insights determined?

We are looking at our media influencers, their network of followers and actions, plus the next level of followers and following, and their actions, conversations, likes, etc., to determine specific, useful information about a media contact’s audience. For the average user, determining information like audience location, demographics, or affinities would be difficult, based on glancing at the influencer’s profile, their tweets, and audience. Cision’s Data Science team is using technology and machine learning algorithms, to churn through an incredibly large amount of data, to make it into something our users can easily understand and leverage for their campaign strategy. The goal of PR and Communications professionals is to reach specific market audiences, and understanding who a media contact’s audience is, will help them target more precisely.

Answered: Chris Branding on October 17, 2019

[Your answer](/discussions/how-are-audience-insights-determined/comments/new?remote=true)

0

Question on: CisionOne
[Cision Help Center/Knowledge Base](/discussions/where-can-i-find-additional-support-materials-and-information-for-cision-communications-cloud)

Where can I find additional support materials and information for Cision Communications Cloud?

Visit http://help.cisiontraining.com/cision/ for additional information regarding the platform.

Answered: Chris Branding on October 17, 2019

[Your answer](/discussions/where-can-i-find-additional-support-materials-and-information-for-cision-communications-cloud/comments/new?remote=true)

0

Question on: CisionOne
[Languages](/discussions/what-languages-are-supported-in-the-ui-of-cision-communications-cloud)

What languages are supported in the UI of Cision Communications Cloud?

US English, UK English, Canada English, French, German, Netherlands Dutch, French Canada (Coming soon)

Answered: Chris Branding on October 17, 2019

[Your answer](/discussions/what-languages-are-supported-in-the-ui-of-cision-communications-cloud/comments/new?remote=true)

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## Media and Influencer Targeting Software Reports

Mid-Market Grid® Report for Media and Influencer Targeting

Summer 2026

G2 Report: Grid® Report

Grid® Report for Media and Influencer Targeting

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Media and Influencer Targeting

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Media and Influencer Targeting

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Media and Influencer Targeting

Summer 2026

G2 Report: Grid® Report

Enterprise Grid® Report for Media and Influencer Targeting

Spring 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Media and Influencer Targeting

Spring 2026

G2 Report: Grid® Report

Mid-Market Grid® Report for Media and Influencer Targeting

Spring 2026

G2 Report: Grid® Report

Grid® Report for Media and Influencer Targeting

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Media and Influencer Targeting

Spring 2026

G2 Report: Momentum Grid® Report