# Best Master Data Management (MDM) Tools - Page 5

## How Many Master Data Management (MDM) Tools Products Does G2 Track?

**Total Products under this Category:** 145

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.13%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Master Data Management (MDM) Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,000+ Authentic Reviews
- 145+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Master Data Management (MDM) Tools
 ![G2 Grid® for Master Data Management (MDM) Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/master-data-management-mdm/grids.png?focus%5B%5D=29430&focus%5B%5D=1173013&focus%5B%5D=815&focus%5B%5D=18988&focus%5B%5D=10387&focus%5B%5D=69255&focus%5B%5D=2519&focus%5B%5D=8343)

Highlighted products: SAP Master Data Governance (MDG), Salesforce Data 360 (formerly Data Cloud), Boomi, Syndigo, Profisee, ON EBX, Stibo Systems MDM, and Akeneo PIM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/master-data-management-mdm/grids.json?focus%5B%5D=sap-master-data-governance-mdg&focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=boomi&focus%5B%5D=syndigo-syndigo&focus%5B%5D=profisee&focus%5B%5D=on-ebx&focus%5B%5D=stibo-systems-mdm&focus%5B%5D=akeneo-pim)

**Sponsored**

### SAP Business Data Cloud

SAP Business Data Cloud is a fully managed software-as-a-service (SaaS) solution that unifies and governs SAP data and connects with third-party data. As an evolution of the company's data, planning, and analytics solutions, SAP Business Data Cloud brings together SAP Datasphere, SAP Analytics Cloud, and SAP Business Warehouse with a unified experience that delivers insights across all lines of business. In addition, SAP Databricks is natively available in Business Data Cloud - bringing the power of Databricks Data Intelligence Platform capabilities to the product. SAP Business Data Cloud connects data by leveraging business data fabric principles, making it easier to discover, share, govern, and model this data. It includes SAP Databricks as a first-party data service. The platform combines prebuilt applications and data products across all lines of business. It provides fully managed, curated data products across all lines of business and eliminate the costs of data extracts. Users can build on SAP’s curated data products with their domain expertise, and deliver Intelligent Applications through the Business Data Cloud ecosystem. These intelligent applications are adaptive, AI-powered applications that learn from your data, understand business context, and act on your behalf to transform business outcomes.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=411&secure%5Bchosen_at%5D=2026-08-09T06%3A37%3A34Z&secure%5Bdisplayable_resource_id%5D=411&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=411&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1434713&secure%5Bresource_id%5D=411&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmaster-data-management-mdm%3FhsCtaTracking%3Db90676c9-eb04-431c-a22f-d657b8e1e5a4%257C6a6cf00a-abdf-4c0e-8de0-bbaaf1266441%26page%3D5&secure%5Btoken%5D=41d70995d4007001c046d1e5d96292cf3b93c6f9d06e90c3e574910182e9f884&secure%5Burl%5D=https%3A%2F%2Fwww.sap.com%2Fdocuments%2F2026%2F03%2Fbc3a8c27-447f-0010-bca6-c68f7e60039b.rc.html%3Fcampaigncode%3DCRM-YD25-BDC-406625%26source%3DBDC-click-campaign-G2&secure%5Burl_type%5D=custom_url)

### [Informatica Reference 360](https://www.g2.com/products/informatica-reference-360/reviews)

Reference 360 is a native cloud master data management (MDM) solution preconfigured for managing reference data. Unlock the true value of reference data sets by centrally defining, managing, governing, and sharing.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Informatica Reference 360?

- **Ease of Use:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Informatica Reference 360?

- **Seller:** [Informatica](https://www.g2.com/sellers/informatica)
- **Year Founded:** 1993
- **HQ Location:** Redwood City, CA
- **Twitter:** @Informatica  
99,643 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06f93f9659c25422bea5c34037117512928a659c5d640bb989ed85a85cdb1252&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3858%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,802 employees on LinkedIn®
- **Ownership:** NYSE: INFA

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Informatica Reference 360?

**["ease to manage reference data"](https://www.g2.com/survey_responses/informatica-reference-360-review-7409131)**

**Rating:** 4.0/5.0 stars

_— Piyush P._

[Read full review](https://www.g2.com/survey_responses/informatica-reference-360-review-7409131)

### [Maextro Cloud](https://www.g2.com/products/maextro-cloud/reviews)

Unlock enterprise data with a SaaS master data solution built on SAP BTP. With seamless integration with SAP and non-SAP systems, it simplifies complex processes through intuitive no-code configuration. Designed for scalability and rapid deployment, this solution accelerates data management, ready for AI-driven innovation. Overview: Improve data quality and AI readiness Enable business-led data transformation with a flexible framework for capturing, validating, and processing data across SAP and non-SAP systems. No-code tools let users set rules, workflows, and custom fields, ensuring high-quality, consistent data. Empowering AI-driven insights, automation, and confident decisions. Design flexible workflows for multi-layered, business-driven data processes Design custom workflows for your unique business processes without SAP’s limits. No-code tools let users build multi-layered, complex scenarios tailored to their data domains and follow-on functions. Pre-configured SAP templates with mandatory fields and rules accelerate setup and governance. Manage bulk processing for rapid, large-scale data attribute management Create and update large volumes of data attributes quickly across all domains. Users work in the intuitive UI or via Microsoft Excel for bulk uploads, enabling offline entry with templates and validations. This flexibility helps teams respond swiftly and accurately to market changes, such as new product launches or acquisitions. Features: Configure complex processes without coding Own and define workflows, rules, and dependencies without developer support, using no-code configuration. This keeps SAP core clean, removes bottlenecks, and enables rapid optimization of data processes, giving teams the agility to respond quickly to changing business needs. Automate data checks and custom data validation Enforce data quality through layered validations, including standard SAP checks, external services like address verification via APIs, and custom rules based on business-specific dependencies. This ensures accurate, trusted data at every step, reducing errors and supporting decision-making. Integrate your user experience with the Microsoft Teams AI-powered chatbot Support users with MS Teams integration and an AI-powered chatbot that assists with data management queries and processing tasks directly within Teams. This enables instant help, faster execution, and seamless collaboration, helping business users maintain data quality and efficiency.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Maextro Cloud?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Hierarchy Management:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Maextro Cloud?

- **Seller:** [Bluestonex](https://www.g2.com/sellers/bluestonex)
- **Year Founded:** 2013
- **HQ Location:** Oswestry, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e23584b9287329e9e3ac6507f3f65f56e407d1e16e85295f38aed9b1d4d76de5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbluestonex-consulting%2F&secure%5Burl_type%5D=linkedin_company_website)  
46 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Maextro Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong customer support** from Maextro Cloud, ensuring secure and reliable MasterData management processes.
- Users value the **data accuracy** provided by Maextro Cloud, ensuring reliable MasterData that enhances operational efficiency.
- Users value the **data security** provided by Maextro Cloud, enhancing MasterData management without operational risks.

#### What Are Recent G2 Reviews of Maextro Cloud?

**["Maextro Cloud: Secure Master Data Creation and Effortless Data Cleaning"](https://www.g2.com/survey_responses/maextro-cloud-review-12292724)**

**Rating:** 5.0/5.0 stars

_— Mohammed U._

[Read full review](https://www.g2.com/survey_responses/maextro-cloud-review-12292724)

### [Manch](https://www.g2.com/products/manch/reviews)

Manch helps organizations to reimagine traditional business processes and extend a Digital Ecosystem for External Stakeholder Management (ESM). A plug-and-play digital platform, Manch complements ERP/CRM software of a business, using zero-coding to configure very complex business processes in a very short period of time. What entails is a seamless digital ecosystem which offers quick onboardings, lifecycle management, master data management and authentication of data at source. We fill the gap in the interaction of businesses - engaging with a large volume of external stakeholders, having paper-based, rules-driven transactions and workflows, compliance and risk needs in such engagement. The platform has so far been used by marquee clients, from enterprises to new-age businesses across E-Commerce, BFSI, FMCG and Talent companies.

**Average Rating:** 4.8/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Manch?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Data Masking:** 10.0/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Manch?

- **Seller:** [Manch](https://www.g2.com/sellers/manch)
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72c646a12f6bacc74ff93f97912c4aa1e8bdbd1a2c123b8c1b856f6181ba01d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmanch-technologies&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Medium

#### What Do G2 Reviewers Say About Manch?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data accuracy** of Manch, which enhances compliance through validation via Govt APIs.
- Users benefit from the **efficiency** of Manch, enhancing productivity and ensuring higher compliance through accurate validations.
- Users value the **intuitive interface** of Manch, enhancing productivity and accuracy through efficient statutory validations.
- Users praise the **user-friendly interface** of Manch, which enhances productivity and simplifies workflow management.
- Users value the **user-friendly UI** of Manch, enhancing accuracy and productivity with seamless statutory validations.

#### What Are Recent G2 Reviews of Manch?

**["User friendly UI and higher response time."](https://www.g2.com/survey_responses/manch-review-11319857)**

**Rating:** 5.0/5.0 stars

_— Sanjay D._

[Read full review](https://www.g2.com/survey_responses/manch-review-11319857)

**["Get Things Signed Digitally with a Few Clicks."](https://www.g2.com/survey_responses/manch-review-5214982)**

**Rating:** 4.5/5.0 stars

_— Nikhil D._

[Read full review](https://www.g2.com/survey_responses/manch-review-5214982)

#### What Are G2 Users Discussing About Manch?

- [What is Manch used for?](https://www.g2.com/discussions/what-is-manch-used-for)

### [Master Data Online (MDO)](https://www.g2.com/products/prospecta-softwares-master-data-online-mdo/reviews)

Master Data Online (MDO) delivers trustworthy and reliable data to business users by mediating, managing and governing core master data shared by multiple master data domains. Available both on cloud and enterprise models MDO has the ability to integrate with SAP, Salesforce and other leading enterprise solutions. A highly flexible , business friendly solution, MDO empowers the business users to take control of their data to improve process efficiencies and make important decisions around their trustworthy data.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Master Data Online (MDO)?

- **Data Governance:** 8.3/10 (Category avg: 9.0/10)
- **Data Masking:** 8.3/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Master Data Online (MDO)?

- **Seller:** [Prospecta Softwares](https://www.g2.com/sellers/prospecta-softwares)
- **Year Founded:** 2002
- **HQ Location:** Chatswood, New South Wales, Australia
- **Twitter:** @Prospecta  
238 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8f22355e9ac536bbb6620484f89105b34c36068b73cea5b8392d905a15b7f10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F107201&secure%5Burl_type%5D=linkedin_company_website)  
290 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Master Data Online (MDO)?

**["Very nice tool ,very good for new businesses."](https://www.g2.com/survey_responses/master-data-online-mdo-review-9770435)**

**Rating:** 5.0/5.0 stars

_— Tanay M._

[Read full review](https://www.g2.com/survey_responses/master-data-online-mdo-review-9770435)

### [Match Data Pro](https://www.g2.com/products/match-data-pro/reviews)

At Match Data Pro, our core focus is data matching and entity resolution — but our platform goes far beyond that: We’ve built MDP to empower organizations with a smarter, scalable, and secure environment for managing data across teams, systems, and workflows. Whether you’re cleansing, profiling, enriching, or deduplicating data, MDP is designed to support multi-user collaboration, process automation, and high-confidence data preparation. Our all-in-one suite helps you move, manage, and make data fit-for-purpose — seamlessly across cloud, on-premises, and hybrid environments. Let Match Data Pro help you unlock the full potential of your data — confidently, collaboratively, and at scale. Connect and sync data from disparate systems and formats Cloud API and integrations Pre-built connectors Streamline management of integrations and workflows from a clean, intuitive dashboard, no coding required Replicate and synchronize data across disparate source and target systems Data quality tools Connect data from disparate systems to create relationships and 360 views of any data domain Master Data Management tools allowing you to standardize, clean and deduplicate records at scale with rules that prevent bad data from entering your disparate systems Custom data processing and workflow creation and automation with reusable projects, reusable rules, version control, scheduling, webhooks, and REST API triggers Empowering teams to collaborate with multiuser capabilities by creating users and teams to share and collaborate with projects and permissions, securely across the organization

**Average Rating:** 5.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Match Data Pro?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Hierarchy Management:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Match Data Pro?

- **Seller:** [Match Data Pro](https://www.g2.com/sellers/match-data-pro)
- **Year Founded:** 2023
- **HQ Location:** Dover, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4db4dda67dece376094f9b318bc371014d14a7ed0f3ee589cce255f82b8d34e1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmatch-data-pro&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Do G2 Reviewers Say About Match Data Pro?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **data cleaning capabilities** of Match Data Pro, noting accuracy and efficiency in handling complex data needs.
- Users appreciate the **ease of use** of Match Data Pro, valuing the intuitive design and supportive onboarding process.
- Users praise Match Data Pro for its **empowering learning experience** , enabling effective data management and improvement strategies.
- Users appreciate the **automation process** of Match Data Pro, which simplifies complex matching and enhances efficiency.
- Users commend the **exceptional customer support** of Match Data Pro, highlighting their dedication and helpfulness throughout the process.

#### What Are Recent G2 Reviews of Match Data Pro?

**["Ive been using the platform for about 12 months now and have to say its very simple to use."](https://www.g2.com/survey_responses/match-data-pro-review-11034554)**

**Rating:** 5.0/5.0 stars

_— Bret R._

[Read full review](https://www.g2.com/survey_responses/match-data-pro-review-11034554)

**["Excellent Service & Value"](https://www.g2.com/survey_responses/match-data-pro-review-11745376)**

**Rating:** 5.0/5.0 stars

_— Thora M._

[Read full review](https://www.g2.com/survey_responses/match-data-pro-review-11745376)

### [MDO](https://www.g2.com/products/mdo/reviews)

Create Spare Parts in SAP ERP from SAP Asset Intelligence Network in One Step Utilize the MDO Spare Parts app for SAP Asset Intelligence Network to trigger the creation of materials in SAP ERP using MDO. Select the spare parts you want to have in SAP ERP and press Go!

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MDO?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Data Masking:** 10.0/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind MDO?

- **Seller:** [Prospecta Softwares](https://www.g2.com/sellers/prospecta-softwares)
- **Year Founded:** 2002
- **HQ Location:** Chatswood, New South Wales, Australia
- **Twitter:** @Prospecta  
238 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e8f22355e9ac536bbb6620484f89105b34c36068b73cea5b8392d905a15b7f10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F107201&secure%5Burl_type%5D=linkedin_company_website)  
290 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of MDO?

**["MDO - Master Data Online"](https://www.g2.com/survey_responses/mdo-review-9416949)**

**Rating:** 5.0/5.0 stars

_— Tanay M._

[Read full review](https://www.g2.com/survey_responses/mdo-review-9416949)

### [MIOvantage](https://www.g2.com/products/miovantage/reviews)

MIOvantage is a data quality platform that provides industry-leading capabilities for companies who need to trust their data. With 1500+ options for source connectors, MIOvantage helps you bring virtually any system into your data quality project. And with 560+ features, you're prepared to handle even the most complex or custom sources. MIOvantage deploys how you need it, using commodity hardware. On-premise, hosted (IaaS), and hybrid (on-prem+IaaS) options are available. Some of the things that make MIOvantage different: → Entity resolution the MIOvantage way elevates your data quality to another level. Its sophisticated, scenario-based approach brings a level of sensitivity and nuance that pure deterministic and probabilistic approaches can't match. → For proactive data quality, MIOvantage has what you need. Detect and repair data quality issues before they can disrupt operations, analytics, or reporting with a proactive MIOvantage deployment. → Get data quality without a lot of manual effort with MIOvantage. MIOvantage helps you automate even complex matching and reconciliation so you can minimize the need for human intervention. When you spend less time resolving errors, you can spend more time putting high-quality data to work for your business. → And more.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate MIOvantage?

- **Ease of Use:** 3.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind MIOvantage?

- **Seller:** [MIOsoft](https://www.g2.com/sellers/miosoft)
- **Year Founded:** 1998
- **HQ Location:** Madison, US
- **Twitter:** @MIOsoft  
348 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=463f6058256ad03eae1187afd5e798d40a3e482a7e51c06b3df569af6ae41207&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmiosoft&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of MIOvantage?

**["Highly-Configurable and Powerful Data Quality Tool"](https://www.g2.com/survey_responses/miovantage-review-464056)**

**Rating:** 4.0/5.0 stars

_— Verified User in Insurance_

[Read full review](https://www.g2.com/survey_responses/miovantage-review-464056)

#### What Are G2 Users Discussing About MIOvantage?

- [What is MIOvantage used for?](https://www.g2.com/discussions/what-is-miovantage-used-for)

### [Octave Forte Reference Data (Intergraph Smart Reference Data)](https://www.g2.com/products/octave-forte-reference-data-intergraph-smart-reference-data/reviews)

Intergraph Smart Reference Data is the software tool for maintaining catalog and pipe specifications for Intergraph Smart 3D, SmartPlant P&ID, SmartPlant Isometrics, Intergraph Smart Materials, and other SmartPlant Enterprise solutions.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Octave Forte Reference Data (Intergraph Smart Reference Data)?

- **Ease of Use:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Octave Forte Reference Data (Intergraph Smart Reference Data)?

- **Seller:** [Octave](https://www.g2.com/sellers/octave-9e5a428c-f303-4735-9417-dff1ef5736d4)
- **HQ Location:** Madison, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=430404c61b1403ac110b9bef1eccdb226c2d152f09d020a4c9da5926e5df6ee5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foctaveintelligence%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,001 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Octave Forte Reference Data (Intergraph Smart Reference Data)?

**["Efficient management of reference data for engineering projects"](https://www.g2.com/survey_responses/octave-forte-reference-data-intergraph-smart-reference-data-review-7952392)**

**Rating:** 5.0/5.0 stars

_— Marco P._

[Read full review](https://www.g2.com/survey_responses/octave-forte-reference-data-intergraph-smart-reference-data-review-7952392)

### [Oracle Enterprise Data Management](https://www.g2.com/products/oracle-enterprise-data-management/reviews)

appMDM provides Central Data Hub to process Master Data Maintenance Transactions.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Oracle Enterprise Data Management?

- **Data Governance:** 5.0/10 (Category avg: 9.0/10)
- **Data Masking:** 5.0/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 5.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 5.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Oracle Enterprise Data Management?

- **Seller:** [Chain-Sys](https://www.g2.com/sellers/chain-sys-c33486d5-5525-4518-abb8-aa11adbc0ff0)
- **Year Founded:** 1998
- **HQ Location:** Grand Ledge, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dae39bcef43b4e238a708dc80e39baf35f5a065d2aa4290d1a03516c0c8a29e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchain-sys%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,531 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

### [Sifflet](https://www.g2.com/products/sifflet/reviews)

Sifflet is the control plane for Data and AI. Data teams spend too much time firefighting — bad data reaches the business before anyone catches it, root cause takes days, and the fix is invisible to the stakeholders who were burned. The result is a slow erosion of trust in every dashboard, report, and AI output the company relies on. We give data teams one layer that catches issues across the full stack, explains exactly where they came from, and shows how to resolve them — before the CFO sees the wrong number. Teams like BBC, Saint-Gobain, Euronext, and CMA-CGM use Sifflet to run reliable data infrastructure at enterprise scale — with coverage from legacy systems to modern cloud stacks. The result: fewer incidents, faster root cause, and data that can be defended in any meeting.

**Average Rating:** 4.3/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate Sifflet?

- **Ease of Use:** 8.4/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Sifflet?

- **Seller:** [Sifflet](https://www.g2.com/sellers/sifflet)
- **Year Founded:** 2021
- **HQ Location:** Paris, Ile-de-France
- **Twitter:** @Siffletdata  
389 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2fde8ecedb34ce0581533f271ac67d029297d93dec2e0e72fe88183727956d75&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsifflet%2F&secure%5Burl_type%5D=linkedin_company_website)  
50 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 75% Medium, 24% Large

#### What Do G2 Reviewers Say About Sifflet?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Sifflet's **efficiency improvement** valuable for tracking issues and receiving timely alerts via Slack.
- Users appreciate the **ease of use** of Sifflet, benefiting from streamlined alerts and notifications for quick responses.
- Users appreciate the **ease of monitoring** with Sifflet, effectively identifying data anomalies and trends effortlessly.
- Users value the **full visibility of data lineage** offered by Sifflet, enhancing understanding of data flow and dependencies.
- Users value the **real-time alerting system** for effective issue tracking and quick action via Slack notifications.

##### Cons

- Users find **limited customization** for managing tags and bulk editing features, hindering a more streamlined experience.
- Users report a **complex setup process** for Sifflet, requiring significant time and effort for onboarding and monitoring.
- Users find the **alert management process overwhelming** , requiring significant time and attention to manage effectively.
- Users highlight the **limited integration** of Sifflet, especially for Hadoop and Elasticsearch, impacting major data loads.
- Users find that **lineage issues** can cause confusion and delays, particularly with large and complex datasets.

#### What Are Recent G2 Reviews of Sifflet?

**["Sifflet’s AI-Powered Data Observability with Strong Lineage and Seamless Integrations"](https://www.g2.com/survey_responses/sifflet-review-12802515)**

**Rating:** 4.5/5.0 stars

_— Rinalon E._

[Read full review](https://www.g2.com/survey_responses/sifflet-review-12802515)

**["Sifflet Delivers Fast, Seamless Data Observability with Clear Dashboards"](https://www.g2.com/survey_responses/sifflet-review-12817611)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/sifflet-review-12817611)

### [SimpleMDG, an App for Master Data Governance](https://www.g2.com/products/simplemdg-an-app-for-master-data-governance/reviews)

SimpleMDG is an SAP Cloud Platform application for Master Data Governance. A cloud solution with consumer-grade UI for master data management for centrally managing and distributing of master data. Designed with the flexibility and scalability to configure to ensure good data governance.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate SimpleMDG, an App for Master Data Governance?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Data Masking:** 6.7/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SimpleMDG, an App for Master Data Governance?

- **Seller:** [Laidon Group](https://www.g2.com/sellers/laidon-group)
- **Year Founded:** 1996
- **HQ Location:** Torrance, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9679fb323e5500d2592fbfe756b2e7f0c369a4ba2a0b44b4d68230d9ce1e1091&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F35929231&secure%5Burl_type%5D=linkedin_company_website)  
92 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Do G2 Reviewers Say About SimpleMDG, an App for Master Data Governance?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible configuration options** of SimpleMDG, allowing for tailored scaling as governance needs evolve.
- Users commend the **easy implementation** of SimpleMDG, enabling quick integration and configuration for effective data governance.
- Users find the **easy setup** of SimpleMDG exceptional, enabling a quick and seamless integration experience.
- Users value the **flexible configuration and comprehensive features** of SimpleMDG, which enhance their data governance experience.
- Users appreciate the **flexible configuration options** of SimpleMDG, allowing tailored scalability to meet evolving data governance needs.

#### What Are Recent G2 Reviews of SimpleMDG, an App for Master Data Governance?

**["SimpleMDG: Scalable Data Governance That Meets You Where You Are"](https://www.g2.com/survey_responses/simplemdg-an-app-for-master-data-governance-review-11734472)**

**Rating:** 5.0/5.0 stars

_— Ed H._

[Read full review](https://www.g2.com/survey_responses/simplemdg-an-app-for-master-data-governance-review-11734472)

### [Standard Database for Octave Forte Reference Data](https://www.g2.com/products/standard-database-for-octave-forte-reference-data/reviews)

Standard Database for Intergraph Smart Reference Data is a pre-configured, recommended best practice solution to enable rapid implementation of enterprise reference data management and/or materials management

**Average Rating:** 4.5/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Standard Database for Octave Forte Reference Data?

- **Data Governance:** 8.3/10 (Category avg: 9.0/10)
- **Data Masking:** 8.3/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Standard Database for Octave Forte Reference Data?

- **Seller:** [Octave](https://www.g2.com/sellers/octave-9e5a428c-f303-4735-9417-dff1ef5736d4)
- **HQ Location:** Madison, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=430404c61b1403ac110b9bef1eccdb226c2d152f09d020a4c9da5926e5df6ee5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foctaveintelligence%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,001 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Standard Database for Octave Forte Reference Data?

**["Standard Reference for Intergraph Smart reference review"](https://www.g2.com/survey_responses/standard-database-for-octave-forte-reference-data-review-8284529)**

**Rating:** 4.5/5.0 stars

_— Dhiraj M._

[Read full review](https://www.g2.com/survey_responses/standard-database-for-octave-forte-reference-data-review-8284529)

**["Saves time and money"](https://www.g2.com/survey_responses/standard-database-for-octave-forte-reference-data-review-8298868)**

**Rating:** 4.5/5.0 stars

_— vimal k._

[Read full review](https://www.g2.com/survey_responses/standard-database-for-octave-forte-reference-data-review-8298868)

### [Star DQ Pro](https://www.g2.com/products/star-dq-pro/reviews)

Making Sure Your Data is Accurate, Genuine, & Up-To-Date

**Average Rating:** 3.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Star DQ Pro?

- **Ease of Use:** 8.3/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Star DQ Pro?

- **Seller:** [Starcom Information Technology Limited](https://www.g2.com/sellers/starcom-information-technology-limited)
- **Year Founded:** 1995
- **HQ Location:** Bangalore, Karnataka
- **Twitter:** @starcominfotech  
286 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4eeb8d56bb9f75e3dace3a52184a2cbe1b3e2213f2b4c83a2b8ff7cb74e8ad7d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstarcom-information-technology-ltd&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®
- **Ownership:** BSE: 531616

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are G2 Users Discussing About Star DQ Pro?

- [What is Star DQ Pro used for?](https://www.g2.com/discussions/what-is-star-dq-pro-used-for)

### [SymphonyAI Retail/CPG](https://www.g2.com/products/symphonyai-retail-cpg/reviews)

SymphonyAI Retail/CPG is the only provider of end-to-end, integrated AI-powered Merchandising, Marketing, and Supply Chain Solutions for Retailers & CPG Manufacturers. Simply put, we are Retail.

**Average Rating:** 4.2/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate SymphonyAI Retail/CPG?

- **Ease of Use:** 9.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind SymphonyAI Retail/CPG?

- **Seller:** [SymphonyAI](https://www.g2.com/sellers/symphonyai-cf01fc99-7338-420c-9ae6-2c2a4552d056)
- **Year Founded:** 2017
- **HQ Location:** Palo Alto, California
- **Twitter:** @SymphonySummit  
470 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=39fa2cf17e2234d6aba86e0c18128a50167d80d8c2801b1a0f9efab806506b2a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsymphonyai%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,086 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 50% Small, 33% Large

#### What Are Recent G2 Reviews of SymphonyAI Retail/CPG?

**["SymphonyAI for intelligence"](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-8571556)**

**Rating:** 5.0/5.0 stars

_— K Kishore Kumar R._

[Read full review](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-8571556)

**["increase sales and customer experience via machine learning and algorithms"](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-7777145)**

**Rating:** 5.0/5.0 stars

_— Bramhanand K._

[Read full review](https://www.g2.com/survey_responses/symphonyai-retail-cpg-review-7777145)

### [Talend Data Inventory](https://www.g2.com/products/talend-data-inventory/reviews)

Talend Data Inventory accelerates data-to-value with easy dataset documentation, quality proofing and promotion. It pinpoints data silos across data sources and targets to achieve reusable and shareable data assets.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Talend Data Inventory?

- **Data Governance:** 10.0/10 (Category avg: 9.0/10)
- **Data Masking:** 10.0/10 (Category avg: 8.4/10)
- **Hierarchy Management:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Talend Data Inventory?

- **Seller:** [Qlik](https://www.g2.com/sellers/qlik)
- **Year Founded:** 1993
- **HQ Location:** Radnor, PA
- **Twitter:** @qlik  
64,130 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd147c14c7daf80e08bf113d2cae24ca3693e49a87c147350c31e8b0961c7297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10162%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,551 employees on LinkedIn®
- **Phone:** 1 (888) 994-9854

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Talend Data Inventory?

**["Good tool for data governance and collaboration"](https://www.g2.com/survey_responses/talend-data-inventory-review-11184863)**

**Rating:** 5.0/5.0 stars

_— Swapnil J._

[Read full review](https://www.g2.com/survey_responses/talend-data-inventory-review-11184863)

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Spotlight Categories

[Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)

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- [Blockchain](/categories/blockchain)
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[Browse Master Data Management (MDM) Themes](/categories/master-data-management-mdm/themes)

 ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi")
SJ

Researched and written by [Shalaka Joshi](https://research.g2.com/insights/author/shalaka-joshi)

Updated October 3, 2024

Master data management (MDM) tools track the most essential company-wide data points, also known as master data, and provide insights related to company operations, clients, and goals. MDM platforms draw information from multiple domains and departments and single out the core data that administrators have determined is most relevant to the organization. Users can then implement that data as they see fit, keep records of data history, and make projections based on findings. Operations teams can utilize these tools, in conjunction with IT teams, to identify the essential metrics across the entire business and pinpoint areas of concern, gauge the success of individual departments, increase productivity, and maximize ROI.

To qualify for inclusion in the MDM category, a product must:

- Track data from multiples sources related to an organization, specifically department performance metrics
- Consolidate, organize, and store master data, filtering for duplicate information and inconsistencies and presenting findings in a clean format
- Provide administrators with tools and/or initiatives related to master data
- Export MDM data as necessary to other software tools

Show More