# Best Master Data Management (MDM) Tools - Page 9

## How Many Master Data Management (MDM) Tools Products Does G2 Track?

**Total Products under this Category:** 145

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.13%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Master Data Management (MDM) Tools Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 9,000+ Authentic Reviews
- 145+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Master Data Management (MDM) Tools
 ![G2 Grid® for Master Data Management (MDM) Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/master-data-management-mdm/grids.png?focus%5B%5D=29430&focus%5B%5D=1173013&focus%5B%5D=815&focus%5B%5D=18988&focus%5B%5D=10387&focus%5B%5D=69255&focus%5B%5D=2519&focus%5B%5D=8343)

Highlighted products: SAP Master Data Governance (MDG), Salesforce Data 360 (formerly Data Cloud), Boomi, Syndigo, Profisee, ON EBX, Stibo Systems MDM, and Akeneo PIM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/master-data-management-mdm/grids.json?focus%5B%5D=sap-master-data-governance-mdg&focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=boomi&focus%5B%5D=syndigo-syndigo&focus%5B%5D=profisee&focus%5B%5D=on-ebx&focus%5B%5D=stibo-systems-mdm&focus%5B%5D=akeneo-pim)

**Sponsored**

### Amazon S3 Glacier

Amazon Glacier is a secure, durable, and extremely low-cost cloud storage service for data archiving and long-term backup. It is designed to deliver 99.999999999% durability, and provides comprehensive security and compliance capabilities that can help meet even the most stringent regulatory requirements. Amazon Glacier provides query-in-place functionality, allowing you to run powerful analytics directly on your archive data at rest. Customers can store data for as little as $0.004 per gigabyte per month, a significant savings compared to on-premises solutions. To keep costs low yet suitable for varying retrieval needs, Amazon Glacier provides three options for access to archives, from a few minutes to several hours.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=411&secure%5Bchosen_at%5D=2026-08-11T21%3A42%3A07Z&secure%5Bdisplayable_resource_id%5D=411&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=411&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=17356&secure%5Bresource_id%5D=411&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmaster-data-management-mdm%3FhsCtaTracking%3Db90676c9-eb04-431c-a22f-d657b8e1e5a4%25257C6a6cf00a-abdf-4c0e-8de0-bbaaf1266441%26page%3D9&secure%5Btoken%5D=fe2ac675f3083dff5dc803127285e173359f2dec0f6b3f78bc198c198d94f814&secure%5Burl%5D=https%3A%2F%2Faws.amazon.com%2Fs3%2Fstorage-classes%2Fglacier%2F%3Ftrk%3Db399279d-413f-487d-a5db-963982cb3104%26sc_channel%3Ddisplay%2Bads&secure%5Burl_type%5D=custom_url)

### [Occtoo](https://www.g2.com/products/occtoo/reviews)

Think you need a PIM? Think bigger. Launch faster. Reach every channel. Be ready when AI agents come shopping. Occtoo's Product Orchestration Engine powers your master product data and the entire product flow. Most companies have product data scattered across ERPs, PIMs, supplier feeds, and marketing tools. Getting it all to work together takes integration projects, constant IT involvement, and more manual work than anyone wants to admit. Occtoo connects to wherever your product data lives and builds the Master Product: the single, unified view of everything required to make a product sellable anywhere. From there, it activates that data to any Destination — websites, B2B portals, mobile apps, smart devices, and AI agents — without lengthy builds or heavy IT dependency.

#### Who Is the Company Behind Occtoo?

- **Seller:** [Occtoo AB](https://www.g2.com/sellers/occtoo-ab)
- **Year Founded:** 2019
- **HQ Location:** Malmö, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=63016d29bc8c08655a3f9df20c0723c9027d96c40bd3f2601466f66929b75fb4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Focctoo&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Precisely Enterworks](https://www.g2.com/products/precisely-enterworks/reviews)

EnterWorks™ software is an enterprise-grade Master Data Management solution that enables you to compete and thrive in today’s fast-paced economy— across your organization, partners and digital channels. Create a single source of truth for your most critical data across the enterprise so you can make timely, consistent, accurate decisions with a multi-domain master data management (MDM) solution. Our low-code/no-code design empowers teams quickly build high-priority master data domains and add new ones as you grow. The platform’s flexibility accelerates cross-domain intelligence, automates master data workflows, and enhances mastered data with quality and enrichment capabilities, all within a single interface.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Precisely Enterworks?

- **Ease of Use:** 6.7/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Precisely Enterworks?

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData  
3,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7625aac55fc50224b866dc1039c6548253f1616db8a852a37b70885cfb50e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64863146%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,006 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Precisely Enterworks?

**["Enterworks Enable really help us to manage oour products. It is flexible and user-friendly."](https://www.g2.com/survey_responses/precisely-enterworks-review-53928)**

**Rating:** 4.5/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/precisely-enterworks-review-53928)

### [Precisely EnterWorks](https://www.g2.com/products/precisely-precisely-enterworks/reviews)

EnterWorks is an enterprise-grade Master Data Management solution that enables you to compete and thrive in today’s fast-paced economy— across your organization, partners and digital channels.

#### Who Is the Company Behind Precisely EnterWorks?

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData  
3,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7625aac55fc50224b866dc1039c6548253f1616db8a852a37b70885cfb50e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64863146%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,006 employees on LinkedIn®

### [Pretectum CMDM](https://www.g2.com/products/pretectum-cmdm/reviews)

Almost every organization depends on customer data to provide goods or services. For organizations to have the best possible relationship with those customers, they need to have the best possible customer data to derive meaningful customer intelligence and create seamless and friction-free personalized engagement. Customer data can be found in an increasing number of data sources and knowing that the data in those sources are correct and proper is critical to business success. Data about customers needs to be comprehensive, reliable, and timely. Whether your business uses a CRM, ERP, CDP, or simply a marketing platform or custom database and applications, there is a benefit in focusing on the all-important customer master with the modern Pretectum CMDM, a SaaS customer master data management platform. At Pretectum, we feel we’ve mastered the journey of customer master data curation, from the moment you define what a customer is to transacting and nurturing your relationship with them. More importantly, Pretectum facilitates your customer by providing you with even more information if they choose to, elevating your knowledge of them, growing customer familiarity, augmenting customer insight, and identifying your customers' preferences.

#### Who Is the Company Behind Pretectum CMDM?

- **Seller:** [Pretectum A.S.](https://www.g2.com/sellers/pretectum-a-s)
- **Year Founded:** 2007
- **HQ Location:** Bellevue, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c8b4920b7ae4314c3e59f392af9450c2034f36170c03c0674a307b61a6cec7e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpretectum&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [PrimeMDG®](https://www.g2.com/products/primemdg/reviews)

PrimeMDG® Intelligent Material data governance platform Integrates Industry best practices, ISO Standards, Global taxonomy standards and ensures seamless integrations with all ERP systems with powerful features with SMART request management, data quality standard rules, data security, Continuous monitoring, Customisable work flows and admin-controlled modules.

#### Who Is the Company Behind PrimeMDG®?

- **Seller:** [Primezerve](https://www.g2.com/sellers/primezerve)
- **Year Founded:** 2014
- **HQ Location:** Bengaluru, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4a54b1320f82115d4a1a0118f6e00c9b8bc93ce6f48877532872c6b5f0d6241a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprimezerve-india-private-limited%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Prometheus Platform](https://www.g2.com/products/prometheus-platform/reviews)

The Prometheus Platform provides asset-intensive companies with an easy-to-use, fully interconnected enterprise asset management system that integrates with leading ERP, CMMS, and EAM providers, like SAP, Oracle, and IBM Maximo. Our cloud-based solutions provide a powerful user experience and end-to-end support throughout your enterprise asset management lifecycle. Prometheus Platform software helps streamline work management processes, permitting, operations, process safety management, and Enterprise asset master data management. We provide nine interconnected modules to simplify and increase productivity, reduce cost, and maximize ROI: Planning and Scheduling; Environmental Health and Safety; Mobility; Reporting and Analytics; Master Data; Shutdown Turnaround & Outage (STO); Contractor Management; Construction and Commissioning Management; and Asset Performance Management (APM). Prometheus Group is ranked as Leader in Process Management Software for 2023 by Verdantix.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate Prometheus Platform?

- **Ease of Use:** 7.2/10 (Category avg: 8.4/10)

#### Who Is the Company Behind Prometheus Platform?

- **Seller:** [Prometheus Group](https://www.g2.com/sellers/prometheus-group)
- **Year Founded:** 1998
- **HQ Location:** Raleigh, North Carolina
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8750459eef729dedb46a964c451af89a6fc48254eb80e7ea24759b0dce4445af&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprometheusgroup%2F&secure%5Burl_type%5D=linkedin_company_website)  
483 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 40% Small

#### What Are Recent G2 Reviews of Prometheus Platform?

**["It was extremely great experience of using this product. Cost and time to implement is excellent."](https://www.g2.com/survey_responses/prometheus-platform-review-5371161)**

**Rating:** 4.0/5.0 stars

_— Vedant G._

[Read full review](https://www.g2.com/survey_responses/prometheus-platform-review-5371161)

**["Prometheus: Open-Source Monitoring with Smart Alerts"](https://www.g2.com/survey_responses/prometheus-platform-review-13067311)**

**Rating:** 4.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/prometheus-platform-review-13067311)

#### What Are G2 Users Discussing About Prometheus Platform?

- [What is Prometheus Platform used for?](https://www.g2.com/discussions/what-is-prometheus-platform-used-for)

### [Quantira Enterprise Data Management](https://www.g2.com/products/quantira-enterprise-data-management/reviews)

We ensure that you get accurate and consistent data to make smarter decisions that support not only your business growth, but also minimize your operational risks.

#### Who Is the Company Behind Quantira Enterprise Data Management?

- **Seller:** [Quantira](https://www.g2.com/sellers/quantira)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Replica](https://www.g2.com/products/replica/reviews)

Replica is an enterprise data platform that provides public agencies and private companies with critical insights into the built environment. By integrating diverse data sources—including public datasets like the U.S. Census, land use regulations, and private data such as aggregate mobile location and credit transaction data—Replica delivers a comprehensive representation of urban dynamics. This enables organizations to make informed decisions regarding transportation planning, infrastructure development, and policy-making, ultimately fostering more sustainable and equitable communities. Key Features and Functionality: - Comprehensive Data Integration: Combines publicly available data with private sources to offer a holistic view of urban environments. - High-Fidelity Mobility Simulation: Provides detailed simulations of travel behavior, capturing movements across streets, transit routes, neighborhoods, and census tracts at various times of the day. - Regular Data Updates: Generates new datasets quarterly, allowing users to analyze changes over time and assess responses to new infrastructure and policies. - Precision and Accuracy: Calibrates models against ground-truth data from public agencies to ensure reliable and precise insights. - User-Friendly Platform: Offers an intuitive interface for facility managers to monitor environmental parameters and optimize building operations. Primary Value and Problem Solved: Replica addresses the challenge of making critical decisions with outdated or incomplete data by providing timely, accurate, and detailed insights into urban environments. This empowers public agencies and private companies to plan and invest with confidence, leading to more efficient transportation systems, optimized land use, and improved quality of life for communities. By offering a privacy-centric approach and customizable solutions, Replica ensures that organizations can meet their specific needs while adhering to data privacy standards.

#### Who Is the Company Behind Replica?

- **Seller:** [Replica](https://www.g2.com/sellers/replica)
- **Year Founded:** 2019
- **HQ Location:** Leawood, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b685e6f6753313db1f1efb3fd23dbf4588ff05ff75c852a4b09df0a892db5202&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freplicahq&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

### [shopvibes - the seller intelligence platform](https://www.g2.com/products/shopvibes-the-seller-intelligence-platform/reviews)

shopvibes combines Product Information Management (PIM), Feed / Channel Management and Digital Shelf Analytics in one central system and thus enables holistic optimization across all sales channels. shopvibes thus supports brands, manufacturers and retailers in multi-channel sales throughout Europe. With shopvibes, all relevant product information can be managed centrally and digitally and optimized for all sales channels and partners. Our cloud-based solution enables all relevant stakeholders to work together collaboratively. Through a central data structure, shopvibes offers unique functionalities to increase data quality. Thus, product data can be optimized specifically for channels, sales partners or assortments. With the help of AI, clear recommendations for action are given for data optimization. The playout of data to all channels and partners is fully automated, without manual preparation or processing. This saves shopvibes up to 90% of the effort and at the same time ensures maximum and consistent data quality in all channels. With the help of the analytics features, important insights are highlighted and can be implemented directly in the solution. As a result, analyses are implemented directly and potentials are exploited more quickly. shopvibes' intuitive all-in-one solution is perfectly tailored for small and medium-sized brands, manufacturers and retailers throughout Europe that sell multiple products on multiple channels.

#### Who Is the Company Behind shopvibes - the seller intelligence platform?

- **Seller:** [ShopVibes GmbH](https://www.g2.com/sellers/shopvibes-gmbh)
- **Year Founded:** 2020
- **HQ Location:** München, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3e30e31e0d858fd325065d2dcff723cfdb4259a6c9ac1917366478c55c0c4df2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshopvibes%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Signature-IT](https://www.g2.com/products/signature-it/reviews)

Signature-IT provides industrial and technical manufacturers an enterprise level solution to configure, market and quote configurable products online.

#### Who Is the Company Behind Signature-IT?

- **Seller:** [Signature-IT](https://www.g2.com/sellers/signature-it)
- **Year Founded:** 2003
- **HQ Location:** Bene Beraq, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b69cf92175267dfbfba256796efb8554f040166a5c53a6eb446813c656c3dc69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsignature-it&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

### [SimpleData Management (SDM) by GlueData](https://www.g2.com/products/simpledata-management-sdm-by-gluedata/reviews)

SimpleData Management (SDM) is a master data management tool that’s embedded within SAP. It’s the first product of its kind to rapidly identify and solve your data challenges, proactively setting up structures to prevent them reoccurring. SDM offers in-built data governance and management that’s simple, affordable and sustainable. It makes dirty data clean and drives a culture of high-quality data in your organisation.

#### Who Is the Company Behind SimpleData Management (SDM) by GlueData?

- **Seller:** [Gluedata Services](https://www.g2.com/sellers/gluedata-services-28077199-cd14-46a3-b7f9-9f270cb621c3)
- **Year Founded:** 2010
- **HQ Location:** Cape Town, ZA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a892db5a7a47a1e9c4cf2662a615f0940ad7935ae846ca62db3a4b883a7220c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgluedata-services&secure%5Burl_type%5D=linkedin_company_website)  
78 employees on LinkedIn®

### [SiriusOctopus365](https://www.g2.com/products/siriusoctopus365/reviews)

SiriusOctopus365 is one-stop intuitive solution for your Master Data Management integrated with Microsoft Dynamics 365 Business Central. This enables companies to access the required data from a consolidated, shared platform. It empowers businesses to make data-driven decisions, increase operational efficiency and improve customer satisfaction. All you need is a single step configuration of this solution with Dynamics 365 Business Central to share data across your corporate group.

#### Who Is the Company Behind SiriusOctopus365?

- **Seller:** [Dogma Group](https://www.g2.com/sellers/dogma-group)
- **HQ Location:** London, GB
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=15fa181da9f263a559a5f8b9f2503813f55539f50cd65ac1b36226e1bf9ddc0c&secure%5Burl%5D=http%3A%2F%2Flinkedin.com%2Fcompany%2Fsiriusapp&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SourceDogg](https://www.g2.com/products/sourcedogg/reviews)

SourceDogg provides public and private sector customers with the technology and information to discover, evaluate and negotiate with quality suppliers globally. SourceDogg also enables you to better control your spend, manage cash flow and demonstrate transparency and traceability in sourcing and procurement activities.

#### Who Is the Company Behind SourceDogg?

- **Seller:** [SourceDogg](https://www.g2.com/sellers/sourcedogg)
- **Year Founded:** 2009
- **HQ Location:** Galway, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=16268555fe304fd9511099f0d177eca337b342306fa6fb9bfe68f7dd4c9e90ea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsourcedogg&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Sphera MRO Software](https://www.g2.com/products/sphera-mro-software/reviews)

Our solutions are used by companies that require consistent, complete, and accurate material master data to effectively and efficiently manage their operations.

#### Who Is the Company Behind Sphera MRO Software?

- **Seller:** [Sphera](https://www.g2.com/sellers/sphera)
- **Year Founded:** 2016
- **HQ Location:** Chicago, IL
- **Twitter:** @SpheraSolutions  
4,011 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=108a7c94e7c273ca4ec13685ac18eda40c07e17d0d7fbd2edc4dd676b2c97705&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsphera%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,449 employees on LinkedIn®

### [The Kingland Platform](https://www.g2.com/products/the-kingland-platform/reviews)

Kingland is a cloud-ready, text analytics for enterprise data management that includes service bus, search, caching, queuing, notifications, workflow, rules, and access management services. Kingland enables organizations to jump-start enterprise data management projects, helping organizations complete complex, data-intensive projects within six to 12 months.

#### Who Is the Company Behind The Kingland Platform?

- **Seller:** [Kingland](https://www.g2.com/sellers/kingland)
- **Year Founded:** 1992
- **HQ Location:** Clear Lake, Iowa, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b3c231a097f81af7b182eff319ff4417c64e0272cb4f7f904796c3b4a02fe9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fkingland&secure%5Burl_type%5D=linkedin_company_website)  
447 employees on LinkedIn®

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[Browse Master Data Management (MDM) Themes](/categories/master-data-management-mdm/themes)

 ![Shalaka Joshi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalaka Joshi")
SJ

Researched and written by [Shalaka Joshi](https://research.g2.com/insights/author/shalaka-joshi)

Updated October 3, 2024

Master data management (MDM) tools track the most essential company-wide data points, also known as master data, and provide insights related to company operations, clients, and goals. MDM platforms draw information from multiple domains and departments and single out the core data that administrators have determined is most relevant to the organization. Users can then implement that data as they see fit, keep records of data history, and make projections based on findings. Operations teams can utilize these tools, in conjunction with IT teams, to identify the essential metrics across the entire business and pinpoint areas of concern, gauge the success of individual departments, increase productivity, and maximize ROI.

To qualify for inclusion in the MDM category, a product must:

- Track data from multiples sources related to an organization, specifically department performance metrics
- Consolidate, organize, and store master data, filtering for duplicate information and inconsistencies and presenting findings in a clean format
- Provide administrators with tools and/or initiatives related to master data
- Export MDM data as necessary to other software tools

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