# Best Marketplace Software

## How Many Marketplace Software Products Does G2 Track?

**Total Products under this Category:** 196

### Category Stats (Jul 2026)

- **Average Rating:** 4.14/5 (↓0.18 vs Jun 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: July 19, 2026_

## How Does G2 Rank Marketplace Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 196+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketplace Software
 ![G2 Grid® for Marketplace Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketplace/grids.png?focus%5B%5D=1876784&focus%5B%5D=33457&focus%5B%5D=1222111&focus%5B%5D=1284390&focus%5B%5D=96669&focus%5B%5D=99901&focus%5B%5D=1349264&focus%5B%5D=8394)

Highlighted products: Mirakl Connect, Sharetribe, Rokt Catalog (formerly Canal), Shipturtle, Trade India, Anchanto Order Management, Rithum, and Mirakl Inc.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketplace/grids.json?focus%5B%5D=mirakl-connect&focus%5B%5D=sharetribe&focus%5B%5D=rokt-catalog-formerly-canal&focus%5B%5D=shipturtle&focus%5B%5D=trade-india&focus%5B%5D=anchanto-order-management&focus%5B%5D=rithum&focus%5B%5D=mirakl-inc)

**Sponsored**

### Merchanto

We help businesses automatically prevent chargebacks and fraud, secure merchant accounts, and recover funds.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1710&secure%5Bchosen_at%5D=2026-07-29T10%3A46%3A42Z&secure%5Bdisplayable_resource_id%5D=1891&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1891&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1392706&secure%5Bresource_id%5D=1710&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketplace%3Fpage%3D1&secure%5Btoken%5D=8da173037b3d7c9aec48134bea92eb4b7c0219ad4adf17209854d2559ca5ae57&secure%5Burl%5D=https%3A%2F%2Fmerchanto.org%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dwidget%26utm_id%3D2&secure%5Burl_type%5D=custom_url)

### [Mirakl Connect](https://www.g2.com/products/mirakl-connect/reviews)

Connect to hundreds of marketplaces, optimize your catalog for discoverability, and prepare your business for the agentic commerce era – all from one unified platform.

**Average Rating:** 4.6/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Mirakl Connect?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Real-time Shipping Calculators:** 5.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Mirakl Connect?

- **Seller:** [Mirakl](https://www.g2.com/sellers/mirakl)
- **Company Website:** www.mirakl.com
- **Year Founded:** 2012
- **HQ Location:** Paris, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c54abb2530cf8785985935586dbdc8662f49bddad57a6992447eb0e2f79561c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmirakl&secure%5Burl_type%5D=linkedin_company_website)  
894 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 88% Small, 12% Medium

#### What Are Recent G2 Reviews of Mirakl Connect?

**["Simplified Connection, Pleasant UX but Flow to Optimize"](https://www.g2.com/survey_responses/mirakl-connect-review-13086111)**

**Rating:** 4.0/5.0 stars

_— Matthieu P._

[Read full review](https://www.g2.com/survey_responses/mirakl-connect-review-13086111)

**["Streamlined Marketplace Sync"](https://www.g2.com/survey_responses/mirakl-connect-review-13088016)**

**Rating:** 5.0/5.0 stars

_— Sharon K._

[Read full review](https://www.g2.com/survey_responses/mirakl-connect-review-13088016)

### [Sharetribe](https://www.g2.com/products/sharetribe/reviews)

Sharetribe: Marketplace software for founders. The fastest no-code marketplace builder that extends infinitely with code. Sharetribe is the fastest no-code marketplace builder that extends infinitely with code. Cut 90% of the time and cost to build a marketplace, without trading off customizability and scalability. - Launch your marketplace in one day without coding. - Extend infinitely with code once you need it. - Grow your business to any size. We'll handle the scaling. Trusted by 1000+ marketplace founders worldwide, in more than 50 countries. For anyone who wants to build an online marketplace, no matter your technical skills. From aspiring entrepreneurs with just an idea to professional web developers who build for their customers, Sharetribe is the fastest way to build a successful marketplace business.

**Average Rating:** 4.7/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate Sharetribe?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Standalone:** 9.6/10 (Category avg: 8.3/10)
- **Booking System:** 9.0/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Sharetribe?

- **Seller:** [Sharetribe](https://www.g2.com/sellers/sharetribe)
- **Year Founded:** 2011
- **HQ Location:** Helsinki, FI
- **Twitter:** @sharetribe  
3,868 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c5a321cd260863b4ab5323eb22e6665b1773b7729db140e762b8ac6ffc857550&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2626583%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Leisure, Travel & Tourism
- **Company Size:** 95% Small, 5% Medium

#### What Are Recent G2 Reviews of Sharetribe?

**["A Powerful, Supportive Way to Launch a Marketplace Without Coding"](https://www.g2.com/survey_responses/sharetribe-review-12549557)**

**Rating:** 5.0/5.0 stars

_— Karen F._

[Read full review](https://www.g2.com/survey_responses/sharetribe-review-12549557)

**["Amazing Marketplace Building Platform with Outstanding Support"](https://www.g2.com/survey_responses/sharetribe-review-12568368)**

**Rating:** 5.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/sharetribe-review-12568368)

#### What Are G2 Users Discussing About Sharetribe?

- [What is a marketplace platform?](https://www.g2.com/discussions/what-is-a-marketplace-platform)
- [How do I create a marketplace software?](https://www.g2.com/discussions/how-do-i-create-a-marketplace-software)
- [What is sharetribe marketplace?](https://www.g2.com/discussions/what-is-sharetribe-marketplace)

### [Rokt Catalog (formerly Canal)](https://www.g2.com/products/rokt-catalog-formerly-canal/reviews)

Rokt Catalog is an AI-powered distributed commerce and marketplace platform that connects ecommerce retailers with curated third-party brands through a single integrated network. The platform delivers two products for two distinct audiences: Rokt Catalog for ecommerce partners (retailers and marketplaces) that need to expand third-party product assortment without inventory risk, and Rokt Catalog for Brands for DTC, digitally native, and established consumer brands that need scalable distribution across premium retail channels without managing individual retailer integrations. For ecommerce partners, Rokt Catalog functions as a full marketplace infrastructure platform, handling brand sourcing, product data ingestion, taxonomy normalization, pricing sync, inventory management, order orchestration, compliance, quality assurance, and vendor payouts. Partners onboard new brands with the help of ProductAI, which automates product data enrichment and PDP compliance at scale. Partners integrate with Rokt Catalog through flexible options including API, Mirakl, WooCommerce, Shopify, and server-to-server connections. For brands, Rokt Catalog for Brands delivers two growth channels from a single product feed integration: sales distribution across trusted retail partner marketplaces, and shoppable ads that drive product discovery and sales at the highest-intent moments in commerce. The platform is powered by Rokt Brain for real-time relevance and Rokt mParticle for unified customer data governance, and holds SOC 2 Type II, ISO 27001, GDPR, and CCPA certifications. Rokt Catalog supports thousands of brands and over one million SKUs across the network. Ecommerce partners use Rokt Catalog to expand third-party assortment up to 6x faster than legacy marketplace platforms, unlocking incremental GMV without inventory risk or operational overhead. DTC brands including True Classic, Anine Bing, Jonathan Adler, Mejuri, Kitsch, Jones Road, Coleman, Cozy Earth, and Peak Design use Rokt Catalog for Brands to expand retail distribution across premium partners like Macy's and Nordstrom, acquire net-new customers at high-intent moments, and scale across apparel, beauty, home, wellness, and other consumer categories. Most brands go live in days, not months, with no individual retailer negotiations, no manual onboarding per marketplace, and no ongoing catalog maintenance.

**Average Rating:** 4.7/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate Rokt Catalog (formerly Canal)?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Standalone:** 7.7/10 (Category avg: 8.3/10)
- **Booking System:** 6.0/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 7.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Rokt Catalog (formerly Canal)?

- **Seller:** [ROKT](https://www.g2.com/sellers/rokt)
- **Company Website:** rokt.com
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @ROKT  
1,134 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2249644d9206e741b9d785c56315be04e5cae169f6cf3fccd339f242a6e43921&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frokt%2F&secure%5Burl_type%5D=linkedin_company_website)  
752 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 90% Small, 9% Medium

#### What Do G2 Reviewers Say About Rokt Catalog (formerly Canal)?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **exceptional customer support** from Canal, highlighting their willingness to assist and seamless communication.
- Users appreciate the **ease of use** of Rokt Catalog, enjoying seamless communication and support throughout the process.
- Users appreciate the **seamless communication and partnership opportunities** provided by Rokt Catalog, enhancing their integration experience.
- Users appreciate the **customization capabilities** of Rokt Catalog, enhancing communication and integration with brands effortlessly.
- Users value the **easy integrations** of Rokt Catalog, enhancing communication and partnership opportunities effortlessly.

##### Cons

- Users face **integration issues** with certain platforms, impacting brand connections and shipping setups despite proactive support efforts.
- Users note the **shipping limitations** when integrating with brands on certain platforms, impacting their overall experience.

#### What Are Recent G2 Reviews of Rokt Catalog (formerly Canal)?

**["Great support from canal"](https://www.g2.com/survey_responses/rokt-catalog-formerly-canal-review-9700208)**

**Rating:** 5.0/5.0 stars

_— Tzvi G._

[Read full review](https://www.g2.com/survey_responses/rokt-catalog-formerly-canal-review-9700208)

**["An ideal and proactive partner for setting up dropship"](https://www.g2.com/survey_responses/rokt-catalog-formerly-canal-review-10411360)**

**Rating:** 5.0/5.0 stars

_— Isaac M._

[Read full review](https://www.g2.com/survey_responses/rokt-catalog-formerly-canal-review-10411360)

#### What Are G2 Users Discussing About Rokt Catalog (formerly Canal)?

- [What is ROKT used for?](https://www.g2.com/discussions/what-is-rokt-used-for)

### [Shipturtle](https://www.g2.com/products/shipturtle/reviews)

Shipturtle helps ecommerce stores create custom Vertical Marketplaces via Brand Collaborations. We provide Amazon Seller Central – like tech for Vendors to easily list on the merchant website. Merchants across all major website platforms like Shopify / Woocommerce / Magento can integrate with Shipturtle.

**Average Rating:** 4.5/5.0

**Total Reviews:** 21

#### How Do G2 Users Rate Shipturtle?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Standalone:** 8.0/10 (Category avg: 8.3/10)
- **Booking System:** 7.1/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Shipturtle?

- **Seller:** [Shipturtle](https://www.g2.com/sellers/shipturtle)
- **Year Founded:** 2021
- **HQ Location:** Concord, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ca4c7afa1dcf77abf6c7f15cd5134c867e3258676910ee7e09c6ebef6cba775a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F78607284&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 81% Small, 5% Medium

#### What Are Recent G2 Reviews of Shipturtle?

**["Strong multi-vendor marketplace app with excellent support"](https://www.g2.com/survey_responses/shipturtle-review-12803297)**

**Rating:** 4.0/5.0 stars

_— Alon D._

[Read full review](https://www.g2.com/survey_responses/shipturtle-review-12803297)

**["Exceptional Onboarding Support and a Responsive Shipturtle Team"](https://www.g2.com/survey_responses/shipturtle-review-13133693)**

**Rating:** 4.0/5.0 stars

_— Siti Aminah A._

[Read full review](https://www.g2.com/survey_responses/shipturtle-review-13133693)

### [Trade India](https://www.g2.com/products/trade-india/reviews)

GetBizOnline is an effort to help small businesses easily and affordably create website. GetBizOnline is a free tool that allows small business owners to create a simple and striking website in just a few minutes.

**Average Rating:** 4.2/5.0

**Total Reviews:** 16

#### How Do G2 Users Rate Trade India?

- **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 8.7/10)
- **Standalone:** 8.0/10 (Category avg: 8.3/10)
- **Booking System:** 8.3/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Trade India?

- **Seller:** [Trade India](https://www.g2.com/sellers/trade-india)
- **Year Founded:** 1996
- **HQ Location:** Noida, Delhi
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ba3b6374053bf1d7e260c9ddd8d94a83f9b75a3010ea8b8f5e93d47b7d52027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftradeindia%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,846 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 65% Small, 24% Large

#### What Are Recent G2 Reviews of Trade India?

**["Helping expand business in online marketplace"](https://www.g2.com/survey_responses/trade-india-review-8194864)**

**Rating:** 4.5/5.0 stars

_— Gautami K._

[Read full review](https://www.g2.com/survey_responses/trade-india-review-8194864)

**["Trade India"](https://www.g2.com/survey_responses/trade-india-review-10606976)**

**Rating:** 5.0/5.0 stars

_— Ayush M._

[Read full review](https://www.g2.com/survey_responses/trade-india-review-10606976)

#### What Are G2 Users Discussing About Trade India?

- [What is Trade India used for?](https://www.g2.com/discussions/what-is-trade-india-used-for)

### [Anchanto Order Management](https://www.g2.com/products/anchanto-order-management/reviews)

Anchanto Order Management is an enterprise multi-channel e-commerce management software. It offers a one-stop solution to run centralized order management, inventory management, and catalog management operations. Powered with more than 150 ready integrations with marketplaces, webstores, and shipping carriers around the world, Anchanto Order Management enables businesses to run seamless and successful e-commerce operations at scale. It provides the following capabilities: 1. Intelligent Order Management: All your orders, processed on a single platform 2. Multichannel Inventory Management: Every channel, in total control 3. Centralized Catalogue Management: Complete control of the purchase experience 4. Sales Management at Speed: Promotions that change with conditions

**Average Rating:** 4.1/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Anchanto Order Management?

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.7/10)
- **Standalone:** 7.6/10 (Category avg: 8.3/10)
- **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Anchanto Order Management?

- **Seller:** [Anchanto](https://www.g2.com/sellers/anchanto)
- **Year Founded:** 2011
- **HQ Location:** Singapore, Singapore
- **Twitter:** @anchantodotcom  
331 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95eccb36d4cd50c0b5adf08a2ee8b58b75fb2359297fee592f1f7bb3c62da417&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanchanto&secure%5Burl_type%5D=linkedin_company_website)  
326 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 63% Small, 38% Medium

#### What Do G2 Reviewers Say About Anchanto Order Management?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **easy integrations** of Anchanto Order Management, which allow seamless connections with their existing systems.
- Users value the **customizable solutions** of Anchanto Order Management, enhancing efficiency for their unique e-commerce needs.
- Users value the **seamless integration** of Anchanto Order Management, enhancing their inventory and order management efficiency.
- Users value the **fast and adaptive customer support** of Anchanto Order Management, enhancing their unique business needs.
- Users commend the **customizability** of Anchanto Order Management, allowing tailored solutions for unique business needs.

##### Cons

- Users experience **slow performance** due to delayed syncing and occasional server lag during peak usage times.
- Users experience **error handling challenges** with Anchanto Order Management, facing difficulties in resolving sync issues.
- Users face **limited flexibility** with listing amendments, making updates cumbersome and time-consuming.
- Users experience **slow loading** times during peak hours, which hampers their overall productivity with the system.
- Users experience **slow processing** at times, especially during peak periods, impacting efficiency and workflow.

#### What Are Recent G2 Reviews of Anchanto Order Management?

**["Anchanto Order Management Experience"](https://www.g2.com/survey_responses/anchanto-order-management-review-11123091)**

**Rating:** 4.0/5.0 stars

_— Josereanto ._

[Read full review](https://www.g2.com/survey_responses/anchanto-order-management-review-11123091)

**["Best Customer Service and Support!"](https://www.g2.com/survey_responses/anchanto-order-management-review-11115010)**

**Rating:** 4.0/5.0 stars

_— Tanti A._

[Read full review](https://www.g2.com/survey_responses/anchanto-order-management-review-11115010)

#### What Are G2 Users Discussing About Anchanto Order Management?

- [What is SelluSeller used for?](https://www.g2.com/discussions/what-is-selluseller-used-for)

### [Mirakl Inc](https://www.g2.com/products/mirakl-inc/reviews)

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. Mirakl is the marketplace expert, partnering with leading organizations to help them platform their businesses. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and provide critical long-term strategic guidance. With Mirakl, manufacturers, distributors, group purchasing organizations and retailers can offer more, learn more, and sell more. Marketplaces have three key advantages over first-party eCommerce. They: • Scale fast: When a hotel chain wants to expand, they need to acquire buildings and hire staff. When Airbnb wants to open a new city, they just need to invest in marketing. • Shorten value chains: They remove intermediaries. With platforms, buyers can now shop directly from manufacturers, putting manufacturers back at the center and creating a completely new economy. • Create positive network effects: More sellers, lead to more offers, more sales and ultimately more data. Achieve this and you can constantly expand and launch new initiatives. There are as many platform business models as there are conventional business models, and companies that launch third party marketplaces are Platform Pioneers. For more information: www.mirakl.com

**Average Rating:** 4.1/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate Mirakl Inc?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)
- **Standalone:** 6.3/10 (Category avg: 8.3/10)
- **Booking System:** 6.3/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Mirakl Inc?

- **Seller:** [Mirakl](https://www.g2.com/sellers/mirakl)
- **Year Founded:** 2012
- **HQ Location:** Paris, France
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c54abb2530cf8785985935586dbdc8662f49bddad57a6992447eb0e2f79561c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmirakl&secure%5Burl_type%5D=linkedin_company_website)  
894 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 57% Small, 29% Medium

#### What Are Recent G2 Reviews of Mirakl Inc?

**["Efficient Automation with Interface to Improve"](https://www.g2.com/survey_responses/mirakl-inc-review-12459405)**

**Rating:** 4.5/5.0 stars

_— Evan d._

[Read full review](https://www.g2.com/survey_responses/mirakl-inc-review-12459405)

**["Mirakl Streamlined Our Seller Management and Operations"](https://www.g2.com/survey_responses/mirakl-inc-review-11396959)**

**Rating:** 4.5/5.0 stars

_— George J._

[Read full review](https://www.g2.com/survey_responses/mirakl-inc-review-11396959)

#### What Are G2 Users Discussing About Mirakl Inc?

- [What is Mirakl Inc used for?](https://www.g2.com/discussions/what-is-mirakl-inc-used-for)

### [Rithum](https://www.g2.com/products/rithum/reviews)

Rithum was born from the combined strength of e-commerce trailblazers CommerceHub and ChannelAdvisor. Operating across the globe, Rithum supports the world's leading brands and retailers with a range of 3P commerce solutions that enable business models like drop shipping, private marketplace vendor self-service, e-commission and public marketplaces, helping them to drive efficient and profitable e-commerce businesses. Rithum solutions help businesses • Acquire new consumers with greater efficiency and effectiveness. • Optimize and scale quickly by adding new channels. • Expand curated product selection quickly and easily. • Create amazing consumer experiences from the beginning of the shopping journey to the very end.

**Average Rating:** 4.0/5.0

**Total Reviews:** 118

#### How Do G2 Users Rate Rithum?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Rithum?

- **Seller:** [Rithum](https://www.g2.com/sellers/rithum)
- **Company Website:** www.rithum.com
- **Year Founded:** 1997
- **HQ Location:** Atlanta , GA
- **Twitter:** @rithumcommerce  
9,718 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=52f36a542aa76e394233f41fcb3f7a4ee51ee0153f4bf80730685c8767cac091&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frithumcommerce%2F&secure%5Burl_type%5D=linkedin_company_website)  
934 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 62% Small, 34% Medium

#### What Do G2 Reviewers Say About Rithum?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Rithum, allowing effortless inventory management and order processing in one portal.
- Users praise the **seamless inventory management** of Rithum, enabling easy updates, order processing, and billing all in one place.
- Users highlight the **significant business growth** potential of Rithum, effectively expanding their e-commerce reach and sales.
- Users appreciate the **easy integrations** of Rithum, allowing seamless connections with various enterprise applications.
- Users find Rithum **incredibly helpful** for managing drop shipping and integrating with various design systems seamlessly.

##### Cons

- Users face challenges with **inventory management** , finding it difficult to locate SKUs and process orders efficiently.
- Users find the **limited customization** options frustrating, as changes cannot be made after initial data entry.
- Users express concerns about **data management issues** , particularly regarding inflexible customization and limited data exchange tools.
- Users find the **difficult customization** on Rithum restrictive, as once data is added, it cannot be altered.
- Users struggle with **editing difficulties** , finding it hard to search for items efficiently within Rithum.

#### What Are Recent G2 Reviews of Rithum?

**["Streamlined Our Multi-Channel Operations Efficiently"](https://www.g2.com/survey_responses/rithum-review-12975343)**

**Rating:** 5.0/5.0 stars

_— Ganesh Venkata Sai sravan kumar s._

[Read full review](https://www.g2.com/survey_responses/rithum-review-12975343)

**["Efficient E-Commerce Management, Slightly Sluggish Interface"](https://www.g2.com/survey_responses/rithum-review-13035981)**

**Rating:** 4.0/5.0 stars

_— Steffy l._

[Read full review](https://www.g2.com/survey_responses/rithum-review-13035981)

#### What Are G2 Users Discussing About Rithum?

- [What is DemandStream used for?](https://www.g2.com/discussions/what-is-demandstream-used-for)
- [Is ChannelAdvisor a good company?](https://www.g2.com/discussions/is-channeladvisor-a-good-company)
- [What is the difference between Shopify and ChannelAdvisor?](https://www.g2.com/discussions/what-is-the-difference-between-shopify-and-channeladvisor)
- [How does CommerceHub work?](https://www.g2.com/discussions/how-does-commercehub-work)
- [How does ChannelAdvisor work?](https://www.g2.com/discussions/how-does-channeladvisor-work)

### [CS-Cart Multi-Vendor](https://www.g2.com/products/cs-cart-multi-vendor/reviews)

CS-Cart Multi-Vendor is a professional marketplace platform, which allows you to open an Amazon-like marketplace quickly and grow it at scale. CS-Cart comes with over 500 marketplace features, no-code design tool, open code, and over 2,000 ready add-ons and design themes. Multi-Vendor has everything you need to quickly install it and start selling: a powerful pack of marketing features, a fast and mobile-friendly storefront, excellent SEO optimization, a convenient and easy-to-use admin panel, and a mobile application for customers and sellers. It is ready for high load out of the box. Starting from 2018, user review platforms and software aggregators such as G2, Capterra, and SourceForge has rewarded the CS-Cart Multi-Vendor marketplace builder with Category Leader, Customers' Choice, Most Popular, and other awards. For now, this marketplace platform has an average user rating of 4.7 out of 5 stars on user review platforms and over 1,600 live cases of successful marketplaces.

**Average Rating:** 4.8/5.0

**Total Reviews:** 62

#### How Do G2 Users Rate CS-Cart Multi-Vendor?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Standalone:** 9.1/10 (Category avg: 8.3/10)
- **Booking System:** 7.8/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind CS-Cart Multi-Vendor?

- **Seller:** [CS-Cart](https://www.g2.com/sellers/cs-cart)
- **Year Founded:** 2005
- **HQ Location:** San Diego, US
- **Twitter:** @cscart  
2,040 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8116d3ce73576e6bfc928125967b62f19ca6c27a08d9f4f40a5e2c67b72a3a9c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9221658%2F&secure%5Burl_type%5D=linkedin_company_website)  
30 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 89% Small, 9% Medium

#### What Are Recent G2 Reviews of CS-Cart Multi-Vendor?

**["Comprehensive, flexible, and scalable marketplace solution for modern E-commerce"](https://www.g2.com/survey_responses/cs-cart-multi-vendor-review-11378197)**

**Rating:** 5.0/5.0 stars

_— Azat S._

[Read full review](https://www.g2.com/survey_responses/cs-cart-multi-vendor-review-11378197)

**["An excellent engine with a powerful admin panel and reliable support"](https://www.g2.com/survey_responses/cs-cart-multi-vendor-review-11338243)**

**Rating:** 5.0/5.0 stars

_— Nikoloz B._

[Read full review](https://www.g2.com/survey_responses/cs-cart-multi-vendor-review-11338243)

#### What Are G2 Users Discussing About CS-Cart Multi-Vendor?

- [What is CS-Cart Multi-Vendor used for?](https://www.g2.com/discussions/what-is-cs-cart-multi-vendor-used-for)
- [Is CS CART open source?](https://www.g2.com/discussions/is-cs-cart-open-source)
- [What is CS Cart Development?](https://www.g2.com/discussions/what-is-cs-cart-development)
- [How do I create a multi vendor website?](https://www.g2.com/discussions/how-do-i-create-a-multi-vendor-website) - 2 comments
- [What is multi vendor platform?](https://www.g2.com/discussions/what-is-multi-vendor-platform) - 1 comment

### [OroCommerce](https://www.g2.com/products/orocommerce/reviews)

OroCommerce is a leading AI-enabled B2B eCommerce platform purpose-built to meet the complex needs of manufacturers and distributors. It unifies eCommerce, CRM, CPQ, CMS, DAM, Marketplace, and AI productivity capabilities into a single, cost-efficient solution, covered under one license, with no additional fees for adding websites, warehouses, organizations, or locations. Every essential B2B feature is delivered natively out of the box: corporate account hierarchies for both buyers and sellers, personalized B2B customer portals, CPQ functionality, support for multiple units of measurement, a powerful rule-based pricing engine, automated workflows, and built-in AI tools designed specifically for B2B use cases. The AI capabilities provide immediate operational gains, automating routine tasks, improving data quality, and enabling teams to make better-informed decisions from day one. OroCommerce is built for secure AI adoption at scale. Its structured data model, granular roles and permissions, and workflow controls create guardrails that allow organizations to deploy AI responsibly while maintaining full visibility and control. The platform’s flexible architecture supports the expansion of AI-driven capabilities over time, without compromising security, performance, or compliance. Designed for connectivity and flexibility, OroCommerce includes pre-built integrations with leading CRMs, ERPs, PIMs, and other business-critical systems, ensuring fast implementation and minimal IT overhead. At the same time, it avoids vendor lock-in by giving you the freedom to connect with any external system of your choice. A comprehensive set of front-end and back-end APIs supports deep customization while keeping complexity manageable. By consolidating multiple tools into one powerful platform, OroCommerce streamlines IT infrastructure, shortens time to market, and maximizes ROI through its one platform, one license model. Merchants gain true differentiation power through a flexible architecture that adapts to their unique processes while providing a secure foundation for long-term innovation. Best suited for mid-sized to large manufacturers and distributors in North America and EMEA, OroCommerce is ideal for businesses that: - Grow through acquisition and manage multiple brands under one roof. - Operate across diverse locations and markets. - Rely on complex, personalized sales processes and approval workflows. Recognized by industry analysts and trusted by over 150 B2B enterprise customers, OroCommerce continues to lead the market: - Recognized by Gartner in “Magic Quadrant for Digital Commerce” for five consecutive years. - Leader in IDC MarketScape’s B2B Digital Commerce for Midmarket Growth. Founded by seasoned eCommerce leaders Yoav Kutner, Dima Soroka, Jary Carter, and Roy Rubin, OroCommerce is more than a commerce platform. It is a secure, enterprise-grade foundation for organizations that want to operationalize AI, support complex selling models, and scale with confidence in an increasingly digital B2B landscape.

**Average Rating:** 4.3/5.0

**Total Reviews:** 33

#### How Do G2 Users Rate OroCommerce?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Standalone:** 9.0/10 (Category avg: 8.3/10)
- **Booking System:** 8.7/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind OroCommerce?

- **Seller:** [Oro, Inc](https://www.g2.com/sellers/oro-inc)
- **Year Founded:** 2012
- **HQ Location:** Los Angeles, CA
- **Twitter:** @OroCommerce  
2,807 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=78d1c00f32fa809093111728ee697d99a42845af0e99e6697d5354cd6880c027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3522756%2F&secure%5Burl_type%5D=linkedin_company_website)  
123 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 46% Medium, 46% Small

#### What Do G2 Reviewers Say About OroCommerce?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **thoughtful design for B2B needs** in OroCommerce, benefiting from its customizable and flexible features.
- Users appreciate the **support from the Oro team and community** , finding help and documentation readily available.
- Users appreciate the **solid customer support** from the Oro team and community, ensuring help is always available.
- Users appreciate the **customizability** of OroCommerce, benefiting from its flexibility and integration capabilities for B2B needs.
- Users value the **intuitive interface** of OroCommerce, finding it easy to navigate after initial use.

##### Cons

- Users find the **learning curve steep** for OroCommerce, impacting ease of onboarding for new users.
- Users find **limited customization** options in OroCommerce hindered their onboarding experience and ease of use initially.
- Users find the **onboarding process challenging** due to the steep learning curve and complexity for non-technical teams.

#### What Are Recent G2 Reviews of OroCommerce?

**["Powerful and Flexible B2B Platform That Grows With Your Business"](https://www.g2.com/survey_responses/orocommerce-review-11920278)**

**Rating:** 5.0/5.0 stars

_— Mohit P._

[Read full review](https://www.g2.com/survey_responses/orocommerce-review-11920278)

**["Excellent product for Medium size business best ecommerce product"](https://www.g2.com/survey_responses/orocommerce-review-10428944)**

**Rating:** 5.0/5.0 stars

_— Roushan K._

[Read full review](https://www.g2.com/survey_responses/orocommerce-review-10428944)

#### What Are G2 Users Discussing About OroCommerce?

- [What is OroCRM used for?](https://www.g2.com/discussions/what-is-orocrm-used-for)
- [What is the best B2B platform?](https://www.g2.com/discussions/what-is-the-best-b2b-platform)
- [What is Oro platform?](https://www.g2.com/discussions/what-is-oro-platform)
- [What is OroCommerce?](https://www.g2.com/discussions/what-is-orocommerce)

### [Yo!Kart](https://www.g2.com/products/fatbit-technologies-yo-kart/reviews)

Yo!Kart is a self-hosted multi-vendor marketplace software to build B2B/B2C/P2P marketplaces like Amazon, Etsy, or Alibaba. It is best suited for individuals or business owners who are looking to invest in online product-selling businesses comprising various vendors or sellers. Yo!Kart has an easy vendor management system that allows the marketplace owner to keep track of all sales credited to accounts of each vendor. It has user-centered design, ready apps, & pre-integrated APIs like Stripe Connect, ShipStation, TaxJar, etc. The platform comes with a lifetime license and 1-year free technical support that lets you have a helping hand by your side whenever required. Also, the software is fully customizable to meet the unique business needs. Yo!Kart latest version, i.e. V10.3, offers Refreshed UI & UX for satisfying experiences, Reimagined Workflows & Ease, Additional Result-Driven Features & Functionalities, New APIs Pre-integrated To Enhance Possibilities and also supports AI features. To read about latest features and pricing visit https://www.yo-kart.com/ecommerce-marketplace-software.html Schedule Free Personalized Demo: https://www.yo-kart.com/request-demo.html

**Average Rating:** 4.6/5.0

**Total Reviews:** 35

#### How Do G2 Users Rate Yo!Kart?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Standalone:** 9.0/10 (Category avg: 8.3/10)
- **Booking System:** 7.7/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.4/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Yo!Kart?

- **Seller:** [FATbit Technologies](https://www.g2.com/sellers/fatbit-technologies)
- **Year Founded:** 2004
- **HQ Location:** Mohali, Punjab
- **Twitter:** @FATbit\_Tech  
1,567 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d9701a51f3235832ebb8320d729df6b5579fa1f653c6323c624e15146e155a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2793891%2F&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO
- **Top Industries:** Consumer Goods, Retail
- **Company Size:** 89% Small, 8% Medium

#### What Are Recent G2 Reviews of Yo!Kart?

**["Professional, Responsive Team with Clear, Solution-Oriented Communication"](https://www.g2.com/survey_responses/yo-kart-review-12882843)**

**Rating:** 5.0/5.0 stars

_— Jahi R._

[Read full review](https://www.g2.com/survey_responses/yo-kart-review-12882843)

**["YoKart/FATbit: Up-to-Date, Ready-to-Launch Systems That Wow Founders"](https://www.g2.com/survey_responses/yo-kart-review-12851290)**

**Rating:** 5.0/5.0 stars

_— Naveed S._

[Read full review](https://www.g2.com/survey_responses/yo-kart-review-12851290)

#### What Are G2 Users Discussing About Yo!Kart?

- [What is Yo!Kart used for?](https://www.g2.com/discussions/what-is-yo-kart-used-for)

### [Selldone](https://www.g2.com/products/selldone/reviews)

Selldone, a pioneering force in the e-commerce platform landscape, is headquartered in a vibrant tech hub, reflecting its innovative ethos. Established with a mission to streamline online business operations, Selldone has rapidly expanded its reach and impact. The company, characterized by a dedicated team of experts and a rich history in e-commerce innovation, has positioned itself as a key player for businesses looking to thrive in the digital marketplace. Selldone stands out with its revolutionary "no-plugin" approach, designed to simplify and enhance the e-commerce experience. This platform offers an all-encompassing solution that eliminates the need for multiple plugins and apps, allowing users to build and manage their online stores effortlessly. Key features include advanced inventory management, seamless integration with various payment gateways, and robust analytics tools. The platform's user-friendly, no-code interface enables businesses of all sizes to create professional, high-functioning e-commerce sites without technical expertise. The primary value of Selldone lies in its support for fast-growing companies and its scalability to handle large volumes of transactions. It's an ideal solution for businesses seeking to expand rapidly without compromising on efficiency or customer experience. Selldone's enterprise-grade system is engineered to handle millions of orders, providing a reliable foundation for businesses at scale. By automating workflows and integrating essential e-commerce functionalities into a single platform, Selldone empowers businesses to focus on growth and customer engagement, ensuring a smooth, scalable path to e-commerce success.

**Average Rating:** 4.8/5.0

**Total Reviews:** 77

#### How Do G2 Users Rate Selldone?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.7/10)
- **Standalone:** 10.0/10 (Category avg: 8.3/10)
- **Booking System:** 6.7/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Selldone?

- **Seller:** [Selldone](https://www.g2.com/sellers/selldone)
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, DK
- **Twitter:** @SelldoneInc  
356 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b4c2b6327f571bdb57ef6c833c7d41040b90d54f74a300e497b7e3af4ea9f7d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fselldone%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Marketing and Advertising, Apparel & Fashion
- **Company Size:** 89% Small, 4% Medium

#### What Do G2 Reviewers Say About Selldone?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **user-friendly features** of Selldone, which streamline e-commerce processes and enhance efficiency.
- Users appreciate the **ease of use** of Selldone, streamlining store management without needing technical skills.
- Users praise the **excellent customer support** from Selldone, noting their commitment to resolving issues effectively.
- Users appreciate Selldone's **seamless integrations** , enhancing e-commerce tasks while ensuring a streamlined and efficient experience.
- Users appreciate Selldone for its **all-in-one solutions** , combining essential e-commerce features in a user-friendly platform.

##### Cons

- Users feel frustrated with the **limited customization** options in Selldone, particularly regarding templates and user interface flexibility.
- Users note a **difficult learning curve** with Selldone, especially for those new to e-commerce and advanced customizations.
- Users find the **lack of customization** in Selldone limits advanced design control and requires learning complex systems.
- Users find Selldone's **limited features** inadequate, citing issues with templates, customization, and functionality like media management.
- Users find the **limited templates** inadequate for their marketing needs, highlighting a need for more options.

#### What Are Recent G2 Reviews of Selldone?

**["All-in-One E-Commerce OS: Lower TCO and Faster Advanced Deployments"](https://www.g2.com/survey_responses/selldone-review-13077070)**

**Rating:** 4.0/5.0 stars

_— Karol M._

[Read full review](https://www.g2.com/survey_responses/selldone-review-13077070)

**["From shelf-ware to the core of my business — thanks to the AI integration"](https://www.g2.com/survey_responses/selldone-review-12947945)**

**Rating:** 5.0/5.0 stars

_— Tim E._

[Read full review](https://www.g2.com/survey_responses/selldone-review-12947945)

#### What Are G2 Users Discussing About Selldone?

- [What is Selldone used for?](https://www.g2.com/discussions/what-is-selldone-used-for) - 1 comment

### [Yelo](https://www.g2.com/products/yelo/reviews)

Yelo is a cloud-based on-demand ordering platform where hyperlocal businesses can offer direct-to-consumer and multi-vendor services to consumers. Majority of small-medium-sized businesses lack the capabilities or expertise to build an efficient digital ordering and delivery system that meets consumers' needs today. But we specialize in providing online ordering and delivery software that various digital businesses can use to build and launch an ordering and delivery app & website so customers can order online. Yelo’s Saas platform has the following primary modules: - Ordering Suite Allow your customers to order products and services directly from your mobile app or website along with online payments, using Yelo’s white label solution. - Delivery Suite A solution that enables various online businesses to manage their delivery operations with a seamless integration to their website and app. - Customer Engagement An intelligent AI chatbot, along with a live chat option that allows businesses to directly communicate with their customers on various channels. Thus, improving customer service. Bonus: - Multi-vendor support: Offer a curated marketplace of local products and services, becoming a one-stop shop for your community. - Scalable solution: Yelo grows with you, whether you're a corner store or a local empire.

**Average Rating:** 3.6/5.0

**Total Reviews:** 54

#### How Do G2 Users Rate Yelo?

- **Has the product been a good partner in doing business?:** 7.3/10 (Category avg: 8.7/10)
- **Standalone:** 7.3/10 (Category avg: 8.3/10)
- **Booking System:** 7.5/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Yelo?

- **Seller:** [Jungleworks](https://www.g2.com/sellers/jungleworks-78e220c0-2247-47f3-8132-6ff57f2ba0ae)
- **Year Founded:** 2011
- **HQ Location:** Tampa, Florida
- **Twitter:** @worksjungle  
584 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=199e056aa0609cf93ab8734c20df606ab3769861cfdcf3381b87df2da2cde6a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13471593%2F&secure%5Burl_type%5D=linkedin_company_website)  
352 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Food & Beverages
- **Company Size:** 93% Small, 9% Medium

#### What Are Recent G2 Reviews of Yelo?

**["Bees review"](https://www.g2.com/survey_responses/yelo-review-11124788)**

**Rating:** 5.0/5.0 stars

_— Verified User in Package/Freight Delivery_

[Read full review](https://www.g2.com/survey_responses/yelo-review-11124788)

**["Great to start of & hit the ground running"](https://www.g2.com/survey_responses/yelo-review-8721798)**

**Rating:** 4.0/5.0 stars

_— Verified User in Internet_

[Read full review](https://www.g2.com/survey_responses/yelo-review-8721798)

#### What Are G2 Users Discussing About Yelo?

- [What is Yelo used for?](https://www.g2.com/discussions/what-is-yelo-used-for)
- [What does Yelo do?](https://www.g2.com/discussions/what-does-yelo-do)
- [What is JungleWorks?](https://www.g2.com/discussions/what-is-jungleworks)
- [What YELO red?](https://www.g2.com/discussions/what-yelo-red)
- [What is YELO?](https://www.g2.com/discussions/what-is-yelo)

### [CloudBlue](https://www.g2.com/products/cloudblue/reviews)

CloudBlue is a monetization platform built to help service providers, distributors, and technology vendors scale their digital commerce across complex partner ecosystems. We bring catalog management, billing, and marketplace distribution together in one platform; enabling organizations to package, sell, and manage subscription solutions across multi-tier channels with consistency and control. We understand the operational friction that comes from fragmented vendor portals and manual processes. CloudBlue unifies product sourcing, lifecycle management, and revenue operations into a single workflow, reducing complexity through automation, standardized integrations, and centralized governance. This allows teams to launch offers faster, enable partners more effectively, and accelerate time to revenue. CloudBlue is designed not just to process transactions, but to support ecosystem growth. Our procurement and pricing engine adapts to existing commercial relationships, while automation manages provisioning, renewals, invoicing, and SKU updates at scale. Integrated analytics provide visibility across partners, products, and markets. This allows your team to make informed and confident decisions. CloudBlue's key capabilities: \> Subscription & Billing Automate ordering, provisioning, renewals, and invoicing across subscription and consumption models. \> Catalog & Offer Management Create differentiated bundles, solution packages, and pricing structures tailored to partners and markets. \> Multi-Tier Channel Management Support complex distributor, reseller, and partner hierarchies with governance, enablement, and revenue tracking. \> Hyperscaler Marketplace Syndication Publish and sell solutions through AWS, Microsoft Azure, and Google Cloud marketplaces. \> Global Ecosystem Marketplace Launch and operate marketplaces supporting multiple currencies, languages, and regional expansion. What makes CloudBlue different: \> Built for Multi-Tier Channel Commerce CloudBlue is built for distributor, reseller, and end-customer hierarchies, with governance and revenue visibility across every tier. Unlike platforms primarily designed for direct-to-customer or single-tier selling, CloudBlue supports the complexity of channel commerce. \> Faster Route to Marketplace Revenue CloudBlue helps organizations bring new offers to partner marketplaces and major cloud marketplaces faster, supported by a broad ecosystem of pre-built integrations and vendor connections. \> One Platform Instead of Multiple Point Tools CloudBlue brings catalog management, billing, provisioning, marketplace operations, and partner workflows together in one platform. This helps reduce reliance on separate tools and manual workarounds. \> Proven at Telco, Distributor, and Enterprise Scale CloudBlue supports complex, high-volume digital commerce environments across service providers, distributors, telcos, and global enterprises, with multi-currency, multi-language, and multi-region capabilities.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate CloudBlue?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind CloudBlue?

- **Seller:** [HostPapa](https://www.g2.com/sellers/hostpapa)
- **Company Website:** www.hostpapa.com
- **Year Founded:** 2006
- **HQ Location:** Burlington, Ontario
- **Twitter:** @HostPapa  
18,655 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97228bbe0fb37a49a62ff91d6bac482dd2764d6674879f1f76fe144615da3ca6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhostpapa%2F&secure%5Burl_type%5D=linkedin_company_website)  
311 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services
- **Company Size:** 47% Medium, 32% Small

#### What Do G2 Reviewers Say About CloudBlue?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **robust billing management** capabilities of CloudBlue, streamlining automation and marketplace integration effectively.
- Users appreciate the **powerful and robust features** of CloudBlue, enabling efficient automation and marketplace capabilities for businesses.
- Users value the **automation capabilities** of CloudBlue, enhancing efficiency in billing and provisioning processes.
- Users value the **flexibility** of CloudBlue, enabling diverse business models and seamless integration across platforms.
- Users value the **seamless integrations** with major ISV partners, streamlining their business processes and enhancing efficiency.

##### Cons

- Users report **billing issues** with CloudBlue, citing complicated reports and integration costs as significant challenges.
- Users find CloudBlue to be **expensive** , especially for integration or developing plugins, impacting accessibility for small teams.
- Users find **insufficient details** in support, leading to slow and unstructured assistance during their experience with CloudBlue.
- Users note **limited customization** options in CloudBlue, especially after critical features were removed, impacting user experience.
- Users feel the **limited features** of CloudBlue hinder effective management and integration, impacting overall satisfaction.

#### What Are Recent G2 Reviews of CloudBlue?

**["A Cloud and Software monetization solution"](https://www.g2.com/survey_responses/cloudblue-review-11134298)**

**Rating:** 4.0/5.0 stars

_— Todd C._

[Read full review](https://www.g2.com/survey_responses/cloudblue-review-11134298)

**["CloudBlue Marketplace for any B2B"](https://www.g2.com/survey_responses/cloudblue-review-11033707)**

**Rating:** 5.0/5.0 stars

_— Vish K._

[Read full review](https://www.g2.com/survey_responses/cloudblue-review-11033707)

#### What Are G2 Users Discussing About CloudBlue?

- [What is CloudBlue used for?](https://www.g2.com/discussions/what-is-cloudblue-used-for) - 1 comment, 1 upvote

### [Dokan Multivendor Marketplace](https://www.g2.com/products/wedevs-dokan-multivendor-marketplace/reviews)

Dokan is a Multivendor Marketplace Plugin and eCommerece Solution for WordPress.

**Average Rating:** 4.6/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Dokan Multivendor Marketplace?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Standalone:** 9.2/10 (Category avg: 8.3/10)
- **Booking System:** 8.3/10 (Category avg: 8.1/10)
- **Real-time Shipping Calculators:** 8.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Dokan Multivendor Marketplace?

- **Seller:** [weDevs](https://www.g2.com/sellers/wedevs)
- **Year Founded:** 2012
- **HQ Location:** Mirpur DOHS, Dhaka
- **Twitter:** @weDevs  
25,955 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d49955d7f60b1159bb0dabb4a53292db5718efeca99b8c60f0c7d0e804910db&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2645499%2F&secure%5Burl_type%5D=linkedin_company_website)  
104 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 118% Small, 27% Medium

#### What Are Recent G2 Reviews of Dokan Multivendor Marketplace?

**["Very compehensive and great custoemr service"](https://www.g2.com/survey_responses/dokan-multivendor-marketplace-review-8769372)**

**Rating:** 5.0/5.0 stars

_— Aubrey B._

[Read full review](https://www.g2.com/survey_responses/dokan-multivendor-marketplace-review-8769372)

**["The Best Multi-Vendor and Multi-Store Wordpress Plugin in the World"](https://www.g2.com/survey_responses/dokan-multivendor-marketplace-review-10029034)**

**Rating:** 5.0/5.0 stars

_— christian d._

[Read full review](https://www.g2.com/survey_responses/dokan-multivendor-marketplace-review-10029034)

#### What Are G2 Users Discussing About Dokan Multivendor Marketplace?

- [What is multivendor marketplace?](https://www.g2.com/discussions/what-is-multivendor-marketplace)
- [What is Dokan marketplace?](https://www.g2.com/discussions/what-is-dokan-marketplace)
- [What is the use of Dokan plugin?](https://www.g2.com/discussions/what-is-the-use-of-dokan-plugin)

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[Browse Marketplace Themes](/categories/marketplace/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated October 3, 2024

Marketplace software, also called multivendor marketplaces, enable users to create and manage digital storefronts that host product and services listings from multiple vendors. These tools simplify and streamline the entire process of creating, hosting, and managing an online marketplace, from website design to vendor communication to shipping.

Marketplace software are very similar to [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) in that they facilitate the building and management of digital storefronts; however, e-commerce platforms are intended for a singular vendor, while multivendor e-commerce platforms function as a digital marketplace. Many products are offered as a standalone platform, but others are exclusively, or can be offered, as a plugin for another [web content management system](https://www.g2.com/categories/web-content-management).

To qualify for inclusion in the Marketplace category, a product must:

- Create and host an e-commerce website capable of supporting multiple vendors
- Provide payment tools via integrations or natively within the platform
- Allow vendors to create new listings for products or services
- Offer security and/or encryption of data and information, as well as follow e-commerce regulation
- Provide communication channels between vendors and customers

Show More

* * *

## How Do You Choose the Right Marketplace Software?

### What You Should Know About Marketplace Software

### What is Marketplace Software?

Marketplace software, also called multi-vendor digital marketplaces or e-commerce marketplaces, is a type of e-commerce software that allows companies to create their marketplaces, sell their merchandise, and attracts multiple merchants, resellers, and partners who sell products and services. The marketplace owner does not need to maintain an inventory of the reseller's products but rather the marketplace infrastructure itself, ensuring that other businesses are using it.

As a result of hosting multiple merchants, it’s likely to need to have a robust support network in case any of those merchants have a problem somewhere along the line. Customers with platform issues will likely also reach out, so having both front-end and back-end support will be necessary.

#### What Types of Marketplace Software Exist?

Based on user preferences, there are generally two types of marketplace software available for users, as mentioned below:

**Cloud software**

Cloud-based marketplace software help build the marketplace website through a user interface without coding knowledge or developer’s need. These type of software are the easiest and quickest way to launch marketplaces and are generally cloud-based, and doesn’t need any third-party hosting.

**On-premises software**

In contrast to the no-code cloud-based marketplace software, on-premises software is hosted on the owner’s or vendor’s server and is generally open-source software that allows customization. While on-premises software allows a wide range of feature addition, it is more expensive than the no-code cloud or hosted server models.

### What are the Common Features of Marketplace Software?

The following are some core features within marketplace software that can help users in many ways:

**Administration:** Managing the marketplace should be smooth and comprehensive. Marketplace administration provides marketplace operators complete control of the marketplace, which includes website management, managing buyer and vendor relationships, marketplace design configuration, API management and maintenance, staying compliant with security standards, and using analytics to monitor business-critical KPIs.

**Payments and subscriptions:** It allows marketplace operators to set different payment solutions like a credit card, cash on delivery, mobile wallets, buy now pay later (BNPL), etc., for customers. Merchants can also select payment models like one-time memberships, monthly or annual subscriptions, etc., for selling products and services. It must provide functionalities to manage and monitor transaction processes between buyers, vendors, and the marketplace owner and support multiple currencies.

**Vendor management:** Vendor management capabilities offer marketplace operators complete control over the vendor onboarding, management, and administration of marketplace vendors. It helps manage vendor relationships through permissions management and customizable dashboards to gain insight into vendor operations. Vendor management functionality also helps vendors and merchants manage their store, product price, promotions, and catalog for the buyers and customers.

**Warehousing, shipping, and return management:** Marketplace software must offer marketplace operators multiple shipping solutions like drop-shipping, centralized shipping, free shipping, or a combination. Marketplace owners can choose the one that suits their business the most. It also helps manage inventory across multiple locations and warehouses, order routing and fulfillment, and integrates with return management solutions for easy return. 

**Order management:** A functionality to manage order fulfillment is a must have in marketplace software. Customers ordering from marketplaces can get an email notification, see their order status, track their order, and get invoices on successful payment. Additionally, vendors also get to know if customers have abandoned carts and work on eliminating bottlenecks at the product level to improve the overall shopping experience.

**Catalog management:** If a seller has thousands of products, filling up product details for each is time consuming. Marketplace software also offers features of catalog management to edit or update product information in bulk. It also syncs product feed with other marketplaces like google shopping which offer price comparison services and makes sure the product details are accurately reflected.

**Marketing capabilities:** Marketing capabilities of marketplace software help not only in promoting the business but also give a boost to the merchant’s sales. Marketplaces are often SEO-optimized, and host product reviews software, seller ratings, advertisements, and loyalty programs that help customers discover marketplaces and sellers.

### What are the Benefits of Marketplace Software?

**Streamline store management:** It’s easy and hassle-free work to manage an online store using marketplace software. Marketplace software comes with many pre-built features and functionalities like a storefront, shopping cart, catalog management, payment gateway, etc., for the ease of use of resellers.

**Simplifies marketplace development:** Marketplace owners managing marketplaces don’t have to worry about inventory management but are responsible for processing transactions. They just have to ensure businesses use it to their full potential. Marketplace owners invest in marketplace development and create monetized value-added services for resellers for profitability. 

**Target a larger audience:** It provides a holistic opportunity for business owners, resellers, and end users. Resellers can reach a larger audience, and customers can compare many brands under one platform. It also helps in brand promotions and advocates for brand protection under the marketplace platform.

### Who Uses Marketplace Software?

**Small businesses:** Small businesses venturing into starting the marketplace with few vendors and SKUs might benefit from marketplace software.

**Mid-market companies:** Mid-market companies with some e-commerce infrastructure or e-retail business that want to shift their business to a multi-vendor marketplace model to enhance their business offering can use the software.

**Enterprises:** Large organizations that have already attained growth and want to enhance their existing vendor relationships and bring them under more sophisticated commerce infrastructure and scale business.

#### Software Related to Marketplace Software

Related solutions that can be used together with marketplace software include:

[E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) **:** E-commerce platforms function very similarly to marketplace software, except they only feature a single merchant rather than a variety.

[E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) **:** E-commerce personalization software provides the tools to create personalized experiences for each customer. This often includes product recommendations based on viewing and purchasing history, as well as custom messaging for returning customers.

[Payment gateways](https://www.g2.com/categories/payment-gateways) **:** Payment gateway software provides a means for customers to input their credit card information to make a payment securely. Payment gateways often use a variety of payment processors, so merchants can choose which processors they prefer to work with.

### Challenges with Marketplace Software

Software solutions can come with their own set of challenges. 

**Selection and implementation:** Selecting the right marketplace software isn’t an easy task. Users often choose one size fits all solutions, which may not have all the necessary features. Also, it is often confusing to select and implement the right plugins and features for different types of vendors. 

**Time consuming:** Building a marketplace is a massive undertaking and requires constant attention. While marketplace software provides standard features to create marketplaces, these may not be sufficient when unforeseen issues arise during building and testing.

**Expensive:** Opting for an advanced level of marketplace software is quite expensive. Small and medium-sized enterprises often want comprehensive marketplace software but find it difficult to pay for the add-on features as they often add up to the cost of the marketplace software itself.

### Which Companies Should Buy Marketplace Software? 

Multiple businesses across industries can use marketplace software to launch multi-vendor marketplaces. Here’re some common examples of companies that can buy this software:

**Retail:** Any type of company that is into retail or wholesale business and wants to scale business in the e-commerce industry can launch marketplaces with the help of marketplace software. For example, Amazon, eBay, Target, Walmart, etc.

**Software:** Software vendors can use this software to launch marketplaces that help encourage other software vendors to list their products and do business on a single intuitive platform. For example, G2, Trustpilot, Trustradius, etc.

**Services:** Any services-based company across industries like construction, home-furnishing, interior designing, website development, and advertising agencies can create a service marketplace to bring all types of service providers under one platform.

### How to Buy Marketplace Software

#### Requirements Gathering (RFI/RFP) for Marketplace Software

Requirement gathering ensures that the software has all the features a business needs. It helps to understand the right tools required to perform critical task processes without wasting time figuring out how to do it. It also helps to ask critical questions about the need for the software. For example, marketplace software helps build multi-vendor marketplaces. Still, the buyer should also know the size of the business, how many vendors can be onboarded with each basic, intermediate, and advanced plan, and what amount of SKUs the marketplace can handle.

#### Compare Marketplace Software  Products

**Create a long list**

A long list helps refine software products with must-have marketplace software features such as product listings, vendor listings, marketplace administration, landing page creation, payments, and shipping features, order management features, etc. Buyers can add software based on no-code or on-premises standalone software or marketplace add-ons. Some other things to consider while creating a long list could be the product's popularity, the price offered for product add-ons, schemes for upgrading, and 24/7 customer service support.

**Create a short list**

A short list narrows down the long list of buyers and helps them make a constructive decision on which software to opt for. Short lists are more specific to the exact need of the buyer, mapped with the features offered by the product. For example, buyers looking for no-code marketplace software must not keep on-premises solutions on the short list.

**Conduct demos**

Demos are an essential part of the entire software implementation process. It ensures that the marketplace software runs smoothly and is compatible with the existing business system. It allows buyers to ask questions about the software's features and ensures the software vendor is entirely transparent about the product offerings.

#### Selection of Marketplace Software

**Choose a selection team**

A team comprised of in-house IT personnel, project managers, heads of departments, e-commerce experts, and end users must be part of the selection process. Along with senior management, this selection team is responsible for selecting the right software and checking the entire marketplace software onboarding process. Buyers can also outsource technical consultants with domain-specific expertise to give constructive recommendations and suggestions in this process.

**Negotiation**

To successfully negotiate, the buyer must carefully analyze the final offering provided by two or more marketplace software vendors. There are chances that vendors might offer similar software with similar features. In this case, the only differentiator may be the price provided by the vendor. The deciding factor during final selection in case of similar pricing might depend on product add-ons, unique customization, customer support post-implementation, etc.

**Final decision**

In most cases, the senior management or head of the department decides to select the software after carefully going through all the documented insights provided by the team during the product testing process. It is also essential to investigate all the vendor's terms and conditions beforehand to avoid any last-minute confusion.

### Marketplace Software Trends

**Digital wallet integration**

Integrating a variety of payment methods provides flexibility for both customers and merchants. By allowing both parties to pay and accept payments from various digital wallets, mobile payment apps, and other payment options, a wider variety of customers and merchants can participate.

**Artificial intelligence**

Artificial intelligence and machine learning power much of the personalization now available to e-commerce stores and marketplaces. Artificial intelligence can also power dynamic pricing, which automatically adjusts the pricing of items based on competitor prices and other information.