### Contents

- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

# Marketplace Software Resources

##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Marketplace Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data.

[ContentsExpand/Collapse Contents](#)
- [**Articles**](#resources-articles)
- [**Glossary Terms**](#resources-glossary_terms)
- [**Discussions**](#resources-discussions)
- [**Reports**](#resources-reports)

## Marketplace Software Articles

[![Highlights From the G2 Fall 2022 E-Commerce Reports](https://learn.g2.com/hubfs/recap%20ecommerce%20report-GG.jpg "Highlights From the G2 Fall 2022 E-Commerce Reports")](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports)

[
### Highlights From the G2 Fall 2022 E-Commerce Reports
](https://www.g2.com/articles/highlights-from-the-g2-fall-2022-e-commerce-reports)
The e-commerce software market experienced significant changes in the past quarter caused by market corrections, changes in buyer behavior, and supply chain challenges. To understand how these changes impacted users, I analyzed the most recent G2 e-commerce reports data for fall 2022.

[
 ![Gabriel Gheorghiu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gabriel Gheorghiu")
GG

](https://learn.g2.com/author/gabriel-gheorghiu)

by Gabriel Gheorghiu

[![COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers](https://learn.g2.com/hubfs/e-commerce%20growth.jpg "COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers")](https://www.g2.com/articles/covid-19-drives-e-commerce-growth-for-smb-retailers)

[
### COVID-19 Drives E-Commerce Growth for Brick and Mortar Retailers
](https://www.g2.com/articles/covid-19-drives-e-commerce-growth-for-smb-retailers)
The coronavirus pandemic has compelled consumers to stay home in quarantine, driving some brick and mortar stores to either move online or adopt a combination of both in-store (curbside pickup) and online sales methods for the first time.&nbsp;

[
 ![Nathan Calabrese](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nathan Calabrese")
NC

](https://learn.g2.com/author/nathan-calabrese)

by Nathan Calabrese

## Marketplace Software Glossary Terms

[![Online Marketplace](https://learn.g2.com/hubfs/G2CM_GI725_Glossary_Article_Images_%5BOnline_Marketplace%5D_V1b.png "Online Marketplace")](https://www.g2.com/glossary/online-marketplace-definition)

[Online Marketplace](https://www.g2.com/glossary/online-marketplace-definition)

What is an online marketplace, and why is it important? Our G2 guide can help you understand the online marketplace, how industry professionals use it, and its benefits.

by Subhransu Sahu

[![Go-to-Market Strategy](https://learn.g2.com/hubfs/G2CM_GI522_Glossary_Article_Images-%5Bgo_to_market_strategy%5D_V1a.png "Go-to-Market Strategy")](https://www.g2.com/glossary/go-to-market-strategy-definition)

[Go-to-Market Strategy](https://www.g2.com/glossary/go-to-market-strategy-definition)

A go-to-market strategy is an all-encompassing plan for launching a new product or service. Learn how to create a GTM strategy and why it’s important.

by Holly Landis

## Marketplace Software Discussions

0

Question on: CloudBlue
[Can CloudBlue be used to sell on AWS, Azure, or other hyperscalers?](/discussions/can-cloudblue-be-used-to-sell-on-aws-azure-or-other-hyperscalers)

Does CloudBlue support selling through major cloud providers?

Yes, CloudBlue supports selling on hyperscaler marketplaces like AWS, Microsoft Azure, and Google Cloud. CloudBlue helps manage listings, SKUs, order fulfillment, and billing across these platforms in a more streamlined way.

Answered: Ana González on April 9, 2026

[Your answer](/discussions/can-cloudblue-be-used-to-sell-on-aws-azure-or-other-hyperscalers/comments/new?remote=true)

0

Question on: CloudBlue
[How does CloudBlue handle billing and subscription management?](/discussions/how-does-cloudblue-handle-billing-and-subscription-management)

Interested in how flexible the billing system is and whether it supports different pricing models and lifecycle events.

CloudBlue supports recurring, usage-based, and one-time billing models, with full control over the subscription lifecycle from upgrades to cancellations. Billing and invoicing are automated, helping reduce manual effort and improve accuracy as you scale.

Answered: Ana González on April 9, 2026

[Your answer](/discussions/how-does-cloudblue-handle-billing-and-subscription-management/comments/new?remote=true)

0

Question on: CloudBlue
[Who is CloudBlue best suited for?](/discussions/who-is-cloudblue-best-suited-for)

Evaluating whether CloudBlue is a fit for different types of organizations. What would be the main use cases and target customer profiles.

CloudBlue is best suited for ISVs, telcos, MSPs, and technology distributors. It’s a strong fit for organizations looking to scale subscription revenue, expand cloud offerings, and manage partner ecosystems. CloudBlue supports both companies building marketplaces and those monetizing through existing channels.

Answered: Ana González on April 9, 2026

[Your answer](/discussions/who-is-cloudblue-best-suited-for/comments/new?remote=true)

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## Marketplace Software Reports

Grid® Report for Marketplace

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Marketplace

Summer 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Marketplace

Summer 2026

G2 Report: Grid® Report

Momentum Grid® Report for Marketplace

Spring 2026

G2 Report: Momentum Grid® Report

Small-Business Grid® Report for Marketplace

Spring 2026

G2 Report: Grid® Report

Grid® Report for Marketplace

Spring 2026

G2 Report: Grid® Report

Momentum Grid® Report for Marketplace

Winter 2026

G2 Report: Momentum Grid® Report

Grid® Report for Marketplace

Winter 2026

G2 Report: Grid® Report

Small-Business Grid® Report for Marketplace

Winter 2026

G2 Report: Grid® Report